CHERRY XTRFY INTRODUCES MAGNETIC SWITCH KEYBOARDS WITH TMR TECHNOLOGY

In time for CES 2026, CHERRY’s gaming peripherals brand CHERRY XTRFY announces its first keyboards with magnetic switches. Unlike manufacturers relying on Hall effect sensing, CHERRY uses tunnel magnetoresistance (TMR) technology, delivering greater precision and significantly lower power consumption. For gamers, that means going wireless without sacrificing the performance or customisability of a magnetic keyboard.

“The demand for magnetic switch keyboards keeps growing, but with TMR, we’re taking it further. The MX 8.2 Pro TMR delivers ultra-fast wireless performance and everything users expect from a magnetic keyboard, but with higher precision and more flexibility. With hot-swap support for both magnetic and mechanical switches, the typing experience can be customized in more ways than ever. And this is just the beginning. We’re expanding the TMR lineup with the K5 Pro TMR keyboard this spring”, says Joakim Jansson, Director of Product Management at CHERRY.

CHERRY XTRFY MX 8.2 Pro TMR Wireless. More than magnetic.

The MX 8.2 Pro TMR Wireless is a sturdy tenkeyless keyboard with an aluminium top frame and PBT keycaps. Inside, CHERRY MK Crystal Magnetic switches are powered by advanced TMR sensing, registering input with 0.01 mm precision. All with a smooth, linear typing feel.

Thanks to TMR’s efficiency, the keyboard runs wirelessly with an 8000 Hz polling rate. Reporting up to eight times every millisecond, it enables your computer to react faster to every keystroke.

With CHERRY MagCrate software, every keystroke is customisable, from actuation points to assigning multiple actions to a single key based on press depth or duration. It gives gamers the control and features needed to improve their play.

The keyboard also features dual hot-swap support, allowing you to switch between magnetic and mechanical switches across most keys. Built in a compact TKL layout, the MX 8.2 Pro TMR Wireless is designed for competitive gaming and everyday performance alike.

CHERRY XTRFY K5 Pro TMR. Magnetic precision in a compact format.

The K5 Pro TMR builds on the popular K5 keyboard – known for its high level of customisation – with a new magnetic switch setup. This corded model features CHERRY MK Crystal Magnetic switches with TMR sensing, offering improved precision and expanded customisability through CHERRY MagCrate software. With a compact 65% layout, it caters to gamers who prefer a smaller footprint.

In addition to the switch upgrade, the K5 Pro TMR raises the polling rate from 1000 Hz to 8000 Hz. The result is a performance-focused addition to the TMR series, complementing it with a new size and price point.

Availability and pricing.

The MX 8.2 Pro TMR Wireless will be launched on January 29th, with an RRP of £199,99.

The K5 Pro TMR Compact is scheduled to launch this spring, with pricing to be announced closer to the release date.

Further information on CHERRY XTRFY products can be found at cherry.de/en-gb and cherryxtrfy.com

Quest Software Opens New Centre for Advanced AI Architecture in Ireland

Quest Software, a global leader in data management, cybersecurity, and platform modernization, today announced the opening of its new Centre for Advanced AI Architecture. The opening is supported by the Irish Government through IDA Ireland. To learn more, visit quest.com.

AI adoption is increasing across every sector, and organizations need stronger foundations in data, security, and modern platforms. The new centre will play a central role in meeting these needs through applied research and development, and engineering work, to deliver market-leading and first-of-a-kind innovations that will help drive customer success and Quest growth.

The centre expands Quest’s global AI initiative and strengthens the company’s focus on helping customers succeed in the AI era. This includes a $350 million capital infusion announced earlier this year along with new executive leadership to support Quest’s growth. The planned investment in the Cork Centre for Advanced AI Architecture is a key part of that initiative and supports the company’s strategy across three key areas: trusted AI-ready data, AI-powered cybersecurity, and platform modernization to scale with AI demands. The centre will serve as a hub for applied research and development. Teams in Cork will work across AI engineering, data science, cybersecurity, and software development to advance these priorities and strengthen Quest’s market-leading products in these areas.

Michael McGrath, European Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection said: I am very pleased to join the team at Quest Software here in Cork to celebrate this significant investment in skills, talent, and jobs. The European Commission recognises the urgent need to expand Europe’s pool of AI expertise. That is why, a few months ago, we launched the AI Continent Action Plan — to train and attract more AI researchers and professionals, and to strengthen AI skills and literacy across our workforce.

The announcement aligns perfectly with that ambition. It strengthens Europe’s innovation capacity and is a strong endorsement of Cork and the wider Southwest region. It demonstrates the role Cork plays as a dynamic contributor to Europe’s digital future, and its importance for companies like Quest as they scale their European presence.”

Tim Page, CEO at Quest Software said: “This investment strengthens our growth and supports the work we are doing to advance our products for the AI era and help us deliver AI that customers can trust. By investing in technology and talent, and partnering with local universities and research institutions, we can help develop the next generation of AI and cybersecurity professionals.”

Peter Burke, TD, Minister for Enterprise Tourism and Employment said: “Quest Software’s decision to expand in Cork is a fantastic endorsement of Ireland’s reputation as a hub for innovation and talent. This investment will create high quality jobs and strengthen our technology ecosystem. The Government is committed to fostering an environment where companies like Quest can thrive, and to supporting long-term regional growth. The announcement is a clear signal of confidence in our workforce and enterprise strategy. I wish Quest Software every success in the future with the new Centre for Advanced AI Architecture.”

Dónal Travers, Executive Director, IDA Ireland said: “The opening by Quest Software of its Centre for Advanced AI Architecture, which is being announced, signifies the company’s vote of confidence in Ireland’s AI innovation environment. This project positions Quest at the forefront of Enterprise AI transformation, delivering technically differentiated solutions that offer global impact. I wish to congratulate the Quest team and assure them of IDA Ireland’s continued support and partnership.”

Quest’s investment and the creation of new roles will contribute to an economic impact in Cork and across Ireland. According to IDA Ireland, every 10 jobs created in IDA client companies support an additional eight jobs in the wider economy.

As part of its expansion plans with the new Centre for Advanced AI Architecture, Quest plans to collaborate with Irish universities to develop courses, training programs, and skills development opportunities focused on AI and cybersecurity for people interested in technology careers.

Ireland has become a leading location for AI research and skills. The country produces nearly 1,500 AI-related Masters graduates each year and has nearly doubled its PhD output in AI fields since 2019. Ireland was also the first country to develop an industry-driven nationwide Postgraduate Master of Science in Artificial Intelligence. This depth of talent and the active research environment were important factors in selecting Cork for the new centre.

Healthtech company, Dedalus to create 100 jobs in Ireland

Dedalus, Europe’s leading healthcare software provider, has announced it will create 100 new high-value jobs in Ireland over the next four years as part of a €10 million expansion of its Irish operations. The investment, supported by IDA Ireland, was announced by Taoiseach Micheál Martin TD.

The expansion will bring Dedalus’s total Irish workforce to 150 people, scaling its presence across software engineering, product management, clinical informatics, data and analytics, cybersecurity, and implementation services. It will further embed Ireland at the centre of Dedalus’s efforts to deliver digital health solutions to providers across the country and Europe.

The company currently partners with the HSE and a range of hospitals across the country (see below). In 2021, Dedalus acquired the online healthcare appointment platform Swiftqueue which manages over four million appointments annually across Ireland’s healthcare system.

Taoiseach, Micheál Martin TD said:
“Dedalus’s expansion in Ireland is a welcome boost to our digital health ambitions. These 100 new jobs will support the delivery of better, more connected healthcare services while reinforcing Ireland as a key player in the European health technology ecosystem.”

Minister for Enterprise, Tourism and Employment, Peter Burke TD said:
“Dedalus’s decision to expand its operations in Ireland and create 100 high-quality jobs is very welcome news. It is a strong endorsement of our talent base and our reputation as a hub for innovation in health technology. This investment will strengthen Ireland’s digital health capabilities and contribute to better healthcare outcomes for patients across the country. I thank Dedalus for their continued investment and wish the team every success as it grows and continues to deliver innovative solutions.”

Cathy McCartan, Executive Director, Dedalus Healthcare Ireland, said:
“Ireland is central to our mission to help healthcare systems deliver safer, more connected care. This investment allows us to expand our Irish team and capabilities—supporting hospitals and community services with interoperable electronic health records, diagnostics and imaging platforms, clinical decision support, and integration services. By helping unlock the full value of Ireland’s healthcare data, we can improve outcomes for patients, strengthen system-wide decision-making, and deliver real value to the country. We’re excited to grow here and to export Irish-led innovation across our wider European network.”

Michael Lohan, Chief Executive, IDA Ireland, said:
“Dedalus’s decision to expand in Ireland underscores IDA Ireland’s track record and reputation as a leading location for digital health and enterprise software. These highly skilled roles will contribute to innovation in patient care and strengthen Ireland’s position within a dynamic European health-tech sector. IDA Ireland is pleased to support this investment and looks forward to Dedalus’s continued success.”

The announcement comes as Dedalus continues to support some of the most significant digital health initiatives ever undertaken in Ireland. This year alone, the company has collaborated with healthcare partners on a range of major national initiatives, including:

  • Beaumont Hospital: go-live of new clinical applications with 3,000 hospital staff trained and using the system.
  • St James’s Hospital: modernisation of laboratory information management systems, processing over 12 million tests annually.
  • National Medicinal Product Catalogue: a central reference source for medicines and medical devices, promoting safer, more consistent prescribing, strengthening monitoring and planning, and enabling more joined-up care for patients.
  • National Terminology Service: the country’s first such service, now live, transforming how medical data is classified and harnessed across the health system.
  • National Data Dictionary: ensuring all healthcare professionals use the same definitions and language across care delivery.
  • Regional Contracts: supporting regionalised care with the deployment of digital systems across the Mid-West and West/North-West regions.

Dedalus is Europe’s only large-scale provider of electronic health records (EHRs), with applications used in the care of one in three European citizens. The company’s strong European roots offer Irish patients and policymakers the added assurance that data remains within Europe, fully compliant with EU data protection laws.

The company is actively shaping European digital health policy through its leadership in initiatives such as the European Health Data Space (EHDS) and the European Electronic Health Record Exchange. Its AI tools are developed using European health data and are fully aligned with the EU AI Act, ensuring ethical, secure, and localised innovation.

Dedalus is also the only large-scale EHR vendor that is an active member of OpenEHR International, the global community and standards organisation that develops and maintains specifications for the design, exchange, and storage of health records.

Dell and Microsoft roll out integrated file storage for AI-era workloads

Businesses in Ireland can now leverage Dell PowerScale for Microsoft Azure, a scalable, high-performance enterprise-class file storage solution, integrated with Azure to support modern AI workloads.

Co-developed with Microsoft as an Azure Native Integration, Dell PowerScale provides a fully managed cloud-native deployment of PowerScale software on Azure infrastructure. The solution aims to accelerate AI initiatives, manage media production, and ensure business continuity, empowering organizations to achieve their next breakthrough.

“In today’s fast-paced digital landscape, enterprises need more than just storage, they need a platform that drives innovation, scales effortlessly, and adapts to their most demanding workloads. Dell PowerScale for Microsoft Azure is purpose-built to meet these needs,” said David Noy, Vice President of Product Management at Dell Technologies. “Co-developed with Microsoft, this enterprise-class file storage solution delivers high performance, robust security, and seamless integration, empowering organisations to achieve their next breakthrough. From accelerating AI and managing media production to ensuring business continuity, PowerScale for Azure is the foundation for success in the data-driven era.”

Built on a proven foundation, Dell PowerScale for Microsoft Azure is an Azure Native integration co-developed with Microsoft and built on a legacy of storage leadership. This is enterprise-class file storage, purpose-built for today’s most demanding workloads and managed by the experts at Dell. With NVRAM-enabled custom compute SKUs engineered exclusively for Dell, PowerScale for Azure delivers blazing-fast performance up to four times greater than the closest competitor.

The solution has been designed to offer ultra-low latency and optimized to handle even the most data-intensive applications with ease. PowerScale for Azure allows organisations to scale out rapidly and efficiently, supporting up to 8.4PB of storage in a single namespace. It also supports NFS, SMB, and S3 protocols running simultaneously, so teams can support a broad range of applications and avoid the limits of single-purpose solutions or vendor lock-in.

The familiar, unified PowerScale interface ensures operational simplicity and a consistent user experience whether data is on-premises or in Azure. Fully managed by Dell experts, PowerScale handles deployment, upgrades, monitoring, and support, delivering robust, proactive management every step of the way. With zero-trust architecture, always-on encryption, continuous backup, and built-in ransomware recovery, organisations can face threats with a hardened defence posture.

PowerScale supports production workloads across every industry vertical. Media & Entertainment companies can handle massive video files, real-time editing, and tight production timelines with high-speed hybrid data environments. Production teams can scale up for big releases, scale down when projects close, and focus on creativity, while robust security protects critical media assets. Electronic design automation produces massive datasets and demands fast, collaborative workflows.

PowerScale accelerates simulation, modelling, and design workflows, enabling global design teams to work together, handle simulation spikes, and move products to market faster. Life Sciences organisations can analyse large datasets, run simulations, and drive discoveries with high-performance access and secure, compliant storage. PowerScale allows scaling as clinical projects advance without service disruption.

Downtime and data loss aren’t options. PowerScale for Azure streamlines disaster recovery by enabling asynchronous replication into Azure with SyncIQ, extending data protection across environments to ensure compliance and rapid recovery in the event of disaster.

TP-Link Omada launches updated software suite, revolutionising network planning, management and deployment

Omada, TP-Link Systems Inc.’s exclusive business solution brand, announces an elevated suite, including powerful upgrades to Omada Network 6.0, Omada App 5.0, Wi-Fi Navi App V1.5 and an all-new Omada Design Hub. These upgrades deliver a smarter, more integrated experience for MSPs, System Integrators, Installers, and everyday users. With end-to-end tools for planning, deployment, and management, Omada empowers businesses to build high performance networks with greater speed, precision, and reliability.

 Omada Network 6.0: New Intuitive Experience for Faster Troubleshooting and Precision Operations and Maintenance

At the heart of this release is Omada Network 6.0, a major upgrade designed to simplify and supercharge network operations. Built for professionals who are managing complex deployments, it delivers a new interface and enhanced interactions that make troubleshooting faster, monitoring more precise, and configuration more intuitive.

The redesigned dashboard features a five-tab layout, including Overview, Topology, Wi-Fi, Client, and Traffic, delivering richer visual insights. The newly designed interface and menus make the configuration and management experience smoother. New visualisations, like AP density maps and heatmaps helps IT teams understand user behaviour and deployment performance, at a glance.

A standout addition is the multi-level health scoring system, available in the cloud-based controller. It automatically evaluates the status of devices, clients, WLANs, and sites, enabling simplified monitoring and early detection of issues across multiple layers.

Smart Topology has also been upgraded with real-time VLAN visibility and disconnected device tracking. Customisable filters make it easier to locate faults and streamline troubleshooting. Enhanced client recognition now identifies device type, brand, and models automatically, while the new device and client page visualises activity timelines and event history for full lifecycle management.

Configuration is faster than ever with a simple three step VLAN setup and centralised bulk port management across switches. These improvements eliminate guesswork and reduce configuration time from hours to minutes, especially in large-scale deployments.

Omada Design Hub: A Free, Easy, and Intelligent Online Network Planning Tool

Integrated with Omada’s comprehensive solution, the Omada Design Hub is a free, cloud-based network planner, offering AI-powered precision at every stage of deployment. Whether you’re designing for offices, homes, hotels, or schools, Omada Design Hub helps you simulate, visualise, and deliver tailored solutions with confidence.

Users can upload floor plans, auto-detect walls, and instantly generate Wi-Fi heatmaps. The platform supports auto AP placement and cabling, including cross-floor connections, and one-click proposal exports with topology maps, device lists, and simulation results. It supports users to personalise reports for clients, speeding up communication and delivery.

Tools like bulk adjustments, editable equipment lists with pricing, and real-time topology updates make planning faster and more accurate. Adaptive spatial models and signal strength calculations ensure reliable coverage and installation-ready designs.

Omada App 5.0 and Wi-Fi Navi App 1.5: Mobile Tools for Network Management and Validation

The Omada App 5.0 complements Network 6.0 with a refreshed interface and smoother interactions, enabling remote monitoring and configuration with ease.

Meanwhile, the Omada Wi-Fi Navi App V1.5, a free networking troubleshooting tools, expands its toolkit for installers and administrators. New features include Wi-Fi Integrated Test, Walking Test, IP/Port Scanners, Public IP Lookup, and Bandwidth/PoE calculators. With iPerf2 support and improved scanning, it’s now easier than ever to validate deployments and resolve issues on-site.

From network planning to management, these upgrades mark a significant evolution in the Omada ecosystem, empowering users to plan smarter, deploy faster, and manage networks with greater precision and confidence.

What to Choose Between PC and Console in Gaming

The debate between PC and console gaming has fueled countless online discussions, especially as technology continues to evolve. With new consoles like the PlayStation 5 Pro and Xbox Series X pushing performance boundaries—and gaming PCs offering unmatched customization—many players are asking: Which is truly better for gaming in 2025?

Choosing between a PC or a console depends on your budget, playstyle, performance expectations, and gaming goals. This article breaks down every major factor to help you make the right decision. Meanwhile, explore the connection with Tongits go real money and GameZone today, with GZone.

1. Performance and Graphics

When it comes to pure power, gaming PCs still take the lead. A well-built PC can deliver ultra-high frame rates, ray tracing, and crisp 4K resolution. You can also upgrade components like your GPU, CPU, or RAM whenever necessary, keeping your system future-proof and adaptable.

Modern gaming PCs with NVIDIA RTX 40-series or AMD RX 7000-series cards can outperform most consoles, providing smoother gameplay and higher graphical detail.

Consoles, however, are no longer far behind. The PlayStation 5 and Xbox Series X deliver excellent visuals and stable frame rates straight out of the box. Developers optimize their games specifically for these systems, allowing them to perform beyond what their specs might suggest.

Verdict: Choose a PC if you value maximum performance and customization. Choose a console if you want optimized, consistent visuals without worrying about upgrades.

2. Cost and Value

Your budget often decides your platform. Consoles are far more affordable upfront. A new PlayStation or Xbox typically costs between ₱25,000 and ₱35,000 in the Philippines and is ready to use immediately.

PCs, on the other hand, have a wide range of prices. Entry-level builds start around ₱40,000, while high-end rigs can exceed ₱150,000. The investment is higher, but a PC offers greater flexibility—you can use it for work, school, streaming, and creative projects in addition to gaming.

Over time, PC gaming can actually be cheaper. Platforms like Steam, Epic Games, and PC Game Pass regularly offer discounts, free titles, and bundles. Console games, meanwhile, tend to maintain their prices longer, though subscription services like PlayStation Plus or Xbox Game Pass help offset that.

Verdict: Consoles are more affordable at first, but PCs provide better long-term value and utility.

3. Game Library and Exclusives

Both platforms have impressive libraries, but they appeal to different types of gamers.

Consoles—particularly PlayStation—are known for exclusives such as The Last of Us, God of War, and Spider-Man 2. These titles define their systems and are often the reason players stay loyal to a brand. Xbox, meanwhile, leverages Game Pass, offering hundreds of downloadable games for one monthly fee.

PC gamers enjoy the largest and most diverse library in the industry. From AAA blockbusters to indie gems, nearly every major game is available. Many older or niche titles can also be played through emulators. Furthermore, several PlayStation exclusives are now being ported to PC, closing the gap between the two.

Verdict: Choose a console if you love exclusives and simple access. Choose a PC if you prefer a massive selection and the freedom to explore indie or modded games.

4. Controls and Customization

Consoles are built for simplicity. Plug in the controller, sit back, and start playing. The control layouts are intuitive and standardized across most titles, making them easy for everyone to use.

PCs, however, give you far more options. You can play using a keyboard and mouse, a console controller, or specialized gear like flight sticks or racing wheels. You can also fine-tune every detail—from key bindings to graphics settings—to perfectly suit your playstyle.

Verdict: Consoles offer easy comfort and accessibility, while PCs deliver deeper control and competitive precision.

5. Online Experience and Ecosystem

Both platforms offer strong online systems, but their approaches differ.

Consoles use integrated services such as PlayStation Plus and Xbox Game Pass Ultimate for multiplayer access, cloud saves, and monthly free games. The experience is smooth and well-maintained but requires a subscription.

PC gaming, on the other hand, offers free online play in most cases. Steam, Epic Games Store, and other platforms provide multiplayer access without added cost, plus community hubs, mod support, and early-access programs.

Verdict: Consoles provide a unified and polished online ecosystem, while PCs offer free and flexible online play.

6. Portability and Convenience

Consoles are designed for instant fun. You can turn them on and start playing within seconds, no driver updates or software tweaks needed. They’re ideal for living-room gaming or quick sessions after work.

PCs can take longer to set up, and desktop systems aren’t very portable. However, modern gaming laptops have made great strides in balancing performance and mobility, giving you the freedom to play anywhere.

Verdict: Choose a console for convenience and quick access. Choose a PC if portability and versatility matter more.

7. Community and Modding

One of the greatest advantages of PC gaming is modding. Players can modify games to change graphics, add new features, or even create entirely new experiences. Communities around games like Skyrim, The Sims 4, and GTA V thrive because of this creative freedom.

Consoles limit user-created content to maintain security and consistency, although some games like Minecraft and Skyrim support curated mod packs.

Verdict: PC gaming wins for creativity and community engagement. Consoles offer a controlled but stable experience.

8. Making the Final Choice

The best platform for you depends on your gaming style and priorities.

If you are a casual gamer who values simplicity, reliability, and exclusive titles, a console is the better fit. It offers an enjoyable plug-and-play experience with minimal setup or technical worries.

If you are a competitive gamer, streamer, or creative user, a PC is the superior choice. It gives you unmatched control, power, and freedom to modify both hardware and software.

Budget-conscious players may prefer consoles for their affordability, but if you want a system that doubles as a productivity tool and entertainment hub, investing in a PC pays off in the long run.

Ultimately, neither platform is objectively better—they just serve different purposes. PCs offer the ultimate freedom, while consoles provide the ultimate convenience.

Maptive vs ArcGIS: Which is the Most Powerful Mapping Software?

Business mapping software has become essential for organizations that need to visualize data and make location-based decisions. After examining market data and user experiences from 2024 and 2025, Maptive emerges as the winner for businesses seeking powerful mapping solutions. The platform combines enterprise-grade capabilities with immediate accessibility, solving problems that have long plagued the mapping software industry.

The Price Structure Reveals Two Different Philosophies

Maptive charges $1,250 per user annually for its Individual plan and $2,500 per year for its Team plan. These prices remain consistent regardless of which features customers need. Organizations know exactly what they’ll pay from day one, and budgeting becomes straightforward. ArcGIS operates differently, with nine pricing editions ranging from $100 to $3,800. This modular approach often leads to unexpected costs when teams discover they need additional modules and extensions to accomplish basic tasks that come standard with Maptive.

The financial implications extend beyond initial purchases. Companies using ArcGIS frequently report that what initially appeared affordable quickly escalates as they require more functionality. Each additional module represents another line item in the budget, another approval process, and another potential delay in getting teams the tools they need.

Speed to Productivity Separates Leaders from Laggards

Most teams using Maptive start creating maps within 30 minutes. Users build functional dashboards on their first day because the software runs entirely in browsers without requiring installation. This contrasts sharply with ArcGIS, where new users typically need several weeks to become proficient, particularly when working with advanced analytics, scripts, or plugins.

The productivity gap widens when considering organizational impact. While Maptive users generate insights and make data-driven decisions within hours of account activation, ArcGIS users continue studying training materials and wrestling with complex installations weeks later. Sales teams lose opportunities, logistics managers delay route optimizations, and executives wait for reports that could have been generated immediately with more accessible software.

Performance Benchmarks Show Measurable Advantages

Maptive allows unlimited data uploads without lag, handling over 20,000 data points per map in real-time. This performance measures three to five times faster than ArcGIS and Mapline when loading complex layers or large CSV files. Sales teams update territory maps during client calls, logistics managers adjust delivery routes as conditions change, and executives explore data without system delays.

ArcGIS occasionally slows down or crashes with large datasets, especially on non-enterprise hardware. Users report that ArcGIS needs considerable memory and storage space to function properly. Organizations without modern computers encounter uncomfortable performance issues that interrupt workflow and delay decision-making. These technical limitations force companies to invest in hardware upgrades or accept reduced productivity.

Feature Accessibility Changes How Organizations Work

Maptive users generate heat maps with one click on all subscription plans. ArcGIS requires setup and often needs scripting for heat map creation. Territory management shows similar disparities. Maptive provides both automatic and manual territory creation tools as standard features. ArcGIS requires manual setup or additional plugins for territory management, adding complexity and cost to what should be straightforward tasks.

The 2024 launch of Maptive IQ added enhanced drive-time polygons that calculate more accurate travel times. The platform includes demographic insight tools supporting predictive business analytics and territory scoring. CRM integrations rolled out in Q3 2025 connect seamlessly with Salesforce, Hubspot, and other business systems. Territory management improvements allow real-time updates, drag-and-drop resizing, merged data analytics, and color-coding by performance.

Real Users Describe Transformative Results

One Maptive user reported taking thousands of cells of data and compiling them into maps showing electric vehicle distributions by zip code and Tesla Supercharging Stations. Heat maps created density visualizations that made the research project more manageable to read from an outsider’s perspective. The data presentation enabled everyone to understand complex patterns without specialized training.

Another customer emphasized accessibility: “Maptive doesn’t require coding knowledge or any dev work.” This democratization of mapping capabilities enables entire organizations to leverage location intelligence without specialized training. Marketing teams analyze customer demographics, sales representatives optimize territories, and executives visualize market opportunities using the same intuitive interface.

Support Quality Determines Long-Term Success

Maptive takes customer support seriously and maintains high levels of customer satisfaction across the industry. The company offers live phone, email, and chat support to paying and free users alike. Multiple reviews highlight experiences where support staff exceeded expectations. One customer described how a representative reopened a closed chat session to provide additional workarounds that solved their specific challenge.

This white-glove service standard applies across all pricing tiers. Small businesses receive the same exceptional support as enterprise clients. The support team understands that mapping problems often require immediate solutions, and they respond accordingly. This contrasts with many enterprise software providers that segment support quality based on account value.

Financial Growth Validates Market Position

Maptive’s revenue reached $2.6M in 2024, up from $597.9K in 2023. The company previously reported $287.8K in 2022 and $239.8K in 2021. Since launching in 2010, Maptive has shown consistent revenue growth without external funding. This organic expansion demonstrates genuine market demand rather than artificial inflation through venture capital.

The growth trajectory aligns with market trends. Cloud solutions account for 72.60% of 2024 revenue and grow at 19.10% CAGR. Organizations favor platforms that deploy quickly and update automatically. Maptive’s browser-based architecture matches these preferences perfectly, while ArcGIS continues relying heavily on desktop installations requiring IT resources.

Common ArcGIS Frustrations Drive Users to Alternatives

ESRI ArcGIS’s downside lies in its steep learning curve, which demands large time investments. The cost poses additional problems, especially compared to lower-cost alternatives solving common mapping problems with web-based maps. Smaller organizations find ArcGIS prohibitively expensive, particularly individuals, small businesses, and organizations with limited budgets.

Users report that ArcGIS pricing lacks transparency. They dislike separate fees for each tool and extension. The software’s technical requirements create additional barriers. Organizations must maintain modern computers with substantial memory and storage to avoid performance problems. These combined frustrations push businesses toward more accessible alternatives.

Enterprise Adoption Confirms Professional Readiness

Fortune 500 companies use Maptive daily for sales planning, territory setup, asset management, healthcare data display, and other data-heavy tasks. These sophisticated organizations choose Maptive over more complex alternatives because it handles enterprise-scale problems while maintaining ease of use.

Sales teams particularly value Maptive’s built-in route optimization, ability to add and share customer insights and leads, and robust filtration tools. The “average sale” filter enables teams to target high-value leads efficiently. These capabilities directly impact revenue generation, making them essential for competitive businesses.

Integration Capabilities Extend Platform Value

Maptive supports CSV, Excel, and Google Sheets formats, ensuring organizations leverage existing data without complex migrations. The platform handles up to 100,000 locations per map, allowing businesses to scale without switching platforms. This capacity eliminates disruption and retraining costs associated with platform migrations.

Real estate agents map properties, visualize market data, and analyze neighborhood demographics. Healthcare providers analyze patient data, visualize healthcare resources, and track healthcare trends across territories. Sales and marketing teams identify potential target markets, analyze customer demographics, and optimize sales territories. This versatility means organizations deploy Maptive across multiple departments without specialized training for each use case.

Technology Architecture Matters for Future Success

Maptive operates as cloud-based and web-based software. Users access the platform from any device including desktops, tablets, and mobile devices. No downloads complicate deployment. Teams always have the latest features without managing software updates or compatibility issues.

This architecture ensures consistent experiences across devices and locations. Remote teams collaborate on the same maps simultaneously. Field representatives update data from client sites. Executives review dashboards from any location. ArcGIS’s desktop-centric approach creates friction for business users who need quick answers rather than cartographic perfection.

Customer Success Stories Provide Concrete Evidence

One user evaluated several tools before selecting Maptive and confirmed making the right choice. Their clients appreciate visualizing data when constructing sales territories. They find the product user-friendly and robust. Another customer reported that Maptive made organizing company territories easy. The program removed guesswork, making time more effective and efficient.

These testimonials represent patterns across industries. Users consistently praise Maptive’s ability to transform raw data into actionable insights quickly. They value the platform’s intuitive interface that requires minimal training. Most importantly, they report measurable business improvements after implementing Maptive.

The Verdict Based on Evidence

The data from 2024 and 2025 demonstrates that Maptive delivers superior value for organizations needing strong mapping tools without lengthy onboarding. The platform combines a low barrier to entry with a full feature set and white-glove service at all price levels. This combination creates compelling advantages that ArcGIS cannot match for most business users.

Maptive has revolutionized how businesses leverage location intelligence through transparent pricing, immediate productivity, superior performance, comprehensive features, and exceptional support. Fortune 500 adoption and enthusiastic user testimonials confirm what performance metrics show. For businesses that need results rather than complexity, Maptive represents the evolution of mapping software in 2025 and beyond.

DIY cameras vs professional CCTV installation: The most common mistakes people only notice after a break-in.

In an era where home security is more accessible than ever before, many homeowners are turning to DIY camera systems as an affordable and quick way to protect their property. With online tutorials and affordable kits readily available, it can be tempting to forgo professional installation and handle the setup yourself. However, the harsh reality often only sets in after a security breach, when footage reveals critical flaws that could have been avoided. This article explores the most common pitfalls of DIY cameras compared to professional CCTV installation and offers advice to help consumers make informed decisions. We’ll delve into issues such as improper camera angles, night-time glare from headlights, lack of backup power and incessant false motion alerts — mistakes that leave many regretting their choices after an incident occurs.

The appeal of DIY cameras lies in their simplicity and affordability. Brands such as Ring, Nest and Arlo offer straightforward installation, wireless options, app integration and cloud storage. For under £150, you can have a basic setup to monitor your front door or backyard. However, as security experts often point out, these systems are designed for convenience rather than comprehensive protection. Professional CCTV installation, on the other hand, involves certified technicians assessing your property’s unique vulnerabilities and providing tailored planning. This approach ensures coverage that DIY kits rarely achieve, transforming a reactive gadget into a proactive defence.

Common mistakes in DIY camera setups

Wrong camera angle: Missing crucial details.

One of the most common mistakes when setting up DIY cameras is choosing the wrong angle, which often results in footage that cannot identify faces or details. Homeowners typically mount cameras too high or too low, pointing them towards the ground or sky instead of towards key entry points. For example, a downward-facing camera might capture a burglar’s feet but miss their face entirely. This issue stems from a lack of understanding of field of view (FOV) and focal lengths. DIY kits often have fixed lenses that cannot be adjusted for different distances, resulting in distorted or incomplete images.

Consider the following real-world scenario: a family installs a DIY camera above their garage door, assuming that it provides adequate coverage of the driveway. During a break-in, however, the intruder approaches from the side and the camera only records a shadowy figure, making it impossible to identify them. When the police arrive, the footage is useless for identification purposes. Professional CCTV installation can address this issue by using adjustable mounts and lenses optimised for specific angles. Technicians calculate the optimal height — usually 8–10 feet — to capture faces while deterring tampering. They also use wide-angle or varifocal lenses to cover blind spots and ensure that every frame is of an evidential standard.

Headlight glare at night: Blinding the Lens

In addition to angles, lighting is crucial for effective camera use, and headlight glare at night is a common issue for DIY setups. Many budget cameras lack infrared (IR) cut filters or adequate low-light sensors, which can cause overexposure when car headlights or streetlights hit the lens. This results in footage that is washed out, with details lost in a sea of white light. Users often only discover this flaw after reviewing post-break-in videos and realising that the glare rendered the system ineffective during the hours when intrusions are most likely to occur.

For example, imagine parking your car in the driveway at night. The headlights will beam directly into the camera, creating a blinding effect. Intruders could exploit this by timing their approach to coincide with vehicle traffic. Professional CCTV installation mitigates this glare by placing the cameras away from direct light sources and using anti-glare coatings or hooded enclosures. Furthermore, professionals integrate cameras with smart lighting systems that only activate when needed, thereby reducing reflective interference. A proper CCTV installation takes into account lighting, mounting height, reflective surfaces and storage — things that cheap DIY kits never explain.

No backup power: system failure during outages

Another critical oversight in DIY systems is the lack of a backup power supply, which leaves the setup vulnerable if the mains are cut. Most wireless cameras rely on household electricity or quickly draining batteries, particularly in cold weather. Burglars are aware of this weakness and often target power lines or breakers first, disabling the entire system in seconds. It is only after an incident that homeowners notice this fatal flaw, when they find their cameras offline during the crucial moments.

For example, a suburban homeowner might equip their home with battery-powered DIY cameras, assuming they are foolproof. However, if a thief cuts the power, the cameras, which do not have uninterruptible power supplies (UPS), shut down immediately. There are no alerts or recordings — just silence. In contrast, professional CCTV installations include redundant power sources such as solar backups, generators or hardwired batteries, which keep the system running for hours or even days. This ensures continuous operation, even during outages, providing a level of peace of mind that DIY options simply cannot match.

False motion alerts: Alert fatigue caused by spiders and rain.

Perhaps the most frustrating mistake is false motion alerts, with systems triggering 200 times a night due to spiders, rain, or wind. DIY cameras use basic passive infrared (PIR) sensors that detect any heat or movement, resulting in constant notifications from non-threats such as animals, insects, or weather changes. This ‘alert fatigue’ causes users to ignore genuine warnings, thus defeating the object of the system.

Imagine this: you’re repeatedly woken by your phone buzzing over a spider’s web fluttering in the breeze or raindrops on the lens. Over time, you tune out the alerts and fail to notice a real intruder. Post-break-in reviews often reveal that the system did detect the event, but it was obscured by hundreds of false positives. Professional CCTV installation uses advanced analytics, such as AI-driven motion detection, to distinguish between humans, vehicles and animals. Technicians calibrate sensitivity levels and use weatherproof housings to minimise environmental triggers, resulting in reliable alerts without the noise.

Additional considerations

While these mistakes highlight the limitations of DIY, it’s worth noting that not all professional installations are equal. It is crucial to choose a reputable installer — look for certifications from bodies such as the National Security Inspectorate (NSI) or similar organisations in your region. They conduct site surveys to identify potential issues, such as overgrown foliage obstructing views or weak Wi-Fi signals causing dropouts. DIY users often overlook such issues, which can lead to intermittent connectivity that fails during emergencies.

Cost comparison: Initial savings vs. long-term value

Cost is one of the main factors in the debate between DIY and professional services. While initial outlays for DIY might be $100–500, hidden expenses such as cloud storage subscriptions ($3–10 per month) can add up. Professional CCTV installation, starting at $1,000–$5,000, includes warranties, maintenance and integration with alarms or smart home systems. In the long term, this investment pays off in terms of reliability and deterrence: studies show that professionally installed systems reduce the risk of burglary by up to 300% compared to unmonitored DIY systems.

Privacy concerns: Data security risks

Privacy concerns also differ. If not secured properly, DIY cameras, which are often cloud-based, risk data breaches. For example, hackers have exploited weak passwords on devices such as Wyze cameras, leading to unauthorised access. In contrast, professionals prioritise encrypted local storage and GDPR-compliant practices to safeguard your footage.

Maintenance: Ensuring Longevity

Maintenance is another area where DIY falls short. Issues such as dust, weather or software glitches can degrade performance, and without regular checks, problems can go unnoticed until it is too late. Professional services provide ongoing support to ensure that lenses are clean, firmware is up to date, and components are functioning correctly.

Tips for avoiding common pitfalls

To avoid these pitfalls, start by conducting a self-audit: map your property’s entry points, assess the lighting conditions and consider any potential vulnerabilities in your power supply. If you prefer a DIY approach, choose wired over wireless options for greater stability and invest in quality accessories such as surge protectors. However, for comprehensive coverage, it is advisable to consult experts.

In summary, while DIY cameras provide an entry-level security solution, common mistakes such as incorrect positioning, glare, lack of backups and false alerts often only become apparent after a break-in, leaving homeowners vulnerable. Professional CCTV installation provides a robust alternative by blending technology with expertise to ensure true protection. Remember, security isn’t just about having cameras; it’s about having ones that work when it matters most.

A proper CCTV installation takes into account lighting, mounting height, reflective surfaces and storage — things that cheap DIY kits never explain. This highlights the importance of expertise over expediency.

Advanced features and real-world insights

Moving on to advanced features, professional systems often include 4K resolution, PTZ (pan-tilt-zoom) capabilities and integration with access control systems, which DIY solutions rarely support effectively. This scalability is crucial for businesses, but it also enhances deterrence for homes.

There are plenty of user testimonials: one Reddit user shared how their DIY setup failed due to glare, while a professionally installed system on a neighbour’s property captured clear evidence that led to an arrest. Forums such as HomeSecurityAdvice emphasise the importance of planning over plug-and-play solutions.

Environmental factors: Adapting to conditions

Environmental factors can exacerbate DIY issues. In rainy climates, for example, water ingress can cause short circuits, but professionals use IP67-rated enclosures. In urban areas, interference from neighbouring Wi-Fi networks can disrupt signals, whereas professional wired setups remain immune.

Legal implications: Evidentiary quality

Legally speaking, blurry DIY footage may not be admissible in court due to the lack of timestamps and chain-of-custody verification that professionals provide.

Budgeting and future-proofing.

Budget wisely and allocate funds for future-proofing. DIY might save money initially, but could end up costing more in replacements after failures.

Ultimately, it comes down to your risk tolerance. If you’re tech-savvy and monitoring low-risk areas, a DIY solution is sufficient. However, for high-stakes security, professional CCTV installation is essential.

A proper CCTV installation takes into account lighting, mounting height, reflective surfaces and storage — things that cheap DIY kits never explain. This highlights the educational gap in consumer products.

In conclusion, familiarise yourself with these common mistakes to avoid any regrets after a break-in. Whether you’re upgrading DIY or going pro, making informed choices will fortify your home.

emporia SMART.7 Lite Review

The emporia SMART.7 Lite is not aiming to compete with high-end flagship devices; instead, it carves out a niche as a safe, durable, and highly accessible Android smartphone. Designed primarily for users who value ease of use, physical security, and longevity, the SMART.7 Lite combines essential modern features with a refreshingly simple interface.

The most distinguishing physical feature of the SMART.7 Lite is its compact, pocket-friendly 5.45-inch display. In an era of ever-larger phones, this smaller form factor is a welcome change for those who prefer one-handed use and easy portability.

The phone runs on Android 15, but its main appeal lies in the optional emporia interface—a streamlined, high-contrast mode featuring large icons and clear menu navigation. This makes the device intuitive for digital newcomers or anyone who finds standard Android too cluttered. Users can easily switch back to the familiar, full Android mode when needed.

Having tested many emporia devices over the years these are well thought out when it comes to useability and simplicity taking out the cumbersom menus we find on phones today and we have demoed how this works many times and you can see more in the unbxoing dwon below.

Features

  • Physical Panic Button: A signature emporia feature, the dedicated “No Panic” button is located on the back. It can be configured for instant emergency calls (sending GPS coordinates), or alternatively, set as a shortcut for a favorite app, the flashlight, or the camera.
  • User-Replaceable Battery: The 3500 mAh Li-ion battery is designed to be user-replaceable and tested for at least 1,000 charging cycles. This commitment to spare parts availability (guaranteed for at least seven years) and user-serviceability is a significant advantage for long-term ownership and sustainability.
  • Software Guarantee: Emporia promises updates for at least the next five generations of the Android operating system, along with ongoing security patches. This is a robust commitment that ensures the phone remains secure and functional well into the future.
  • Charging Cradle: The Lite version comes standard with a convenient docking cradle, making charging easier and reducing cable clutter, doubling as a useful hands-free hub.

Performance and Specifications

The hardware package is modest but highly capable for everyday tasks, especially when paired with the simplified emporia interface which you can also opt to change over to the standard complicated Android menu if you feel you are more adavanced.

Specification Detail
Processor MediaTek Helio G36 (Octa-Core, up to )
RAM/Storage (Expandable via microSD up to )
Display
Battery (Replaceable)
Camera (Rear) Triple-lens: (Main) + (Auxiliary) + (Macro)
Camera (Front) Selfie Camera
Connectivity (for contactless payments),

In terms of performance, the of RAM and Octa-Core processor are sufficient for smooth operation of communication apps, web browsing, and using the built-in emporia software. It may struggle with high-demand 3D games, but that is not the target use case and people need to realise all phones are not the same for certain end users.

The triple-lens camera setup has a front main sensor, is reliable for capturing clear photos in good light and taking basic shots for sharing with family. However, the auxiliary lenses ( and macro) are entry-level additions. The camera is not high end and not aimed at camera centric folks either night photos and videos not great but daytime impressive see samples below.

Images and video samples 

The emporia SMART.7 Lite is an excellent choice for three main user groups:

  1. Smartphone Beginners: The easy-mode interface and the included app (a free tutorial guide) make the digital transition smooth and stress-free.
  2. Seniors: The large, clear screen, simplified menus, dedicated emergency button, and hearing aid compatibility () directly address the needs of an older demographic.
  3. The Durability-Conscious: Users who prioritize sustainability, long-term software support, and the ability to replace their own battery will appreciate the phone’s design ethos.

The emporia SMART.7 Lite delivers exactly what it promises: a high-security, highly usable, and sustainable Android experience. It successfully balances modern necessity (NFC, Android 15, ample storage) with accessibility (physical buttons, simplified interface also combined with a cover screen to simplify what you need further withiut the clutter). If you are looking for a compact phone that you can easily maintain for years, that offers exceptional peace of mind with a dedicated panic button, and doesn’t overwhelm you with unnecessary complexity, the SMART.7 Lite is one to go for and an ideal gift for the seniors in you life.

First look and walkthrough

Other emporia reviews

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