The XbotGo Chameleon is an AI-powered camera mount designed to act as a “cameraman” for sports filming with a 120 degree lens with AI built in.It comes with a high quality tripod which you can attach and it and then uses its own built-in AI camera to track and follow the action on the field or cout like football basketball and tennis etc. This is targeted at parents, coaches, and athletes who want to record games or practices without having to manually operate the camera however you get a remote control with it which is nice. The XbotGo also has live streaming which can allow you to let the camera work by itself should you need to be in a sport and not able to manage the camera
The build quality is excellent here and it had many asking me what it was when it was even just sitting in my house waiting to take it out due to the colour of it and even more impressed when I turned it on and they seen the breathing lights on the side making it stand out even more and great for night shoots.
The XbotGo Chameleon is easy and fast to set up at any game with no calibration required there is a 720p HD 1080p and up to 4K 60fps in some sports there is a variety of settings in the app to go through you can also mount your phone in the device itself if you wish and again use the remote control which also allows you to make a point of refrence while in use in your video and you can then look back which is great. You can then also edit videos later on in app download or share if you want to go live you can also do which is a great feature.
Overall if you need you hands free and want a tool to do the job for you this is it but you yourself can be in control if needed the footage and audio is great and clear and it is also a grea talking point for anyone curious about the product which i encountered.
XbotGo App
Features
Advanced AI Team Tracking: Never miss a single play with AI-Powered Auto-Tracking that intelligently follows entire teams in real-time. Perfect for fast-paced sports like basketball and soccer, it eliminates motion blur while capturing multiple players simultaneously—ideal for analyzing team dynamics or documenting every moment of intense gameplay.
Multi-Sport Versatility (Team & Solo): One auto tracking sports camera, endless possibilities! Effortlessly switch between soccer, basketball, tennis, badminton, and more. Whether filming group drills or solo performances, the XbotGo Chameleon adapts to any sport with precision. Capture wide-angle action in any setting—from crowded fields to individual training sessions.
Go Live Instantly Across Every Platform: Capture every detail in stunning 4K Ultra HD at 60FPS with a 120° wide-angle lens and image stabilization. Enjoy up to 8 hours of uninterrupted recording and live stream your games seamlessly to YouTube,, Facebook, TikTok, or any RTMP in crystal-clear quality.
Capture Freely, Pay Nothing Extra: Easily capture key moments using the Bluetooth remote or Apple Watch, and create highlight reels with a single tap. Stay on top of the action with the live scoreboard feature, keeping track of scores in real time. Enjoy 20GB of free cloud storage to securely save your footage, free up your phone’s memory, and access your videos anytime, no subscriptions fee.
Built to Endure, Designed to Move: Engineered for durability, this camera remains reliable during intense sports activities while being lightweight and portable for easy setup and transport.
Guinness Enterprise Centre, the not-for-profit entrepreneurial superhub, today announces that it has surpassed the 1,500 resident companies mark as it welcomes QuizWizards to its five-storey start-up campus in The Liberties, Dublin 8. QuizWizards is now one of the Guinness Enterprise Centre’s 160 resident companies as four start-ups graduate.
The Guinness Enterprise Centre has been supporting start-ups and helping them grow for 25 years. Companies graduate when their staff requirements exceed the space they occupy in the Guinness Enterprise Centre. Urban Fox, Mobility Mojo, Move Ahead and Singular Artists are now all graduating from the superhub, which is Ireland’s largest start-up campus. Each company has grown from initial team sizes of between three to eight people while in the Guinness Enterprise Centre. Upon graduating, Urban Fox now plans to grow from a team of eight to 15, while Mobility Mojo expects to grow from eight to 20 – both by year-end 2026, in Ireland and overseas.
As resident companies grow and look to expand their operations, new start-ups take their place. They can avail of the Guinness Enterprise Centre’s space, ecosystem and supports, which include a Sustainability Cluster, led by Techies Go Green, which helps sustainability-focused companies to scale.
The latest graduates will be replaced by The Safer Plug Company and Archetype, along with the 1,500th resident, QuizWizards. Founded by Rory McEvoy, QuizWizards is a gamified sports technology company specialising in quizzes that promote fan engagement and help businesses and organisations to learn more about their customers. It recently signed a deal with Leinster Rugby to provide unique fan engagement solutions at matches and via social media.
The Safer Plug Company develops pipeline isolation technology, which creates safe zones for workers to perform maintenance on pipes, while Archetype is an events and experiences agency producing events with a focus on communities and culture.
Resident start-ups contribute €2M per year to the Guinness Enterprise Centres revenues. As a not-for-profit organisation, the Guinness Enterprise Centre reinvests revenues back into its operations. Recent investments have included a major IT project, along with upgrades to the Guinness Enterprise Centre’s conference rooms and event space to support collaboration and networking.
Niamh Collins, Centre Director, Guinness Enterprise Centre, said: “Our goal is for resident companies to outgrow us and this milestone reflects the significant impact that the Guinness Enterprise Centre is having on Ireland’s start-up ecosystem and wider economy. By giving innovative businesses a home where they can succeed, grow – and outgrow – we are nurturing the unicorns of tomorrow.
“QuizWizards exemplifies the innovation and energy that we see in the Guinness Enterprise Centre every day. Our world-class campus is the ideal foundation for QuizWizards, along with The Safer Plug Company and Archetype, to scale their businesses. At the same time, our graduating companies will have grown their teams significantly by the end of next year. As a nonprofit, our success is our start-ups’ success and this milestone is a reminder of our combined efforts.”
Rory McEvoy, CEO and Founder of QuizWizards, added: “We are immensely proud to be the 1,500th company through the Guinness Enterprise Centre’s doors. The energy, support, and network here have given QuizWizards a real boost as we expand our team. What stood out was the warmth and genuine interest the staff showed from day one — you’re never just a number here.
“The flexibility to grow our office space has been hugely valuable as we ramp up, having raised €750k to date, including recent investment from Enterprise Ireland. We are now making waves in global fan engagement, working with Leinster Rugby, AIG, the NCAA, Phoenix Suns, HaytersTV, and appearing on NBC, ESPN, and FOX — and being based at the Guinness Enterprise Centre is a big part of that journey.”
In 2025, the UK gambling industry welcomed a fresh and ambitious name — FIRST.com. This innovative affiliate platform is setting out to combine expert betting knowledge, detailed casino insights, and a growing focus on cryptocurrency gaming, all under one digital roof. Its mission is clear: to offer an informed, trustworthy, and engaging experience for sports fans, casino enthusiasts, and bettors across the world.
While the UK is its launch market, the vision extends far beyond national borders. FIRST.com has already laid the groundwork for expansion into the United States, followed by the wider English-speaking market. This global approach is supported by a deep commitment to quality content, transparency, and features designed for both newcomers and experienced players.
From its inception, FIRST.com has been shaped by a team of seasoned professionals — sports betting veterans, casino analysts, and iGaming strategists who understand what players are looking for. The editorial voice is informed yet approachable, with the aim of building trust and credibility over the long term. Every article, odds breakdown, and casino review is backed by industry expertise, offering value to readers whether they’re exploring the site for the first time or returning for regular insights.
The platform’s growing portfolio already includes:
Detailed betting tips across multiple sports, including football, tennis, cricket, and eSports.
Comprehensive casino coverage, from classic table games like blackjack and roulette to the newest slot releases.
A structured learning section that breaks down key concepts in betting and casino play, ideal for beginners looking to get started with confidence.
Regular news updates covering sporting events, market trends, and changes in gambling regulations.
For users who prefer a data-backed approach, betting odds and tips from FIRST combine expert analysis with up-to-date statistics. This balance of insight and numbers caters to both casual players and those who take a more analytical view of betting.
The role of FIRST.com extends beyond simply being an affiliate. It is designed to be a trusted resource where players can stay informed, learn strategies, and discover opportunities across both traditional and crypto-based gaming. The site’s editorial team is already working on partnerships and content expansions to keep pace with the fast-moving nature of the industry.
Looking to the future, the platform’s development roadmap is ambitious. FIRST.com plans to grow into a one-stop gambling destination, offering:
Advanced odds comparison tools to help users identify the most competitive lines from different bookmakers.
Greater coverage of international sports as the platform’s reach expands into new territories.
Exclusive interviews and features from leading sports and casino experts, providing unique perspectives not found elsewhere.
Interactive tools, such as personalised betting dashboards, historical odds archives, and bet-tracking features to enhance the user experience.
By merging editorial authority with user-focused tools, FIRST.com aims to bridge the gap between information and application. The goal is to give players everything they need to make better decisions — whether they’re placing a wager on a weekend football match, exploring a new online slot, or comparing crypto betting platforms.
With its expansion plans already in motion and a strong foundation in place, FIRST.com is positioning itself as more than just another affiliate site. It’s building a comprehensive hub for betting, casino gaming, and crypto wagering — one that is set to grow with the industry and its audience in the years ahead.
The evolution of blockchain technology and tokenized assets is reshaping the betting industry, introducing a new era of digital wagering. 1win Token plays a crucial role in this transformation, offering players a decentralized, fast, and transparent way to place bets without the limitations of traditional financial systems. As sports betting platforms integrate blockchain-based currencies, the industry is witnessing a shift toward tokenized transactions, automated payouts, and trustless gaming ecosystems.
Beyond the technological advancements, the psychology of betting is also evolving. The use of digital tokens instead of fiat money changes how players perceive risk, winnings, and losses. 1win Token creates a distinct betting experience, where users feel a greater sense of flexibility, reduced emotional attachment to wagers, and increased engagement with gamified reward systems. This psychological shift influences betting behavior, financial decision-making, and player loyalty, making digital assets a powerful tool in modern gambling strategies.
As blockchain-based betting continues to grow, 1win Token is at the forefront of this revolution, redefining how players interact with sportsbooks, perceive value, and engage in betting markets. Whether through automated transactions, digital reward systems, or the psychological appeal of tokenized betting, it is paving the way for a more dynamic and innovative betting culture.
Tokenized sports betting: how 1win Token is creating a new betting culture
The introduction of blockchain-powered betting systems has revolutionized the way players engage with sportsbooks. 1win Token is at the forefront of this evolution, offering a decentralized, efficient, and transparent alternative to traditional sports betting models. Unlike conventional betting platforms that rely on fiat currencies and centralized payment systems, tokenized betting provides instant transactions, automated payouts, and smart contract-based wagering—eliminating the risks of delays, hidden fees, and operator manipulation.
Below is a breakdown of how 1win Token is shaping the future of sports betting:
Feature
How it works
Why it’s transforming betting
Impact on players
Instant transactions
Bets, deposits, and withdrawals using 1win Token are processed in real-time via blockchain technology.
Eliminates delays caused by banking restrictions, payment approvals, and third-party processing.
Players experience faster transactions and immediate access to winnings.
Smart contract-based wagering
Betting agreements are automatically executed via smart contracts, ensuring fair payouts.
Removes the need for manual validation and operator interference.
Users gain full trust in bet settlements and outcome transparency.
Borderless betting
1win Token allows global participation in sports betting without geographic limitations or currency conversion fees.
Expands access to players in regions with restricted banking services.
More users can engage in betting markets regardless of location.
Lower transaction fees
Traditional payment methods involve high banking and conversion fees, while blockchain transactions reduce costs.
Players keep a larger percentage of their winnings.
Creates a cost-effective and fairer betting environment.
Decentralized sports betting markets
Players can wager against each other directly using 1win Token, rather than relying on bookmaker-set odds.
Introduces a peer-to-peer (P2P) betting system, reducing house edge.
Users gain greater flexibility in setting odds and bet conditions.
Automated rewards & loyalty programs
Players earn bonus 1win Tokens for regular betting activity, staking, or tournament participation.
Encourages long-term engagement and player retention.
Users benefit from extra rewards without relying on fiat-based promotions.
NFT-based betting perks
Special NFTs grant enhanced betting conditions, VIP access, or reduced fees.
Adds collectible, value-driven assets to the betting experience.
Players can trade or hold NFTs for added in-game advantages.
Fair play & transparency
Every transaction and bet outcome is recorded on the blockchain ledger, ensuring no manipulation or hidden adjustments.
Increases trust and eliminates doubts about fairness.
Players gain full confidence in the legitimacy of betting results.
By removing traditional banking barriers, introducing smart contract automation, and enhancing user engagement through tokenized rewards, 1win Token is redefining the sports betting landscape. The transition from fiat-based to tokenized betting creates a more inclusive, transparent, and efficient gambling environment, ensuring that players experience faster payouts, lower fees, and greater control over their wagers.
As the gambling industry continues its shift toward blockchain integration, 1win Token is leading the way in establishing a new culture of digital-first, decentralized sports betting, making wagering more accessible, secure, and financially rewarding for users worldwide.
The psychology of digital money: why players perceive betting differently with 1win Token
The introduction of digital currencies into the gambling industry has not only changed the mechanics of betting but also transformed how players perceive risk, rewards, and financial decision-making. 1win Token, as a blockchain-based betting asset, influences player psychology in ways that traditional fiat currencies cannot. The shift from physical cash to digital tokens creates a new psychological environment, impacting spending behavior, emotional attachment, and risk assessment in betting scenarios.
Here’s how 1win Token alters the perception of betting and financial decision-making:
Reduced emotional attachment to money – digital tokens feel less tangible than physical cash, making players more likely to place bets without the same psychological resistance as when using fiat money.
Increased betting frequency – the ease of instant transactions with 1win Token encourages players to place bets more frequently, as there are no banking delays, withdrawal restrictions, or long processing times.
Higher risk tolerance – since 1win Token operates within a digital ecosystem, players often perceive it as a separate asset from their traditional bank balance, leading to higher-risk bets compared to fiat-based gambling.
Perceived infinite supply – unlike traditional money, where cash withdrawals and deposits feel finite, tokens can be earned, staked, and traded, making them feel like an unlimited resource in the betting economy.
Gamification of financial transactions – the use of 1win Token in rewards, staking, and NFT-based perks makes betting feel more like a digital gaming experience than a financial transaction.
Instant gratification & faster spending cycles – unlike fiat transactions that require banking approvals, 1win Token allows immediate withdrawals and bets, making players engage in faster betting cycles.
Less regret for losses – since 1win Token is acquired through multiple sources like staking, rewards, and loyalty programs, losses don’t feel as significant as losing traditional money.
Higher engagement with staking & rewards – the ability to earn extra tokens through staking, cashback, and play-to-earn incentives creates a sense of earning opportunities rather than simple gambling losses.
Greater experimentation with betting strategies – digital assets lower the perceived risk of experimenting with new betting styles, making players more open to testing new markets and unconventional wagering tactics.
Stronger loyalty to tokenized platforms – since players accumulate 1win Token through gaming incentives, they are more likely to stay within the ecosystem rather than switching to traditional fiat-based betting sites.
By removing traditional financial barriers, introducing gamified digital assets, and altering how players perceive betting risk, 1win Token is shaping a new psychological approach to gambling. The combination of instant transactions, reward-based staking, and reduced emotional attachment to digital money creates a more engaging, high-frequency betting experience.
As the gambling industry continues shifting toward tokenized assets, understanding the psychological impact of digital currencies like 1win Token will be crucial in designing future betting platforms that are both financially rewarding and psychologically optimized for user engagement.
Final thoughts: the psychological and technological shift in betting with 1win Token
The integration of 1win Token into sports betting and gambling ecosystems is more than just a financial evolution—it represents a fundamental shift in how players perceive and engage with digital wagers. By introducing tokenized betting, instant transactions, and decentralized smart contracts, 1win Token is redefining the traditional boundaries of gambling culture.
From a psychological standpoint, digital currencies alter the way players evaluate risk, handle losses, and approach betting strategies. The reduced emotional attachment to digital assets, increased willingness to experiment with different betting tactics, and gamification of financial rewards all contribute to a new era of engagement in the gambling industry.
At the same time, the technology behind 1win Token eliminates many inefficiencies found in fiat-based betting, offering faster payouts, greater transparency, and a more inclusive global betting ecosystem. As the iGaming industry continues shifting towards blockchain integration, 1win Token stands at the forefront of this transformation, paving the way for a more dynamic, decentralized, and player-centric gambling experience.
CELSIUS, the premium, lifestyle energy drink formulated for active lifestyles, is hitting the road this August in its new, custom-designed CELSIUS Airstream to bring an unmissable wave of energy to cultural events with its refreshing fruit-forward flavours.
In Ireland, Olympic sprinter and Team CELSIUS Ambassador Rhasidat Adeleke will host the CELSIUS VIBE Run Club in Dublin on 22 July.
From muddy fields to main stages and sold-out stadium shows to grassroots fitness activations, CELSIUS will tour the nation to keep crowds going with an immersive, high-impact brand activation featuring giveaways and good vibes. Festivalgoers can expect glitter applications, photo booths, music, exclusive merch, and tens of thousands of CELSIUS samples to enhance their experiences.
Powering the moments that matter, the Airstream will be positioned around:
Solomon – 8 August – Cutty Sark, King William Walk, London SE10 9HT
Big Smoke Festival – 9 August – Crystal Palace Station, London SE19 2AZ
Anjunadeep – 10 August – Cutty Sark, King William Walk, London SE10 9HT
South Facing Festival – 15 August – Crystal Palace Station, London SE19 2AZ
All Points East – 16 August – The Green, Shoreditch High Street station, Braithwaite Street, Shoreditch, London, E1 6AE
Leeds Festival – 22 August – Leeds Station, New Station St, Leeds LS1 4DY
Reading Festival – 23 and 24 August – Reading Station, Station Hill, Reading, Berkshire, RG1 1LZ
The roadshow builds on the brand’s presence near some of the UK’s most iconic cultural moments already this year, from major music gatherings and city festivals to world-class sporting occasions.
Carlotta Cattelani, Head of Marketing – UK&I at CELSIUS, said: “Our new CELSIUS Airstream allows us to continue building something different here – a brand that’s not just seen on shelves, but felt in culture. Whether it’s through the festivals they wait all year for or the fitness communities they belong to, CELSIUS is showing up with purpose and momentum. What sets CELSIUS apart is its ability to deliver functional energy with no compromise on taste, powered by a blend of seven vitamins that supports normal immune function (B6, B12, C) and helps reduce tiredness and fatigue (B2, B3, B5, B6, B12, C). We’re here to help the nation make the most of every day.”
CELSIUS is also tapping into the growing demand for fitness community experiences. In Ireland, Irish Olympic sprinter and Team CELSIUS Ambassador Rhasidat Adeleke will return home on 22 July to host the CELSIUS VIBE Run Club at Dublin City University in conjunction with Runners High Run Club. Rhasidat will share her elite sprinting tips, favourite drills, and motivation to push participants beyond their limits. Tickets are free but limited; register on Eventbrite.
From 28 August, the brand will make its way to Stradbally, stopping in Rathcoole and Portlaoise, with thousands of samples planned across Electric Picnic weekend.
Building on its popularity in the US, CELSIUS is embedding itself into British and Irish cultural calendars and connecting consumers to the brand’s LIVE FIT ethos through a dynamic mix of music, sport, and lifestyle.
As the festival season hits its peak and wellness-orientated consumers continue to seek functional energy options, CELSIUS is fast becoming a staple in both routines and experiences across the UK and Ireland – and beyond!
AKASO, the well-known action camera brand, proudly announces the debut of its AKASO 360, a versatile 360° action camera built for anyone looking to capture dynamic, immersive footage from every angle. Designed with advanced imaging capabilities and an intuitive interface, the AKASO 360 makes the creative 360º format more accessible than ever – whether you’re a seasoned creator, an adventure enthusiast, or curious to explore a new way of storytelling. Watch out for our review this week.
AKASO 360 pairs pro-level imaging with ease of use to make 360º creativity more accessible than ever.
Equipped with dual 1/2″ 48MP CMOS sensors and capable of recording 5.7K 360° video, the AKASO 360 delivers sharp, stabilized footage in every environment. Its compact form factor, weather-proof construction, and seamless app integration make it the ideal companion for travel, outdoor sports, and everyday exploration.
“We developed the AKASO 360 to offer a new level of creative flexibility,” said Eric Squires of AKASO. “Whether documenting your favorite action sport, beautiful natural landscapes, or spontaneous moments, this camera is designed to keep up with fast, on-the-go lifestyles.”
Along with 5.7K @ 30fps 360° Video and 2.8K @ 60fps Single-Lens Mode, other key features of the AKASO 360 include:
• 72MP 360° Photos
• Dual 1/2″ 48MP CMOS Sensors
• Weather-Proof Design
• Shoot First, Reframe Later
• 360° SuperSmooth Stabilization – Steady footage, even in motion
• 360° Horizon Lock – Maintains a level view regardless of camera orientation
• Invisible Selfie Stick Effect – Creates a floating camera perspective
• AI Tracking – Automatically follows the subject within the frame
• 2.29″ High-Resolution Touchscreen
• Companion App – Fast editing and sharing, no registration required
• MSRP – $199.99
The AKASO 360 reflects AKASO’s continued focus on combining thoughtful design with powerful functionality, empowering users to capture more action, from more perspectives.
The emporia WATCHjoy Smartwatch is the companies latest wearable on offer and is ideal for seniors and any one less being honest if you want a simple to use smartwatch not laden with complicated menus and UI.
Having tested this watch now for some time for me it is a smartwatch the gets the job done and gives you more than the basics in similarity priced offerings.
This watch looks more on the premium side and would easily pass the price you would expect to pay and is robust too with a good strap and again easy to swap out ones a that.
The display is bright and big enough to read anything on board and the app to go with it is familiar to me as I have used before several times on other entry level priced watches and the app is quite good in fairness and allows you to monitor important statistics over time as you will see below and in the video review.
You can take calls on the watch and the speaker is loud enough you can read your emails and text however no way to respond tho them which for me is not a huge deal as I hardly ever did in the first place it is a way to keep you off your phone however and check back in later on.
For those who want more you get more the the FitCloud app with an endless lit of sports and much more, there is also an endless gallery of watch faces to make it your own or upload your own creations where possible.
Battery life here is also excellent and depending on how much you have synced to the app you can easily get up to seven days on one charge unlike me with all going to it you can get up to 4 days and for a smartwatch that is good. Accuracy is also another point to note and has been fairly consistent with another watch during the test period.
Overall this is a really solid product for emporia to have in their portfolio and for me a watch i still wear today and would easily recommend if you are on a budget.
FitCloudPro App
Features
Screen size: 1.43-inch AMOLED display
Screen resolution 466×466 pixels
Battery capacity: 380 mAh
Stand-by time: 30 days
Runtime: 5-10 days
Practical functions such as training recording, heart rate measurement, high heart rate warning, blood oxygen measurement, sleep monitoring, weather forecast, music control, stopwatch, timer and many more make this smartwatch the ideal everyday companion!
Chipset: Realtek8763EW-VP
Memory: Flash 128 MB
Sensors: HX3605
The watch strap is removable
Can be connected to Android and IOS
Companion app for the smartwatch, Infowear available in the Google Play Store and the App Store
Gesture control possible
Reminder to exercise if you don’t move enough
Multi-sport mode for all kinds of outdoor sports such as running, cycling, walking and many more
Mobile phone search function to find the misplaced mobile phone
Electronic Arts Inc. has announced that EA SPORTS FC FUTURES has doubled its year-on-year impact, opening up access to grassroots football to over 340,000* people in year two. Building on the 170,000** in year one, it means the programme has increased access to the world’s game to over 500,000 people around the world in just two years since its inception.
Since launching in 2023, the initiative has continued to deliver on its commitment to grow community-level football worldwide and support real-world play, by refurbishing community pitches globally, delivering new free-to-access training practices inspired by EA SPORTS FC in-game drills, and working with partners to provide opportunities for all to play the beautiful game.
With a vision to make the sport more inclusive and accessible for players around the world, FC FUTURES empowers the next generation of football fans and coaches – providing training materials, as well as safe and inspiring spaces to play and thrive through real-world football experiences.
In its second year, FC FUTURES has:
Launched 11 new online practices, in partnership with UEFA, taking the FC FUTURES Academy library to a total of 17 free-to-access drills, designed to support coaches and players in daily training sessions. By using in-game drills to power these coaching tools, the Academy provides a unique and innovative way for coaches and young people to learn core football skills, encouraging participation and driving fandom in the next generation. Through our UEFA partnership, the Academy has now been integrated into 54 National Football Associations, with 500+ coaches trained on using the practices in the past 12 months.
Refurbished a further 8 community pitches worldwide – from the flood-impacted city of Valencia, Spain to Bañado Sur,Paraguay – in collaboration with league, confederation and charity partners, alongside FC FUTURES ambassadors – bringing the total to 19 pitches across 14 countries since launch. These pitches have been used by thousands of young people worldwide and have provided safe and accessible spaces to further their love of the game.
Deepened its global impact through multiple partnerships with organisations focused on driving positive youth development through sport. Year two saw continued collaboration with UNICEF, Merky FC, and Football Beyond Borders, as well as partnerships with some of the biggest names in football and entertainment to host numerous community training sessions and events, designed to inspire the next generation. From teaming up with LALIGA to open a new pitch in J Balvin’s hometown of Medellín to working with German football legend Lukas Podolski on a community refurbishment in Cologne, FC FUTURES is proving how far-reaching the power of play can be.
“In just two years, FC FUTURES has demonstrated the powerful impact football can have beyond our EA SPORTS FC game, making a positive difference to hundreds of thousands of people,” said Andrea Hopelain, GM & SVP, Publishing, EA SPORTS. “We’re creating lifelong sports fans not only through our game, but by actively supporting and growing grassroots football around the world. By bringing together our digital game with real-world coaching expertise, we’re democratizing access to football training and reimagining coach education in a truly unique way, which is both impactful and incredibly relatable for the next generation.”
As FC FUTURES looks ahead to its third year – and an exciting year for football globally – the initiative will continue to engage and inspire future generations of footballers by launching new community pitches, expanding its free training library, collaborating with new partners, strengthening existing partnerships, and building on its ambition to grow football for all.
Beyond this, FC FUTURES will unlock new ways the game can further revolutionise coach education, through the creation of additional learning experiences, harnessing the power of interactive play and the merging of physical and digital football to inspire more young people into the sport.
Find out more on FC FUTURES and access the FC FUTURES Academy, the free digital library of training practices, here.
The Esports World Cup Foundation (EWCF) today announced a strategic three-year collaboration with Amazon Ads that will combine the Esports World Cup’s (EWC) premier esports and gaming event, returning to Riyadh, Saudi Arabia, from July 7 to August 24, with Amazon’s full-funnel advertising and entertainment services to deliver unprecedented fan experiences and expand the tournament’s global reach.
Building on the success of their 2024 collaboration at the inaugural Esports World Cup, which featured the launch of the Esports World Cup Hub on Amazon.sa and Amazon.ae, the expanded agreement will unlock new fan experiences across Twitch, Prime Video, Alexa, and Wondery, and introduce custom branded activations that inspire, connect and engage fans around the world with the action in Riyadh.
As part of the collaboration, EWCF and Amazon Ads will work together to extend the reach of the Esports World Cup across key locales, including the United States, Europe, Brazil, Mexico, the Middle East and North Africa, Turkey, India, and Canada. EWC content will be delivered to fans through live broadcasts on Twitch, an original docuseries on Prime Video, real-time voice integrations on Alexa, and immersive music-driven storytelling via Wondery. These initiatives aim to transform the way fans engage with esports as mainstream entertainment for a digital generation, from competition and storytelling to shopping and social interaction.
In addition to new audience experiences, the collaboration will offer new opportunities for brands to connect with the next-generation global esports audience through Amazon’s suite of advertising solutions. From exclusive content and custom executions to programmatic media and retail integration, creating a powerful storytelling environment that benefits players, Clubs, fans, and partners of the EWC.
“Esports is redefining how a new generation consumes entertainment – always on, always accessible, and deeply social,” said Mike McCabe, Chief Operating Officer, at the Esports World Cup Foundation. “With Amazon, we are bringing esports into everyday digital lives for millions of people around the world — whether you’re catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates – creating an immersive, multimedia experience that’s shaping its place in global culture.”
Rayan Karaky, Managing Director, EMEA & Southeast Asia at Amazon Ads, said,“ We are excited to continue our collaboration with EWCF to shape how Esports is experienced globally. Our collaboration will power immersive fan experiences across multiple touchpoints and create exceptional value for brands. Through our global services – Twitch, Prime Video, Alexa and Wondery – we will take world-class esports content from Saudi Arabia to the world. This initiative supports the Kingdom’s position as a world-leading esports hub, and the Vision 2030 ambition to be a leader in digital entertainment and technology.”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup Festival will unite gaming and esports communities for a global celebration of gaming and esports culture. With esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game.
The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
