An exciting pairing collaborates this March to continue to fuse the realms of gaming and fashion together. Celebrated international jewellery brand THOMAS SABO becomes the latest groundbreaking real-life fashion brand to partner with innovative fashion game Pocket Styler.
Pocket Styler has already worked with highly regarded designer David Koma for his SS23 resort collection and esteemed German premium label Marc Cain to celebrate its 50th Anniversary in September 2023. With talks in progress for additional international fashion brands to join the gaming revolution.
Introduced by Nordcurrent in May 2021, Pocket Styler swiftly emerged as a trendsetter in the gaming realm, offering enthusiasts a gateway to the glamorous universe of fashion. This game doesn’t just let players dip their toes but fully immerse themselves in the experience. Bridging the gap between virtual style and real-life expression, players take on style challenges and compete with others at 10 venues in New York including iconic locations Central Park, The Met and Times Square.
In the vibrant world of Pocket Styler, players are not just players; they are style architects. The game encourages them to create looks with utmost precision, starting with a personalised avatar adding apparel, accessories, footwear and make up, as well as premium presets and consumables like perfumes and facial glitter. These elements contribute to the final submitted style challenge looks and an expansive array of rewards and bonuses, ensuring that every player’s journey is as unique as their sense of style.
THOMAS SABO is one of the leading international jewellery brands, offering versatile designs since its launch in 1984. Its iconic collections inspire season after season and its SS24 offering is no different. The focus of the in- game collaboration will touch on some of its seasonal collections as well as beloved favourites. A few highlights include pieces from collections below:
Cosmic Amulet collection, focusing on round pendants artistically designed with filigree cut-outs to imitate orbital paths and planetary rings. The focal point of these pieces is a raised and detailed eye that represents foresight and intelligence and is embellished with violet stones.
Heritage Glam collection, chokers, bracelets, necklaces, earrings and cocktail rings are adorned with lavish, hand-cut stones in octagonal, teardrop and round cuts. Distinctive cocktail rings are ideal for making a grand entrance and feature a central gleaming stone in an octagonal cut, with stones in teardrop and round cuts artfully placed around it in the shape of a flower.
The timeless elegance of the Heritage Glam collection features carefully co-ordinated pink zirconia stones and precious cuts, ensuring every piece of jewellery shines to its fullest.
Eyewear collection, THOMAS SABO’S eyewear combines metal hues of silver and gold, with acetate colours from Havana. Style statements complimented by comfort, UV protection and outstanding quality.
The collection will contain a total of 46 items including jewellery, sunglasses and watches. The collections are now available online via THOMAS SABO’S website and selected stockists and will be available in game from 18th March.
With the mobile gaming industry to bypass TV by 2025, mobile games have become a major visual entertainment category and Pocket Styler offers real life brands the chance to join its project. From brand awareness to an increase in sales the integration of real-life fashion brands into the game is an exclusive and innovative way to reach and engage with new audiences. Pioneering brands such as THOMAS SABO will see its collections engaged with via game play but also see players connected to its own e-commerce site with integrated in game shop links allowing players to buy products both in game and in real life. Redefining the intersection of fashion and gaming, this collaboration offers players an unprecedented opportunity to engage with the world of fashion in a truly immersive and creative way.
Victoria Trofimova, CEO of Nordcurrent comments that “the lines between digital and physical fashion are blurring. Pocket Styler’s mission is to provide a platform for its players to experience fashion, develop a sense of style, learn to make decisions, and make new friends. Introducing real fashion brands in Pocket Styler is a natural progression as the game evolves, and millions of players enthusiastically support it. Today we are proud and happy to host the marvellous THOMAS SABO on our fashion platform.”
Aurore Melot, THOMAS SABO Creative Director: “THOMAS SABO collections invite you to dream. Explore our jewellery in a playful and digital way through Pocket Styler, discover the symbolic nature of our designs, and the endless possibilities of personal styling.”
Pocket Styler has already amassed 22 million downloads since its initial launch along with players totalling up to 20,000 hours of game time daily.
