Tag: research

How to Localize a Website: A Comprehensive Guide

In the world of digital commerce and online engagement, localizing your website has become more than just a nice-to-have feature – it’s a necessity. Localizing your website effectively ensures that your content resonates with users in different regions and languages, helping to increase user engagement, conversion rates, and global reach. But how do you go about it? Whether you’re looking to expand into new markets or enhance the user experience for a diverse audience, this guide will walk you through the essential steps for localizing your website.

Why Website Localization Matters

Before you begin the website localization process, it’s important to grasp its significance for your business. A well-localized website builds trust and credibility with your audience. When your website is presented in the language and style of your target market, visitors are more likely to engage, stay longer, and ultimately make a purchase.

Localization is about much more than simply translating text. It’s about tailoring your website’s content, images, layout, and even functionality to align with the cultural norms, preferences, and expectations of the audience you’re targeting. This could include modifying the format of dates and currencies, choosing regionally appropriate colors, or adjusting your message to better resonate with local values. By localizing your website effectively, you can significantly enhance the user experience, reduce bounce rates, and increase conversions, as visitors will feel that your brand understands them and meets their needs.

If you’re looking to read how to localise a website effectively and capitalize on your global expansion opportunities, let’s explore the essential steps to make the process as smooth and impactful as possible.

To successfully localize your website, there are several key steps you need to follow. Let’s dive in.

1. Plan Your Localization Strategy

The first step in website localization is planning. The scope of the project will depend on your target market(s), language(s), and the resources available to you. Start by identifying the languages and regions where you want to expand. Consider using localization tools such as Crowdin to streamline the process.

Start by asking yourself a few important questions:

  • Which markets do we want to target?
  • What languages do our customers speak?
  • What content and pages need to be localized?
  • What are the legal or cultural requirements for those markets?

Once you have this plan in place, it’s time to map out which parts of your website will require translation and which will require cultural adaptation. This includes everything from text and multimedia to formatting and local regulatory requirements.

2. Content Translation and Cultural Adaptation

The most obvious aspect of website localization is translation. When translating your website, it’s essential to ensure that the tone, style, and message match the expectations of your target audience. Just translating the words won’t be enough; you’ll need to adapt your content for different cultural contexts.

Consider using a professional translation service or translation management software to ensure that your content is both accurate and culturally relevant. Translation management tools like Crowdin offer streamlined workflows to handle content translation across multiple languages efficiently.

Additionally, consider these cultural adaptations:

  • Currency and Dates: Make sure to display local currency and adapt the date format to match regional norms.
  • Images and Icons: Images that work in one culture may not resonate in another. Ensure that your images, symbols, and icons are culturally appropriate.
  • User Interface (UI): Languages vary in length, so the layout of your site may need to be adjusted. For example, some languages like German may require more space for text than others like English or French.

3. Technical Considerations for Website Localization

Website localization isn’t just about content; it’s also about how the content is presented. This includes technical aspects such as URL structure, search engine optimization (SEO), and multilingual content management.

For example, you’ll want to create subdomains or subdirectories for each language version of your site (e.g., fr.yoursite.com for French). You should also implement hreflang tags in your HTML to indicate to search engines which version of your content is meant for which language or region. This helps avoid duplicate content issues and ensures that the right users are directed to the appropriate version of your site.

Additionally, ensure that your website is compatible with local payment methods and can handle transactions in local currencies.

4. SEO for Localized Websites

When localizing your website, it’s essential to take SEO into account. SEO is key to ensuring that your localized site is discoverable by users in different regions. Just because you’ve translated your content doesn’t mean it will automatically rank well in local search engines.

Here are some SEO tips for localized websites:

  • Keyword Research: Conduct keyword research in each target language. Local users may search for different terms or phrases than those used in your original market.
  • Localized Content: Tailor your content to local preferences. This means adjusting not only your language but also the topics and themes you cover.
  • On-Page SEO: Ensure that each localized version of your website is optimized for search engines. This includes title tags, meta descriptions, and headings in the target language.

To read how to localise a website properly for SEO, be sure to follow SEO best practices for each market.

5. Testing Your Localized Website

Once you’ve translated and adapted your content, it’s time to test the localized website. Testing is crucial to ensuring that your website functions properly in all regions. You’ll want to check for:

  • Correct translations: Are the translations accurate and do they make sense in the local context?
  • Functional Links: Do all internal and external links work as expected in the localized version?
  • Page Load Speed: Does the localized website load quickly for users in different regions?
  • Mobile Optimization: Ensure that the mobile version of the site is also localized and performs well across all devices.

User testing with native speakers from your target markets is essential to catch any issues that may arise in the user experience.

6. Automating Website Localization

As your business grows and you continue to localize content for additional markets, automating the process can save you a significant amount of time and effort. Crowdin and other localization platforms offer tools that allow you to automate many aspects of website localization. These tools integrate with your existing CMS or website platform and provide a centralized location for managing translations and updates.

Automated workflows can help streamline the translation process, ensuring consistency across different languages and regions. With these tools, you can quickly update your website with new content, making it easy to keep your localized websites fresh and up-to-date.

FAQs and Final Thoughts

What is the difference between translation and localization?

  • Translation involves converting text from one language to another, while localization goes beyond translation to adapt content for a specific culture, language, or region.

How do I handle multiple languages on my website?

  • Use subdomains or subdirectories for each language (e.g., fr.yoursite.com for French or yoursit.com/fr for the French version). Implement hreflang tags to guide search engines.

Do I need to localize all of my website’s content?

  • No, prioritize the most important content for localization – such as key product pages, customer support sections, and marketing materials – before considering less critical pages.

How do I manage localized content efficiently?

  • Use translation management platforms like Crowdin, which allow for collaboration between teams, streamlined translation workflows, and automated content updates.

How much does website localization cost?

  • Costs vary based on the complexity of the project, the number of languages, and the level of adaptation required. It’s essential to budget for translation services, technical adjustments, and ongoing content management.

Final Thoughts

Website localization is a powerful tool for expanding your business globally and engaging with new audiences in their own languages. By following these steps and utilizing the right tools and strategies, you can ensure that your website resonates with users around the world and provides a seamless user experience. Remember to plan carefully, adapt your content for cultural relevance, and optimize your site for SEO to achieve success in every market.

Science Week celebrates 30th anniversary

Marking its 30th anniversary, Science Week, will take place across Ireland from 9-16 November, with 14 festivals and a huge variety of events set to take place nationwide. Coordinated by Research Ireland, Science Week is an annual week-long celebration of science, technology, engineering, and maths (STEM).

With this year’s theme of ‘Then. Today. Tomorrow.’, Research Ireland is encouraging people to explore how science and research have shaped and improved the lives we live today, while also looking at the questions and challenges of tomorrow, and how insights from the past can influence our future decisions.

A wide range of festivals and events will take place across Ireland as part of Science Week, from an Immersive Sustainable Escape Room to an Otter Spotters Roadshow, there is something for everybody.  There will be two showcase events in Cork and Dublin that are not to be missed:

 

  • Cork: Renowned spectacle theatre company Macnas will make its Cork premiere at Marina Market for Science Week 2025. On Sunday, 9 November, Macnas will bring its vibrant troupe of drummers, stilt walkers, sculptures, and puppets to Cork city to tell a powerful story about biodiversity loss and the gradual disappearance of the corncrake across Ireland. Known for its distinctive and recognisable call, the corncrake’s decline serves as a poignant reminder of the urgent need to protect habitats and biodiversity. An installation inspired by the performance will remain at Marina Market, alongside the Science Week-funded SpaceFest, until Thursday, 13 November.
  • Dublin: Luke Jerram’s Museum of the Moon Lands in Merrion Square to celebrate 30 years of Science Week. Internationally acclaimed artist Luke Jerram will bring his breathtaking installation, Museum of the Moon, to Merrion Square, Dublin, from 13–15 November. The seven-metre illuminated sphere, featuring detailed imagery of the lunar surface from NASA, offers visitors an extraordinary opportunity to experience the Moon up close. Suspended in one of Dublin’s most iconic city parks, the artwork invites reflection on our relationship with the night sky, the planet, and beyond.

Some other events taking place not to be missed include:

  • Then, Today and Tomorrow – Exploring a Changing Ocean Around Us – Galway – November 15th, 10am – 5pm

Join the aquarium team and friends to explore the past, present and future of the ocean and waters of Ireland. Explore our marine heritage and past, meet our animals and discover the habitats they live in, and consider the ocean and waterways of the future. Visitors will be to join hourly feeding tours and meet our team at activity stations around the aquarium.

  • The Science of Storytelling – Dublin – November 9th, 4 30pm – 5 30pm

Storytelling is as old as time, but what about the science behind it? Join neuroscientist Shane O’Mara, author of Talking Heads: The New Science of How Conversation Shapes Our Worlds, master traditional storyteller Niall de Búrca and science writer Claire O’Connell as we delve into communication, connection, and why storytelling remains such a powerful form of human expression.

  • Let’s Talk Science Festival – Dublin – November 8th, 10am – 4pm

The Let’s Talk Science Festival is back at the Rediscovery Centre – and this year we’re celebrating 10 years of science, curiosity and fun! Join us on Saturday 8th November for our special anniversary festival with the theme “10 Years of Let’s Talk Science”. It’s an all-day, family-friendly event packed with exciting STEM activities for all ages.

  • Teddy Bears Hospital – Athlone

This event is part of the Midlands Science Festival and will be hosted by the Royal College of Surgeons in Ireland Paediatrics Society through a special pop up teddy bears hospital in Athlone. This event introduces children to healthcare in a fun and friendly way, helping to ease any worries they may have surrounding the hospital environment. Through a number of stations such as the emergency station, phlebotomy, or pharmacy, every teddy bear brought along will receive a wide range of care and a fun experience through the Teddy Bear Hospital.

Dr Ruth Freeman, Director of Research for Society at Research Ireland said: “For 30 years, Science Week has been sparking curiosity and bringing people together through science. Our anniversary theme of ‘Then. Today. Tomorrow.’ is a chance to both celebrate the endeavours of yesteryear that have brought us to where we are today, and to consider what may lie ahead for individuals, families, communities, Ireland, and the entire planet. We’re delighted to see such a wide range of events taking place across the country again this year. The success and appeal of Science Week is due primarily to the creativity and tireless work of local organisers and volunteers. I want to sincerely thank them for making Science Week such a vibrant, nationwide celebration.”

 Speaking about the Museum of the Moon installation, Luke Jerram said: “The Museum of the Moon has travelled the world, but there’s something truly special about bringing it to Dublin to mark such a milestone for Science Week. It’s about inspiring wonder — and seeing our shared world from a new perspective.”

For more information on how to get involved, please visit https://www.scienceweek.ie/. You can also follow developments using the hashtags #scienceweek and #ThenTodayTomorrow.

New research reveals that 75% of Irish teenagers use YouTube for education with 84% of teachers using YouTube content in their lessons

New research reveals YouTube as the leading platform for kids education across Europe. The study, conducted by Livity on behalf of YouTube, explored how children aged 13-18 use different platforms for learning.

Video content plays a central role in the daily digital lives of teens across Europe, helping unlock creativity, discovery and learning. Livity’s research, part of the upcoming “Future Report” from Google and YouTube, asked over 7,000 children aged 13-18 in seven countries across Europe, including Ireland, how they use digital platforms to learn for both school and fun.

Of those surveyed, 72% of teens said they watch video content at least a couple of times a week to help with learning for school or fun.

In Ireland, 75% said they use YouTube to learn something new for school (significantly higher than TikTok, Instagram, Snapchat, or other platforms). 75% also use YouTube to learn something new for fun or outside of school – again, more than any other platform.

In qualitative research conducted by independent youth consultancy Livity, teens expressed the joy they found in discovering new interests and passions through video. Whether it’s exploring important topics around the world or looking up a video to help with algebra homework, YouTube is a place for them to learn, explore their passions and express themselves.

A separate study by Oxford Economics spoke to over 10,700 parents and 2,400 teachers across the EU27 and the UK about how they view and use YouTub. The research shows that parents and teachers also turn to YouTube to help kids learn, build creativity and understand the world around them:

 

  • 80% of parents who use YouTube agree that YouTube, or YouTube Kids, provides quality content for their children’s learning and/or entertainment

  • 71% feel confident in their ability to guide their child on how to use the platform responsibly

  • 84% of teachers who use YouTube report that they have used YouTube content in their lessons and/or assignments

  • 67% of teachers who use YouTube agree that YouTube helps increase student engagement.

 

Responding to the reports, Dr Garth Graham, Director and Global Head of Healthcare at YouTube said: “We recognise the important part we play in young people’s lives – so it’s great to see YouTube recognised as a place for young people to learn and explore their passions. We work closely and continuously with child development and digital wellbeing experts to make sure YouTube is an asset for kids – with their safety, privacy and wellbeing at the forefront”.

Pedro Pina, Head of YouTube Europe, Middle East and Africa said: “Age-appropriate, enriching and engaging content is helping kids, parents and teachers across the EU: helping inspire curiosity, imagination and celebrate diverse perspectives. YouTube is one of the first platforms to offer experiences designed specifically for young people. Our products for youth, YouTube Kids and Supervised Experiences, are developed under guidance from independent experts and reach over 100 million active logged-in and logged-out users every month.

YouTube Kids is a separate app designed specifically for children, where age-appropriate content, smart filters and parental guidance come together to create an appropriate, enriching and more controlled experience for your child; while Supervised Experiences – made for tweens and teens – gives parents control to select content that limits the videos and music that children can play, including setting suggestions in line with their age, as well as to view and change the features your child can use, their default account settings, and the ads they see.

Samsung Launches First-Ever Perplexity AI-Powered TV App

Samsung Electronics today announced the launch of the Perplexity TV App, the first-ever Perplexity AI-powered TV app on the market. Elevating Samsung’s Vision AI Companion, which brings smart, generative AI support to the largest communal screens, the Perplexity TV App offers a new and innovative AI-powered experience to help users quickly find what they’re looking for and discover new favorites.

Perplexity is an AI-powered answer engine that draws from credible sources in real time, accurately answering questions, performing deep research, and suggesting additional questions that allow curious users to engage more deeply with the content they consume.

“The first-of-its-kind Perplexity AI-powered app, now available only on Samsung TVs, broadens our Vision AI Platform offering for a more unique and personalized user experience,” said Dan Glassman, Senior Director & Head of New Business Development for Samsung Electronics. “Samsung continually brings innovative and first-to-market experiences to our device owners, and this partnership with Perplexity is the latest that will deliver cutting-edge AI technology, redefining how Samsung owners interact with their TVs.”

“Curiosity can strike at any time. Perplexity’s mission is to serve the world’s curiosity by bridging the gap between traditional search and innovative AI-driven interfaces,” said Ryan Foutty, VP of Business at Perplexity. “Samsung is the number one television brand in the world, and we are excited to bring the functionality that Perplexity users know and trust to Samsung’s television screens and device owners around the world.”

Elevating the Vision AI Companion Experience
Unveiled earlier this month at IFA 2025, the Vision AI Companion brings the next evolution of AI-powered displays to Samsung TVs and smart monitors by integrating Samsung’s most advanced AI features into a single, intuitive AI experience. As part of the Vision AI Companion, the Perplexity TV App is now available as a standalone AI agent, offering even more innovative AI-powered experiences to Samsung users.

Navigate to the Perplexity TV App on your TV’s home screen and click on it to launch. From there, Perplexity can help with planning a trip, finding which movies were directed by the Russo Brothers or creating the ultimate fantasy lineup, all directly from your TV.

 

Getting Started

The Perplexity TV App offers a sleek and visually appealing experience, going beyond text-only responses. When you ask Perplexity a question, results appear with high-quality, glanceable cards made just for Samsung TVs.

How It Works:
Access: Navigate to the Perplexity TV App via the Apps Tab or in Samsung’s Vision AI Companion, accessible via the AI Button.
Activation: Users must accept the terms and conditions and allow Perplexity to access their microphones before using the AI voice component.

(Optional): For those who don’t want to use voice commands, the onscreen keyboard or USB keyboard can be used to search with the Perplexity TV App.
Ask for anything: Whether you want recommendations for Halloween entertainment or help with an everyday task, Perplexity knows the answer.

Availability
The Perplexity TV App is now available on all 2025 Samsung TVs and will be available on 2023 and 2024 TVs with the latest OS upgrade later this year. As a bonus, Perplexity is offering a free 12-month subscription to Perplexity Pro for all users. Simply scan the QR code on the Perplexity TV app to redeem.

To learn more, visit www.samsung.com

Meet Amazon Quick Suite: The agentic AI application reshaping how work gets done

Quick Suite helps you cut through the noise of fragmented information, siloed applications, and repetitive tasks to focus on what matters.

Key takeaways

  • Quick Suite is AWS’s agentic AI application that helps employees transform how they find insights, conduct deep research, automate tasks, visualize data, and take actions across apps.
  • Quick connects to your information across internal repositories like wikis and intranets, popular applications, AWS services like S3 and Redshift, and access integrations with MCP to connect to 1,000+ apps.
  • Ask any question and get insightful answers.
  • Battle-tested by tens of thousands of Amazon employees and dozens of customers, you can use Quick for tasks consumer AI shouldn’t handle.

Read more below

We’ve all experienced how AI can transform our personal lives, but this same experience hasn’t been unlocked at work—yet. Consumer AI solutions aren’t connected to all your business data. They don’t have access to the tools you need to get things done at work. And many organizations won’t even let you use consumer offerings, because they lack critical security and privacy features.

That’s why we invented Amazon Quick Suite. It’s the AI experience people love with the security and privacy enterprises trust. Quick is your AI teammate that collaborates with you to get work done. With Quick, you can ask questions and get detailed answers, conduct deep dive research, analyze and visualize data, and create automations for workflows to save time and let you focus on the big picture. And thanks to the enterprise-grade security and privacy standards, Quick can work across all your information, so you finally get the fully featured gen AI experience you want at work, while knowing your queries are never used to train a model.

With Quick, we are entering a new era of work. Interact with Quick through an intuitive, web-based experience or integrations across your browser, Office 365, and more. Working with an AI agent is now as simple as chatting with a teammate. Make a request, ask a question, or automate a task. Quick works with you to help you go from insight directly to action. To see these capabilities firsthand, watch my video overview of Amazon Quick Suite.

We’ve been testing Quick with employees across Amazon and key customers to ensure it’s up to the demands of today’s workplace, and the results speak for themselves. Amazon employees are turning tasks that used to take days into minutes, automating the development of critical reports, and building their own benches of personalized agents. Propulse Lab, a leading marketing automation company, used Quick to streamline their customer service workflows, reducing the average time spent handling tickets by 80%—with a planned expansion of this workflow, they predict they will save over 24,000 hours annually. Based on the results they’ve already seen with Quick, DXC Technology, a global provider of information technology services, is planning to deploy it across more than 120k users, while Vertiv, a provider of critical digital infrastructure, plans to scale their users by more than 25% in 2026.

So how does Quick Suite work?

Bring everything together with Quick Index and Spaces

Quick Index makes it simple for you to connect to the sources and applications that matter. With over 50 built-in connectors for applications like Adobe Analytics, SharePoint, Snowflake, Google Drive, OneDrive, Outlook, ServiceNow, Databricks, Amazon Redshift, and Amazon S3, Quick brings together all your data securely to ensure you have full context for every decision. Using integrations with OpenAPI or Model Context Protocol (MCP) customers can connect to custom resources and 1,000+ apps by taking advantage of popular MCP servers from Atlassian, Asana, Box, Canva, PagerDuty, Workato, Zapier, and many more. You can then add additional files, dashboards, and other information to dedicated Spaces for you and your team to collaborate.

Ask questions and build agents

Once you’ve connected your data to Quick, you can start interacting with the chat assistant. You can ask Quick to write and send communications for you, or if you want Quick to write in your style or for a particular task (like writing a case study), you can use natural language or point Quick at existing guides or documentation to create a custom agent able to communicate in your intended style.

Analyze and visualize data with Quick Sight

Quick Sight makes business intelligence accessible to everyone with a new agentic experience, helping you gain insights to make better decisions. Unlike traditional business intelligence tools that work only with databases and data warehouses, Quick Sight’s agentic experience analyzes all forms of data across all your systems and apps, including your documents.

For example, a marketer can now easily look at a dashboard of their campaign data with metrics and customer feedback and ask questions in natural language about how the campaign is performing. They get a crisp analysis of the data in seconds without hours of manual statistical analysis, compiling sentiment from feedback, and summarizing the findings into a narrative—no business intelligence or data science experience required.

Dive deep into complex questions with Quick Research

Quick Research is the most accurate and reliable research agent on the market, ready to answer your most in-depth questions. It’s like having your own personal Ph.D. to provide comprehensive answers and reports to questions that require extensive research. It uses sophisticated analysis capabilities and extended processing to dive into your company’s data, and the public internet, including real-time information from 200+ outlets like The Associated Press, The New York Times, Washington Post, and Forbes. Quick Research can turn weeks-long research projects into quick-turn results, all with fully cited sources you can trust.

We tested Quick Research on DeepResearch Bench, a comprehensive benchmark for evaluating research agents, using a collective jury, where it provided the most accurate and reliable research across a range of tasks. The Last Mile Delivery team at Amazon used Quick Research to assess the potential impact of new legislation on a particular country that had been previously enacted in other countries. In 30 minutes, Quick Research delivered an in-depth analysis of how this legislation impacted other countries and their associated partner organizations, while also providing details on references and research methodology. This sort of research previously took multiple team members two weeks to complete.

Streamline repetitive tasks with Quick Flows

We all have those routine tasks, like compiling weekly reports or preparing for a recurring meeting, that take up your time every week. Quick Flows helps you use simple prompts to create automated workflows that handle repetitive tasks, reducing errors and freeing you and your team from busy work. For example, a program manager at AWS created a Flow to report on new, in-progress, and closed Asana tickets from the past week, compare them against the previous week’s status and committed items, and generate an executive summary email for leadership, saving multiple hours of manual work each week.

Handle complex multi-system workflows with Quick Automate

When these processes get complex and require hundreds of steps to be securely executed across multiple enterprise systems, like insurance claims processing or onboarding a new employee, teams wish that these tasks could be streamlined, but they lack the sophisticated automation tools and expertise to do it. With natural language prompts or by simply using existing documentation for their standard operating procedure, Quick Automate coordinates even the most complex business workflows across multiple applications, systems, or departments.

For instance, the Amazon Finance team uses Quick Automate to reconcile thousands of invoices every month. Quick Automate pulls information across multiple external transportation management systems, cross referencing this content with internal data from Amazon systems to help teams forecast cashflow, identify payment blockers, and conduct root cause analysis. The team built this automation without a dev team in days instead of weeks, and Quick made it easy to scale across multiple teams. Customers, such as Kitsa, have found the computer use agent in Quick Automate to be the most accurate solution for browser automation, helping them reliably automate their most complex and sensitive workflows across applications at scale.

Quick works wherever you are. With an intuitive web application, extensions in popular browsers like Chrome and Firefox, and extensions in Microsoft Outlook, Teams, and Word, Quick helps you find answers and act immediately in your flow of work.

Quick Suite is already transforming work for Amazon employees and customers

Quick serves people across every department and role—from sales reps to marketers, to CEOs and CIOs, to engineers and IT. Employees across Amazon, along with customers like Vertiv, DXC, 3M, Jabil, dLocal, Propulse Lab, and Kitsa, are already seeing amazing results with Quick:

Research in high gear

Jessica Gibson, vice president and associate general counsel at Amazon, sees an enormous benefit using Quick Research to help the Legal, Public Policy, and Compliance departments keep up with shifting global requirements that impact their business. From a single prompt, Quick Research helps her team synthesize complex requirements for specific geographic regions and provide recommendations at remarkable speed. “This same task used to require many hours of outside counsel, research, and writing,” said Gibson. By using Quick Research to compile these reports, her team can “stay agile while optimizing both time and resources.”

Automations that work

Kitsa, a customer that builds software to help expedite clinical trials, used Quick Automate to pore through hundreds of webpages and found that they were able to analyze sites for clinical trials in days that previously took months—with a 91% cost savings. “Compared to similar offerings like Manus and ChatGPT Operator, we achieved the highest accuracy and data coverage for our use case,” said Rohit Banga, the company’s co-founder and CTO.

Data-driven business decisions

Robbie Wright, a senior product marketer at AWS, uses Quick Flows to build a repeatable workflow to draft monthly business reviews based on business metrics from Quick Sight, campaign performance reporting from Adobe Analytics, and content from emails, and other internal documents. This saves time and helps his team make more informed decisions about ongoing campaigns faster.

“The workflow makes it simple to combine multiple sources into a concise update for our leaders,” Wright said. “I can now complete these projects 90% faster, and the quality of my reports has improved dramatically because I spend less time chasing numbers and more time providing my own insights.”

An AI-driven transformation

Jabil, a global leader in engineering, supply chain, and manufacturing solutions, is embracing Quick so that employees can use natural language to research regulatory updates across key industries faster and to optimize account collections and request for quote (RFQ) submissions. The automations in account collections and RFQs alone are expected to save about $400,000 annually as a result!

“The multi-tier AI architecture powered by Quick consolidates chatbots and information sources, increasing our manufacturing speed and flexibility,” said May Yap, Jabil’s CIO. “As part of our AI-driven transformation, these unified capabilities are helping us drive efficiencies and operational excellence.”

Complex workflows made simple

Natalie Fischbeck works in business development on Amazon’s Workforce Staffing team, and in one week she built 39 customized AI agents using Quick to help her complete complex tasks in minutes.

“Quick has given me the opportunity to create an accessible hub of institutional knowledge that would otherwise be scattered,” she said. “We now have scalable, logic-based agents that track all our leads and solutions at a high level. Because they pull from all our most recent emails and documents, they can provide dynamic updates almost instantly.”

Beyond productivity: A whole new way of working

What strikes me about these examples isn’t just the time saved—it’s how Quick is fundamentally changing our relationship with work. It’s removing the busy work that used to consume valuable time and energy and gives us the time back to focus on what matters. It brings together all the data, metrics, and institutional knowledge you need to make decisions, and helps you act on these decisions to drive outcomes.

We’ve been blown away by all the creative ways people have used Quick so far, and we’re excited to see how others will use it in the future. There are so many possibilities to dig into with these tools, and our team is hard at work finding ways to make them even more useful for customers in the future.

Culture, Consent & Compliance: A Marketer’s Guide to Safer Global Growth

The journey to successful global marketing initiatives expanding to the global marketplace may not be easy, even with attractive international markets. Headlines cover wins, but no one reports failures and problems that affect companies in worldwide marketing and expansion efforts. The reality is that these organizations are not advertising every miss for each hit in global expansion.

Brand campaigns can go awry for reasons ranging from cultural missteps to poor communication, for example, the Mercedes-Benz brand translated to “rush to die” in Mandarin during expansion into China. American beer manufacturer Coors ran into a translation error due to colloquialisms in local languages not always working the same way between countries. Translation errors may result in more than embarrassment. They damage brand equity and customer trust, and a localization company can help detect such issues before they become costly mistakes.

International market failures can also occur when companies expand rapidly and undertake risks in the market without a well-researched plan. Starbucks shut down 61 of its 85 coffee outlets in Australia by 2008 because the expansion had been done without understanding what local customers desired. Tesco invested roughly USD 200 million in Fresh & Easy in the United States and failed to account for American shopping habits.

Rapid international expansion is often costly. Walmart left Germany at a loss of USD 1 billion. Home Depot’s exit from China cost the retail giant USD 160 million from 12 shuttered stores. These figures indicate that companies require a comprehensive understanding of the market before committing to international expansion.

Product managers must also consider economic shifts during planning for global marketing campaigns. Profit margins might be affected by currency fluctuations, inflation rates, and purchasing power parity. Markets can become volatile overnight due to political conflicts. Regulations can change drastically post-elections and party changes.

Marketing teams often lack sufficient resources and may become overwhelmed when tasked with driving company growth efforts while simultaneously managing market research and customer acquisition initiatives. These teams are also likely to become overwhelmed by the complexity of international marketing in the absence of proper support and preparation.

Working with experienced localization partners is one essential practice in mitigating many of the challenges listed above. Professional localization companies do more than word-for-word translation, and they understand cultural nuances, legal compliance, and consumer behaviors across target markets. Product managers across a range of medium-sized companies find that choosing the right localization agency is the difference between high-cost failure and sustainable global growth.

Why Culture Is as Important as Legal Compliance

Cultural compliance is not a simple tick-box item on a global expansion checklist. It is the underpinning factor that directly impacts legal compliance and overall business success. Competitive global markets today force companies to navigate complex regulations that change significantly between markets and countries. This is where intercultural agility becomes a crucial component of an overall compliance strategy.

Organizations may incur unexpected costs when cultural misunderstandings lead to safety concerns, lost sales, missed opportunities, and even substantial fines. Worse still, those who ignore cultural differences might even find themselves banned from essential markets. The ability to navigate cultural differences becomes a critical survival skill for global organizations seeking not only to succeed but also to sustain their success.

Empirical data support this fact. Research reveals that companies ranking in the top quartile for ethnic and cultural diversity outperform their peers who are less culturally diverse by as much as 36%. However, many top-level decision-makers may only begin to value intercultural agility after negative legal and financial ramifications are felt at the corporate level.

Case studies provide real-world evidence to back up this fact. A consulting firm from the United States scheduled meetings during Ramadan, which offended their Middle Eastern contractors, resulting in a breach of contract case. Another incident occurred when a multinational faced discrimination lawsuits from Sikh employees in the UK for their “no-beard” rule, which failed to take into account Sikh cultural and religious practices.

A society’s cultural values define and determine the rules as well as how those rules are enforced. Cultural perception and interpretation of rules are a vital component of intercultural exchanges, significantly impacting an organization’s overall success. This is because this understanding enables both parties to reach a mutual understanding and establish a foundation for business relationships.

Reputable localization companies guide organizations in understanding these nuanced cultural dynamics. While explicit rules may not address these aspects, they can still have significant legal and financial implications for businesses. Expert localization services also help organizations avoid cultural faux pas that may damage their reputation, result in the loss of business licenses, and, in more extreme cases, even lead to jail time.

Product managers in mid-size businesses should consider incorporating cultural compliance when conducting employee ethics training. This helps to build a workforce capable of not only handling cultural differences but also doing so in a manner that is both skillful and ethical. Organizations that embrace cultural diversity set standards of what inclusive workspaces look and feel like. Their workforces are more collaborative and more respectful of cultural values within their international operations.

Cultural compliance is a requirement for any organization seeking to grow sustainably in the global marketplace. Leveraging cultural intelligence through collaboration with informed localization partners is a critical way to gain a deeper understanding of local customs while achieving business goals and ensuring legal compliance.

Consent: The New Cornerstone for Trust-Building in Modern Marketing

Trust is the new currency of the digital age, and consent management is the building block. Privacy-aware customers today base purchasing decisions on how a brand treats their personal information. A study shows 75% of consumers will not purchase from an organization they do not trust with their data.

Consent goes beyond the regular tick-box for regulatory compliance. It is the meeting of minds between brands and their target audience, and it is an act of respect for customer privacy and autonomy. Product managers who are leading global markets must appreciate this dynamic if they are to build sustainably.

Consent-based marketing offers other value propositions beyond compliance:

  • Brand reputation – Transparent consent practices showcase your unwavering commitment to handling data ethically. In a market full of less conscientious brands, your brand is the one that puts people before data.
  • Quality engagement – Customers who opt to share their data willingly give you accurate data and are typically invested in your brand. This naturally translates into higher-quality leads and better conversion rates.
  • Long-term loyalty – Respecting customer priorities forges strong customer relationships.

Marketing operations use consent as the legal basis for processing personal data in the majority of cases. Gaining a deep understanding of and implementing legitimate consent management is critical, therefore. A data subject must understand what they are consenting to in full. Control over what personal data is shared is retained by the brand, while consumers can easily withdraw consent whenever they want to.

Product managers leading global expansion teams face greater challenges, as privacy regulations differ significantly between jurisdictions. Each jurisdiction will have unique requirements for consent processing and communication with data subjects. A specialized localization company adds immense value here, as it helps teams bridge these nuanced differences while maintaining brand consistency.

Astute marketing teams are beginning to view consent requirements as an opportunity instead of a hurdle. This enables them to collect more accurate and engaged data from users who are genuinely interested in interacting with their brand. Working with an experienced localization company also ensures that consent practices align with local regulations and cultural expectations. This creates touchpoints for trust-building across the customer experience.

Responsible Growth in Practice: Brands Striking a Balance Between Reach and Responsibility

Global brands have discovered that responsible expansion results in creating lasting competitive advantages. Companies develop resilience to market shocks and connect more deeply with international audiences by balancing profit with ethical business decisions.

Patagonia is an excellent example of a company that has struck a balance with its “Common Threads Initiative,” which advocates for more mindful consumption in contrast to rampant buying. The ethical “Don’t Buy This Jacket” campaign increased sales by 30%, a fact that shows that responsible marketing drives both revenue and customer loyalty.

Ben & Jerry’s is winning in global markets by staying true to its brand values and simultaneously adapting to local needs. After Unilever acquired the company, the brand continued with its promises of environmental friendliness and social responsibility across all markets. They created flavors unique to different markets, for example, “Maccha Made in Heaven” in Japan.

Product managers who are planning to expand globally will benefit immensely from partnering with a trusted localization company. These companies will help with critical practices that include:

  • Market immersion and hiring of local talent to learn about local markets.
  • Forming mutually beneficial alliances with regional partners for regulatory compliance and more.
  • Adapting global messages without being tone-deaf to cultural differences.

 

Cross-border companies encounter unique challenges. For example, German law requires registering with the Central Packaging Register and faces fines of up to €200,000. A specialized localization company may easily flag requirements like these in the planning phase.

Innovative companies partner with employers of record (EOR) versus setting up foreign entities from the get-go. This allows these companies to carefully test markets before making larger commitments. The outcome is global growth that is sustainable and upholds ethical standards.

Conclusion: Respect, Consent, and Care Are Required for Sustainable Global Growth

The potential of the global marketplace is a substantial one, but success is based on striking a balance between ambition and caution. Companies that rush into unfamiliar markets with no idea of the local culture suffer from more than embarrassment. The financial costs can be in the hundreds of millions of dollars, as Walmart’s German misadventure and Home Depot’s China mistakes show.

Cultural awareness is non-negotiable in building sustainable international growth. Product managers who partner with specialized localization companies will also gain an understanding of cultural nuances that formal regulations do not explicitly address. This cultural awareness helps them avoid making expensive mistakes and create customer trust at the local level.

Trust is the lifeblood of modern marketing relationships. Marketing programs that center on consent demonstrate to customers that their opinions are valued and foster stronger connections with the target audience. Brands that treat data more transparently go on to build more meaningful relationships with privacy-conscious customers across various markets.

Successful global brands serve as examples of how careful expansion can lead to creating lasting market advantages. They adapt global brand messaging for local markets without straying too far from core values. Product managers can partner with experienced localization companies to help strike a balance between global consistency and local requirements.

Safer global growth requires patience. Many international brands began with small test runs before investing significant resources and brand equity. This careful approach, underpinned by thorough localization services, also enables product managers to make informed decisions, factoring in cultural differences and local regulations.

Lero and Logitech join forces to engage in a €2.5M research project

The University of Limerick based software research centre, Lero, is to collaborate on a new multi-year research project, which will involve the testing of 2,000 top video gamers in partnership with gaming computer peripherals giant Logitech G, to better understand how computer gamers train and compete.

Logitech gaming innovation engineer Niall White said: “This €2.5 million four-year partnership with Lero builds on previous research projects with Lero, which have yielded positive results and enabled the company to gain an edge in the global video game industry.

“Lero are the best in the business at this type of software research, and the outputs from this project will help us design and create new gaming products for augmenting gaming performance – mouse, headsets, keyboards and controllers, for example.”

The research partnership extension signals Logitech G’s continued dedication to advancing the industry’s scientific knowledge base of gaming and esports performance.

Lero and Logitech G have collaborated across a range of studies since 2016 to measure the biomechanical, psychological and cognitive capabilities of professional esports athletes to casual gamers to better understand their needs and innovate products to serve them.

Director of the Esport Science Research Lab at Lero, Professor Mark Campbell, said the project’s goals are to advance our understanding of how gamers train and compete.

“We will have to create bespoke software tests to identify and measure key performance indicators of gaming and gamers, and identify and measure the biomarkers of esports and gaming performance.

“This will be achieved through the use of cutting-edge technology such as brain imaging, eye tracking and biosensors,” said Dr Campbell, who is Professor in Sport and Performance Psychology at the University of Limerick.

Professor Campbell said Lero aims to test up to 2,000 gamers or more over the next four years of the project, beginning today (August 18) at the Gamescom convention in Cologne, Germany, where Lero plans to test hundreds of gamers over the five-day convention.

“The information we gather will help enable the development of AI-powered smart gaming peripherals such as mice, keyboards and headsets with biosensors for human performance monitoring in-game and other potential training tools such as bespoke software tests using AI dynamic difficulty adjustments for smarter training and competing,” he added.

Professor Campbell said the four-year research programme will be of benefit to Ireland’s €500 million gaming industry employing close to 2,000 people as the project will involve developing strong PhD students, research assistants and Post Docs dedicated to focused research areas across fields such as computer science, psychology, neuroscience, sport science, software engineering, and human-centred design.

“We will leverage behavioural, physiological and performance data from both professional and amateur gamers during play and training sessions to assess player performance, identify key influencing factors and enhance the gaming experience. Additionally, this project will explore prototyping and iterative design methodologies to develop next-generation gaming tools, interfaces, and performance-tracking systems tailored for various gamer needs,” he added.

Professor Campbell said there is a growing level of game development expertise among the research community in Ireland, and the Lero/Logitech INGAME (Innovation in Gaming and Esports) project will bring about greater international visibility of the games industry-related research and development taking place in Irish third-level institutions.

Dell Technologies teams up with Technological University of the Shannon to develop new AI platform for advanced research

The Technological University of the Shannon (TUS) has joined forces with Dell Technologies to develop a new AI platform that will advance research in cybersecurity, sustainability, healthcare and robotics.

TUS established the Software Research Institute (SRI) with the goal to develop a leading national research lab, focused on driving innovation in the fields of cybersecurity, cloud-edge computing, robotic control, smart agriculture and healthcare. The new AI platform, powered by Dell PowerEdge servers, will help researchers gain real-time insights into large datasets and develop advanced AI models that power their research.

The new AI platform will also support a number of cutting-edge research projects undertaken by TUS and funded by Horizon Europe, the European Union’s key programme for research and innovation. This includes projects such as ResilMesh, which focuses on the cyber resilience of critical infrastructure and digital services. It aims to develop advanced tools and mechanisms to detect, prevent, and respond to increasingly sophisticated cyber threats and attacks.

Another key initiative is SoilCrates, which is dedicated to restoring and preserving soil health. Through improved soil literacy, real-time monitoring of soil structure, promotion of biodiversity, and optimisation of crop-growing conditions, the project aims to support a more sustainable and resilient agricultural ecosystem.

Additionally, the university is one of 17 research and development (R&D) centres in Ireland that runs research projects for the COMAND Technology Gateway Program that is set up in collaboration with Enterprise Ireland Innovation. Based at SRIs TUS Athlone campus, COMAND focuses on research and innovation in areas such as Augmenting User Interactions, End-to-end Applications and Intelligent Infrastructure. Under the COMAND program, the Dell-powered AI platform will be used to develop LLM-based chatbots to support programs around elderly care, automation of automotive assembly lines and robotics using imitation learning.

More broadly, the new AI platform will provide the university with powerful AI compute capabilities to support data-intensive research, helping to accelerate data analysis and automate repetitive tasks – boosting research productivity by up to 50%, according to studies. The high-performance Dell PowerEdge servers are purpose-built for demanding AI workloads, delivering exceptional computing power. The servers feature a Cyber Resilient Architecture that offers multi-layered security to safeguard systems, detect threats, and ensure end-to-end data protection. This provides researchers with an IT environment that can simulate complex attacks, identify weaknesses in IT systems more efficiently and provide more accurate analysis on emerging cyber threats for organisations.

Dr Yuansong Qiao, Senior Research Fellow, Software Research Institute at TUS, said: “Harnessing the power of AI has become increasingly important to advancing research in critical areas such as cybersecurity and robotics, which require analysis of increasingly large data sets. That’s why it’s crucial that TUS has the right infrastructure to manage the intensive workloads of advanced AI-powered research. Our collaboration with Dell Technologies delivers these capabilities and ensures that our researchers can now build highly complex AI models to examine and test more effective defense systems in cybersecurity and other domains.”

Jason Ward, EMEA North Vice-President and Managing Director of Dell Technologies Ireland, said: “As a global leader in compute, Dell Technologies is at the forefront of enterprise AI adoption, providing the cutting-edge technology and expertise that organisations in Ireland and worldwide need to adopt, scale and thrive with AI. This work represents a good example of Dell’s dedication to expanding Europe’s AI ecosystem, through our AI solutions and expertise making a real difference in critical industries like healthcare and sustainability. This high-performance AI infrastructure will accelerate groundbreaking research and empower innovation that shapes the future. .”

 As part of its long-standing relationship with TUS, Dell has provided a range of cloud computing, data centre and infrastructure solutions to the university, as well as laptops and endpoint devices.

How to Choose the Right Fraud Prevention Tools for Your E-commerce Business

In the fast-paced world of online retail, fraud remains a persistent and growing concern for e-commerce businesses. From stolen credit cards to account takeovers and refund fraud, the threats are evolving rapidly. To protect their businesses and customers, online retailers must invest in robust fraud prevention tools. However, with so many options available, choosing the right ecommerce fraud prevention software can be a daunting task. This article provides a step-by-step guide to help you select the best tools tailored to your e-commerce business while ensuring comprehensive protection.

  1. Understand the Types of E-commerce Fraud

Before diving into the selection process, it’s crucial to understand the most common types of e-commerce fraud. This will help you identify the specific threats your business might face and choose tools that address those vulnerabilities. Common fraud types include:

  • Payment fraud: Stolen card details used for unauthorized purchases.
  • Account takeover: Hackers gain access to customer accounts to make fraudulent purchases.
  • Chargeback fraud: Customers make false claims to receive refunds for legitimate purchases.
  • Refund fraud: Fraudsters exploit refund policies to steal money.

By understanding these threats, you can narrow your search to tools that specialize in mitigating the risks associated with each type of fraud.

 

  1. Identify Your Business Needs

No two e-commerce businesses are exactly alike. A small online store will have different fraud prevention requirements compared to a global retailer. Start by assessing your business size, transaction volume, and the level of risk you face. Key questions to consider include:

  • What is your average order value (AOV)?
  • Do you operate in high-risk industries?
  • How many transactions do you process daily or monthly?
  • Do you sell internationally, and if so, how diverse is your customer base?

Understanding your business needs ensures that you invest in tools that align with your operations and budget.

 

  1. Look for Real-Time Fraud Detection

One of the most important features in any fraud prevention tool is the ability to detect and prevent fraudulent transactions in real-time. Tools that use artificial intelligence (AI) and machine learning are particularly effective, as they can analyze data patterns and behaviors to identify suspicious activity instantly. Real-time fraud detection helps you stop fraud before it happens, reducing financial losses and protecting your customers.

 

  1. Evaluate User Authentication Features

Strong user authentication is critical in preventing account takeovers and unauthorized transactions. Look for tools that offer multi-factor authentication (MFA), biometric authentication, and behavioral analysis. These features ensure that only legitimate users can access accounts and complete transactions, adding an extra layer of security.

 

  1. Ensure Scalability and Flexibility

As your e-commerce business grows, so will the complexity of fraud risks. Choose fraud prevention tools that are scalable and can adapt to your business’s evolving needs. For instance, tools that support cross-border transactions, multiple payment methods, and diverse fraud scenarios are ideal for businesses expanding into new markets.Flexibility is also important. Some fraud prevention tools allow customization, enabling you to set specific rules and thresholds based on your business model. This ensures that the tool is not only effective but also aligned with your unique requirements.

 

  1. Prioritize Ease of Integration

When selecting fraud prevention tools, consider how easily they can integrate with your existing e-commerce platform, payment gateways, and customer relationship management (CRM) systems. Seamless integration minimizes disruptions to your operations and ensures that the tools work harmoniously with your current technology stack. Many fraud prevention solutions offer pre-built integrations for popular platforms like Shopify, Magento, and WooCommerce.

 

  1. Analyze Reporting and Analytics Capabilities

Fraud prevention is not just about stopping fraud—it’s also about learning from it. Tools with robust reporting and analytics capabilities allow you to monitor fraud trends, assess the effectiveness of your strategies, and make data-driven decisions. Look for tools that provide detailed dashboards and reports, giving you a clear picture of your fraud landscape.

 

  1. Compare Costs and ROI

While fraud prevention tools are an investment, it’s essential to evaluate their costs in relation to the potential losses they can help you avoid. Many providers offer tiered pricing based on transaction volume or features, so you can find a solution that fits your budget. Remember, the right fraud prevention tool will not only save you money but also protect your reputation and customer trust.

 

  1. Check for Customer Support and Reliability

Fraud prevention is a 24/7 concern, so you need tools that come with reliable customer support. In the event of an issue or suspected fraud attack, quick assistance can make all the difference. Look for providers that offer round-the-clock support through multiple channels, such as live chat, email, and phone.

 

  1. Research Reviews and Case Studies

Before finalizing your decision, research customer reviews and case studies to understand how the fraud prevention tool has performed for other businesses. Pay attention to feedback from businesses similar to yours, as this can provide valuable insights into the tool’s effectiveness and ease of use.

 

Conclusion

Choosing the right fraud prevention tools for your e-commerce business is a critical step in safeguarding your operations, customers, and reputation. By understanding the types of fraud, identifying your business needs, and prioritizing features like real-time detection, scalability, and user authentication, you can find a solution that offers comprehensive protection.Investing in the right tools is not just about reducing losses—it’s about fostering trust and ensuring a secure shopping experience for your customers. When evaluating options, consider providers that specialize in ecommerce fraud solutions, as they are tailored to meet the unique challenges of online retail. With the right tools in place, you can focus on growing your business while staying one step ahead of fraudsters.