By Ronan Coughlan
(@r_coughlan147 via Twitter)

So IFA has begun, and with lots of expected smartwatch announcements Asus started the ball rolling with there “ZenWatch”. The watch has a stainless steel case; its face is made of curved glass, and it comes with a leather wristband. Asus is aiming for people who like luxury watches and not tech nerds as such LOL.


This smartwatch lets users view incoming calls, notifications, messages and other info. If you have an Asus smartphone, the watch will integrate with its ZenUI apps no bother. ZenWatch also works as a “wellness manager,” measuring your relaxation levels using something Asus calls the “bio sensor.” Other measurements include steps taken, calories burned, heart rate and exercise intensity, putting the ZenWatch in fitness tracker territory.


The ZenWatch is compatible with smartphone running Android 4.3 or higher and will come in at about


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