British AR gaming experience Snatches the crown from Pokemon Go!
- Thousands of Brits are taking to ‘Snatch’ to steal and snatch real prizes from the streets and from each other – the craze has overtaken Pokemon Go for daily downloads in the App Store
Though Brits are still going crazy for Pokemon Go, with many chasing down the 80 new monsters available in their recent update, thousands of Brits are also going crazy for a new augmented reality (AR) gaming experience. Snatch, the game that rewards player’s virtual efforts with real prizes, has overtaken Pokemon Go in the UK App Store and now sits at number one in the adventure chart, as well as being in the top 20 for all apps and top 10 for all games – all within the first month of its launch.
Snatch combines augmented reality with geo-location technology and turns the world around players into a massive, virtual treasure hunt. Instead of hunting down virtual monsters, players hunt down virtual parcels that transform into real prizes. This month UK players have already walked away with prizes including: a share of £250,000, clothing for a year from high street brands like TopShop and TopMan, free food from JustEat, Nando’s and Pizza Hut Delivery among others.
The game has £15m worth of prizes ready to be won, with new rewards being added on a weekly basis. The game has landed 195,000 players one month into launch, with the average player spending more than an hour in-game every day.
The treasure hunt hasn’t just been a success with gamers – Unilever Ventures, the investment arm of Unilever, recently invested a significant sum into the start-up – a rarity for any company pre-series A funding. Snatch is also set to introduce the product to the US market in the next few months, with an exclusive preview this month in Austin, Texas at music, film, and technology festival – SXSW.
CEO and Founder, Joe Martin comments: “I had worked on Snatch for two years before the launch – and I was confident it would be a success but the amount of players already snatching is amazing. To reach more than 195,000 players and to overtake Pokemon Go in the App Store in our first month is just incredible and I’m so happy people are really going snatch-crazy. We’ve already given away £250k in cash, as well as hundreds of other prizes and we are just getting started.
“Players can expect us to introduce new features, new prizes, and new ways of playing the game that will change the way people see augmented reality.”