Tag: #motorsport

The Strategic Importance of Centres of Excellence in the IT Industry and at Noesis

At the start of another exhilarating Formula 1 season, it’s fascinating to draw parallels between the high-speed world of racing and Ireland’s rapidly accelerating IT sector. While Ireland may not have an extensive Formula 1 history, it is making significant strides in a different kind of global competition, innovation and digital transformation within the IT industry.

Ireland’s IT sector has long been recognized as a hub for innovation. The country’s strategic location, pro-business policies, and access to the European market have attracted major global players. However, the true differentiator lies in the local talent, highly skilled, creative professionals who bring a unique perspective to the challenges of modern IT. Its tech-savvy workforce continues to make tech innovation thriving and at Noesis Ireland, we are proud to contribute to this dynamic ecosystem. 

At Noesis, we deeply appreciate the parallels between precision, performance, and continuous improvement, principles equally vital in technology and motorsport. Our Dundalk Centre of Excellence (CoE) represents the personification of these values, harnessing Ireland’s outstanding local talent to drive cutting-edge innovation in artificial intelligence, software development, quality assurance, low-code development, and data analytics.

Much like an F1 team’s pit crew, which fine-tunes every element for maximum efficiency, our Centre of Excellence is structured to ensure seamless integration of expertise, best practices, and emerging technologies. It serves as a hub where the latest advancements in IT are developed, tested, and deployed at speed, allowing our clients to stay ahead of the competition.

Strategically positioned between Dublin and Belfast, Dundalk offers a unique advantage. It allows us to tap into the talent and innovation potential of both Ireland and Northern Ireland. Its proximity to prominent universities, dynamic tech startups, and leading enterprises creates a thriving collaborative ecosystem, which helps us produce agile, scalable solutions designed for global impact.

Nelson Pereira CTO Noesis and Ricardo Batista MD UK&I Noesis

Our Dundalk CoE is more than just an operational hub; it is a powerhouse of collaboration and expertise. It specialises in key technology domains, including artificial intelligence, software development, quality assurance, low-code development, and data analytics. By consolidating knowledge and fostering continuous improvement in these areas, we ensure that our solutions remain innovative, adaptable, and impactful across industries.

Just like in Formula 1, where teams rely on real-time data, strategic decision-making, and continuous iteration, Noesis leverages the CoE model to enhance efficiency and deliver cutting-edge solutions. Whether it’s optimising software performance, ensuring seamless automation, or delivering scalable AI-driven insights, our CoE provides the agility and expertise needed to meet the evolving demands of the digital world.

Additionally, the CoE is pivotal in adapting to today’s hybrid work environment. It balances remote flexibility with essential physical collaboration, creating a space for meaningful innovation and team cohesion. This approach mirrors a well-coordinated pit crew, each member contributing precisely to the overall performance and success.

Ireland has long been a hub for technological advancement, and the Dundalk CoE further cements its position on the global stage. As Noesis continues to push the boundaries of IT excellence, we remain committed to fostering innovation, delivering cutting-edge solutions, and driving success—both for our clients and for Ireland’s growing reputation in the digital economy.

Just as an F1 team never stops refining its approach to gain an edge, we at Noesis embrace that same relentless pursuit of progress. Through our Centre of Excellence in Dundalk, we are accelerating Ireland’s digital transformation, ensuring that the country remains a leading force in global IT innovation.

Our vision is clear, to harness the power of Irish expertise to solve the world’s most pressing IT challenges, meeting and exceeding our clients’ needs and making their businesses better. Whether it’s enhancing operational efficiencies, driving digital transformation, or championing sustainability, our Centre of Excellence, here in Ireland and across the Noesis network, stands as a testament to what can be achieved when local innovation meets global ambition.

By Ricardo Batista, MD Noesis UK and Ireland

GT MANAGER – Racing Management Game Launches Today for iOS and Android. #Gaming #GTManager

Today GT Manager lets players take charge of a Gran Tourismo racing team and speed along the world’s most iconic racing tracks. In direct line with the rise of a new genre within the racing category, GT Manager – developed by French studio, The Tiny Digital Factory – allows players to build their own GT team in the ruthless world of motorsports. Available for free today on all app stores, GT Manager offers the best experience of motorsport management in the market.

A new game genre anchored in The Tiny Digital Factory’s legacy

GT Manager is the result of more than 10 years of experience building racing games from The Tiny Digital Factory team, having worked in partnership with Codemasters and Eden Games, including co-development on the official F1 Mobile Racing game, downloaded by 16 million players and played daily by 150,000 people. In offering unprecedented features and content, comparable to the best football management games, GT Manager carries the ambition to join the segment’s leader, F1 Manager, at the top of the rankings.

Racing games on mobile never managed to reach the top spots of mobile game rankings because of the lack of accuracy and the quality of the racing experience inherent to the devices’ small screens. GT Manager positions itself on the fast-growing segment of Sport Management games and in direct line with games conceived specifically for mobile in the racing category which represents five percent of current mobile games revenues.  The game plays in portrait mode and offers short game sessions to be played on the go.

GT Manager: sophisticated and accessible, the perfect balance for motorsport management games fans

Players will be able to master the art of the race as a racing team manager through an experience centered in management and tactical decisions taken from the pit.

The game offers a deep immersive experience in the universe of race management. Every player takes on the role of a young manager who will reinforce their expertise and network through their encounters with the leading experts of the track. Here, the engineer, the mechanic, the sponsoring manager are as important as the driver. It’s the player’s capacity to hone his skills which will allow him to make the difference in Career mode. This progressive evolution brings both sophistication and accessibility to the experience. GT Manager features a wide range of official GT championships licenced car models and authentic tracks to add to the authenticity.

GT Manager: An in-depth experience from the pit lane

Players take charge of every aspect of their GT team, before, during and after the race. From the development center and their headquarters, they will take all the major decisions regarding investments and the budget management of the team. From their team’s factory, the player can – through experience and investments – manage more and more aspects of the team’s life, from training to sponsorship scouting.

On the track, the race strategy is essential to get in front of one’s rivals. Going faster is not the solution to win. Tire wear, car settings and the information provided by your race team will have a major impact on the race’s results.

“GT Manager has been conceived by a team with many years of experience in developing racing games. GT Manager is the result of our expertise and we are proud to offer the first racing game fully developed, produced and edited by our Lyon-based studio from The Tiny Digital Factory”, Stéphane Baudet, CEO of The Tiny Digital Factory, explained.

In GT Manager, players will…

  • Manage pilots from the pit without any driving skills required.
  • Collect 19 official cars from major brands with various GT championships, under licence : Porsche, Mercedes, McLaren, Nissan, Audi, Chevrolet, Renault / Alpine, Ford, Honda, Aston Martin, Brabham, Saleen.
  • Build their own headquarters (five buildings and 12 departments), invest in their production factory and in R&D, recruit pilots, engineers and sponsors…
  • Equip their factory with more than 200 different cards.
  • Score points in the championship ranking to move up the next league.
  • Improve the performances of cars and pilots’ statistics.
  • Take part in daily races in endurance, sprint, at night and in seasonal events, on 11 different iconic racetracks.
  • Compete online in 1vs1 races to build their weekly and seasonal rankings.
  • Choose their tire strategy and adapt their general race strategy to react to race incidents.

GT Manager is now available for free on the Apple, Google, Huawei and Samsung stores!