Tag: #led

CHERRY KW 300W MX mechanical wireless keyboard review

The CHERRY KW 300W MX  is a standout entry in the competitive wireless mechanical keyboard market. It merges CHERRY’s legendary switch quality with modern features like hot-swappability, multi-device connectivity, and, most notably, a focus on quiet operation.

The KW 300W MX employs a QWERTY keyboard layout ditching the Numpad for a more ergonomic setup that keeps your mouse closer to your hands. This space-saving design is immediately appreciated on crowded desks.

PBT Keycaps: The keyboard uses high-quality, double-shot PBT keycaps. Unlike standard ABS plastic, PBT is highly resistant to shine and wear, ensuring the keys maintain their textured feel and the legends remain crisp even after extensive use.

Aesthetics: The design is minimalist and professional, often featuring a subtle black/copper/grey color scheme. It includes dimmable white LED backlighting, which is functional for low-light conditions without being distracting or overly flashy but look really cool in my opinion. There is a small, convenient control dial is included for intuitive adjustment of volume, brightness, or channel switching.

At the heart of the KW 300W MX is the German-engineered CHERRY MX2A switch. These updated switches are known for smoother keystrokes, improved acoustics, and exceptional durability, boasting a lifespan of 100 million keystrokes. and can be swapped out with the tool provided in the box.

The keyboard is built for flexibility, supporting both wired and wireless connections.

Connectivity is handled via Bluetooth 5.2 and supports up to four devices simultaneously. Dedicated keys (usually F1-F4) allow for seamless switching between your PC, tablet, and phone, making it an excellent tool for multitasking across platforms. It also supports wired operation via the included USB-C cable, which doubles as the charging port. It was tested using two laptops and a mobile phone via the seperate channels and no issues with connectivity noted. YOU will be asked to enter a password on the keyboard for all devices connected with bluetooth.

The CHERRY KW 300W MX is an exceptional keyboard for anyone seeking the tactile and responsive feel of a mechanical keyboard without the accompanying noise. It’s a premium, durable, and flexible choice for professionals, writers, and programmers who value a clean workspace and a high-quality typing experience.

Features

  • ORIGINAL CHERRY MX2A SWITCHES The KW 300 MX is equipped with CHERRY MX2A keys, which are characterized by particularly good sliding properties and improved acoustics. The result is a super-soft touch with an extremely long service life of up to 100 million strokes per key (depending on the switch type) and unbeatable precision.
  • PERFECT ACOUSTICS The inside of the housing is damped with several layers of foam. In combination with the lubricated MX2A switches and the high-quality PBT key caps, this results in whisper-quiet noise when typing. Entries are acknowledged with a subtle “thock” sound.
  • HOT-SWAP SOCKETS The individual switches can be easily removed with the enclosed tool and replaced with other MX switches of your choice. Simply insert the new buttons into the special hot-swap sockets and you’re done. No soldering or screws are required: just snap into place.
  • RECHARGEABLE BATTERY The built-in lithium-ion battery can be recharged using the a USB-C cable. A full charge is sufficient for several weeks of undisturbed work depending on the selected lighting intensity and personal habits. For example, the battery lasts for about six weeks with the lighting off, and about one week with the LEDs on.

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Jabra Expands Meeting Room Portfolio with Jabra Scheduler

Jabra, a world leader in professional audio and video solutions, today announced the launch of the Jabra Scheduler, a touchscreen scheduling panel that displays meeting room availability and allows users to reserve spaces directly at the room or through their digital calendars. The panel simplifies scheduling by making it easier to find available spaces, prevent double bookings and deliver a seamless experience across Jabra’s meeting room solutions. Made from more than 50% recycled materials, the panel also supports more sustainable manufacturing practices. The Jabra Scheduler will be globally available on November 17, 2025.

A Complete End-to-End Solution

The Jabra Scheduler works seamlessly with both Microsoft Teams Rooms and Zoom Rooms, making it easy to pre-book meetings through a digital calendar or reserve a space directly at the room. Once synced, upcoming meetings appear in real-time on the interactive touchscreen display, showing exactly how long each room will remain available. LED indicators clearly signal whether a space is free or in use, helping reduce interruptions and keep meetings running smoothly.

In addition to complementing Jabra’s audio and video portfolio, the Jabra Scheduler can also be used in environments and rooms that don’t currently feature Jabra devices. This flexibility allows organisations to standardise their scheduling experience across all meeting spaces while still benefiting from Jabra’s high-quality hardware design and integration with leading platforms.

The Right Room for Every Meeting

The Jabra Scheduler makes it easier for employees to quickly find the space that best suits their meeting needs. Its clear touchscreen display shows real-time room availability, helping users see whether a room is available and for how long, reducing interruptions and last-minute confusion.

  • Book ad hoc with confidence: Instantly check if a room is available for the full duration of your meeting.
  • See availability at a glance: The high-contrast display and LED indicators make it easy to spot open rooms.
  • Simplify everyday workflows: Pre-book or reserve on the spot to save time and keep meetings on schedule.

By making it easy to match meeting needs with the right room, organisations can reduce wasted time, avoid double bookings and improve overall meeting efficiency.

Fast, Reliable Deployment

The Jabra Scheduler is designed for quick setup at scale. With integrated cable management, the panel connects directly via a category cable, making installation straightforward once power is in place. It also offers several flexible mounting options, including flat on the wall, angled wall mount, mullion mount or glass, with all hardware included in the box to streamline deployment and minimise complexity.

Devices can be centrally managed through Jabra+, enabling organisations to provision, monitor and update schedulers across multiple locations.

Holger Reisinger, SVP Enterprise Video Business Unit at Jabra, said, “The Jabra Scheduler marks an important expansion of our video and collaboration portfolio, introducing a new product category that completes our meeting room offering. With industry-leading video, professional audio and now intuitive room scheduling, Jabra delivers the full meeting experience from one trusted provider, making it simpler for organisations to deploy, manage and collaborate seamlessly across every space.”

Key Benefits

  • Instant room status – Lightbar and on-screen schedule for quick availability checks.
  • Reliable deployment – Wired connection with easy cable management and plug-and-play setup.
  • Remote-friendly – Spaces can be booked in advance, on-site or off-site.
  • End-to-end integration – Complements Jabra PanaCast portfolio, Microsoft Teams Rooms and Zoom Rooms.

The Jabra Scheduler will be available at an MSRP of £610.

Learn more at: www.jabra.com/jabra-scheduler

See our Jabra Reviews

Give the gift of results-driven me-time with SkinKrush LED face masks

Christmas is well on its way and everyone is busy making lists and worrying about what to get the people  who mean the most to them. And while skin tech has become a big hit with beauty lovers at Christmas time, it can feel  overwhelming trying to figure out which product will truly deliver desired results, and not end up unused and unloved in  a vanity drawer. 

Since SkinKrush– a proud member of Guaranteed Irish – launched its Rejuvenating LED Face Mask and Clear & Calming  LED Face Mask a year ago, these clever devices have garnered a legion of fans, not only for their efficacy but also for their  comfort and ease of use. They’re even recommended and stocked by Dublin’s renowned Institute of Dermatologists.  

“At the Institute of Dermatologists, we are always seeking evidence-based solutions that empower patients to take  control of their skin health. The SkinKrush Clear & Calming LED Mask and Rejuvenating LED Mask have exceeded  expectations.

Our patients love them, and we have seen first-hand the confidence they help restore,” says Consultant  Dermatologist and Institute of Dermatologists Co-founder, Professor Caitriona Ryan. “The Clear & Calming Mask is a  transformative tool for those dealing with acne or rosacea, combining blue and red light therapy to reduce inflammation,  support healing and visibly calm the skin. The Rejuvenating Mask is equally impressive, using red and near infrared light  to stimulate collagen, reduce redness and enhance radiance.

The thoughtful design and ease of use make these masks an  outstanding way to deliver professional grade care at home. Created by experienced aesthetic nurses, these masks reflect  what we value most in skincare — innovation, integrity and impact.”

The SkinKrush® Rejuvenating LED Face Mask features both red (633nm wavelength) and infrared (830nm wavelength)  light to improve the appearance of fine lines and wrinkles and reduce inflammation and redness in the skin, revealing a  clearer complexion in as little as 10 minutes per day. The SkinKrush® Clear & Calming LED Face Mask features both blue  (415nm wavelength) and red (633nm wavelength) light and is designed to treat acne and acne scarring as well as reduce  redness associated with acne.  

Now available in Avoca Stores, both masks feature a specially designed strap that fits over the top of the head for superior  comfort, eye shield inserts to prevent light from reflecting upwards, and a 10-minute timer to ensure the mask switches  off at the end of treatment. To achieve a noticeable improvement, regular use is recommended, ideally 10 minutes a day,  three to five times per week. 

Give someone special the gift of clear, healthy-looking skin and start their 2026 with hassle-free, futuristic skincare goals  they can realistically stick to. 

The SkinKrush®Rejuvenating LED Face Mask and SkinKrush® Clear & Calming LED Face Mask, €350 each,  are available in Renew Skin Clinic, Avoca Stores, Institute of Dermatologists and at skinkrush.com. 

Follow SkinKrush® on Instagram @skinkrush 

STEALTH expands its range of cross platform light-up gaming accessories

STEALTH, one of the UK’s leading gaming accessories brands, has expanded its range of light-up gaming accessories to include more innovative lighting designs and premium features, ideal for bedrooms and gaming dens for gamers of all ages.

The latest collection includes stylish headsets with full RGB light-up earcup designs, headset stands with light-up trims and PC peripherals which add a splash of personality to any desk setup, whether that be for gaming, study or work.

All of the below products are available from high street retailers now, and are cross-platform compatible, including the Nintendo Switch 2. The timely launch makes them ideal gifts for Christmas.

In addition to its commitment to producing affordable, yet high quality gaming accessories, STEALTH also prioritises sustainability and was the first UK gaming brand to introduce 100% plastic-free packaging in 2018.

STEALTH RADAR Glow Headset

Price: £29.99

Available in black from Smyths

Available in White from Argos and Very

 

 

This stylish white LED aviator-style gaming headset by STEALTH features five animated RGB effects on the earcups for a fun and immersive gaming experience.

The 40mm speaker drivers deliver clear sound and a built-in mic with pop filter ensures clear streaming and chat functionality.

Compatible with PS4, PS5, Xbox One, Xbox series X and S, PC, Nintendo Switch (including Switch 2), and Switch OLED.

STEALTH Radar Light-Up Night Sky Headset & Stand Bundle

Price: £49.99

Available from Smyths

 

Budding astronauts will love this night-sky themed matching LED headset and stand bundle by STEALTH. Perfect for kid’s bedrooms, both the stand and headset feature night-sky LEDs on the base of the stand and earcups of the headset, with 5 changeable RGB lighting effects.

The RADAR headset boasts 40mm speaker drivers for immersive sound and pop mic with filter for clear chat when gaming with friends. It also has additional charging ports to charge other devices.

Compatible with any headphone jack, so they can also be used for remote learning on desktops/mobile devices as well as gaming on many different platforms, including Nintendo Switch 2.

STEALTH Panther white LED headset

Price: £29.99

Available from Smyths

 

Previously only available in black, STEALTH has released its premium Panther headset with light-up ear cup trims in white, to coordinate with more consoles and colour schemes.

Multi-platform and lightweight, it has an adjustable headband and soft foam, breathable mesh earcups for comfort during long gaming sessions. The speakers offer high quality audio for immersive gameplay, while the pin-point mic and integrated audio controls make in-game chat functionality seamless and won’t disrupt the flow.

Its wired design, featuring a braided cable for extra durability, means set up couldn’t be easier – just plug and play.  Compatible with most gaming platforms thanks to the 3.5mm audio jack, including Playstation, Xbox, Nintendo (including Switch 2), PC and mobiles and tablets. Older Xbox One controllers may require a separate headset adaptor.

STEALTH Light-Up 3D Wired Gaming Mouse

Price: £12.99

Available from Argos

 

With a light-up 3D geometric design, this wired mouse from STEALTH is ideal for a PC gaming setup. Compatible with consoles and PCs, it has 13 static and animated lighting effects to choose from.

It has six sensitivity settings up to 7200dpi for selecting the perfect speed, making it perfect for gaming and regular use alike.

STEALTH Light-Up Wired Gaming Keyboard and Mouse

Price: £27.99

Available from Argos

 

Featuring a full-sized keyboard with numeric pad and four-button mouse, this matching light-up set has three different, co-ordinated, animated lighting effects, including breathing mode.

The keyboard has a 360 light-up base for creating the perfect gaming ambience on a desk. It also has silent click keys, so late night gaming sessions don’t disturb others, and anti-ghosting keys so that complex commands register correctly.

The mouse has adjustable sensitivity for different types of gameplay, four buttons and a scroll wheel.

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LYPERTEK Soundfree S30 bone conduction headphones Review

The Lypertek Soundfree S30 is a versatile pair of open-ear headphones designed for active lifestyles. Unlike traditional earbuds that sit in your ear canal, the S30 uses cartilage (bone) conduction technology, which delivers sound through the cartilage of your ear while leaving your ear canal open. This is a key feature for runners, cyclists, and anyone who needs to be aware of their surroundings and with the dark evenings closing in these are ideal and not only this there is a safety LED light to make others aware you are there especially for those joggers who still insist on wearing all Black in the dark

Going to the gym jogging or swimming these have an IP68 waterproof and dustproof rating.  They also come with 32GB of built-in storage, allowing you to load over 8,000 songs and leave your phone behind when you work out. This dual-mode functionality, offering both Bluetooth and MP3 playback, is a huge convenience and with most gyms banning phones these days it again is ideal.

The audio clear with balanced audio with 10mm drivers, though they may not have the deep bass of traditional in-ear headphones Lypertek has included three EQ presets (Bass, Balance, and Vocal) that you can switch between with a simple tap and there is a notable difference between the EQs, I would of like to have seen an app but hey they are good as is out of the box. 

Overall, the Lypertek Soundfree S30 excels as a multi-functional sports headphone. It delivers a solid blend of open-ear safety, rugged durability, and the freedom of an on-board music player, making it a compelling choice for athletes and outdoor enthusiasts and general users with great sound.

Features 

  • 【IP68 Waterproof Swimming Headphones】TUV Rheinland Certified 10m IP68:Dust-tight & waterproof to 10m,waterproof earbuds for swimming, running, workouts & mores,swimming headphones underwater
  • 【Headphones Bone Conduction with Cartilage Conduction & EQ Presets】 bone conduction earbuds with tragus-based design for natural sound, safety, comfort; bone conduction headphones Bluetooth with 3 EQ modes & dual-mic ENC for clear calls
  • 【Sport Bluetooth Headphones with Bluetooth 6.0 & 32GB MP3】 our workout headphones Seamlessly switch between Bluetooth 6.0 streaming and 32GB MP3 storage (8,000+ songs) for phone-free listening,running headphones for men
  • 【Open Ear Earbuds with Patented Safety LED】running headphones with rear-facing LED boosts nighttime visibility for safe running and cycling, a unique feature for active lifestyles by our running earbuds for men
  • 【Comfortable Workout Headphones with Open-Ear Design】Ultra-Light 23g Comfort frame with titanium memory wire and silicone coating ensures secure, sport wireless headphones all-day comfort for sports and daily use,perfect running earbuds for women and men

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emporia TOUCHsmart.3 unboxing and first look

Intelligent solutions impress with their simplicity. This is also the case with this mobile phone for seniors, which comes pre-installed with WhatsApp, Signal and Telegram. emporia have also combined a touchscreen with buttons, making it even easier to use. This makes the emporiaTOUCHsmart.3 the most intelligent flip phone on the market. Along with other models we have from the brand we will be also testing this one out over the coming weeks check the unboxing below and the full review at a later date and if you have any questions feel free to ask.

emporia have also brought back the shortcut button. Thanks to these buttons on your senior mobile phone, you can launch your favourite app (WhatsApp, Telegram or Signal) directly and immediately start communicating with your loved ones. The phone is also equipped with a voice assistant, LED torch, alarm clock with snooze function, radio, calendar, etc. Safety in operation and use is also ensured by the patented emporia emergency button, IP44 dust and splash protection, M4/T4 hearing aid compatibility and automatic call acceptance when the phone is opened.

The model also has two cameras (8 MP back camera and 2 MP selfie camera), supports VoLTE (Voice over LTE) and is equipped with the Android OS operating system.

Features

  • Shortcut button for WhatsApp, Signal or Telegram
  • Touchscreen and keyboard in one device
  • Hotspotfunction for internet access
  • emporia emergency call function
  • Automatic call acceptance when the device is opened
  • IP44 protection against dust and splash water

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Unboxing

Vitesy launches its upgraded version of Shelfy to extend food freshness #IFA2025

Vitesy, a company committed to improving people’s well-being and health through the development of sustainable and smart solutions, announces the launch of an upgraded version of the original Shelfy at IFA Berlin. This upgraded smart device is designed to extend food life, eliminate bacteria and odours, and significantly reduce household food waste.

The main upgrades from the original Shelfy include a new colour option, blue LED lighting for even more effective photocatalysis and enhanced battery performance for a more efficient charging cycle. As German households continue to waste a staggering 10.8M tonnes worth of food annually, Shelfy arrives at a crucial time to help families cut costs and live more sustainably. Vitesy will be at IFA Berlin in H1.2 Booth 113. The new Shelfy will be available from Vitesy from 16th September 2025 for an RRP of £119 [ launch offer at £109]

With its advanced photocatalytic technology, Shelfy removes harmful gases and microorganisms from inside refrigerators, reducing bacteria in the air by up to 97.5% in just 10 minutes and cutting unpleasant odours by 80%, such as those from fish or cheese. It also neutralises ethylene, the natural gas emitted by fruits and vegetables that accelerates spoilage, thereby slowing ripening and decay. The result is fresher food for longer with up to 12 extra days of shelf life.

Key features of Shelfy:

  • No filter replacements needed: The washable ceramic-coated filter helps maintain zero-waste usage and only needs to be washed under water when necessary and placed back in the device.
  • Smart sensors: Built-in temperature monitoring and door opening detection support energy efficiency.
  • Blue LED light: makes photocatalysis more efficient
  • Three adaptive modes: Eco, Crisper, and Performance mode are tailored to placement and usage needs.
  • Up to three weeks of battery life with easy USB-C recharging.
  • Full app integration: The Vitesy Hub app provides real-time fridge analytics, energy tips, and storage advice.
  • Smart home ready: Seamless compatibility with Google Assistant and Amazon Alexa.

Shelfy also contributes to broader sustainability goals. Vitesy manufactures the device without glue or harmful chemicals, packages it plastic-free and works with sustainability partner UP2You. Its reusable

design aligns with Vitesy’s commitment to a zero-waste future.

With the cost-of-living going up, Shelfy is a one-time investment that can start to pay for itself within months, making it both an eco-conscious and financially smart addition to any kitchen.

How LED Headlights Are Revolutionizing Car Lighting Technology

The automotive lighting industry has undergone a remarkable transformation in recent years, with LED headlights leading the charge toward safer, more efficient driving experiences. Modern vehicles increasingly feature these advanced lighting systems, and for good reason. LED technology offers significant advantages over traditional halogen bulbs, making them an essential upgrade for drivers seeking enhanced performance and reliability.

The Clear Advantages of LED Technology

Superior Energy Efficiency

One of the most compelling benefits of LED headlights lies in their exceptional energy efficiency. LED headlights consume about 80% less energy than halogen lights, dramatically reducing the strain on your vehicle’s electrical system. This improved efficiency means your alternator doesn’t have to work as hard to generate power, which can extend battery life and potentially improve fuel economy.

For hybrid and electric vehicles, this energy savings becomes even more critical. For a battery-operated car, this reduced energy consumption means the strain on the power source is greatly decreased, and the driving range is increased. Traditional halogen bulbs waste most of their energy by converting it to heat rather than light, making them far less efficient than their LED counterparts.

Extended Lifespan and Reliability

LED headlights have a minimum of 20 times longer lifespan than their alternative halogen headlights. While halogen bulbs typically last between 500 to 1,000 hours, LED lights continue shining for up to 30,000 or more hours. This remarkable longevity translates to years of dependable service.

2000 hours lifespan means that it would need you to spend 60 years behind the wheel to burn out the LED lights. This extended durability reduces maintenance costs and eliminates the frequent headlight replacements that plague halogen bulb users.

Fiat 500 headlights image provided by ONLINECARPARTS.co.uk

Enhanced Brightness and Safety Performance

Improved Visibility

LED headlights provide significantly brighter illumination compared to traditional options. Unlike traditional halogen bulbs, which produce a yellowish light, LEDs emit a crisp, white light that closely resembles daylight. This enhanced visibility proves crucial for night driving safety, allowing drivers to spot road signs, obstacles, and pedestrians more effectively.

LED headlight bulbs are capable of emitting an extremely high level of brightness that is much brighter and the light is much more concentrated than other car headlight bulb technologies. The wider and farther range of visibility significantly increases driver safety levels, particularly during adverse weather conditions.

Instant Illumination

Unlike some competing technologies, LED headlights can be on/off instantly, while halogen lights take a moment to reach their brightness even at low beams. This instant response proves vital in emergency situations or when driving in changing light conditions, ensuring optimal visibility when you need it most.

As AUTODOC Blog notes, “Driving safety and comfort largely depend on the headlight brightness. Therefore, every car owner must monitor the condition of their car lights.” LED technology makes this monitoring easier while providing consistently superior performance.

Environmental and Economic Benefits

Reduced Heat Generation

LED lights have unparalleled efficiency when it comes to producing less heat. Halogen bulbs tend to generate a lot of heat besides emitting light, which puts additional stress on your car’s battery. This reduced heat output makes LED headlights safer for both the vehicle’s electrical system and surrounding components.

Long-term Cost Effectiveness

While LED headlights require a higher initial investment, their extended lifespan and reduced maintenance needs make them cost-effective over time. This longer lifespan reduces the number of replacements and keeps maintenance costs low. The energy savings also contribute to overall vehicle efficiency.

Technical Considerations and Installation

Advanced Design Features

Modern LED headlight systems incorporate sophisticated cooling mechanisms to maintain optimal performance. ND LED bulbs can last for a long lifespan of over 50,000 hours thanks to features like dual copper heat pipes and high-speed cooling fans that ensure efficient heat dissipation.

Compatibility and Customization

LED technology offers unprecedented design flexibility. LEDs offer customization options to look more cool. You may change the design of the light and some other functions. This versatility allows manufacturers to create distinctive lighting signatures while maintaining functional excellence. 

The Road Ahead for LED Technology

Market Adoption

The automotive industry continues embracing LED technology at an accelerating pace. At Consumer Reports, 55 percent of the 2018 models we tested had LED headlights. Of the 2019 models we’ve tested, 86 percent had LEDs. This rapid adoption reflects both consumer demand and manufacturer recognition of LED advantages.

Safety Improvements

The National Highway Traffic Safety Administration (NHTSA) reported a total of 34,439 car accidents in its latest Traffic Safety Facts report, of which a staggering 51% to 67% occurred at night and during low light conditions. Enhanced lighting technology like LEDs plays a crucial role in addressing these safety concerns.

Making the Upgrade Decision

When considering LED headlight upgrades, drivers should evaluate their specific needs and driving conditions. LED headlights are brighter than halogen and traditional light bulbs, offering better road sign recognition. The combination of improved visibility, energy efficiency, and long-term reliability makes LED headlights an excellent investment for most drivers.

The revolution in automotive lighting technology continues advancing, with LED headlights representing a significant step forward in safety, efficiency, and performance. As these systems become more affordable and widely available, they’re transforming how we approach nighttime driving, making roads safer for everyone while reducing environmental impact through improved energy efficiency.

For modern drivers seeking the best combination of performance, reliability, and long-term value, LED headlights represent the clear choice for illuminating the path ahead.

 

 

Team GB Announce Partnership with TCL

TCL, a global leader in consumer electronics and the world’s No.1 Ultra-large, Mini LED TV brand, will bring its newly-announced partnership with the International Olympic Committee (IOC) to the UK in collaboration with Team GB ahead of the upcoming Olympic Winter Games Milano Cortina 2026.
As a  Worldwide Olympic Partner, TCL will support Team GB to bring British athlete stories to life, using technology to amplify the human stories of resilience that define Olympic greatness and drive meaningful engagement with fans and communities alike.
TCL offers the leading Mini-LED technology on the market which represent the ultimate way to experience the Olympic Games from home. Featuring industry-leading Mini LED technology and Dolby Vision support, TCL’s ultra-large screen Mini LED TVs deliver exceptional picture quality, rich colours and immersive sound. Whether enjoying the games alone or with family and friends, TCL’s award-winning TVs provide a front-row seat to the action, making every moment feel larger than life and accessible to more households across the UK.
TCL’s 8-year partnership with the IOC is rooted in a shared ambition to inspire greatness through sport and technology. By getting behind Team GB, TCL is committed to supporting athletes on their journey to the world’s biggest sporting stage while enriching the Olympic experience for millions of fans across the UK. This marks the beginning of a sustained, long-term commitment to sport, innovation and community in the UK which will stretch across the entirety of the 8-year partnership.
Adam Aldred-Lane, Marketing Director, TCL UK, commented: “TCL, as a Worldwide Olympic Partner, is honoured to be working with Team GB, a symbol of sporting excellence and national pride. Our mission to ‘Inspire Greatness’ aligns perfectly with the values of Team GB. Through our industry-leading technology and a shared vision for innovation and well-being, we aim to empower British athletes and connect fans with unforgettable moments of Olympic glory.”
Tim Ellerton, Chief Commercial Officer at the British Olympic Association, said:
“We’re delighted that TCL are getting behind Team GB athletes, particularly at such a crucial stage along the road to Milano Cortina 2026. We’re proud of the work we have done to date to bring sports fans across the nation into the heart of the Olympic Games, and we look forward to working with TCL to take this another step further.”
The partnership further cements TCL’s position as a global supporter of sport, following its Worldwide Olympic and Paralympic Partnership with the IOC in the Home Audiovisual Equipment and Home Appliances category. TCL continues to drive global sport engagement through its intelligent products, delivering exceptional experiences that connect people, sport and technology.