Virtually Human Studio signs Three-Year Agreement with ATARI boosting entertainment experience on the blockchain. #ATARI #VHS #Gaming #Blockchain

Video game industry pioneer ATARI and entertainment startup Virtually Human Studio (VHS) announce they have signed a three-year deal to further bring the beloved and iconic ATARI brand into blockchain and NFT gaming.

 VHS, creators of ZED RUN, a game of skill and strategy built on the Ethereum network, allows players to interact with non-fungible tokens in the form of cryptographically unique racehorses. VHS and ATARI will work together to introduce rare and collectible in-game items designed to reflect ATARI’s most memorable games such as Asteroids®, Centipede®, Missile Command®, Pong®, and more.

 The deal gives VHS full usage of ATARI’s complete catalogue of licenced game assets, logos and marks including in-game sponsorship and brand visibility across the ZED RUN gaming platform.

 

ZED RUN will offer an exclusive ATARI Breeding Program, featuring a series of rare racehorses from which players will be able to spawn offspring for a limited time. Each of these collectible ATARI digital racehorses will be auctioned off to the highest bidder once the Breeding Program concludes.

 To further showcase how blockchain gaming can bridge the gap with traditional gaming, ATARI will also contribute its signature cryptocurrency ATRI (Atari tokens) towards ZED RUN events. These official ATARI-sponsored racing events will include tournament-based qualifiers with main event sessions set to a weekly racing schedule. Bonus ATARI tokens will be rewarded to users for both the qualifier and main events, creating increased utility and demand for ATRI.

 “Partnering with the legendary ATARI brand is an honour. Partnerships like this strengthen our work, reputation and progress within the blockchain and entertainment space. We are deliberate with partnerships that propel us toward expansion and the improvement of the applications we build,” said CEO and Co-founder of VHS Chris Laurent.

 CEO of ATARI Fred Chesnais said, “We see the vast potential in NFT gaming on the blockchain. VHS showcases what is uniquely possible with blockchain technology for entertainment. Working together with VHS enables us to introduce our loyal ATARI community to an exciting new game such as ZED RUN as we take steps to play our part in shaping the blockchain gaming and technology space.

a16z Backed NEAR Protocol Launches Main-Net With Dapp Studio Virtually Human. #Blockchain #Gaming #VHS #NEAR

Australian-based digital entertainment startup Virtually Human Studio partners with NEAR, a sophisticated decentralised platform revolutionizing the culture of ownership, programming and application deployment on the blockchain.

 

The partnership allows VHS to launch its highly anticipated ZEST Play Platform (ZEST) using NEAR’s Mainnet built by an award-winning team of champion programmers and backed by more than a dozen highly reputable venture capital firms such as a16z and Pantera Capital

 

As the first mainnet product to launch on NEAR’s blockchain, ZEST will open the door for VHS’s ZED RUN, an immersive digital horse racing game which has already amassed a community of thousands, including the partnership of world-famous Esports company Unikrn, co-founded by the creator of Microsoft Ventures Rahul Sood.

 

Co-founder of VHS Rob Salha says, “As humans, we are naturally drawn to entertainment. Using emerging technology like the blockchain allows us to create new experiences never before seen. We are building entertaining and engaging experiences that let real people enjoy the blockchain without having to navigate its technical hurdles and complexities.”

 

Together, VHS and NEAR are pursuing new developments for non-fungible token (NFT) based projects which advocate the swift adoption of blockchain-based products like ZEST, improving user accessibility and growing new communities.

 

Peter DePaulo, Head of Developer Experience at NEAR states, “The team at VHS moves fast and we are excited for what else we can create with them. We are aligned on the idea that the development of good products should be user-first and market driven. In essence, build what people actually want and use underpinning technology like NEAR to eliminate technical complexity. We are passionate about supporting creators like VHS with the tools to move at lighting speed and deliver experiences that exceed people’s expectations. That is what we do here at NEAR, and it’s what we plan to continue on doing.” 

 

Gaming on the blockchain is set to see explosive growth and is poised to be one of the fastest growing sectors in digital entertainment. The partnership between NEAR and VHS represents this movement by building customer facing applications that attract real users, through digital entertainment. Recognising that innovation requires a united front, VHS and NEAR will continue to define what enriching experiences on the blockchain can be.