cash for tech trash - techbuzzireland

New research commissioned by Europe’s leading online destination for buying and selling refurbished iPhones, Swappie has highlighted the fact that Irish people are a nation of hoarders, at least when it comes to tech. This latest survey, conducted by market research company, Kantar shows that while 47% of Irish people are aware they can sell their old iPhone, they hadn’t considered doing so.

Despite an increased awareness and appreciation among consumers for the refurbished tech industry, it appears people haven’t quite got their heads around the ease of selling their old smartphone and the rewards that come with doing so. Of the 1,000 people surveyed between March and April of this year, 48% of respondents with a broken smartphone did not know they could get cash for it.

In fact, when it comes to passing on old devices only 21% said they would consider selling their old smartphone to an online store, preferring instead to sell to a friend or relative (45%), to an electronics or retail store (37%) or to another consumer via a marketplace (35%).

Most interestingly for companies like Swappie, whose end-to-end model hinges on consumers’ willingness to part with old tech, is the indication that individuals seem determined to hold on to old devices whether they are fully functional or faulty. More than half of respondents (56%) wanted to keep their functioning device as a spare phone however 1 in 4 simply felt it was too much effort to sell the device.

The recent launch of Swappie’s Premium Series addressed consumer concerns around the cosmetic quality and battery life of refurbished smartphones. In the same way, refining the company’s resale and refurbishment offering from a procedural perspective looks to drive the circular message home.

“Improving our resale and refurbishment offering is key to ensuring consumers get the most out of their old tech. We want people to understand that even if the device is faulty or broken – we can put it to use! That’s a key component of the circular model. We receive iPhones in all kinds of conditions, but our dedicated experts in Europe can refurbish whole handsets or repurpose old parts to give tech that would otherwise sit in a drawer a new life. Recently, we’ve improved the efficiency of our resale site, lowered shipping costs and made a whole host of minor – but essential, improvements to ensure it’s as simple and efficient as possible to sell your old iPhone to Swappie.” Luisa Vasconcelos e Sousa, Country Manager for Ireland.  

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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