Tag: trash

ERP’s Giant ‘Trash EEE-lk’ Makes Invisible Electrical Waste Impossible to Ignore This St Patrick’s Festival

The European Recycling Platform (ERP) has, today unveiled its show-stopping ‘Trash EEE-lk’ (EEE: Electrical and Electronic Equipment) installation ahead of this year’s St Patrick’s Festival in Dublin. The structure, made purely from e-waste, highlights the urgent need for Irish households to recycle (and not bin!) their invisible electrical items. The aim of the majestic mammal, which is set to dominate St. Patrick’s Park from 14th – 16th March, is to encourage people to dispose of electrical items, most notably, invisible e-waste properly. ‘Trash EEE-lk forms part of ERP’s Sustainability Partnership with the St Patrick’s Festival.
In addition to ‘Trash EEE-lk’, ERP has just released new findings in a survey conducted by Coyne Research. It reveals that 55% of adults have never heard of the term “Invisible WEEE”, despite almost universal ownership of small electrical items that often go unnoticed in Irish homes.
The findings show that chargers and cables are the most hoarded, most binned, and most recycled Invisible WEEE items, simply because almost every household owns several of them. Everyday items such as vapes, earbuds, headphones, power banks, remote controls, power tools and small kitchen gadgets also frequently end up in household bins – a serious concern as battery-related fires at waste treatment plants are on the rise. Vapes (13%) and audio accessories (9%) are among the items most commonly misdisposed of, while smart home devices (33%), electric blankets (33%) and even St Patrick’s light‑up hats and accessories (6%) add to ever-growing stockpiles of invisible e-waste accumulating in our homes.
ERP Ireland’s ‘Trash EEE-lk’ brings an ancient giant back to life to symbolise Ireland’s growing invisible electrical waste problem, encouraging the public to stop in their tracks and recycle responsibly, whilst highlighting the importance of correct disposal.
Designed by renowned Irish artist Ned Leddy, this striking large-scale installation is created from over 1,000 electrical items and components. Towering over the park, it measures five metres long, four metres high and boasts 3.5‑metre antlers. As a form of “artivism”, it does more than captivate – it aims to influence recycling culture and spark real change. Inspired by the prehistoric Irish Elk, the largest species of deer ever known, ‘Trash EEE-lk’ connects Ireland’s ancient past with a modern reminder to recycle the unseen.
‘Trash EEE-lk’ forms a wider part of this year’s St Patrick’s Festival theme, Roots, which explores identity, belonging and the shared stories that connect generations. The majestic Irish Elk – which roamed Ireland and Europe before, during and after the last Ice Age and became extinct around 7,700 years ago – stood taller than a modern moose, with antlers spanning up to four metres (13 feet). By transforming this ancient giant from no longer used electronics, ‘Trash EEE-lk’ blends Ireland’s deep past and ancient roots with a powerful yet modern message about recycling invisible WEEE.
Speaking about the inspiration behind ‘Trash EEE-lk’, Artist Ned Leddy said:
“I was delighted to take on such an ambitious, creative and meaningful project. The idea of resurrecting an ancient Irish creature using today’s electronic waste immediately resonated with me. I hand-selected every piece of recycled material, choosing components that would add texture, scale and personality to the sculpture. It was fascinating to see discarded electronics transform into something so striking and symbolic. I hope ‘Trash EEE-lk’ inspires people to see waste differently while reconnecting us with our ancient past.”
Commenting on this year’s instalment, Country General Manager of ERP Ireland, James Burgess, added:
“This year’s St. Patrick’s Festival theme, Roots, is about understanding where we come from and how we shape the future. By reimagining the ancient Irish Elk through modern electronic waste, we want to spark meaningful conversations about sustainability and encourage people to think differently about the electrical items in their homes. ‘Trash EEE-lk’ truly brings Ireland’s lost Elk – and invisible WEEE – back into view.
Electrical waste is one of the fastest-growing waste streams globally, yet many people don’t realise that small items like cables, vapes or even light-up novelty St Patrick’s hats should be recycled. Through this installation, we’re showing that recycling is a simple action – one that protects our planet, preserves resources, and keeps electrical items out of our household bins.”

Blast Off and Go Green with ERP’s EcoTrashShip at St. Patrick’s Festival

The European Recycling Platform (ERP), Ireland’s only pan-European compliance scheme for Waste Electrical and Electronic Equipment (WEEE) and Waste Batteries continues their Sustainability Partnership with St. Patrick’s Festival, coinciding with their 20th anniversary in Ireland. ERP, in collaboration with artist group FORJA Works, has created a WEEE-inspired installation entitled ‘EcoTrashShip’ that will take festivalgoers on a mission to reduce electrical waste on Earth while reaching for the stars! With research showing that 1 in 3 people are hoarding unused or broken electrical items in their homes, ERP is encouraging everyone to Go Green and Boldy Recycle their electrical waste over the long weekend.
The ERP ‘EcoTrashShip’ is a fun, space-themed installation that stands over 16 feet tall, is fully solar powered, and is composed of more than 100 electrical items, such as TVs, laptops, phones, and cables, which are some of the most frequently recycled electrical items in Ireland. Research conducted by Coyne Research in January 2025 revealed that 1 in 5 (20%)  people in Ireland recycled old TVs in the past 12 months, 1 in 6 (17%) recycled old mobile phones, and 1 in 8 (13%) recycled old laptops. Since the WEEE Directive was launched in Ireland in 2005, ERP has collected almost 220,000 tonnes of WEEE, and 4,500 tonnes of batteries in Ireland – that’s 480 times the weight of the International Space Station!
 
This year’s St. Patrick’s Festival theme, Adventures (Eachtraí), celebrates the adventurous spirit that defines Irish culture. The ERP ‘EcoTrashShip’ aligns with this spirit by blending art and activism, aiming to inspire change and highlights ERP’s commitment to a circular future where nothing goes to waste.
James Burgess, Country General Manager of ERP Ireland said: “What if your old kettle, laptop, or hairdryer became part of a spaceship? When you recycle your electrical waste, these products are broken down, and the materials can be reused. Every wire, chip, and circuit in this spaceship has had a past life— from the gadgets we’ve outgrown to the stars we dream of — the EcoTrashShip is transforming everyday waste into something extraordinary.
 
We are excited to be working with St. Patrick’s Festival again this year to join them on eco-friendly adventure! We hope our EcoTrashShip will inspire the thousands of visitors in Dublin over the weekend to join our mission to Go Green and Boldly Recycle their old and broken electrical items!”
Richard Tierney, CEO of St. Patrick’s Festival said: “We are thrilled to continue our partnership with the European Recycling Platform for a second year, building on the success of our collaboration in promoting sustainability. Last year, the Trash Mammoth captured imaginations and sparked vital conversations about responsible recycling. This year, it has evolved into the EcoTrashShip—taking our mission to new heights and inspiring even more communities to embrace sustainable practices. Sustainability remains at the heart of our organisation, and by working with the European Recycling Platform, we can continue leading the way toward a greener future.”
FORJA Works ensure a circular construction process; the spaceship will be disassembled after the weekend and all materials re-purposed for future art projects. This approach transforms discarded technological components into functional and artistic materials, promoting sustainability while addressing the growing challenge of e-waste.
The EcoTrashShip installation will be on display at St. Patrick’s Park, Dublin 8, from the 15th and 16th March, 11:00am to 5:00pm.

Cash for tech trash – but are Irish consumers ready?

New research commissioned by Europe’s leading online destination for buying and selling refurbished iPhones, Swappie has highlighted the fact that Irish people are a nation of hoarders, at least when it comes to tech. This latest survey, conducted by market research company, Kantar shows that while 47% of Irish people are aware they can sell their old iPhone, they hadn’t considered doing so.

Despite an increased awareness and appreciation among consumers for the refurbished tech industry, it appears people haven’t quite got their heads around the ease of selling their old smartphone and the rewards that come with doing so. Of the 1,000 people surveyed between March and April of this year, 48% of respondents with a broken smartphone did not know they could get cash for it.

In fact, when it comes to passing on old devices only 21% said they would consider selling their old smartphone to an online store, preferring instead to sell to a friend or relative (45%), to an electronics or retail store (37%) or to another consumer via a marketplace (35%).

Most interestingly for companies like Swappie, whose end-to-end model hinges on consumers’ willingness to part with old tech, is the indication that individuals seem determined to hold on to old devices whether they are fully functional or faulty. More than half of respondents (56%) wanted to keep their functioning device as a spare phone however 1 in 4 simply felt it was too much effort to sell the device.

The recent launch of Swappie’s Premium Series addressed consumer concerns around the cosmetic quality and battery life of refurbished smartphones. In the same way, refining the company’s resale and refurbishment offering from a procedural perspective looks to drive the circular message home.

“Improving our resale and refurbishment offering is key to ensuring consumers get the most out of their old tech. We want people to understand that even if the device is faulty or broken – we can put it to use! That’s a key component of the circular model. We receive iPhones in all kinds of conditions, but our dedicated experts in Europe can refurbish whole handsets or repurpose old parts to give tech that would otherwise sit in a drawer a new life. Recently, we’ve improved the efficiency of our resale site, lowered shipping costs and made a whole host of minor – but essential, improvements to ensure it’s as simple and efficient as possible to sell your old iPhone to Swappie.” Luisa Vasconcelos e Sousa, Country Manager for Ireland.