Leading nursery brand ClevaMama has announced the launch of its brand-new, one of the first of its kind, air purifier –ClevaPure Air Purifier, following their new research that over four in five parents (84 per cent) worry about their baby’s health more than ever before, and in particular, their exposure to allergens (60 per cent).
The new ClevaPure Air Purifier is Medical Grade and Ozone free and removes 99.95% of irritants which can trigger asthma and allergies in young children. Along with other great features, Mika, as it is affectionately known, is a medical grade Air Purifier which is suitable and safe for babies and their nursery.
ClevaMama believe that a healthier, happier, and cleaner nursery can help your child breathe easier and can have a huge impact on their development and future health.
The latest research reveals over 50 per cent of babies suffer with some form of allergy reaction, and over a fifth (21 per cent) of parents state they don’t get enough sleep when their child is having a reaction. These parents also worry more about their child than other parents due to their allergies (21 per cent).
In fact, parents believe that mould and dust (53 per cent) are deemed to be the factors most likely to cause their child’s allergies to be triggered, followed closely by pollen (47 per cent), having a pet (40 per cent), bedding, pillows and mattresses (29 per cent) and air pollution in their nursery (25 per cent).
With this in mind, half of respondents (51 per cent) stated they worry about the effects or air quality in their home and 61 per cent worry about the effects of pollution on their baby.
Given that babies spend on average 5.5 hours in their nursery each day, it is vital to ensure that it is a safe and clean space.
Shockingly, only three in ten (29 per cent) parents said they own an air purifier for their baby’s nursery. Yet, 67 per cent of respondents were aware that they should be using an air purifier to help remove irritants and allergens from their baby’s nursery, to help reduce allergies.
To work towards a healthy nursery, over three quarters of parents (76 per cent) stated they would be willing to pay more for products that would help protect their baby’s health, and three fifths (60 per cent) would rather buy allergy friendly certified products to not put their child at risk, even if they don’t have allergies.
ClevaMama’s new ClevaPure Air Purifier is one of the only affordable, medical grade, ozone free air purifiers on the market, helping to protect against pollutants, mould, dust mites, bacteria, allergens, pollen, viruses, smoke, and odors.
Yet, 52% of respondents were unaware that babies cannot use certain air purifiers which produce ozone, damaging their respiratory system as a result.
The stylish and clever medical grade Mika device works with a simple touch system or can be controlled by an app, so you can schedule when you use it.
Dr Nina Byrnes, Medical Expert and General Practitioner, said: “With asthma and allergies on the rise, it’s becoming apparent that pollution is having a lasting effect on baby’s health. Air purifiers are a great way of ensuring good quality air within your home but unfortunately, not all parents realise that most aren’t Ozone free, causing even more damage. The new ClevaPure Air Purifier contains medical grade filters and is specifically Ozone free, removing 99.5% of airborne allergens throughout your home. It’s a much-welcomed addition to the market, and as Ozone free purifiers are much safer for babies, it’s an incredibly important feature to have when choosing which air purifiers are best at keeping your family safe. As we head into the colder months, it’s arguably never been a more important time to keep allergies and pollution at bay, especially in the home.”
Designed to fit in any nursery, “Mika” will engage children through its unique robot style – the eyes light up happy when the air is clean and become sad when the air is not. Being lightweight and portable, Mika can be easily used anywhere, at home or while away.
ClevaPure Air Purifier will be available to purchase on the ClevaMama website www.clevamama.com with an RRP of €224.99 and retailers nationwide.