Fujifilm’s sophisticated new INSTAX SQUARE SQ10 has scooped a major international consumer electronics award within just six months of its European launch.Delivering the best of both worlds for photographers, the SQ10 hybrid combines the control and composition of a digital camera, with the enjoyment and spontaneity of real instant prints.
The European Imaging and Sound Association (EISA) selected Fujifilm’s first ever square format hybrid instant camera for one of its top awards, to be presented in Berlin in September at IFA International, the world’s leading trade show for consumer electronics and home appliances.
The INSTAX SQUARE SQ10 is the first hybrid instant camera to take and print square photos. Available in Fujifilm stockists nationwide at an RRP of €300, the sleek new INSTAX allows photographers edit and filter a shot they’ve captured on the digital LCD screen, before saving it or instantly printing. It has options to brighten, darken, or add vignettes to images, and to choose from 10 creative filters to apply, before printing.
A dream for photography and tech lovers, the INSTAX hybrid’s bright LCD viewfinder makes it easy to create and edit pictures, which are recorded in the internal memory or on a microSD card for sharing. The SQ10 saves up to 50 photos on its internal memory, and even more on the memory card, so moments caught but not instantly printed can be stored and revisited later.
EISA members nominating the SQ10 cited it as the first hybrid camera within its range with a digital image sensor and digital image processing technology. This vastly enhances the image quality and allows photographers creatively edit their compositions on screen, before printing.
The European Imaging and Sound Association (EISA) is a unique and longstanding collaboration between 55 of the most respected international specialist consumer electronics magazines.
These periodicals, their websites and forums produce regular independent technical reviews on new consumer electronics products, and their annual awards are based on the best innovation across photography, mobile devices, hi-fi, home theatre audio, home theatre display and video, and in-car electronics.
Independent endorsement at the highest level from EISA reflects the SQ10’s high-tech edge, according to Jackie Farrell, Fujifilm Ireland Marketing Manager.
“These prestigious international awards recognise quality and innovation, from everyday affordable products to the most aspirational of modern electronics goods, and the Fujifilm Corporation is obviously delighted to have the INSTAX SQ10 counted among its top consumer electronics for 2017”, the Fujifilm Irish spokesperson said.
The award citation noted the instant camera’s ability to produce brighter photos in low-light conditions, for indoor and night scenes, as well as close-up shots from a distance of up to 10cm, thanks to its sophisticated automatic exposure control, human detection and auto-focus.
“Its filters, with different effects that control light intensity and brightness, can be used in advance or after shooting, and image editing in the LCD monitor is simple and intuitive”, reviewers of the SQ10 also reported.
Trend-setting INSTAX SQ10 prints have a retro square format, echoing that of INSTAGRAM™, the photo-sharing platform.
This year’s EISA Awards saw member magazines from over 20 European countries, plus affiliates in the USA and Australia, contribute their experience, identifying new products that combine the most advanced technology and desirable features with class-leading performance.