Tag: #media

Sky Ireland and Virgin Media Ireland Announce Landmark Wholesale Deal

Sky Ireland and Virgin Media Ireland today announced a wholesale network access deal, that will significantly enhance broadband services available to Sky Ireland customers, across the country.

Through the partnership, Sky Ireland will supercharge its broadband experience and provide even more options to Irish consumers, utilising the infrastructure of Virgin Media Ireland’s superfast fibre broadband network.

Virgin Media Ireland boasts a formidable network that currently passes 1 million premises across Ireland, making it one of the most extensive and reliable broadband networks in the country. The company’s ongoing €200m network upgrade to full fibre is continuing to 2025 and will support speeds up to 10Gbps. Virgin Media Ireland has already upgraded over 250,000 premises to fibre across the Virgin network.

Speaking about the partnership with Virgin Media Ireland, Sky Ireland CEO, JD Buckley, said:

“This partnership with Virgin Media Ireland allows us to offer our customers even more choice when it comes to full fibre broadband. Sky now has partnerships with every full fibre broadband provider in Ireland. Whether our customers are using broadband for work, streaming content through Sky Glass or Sky Stream, or gaming, we can offer them the best full fibre service available in their area. This new partnership highlights our shared commitment to provide Irish consumers with a wider choice of high-quality services and the best broadband experience.” 

Tony Hanway, Chief Executive of Virgin Media Ireland said:

“We welcome Sky as a wholesale network partner as we continue our network expansion nationally, bringing ultrafast fibre connectivity to over 1 million homes by the end of 2025. This further development forms part of our comprehensive ongoing commitment towards Ireland’s digital progress, enhancing overall competition and service delivery for consumers, businesses and communities nationwide.” 

Sky Ireland’s latest full fibre broadband service will be available to customers across the country from 31st October. For further information on Sky offers and packages, check out www.sky.ie.

How to Harness the Power of Digital Marketing for Law Firms

With the rise of modern technology, digital marketing has become a valuable tool for law firms to promote their services and reach new clients. By leveraging the power of digital marketing, your firm can create powerful campaigns that will increase brand awareness and bring in more business. In this blog post, you will learn how to craft successful digital marketing strategies to help your law firm build an online presence and drive legal leads. We’ll discuss why it’s important for attorneys to establish an effective web presence through search engine optimization (SEO), content creation, social media engagement, pay-per-click (PPC) advertising, and other tactics designed specifically for lawyers. With these tips in mind, you should be able to develop efficient methods that attract prospects and generate more qualified cases!

Define Your Brand Identity and Goals 

Defining your brand identity and goals is an essential step of any digital marketing campaign for lawyers. Knowing what message you want to convey and what type of clients you are looking for will help guide your content strategy, SEO keyword research, social media posts, and other online efforts. Once you’ve established the goal of your campaign – whether it be growing visibility in search engine rankings or increasing the number of case leads – you can create campaigns that are tailored to meet those objectives. A law firm marketing budget should be allocated to both short-term and long-term goals in order to ensure consistent results. When setting these goals, remember to be realistic – if you are a small firm, it may take longer to reach the same level as larger firms. 

Create a Website That is User Friendly and Optimized for the Search Engines

Your law firm’s website should be designed with both users and search engines in mind. Search engine optimization (SEO) is a crucial part of any digital marketing strategy, so make sure to prioritize this when building your website. This means utilizing keyword-rich content that correctly uses headers, tags, titles, and meta descriptions, as well as providing an optimized website structure and fast loading speed. Additionally, you should ensure that your website is secure and easy to navigate for users. This will help improve the user experience and increase conversion rates from potential clients. 

Utilize Content Marketing Tactics That are Targeted to Potential Clients 

Law firms should have content marketing strategies tailored to target potential clients. This can include blog posts, infographics, videos, and podcasts that cover topics related to the law firm’s practice areas. Creating content that is educational, entertaining, and engaging can help demonstrate an understanding of the issues facing your potential clients and provide an effective way for them to learn more about your services. If done correctly, content marketing can help you build relationships with new prospects and establish credibility as a law firm. In order to maximize results, be sure to select formats and topics that are likely to resonate with your target audience. 

Take Advantage of Social Media Platforms 

Social media is more than just an online platform for interacting with friends and family – it can also be an effective tool for promoting your law firm. Social media allows you to directly engage with potential clients and build relationships in real-time. Additionally, by using social media platforms like LinkedIn and Twitter, you can share content from other sources that may be of interest to your target audience. This will help establish your presence on the platform as an authoritative resource for legal information, which is likely to attract more prospective clients. 

Make Use of Pay-Per-Click Advertising 

Pay-per-click (PPC) advertising is a powerful tool for law firms looking to generate more qualified leads. PPC allows you to create targeted ads that will appear in search engine results when specific keywords are used. This will help increase brand visibility and ensure that your ads reach potential clients who are actively searching for legal services. Additionally, PPC allows you to track the results of your campaigns and make adjustments as necessary in order to maximize return on investment (ROI). 

Taking the time to create a brand identity for your business and develop marketing plans around these goals can help propel you to success. Once you have a cohesive plan, it’s essential to create a website that is easy to use and optimized for organic search traffic. Additionally, content strategies such as blogging or creating explainer videos can target potential clients who are in need of your services/products. Those looking for further engagement with their clients should consider utilizing social media platforms like Twitter, Facebook, Instagram, and LinkedIn. Additionally, pay-per-click advertising can be leveraged to attract qualified leads and track the results of campaigns. By following these tips, you should be able to create a strong digital presence for your law firm that will bring in more business and generate higher revenue!

ConnectingUs is a new place where we all connect and grow.

Social Media is the thing these days and getting off the ground aint easy starting afresh but it all begins somewhere and of late people are leaving social media in their droves or changing platforms with Musk at the helm of Twitter and Zucks competing with his new take Threads which is limited for most but had a base to begin with being Instagram it will be interesting to see how this works out over time and what changes Musk and Zuckerberg will apply as they compete.

A new idea has been born by where you can have a social network plus more and more is in the works by web designer Adam O Gleason who wants to bring people together in a different way but not only by being a social media outlet it offers more than just what you typically find on your current social media outlets and here is where it got its name from, being a hub for more things than one this is how he hopes to build a nice community overall and take things in a different direction.

Adam tells us

“At ConnectingUs, we believe in the power of connections. We are a dynamic online network that empowers individuals to monetize their content, forge new relationships, and promote their businesses like never before. Our platform is designed to bring together a diverse community of creators, entrepreneurs, and professionals who are eager to share their passions, expand their networks, and unlock new opportunities.

Whether you’re an aspiring artist, a seasoned influencer, a startup founder, or a small business owner, ConnectingUs is your go-to destination for fostering meaningful connections. We provide you with the tools and resources to showcase your unique talents, engage with like-minded individuals, and take your endeavors to new heights.

https://familypets.ie/ one of Adams websites

What sets us apart is our commitment to fostering a supportive and inclusive environment. We believe that collaboration is the key to success, and by connecting people from different backgrounds and industries, we aim to inspire innovation, creativity, and mutual growth. Our platform encourages constructive interactions, knowledge sharing, and mentorship, allowing you to learn from others and develop your skills along the way.

Monetizing your content has never been easier. With our integrated monetization features, you can turn your passion into a sustainable source of income. Whether it’s through advertising partnerships, sponsored collaborations, or direct sales of your products and services, we provide the tools and guidance to help you monetize your efforts and build a thriving online business.

But ConnectingUs is about more than just financial gains. It’s about fostering genuine connections and building a supportive community. Our interactive features, such as forums, chat rooms, and virtual events, enable you to engage with fellow members, exchange ideas, and find collaborators for your projects. You can expand your reach, gain valuable insights, and connect with individuals who share your aspirations.

ConnectingUS network – https://connectingus.network/

Join us today and embark on a journey of discovery, growth, and connection. Whether you’re looking to monetize your content, meet inspiring individuals, or promote your business, ConnectingUs is your gateway to a vibrant network of opportunities. Together, let’s unlock the full potential of your passions and create a world where connections thrive”.

Welcome to ConnectingUs, where your dreams meet limitless possibilities.

How Does Social Media Play a Part in Divorce?

In the digital age, the influence of social media on various aspects of our lives cannot be ignored. It has revolutionised the way we communicate, share information, and stay connected with friends and family. However, the widespread use of social media has also brought unforeseen challenges, particularly in the realm of personal relationships and family dynamics. From flirting on Facebook or gaining traction on Twitter, social media has got its tentacles into almost every aspect of our lives, including our romantic relationships.

This article aims to explore how social media can contribute to the breakdown of marriages, leading to potential grounds for divorce in Northern Ireland.

How can Social Media Play a Part in Divorce?

There are a few ways that social media can have a role in a divorce and we’re going to explore some of these in this section. 

Instigating the Breakdown of a Relationship

Social media is all about connecting people but, in some cases, friending someone can lead to the blurring of the line between friendship and something more. Shockingly, figures show that social media has a hand in one in seven divorces and this is usually down to one spouse believing that the other is ‘cheating’ with somebody online. Often this will lead to that spouse turning detective and scrutinising their wife or husband’s social media presence for evidence which, in turn, can lead to the breakdown of the relationship. 

Quality Time

There doesn’t necessarily need to be infidelity involved for social media to impact on a marriage or relationship. 51% of mobile phone users say that quality time with their partner is often interrupted by social media use and many say that they have regular arguments with their partner over excessive social media use when they’re together. 

During and After the Divorce

As well as being a factor in a divorce happening in the first place, social media can also have a negative impact during and after the divorce proceedings and we’ll take a look at how in this section. 

Emotional Impact 

For many people, a divorce is a stressful time and this can be exacerbated by seeing your soon-to-be ex flaunting a new relationship on social media. A lot of people continue to check out their ex’s social media even though they know that no good can come of it and, similarly, some will choose to deliberately ‘wind up’ their ex by showing off a new partner. 

Unfortunately, even the most innocent of interactions can be misinterpreted on social media and so it’s always best to keep any intimate or romantic pictures close to your chest until the ink is dry on your divorce. 

Child Care and Custody

It’s only natural to want to share pictures of your kids on social media but this can cause problems if your ex is watching your every move. In some cases, a spouse will try to use the most minute detail of a social media post to strengthen their bid for child custody. This can be amplified further if a new partner is, quite literally, in the picture. 

Being Caught Out

It’s extremely common for money to play a huge part in divorce proceedings, and many people don’t realise that their social media presence can leave them out of pocket. For example, one partner is claiming that they need financial help in order to be able to pay the rent and bills and is then spotted on Facebook showing off a new car or extravagant holiday. In 2023, social media is routinely used to ‘catch people out’ and that includes a number of factors relating to separation and divorce. 

Publishing Private Information

For a lot of people, social media offers an opportunity to have a little vent and, while this is fine when you’ve suffered poor customer service or fallen victim to the weather, it can be held against you during a divorce. Unfortunately, we often fail to use the same filters on social media that we would in real life and sharing private information about your divorce or your former partner can land you in hot water and potentially damage your case during a divorce. 

Pause Before Posting

Social media can be an extremely useful tool and a great way of staying connected with friends and family even if you live miles apart. However, when going through a divorce, you should always proceed with caution. We have a tendency to want to give the illusion of living our best lives on our Facebook and Instagram but this can very much work against you during a divorce. 

Where possible, try to take a social media break until your divorce is finalised. If this isn’t possible, try to be mindful of what you’re posting and how those posts might be interpreted by your former partner or a divorce court. While this may be frustrating, it’s worth remembering that it’s only for a few months after which you’ll be starting your brand-new life – both on and offline.

Emerging Cyber Threats and the Role of Technology Media: A Spotlight on TechBuzzIreland and Guardio

The digital cosmos is presently in the throes of a substantial surge in cyber terrors. Proliferating at an exponential rate, this phenomenon is an offshoot of our existence in the era of bits and bytes. Miscreants of the virtual world, armed with progressively refined assault arsenals, continue to create menacing ripples. The onus, therefore, falls upon our public and private enterprises to outpace this ominous curve, shielding their data troves and virtual valuables.

Guardio, a luminary in the cybersecurity sphere, paints a picture of these threats morphing ceaselessly. This fluid landscape dictates a dynamic approach, punctuated by frequent fine-tuning of our protective and counteractive game plans.

The Role of Technology Media Outlets
In this intricate cyber landscape, technology-focused media outlets like TechBuzzIreland have a crucial role to play. These platforms can serve as a conduit between cybersecurity firms and the public, demystifying complex concepts and
sharing actionable insights in a language that non-technical individuals can understand.

Bridging the Information Gap
The average person may not fully grasp the complexities of cybersecurity. Still, they undoubtedly need to understand the potential risks and preventive measures that can shield them from becoming victims. Here, tech media outlets bridge the gap by transforming complex cybersecurity information into comprehensible news and articles.

Providing Timely Updates
TechBuzzIreland, and similar outlets, provide real-time updates on the latest cybersecurity threats and advancements in cyber protection. Given the rapid pace at which cyber threats evolve, these platforms; real-time updates are essential in
equipping the public and businesses with the information needed to stay safe. Guardios Insights on Emerging Threats
Guardio has been at the forefront of identifying and combating emerging cyber threats. Its insights have been instrumental in the fight against cybercrime, and its partnership with technology media outlets amplifies its reach and impact.

The Threat Landscape
Guardio has highlighted the rise of various cyber threats. These include ransomware attacks, which have seen a significant increase, especially against businesses. Ah, phishing attacks – an ominous specter that looms large. Their footprints have
become all too familiar in our digital alleys. Crafty rogues are taking a keen interest in the Achilles’ heel of security apparatuses – we, the humans!

Meanwhile, Guardio pulls the curtain back on a sinister puppet show – the Advanced Persistent Threats or APTs, if you will. Picture malevolent hackers as crafty spiders weaving webs within a network. Slipping in, they opt to dwell, clandestine, in the
nooks and crannies for what seems like an eternity. This malicious occupancy allows them to pilfer and plunder delicate data morsels, all while remaining cloaked in the shadows. Unnerving, to say the least.

Steps to Mitigate Threats

Guardio suggests multiple steps to mitigate these threats. For ransomware, for instance, they advise frequent backups of essential data and keeping systems and software up-to-date to avoid known vulnerabilities. Guardio also emphasizes the
importance of strong, unique passwords and the use of two-factor authentication.

For phishing attacks, education is key. Picture this: Internet denizens must morph into virtual sleuths, on the lookout for tell-tale signs of phishing exploits. Skepticism should be your newfound companion when it comes to unsolicited links winking at
you or whispers asking for personal tidbits. Guardio, sporting its armour of high-tech tools, promises to be your digital watchdog, barking alerts when it sniffs out anything remotely shady in your digital neighborhood.

The Power of Collaboration: Technology Media and Cybersecurity
When cybersecurity companies like Guardio and technology-focused media outlets like TechBuzzIreland collaborate, they create a powerful force against cyber threats. Together, they can communicate complex cybersecurity information effectively,
ensuring both businesses and individuals are better equipped to deal with emerging cyber threats.

Facilitating Wider Dissemination of Cybersecurity Knowledge
When Guardios insights are communicated through media outlets, the information reaches a broader audience. Businesses, institutions, and the general public get timely access to valuable cybersecurity knowledge, which can significantly reduce their risk of falling victim to cyber threats.

Cultivating a Cybersecurity Culture
By educating the public and businesses on cybersecurity best practices, these collaborations contribute to cultivating a culture of cybersecurity. When cybersecurity becomes a part of everyday conversations, individuals and businesses are more likely to adopt better security habits, thus reducing their vulnerability to threats.

Conclusion: Embracing a Proactive Stance
In conclusion, the rise of cyber threats demands a proactive stance. It’s not enough to react to threats as they occur; we must anticipate them and take preventive measures. Technology media outlets like TechBuzzIreland, in collaboration with
cybersecurity firms like Guardio, can play a vital role in this regard. By providing up- to-date, accessible, and actionable information, they can empower individuals and businesses to safeguard their digital assets effectively. In a world increasingly driven by digital interactions, this could be the most crucial battle we face.

Talon, Dentsu Redstar & Publicis join forces with Heineken 0.0 for an interactive time zone activation

Out of Home media agency Talon, in collaboration with dentsu Redstar and Publicis has partnered with Heineken 0.0 to bring an interactive time zone activation to Dublin City.

The aim of the outdoor campaign is to guess where in the world it is currently 1pm. The bespoke installation, located on Camden Corner utilises digital screens at street-level to present contestants with 4 city’s clocks. One clock is showing Dublin time, the other three are constantly spinning through city names. Once 3 city names are locked in, the contestants have 15 seconds [CG1] to guess which city is at 1 o’clock to win a prize. The competition will run each day between 12:30-2.30pm over the next two-week period with a countdown displayed outside the venue so passers-by know when it’s time to play.

The Out of Home activation is supported by a wider programmatic OOH campaign that centres on those key consumption moments where consumers can enjoy a drink at lunchtime without the mid-afternoon lull.

Eoin Carroll, Account Manager at Talon, said: Talon was delighted to work alongside Heineken, Dentsu, Publicis, and Micromedia to help elevate this campaign and bring it to life. The on-street activation was strategically located in Dublin City Centre in an area with high-footfall to reach consumers and get them involved in the conversation. The activation brings together creativity and a shared passion for creating memorable moments. I’m thrilled to have been part of such a great campaign.

Colin Doyle at Heineken said: “There is a huge positive movement towards more choice and moderation in Ireland, but we still have a journey to go on, to make Heineken® 0.0 a choice for whenever you fancy a beer. We want to eliminate any sense of the ‘odd one out’ feeling that Irish people may sometimes experience when choosing 0.0 options. Because really, who cares? So, whether it’s on a night out or at lunchtime, the focus should be about what really matters…enjoying good company and having the craic. This special OOH activation focuses on Heineken® 0.0 and lunchtime and will liberate Irish consumers socialising, whenever they’re out and on their own terms, zero explanation needed”.

Alenna Schneider, Client Manager at dentsu Redstar said: “There are so many great opportunities with OOH for creating impactful and engaging experiences for our audience. We knew we had to take advantage of what the medium offers to let people know that with Heineken® 0.0, there is zero explanation needed to enjoy a pint with your lunch. This was a fantastic team effort with great work from everyone involved!”

Peter Dobbyn, Creative Director at Publicis said: “For this project, we really wanted to create something surprising that would not only stop people in their tracks but invite participation. We do this with a fun competition that could literally take you from strolling Camden Street to lunching in Madrid. Cheers to that!”

5 Modern Marketing Techniques to Invest In

Did you know that Ireland has nearly 300,000 companies? With so many companies competing, it’s crucial to know the right marketing techniques to stand out. How can you design a marketing strategy that can make you shine amongst the competition?

If you’re curious about perfecting your company’s marketing, we’re here to guide you. Read on to learn more about common marketing techniques.

  1. Automation

One of the first things you’ll learn about in modern marketing is marketing automation. Many companies have found ways to automate their marketing, reducing the cost and effort necessary.

Such strategies uses campaigns across several channels that will help lift the burden of marketing from your shoulders. The most common method is automated marketing emails or calls. These are integral for building your audience and communicating with your consumers.

Automation can help you keep your payroll down and get rid of monotonous work that others may not want to do. Look into automated marketing to see how you can simplify your marketing strategy.

  1. AI in Marketing

While you look into marketing automation, you’ll likely come across several techniques that use AI in marketing. These are effective in multiple ways.

One way is customer service marketing. AI chat bots are exceptionally common as tools to discuss issues with customers visiting the site.

Some techniques also use AI tools to develop marketing content. Videos, voice-overs, and even music are all things that AI can handle.

  1. Digital Marketing

Digital marketing is vital for any marketing campaign. Often called “online marketing,” digital marketing uses the internet and other digital platforms to market.

These may include a company website, email outreach programs, and similar tools. You should design these around your demographic so you aren’t using tools others won’t interact with. Older demographics are less likely to engage with some forms of social media, for example.

Working with an experienced digital marketing group can help you target the right platforms and optimize your approach based on user behavior. They can also analyze data to refine campaigns for maximum engagement, ensuring you’re reaching your audience effectively and efficiently.

 

  1. Social Media Marketing

Social media will mix with any digital marketing campaign. For most companies, you’ll find social media marketing indispensable.

Social media focuses on platforms like Instagram, Facebook, Twitter, Reddit, YouTube, and other such areas of the internet. These platforms have a ready-made audience you can communicate with.

Businesses in healthcare and addiction can benefit from partnering with an addiction treatment marketing agency to reach and engage the right audience. This approach helps organizations establish credibility while maintaining sensitive communication with potential clients.

  1. Outreach Marketing

Finally, outreach marketing is critical for your modern marketing techniques. An outreach marketing campaign focuses on bringing new customers in.

Some companies focus on servicing the customers you’ve already earned. Doing so is important so you can retain their business, but growing is also vital.

Outreach marketing may also include inbound marketing. Inbound marketing campaigns focus on engagement from the customer, such as with SEO techniques or blogging. You can read more about inbound marketing with this blog from Adobe Experience Cloud.

Mastering Marketing Techniques

Finding the right marketing techniques will require looking at your company and demographic. Research your audience so you know what will most appeal to your consumers. Blend multiple strategies together to create the perfect marketing strategy for your company.

For more informative reads, be sure to browse our site.

Pearl & Dean Ireland and Stella Cinemas partner with Audi Ireland in media-first deal

Cinema advertising contractor Pearl & Dean Ireland has landed a pioneering media-first deal for Audi Ireland to run as an exclusive sponsorship partner with Stella Cinemas.

The partnership, set to begin on June 1st will run for one year and was brokered by Pearl & Dean Ireland and PHD Media, the media agency for Audi Ireland. This is a media-first deal for both brand and cinema chain, as it marks the first time Stella Cinemas will show advertising on its screens. Audi Ireland will have exclusivity in the advertising reel, meaning its advert will be the only one shown to audiences across Stella Cinemas at its sites in Rathmines and Ranelagh.

The on-screen advertising will feature Audi’s all-new Q8 e-tron vehicle, which launched into the Irish market earlier this year. The Audi Q8 e-tron provides an exciting insight into the future of electromobility at Audi where boundless creativity in design meets innovation and efficiency for a powerful, dynamic and luxurious driving experience.

Audi is passionate about creating meaningful, human-centric experiences and through emotional storytelling, driving a connection with its audiences. This latest Q8 e-tron advert does just that, allowing the audience to experience progress they can truly feel. As part of this commitment, Audi will also create a memorable journey for Stella cinemagoers from foyer to screen, with on-premise branding across both Stella Cinema sites, an Audi Mocktail served at the on-site bars and secret screenings and customer competitions planned throughout the year. Audi car owners will also be treated to free popcorn on Monday and Tuesdays throughout the year-long period.

This year marks the 100th anniversary of Stella Cinema in Rathmines, which opened its doors on the 29th of January 1923. Following an 18-month restoration project in 2015, today it is a luxurious modern cinema, that also reflects the glitz and glamour of the 1920s due to its original features. Ranked 16th in the world’s most beautiful cinemas and No.1 in the best cinemas in the UK and Ireland by Time Out in 2021, Stella has established itself as a world-class cinema experience and a go-to destination for movie lovers. The Stella Cinema Ranelagh opened in 2018 and has its own unique mid-century style, showcasing a mix of Hollywood blockbusters, cult classics, arthouse favourites and highlighting Irish film where possible.

Pearl & Dean is Ireland’s market leader for cinema advertising across ROI and Northern Ireland and has 100% market share in the Republic of Ireland.

Amy O’Shaughnessy, Box Office and Marketing Manager at Stella Cinema, said: “Stella Cinema is delighted to partner with Audi for an exclusive year-long partnership. We are thrilled to work with a brand that shares many of our values and believe Audi is a perfect fit for this sponsorship. Guest experience is at the heart of everything we do at Stella and having Audi as our exclusive on-screen advertising partner will allow us to maintain our customer-first approach to the cinema experience.”

Cassie Joyce, Agency & Client Director at Pearl & Dean Ireland, said: “Cinema advertising holds a unique power – the ability to weave a brand’s story into the anticipation and excitement that comes with a trip to the movies. We are delighted to collaborate with PHD to bring this electrifying media-first partnership together.  It’s been very exciting to connect two incredible brands; the ultimate premium cinema experience in Stella Cinemas and such an iconic automotive brand as Audi.”

Deirdre Schwer, Head of Marketing & Customer Experience at Audi Ireland, said: “We are delighted to be embarking on this landmark journey with Stella Cinemas. At Audi, our aim is not just to develop mobility solutions that inspire and excite, but to create experiences that truly resonate. These values we feel align with those of the iconic Stella Cinemas, presenting an opportunity to connect with our customers on a deeper level. We believe in progress you can feel, and securing this unique media-first partnership is yet another an important step for the brand into the future.”

Lauren Kavanagh, Innovation & Partnership Director at PHD Ireland, said:

We were delighted to negotiate this partnership on behalf of Audi as we identified great synergies between the Audi and Stella.  It is a hugely valuable media property in terms of solus advertising on one of the biggest screens in the country, and it is so exciting to see two of Ireland’s most premium brands, come together for an electrifying media first partnership’

Virgin Media launches 2 Gigabit Full Fibre Broadband to 345,000 homes and businesses in Ireland

Virgin Media has announced the rollout of 2 Gig full fibre broadband to homes and businesses across Ireland. This will see Virgin Media’s new 2 Gig fibre broadband become available in towns including Tralee, Killarney and Letterkenny, along with ongoing full fibre network upgrades in areas such as Dublin, Cork and Louth.

With lightning-fast speeds of up to 2 Gig and 99.9% reliability, Virgin Media’s new full fibre broadband network is designed to revolutionise the way we connect and experience the digital world.

Today’s announcement also represents a significant milestone in Virgin Media’s three-year transition to a full fibre network, having previously led the charge in making Ireland FASTER with the switching on of 1 Gig broadband across the company’s entire network in 2020.

Virgin Media’s new 2 Gig full fibre broadband will provide customers with even faster speeds and superior reliability than ever before, reinforcing the company’s commitment to delivering the very best digital connectivity to consumers and businesses across Ireland.

Tony Hanway, CEO of Virgin Media said: “At Virgin Media, we always aim to deliver the very best experiences to our customers through our broadband and television services. Today’s announcement marks a step-change for our business as we will now offer superfast and reliable fibre broadband services in new regions across Ireland, resulting in greater consumer choice and increased competition.”

Recent research carried out by Amárach, on behalf of Virgin Media, showed that in this post-Covid world, a consumer’s broadband connection has never been more important than it is today, with over a third of consumers not only relying on their home broadband for their entertainment and streaming needs, but also for their home working needs.

The research also found that over half (53%) have consumed more streaming content over the last two years compared to before the pandemic.

Unsurprisingly, 47% of respondents stated that a reliable broadband connection is the most important factor when it comes to their home broadband connection with 31% stating a high-speed connection as the most important.

Our homes have become our offices, schools, cinemas and everything in between and these findings underline how integral super-fast connectivity is to our daily lives. To find out more go to www.virginmedia.ie