Appealing to the modern consumer can be difficult. Consumers are becoming more and more demanding and they expect a certain standard when it comes to the shopping experience.
Technology plays an important role within that and according to a Deloitte, 64% of sales are digitally influenced. This essentially means that you need to meet your customers where they are – on their smartphone.
Many customers now even use their smartphones in-store to check product information. This doesn’t mean that they’re going to buy the product online and often they just want to check reviews online before buying in-store. Even things like having a good website can help draw customers in-store so you should ensure to have information about your store location and hours visible on your website.
Check out this infographic from M2 On Hold for more information on how your store can go the extra mile to keep customers happy.