Tag: technologies

DELL TECHNOLOGIES AT CES 2026: XPS Returns, Alienware Expands and UltraSharp Monitors

Dell Technologies announces a strategic expansion of its consumer and gaming portfolio. The company reintroduces the iconic XPS laptops with reimagined designs across new form factors and price points, expands its Alienware line to reach more gamers and launches two industry-leading UltraSharp monitors.

Jeff Clarke, Vice Chairman and Chief Operating Officer, Dell Technologies: “We’re getting back to our roots with a renewed focus on consumer and gaming. XPS is back, better than ever, with a complete redesign that delivers exceptional craftsmanship in our thinnest, lightest form factors yet. We’re also bringing XPS 13 back as our most accessible XPS ever. In gaming, we’re building on recent momentum and effectively doubling Alienware’s notebook lineup. These moves are about broadening our portfolio and expanding our coverage so we can reach more customers with the best products at every price point.”

XPS Returns with Complete Redesign

Dell is bringing back XPS with a streamlined design. For the first time, the iconic XPS logo appears on the laptop cover, signalling its return. The new XPS 14 and XPS 16 feature a sleek design crafted from CNC- machined aluminium, refined interfaces, stunning displays, and optimized performance. These devices have the best battery life in the industry, delivering up to 27 hours of Netflix streaming or 40+ hours with local video playback.

These are Dell’s thinnest laptops, measuring just 14.6mm. The XPS 14 weighs roughly three pounds – more than half a pound lighter than the previous generation – and the XPS 16 comes in at 3.6 pounds, almost a full pound lighter than its predecessor. Available with tandem OLED display options and Intel® Core™ Ultra Series 3 processors and built-in Intel® Arc graphics featuring 12 Xe cores, the new XPS line delivers impressive visuals with the perfect balance of portability and performance.

Later this year, Dell will expand the XPS portfolio with new products across different price points and form factors, including the return of the XPS 13, expected to be the thinnest and lightest XPS laptop ever, offered at the most accessible XPS price yet.

Dell Technologies and Microsoft redefine Hybrid Cloud with Azure local integration

Dell Technologies today announced a major advancement in hybrid cloud innovation through the integration of Microsoft Azure Local with Dell Private Cloud and Dell PowerStore. This collaboration marks a significant step forward in simplifying IT operations for enterprises, delivering a unified approach to managing diverse workloads across hybrid and multicloud environments.

The conversation around enterprise IT has shifted dramatically. Businesses are no longer faced with a binary choice between public cloud and on-premises infrastructure, nor is it simply about running traditional versus modern workloads. The real challenge lies in managing these varied environments consistently and efficiently. Dell Technologies, in partnership with Microsoft, is addressing this challenge head-on by introducing Azure Local support for Dell Private Cloud and Dell PowerStore, creating a seamless experience for organisations seeking flexibility, performance, and enterprise-grade resilience.

Dell Private Cloud represents the first Azure Local offering to deliver a full-stack solution encompassing compute, external storage, and networking from a single vendor, backed by end-to-end solution-level support. This integrated approach simplifies the complexity of hybrid and multicloud management, enabling businesses to focus on innovation rather than infrastructure. With automated lifecycle management, independent scaling of compute and storage, and a future-ready disaggregated architecture, Dell Private Cloud empowers organisations to adapt to evolving demands without disruption.

Complementing this is Dell PowerStore, Dell’s flagship enterprise all-flash storage platform. PowerStore brings advanced data efficiency, flexible scalability, and robust security to Azure Local environments, ensuring critical workloads remain protected while delivering exceptional performance. Its ability to handle both traditional and modern workloads makes PowerStore the ideal partner for businesses modernising their IT operations without compromise.

Caitlin Gordon, Vice President of Product Management for Private Cloud and AI Solutions at Dell Technologies, said: “The conversation around enterprise IT is changing. It’s no longer about choosing between public cloud and on-premises infrastructure. Nor is it a simple decision between running traditional or modern workloads. Today, the real challenge is how to manage all of these different environments and application types together, simply and consistently. By bringing Microsoft Azure Local to Dell Private Cloud and PowerStore, we’re helping customers simplify their IT operations and unlock the full potential of their hybrid cloud strategies.”

This integration is more than a technical milestone; it reflects Dell Technologies’ commitment to helping customers navigate the complexities of modern IT. Together with Microsoft, Dell is delivering solutions that meet the evolving needs of businesses, from hybrid cloud to edge computing and beyond. Early access for this combined offering is expected to launch in spring 2026, paving the way for organisations to embrace a future-ready infrastructure that drives innovation and growth.

Emerging technologies for online casino platform operations and security

Online casino platforms aren’t evolving by halves, the pace of digital change is relentless, influencing nearly every corner of how these sites operate and protect themselves. Payment methods and user interfaces are only the tip of the iceberg. Underneath, new tech frameworks, AI, biometrics, blockchain, are quietly driving safer, livelier online spaces for players everywhere. Industry signals are clear: integrated technology is rapidly becoming the backbone of leading platforms; for those who want to stay on top, digital overhaul isn’t optional, it’s the game itself. Point solutions don’t cut it anymore. Everyone is focused on big, connected systems that adapt and safeguard as they grow.

Artificial intelligence shaping player interactions and risk management

Artificial intelligence and machine learning are now embedded at the heart of online casino operations. According to 2025 trend analyses, AI enables deep personalization, analyzing millions of gameplay records to recommend tailored offers, bonuses, and preferred titles. Operators deploy machine learning to predict user behavior, optimizing game layouts and bonus triggers in real time. Everything is built to maximize engagement without sacrificing fairness. Beyond user interaction, AI supports robust risk management.

Fraud detection models continuously monitor transactions for suspicious behavior, card counting, collusion, money laundering. These models flag anomalies within seconds, a process orders of magnitude faster than manual review. In addition, AI assists with customer service. Automated agents resolve common issues instantly, supporting seamless gameplay across time zones. Data suggests chatbots now handle 70% of support queries for leading operators. AI’s multi-role presence is set to expand, centralizing both interactions and risk oversight under automated, adaptive systems.

Blockchain advancing security and transparent gameplay

Blockchain technology is driving reliability at every level of casino operations. The entire transaction process shifts from black box to public ledger, creating an undeniable record of bets and transfers. Each transaction, payment, or game result gets a digital fingerprint. Manipulation becomes nearly impossible because every event is independently verified on decentralized, tamper-proof ledgers. For online casino users, this means increased trust and provable fairness.

Operators benefit from lower chargeback risk and smoother dispute resolution, as all game activities are auditable. Security also advances. the distributed storage model disperses data across nodes, eliminating traditional central server vulnerabilities. Hacking player financial information now requires breaching an entire blockchain network, not just a single company’s database. Cryptocurrency payments introduce instant, low-fee transfers, crucial for global platforms with diverse player bases. Blockchain transparency and digital currencies together are redefining key pillars of trust and efficiency across the industry.

Biometric authentication strengthening account protection

Identity checks aren’t what they used to be. Today’s verification is venturing past the tired routine of passwords and security codes. Biometric authentication, face scans, fingerprint swipes, takes seconds and keeps things moving. The latest mobile casino apps, especially those launched in 2023 and beyond, routinely offer biometric sign-in as the first option. Sure, this means less hassle for users, but it’s not just about convenience. When credentials are unique to your face or fingerprint, fraudsters have a much tougher climb.

Often, operators stack biometrics on top of device approvals for big transactions, slashing the odds of account hijacking. That helps with regulatory demands, particularly for age checks and location rules. Customers get locked out less, with vanishing password complaints. Security, in this space, works almost invisibly, players just tap and play, their accounts that much safer.

Mobile-first design and cloud gaming redefining platform delivery

Mobile-first isn’t just a buzzword anymore, it’s the new default. Most online casino brands now build for smartphones and tablets before anything else. Game studios, too, shape their creations for swipes and taps, shrinking menus and supersizing options for small screens. Desktop versions lag behind, playing backup. In this landscape, cloud gaming is the secret sauce.

Players skip downloads, jump into games instantly, and move sessions between devices with nothing but a swipe. Lower bandwidth? No problem; all the heavy lifting happens on remote servers. With pandemic habits sticking around, these features have practically become expectations. The result: anyone, anywhere, can pick up and play, leveling the field for both casino operators and players worldwide.

Conclusion about responsible gaming

Emerging technology is changing online casino operations, yet responsible gaming must remain the foundation. AI tools now help monitor user behavior, identifying risky patterns early. Biometric and blockchain solutions verify player age and location with precision, supporting regulatory compliance.

As immersive interactions and frictionless access expand, operators should double down on robust support resources and clear limits. Gamers should stay vigilant, use parental controls, and tap into responsible gaming tools provided by most regulated platforms. Technology brings new opportunities and risks; a balanced, responsible approach keeps entertainment safe for all.

Building Cyber Resilience in the AI era: Five ways Irish organisations can stay ahead

Artificial intelligence (AI) is rapidly reshaping the cybersecurity landscape across Ireland. While it’s unlocking new efficiencies and accelerating innovation, it’s also giving cybercriminals new evasive tools to launch faster and more sophisticated attacks. Across Ireland, organisations are navigating a new era of cyber risk defined by speed, sophistication, and AI.

As Dell Technologies continues to work closely with Irish businesses to modernise their digital infrastructure, it’s clear that cybersecurity must evolve in tandem, as a strategic enabler of trust and resilience. Threat actors are using AI to enhance ransomware, zero-day vulnerabilities, Distributed Denial of Service (DDoS) all making advanced spear-phishing much harder to identify, outpacing conventional security measuresAccording to the latest Dell Technologies Innovation Catalyst Study, 84% of Irish organisations view security as a key part of their business strategy, yet many continue to struggle with balancing innovation and security.

Almost all respondents (96%) admitted that integrating security into wider business strategies is proving difficult. These figures highlight that organisations must rethink their cybersecurity strategies to adopt proactive, intelligent, and resilient approaches that keep pace with the evolving threat environment.

Here are five ways to stay resilient against cyber threats:

1.Adopt zero trust for AI Security 

As threat actors use AI to scout, steal credentials and adapt attack techniques, traditional perimeter-based defenses fall short.

That’s why more Irish organisations are adopting a Zero Trust model built on the principle of “never trust, always verify” ensuring that every user, device, and application is continuously authenticated, regardless of location.

The benefits are clear, latest Innovation Catalyst Study revealed a 100% increase in confidence levels among Irish organisations that have adopted zero trust principles, underscoring its growing value as a security framework. By implementing zero trust principles organisations can help reduce risk by continuously verifying every access request and implementing strict authentication processes. Using role-based access controls (RBAC) and network segmentation, organisations can minimize the risk of an attack and reduce the impact radius if an attack occurs.

Zero trust is more than a security philosophy. It’s a unified and adaptive strategy for identity and access management. Through a zero trust approach, organisations not only reduce their attack surface, but also strengthen their ability to detect, respond to and contain threats.

2.Reduce the attack surface

In an environment where AI-powered threat actors are constantly probing for weaknesses, reducing the attack surface is a critical line of defense. Every exposed endpoint, unsecured API, or overlooked supply chain vulnerability represents an opportunity for adversaries to infiltrate systems, deploy malware and exfiltrate sensitive data.

To mitigate these risks, Irish organisations should begin with assessing and understanding their attack surface and related vulnerabilities. From there, they should have a layered defense strategy focused on securing entry points and minimising exposure. This includes strengthening authentication, encrypting data, regularly testing for vulnerabilities and actively monitoring endpoints. Keeping systems patched and devices hardened further limits risks.

By reducing the attack surface, organisations make themselves a harder target, thereby decreasing the likelihood of an attack.

3.Continuously detect and respond to threats

AI-powered attacks are capable of mimicking legitimate behavior and evading traditional security tools, and organisations need to combine advanced threat detection with rapid response capabilities.

Leveraging AI and machine learning, organisations can monitor operational data, detect anomalies, and trigger automated responses in real time.

This AI-powered threat intelligence system builds upon itself, making it smarter and better able to identify and address attacks.

For many Irish organisations who need assistance scaling threat detection and response. Partnering with a trusted third-party provider offers round-the-clock monitoring, faster reaction times, and support in managing complex security operations. Dell Technologies continues to invest in AI-driven security solutions that help Irish organisations stay ahead of emerging threats while simplifying operational complexity.

4.Plan an incident response and recovery plan

While prevention is often the first step to a cybersecurity strategy. A strong cybersecurity strategy includes not only prevention, but also a well-defined plan for response and recovery.

Organisations here in Ireland need to create and routinely practice a robust Incident Response and Recovery (IRR) plan that outlines how to detect, contain, communicate and recover from cyber incidents. The plan should outline departmental roles and responsibilities, internal and external contacts and partners, communication protocols and include regular testing. Preapproved messaging templates and routine plan updates are also essential to maintaining operational continuity during a crisis.

Backing up critical data and applications offline or separated from production workloads helps guard it against ransomware attacks and ensures business continuity.

By preparing for disruption, Irish organisations can restore critical functions with resilience, speed, and confidence.

5.Empower employees as a first line of defense

Technology alone isn’t enough; employees remain the most critical line of defense.  Organisations here in Ireland needs to create a culture of vigilance through employee awareness programmes that integrates continuous education, open communication, real-world simulations, and a culture of shared accountability. For example, incorporating attack simulations that reflect AI-specific threats like advanced phishing and deepfakes helps equip employees to recognise and respond to evolving threat actor tactics.

Collaboration across the technology ecosystem also plays a vital role in strengthening cyber resilience. Dell Technologies, together with partners like NVIDIA, is helping organisations better understand how AI-driven attacks evolve.

NVIDIA’s new AI Kill Chain Framework reimagines the traditional Cyber Kill Chain for the AI era, outlining how adversaries target AI systems through stages such as Recon, Poison, Hijack, Persist, and Impact — often cycling through these stages to adapt and escalate their tactics. This framework offers valuable insights into how attackers’ probe, manipulate, and maintain access within AI ecosystems, helping defenders anticipate and disrupt evolving threats before they lead to broader compromise.

As threat actors evolve using AI to launch increasingly sophisticated attacks, organisations must respond with equal force and foresight. Traditional defenses alone are insufficient. A modern cybersecurity strategy demands a proactive, layered approach that integrates advanced technologies, incident response planning, and a vigilant workforce.

As we mark Cybersecurity Awareness Month, it’s an important reminder that AI is transforming both the opportunities and the risks facing Irish businesses, making it more critical than ever to invest in continuous vigilance, awareness, and adaptation. By embedding resilience at every level of their cybersecurity strategy, Irish organisations can better safeguard their operations and lead with confidence in an increasingly AI-driven world.

Dell Technologies Data Center Breakthroughs Power Smarter, Faster and More Secure Private Clouds

Dell Technologies announces significant private cloud infrastructure advancements to help customers manage both traditional and modern workloads with greater speed, efficiency, and security.

Why it matters

Many IT teams struggle to handle the demands of both traditional and modern workloads while dealing with rising costs, evolving virtualization needs and vendor lock-in concerns. Organizations are adopting disaggregated private clouds built with virtualization-optimized compute, storage and cyber resilience solutions that provide greater flexibility, choice, and control over their data.

Dell Private Cloud, delivered through the Dell Automation Platform with on-premises and SaaS deployment options, helps customers easily automate, scale and manage private cloud deployments using their preferred cloud OS stack and Dell disaggregated infrastructure including PowerStore, PowerFlex, and PowerMax. Customers can use AI-driven automation for infrastructure management and monitoring.

Additionally, integration of Dell NativeEdge into the Dell Automation Platform provides a full stack solution optimized to simplify and secure operations across distributed cloud and edge environments.

Storage and cyber resilience are key to any private cloud. Dell is introducing significant innovations in these areas to help customers build smarter, faster, and more secure private clouds.

Dell PowerStore adds QLC model and Nutanix Cloud Platform integration

Dell PowerStore delivers simple, enterprise-grade, high-performance storage tightly integrated with modern virtualization platforms and adaptable for containerized environments. The Nutanix Cloud Platform solution will soon support Dell PowerStore, combining Dell’s trusted storage innovation with Nutanix’s cloud operating model to meet customer demand for greater choice and control in how they deploy infrastructure.

PowerStore’s latest hardware and software advancements deliver greater cost-efficiency, AI-accelerated automation and enhanced resiliency.

  • Enterprise performance, lower costs: PowerStore 5200Q offers high-capacity performance with the economics of QLC flash, flexible scaling over 23Pbe per cluster and optimized workload placement through integration with existing PowerStore clusters.
  • Software-driven security and resiliency: Improve enterprise security and resiliency with built-in anomaly detection, single sign-on and biometric authentication, HashiCorp key manager support and replication over fibre channel.
  • AI-powered self-healing: Cut issue resolution time by 90%1 through automated health checks and repairs powered by Smart Support Auto-Heal functionality.

 

Dell PowerFlex provides efficient petabyte-scale storage consolidation   

Dell PowerFlex, the industry’s most resilient software-defined block storage2, offers flexible, software-defined storage that scales linearly and features deep virtualization and Kubernetes integrations. The PowerFlex Ultra release introduces the Scalable Availability Engine (SAE) which drastically simplifies workload management and reduces costs with improved efficiency and reliability.

 

  • Reimagining software-defined storage: PowerFlex’s Scalable Availability Engine (SAE) is built on a native block, fully distributed, erasure-coded architecture that delivers breakthrough storage efficiency, resiliency, and scalability for software-defined data centers. 
  • Extreme storage efficiency: Achieves up to 80% storage efficiency3 with over 50% reduction in physical storage footprint4, allowing organizations to store more data in less space while lowering costs and power consumption.
  1. Data availability and resiliency: Delivers up to 10x9s of data availability with the ability to tolerate up to two node failures simultaneously, ensuring enterprise workloads remain operational even during hardware failures while maintaining data integrity across large-scale deployments.

Dell PowerMax provides mission-critical performance, automation, and security

Dell PowerMax offers mission critical storage with enterprise-class scalability, automation, and resiliency with broad integrations for virtualized environments and full Kubernetes CSI support for container workloads. Software advancements deliver up to 25% greater performance5, advanced automation and enhanced security for mission-critical environments.

  • Enhanced automation: Free up IT teams to tackle higher-value tasks with features like 1-click software updates in less than 6 seconds6, zero-touch management installs and the ability to achieve up to a 66% reduction in steps for replication mode changes7.
  • QLC support: PowerMax 2500 introduces QLC drive support for capacity-intensive workloads while delivering flexible single-drive scaling from 122TB to 8.8PBe per array.
  • Advanced security: The world’s most secure mission-critical storage8 platform now includes features like Single Sign-On with Microsoft Entra ID and encrypted email alerts to ensure the highest standards of data protection and compliance.

Dell PowerProtect helps organizations build a cyber resilient foundation for modern data centers

Dell PowerProtect offers cyber resilience for virtual, cloud-native, and containerized workloads across data centers and every major public cloud, helping ensure rapid recovery to keep businesses running without disruption. The latest appliance and software innovations help organizations reduce their attack surface, detect and respond to threats and quickly recover from cyber incidents.

  • Entry-level appliance, enterprise-level security: The new PowerProtect Data Domain DD3410 is a compact solution for remote offices and smaller environments with exceptional data reduction capabilities, grow-in-place scalability from 8 to 32 TBu and advanced security to keep data safe. The appliance supports a broad partner and backup software ecosystem and native integration with Dell PowerStore and PowerMax.
  • Unified cyber resilience experience: The new PowerProtect Data Manager Appliance is a modern, software-defined solution that delivers centralized management for consistent operations. It enhances cyber resilience with enterprise-grade protection, including anomaly detection, data immutability, and integrity to safeguard against disruptions and threats. The Data Manager Appliance is the best way to achieve cyber resilience with Dell PowerProtect.

 

“At Dell Technologies, we’re empowering our customers with solutions that not only meet today’s IT challenges but also anticipate tomorrow’s needs,” said Travis Vigil, senior vice president, ISG Product Management, Dell Technologies. “Our latest storage and cyber resilience advancements are designed to help organizations build private clouds that are smarter, more secure and ready to handle the demands of both traditional and modern workloads.”

“With our Nutanix Cloud Platform soon supporting Dell PowerStore, we will be giving customers a new choice in how they architect their virtualized environments,” said Thomas Cornely, senior vice president, Product Management at Nutanix. “This integration will deliver an enterprise-grade solution that meets today’s demands for flexibility, while allowing organizations to build confidently with Dell infrastructure.”

“Organizations today face the dual challenge of managing traditional and modern workloads while navigating rising costs and evolving IT demands,” said Simon Robinson, principal analyst, Enterprise Strategy Group, now part of Omdia. “Dell’s latest advancements in storage and cyber resilience provide a comprehensive and flexible foundation for disaggregated private cloud environments, empowering businesses to achieve greater efficiency, security and scalability across their IT operations.”

Additional Resources

Dell Technologies Forum – AI and innovation drive peak performance

The Dell Technologies Forum took place at the RDS in Dublin with Peter O’Mahony, former Ireland rugby captain and Grand Slam winner, Lynne Cantwell, most capped Irish women’s rugby player and Head of Women’s Strategy at the IRFU, David Humphreys, former Ireland international and Performance Director at the IRFU headlining the event which showcased how AI can help organisations drive peak performance, increase productivity and spark innovation.

The Forum brought together approximately 600 of business and IT leaders to explore the latest developments in AI-powered transformation, the next generation of AI PCs, modern data centres and multicloud strategies. Conversations centred on how these advances can help strengthen competitiveness and unlock new growth opportunities.

Across the keynote, solutions expo, curated breakout sessions, insightful panels and more, decision makers heard from a range of exciting experts and speakers on the innovative solutions that can empower them to transform at speed and scale up their success.

 This comes as Dell’s Innovation Catalyst Study 2025 revealed that while 76% of Irish organisations view AI as a strategic driver of business growth, almost half (46%) are struggling to keep pace with rapid technological change and concerns around security, expertise and compliance.

Peter O’Mahony took to the stage to share lessons from elite sport on building a high-performance culture on and off the pitch, while Lynne Cantwell and David Humphreys discussed how teamwork, leadership and innovation can help organisations thrive in an era of technological transformation.

Other speakers included Jason Ward, EMEA North Vice-President and Managing Director of Dell Technologies Ireland; Alyssa Boyle, Head of Commercial Operations at Studio Ulster; and Gemma Leo, Head of Business Support & Projects at the Crann Centre.

Speaking at the Dell Technologies Forum, Mark Hopkins, General Manager of Dell Technologies Ireland said: “AI is no longer a question of “if” – it’s a question of how to make it work better, faster, and more securely to provide the right outcomes for your business. Leaders across Ireland are now looking to scale AI responsibly, modernise infrastructure and prepare their workforce for what’s next. Through this year’s Dell Technologies Forum, we’re bringing together the technologies, insights, and collaborations that help businesses turn ambition into action. Whether it’s scaling GenAI, modernising infrastructure, or empowering the workforce with AI-enabled devices, the Forum is where organisations see what’s possible – and how to make it real.

“The insights of Irish rugby legends, alongside leading voices from the technology and business sectors, highlighted how teams can achieve peak performance – whether on the field or in the boardroom. At Dell Technologies Ireland, we are committed to helping organisations across the country harness AI and emerging technologies to innovate with confidence and turn potential into tangible results.”

To find out more about the Dell Technologies Forum, visit: https://events.dell.com/event/31e5bc77-5cbf-427e-8dcb 262fcd187937/summary?dgc=ba&cid=dtf25_ba_EMEA_IE&lid=cal&RefID=ba_EMEA_IE_cal

Artificial intelligence technologies in online casinos: a new era of personalised gaming

In recent years, the online casino industry has undergone significant changes thanks to the introduction of artificial intelligence (AI) technologies. AI not only improves the gaming experience, but also provides players with unique, personalised experiences. In the UK, where gambling is strictly regulated, the use of AI is becoming an important tool for improving service quality and compliance with safety standards.

Introduction: AI as a catalyst for change in online casinos

The website https://elvino.ie/ is an example of how technology can be integrated into various areas of business. Similarly, online casinos in the UK are actively implementing AI to improve user interaction and optimise their services. AI allows them to analyse player behaviour, predict their preferences and offer personalised recommendations, making the gaming experience more enjoyable and secure.

Personalising the gaming experience with AI

Artificial intelligence (AI) is actively used in online casinos to create a personalised experience for players. This significantly improves the interaction with the platform, making it more exciting and comfortable. One of the most important aspects that helps casinos provide such an experience is analysing player behaviour and predicting their preferences.

Analysing player behaviour

Analysing player behaviour is a process in which AI studies each player’s interaction with the casino. For example, the system can track which games a player chooses most often, how often they place bets, what time of day or week they prefer to play, and how large their bets are. Using this data, artificial intelligence creates a detailed profile of each user, which is then used to create unique offers.

An example of the use of this analysis is the recommendation of games that may be of interest to a particular user based on their previous preferences. For example, if a player often chooses slots with a certain theme or bonus features, AI will offer them new games that match these interests. In addition, the system can offer more suitable bets or even special bonuses that match the user’s playing style.

Another important aspect is the adaptation of the online casino interface to the player’s preferences. AI can optimise the page design by offering the player the most convenient way to navigate or arrange elements based on which features they use most often. This approach not only improves interaction with the site, but also increases the level of comfort, as players can access the information they need with minimal effort.

This type of personalisation makes each player feel that the casino cares about their individual preferences, which increases engagement and creates emotional attachment to the platform. This, in turn, can increase the amount of time spent on the platform, as well as the frequency of bets.

Predicting preferences

AI is not limited to analysing current user behaviour. Modern machine learning algorithms can predict players’ future preferences, enabling online casinos to proactively adapt to each user’s interests.

Machine learning algorithms analyse not only the player’s current actions, but also more complex behaviour patterns, revealing hidden preferences that may only become apparent with deeper analysis. For example, if a player shows interest in certain categories of games (such as card games), even if only rarely, AI can start offering them similar games in the future, even if they have not previously shown any obvious interest in them. This allows the casino to offer more accurate recommendations and increases the chance that the player will return to play in the same categories or continue to explore other similar games.

AI can also use data on how often players are involved in special promotions, bonuses or tournaments. If a player has already used bonuses for certain games several times, the system may offer them personalised bonuses for playing the same slots or table games. Such personalised offers help increase the likelihood that the player will continue to visit the platform and place bets, as the offers match their interests.

Thus, using AI to predict preferences helps online casinos not only offer players more relevant content, but also significantly increase engagement and satisfaction. This contributes to an increase in the frequency of repeat visits and bets, which is beneficial for both players and casino operators.

Impact on long-term player loyalty

Personalised offers and preference predictions have a significant impact on long-term player loyalty. When users see that a casino adapts to their needs and offers relevant bonuses and games, they feel valued and important to the platform. This, in turn, fosters a positive attitude and increases the duration of their interaction with the casino.

It is also worth noting that a personalised approach helps reduce fatigue from repetitive offers and standard promotions. For example, players who have already won several large sums can be offered bonuses that are not limited to bets, but also offer unique gaming opportunities that match their interests. This approach helps to retain the player’s attention, which significantly reduces the likelihood that they will leave the platform in search of new entertainment.

Using AI to analyse player behaviour and predict their preferences opens up new opportunities for online casinos to enhance the personalisation of the gaming experience. This approach not only increases player engagement and loyalty, but also contributes to the long-term success of the platform by creating a unique and engaging experience for each user.

Improving security and preventing fraud

Detecting suspicious activity

AI is capable of identifying anomalies in player behaviour, such as unusual bets or frequent account changes. This helps to respond quickly to possible cases of fraud and prevent financial losses.

Compliance with security standards

In the UK, online casinos are required to comply with strict security requirements. AI helps ensure compliance with these standards by automatically verifying transactions and user identification, reducing the risk of legal violations.

Improving customer service with AI

One of the key areas of application for artificial intelligence technologies in online casinos is improving customer service. AI can significantly improve the efficiency of communication with users, minimising response times and facilitating the resolution of standard and technical issues. The introduction of such technologies contributes to the creation of a more convenient and reliable gaming environment, increasing player satisfaction.

Chatbots and virtual assistants

One of the most striking examples of the use of AI in online casino customer service is chatbots and virtual assistants. These systems are capable of providing round-the-clock support, answering frequently asked questions, providing information about current promotions and bonuses, and helping players navigate the site.

Chatbots, built on natural language processing algorithms, can effectively interact with users by understanding and interpreting queries. For example, if a player encounters a problem during gameplay or cannot find the game they are looking for, the bot can instantly provide a solution by offering a link to the relevant page or suggesting possible steps to resolve the issue. This reduces the workload on support staff and allows players to get answers without delay, even during late hours.

In addition, virtual assistants can not only answer questions, but also offer personalised recommendations. For example, they can advise a user to try new games based on their preferences or provide information about current bonuses that are suitable for their playing style. This personalisation helps to make interaction with the platform more enjoyable and convenient, which in turn increases player loyalty and the amount of time spent on the site.

With the help of AI chatbots, online casinos are able to serve thousands of users simultaneously, which is important for ensuring high-quality service in conditions of constant activity. This reduces the load on operators and speeds up the processing of requests, which is especially important during peak hours.

Automation of request processing

AI not only helps in communicating with customers, but also automates many standard procedures, such as password recovery, bonus status verification, or personal data updates. These processes, which usually take up employees’ time, can be fully automated with AI.

When a player forgets their password, instead of waiting for a response from customer support, the system can automatically offer them options for restoring access. A virtual assistant can guide the user through all stages of this process, providing step-by-step instructions. Such automation significantly reduces the workload on the support team and speeds up problem solving for users.

In addition, automating requests to check bonus or balance status makes the platform more convenient and accessible. Players can get up-to-date information without having to wait for a response from customer support, which improves their overall experience. As a result, not only does the casino’s efficiency increase, but so does player satisfaction, as they can instantly get all the information they need.

Automation also helps reduce the number of errors that can occur when processing requests manually, especially when it comes to large platforms with thousands of users. AI can process requests accurately and quickly, ensuring that users always receive the correct data. This also reduces the likelihood of conflicts, which is especially important for maintaining good customer relations.

Improved customer interaction

The use of AI in customer service allows online casinos not only to increase the speed of request processing, but also to ensure a higher quality interaction with players. AI systems, such as chatbots and virtual assistants, are capable of analysing customer information, taking into account their preferences and offering relevant solutions. This helps to create an atmosphere of personalised service, where every player feels important and valued by the casino.

It is particularly important that AI can collect and analyse data on customer interactions. This allows casinos to identify potential problems in advance and improve the quality of service by offering players solutions that meet their needs and expectations.

Responsible gaming and player support

Monitoring gaming behaviour

AI analyses users’ gaming habits, identifying signs of potential addiction or excessive betting. When such signs are detected, the system can offer the player to set limits or provide information about support services.

Education and information

Online casinos use AI to create educational materials and notifications that help players understand the risks and approach gambling responsibly. This promotes healthy gaming habits and reduces instances of addiction.

The future of AI in online casinos

Every year, artificial intelligence technologies become more integrated into online casinos, opening up new horizons for improving the user experience. In the future, AI will continue to evolve, offering players and operators increasingly powerful tools for personalising games, enhancing security and improving service quality. Let’s take a look at some of the innovations that could become an integral part of the future of online casinos.

Virtual assistants with augmented reality elements

One of the most exciting prospects is the use of augmented reality (AR) in combination with AI-powered virtual assistants. This integration will transport users to a whole new experience where they can interact with virtual characters, games and environments in real time.

In the future, players can expect virtual assistants to feature augmented reality elements instead of simple text chatbots or voice assistants. This could include virtual dealers who will host games in real time and interact with players using AR technology. For example, players will be able to see virtual cards, spinning roulette wheels or game elements right on their screens, taking into account their actions and preferences.

AR elements can also be used to create more immersive gaming interfaces where players can not only watch the game, but also actively participate in it, for example, by manipulating virtual objects with gestures or head movements. Such technologies will usher in a new era in online casinos, giving users the opportunity to experience a traditional casino from anywhere in the world.

Biometric identification for increased security

With the development of AI and biometric technologies, it is becoming possible to interact with online casinos in a more reliable and secure manner. In the future, online casinos may switch to biometric identification, which will significantly increase security and reduce the risk of fraud.

Biometric identification based on AI technology can use parameters such as fingerprints, facial recognition or even the iris of the eye to verify a player’s identity. This will eliminate the need for passwords and logins, which can be stolen or forgotten. The introduction of such a system will significantly improve account security and speed up the login process, making it safe and convenient.

In addition, biometrics can be used to prevent fraud, for example by analysing player behaviour patterns and identifying suspicious activity in real time. AI will be able to instantly identify unauthorised access or unusual transactions, which will help reduce the number of fraud cases and increase user confidence in online casinos.

Adaptive gaming interfaces

Another important area for the future of AI in online casinos is the creation of adaptive gaming interfaces. Currently, many casinos offer standard interfaces for all users, but in the future, AI will be able to adapt the interface of the website or application to the preferences of each player.

For example, based on an analysis of player behaviour, AI can automatically adjust the layout of elements on the screen, change graphics or suggest new games depending on the player’s preferences. Players can choose which type of interface is more convenient for them — bright and rich or more calm and minimalistic. Such systems can take into account not only visual preferences, but also the specifics of interaction with the interface, for example, which buttons or menus the player uses most often.

In addition, AI can automatically offer the user training or assistance in the game. This can be useful for beginners who are just starting to learn about gambling, as well as for experienced players who want to deepen their knowledge and improve their skills.

AI and responsible gaming support

Another important aspect of the future use of AI in online casinos is the development of technologies that promote responsible gaming. AI will be able to track users’ gaming habits and warn them about the risk of addiction. For example, systems can automatically offer players to set limits on bets or on the duration of the game if they begin to show signs of excessive involvement in the game.

Such technologies will help create a safer gaming environment and promote compliance with responsible gaming standards, which are essential for maintaining trust and long-term customer relationships. Furthermore, AI will continue to evolve in terms of diagnosing gambling problems, providing platforms with new tools to respond quickly to potential risks.

Integration with other technologies

With the development of AI, online casinos will integrate their systems with other advanced technologies, such as blockchain and cryptocurrencies. This will improve secure transaction processes and create additional opportunities for personalised offers and bonuses. AI will analyse blockchain data and use it to more accurately analyse player behaviour, creating a more personalised and secure gaming environment.

In addition, with the development of the Internet of Things (IoT) and 5G technologies, online casinos can provide players with an even faster and better gaming experience. These technologies can enable the creation of more interactive games, improving graphics quality and user interaction, and AI will use this data to further personalise and optimise games.

Conclusion

The introduction of artificial intelligence technologies in UK online casinos represents a significant step forward in the development of the gambling industry. Personalisation, improved security, enhanced customer service and support for responsible gaming all make the gaming experience more comfortable and safer for users. Given current trends, we can expect AI to play an increasingly important role in shaping the future of online casinos.

 

Dell Technologies Forum Dublin set to empower Irish organisations to harness AI innovation

Dell Technologies Ireland has today announced the launch of the Dell Technologies Forum 2025 which will take place in the Royal Dublin Society (RDS), Dublin 4 on September 23rd, 2025.

The Dell Technologies Forum 2025 will help businesses accelerate AI-powered innovation and embrace new possibilities in AI-integrated solutions to boost efficiency, propel future growth, and inspire business transformation.

Across the keynote, solutions expo, curated breakout sessions, insightful panels and more, decision makers will hear from a range of exciting experts and speakers on the innovative solutions that can empower them to transform at speed and accelerate their organisation’s growth potential. From AI-powered transformation and the next generation of AI PCs to modern data centers and multicloud, the event will provide practical and impactful insights for leaders on unlocking the power of AI in their organisation.

Former Ireland Rugby Captain and Grand Slam winner, Peter O’Mahony, will take to the stage and join Lynne Cantwell, the most capped Irish Women’s Rugby Player, and Head of Women’s Strategy at the IRFU, as well as David Humphreys, former Ireland player and Performance Director at the IRFU, to discuss achieving peak performance on and off the track. Sports broadcaster and presenter Jacqui Hurley will join speakers for an insightful session exploring how best to build a high-performance and innovative workplace culture that can foster growth and success.

Jason Ward, EMEA North Vice-President and Managing Director of Dell Technologies Ireland said: “AI’s transformative impact is redefining how we work, innovate and do business. In this AI-enabled era, it’s increasingly clear that business leaders have an important responsibility to advance their organisation’s AI journey in order to fully unlock their growth potential.

“The 2025 edition of Dell Technologies Forum in Dublin, will provide Ireland’s business community with practical and impactful insights on accelerating innovation in AI. By leveraging the expertise of our speakers and industry experts at the event, we aim to continue being a trusted technology vendor to our customers and partners across Ireland as they drive their AI transformation agenda forward.”

The Dell Technologies Forum is run in collaboration with Intel, Microsoft, and NVIDIA. For more information and to register for this event, visit: Dell Technologies Forum Ireland 2025.

Dell AI Data Platform Advancements Help Customers Harness Data to Power Enterprise AI with NVIDIA and Elastic

Dell Technologies, the world’s No. 1 provider of AI infrastructure, today announced updates to the Dell AI Data Platform to help customers better support the full lifecycle of AI workloads from ingestion and transformation to agentic inferencing to AI-powered knowledge retrieval.

Why it matters

Enterprise data is massive, growing rapidly and increasingly unstructured, but only a fraction of it is usable for generative AI today. To unlock its value, organisations need continuous indexing and a vector retrieval engine that converts content into embeddings for fast, precise semantic search. As workloads grow, organizations need infrastructure that streamlines data preparation, unifies data access across silos and delivers end-to-end enterprise-grade performance.

The latest updates to the Dell AI Data Platform enhance unstructured data ingestion, transformation, retrieval, and compute performance to streamline AI development and deployment – turning massive datasets into reliable, high quality real-time intelligence for generative AI.

Accelerating AI inferencing and analytics

The Dell AI Data Platform helps customers quickly move from AI experimentation to production by automating data preparation.

At the core of the Dell AI Data Platform’s architecture are specialized storage and data engines that help seamlessly connect AI agents to high quality enterprise data. Together, the Dell AI Data Platform and the NVIDIA AI Data Platform reference design provide a validated, GPU-accelerated solution that integrates storage engines and data engines with NVIDIA accelerated computing, networking and AI software to power generative AI systems.

Expanding the capabilities of the Dell AI Data Platform is the new unstructured data engine, designed to provide real-time, secure access to large-scale unstructured datasets for inferencing, analytics, and intelligent search. This engine, made possible through a new collaboration with open-source Search AI leader Elastic, will offer customers advanced vector search, semantic retrieval and hybrid keyword search capabilities—key capabilities for powering AI applications. Additionally, the unstructured data engine will leverage built-in GPU acceleration to deliver breakthrough performance.

The unstructured data engine works alongside the platform’s other tools, like a federated SQL engine for querying scattered structured data, a processing engine for handling large-scale data transformation, and storage designed for fast, AI-ready access.

Powering enterprise AI discovery

As AI becomes increasingly crucial for business-as-usual operations, Dell PowerEdge R7725 and R770 servers featuring NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs provide the mainstream computing foundation for accelerated enterprise workloads, from visual computing, data analytics and virtual workstations, to physical AI and agentic inference. These servers are ideal for running NVIDIA AI reasoning models such as the latest NVIDIA Nemotron models for agentic AI, as well as NVIDIA Cosmos world foundation models for physical AI.

Offering better price for performance for a wide range of enterprise use cases, these air-cooled systems make flexible high-density AI compute more attainable. The NVIDIA RTX PRO 6000 offers enterprises up to six times the token throughput for LLM inference,[ii] double the capacity for engineering simulation performance[iii] and can support four times the number of concurrent users compared to the previous generation with support for MIG.

The Dell PowerEdge R7725 server will also be the first 2U server platform to integrate the NVIDIA AI Data Platform reference design. When the Dell PowerEdge R7725 server featuring NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs is paired with the Dell AI Data Platform and its new unstructured data engine, enterprises can take advantage of a turnkey solution without the need to architect and test their own hardware and software platforms. The combination of the two delivers faster inferencing, more responsive semantic search and support for larger, more complex AI workloads.

See innovation in action at SIGGRAPH 2025

Dell Technologies is showcasing how customers can accelerate media production pipelines and power intelligent asset management at scale using the Dell AI Data Platform, NVIDIA Omniverse software and Dell infrastructure at this year’s SIGGRAPH conference (August 10-14) in Vancouver, Canada. Dell will also feature the new Dell Pro Max high-performance PC portfolio, including laptops, desktops and the upcoming Dell Pro Max with GB10, a compact AI developer workstation.

“The key to unlocking AI’s full potential lies in breaking down silos and simplifying access to enterprise data,” said Arthur Lewis, president, Infrastructure Solutions Group, Dell Technologies. “Collaborating with industry leaders like NVIDIA and Elastic to advance the Dell AI Data Platform will help organizations accelerate innovation and scale AI with confidence.”

“Enterprises worldwide need infrastructure that handles the growing scale and complexity of AI workloads,” said Justin Boitano, vice president of enterprise AI at NVIDIA. “With NVIDIA RTX PRO 6000 GPUs in new 2U Dell PowerEdge servers, organizations now have a power efficient, accelerated computing platform to power AI applications and storage on NVIDIA Blackwell.”

“Fast, accurate, and context-aware access to unstructured data is key to scaling enterprise AI,” said Ken Exner, Chief Product Officer at Elastic. “With Elasticsearch vector database at the heart of the Dell AI Data Platform’s unstructured data engine, Elastic will bring vector search and hybrid retrieval to a turnkey architecture, enabling natural language search, real-time inferencing, and intelligent asset discovery across massive datasets. Dell’s deep presence in the enterprise makes them a natural partner as we work to help customers deploy AI that’s performant, precise, and production-ready.”

Availability

  • Unstructured data engine in Dell AI Data Platform will be available later this year.
  • Dell PowerEdge R7725 and R770 servers with NVIDIA RTX PRO 6000 GPUs will be globally available later this year.