Amplified Intelligence, the most trusted source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVOD (broadcast video on demand). Conducted in partnership with Ireland’s premier research consultancy provider, RED C Research, and TAM Ireland — The Irish TV measurement organisation — key results include the finding that 62% of Irish viewers consistently engage with TV ads.
The partnership brings together Amplified Intelligence’s industry-leading AI-powered technology and RED C Research’s unique panel to accurately measure the power of traditional media channels. Quantifying the persistent value of TV advertising, this research provides a vital insight base for brands and agencies aiming to craft high-impact cross-channel campaigns.
Encompassing a 200-strong panel of Irish viewers and 13,000 ad views, the study measured live engagement with creative from three major brands – including AIB and Irish Life — over linear TV, as well BVOD ads served to TV and mobile screens. Using Amplified Intelligence’s smart eye-tracking and gaze detection technology, in-the-moment viewing was meticulously measured to achieve a refined understanding of active, passive, and non-attention.
Key takeaways include:
Six in ten viewers are engaged:
A sizeable 62% of viewers consistently engage with ads at some level; paying either active or passive attention, which is directly related to the quality of content across the TV network.
Advertising on TV increases likelihood to buy by 30%: When advertising on linear TV and BVOD, brands are 30% more likely to be chosen in a purchasing situation. Purchase probability is particularly high in key categories such as finance and healthcare, with each seeing increases of 68% & 21% respectively.
Ads captivate attention for longer: Attention duration among viewers exceeds other markets; ranking at 300% higher than global Amplified Intelligence benchmarks for linear TV and BVOD, suggesting a reduced level of attention decay.
“An accurate understanding of attention is critical to fortifying media and advertising for the future. Our human-centric approach has always been at the forefront of all our research and this partnership with RED C Research and TAM Ireland proves that human behaviour is ever-changing and the only true indicator of the effectiveness of media platforms. We hope that this data will encourage advertisers and agencies to reevaluate their campaign strategies, and also serve as proof of concept that TV is still a valuable sector for ad dollars.” said Dr Karen Nelson-Field, Founder and CEO of Amplified Intelligence.
Jill McGrath, CEO at TAM Ireland commented: “We wanted to better understand what drives the effectiveness of TV advertising and gain a comprehensive insight that underpins more impactful and cost-efficient campaigns. The results exceeded our expectations and reinforced our belief that Linear TV and BVOD are holding their own in the face of stiff competition from new media.”
Richard Colwell, CEO, RED C Research added: “Our long-standing relationship with Amplified Intelligence already demonstrated the efficiency and effectiveness of measuring true audience behaviour in live environments, with collaborative efforts exploring the impact of social media ads. This research cements the precision and quality of its robust measurement approach, as well as expanding on our previous knowledge base. Looking at TV through a comparable lens, we can now provide insights that allow us to give clients an even better understanding of how their ads perform, at a brand level and across varying platforms.”
Being stuck between multiple streaming services and debating what to watch can be time-consuming. A recent study by Currys uncovered how much time people spend choosing a programme or movie to watch and asked 2,018 Brits to understand their challenges and difficulties in selecting what to watch. Out of those asked, 10% admitted they spend up to 2 hours trying to find something to watch, with the average time spent, across all respondents, on this decision dilemma being 30 minutes a day.
For those who find themselves watching TV daily, this 30 minutes per day translates to a staggering 182.5 hours per year dedicated to the daunting task of deciding what to watch—equivalent to just over 7 days annually lost to “choice paralysis”.
The survey also revealed that nearly 60% admit that after endless scrolling, they give up on finding something to watch altogether.
Endless scrolling for the perfect show can lead to overwhelming anxiety, making the search for something enjoyable more stressful than fun.
Dr. George Fieldman, a Consultant Psychologist, offers insights into the reasons behind people’s anxiety when it comes to deciding what to watch on TV, he said: “Fear and danger are poorly correlated which means that people fear making the wrong choice. Even when it comes to picking something to watch on TV still comes with a fair amount of factors to consider which can lead you to spiral into anxiety. What you watch is a significant investment of time and people don’t want to make the wrong choice. It has to be worthwhile to justify spending that time which could be spent elsewhere.
“Those that suffer from anxiety are more likely to experience choice paralysis. This usually happens because making the right choice is important for them and they overestimate the impact of making the wrong decision.”
Brits only give shows 34 minutes to impress them
The study also revealed that UK viewers take a surprisingly short time to figure out if they want to continue watching a show or not, with the average decision time being 34 minutes to assess whether the unfolding plot or character dynamics align with expectations and preferences.
When it comes to movies, Brits take even less time to decide as the average time is just 30 minutes before turning it off.
The storyline was found to be the most important factor for 47% of Brits when choosing a TV program. Delving deeper into their considerations, the cast and actors follow closely at 41% and genre at 40% (with drama voted as the UK’s go-to genre). Combining this with the influence of reviews standing at 31%, it highlights a varied approach to viewers’ decision-making process.
Top pet peeves for Brits when trying to watch something
Considering the hassle of trying to decide what to watch, the last thing Brits want is to be disturbed while viewing. The survey found that the top bug bear of Brits while watching a film or TV is someone talking, this being a top annoying habit for 45% of respondents.
Next is spoiling key moments for 32%, in joint third, people checking their phones (30%) and constantly asking about the plot (30%) and lastly falling asleep during the show or movie, which is a pet peeve for 27%.
Sony has announced the all-new BRAVIATVs line-up, along with perfectly matching new BRAVIATheatre home audio products – making it easier for consumers to choose and combine a complete home entertainment package for an outstanding cinematic experience.
BRAVIA
The flagship BRAVIA9 is capable of high peak luminance, deep blacks, supreme contrast and beautifully natural colours.
BRAVIA9 will feature Acoustic Multi-Audio+ and are the world’s first with Beam Tweeter at the top andFrame Tweeter at the sides to deliver cinematic surround sound.
Sony’s new Voice Zoom 3 recognises human dialogue through AI algorithms and amplifies or reduces its volume so even small dialogue sounds loud and clear.
Prime Video Calibrated Mode – a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. Customers can enjoy optimum picture quality that is automatically calibrated across movies, series, and for the first time, live sports.
BRAVIATheatre
With BRAVIATheatre Bar 9 and BRAVIATheatre Bar 8 you can enjoy 360 Spatial Sound Mapping using just a single soundbar. BRAVIATheatre Quad can realise wider surround sound with 4 slim speakers.
360 Spatial Sound Mapping technology, multiple phantom speakers are generated in locations where there are no actual physical speakers, such as above or to the side
BRAVIATheatre Products are compatible with the Sound Field Optimization, which automatically adjusts and tunes each speaker
Introducing BRAVIATheatre U – When you combine BRAVIA TVs and BRAVIA Theatre products, the Acoustic Center Sync function fuses the sound of the TV’s speakers and the soundbar seamlessly, creating a cinema-like experience where the sound appears to come directly from the TV screen.
Netflix, the renowned streaming giant, has transformed the way we consume entertainment, providing a vast library of movies, TV shows, and documentaries at the touch of a button.
However, the cost of accessing this digital haven varies significantly from country to country, reflecting economic disparities and market dynamics.
Across 244 countries and territories that had Netflix available in December of 2023, Switzerland was the most expensive at $21.48 per month. That was $5 more than the second-most-expensive country on the list.
Countries
Netflix Cost (USD)
Afghanistan
$7.99
Åland Islands
$12.92
Albania
$8.61
Algeria
$7.99
American Samoa
$15.49
Andorra
$14.00
Angola
$7.99
Anguilla
$12.99
Antigua & Barbuda
$12.99
Argentina
$3.57
Armenia
$10.76
Aruba
$12.99
Australia
$11.19
Austria
$14.00
Azerbaijan
$10.76
Bahamas
$12.99
Bahrain
$10.49
Bangladesh
$7.99
Barbados
$15.29
Belarus
$10.76
Belgium
$14.54
Belize
$5.99
Benin
$9.99
Bermuda
$12.99
Bhutan
$7.99
Bolivia
$5.99
Bosnia & Herzegovina
$8.61
Botswana
$7.99
Bouvet Island
$9.99
Brazil
$8.10
British Indian Ocean Territory
$7.99
British Virgin Islands
$12.99
Brunei
$11.99
Bulgaria
$8.61
Burkina Faso
$7.99
Burundi
$7.99
Cambodia
$7.99
Cameroon
$7.99
Canada
$12.13
Cape Verde
$7.99
Caribbean Netherlands
$12.99
Cayman Islands
$12.99
Central African Republic
$7.99
Chad
$7.99
Chile
$9.58
Christmas Island
$7.99
Cocos (Keeling) Islands
$11.19
Colombia
$6.75
Comoros
$7.99
Republic of the Congo
$7.99
Democratic Republic of the Congo
$7.99
Cook Islands
$11.32
Costa Rica
$12.99
Côte d’Ivoire
$7.99
Croatia
$8.61
Cuba
$5.99
Curaçao
$12.99
Cyprus
$11.84
Czechia
$11.42
Denmark
$16.46
Djibouti
$7.99
Dominica
$5.99
Dominican Republic
$7.99
Ecuador
$7.99
Egypt
$3.88
El Salvador
$7.99
Equatorial Guinea
$7.99
Eritrea
$7.99
Estonia
$10.76
Eswatini
$7.99
Ethiopia
$7.99
Falkland Islands
$12.99
Faroe Islands
$16.46
Fiji
$7.99
Finland
$12.92
France
$14.54
French Guiana
$13.46
French Polynesia
$11.99
French Southern Territories
$12.92
Gabon
$7.99
Gambia
$7.99
Georgia
$12.70
Germany
$14.00
Ghana
$7.99
Gibraltar
$14.00
Greece
$11.84
Greenland
$16.46
Grenada
$5.99
Guadeloupe
$13.46
Guam
$15.49
Guatemala
$7.99
Guernsey
$13.79
Guinea
$7.99
Guinea-Bissau
$7.99
Guyana
$5.99
Haiti
$5.99
Heard & McDonald Islands
$9.99
Honduras
$7.99
Hong Kong
$9.99
Hungary
$9.85
Iceland
$14.00
India
$5.98
Indonesia
$7.72
Iran
$9.99
Iraq
$7.99
Ireland
$16.15
Isle of Man
$13.79
Israel
$12.67
Italy
$14.00
Jamaica
$5.99
Japan
$10.28
Jersey
$13.79
Jordan
$7.99
Kazakhstan
$10.76
Kenya
$4.52
Kiribati
$7.99
Kuwait
$9.99
Kyrgyzstan
$10.76
Laos
$7.99
Latvia
$10.76
Lebanon
$7.99
Lesotho
$7.99
Liberia
$7.99
Libya
$7.99
Liechtenstein
$21.48
Lithuania
$10.76
Luxembourg
$14.54
Macau
$9.99
Madagascar
$7.99
Malawi
$7.99
Malaysia
$9.65
Maldives
$11.99
Mali
$7.99
Malta
$14.00
Marshall Islands
$15.49
Martinique
$13.46
Mauritania
$7.99
Mauritius
$7.99
Mayotte
$13.46
Mexico
$12.62
Micronesia
$15.49
Moldova
$10.76
Monaco
$14.54
Mongolia
$7.99
Montenegro
$8.61
Montserrat
$12.99
Morocco
$6.41
Mozambique
$7.99
Myanmar (Burma)
$7.99
Namibia
$7.99
Nauru
$11.99
Nepal
$7.99
Netherlands
$12.92
New Caledonia
$11.99
New Zealand
$11.32
Nicaragua
$5.99
Niger
$7.99
Nigeria
$4.48
Niue
$11.32
Norfolk Island
$11.19
North Macedonia
$8.61
Northern Mariana Islands
$15.49
Norway
$9.99
Oman
$10.49
Pakistan
$2.82
Palau
$15.49
Palestine
$7.99
Panama
$8.99
Papua New Guinea
$7.99
Paraguay
$5.99
Peru
$9.28
Philippines
$7.19
Pitcairn Islands
$7.99
Poland
$10.68
Portugal
$12.92
Puerto Rico
$15.49
Qatar
$9.99
Réunion
$12.49
Romania
$10.76
Rwanda
$7.99
Samoa
$7.99
San Marino
$14.00
São Tomé & Príncipe
$7.99
Saudi Arabia
$11.47
Senegal
$7.99
Serbia
$8.61
Seychelles
$7.99
Sierra Leone
$7.99
Singapore
$13.02
Sint Maarten
$12.99
Slovakia
$10.76
Slovenia
$8.61
Solomon Islands
$7.99
Somalia
$7.99
South Africa
$8.41
South Georgia & South Sandwich Islands
$9.99
South Korea
$10.25
South Sudan
$7.99
Spain
$14.00
Sri Lanka
$7.99
St. Barthélemy
$5.99
St. Helena
$7.99
St. Kitts & Nevis
$12.99
St. Lucia
$5.99
St. Martin
$5.99
St. Pierre & Miquelon
$14.54
St. Vincent & Grenadines
$5.99
Sudan
$7.99
Suriname
$5.99
Svalbard & Jan Mayen
$9.99
Sweden
$12.32
Switzerland
$21.48
Taiwan
$10.49
Tajikistan
$12.70
Tanzania
$7.99
Thailand
$9.90
Timor-Leste
$7.99
Togo
$7.99
Tokelau
$11.32
Tonga
$7.99
Trinidad and Tobago
$12.99
Tunisia
$7.99
Türkiye
$3.38
Turkmenistan
$10.76
Turks & Caicos Islands
$12.99
Tuvalu
$7.99
U.S. Outlying Islands
$9.99
U.S. Virgin Islands
$15.49
Uganda
$7.99
Ukraine
$8.07
United Arab Emirates
$10.62
United Kingdom
$13.79
United States
$15.49
Uruguay
$12.99
Uzbekistan
$10.76
Vanuatu
$7.99
Vatican City
$14.00
Venezuela
$5.99
Vietnam
$9.08
Wallis & Futuna
$7.99
Western Sahara
$9.99
Yemen
$7.99
Zambia
$7.99
Zimbabwe
$7.99
Other wealthy countries like Denmark, Ireland, and the U.S. were in the top five most expensive countries for Netflix subscriptions, ranging from $16.46 to $15.49.
On the opposite side of the pendulum, Pakistan had the lowest Netflix subscription cost at $2.82 per month. It was followed by Türkiye at $3.38 and Argentina at $3.57.
Several factors influence the flux in pricing of Netflix subscriptions across different nations. These include:
Economic Factors: Netflix tailors its prices to align with the purchasing power of consumers in each market. Countries with higher average incomes typically bear higher subscription costs.
Market Competition: The presence of strong local streaming services can exert downward pressure on Netflix prices, forcing it to adjust its offerings to remain competitive.
Content Licensing: The cost of acquiring content rights varies across regions, influencing the overall pricing structure. Countries with higher licensing fees may experience higher subscription costs.
Currency Fluctuations: Currency exchange rates can impact Netflix’s pricing model, leading to occasional adjustments or fluctuations in subscription costs.
While affordability remains a primary concern for consumers, Netflix’s pricing strategy also aims to balance accessibility with content acquisition and profitability.
As the streaming industry continues to evolve, it will be interesting to observe how Netflix adapts its pricing model to maintain its global dominance while catering to the diverse needs and preferences of its audience.
Ireland’s Best Broadband provider, Virgin Media, has today announced the arrival of its new Streaming TV platform, offering infinite entertainment from one tiny box.
Streaming TV puts an ocean of entertainment at your fingertips and offers the best of both worlds, from your favourite traditional TV shows and channels to the most popular streaming apps (like Netflix, Prime Video, AppleTV+, Paramount+ and YouTube) and players (including the Virgin Media Player, Channel 4 Player and TG4 Player). And it does it all over your WiFi – making cable a thing of the past.
The fun-sized box fits in the palm of your hand and is completely portable, so you can move it anywhere around the home. All you need is our amazing WiFi to make every room in the home your own personal playground for world-class entertainment.
Streaming TV connects via Wi-Fi or Ethernet with live TV, recordings, continue watching, replay, on-demand, radio and pause live TV options available.
It’s now even easier to find the shows you love no matter where they live (be it live TV or your favourite apps) with one single search. It also comes with voice control, with 69% of Virgin Media customers now using voice search on a weekly basis. Add a show to your watchlist and get a notification when the latest episode drops into your app or is scheduled on TV. You can also access the streaming apps in 4K HDR with Dolby Atmos support.
Its award-winning design boasts extraordinarily strong sustainability credentials, thanks to extremely low power consumption, averaging 70% less power than a traditional set top box. It is also made from 35% recycled plastics with no single-use plastic being used in the packaging.
New customers can add Virgin Media Streaming TV with Loaded TV to their broadband package for as little as €15 per month for 12 months and €34 per month thereafter. Existing Broadband customers can add Streaming TV at any time and can add an extra Streaming TV box or upgrade their current box depending on their circumstances.
Paul Higgins, VP of Consumer of Virgin Media said, “We are delighted to finally bring this incredible and exciting new Virgin Media product to our customers. With its award-winning design, the TV streaming box is as unique as it is compact.
“We also understand how imperative it is to keep sustainability at the forefront of our business goals and objectives when we bring a new product onto the market. Thanks to its small size, its subsequent packaging is also relatively small and kept to a minimum.
“Virgin Media Streaming TV also comes packed with a number of user-centric features across live TV and streaming apps, giving each of our customers a bespoke experience so, no matter what your TV viewing style is, you can play it your way.”
You can learn more about the new Streaming TV at virginmedia.ie.
CRKD, the new premium collectible gaming brand behind the award-winning Nitro™ Deck, announced today the NEO S™ Wireless Collectible Controller for Nintendo® Switch™, PC, Mobile and Smart TV’s.
Combining the streamlined aesthetics of retro gaming controllers with the advanced feature set found in modern day gamepads, the NEO S forges its own path, marrying form and function to create a highly collectible and deceptively powerful piece of hardware.
The NEO S is compatible with Nintendo Switch, yet thanks to advanced Bluetooth® technology, it’s just as at home when used with PC, mobile devices, and gaming via Smart TV’s.
As much a piece of art as a feature packed gaming controller, the NEO S launches in nine distinct designs, including three Special Editions designed by renowned game controller artist POPeART.
To complement the striking design, the NEO S is packed with high-end features. Like the Nitro Deck before it, the NEO S is equipped with state-of-the-art Hall Effect Thumbsticks, providing drift free, precision gaming, and adjustable actuation Hall Sensor Triggers allowing gamers to tailor trigger sensitivity to individual preference.
On the rear of the NEO S, a set of Remappable Back Buttons adds extra functionality and can be programmed for each game at the touch of a button. Don’t like the feel of the Thumbsticks, or feel them wearing out over time? Thanks to quick-swap system of the NEO S, gamers can quickly swap their Stick Tops for different designs and colors, adding an extra dimension of customization and durability.
Equipped with an internal gyroscope, the NEO S is fully motion control compatible when used with compatible Switch games, and powerful, fully adjustable vibration is also included, affording further immersions with compatible games. The NEO S includes a ‘No Deadzone’ mode which turns off the Thumbstick deadzones for more responsive gaming, and CRKD have even included Turbo Mode which instantly transforms any button on the NEO S, adding turbo functionality when gamers need it most.
Every design in the NEO S collection is fully compatible with the CRKD True Collection System App available on iOS™ and Android®, allowing owners to easily register their NEO S to their CRKD collection. Within the App’s interface, gamers can unveil essential details such as the product number and rarity rank. Furthermore, future updates will empower users to personalize their NEO S experience by adjusting settings, including button remapping and setting trigger actuation points, among other customization options.
Lee Guinchard, CEO of Embracer Freemode commented, “Our launch of the Nitro Deck was met with an overwhelmingly positive response from the gaming community, and we’re excited to grow the brand further with the announcement of the NEO S. An ideal companion to the Nitro Deck, we believe the NEO S sits apart from the sea of mediocre controller designs available, presenting a highly collectible product which houses an array of advanced features. We look forward to introducing the NEO S later this spring and to the continued growth of the CRKD brand.”
The NEO S will be available in nine distinctive designs:
Retro Gold Edition
Classic Clear Edition
Atomic Red Edition
Emerald Green Edition
Orange Zest Edition
Electric Pink Edition
Splatter Edition by POPeART
Blossom Edition by POPeART
Junkyard Edition by POPeART
The NEO S Wireless Collectible Controller is available for pre-order today exclusively through CRKD.gg, and is expected to begin shipping to gamers from April 2024.
Today Microsoft announced details of a newly produced Microsoft Dream Space TV series: brAIn_waves. The series, which is freely available online from today via rte.ie/learn, is designed to develop both AI (Artificial Intelligence) literacy and the skills required for the era of AI in young people.
Microsoft Dream Space TV is an innovative initiative that combines the expertise of the Microsoft education team with RTÉ’s commitment to engage young people in the world of technology and, in this case, AI.
This latest series of Microsoft Dream Space TV is the fifth to be produced in collaboration with RTÉ Learn, with previous episodes focusing on developing digital skills through themes of inclusivity, sustainability, and health and wellbeing.
brAIn_waves
brAIn_waves is comprised of six episodes, two of which have been designed for upper primary school students and four for post primary students. For upper primary school students, the two-part series explores computational thinking, algorithms, data, and how AI works at a basic level. For post-primary students, the four-part series explores the fundamentals of AI and its impact on our everyday lives with specific lesson areas including algorithms, data, machine learning, and ethics.
Post-primary students will have the added opportunity of participating in the Microsoft Dream Space and RTÉ Learn brAIn_waves series competition and will be in with a chance of winning incredible team prizes and competing for the All-Ireland title. The competition element simply focuses on putting the learnings from each episode into practice. Students will be encouraged to work in teams and develop their own AI for Good solutions, which they can then enter into the national brAIn_waves competition. Entries will be evaluated on innovation, data collection, machine learning, impact, creativity, and ethics. 20 teams will win a prize for their school and one overall winner will take home the grand prize and brAIn_waves All-Ireland Title.
Microsoft’s Commitment to Skill Up Ireland
This new online series builds on Microsoft’s recent commitment to help ‘Skill Up Ireland’ for an AI future by way of its national AI skilling programme. The programme is comprised of three initiatives targeted at providing access to industry recognised certificates for adult learners, including in Generative AI, and Microsoft Dream Space AI certificates for student learners.
Commenting on today’s announcement, James O’Connor, Microsoft Ireland Site Leader and Vice-President Microsoft Global Operations Service Centre: “We’re delighted to join the team at RTÉ Learn to announce the fifth series from Microsoft Dream Space TV – brAIn_waves. The series’ focus on AI is particularly important given the technology itself is central to many discussions across business, our education sector, and wider society. Through our STEM education experience, Microsoft Dream Space, we are helping the next generation to develop the skills that are required to succeed in our digital society and economy. AI is no longer a future technology, it is rapidly becoming accessible to all, and therefore it’s really important that we seek to immerse students in all things AI, helping to develop their understanding of and skills in this technology“Our commitment at Microsoft to empower people of all ages, backgrounds and experiences to gain the skills that are required to participate in our AI-enabled economy is the driving force behind our national AI skilling programme, which we launched late last year. As part of this commitment, we are providing every student across the island of Ireland – almost 1 million in total – with the opportunity to engage in Dream Space, our STEM-based learning experience.
“Our aspiration is that teachers and students leverage this free learning resource to bring AI to life in classrooms around the country. Critically though, I hope at the end of the series that the students are inspired to learn more about AI and cultivate their skills in this area. Congratulations to everyone involved in making this series a reality.”
Speaking about the initiative Suzanne Kelly, Group Head of Children’s & Young People’s Content at RTÉ said: “RTÉ are excited to once again team up with Microsoft Dream Space, this time to explore the latest frontier in technology – AI. AI technology touches almost every aspect of our lives and is continually evolving at breakneck speed, this incredibly timely series showcases how best to harness and understand where AI is going next.
“The Dream Space team have created informative, thought provoking, free learning materials to be used in classrooms across Primary and Post Primary schools and RTÉ Learn are delighted to work with Dream Space to deliver these resources.”
Microsoft Dream Space TV series: brAIn_waves is available from today via rte.ie/learn. A support guide for educators is being made available to support the delivery of the episodes to students and young people in classroom settings.
I have several projectors at home and love them all and are one of my favourite pieces of tech to review and enjoy watching my content on. Wanbo have sent us their latest on offer which is the Wanbo-X2 Max projector packed with features, the spec sheet looks good but it is all down to how it comes across for your viewing that counts and we will be taking a close look at this model, one of several the company has on offer at affordable prices.
With this projector you can do many things with and feel more immersed with the bigger picture so to speak and not only that you get big sound which is great, some projectors dish out poor sound but not this one it is loud and punchy with some nice bass in there no distortion or lag latency either noted during testing.
Wanbo X-2 projector – techbuzzireland
Ports on the Wanbo X-2 projector
The picture though is what people like to know about these projectors and the picture is good on this no matter what you may use it for, it can be used for gaming watching movies and much more and you can of course cast from your device and hook up your laptop and consoles to see things in all their glory.
The quality is decent even on a darker wall I tried out and came out good overall we have native 1080p present and 450 ANSI which gives a brighter video to watch unlike 720p would in a projector. Some say you would need over 1000 lumens or ANSI to get a better picture which is a fair comment it all depends on how good you want the quality to be but as you will see in the video review below 450 is plenty for simple home use.
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This projector has an AI image engine and auto focus and 4 points keystone correction again often left out from previous ones I have review at this price and it works well here and perfect if you have no idea spot to place or mount the projector you can still get the picture square on a wall even if not place directly in front of it.
How big you want the picture also depends on you and the closer the better quality which is obvious but there is three noted focal lengths or screen sizes from 50 120 inches which is ideal and of course you need to try out the 120 inch, if you have a white background of projector screen you will get better results too but this can be projected onto blinds or a darker wall and the picture comes through and not seeing pixels from the desired distance.
Wanbo-X2 specs
The UI is simple to use and navigate and there is tonnes of preloaded apps there is some restrictions as always with projectors but you can get around these easily enough with the know how or just ask someone who does. The noise is also not too loud as some can be from projectors and is tolerable when in use and if you turn your volume up like you should there will be no fan noise to worry about. To top it off you can also use this as a general music player/speaker by simply connecting your device and it has decently loud 2X5W speakers and finally Dual Band 6 Wi-Fi as mentioned above so no lag latency seen during my use so far.
One small gripe for me is the power cable is a bit on the short side.
With December just around the corner, Sony shares their top Christmas product picks for every family member, including the new range of Xperia smartphones and noise cancelling headphones. You’re sure to soak up all the Christmas magic with these outstanding devices, which make for an extra special festive season.
Whether you’re enjoying a cosy night in watching Christmas films, hosting an office party, or stuck on what to get your relatives, Sony’s range of new and exciting products promise the perfect solution to all your festive traditions.
The new Sony H5 wireless gaming headset keeps you in the zone
[£129.99, €140]
Key features:
360 Spatial Sound for gaming: The capacity to hone-in on your opponent’s footsteps gives you unparalleled situational awareness.
Clear communication powered by AI: Sony’s noise-reduction algorithm was developed with AI machine learning which uses more than 500 million voice samples.
Comfortable and just 260g: By balancing comfort and stability the headphones get you through any gaming session.
Gift the new truly wireless noise cancelling INZONE Buds to gaming fanatics
[£179.99, €199]
Key features:
360 Spatial Sound for gaming: Hone-in on your opponent’s footsteps and unparalleled situational awareness
Dynamic driver: This is designed for wide frequency reproduction, and which is also used with the Sony WF-1000XM5 headphones. Through a specially engineered unit, the earbuds reproduce every sound from the game. From powerful explosions to subtle footsteps, you’ll feel transported into a whole new world.
Noise cancelling: Sony’s active noise cancellation capabilities mean INZONE Buds block out background noise, so you can focus on the game.
Listen to all the favourite festive classics with the WH-1000XM5 headphones available in Black, Midnight Blue and Platinum Silver[£279, €329]
Key features:
Noise cancelling just got better: Created with Sony’s remarkable noise cancelling technology, the WH-1000XM5 reduces noise especially in the mid-high frequency range. Whether you’re trying to zone into your work in a busy cafe or aiming to relax during a hectic morning commute, the WH-1000XM5 creates the ideal listening environment.
New design with improved wearing comfort: The newly developed and brand new soft–fit leather material fits snugly around the head, taking the pressure off your ears and blocking out external noise, so you can keep listening all day, free of discomfort.
All day power and portability: With an impressive 30 hours of battery life, these earphones will allow you to enjoy superlative sound even on long travels, and if you’re in a rush you can now get a remarkable 3 hours’ worth of charge in just 3 minutes using USB Power Delivery.
Multipoint connection: Equipped with four beaming microphones, these headphones are calibrated to only pick up your voice. An improved signal to noise ratio enables them to catch every word, even with the hustle and bustle of Christmas around.
Listen to Christmas hits, new and old, with the What Hi-Fi? Product of the Year, WF-C700N earbuds [£79, €130]
Key features:
More music, less background noise:Turn off your surroundings with Noise Sensor Technology and enjoy the immersive music experience.
Comfortable design: The WF-C700N headphones combine a shape that perfectly matches the human ear with an ergonomic surface design for a more stable fit.
Clear calls: Conversation flows freely with easy hands-free calling, now clearer than ever with a high-quality built-in microphone.
Create that Christmas peace with the WF-1000XM5 earbuds featuring Sony’s Best Noise Cancellation [£219, €259]
Key features:
Astonishing sound quality: The specially designed Dynamic Driver X provides wide frequency reproduction, enabling deeper bass, subtle vocals and enhanced fine detail, especially on high-pitched instruments.
Small and beautifully designed: With an improved glossy texture and more luxurious feel, these earbuds fit comfortably in your ears while keeping out of external sounds. The earbuds are also now approximately 25% smaller and 20% lighter than the WF-1000XM4 predecessor.
Sony’s best call quality: Thanks to the AI-based noise reduction algorithm based on Deep Neural Network (DNN) processing, and bone conduction sensors, your voice will come through clearly and more naturally even in a noise environment.
The SRS-XG300 is the best party speaker for your office Christmas ‘do
[£159, €179]
Key features:
Give the bass a boost: Allowing you to really dial up the bass. If you’re listening to something with a beat, you’ll get a deep and punchy bass sound.
Party till daylight: With 25 hours’ worth of battery when fully charged, the SRS-XG300 speaker will keep playingwithout you having to worry about the tunes suddenly stopping.
Hear it like it’s live: There’s something special about the sound of live music. With LIVE SOUND you can recreate that unique atmosphere and re-live your favourite live music experiences over, and over again.
Built to last: The XG300 is built to go wherever you go, and to be as durable as you. It’s dustproof and waterproof so if you have any festive mishaps at the office Christmas party, fear not!
Take the party around the house with the new HT-AX7 Portable Theatre System
[£499, €549]
Key features:
Fill any room with rich sound: 360 Spatial Sound Mapping technology draws you into your entertainment like never before, by creating multiple phantom speakers at the front, rear and overhead, enveloping you in movie theatre-like spatial sound, creating the perfect atmosphere with a high-quality room filled sound.
Design and audio in harmony: With no wires to disrupt your room’s layout, this speaker is the perfect addition to any home. Its sleek and versatile design seamlessly blends with any interior décor for a stylish and cohesive look.
Small-in-size, big in performance: The HT-AX7 has two front speakers and two passive radiators on the side, creating a powerful and clear sound. Whether it be cosying down to Christmas films or looking forward to enjoying summer BBQs with the football on in the background, the AX7 is perfect for entertaining and hosting.
Get cosy and watch all the Christmas films on the Sony A95L BRAVIA TV
[Starting from £2,999, €3,549]
Key features:
World-wide Colours: Sony’s brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™. Sony’s processor features on the BRAVIA XR range and produces content the way that humans see and hear to generate lifelike experiences. Images are cross-analysed and cleaned around the focal point to deliver beautifully vivid colours.
Contrast Unsurpassed: Pure blacks bring out extraordinary detail and depth, perfect for movie nights
Screen Speaker which sounds Cinematic: As the story unfolds before your eyes, you’ll hear a soundtrack that precisely matches the action. Exactly like in the cinema. Pair with a compatible Sony Soundbar with Acoustic Centre Sync to hear the sound directly from the screen combined with a full surround sound experience and power from the soundbar.
BRAVIA Core: This app is a pre-loaded movie service available on Sony BRAVIA models, enjoy watching a wide selection of the latest releases and popular classics.. The A95L comes with 10 credits and 24 months of streaming
Use the localised dimming feature on the X75WL BRAVIA TV to create the ultimate cinematic experience [Starting from £499, 65” from €1,449]
Key features:
Full Array LED panel: The XR Triluminos Pro and XR Contrast Booster delivers supreme realism with deep blacks and intense brightness with wider colour gamut.
Amazing brightness with piercing contrast: The TV offers breathtakingly beautiful pictures full of realistic depth.
Intense contrast, feel the depth: The Cognitive XR™ processor produces ultra-realistic contrast in bright and dark areas simultaneously.
Sound harmonised and pictures synchronised: The Cognitive Processor XR™ also reproduces sound that perfectly matches the action.
Capture memories with loved ones all festive season on the Xperia 1 V
[£1,299, €1,399]
Key features:
Unprecedented image quality: The Xperia 1 V’s revolutionary Exmor T image sensor has an innovative 2-Layer Transistor Pixel meaning people, animals, cityscapes, landscapes are beautifully captured.
Video with cinematic colour and tone: Based on technology from Sony’s Cinema Line cameras, S-Cinetone for mobile enables you to shoot video with beautiful skin tones and a more cinematic look, without complex post-production colour grading*
Immersive entertainment: With its wide 4K HDR OLED 120Hz Refresh rate** displayand premium audio technologies, the Xperia 1 V lets you lose yourself in movies, TV, music, and games
*Video recording restrictions may apply
**Display refresh rate may vary according to settings, contents and applications used.” – Press Centre
Make those all-important Christmas Day phone calls to relatives with
Perfect for entertainment on the go: Whether you’re watching a movie or listening to music, stereo speakers at the front of the phone deliver powerful, balanced stereo sound.
Beautiful shots, made easy: The camera uses scene and subject detection technology to automatically select the ideal settings for the best shot, so you don’t need to waste time choosing additional settings.
Light, touch and beautiful: Officially the world’s lightest 5G smartphone* with 5,000mAh battery at 159g, it can offer a huge 34 hours (approx.) of video playback** The Xperia 10 V is durable thanks to Corning® Gorilla® Glass Victus®, and comes in Lavender, Sage Green, White and Black.
*Xperia 10 V at 159g is the world’s lightest 5G smartphone with a battery of 5,000mAh or higher capacity. Verified by Strategy Analytics’ SpecTRAX Service. Correct as of the 11th May 2023 –Sony Press Centre here
**Measured in the following condition 720p 24fps movie file stored in Internal memory. Played on Google Photos app. Wi-Fi and LTE (Callbox) connected. Bluetooth audio output. Display brightness 20nit, Adaptive brightness OFF – Sony Press Centre here
Capture special Christmas moments with theA6700mirrorless camera
[£1,449, €1,700]
Key features:
New AI processing unit: able to recognise a whole variety of different subjects, including human eyes, body poses, animals, insects, trains, cars and planes.
Video centric features: such as; 4K 120P, self-facing screen and in-body stabilisation for smooth video creation.
Choose your Creative Look: Easily achieve cinematic looking video with a variety of presets that can be customised to suit the subject or scene.
Step up their photography gear with an unmissable deal on the ground-breaking A7 IV camera and interchangeable FE 28-70mm lens kit – £300 cash back upon purchase
[£2,499, €3,000]
Key camera features:
Beautiful image rendering with low noise: Visible benefits of the powerful new 33.0MP sensor including soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery.
Set the mood, in-camera, with Creative Look: Easily impart a particular mood in your still images, movies and live streaming.
Key lens features:
35mm Full Frame imaging: outstanding contrast and resolution right out to the edges of the image.
Optical SteadyShot image stabilisation ensures brilliant photographic results – even at high zooms.