Nursery Brand ClevaMama Helps Parents to Breathe Easy with its New Ozone Free Air Purifier

Leading nursery brand ClevaMama has announced the launch of its brand-new, one of the first of its kind, air purifier –ClevaPure Air Purifier, following their new research that over four in five parents (84 per cent) worry about their baby’s health more than ever before, and in particular, their exposure to allergens (60 per cent).

The new ClevaPure Air Purifier is Medical Grade and Ozone free and removes 99.95% of irritants which can trigger asthma and allergies in young children. Along with other great features, Mika, as it is affectionately known, is a medical grade Air Purifier which is suitable and safe for babies and their nursery.

ClevaMama believe that a healthier, happier, and cleaner nursery can help your child breathe easier and can have a huge impact on their development and future health.

The latest research reveals over 50 per cent of babies suffer with some form of allergy reaction, and over a fifth (21 per cent) of parents state they don’t get enough sleep when their child is having a reaction. These parents also worry more about their child than other parents due to their allergies (21 per cent).

In fact, parents believe that mould and dust (53 per cent) are deemed to be the factors most likely to cause their child’s allergies to be triggered, followed closely by pollen (47 per cent), having a pet (40 per cent), bedding, pillows and mattresses (29 per cent) and air pollution in their nursery (25 per cent).

With this in mind, half of respondents (51 per cent) stated they worry about the effects or air quality in their home and 61 per cent worry about the effects of pollution on their baby.

Given that babies spend on average 5.5 hours in their nursery each day, it is vital to ensure that it is a safe and clean space.

Shockingly, only three in ten (29 per cent) parents said they own an air purifier for their baby’s nursery. Yet, 67 per cent of respondents were aware that they should be using an air purifier to help remove irritants and allergens from their baby’s nursery, to help reduce allergies.

To work towards a healthy nursery, over three quarters of parents (76 per cent) stated they would be willing to pay more for products that would help protect their baby’s health, and three fifths (60 per cent) would rather buy allergy friendly certified products to not put their child at risk, even if they don’t have allergies.

ClevaMama’s new ClevaPure Air Purifier is one of the only affordable, medical grade, ozone free air purifiers on the market, helping to protect against pollutants, mould, dust mites, bacteria, allergens, pollen, viruses, smoke, and odors.

Yet, 52% of respondents were unaware that babies cannot use certain air purifiers which produce ozone, damaging their respiratory system as a result.

The stylish and clever medical grade Mika device works with a simple touch system or can be controlled by an app, so you can schedule when you use it.

Dr Nina Byrnes, Medical Expert and General Practitioner, said: “With asthma and allergies on the rise, it’s becoming apparent that pollution is having a lasting effect on baby’s health. Air purifiers are a great way of ensuring good quality air within your home but unfortunately, not all parents realise that most aren’t Ozone free, causing even more damage. The new ClevaPure Air Purifier contains medical grade filters and is specifically Ozone free, removing 99.5% of airborne allergens throughout your home. It’s a much-welcomed addition to the market, and as Ozone free purifiers are much safer for babies, it’s an incredibly important feature to have when choosing which air purifiers are best at keeping your family safe. As we head into the colder months, it’s arguably never been a more important time to keep allergies and pollution at bay, especially in the home.”

Designed to fit in any nursery, “Mika” will engage children through its unique robot style – the eyes light up happy when the air is clean and become sad when the air is not. Being lightweight and portable, Mika can be easily used anywhere, at home or while away.

ClevaPure Air Purifier will be available to purchase on the ClevaMama website  www.clevamama.com with an RRP of €224.99 and retailers nationwide.

United Nations Ozone Secretariat launches ‘Reset Earth’ Mobile Game to bring Gen Z into protecting ozone layer. #ResetEarth #Gaming

The United Nations Environment Programme, Ozone Secretariat’s pioneering ‘Reset Earth’ platform returns today, with the launch of an immersive single player mobile game for Android and iOS. Building on the plot of the highly successful Reset Earth original animation film, which premiered on World Education Day, and was subsequently watched more than 710,000 times, the game invites players to immerse themselves in a time-travel adventure in which they race against time on a mission to save the planet and what’s left of human life.

The Reset Earth animation film and game uses the power of storytelling and immersive gameplay to educate and inspire Gen Z and gamers of all ages about the fundamentals of protecting the ozone layer and the environment. To date, the animation film has received vast national, mainstream, environmental and entertainment press support worldwide and has generated an impressive social media engagement amongst teens with over 1,200 mentions and around 41M impressions on Facebook, Instagram and Twitter. A great outreach so far, particularly as young people under 24 make up 95% of the animation viewers on Instagram, while on Facebook, 67% of those watching the Reset Earth animation were under 35 years old.

Meg Seki, Acting Executive Secretary of the Ozone Secretariat, said, “The release of the game is a fantastic addition to the Reset Earth animation. Safeguarding the ozone layer and the environment for future generations is a big job – but one that can be achieved, if we listen to the science and work together.” 

Reset Earth Storyline

Set in a dystopian post-apocalyptic world in 2084, where the ozone layer has been completely ruined and human life is under threat from an unstoppable virus called “The Grow”, Reset Earth tells the exciting story of three teenagers who team up in an epic time-travel adventure and race against time in a mission to save the planet and what’s left of human life.

In search of answers, our heroes travel through time, and across multiple landscapes, to critical historical moments in the story of the mysterious ‘ozone layer’, attempting to unlock the secrets of the past to save themselves, the ozone layer and the future of the planet from impending doom. Along the way, they will learn the importance of the ozone layer in protecting the health wellbeing of the planet, as well as the power of working together to achieve what might at first seem impossible. To save the ozone layer, they must jump back in time to ensure the signing of the Montreal Protocol agreement.

Rooted in science, the fictional story and game present a dramatized picture of what Earth could have been like if the world had not acted to protect the ozone layer and signed the Montreal Protocol on Substances that Deplete the Ozone Layer in 1987.

Reset Earth Key Gameplay Features

Reset Earth is a single player platform game, combining a retro graphics style and hand-drawn artwork and is aligned with the film’s storyline. Set across 4 stages of challenging immersive platform gameplay, each representing a time zone jump in the animated series, Reset Earth challenges players to truly immerse themselves in the world of Reset Earth, unlocking puzzles and discovering clues and learning about environmental history and the science of protecting the planet.

Produced and developed by Rooftop on behalf of the United Nations Environment Programme’s Ozone Secretariat, this epic family-friendly adventure allows players to unlock the three characters; Knox, Sagan or Terran, and utilise their unique game abilities as they race through time to find a way to protect the ozone layer and reset earth. By bringing together the unique abilities of each of the three characters, players will become stronger, and advance faster in their ultimate goal to save the earth, offering hours of teen and family-friendly game play.

Reset Earth begins a year-long education initiative by the Ozone Secretariat to raise awareness and inspire action among adolescents and parents about global ozone layer protection. Immersive, educational and thought-provoking, Reset Earth conveys a positive message around what can be achieved through collective action and cultivates a sense of environmental responsibility and ownership amongst the youth.

Understanding that many young people are anxious about the future state of the planet, the Reset Earth campaign aims to show them the power of science, collaboration and cooperation in solving complex global challenges.

The campaign also offers a message of hope, showing how the global community was able to come together and solve one of the most complex environmental challenges at the time, with remarkable success. It happened once, and it can happen again!

The Reset Earth mobile game can be downloaded below for Android and iOS

iOS- https://apps.apple.com/us/app/reset-earth/id1535965317

Android- https://play.google.com/store/apps/details?id=com.UNEP.ResetEarth