Singa expands to North America and launches convertible bond offering with over 2.5M€ invested to date

Singa modernises the last analogue bastion of the entertainment industry by building the first truly  digital streaming service for karaoke. Since 2015, the company has expanded to 10 countries and  grown into a 30-strong team perfectly aligned to do for karaoke what Netflix has done for movies  and Spotify for music — to revolutionise the entire $15 billion karaoke industry and bring forth a  user experience worth celebrating.  

The company has launched its modern karaoke streaming service in North America and aims to  ramp-up the go-to-market motion with a crowdfunding campaign set live at Invesdor platform 29  November 2021. The campaign has already attracted anchor investments from top Finnish investors  as well as artists and music industry players. 1.4M€ anchor investment comes from Finnish Industry  Investment Ltd, Ilkka Kivimäki‘s Maki.vc, Superhero Capital, Corporatum and Icebreaker.vc‘s  partner Kristian Pentti. Frontline investors from the music industry include some of Finland’s biggest  stars: JVG‘s record label PME Records, Pyhimys, Teflon Brothers, Mokoma, Stam1na and Pikku G.  

More information about Singa’s crowdfunding at Invesdor’s campaign page   https://invest.invesdor.com/en/pitches/1103 

On top of the new funding, Singa raised a 3M€ round led by Maki.vc at the end of 2018, making the  total unreleased pre-crowdfunding amount to 4,4M€.  

Singa drives change in all corners of the karaoke industry 

Karaoke is a hugely popular and extremely fun form of entertainment, but also an untapped $15  billion business opportunity. While other entertainment industries have moved to digital  distribution, karaoke is still stuck in the ’90s, with expensive and bulky equipment, 8-bit graphics,  and dodgy karaoke videos. Singa believes singers, karaoke venues as well as artists and music rights  owners across the world deserve better. 

For consumers, the Singa karaoke app gives access to the largest licensed karaoke catalog today, on  any device. You can sing on your own, make it a party with friends, or use our finder feature to spot  the nearest Singa-powered karaoke venue and hit the stage or belt it out in a karaoke room.  

On the B2B side of things, Singa helps bars and other nightlife venues grow their revenues with  modern karaoke, background music, and display advertising software. We have a rapidly growing  network of over 800 Singa-powered venues including some of the biggest hospitality companies in  Europe, United States, Canada, and Australia.  

Artists, record labels, and music publishers play a central role in making karaoke possible, but until  today, have received very little compensation. Singa fixes the broken model by providing the music  industry with a completely new source of revenue as well as a way for artists to connect with their  fans in new ways.  

“I’ve seen Singa relentlessly strive towards a digital and modern karaoke world and their journey has  a lot of similarities to how streaming changed the music market back in the day. PME Records wants  to join Singa’s mission in deepening the connection between karaoke and music industries as well as  provide new ways of fan engagement”, Teemu Laitinen, CEO of PME Records (Home of some of Finland’s biggest acts) 

Singa is uniquely positioned to become the biggest brand in a multibillion-dollar global market. And  bring more singing to the world while we’re at it. 

Quarantine Karaoke Popularity Surges During Coronavirus Crisis. #quarantinekaraoke #Singa

Singa, the app for singing, today revealed that its new customer sign-ups have increased 700% in the last week as people around the world #stayathome to observe isolation and social distancing rules during the coronavirus crisis. The surge in sign-ups shows that consumers are turning to music and choosing to sing during this troubling and uncertain time. This heart-warming phenomenon illustrating the importance of music and singing has also been shown through footage circulating online of people in lockdown singing from their balconies in Italy and elsewhere.

Singing can be a great way to spend free time while at home. Check out the ideas below and, for a limited time, you can try 30 days of free Singa Premium at https://get.singa.com/quarantinekaraoke/.

Entertainment for the Whole Household

Karaoke is a great way to entertain the household and provide a bit of light relief while stuck indoors. Whether you are in home isolation with family, housemates, other half, or fellow care home residents, singing together is a fun activity for everyone to get involved in! Simply use your smart TV OR open up the Singa app on a device and cast or share it with your TV to make the lyrics large enough for the whole household to see and sing along with.

Singa has over 80,000 songs to choose from – whether you want to sing the usual karaoke classics or brand new chart hits. Check out the ready-made playlists on Singa for suggestions of songs to sing together. The team has prepared ideas to get your karaoke session going, with Power Ballads, Current Pop Greats, Indie Pop Rockers, Movie Anthems, and many more.

Home Music Lessons

For children unable to attend school and their parents who are having to juggle homeschooling with all their other commitments, karaoke can be an ideal way for kids to lead their own music lessons and inject a little variety into new routines. Younger kids, in particular, may enjoy the selection of songs curated for them on Singa here: https://singa.com/uk/lists/OVXel.

Virtual Karaoke

With more and more people stuck at home during this crisis, group hangouts with video conferencing software are becoming incredibly popular. They allow you to stay in touch with others and seeing loved ones via video is almost as good as being there in person. The latest trend is to use this setup to host virtual karaoke sessions, which is a great way to have fun and spend time with friends and family. If you don’t want to host your own karaoke party you can join Singa who are running quarantine karaoke events on Instagram Live daily at https://www.instagram.com/singakaraoke/

Self-Care

It’s more important than ever to look after your mental health during this time of imposed isolation. Anything that people can do to make themselves feel calmer, less anxious and more sociable is to be encouraged. People are resilient, but we need to take time for ourselves.

Thankfully, singing releases feel-good endorphins and is a stress-reliever which lowers anxiety and makes us feel overall happier. Singing automatically makes us breathe deeper and longer, and encourages good posture and muscle tension – all things that will help lift our mood during these tough times! It’s also been proven that singing makes you concentrate, meaning it gives you and your mind a break from stresses and worries for a short time.

We’d recommend singing as a great way to lift your spirits. And if you don’t want to sing with others, you can always sing on your own!

For a limited time, 30 days of free Singa Premium is available at https://get.singa.com/quarantinekaraoke/ #quarantinekaraoke