Tag: primark

TCS to Fashion New Partner Landscape for Primark to Transform and Grow its Operations

(TCS), a global leader in IT services, consulting, and business solutions, has extended its partnership with Primark, a leading international fashion retailer across 17 countries in Europe and the US. Over the next five years, TCS will help transform Primark’s technology operations to support the retailer’s ambitious plans for global growth.

TCS has been working with Primark since 2016, establishing itself as a trusted partner to the retailer. As well as driving business-critical integration programmes and stabilising core platforms for the retailer, TCS has also improved cybersecurity capabilities, improving stability and reliability of processes and systems.

As part of this expanded partnership, TCS will help transform Primark’s technology operating environment to make it more resilient, reliable, and efficient. By supporting Primark’s transformation journey, TCS will help reduce time-to-market for the retailer, aligning with its strategies for future growth. TCS will help Primark adopt a more agile and product-based operating model by enabling automation through intelligent automation and DevOps technologies. This new operating model will integrate and optimise application development, testing and maintenance processes.

Andrew Brothers, Chief Information Officer, Primark, said, “To help support our ambitious growth plans we’re expanding our partnership with TCS to build a robust, resilient, and reliable IT operating environment to become a more efficient, technology-led global organization with the agility to quickly adapt to changing demands and requirements in a fast-paced industry. Working with TCS will provide us with the ongoing operational stability and accountability needed to support our business to scale. This will allow us to respond to market trends and customer preferences in a timely manner, ensuring that we continue to deliver quality products at the best value for our customers.”

Primark’s new operating model will also be aligned to business functions and driven by their priorities, providing Primark with a comprehensive, real-time view of its technology, business systems and processes to enhance overall performance and enable the agile ecosystem required to support the organisation’s rapid growth plans.

Shekar Krishnan, Vice President & Head of Retail – UK and Europe, TCS, said, “The fashion industry is continually modernising its entire value chain—from conceptualisation, to design, to production and retailing – with innovation-led initiatives to achieve environmental, social, and governance goals. We’re thrilled to support Primark’s mission to offer affordable fashion for everyone and its global vision for growth.” 

TCS works with 200 of the region’s best-known and most-loved businesses, including British Airways, Virgin Atlantic, Sainsbury’s, Nationwide, M&S, Asda and Boots. With its deep industry expertise and an employee strength of 23,000 people in the UK and Ireland, TCS holds a leadership position in software and IT services in the UK and Ireland market. Operating in Ireland since 2001, TCS services over 28 global and local clients from its Dublin headquarters and Global Delivery Centre based in Letterkenny, Co. Donegal.

Penneys launches new website in Ireland with stock check feature

Penneys has today revealed its new customer website in Ireland, following its successful launch in the UK last year. Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Penneys’ best-selling ranges, as well as a fresh design, enhanced navigation and a brand-new feature that allows customers to check stock availability and size in their local Penneys store.  

A virtual shop window to explore what awaits in store, the new website features a much wider selection of the latest Penneys collections and everyday essentials across fashion, homeware, lifestyle, beauty and more. So, whether that’s checking out new denim fits and ranges, finding out who is behind the latest must-have collaboration or exploring what’s new in your favourite department, the new site will allow people to browse, explore and be inspired.  

As well as being able to check if an item is in stock in their local store, Penneys fans will now be able to view more product images and access more detailed product information – covering fabric and materials, and care instructions which until now would only be found on the label or packaging.  Customers will also be able to create an account, giving them access to a brand-new ‘Wishlist’ function which enables them to select and save their favourite products for later as well as giving them the ability to choose their local store for browsing on the site and sign up to a newsletter to receive all the latest Penneys news and sneak peaks of new collections. 

Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said: “We are delighted to launch our new website in Ireland today; we know our Penneys customers love coming into our stores, but we now want to make it easier for them to see what’s in store by showcasing a much wider selection of our products online, enabling them to browse and check stock availability in their local store before visiting. Our ranges showcase our strong commitment to value, something we know matters more than ever to our customers right now and our website will help us to shine a spotlight on the breadth of fashionable and affordable choices available in our stores across Ireland.”  

As consumers continue to grapple with the cost-of-living crisis, Penneys is continuing its commitment to offering the best value and choice in Irish retail to its customers in Ireland. The new website showcases our value offering with great trends for every occasion that can be found in our stores. From lounging at home or working out to office wear or a night on the tiles, Penneys has everyone covered with the best value on the high street. 

Last Autumn, Penneys also announced its commitment to protect prices on more than a thousand of its essential kids’ products, as it seeks to help family finances go further. Shoppers can be confident that as we start 2023, prices will continue to be held across many of its most popular kids’ lines, from underwear to t-shirts, to dresses and jeans.  

Penneys Stock Checker

Looking ahead, Primark’s new website will continue to be rolled out across its remaining 13 markets in the coming months. 

The new website can be found at: https://www.primark.com/en-ie  

  • Latest Fashion and Homewares – The biggest ever range of Penneys products will now be available to browse online.   
  • More and better images – Bringing products to life with better imagery and multiple shots for most products – flat lays and modelled.  
  • More product information – More detailed information about materials and composition, care info and instructions.   
  • Easier to find – New search features will make it even easier to research and browse the Primark ranges online.  
  • Stock Checker – The ability to check availability in store at the product/size level, with the following guide:  
    • Green – The item is in stock  
    • Orange – Stock is running low on this product  
    • Red – This item is now sold out / out of stock  
    • Grey – This item is not available in this store.  
  • Personalised content – customers will be able to create their own accounts to save their shopping preferences, receive personalised updates from Primark via email and create and save a Wishlist of their favourite products.  
  • Newsletter sign up – customers will be able to sign up to receive an email newsletter to keep up to date with all the latest Primark news.  
  • Social integration – Closer integration with its social channels to allow customers in Ireland to link directly through to the website for all product info.