McDonald’s Ireland has announced the nationwide rollout of Irish language ordering across its self-service kiosks in restaurants throughout the Republic of Ireland. Following a successful trial period in McDonald’s Westside Shopping Centre, Galway in January of this year, customers across the country can now place their orders as Gaeilge, making the iconic McDonald’s experience more inclusive and accessible for Irish speakers.
This initiative is part of McDonald’s Ireland’s ongoing commitment to embracing and celebrating Ireland’s rich linguistic and cultural heritage. The introduction of the Irish language option will allow customers to seamlessly navigate the menu, customise their orders, and complete transactions in Irish at the touch of a button.
At the launch of the Irish Language Kiosks on Shop Street in Galway, Dáithí Ó Sé said: “It is fantastic to see McDonald’s supporting the Irish language at this level. This initiative gives people the opportunity to use the language naturally in their daily lives, which is so important for the future and development of Irish. This is a great step forward for Irish speakers and for the wider community in Ireland.”
Commenting on the launch, Aaron Byrne, Franchisee of McDonald’s Westside Shopping Centre in Galway, said: “We are thrilled to introduce Irish language ordering to our self-service kiosks nationwide. The overwhelmingly positive response from our Galway trial highlighted the demand and enthusiasm for this initiative. As a brand that is deeply rooted in Irish communities, we are proud to support the Irish language and provide our customers with the option to engage with us in the language of their choice.”
The trial in Galway saw strong uptake from customers, reinforcing the importance of language accessibility and McDonald’s commitment to evolving its customer experience to meet the needs of local communities. The nationwide rollout to McDonald’s 95 restaurants in the Republic of Ireland ensures that Irish speakers, learners, and those passionate about the language can enjoy a seamless and fully immersive experience in McDonald’s restaurants across the country.
This development aligns with McDonald’s broader inclusivity and community engagement efforts, reinforcing its commitment to reflecting the culture and traditions of the communities it serves.