Tag: lenses

Viltrox Unlocks Full Imaging Ecosystem for Creators for Black Friday

Viltrox is pleased to announce exclusive sitewide savings on the company’s acclaimed LAB, Pro, EVO, Air, Raze, and EPIC lenses, plus lighting and monitoring products, celebrating a decade of innovation in imaging technology. These special Black Friday prices will only be available from November 20th to December 1st, 2025.

As the festive season approaches, Viltrox invites creators worldwide to embrace the spirit of creativity and storytelling with its Black Friday 2025 Sale. Featuring 20% price reductions across all categories, from premium autofocus lenses to compact lighting and monitoring systems, the event continues Viltrox’s mission: to make professional imaging tools accessible to every creator. The Viltrox ecosystem spans the entire creative process from capture to creation, and supports major mounts including Sony E, Nikon Z, Fujifilm X, DJI DL, and PL.

 

LAB / Pro / EVO / Air Series: Autofocus lenses for every vision

Designed for photographers and hybrid creators, the Viltrox LAB, Pro, EVO and Air series of lenses cover the full focal range, with fast F1.2 / F1.4 / F1.8 apertures, and more. They offer superb optical performance and color accuracy across E, Z, and X mounts.

 

Viltrox’s LAB Series are flagship lenses that deliver exceptional sharpness, refined color rendition, and robust build quality for professional demands.

 

The Pro Series is built for hybrid shooters, combining fast apertures, consistent AF, and solid reliability across diverse shooting conditions.

 

The Viltrox EVO Series are compact, performance-driven lenses that balance portability and image quality – ideal for creators on the move.

 

The Air Series are Viltrox’s most lightweight, stylish, and intuitive lenses. They’re perfect for travel, lifestyle, and everyday photography.

 

Raze Series – Precision Autofocus Lenses for DJI Systems

Custom-designed for DJI Ronin 4D and Inspire 3, the Raze Series brings Viltrox’s renowned autofocus technology into aerial and cinematic production. The Raze Series includes 16mm / 24mm / 28mm / 35mm / 50mm / 85mm F1.8 and 90mm F3.5, offering cinematic rendering and consistent focus performance for aerial cinematography and gimbal workflows.

 

EPIC Series: 1.33× Anamorphic lenses for cinematic storytelling

Engineered for professional filmmakers, the EPIC Series covers 25mm / 35mm / 50mm / 65mm Macro / 75mm / 100mm / 135mm, all in PL mount, delivering the signature anamorphic 1.33× aspect ratio. The EPIC series produces rich flares, smooth focus transitions, and true widescreen depth, all combined to capture stories with cinematic emotion and scale.

 

Lighting and monitoring systems

Complementing its lens lineup, Viltrox offers compact camera flashes, portable LED lights and color-accurate HD field monitors – empowering creators to refine exposure, lighting, and tone control at every stage of production.

 

Beyond discounts – Empowering creativity

Viltrox’s Black Friday campaign goes beyond seasonal offers. It’s a celebration of creative freedom – a reminder that great storytelling starts with the right tools. With products that merge precision engineering, design simplicity, and creator-centered usability, Viltrox continues to empower visual artists worldwide to see beyond the ordinary.

 

More details and how to buy

Black Friday Promotion Period: November 20th – December 1st, 2025

20% price reduction across all Viltrox products

Available at Viltrox.com and from authorized retailers worldwide

https://viltrox.com/?ref=orbetcnl

Viltrox Announces Two New Affordable, Pocketable Ultra-Wide Autofocus Prime Lenses

Viltrox is pleased to announce two new ultra-wide autofocus prime lenses in its popular, lightweight Air Series: the AF 9mm F2.8 Air for APS-C cameras (available with E, Z and XF mounts) and the AF 14mm F4.0 Air for full-frame systems (FE/Z mounts). Weighing less than 190 grams, the new lenses expand creative possibilities for the many photographers and video makers who are seeing the need for lightweight, accessible, high-performance ultra-wide lens choices.

By introducing both these lenses at the same time, Viltrox is providing a complete prime lens solution for creators across both APS-C and full-frame systems. The launch reinforces Viltrox’s mission to make expansive image-making more accessible – removing the weight and cost barriers that have traditionally limited ultra-wide-angle photography.

Viltrox AF 9mm F2.8 Air
The AF 9mm F2.8 Air delivers ultra-wide versatility in a remarkably compact design. With a 113.8° field of view (equivalent to 13.5mm), it is well-suited for landscapes, architecture, and vlogging. Its fast, large f2.8 aperture enhances low-light shooting while also offering subject isolation. The optical design includes 13 elements in 11 groups – with 3 ED (Extra-low dispersion) lenses, 3 HR (high-refractive index) lenses, and 2 aspherical lenses – for sharpness and control across the frame.

Despite its advanced construction, the lens weighs just 175 grams in E and XF mounts, making it ideal for travel and on-the-go shooting. With a minimum focus distance of 0.13 meters and 0.15x magnification, it also supports creative close-ups. The STM autofocus motor ensures smooth, quiet, and accurate focusing, fully compatible with modern eye and face detection systems for both stills and video.

Viltrox AF 14mm F4.0 Air
The AF 14mm F4.0 Air brings a similarly compact approach to full-frame shooting. The 112° field of view, captures sweeping landscapes, cityscapes, interiors, and even astrophotography views – all with clarity and impact. The F4.0 aperture is balanced for sharpness and distortion control, while the 12-element, 9-group design – featuring 4 ED, 2 HR, and 2 aspherical lenses – ensures professional-grade optical performance.

At just 170 grams in FE mount and 185 grams in the Z mount version, it is exceptionally portable. A minimum focusing distance of 0.13 meters with 0.23x maximum magnification makes it particularly useful for capturing rich details at close range and emphasizing dramatic foregrounds. Like its 9mm F2.8 APS-C counterpart, an STM autofocus motor provides accurate, silent focusing and advanced subject tracking with eye and face detection.

Two prime lenses: for the ultimate ultra-wide experience
With the introduction of these two new prime lenses, Viltrox aims to remove longstanding barriers to ultra-wide creativity. Traditionally, such lenses have been defined by heavy builds, high prices, or optical compromises.

Viltrox’s new Air lenses overturn those expectations with pocket-sized portability, reliable autofocus, optimized for stills and video, and sophisticated optical designs that suppress flare and ghosting. At an entry price of just $199 USD, both the AF 9mm F2.8 Air and AF 14mm F4.0 Air make ultra-wide image-making available to a much broader audience.

Pricing and availability
Both lenses are available worldwide from September 19, 2025 at a retail price of $199 USD / €229 / £190 through authorized dealers and the official Viltrox store. For more information, visit: http://www.viltrox.com

More details and how to buy

For more information, please visit:

AF 9mm F2.8 Air E/Z: https://viltrox.com/products/af-9mm-f2-8-e?ref=orbetcnl

AF 14mm F4.0 FE: https://viltrox.com/products/af-14mm-f4-0-fe?ref=orbetcnl

MSRP: $199 / €229 / £190

Other Viltrox News

Viltrox Upcoming Lens Lineup and New TTL Flash at IBC 2025

Viltrox, a leading innovator in photographic and cine optics, will unveil a diverse portfolio of upcoming products at IBC 2025. Visitors can discover the brand’s latest advances in lens and imaging technology, including new autofocus lenses, a next-generation TTL flash, and intelligent optical solutions designed to enhance creative workflows.

Product Highlights at IBC 2025

 

  • AF 50mm F1.4 Pro – a professional-grade full-frame lens delivering exceptional sharpness and outstanding low-light performance.
  • AF 9mm F2.8 Air (APS-C) & AF 14mm F4.0 Air (Full-Frame) – ultra-wide lenses from the lightweight Air series, engineered for creators who prioritize portability without compromising quality.
  • AF 85mm F2.0 EVO – the first lens in the new EVO series, combining refined optics with a modern design language.
  • Z3 TTL Camera Flash – featuring a unique mech-inspired design with powerful lighting control.
  • Nexus AI Autofocus Adapter – an innovative adapter integrating artificial intelligence to expand focusing capabilities.

 

A Complete Optical Ecosystem

Beyond first-look products, Viltrox will present its broader ecosystem, including the LAB, Pro, and Air lens series, the DL-mount lineup for DJI Ronin 4D and Inspire 3, and the Epic 1.33X anamorphic cine lenses. Together, this range underscores Viltrox’s commitment to empowering photographers, filmmakers, and hybrid creators with versatile tools that elevate visual storytelling.

Inspiring Creativity

Under the theme “Powering Every Vision,” Viltrox highlights its mission to provide reliable, high-quality, and customizable optical solutions that inspire creativity and innovation worldwide.

Visit Viltrox at IBC 2025

Viltrox invites industry professionals, creators, and media representatives to visit Hall 11, Booth A09 at RAI Amsterdam from September 12–15, 2025 to experience the next generation of imaging solutions firsthand.

Digital Photography Tools That Will Make Your Photos Stand Out

Digital photography harmoniously combines art, science, and magic to create extraordinary imagery. As the competition intensifies in visual content creation, upgrading digital photography tools and understanding how to maximize these tools can set your work apart. This guide explores various resources that can significantly enhance your photographic practice, from powerful editing apps to smart accessories.

Editing Software: Bring Your Photos to Life

The magic of digital photography isn’t a stop-and-go process; it’s a continuous undertaking that starts with a well-thought-out selection of the photography subject up to the pinnacle — post-processing. It’s in the post-processing stage where the height of photography exists through the use of photo editing tools, where Adobe Lightroom is among the top options. This photo editing tool from Adobe is acclaimed for being user-friendly, incredibly powerful, and perfect for everything from color correction to detailed retouching. Seasoned photographers know that a little editing using Lightroom presets can revolutionize digital photography outputs. Presets are pre-configured editing settings that help you apply a certain style or mood to your photos with just one click. This innovation saves you tons of time while ensuring your work looks polished and cohesive. In turn, it can speed up your workflow and achieve consistent, professional-quality edits, bringing your digital photography prowess to a whole new level.     

External Lenses for Smartphones: Expand Your Vision

Smartphones are making a noticeable entrance in digital photography, gaining recognition from various competition-winning entries from smartphone photographers. If you’re among the many whose inner photographer has been awakened by the smartphone, you’d be glad to know that external lenses can seriously up your game. Clip-on lenses can give you wide-angle views, extreme close-ups, or dramatic fisheye effects. With brands like Moment and Olloclip offering high-quality lenses that attach easily to your phone, your mobile photography gains a professional edge. Whether you’re traveling, exploring nature, or doing a casual photoshoot, these tiny, portable tools offer big possibilities and ensure you don’t miss opportunities for taking exhibit-worthy snaps.

Tripods and Stabilizers: Capture Crisp, Clear Shots

Blurry images and awkward angles due to last-second shaking can ruin an otherwise perfect shot. Preventing these photography mishaps necessitates using a good tripod or stabilizer. For DSLRs, lightweight carbon fiber tripods are ideal for portability and durability. If you’re more of a smartphone photographer, handheld gimbals like the DJI Osmo Mobile keep your videos buttery smooth and your stills razor-sharp. A stable setup not only improves image quality but also opens up creative possibilities like long-exposure photography or time-lapse videos.

Lighting Tools: Following the Light

Like moths drawn to a lamp’s light, strategic lighting can have the same mesmerizing effect when taking a photograph. While natural light is fantastic, its availability is limited when you have so much photo inspiration going. This is where you need a little help from lighting tools. Ring lights, softboxes, and portable LED panels give you more control over brightness, softness, and direction of light, which is especially useful for portraits and product photography. Some lighting setups even sync with your camera to adjust settings automatically, ensuring perfect illumination every time. Don’t underestimate the power of good lighting; it can turn a decent photo into an awe-inspiring one.

 

The camera is only one of the key tools behind a fascinating photograph. Great photography stems from the collective contributions of the photographer, camera, tools, and accessories to tell a story and showcase a unique vision. Investing in even a few of these tools can significantly elevate your work, helping your photos not just look good but truly stand out. Start experimenting, keep learning, and capture amazing moments with the proper tools to take pictures that are worth a novel instead of a thousand words.

Viltrox To Show Exciting New Lenses, Monitors and More at NAB 2025

Viltrox will be unveiling a wide range of important and previously-unreleased camera lenses, monitors and flash lights at NAB 2025 in Las Vegas. Organized by the US National Association of Broadcasters, NAB is one of the top events on the calendar for creative professionals in video, photography, media and broadcasting. Notable photographers will be speaking at the Viltrox booth daily, including Viltrox Partner, Dgphotoholic, Viltrox Ambassador, Francisco Joel Hernandez, and noted DP and Cinematographer, Daniel Woiwode (@cineharmonia).

Viltrox will show unreleased products, including the Viltrox AF 35mm F1.2 LAB FE lens, the Viltrox AF 85mm F1.4 Pro FE lens, the Viltrox DC A1 Monitor, the Viltrox DC L1/L2 monitor and the Vintage Z1 Flash Light. An extensive range of other Viltrox lenses, monitors and accessories will also be on show at the booth. NAB 2025 takes place from April 6-9, 2025 at the Las Vegas Convention Center South Hall Lower, and Viltrox will be in booth SL11010.

Important new lenses and flash light

Viltrox will be showing some great new lenses, including the AF 35mm F1.2 LAB FE, which delivers exceptional image quality and low-light performance; the AF 85mm F1.4 Pro FE, a full-frame large aperture autofocus lens which redefines portrait photography with sharp details – even in low light – and stunning background bokeh; and also the new Viltrox 50mm F2.0 Air lens. Complementing these lenses is the new Viltrox Vintage Z1 Flash Light, a compact, lightweight retro-style flash light with professional control and great battery life.

New Viltrox monitors

Viltrox will also be showing the DC-A1 Camera Monitor, a 7-inch ultra-bright HD touchscreen monitor designed to meet the needs of professional filmmakers and photographers with an impressive 2800-nit ultra-bright display, and the Viltrox DC L1/L2 monitor, which provides a powerful display and exceptional performance from its large but lightweight 7-inch screen – with a 170° viewing angle and multi-angle frame for a detailed, immersive monitoring experience.

Viltrox guest speakers and special events

On each day of the NAB 2025 show, Viltrox will hold a regular series of events at the Viltrox booth, with photographers speaking, and prize raffles of exclusive Viltrox gear for attendees. From April 6-8 these events will occur at the same time each day.

David Guerrero (Dgphotoholic) will talk from 11:00am to 11:45am about ‘The Magic of Bokeh: Creating Dreamy Portrait via LAB Series Lenses’. From 1:30pm to 2:15pm, Viltrox Ambassador, Francisco Joel Hernandez (Francisco) will share his thoughts on ‘Framing the Soul: The Art of Portrait Photography via LAB Series Lenses’. From 3:00pm to 3:45pm, noted DP and Cinematographer, Daniel Woiwode (@cineharmonia), will speak on the subject of ‘Cinematic and Commercial Shots by Viltrox Anamorphic’.

Each of these speeches will be followed by a raffle with multiple Viltrox lenses and monitors as prizes: including AF 135mm F1.8 LAB FE lenses, DC-X Series Monitors, AF 56mm F1.7 Air XF lenses, and AF 20mm F2.8 Air FE lenses.

On the concluding day of the NAB show, April 9, from 10:00 AM to 10:45 AM, there will be one final event: Francisco Joel Hernandez (Francisco) will again give a talk on ‘Framing the Soul: The Art of Portrait Photography’. Two Viltrox DC-X Series Monitors will be raffled as prizes to the audience immediately following this talk.

Viltrox guest speaker details

David Guerrero, (Dgphotoholic), Viltrox Partner, www.instagram.com/dgphotoholic/
Francisco Joel Hernandez, (Francisco), Viltrox Ambassador, www.instagram.com/fjhphoto/
Daniel Woiwode, (@cineharmonia), DP and Cinematographer, www.instagram.com/p/CukhZQ7v2LN/

Event details and registration

NAB 2025, organized by the National Association of Broadcasters
Website: nabshow.com/las-vegas/exhibit/
Date: April 6-9, 2025
Location: Las Vegas Convention Center South Hall Lower, 3150 Paradise Rd, Las Vegas, NV, USA
Viltrox Booth: SL11010

Other Vitrox news 

Viltrox Reveals Innovative New Lenses at CP+ 2025 Japan

Viltrox, known for its advanced, compact autofocus lenses and camera accessories, is expected to be significant presence at the Camera & Photo Imaging Show 2025 (CP+ 2025), Japan’s premier photography and imaging trade show. In a series of highly-anticipated product launches, Viltrox aims to redefine the lens market and expand possibilities for photographers at all levels.

CP+ 2025 is Asia’s premier photography trade show, showcasing the latest camera technology and innovations. The event is held at Pacifico Yokohama, Japan from February 27 to March 2, 2025. Visit Viltrox at Hall D, Booth 49 to experience cutting-edge products, join insightful seminars, and network with industry professionals.

“This is the perfect venue to showcase our commitment to innovation and dedication to providing the tools photographers need to capture stunning images,” said Viltrox CEO, Daniel Dai (戴锦辉). “We welcome attendees to visit our booth, and experience the future of photography.”

Taking photography into a new era
Viltrox is set to debut several new standout unreleased products at the exhibition, including the AF 35mm F1.2 LAB FE, AF 85mm F1.4 Pro FE, AF 50mm F2.0 Air lenses, and Viltrox AF 135mm F1.8 LAB Z.

Viltrox will also introduce two new products at the upcoming CP+ show, with the Viltrox camera battery charging case debuting on February 27th, followed by the launch of the Viltrox AF 25mm F1.7 Air lens on February 28th.

These innovative lenses, making their exclusive debut at CP+ 2025, are expected to be available for purchase soon. These products set new standards in their respective focal length classes, with the potential to become the go-to lenses for professionals and enthusiasts alike.

Expert insights and advice
In a keynote speech, renowned award-winning Japanese photographer and videographer, Haseo, will offer inspiration and advice for photographers, and insights into Viltrox lens advantages. This exclusive presentation can be attended on March 1 from 2:30pm to 3pm, at Hall D Booth No. 49.

The AF 35mm F1.2 LAB FE, the second lens in Viltrox’s acclaimed LAB series, is revolutionizing the 35mm category. This exceptional lens delivers stunning image quality, boasts precise autofocus, and features a wide aperture for superior low-light performance, making it a standout choice for professionals and enthusiasts alike.

“We are empowering photographers with the tools they need to express their own unique perspectives,” said Viltrox’s Dai. “Our new lenses and innovative accessories inspire creators to extend creative boundaries and capture stunning images.”

Lenses and accessories that empower creativity
The new AF 85mm F1.4 Pro FE redefines portrait photography with its sharp details and creamy bokeh. Meanwhile Viltrox’s AF 50mm F2 Air FE combines lightweight, compact design with a versatile focal length, making it ideal for street photography and everyday photography.

As well as these exceptional lenses, Viltrox will also unveil a brand-new camera battery charging box and several other exciting innovations, such as the Viltrox DC A1 monitor, and Viltrox DC L2/L3 monitor.

“These new products embody Viltrox’s dedication to meeting the diverse needs of photographers, from hobbyists to professionals,” said Kahn Wang, Viltrox marketing director. “At CP+ 2025, we will not only introduce groundbreaking lenses but also a range of creative accessories designed to elevate the entire photography experience. We will soon announce the official release dates.”

Find out more
For more information about these new Viltrox products, visit https://geni.us/prfebcp and drop in at the Viltrox booth (CP+ 2025 Hall D, Booth 49), at Pacifico Yokohama, Japan from February 27 to March 2, 2025.

 

Event details: https://www.cpplus.jp/?hl=en