Tag: #Irish

Irish Shoppers Favour Trusted Websites Over Social Media

Consumers in Ireland are gearing up for one of the biggest online shopping weekends of the year, with 55% planning to make a purchase during Black Friday or Cyber Monday, according to a new survey from .ie (Ireland’s national domain registry), conducted by Core Research. The survey reveals that while social selling continues to grow, trust and security remain key factors in how and where people choose to shop.
The research shows that more than half (51%) of consumers are likely to make an impulse purchase during the sales, driven by price, convenience and speed.
Electronics (68%) and clothing (58%) top the shopping list, with younger shoppers most likely to buy on impulse.
While consumers are motivated by bargains, trust and security are becoming decisive factors in where they spend. The research found that 58% of shoppers are more likely to buy from a retailer with a .ie domain, citing stronger trust, security, and a desire to support Irish businesses  as key reasons.
David Curtin, Chief Executive of .ie, comments,
“Irish consumers love a good deal, but they also value reassurance. Even the most impulsive shopper wants to know who’s behind the offer and that the business is genuine. A .ie web address signals that there is a connection to Ireland, offering transparency and accountability”
The findings come as awareness of online risks continues to grow. Three in four consumers (76%) believe websites offer stronger protection than social media platforms, while phishing is viewed as the most common scam method (73%).
Over 7 in 10 say phishing is the most common way scams occur. Almost six in ten believe social media is where scams are likely to occur when shopping online. The majority are concerned about online scams. Over 1 in 5 have been a victim of scam. Customer reviews and Google search are the two most common safety checks. More than 3 in 4 think shopping on a website is safer than shopping via a social media platform.
One in five people in Ireland have already lost money to an online scam, with an average loss of €401.
When choosing where to shop, delivery speed ranks as the third most important factor, after price and quality. Faster delivery within Ireland motivates 61% of shoppers to choose .ie sites, while 45% cite domain trust and 33% cite security as key drivers.
.ie’s Five Smart Steps for Safer Black Friday Shopping
  1. Read customer reviews and search the company name online
  2. Watch for unrealistic discounts that appear out of nowhere
  3. Ensure the web address starts with https
  4. Check for the .ie domain to confirm the business has a connection to Ireland
  5. If in doubt – don’t buy
With peak sales pressures and increasingly sophisticated scams, .ie is encouraging shoppers to think smart, shop secure, and keep their money local by supporting trusted Irish retailers. and as I always say STOP THINK CHECK and if in doubt give me a shout on any of my social media.

Smart sensors in the stillhouse: Helping Irish whiskey keep its character

Irish distilleries are celebrated worldwide for their rich heritage, time-honored methods, and the distinct character of their spirits. While traditional techniques remain central to production, many distilleries are now embracing smart sensors and automation systems.

This combination allows them to uphold the authenticity of their craft while improving consistency, quality, and efficiency throughout the production process. By merging tradition with technology, distillers can better manage complex operations and meet the rising global demand for Irish whiskey.

Key Takeaways

Irish distilleries are integrating smart sensors and automation to maintain the character of their whiskey while enhancing production efficiency and quality.

  • Smart sensors track critical factors during distillation, enabling precise control without replacing traditional craftsmanship.
  • Automation systems improve consistency and reduce human error, supporting sustainability and energy efficiency.
  • Integration of modern technology in heritage spaces enhances visibility, safety, and traceability, while preserving traditional techniques.

Embracing technology without losing craft

The stillhouse has always been the heart of a distillery, where copper pot stills transform fermented wash into spirit. Traditionally, operators relied on sensory expertiseobserving temperature, listening to the drop of the spirit, and evaluating aromato guide the distillation process.

Today, smart sensors continuously track critical factors such as temperature, pressure, and flow, alerting operators if any variable deviates from its optimal range. This approach enables precise control without replacing hands-on craftsmanship.

Supporting quality and consistency

Automation systems help distillers achieve consistent results while reducing human error. Sensors allow for early detection of potential problems, preventing variations in flavor or yield. Moreover, these systems contribute to sustainability and energy efficiency by monitoring equipment usage and identifying opportunities to reduce waste. Midleton Distillery, for example, aims to become carbon-neutral by 2026, with sensor-driven efficiency playing a crucial role.

Integrating modern tools in heritage spaces

Many Irish distilleries operate in historic buildings, which makes installing modern technology challenging. Sensors, actuated valves, and programmable logic controllers (PLCs) must be carefully integrated without compromising the structure or artisan processes.

Despite these challenges, automation enhances visibility, safety, and traceability, supporting distillers expertise rather than replacing it. These systems also allow for remote monitoring, giving operators greater flexibility to oversee production.

Benefits beyond the stillhouse

Automation extends beyond the stillhouse to fermentation, cask handling, and maturation. Sensor networks monitor conditions in real time, helping distilleries optimize production while reducing energy use and minimizing waste. This technology ensures that products maintain consistent quality and meet environmental standards. In addition, the ability to track and record every step of production is increasingly important for transparency and regulatory compliance.

Supporting operators and craft

Far from replacing the skill of master distillers, automation serves as a supportive tool. Alerts and data allow operators to intervene quickly when an issue arises, maintaining smooth operations without diminishing the craft. This balance ensures that traditional techniques remain central to production while benefiting from the reliability and precision that technology provides.

The future of Irish distilling is likely to see more advanced integration of technology. Predictive maintenance, powered by sensor data, can anticipate equipment issues before they occur, reducing downtime and costs.

Data analytics can help optimize energy use, improve production efficiency, and fine-tune flavor consistency. As consumers increasingly demand transparency regarding provenance and production practices, these systems will support traceability and sustainability. Small craft distilleries can also adopt these technologies to maintain quality while scaling operations.

For a look at how technology is being embraced in other aspects of Irish distilling, see how Jameson launched an NFC-enabled bottle to connect tradition with modern consumer engagement. For a broader overview of Irelands whiskey offerings, explore this whiskey collection.

A future built on craft and data

The fusion of smart sensors with traditional manufacturing represents a new era for Irish distilleries. Technology provides operators with tools to maintain quality, enhance safety, and increase efficiency while preserving hands-on craftsmanship.

By balancing innovation with tradition, distilleries can meet global demand, improve sustainability, and continue producing high-quality Irish whiskey that retains its distinctive character. The collaboration between technology and artisanal expertise ensures that Irish spirits will remain a trusted symbol of quality for generations to come.

Powering the next generation of Irish tech startups

From early-stage SaaS startups in Dublin to scaling fintechs in Cork and Galway, Ireland’s tech ecosystem is thriving. But as competition intensifies, efficiency and agility have become the new currency of growth. For young companies balancing innovation with tight budgets, business cloud storage is now essential. It provides the secure, scalable foundation that keeps data protected, teams connected, and operations running smoothly as startups evolve.

Smarter cloud infrastructure for smarter businesses

Traditional IT setups require heavy upfront investment in servers, software, and maintenance. Business cloud storage removes that burden entirely. Instead of purchasing physical hardware, startups can store, share and back up data online, and pay only for what they use. This approach frees up capital to reinvest in product development, customer acquisition or talent, rather than tying up funds in infrastructure that may quickly become obsolete.

Flexibility and security that scales with ambition

Startups rarely grow in a straight line. Demand can spike overnight after a funding announcement or major partnership. Business cloud storage systems are built for that unpredictability. With scalable storage plans and integrated security, Irish startups can expand capacity instantly without worrying about server upgrades or downtime. This flexibility makes it easier to experiment, pivot, and grow sustainably.

As the number of data breaches continues to rise across Ireland, maintaining data integrity has become a strategic necessity for all companies. Reputable business cloud storage platforms use end-to-end encryption, access controls and regular backups to protect sensitive files from loss or unauthorised access. This level of security not only safeguards company assets but also reinforces trust with clients, partners and investors.

Collaboration without borders

Many Irish startups operate remotely or across hybrid teams. Cloud-based file sharing ensures that everyone—from founders to freelancers—can access up-to-date project files anywhere, anytime. It eliminates version control issues and supports real-time collaboration, even across time zones. 

For small teams trying to move fast, that can be the difference between closing a deal and missing a window of opportunity. Beyond day-to-day communication, it also streamlines client management, onboarding and project delivery and allows teams to share proposals, feedback and updates securely in one place. This seamless connectivity helps startups maintain momentum and consistency as they grow.

Business cloud storage: The bottom line

Business cloud storage is a cost-saving tool and an operational growth enabler. It gives startups the infrastructure of an enterprise at a fraction of the price, letting them focus on what matters most — innovation, execution and scaling.

Tozi marks Anti-Bullying Week with social campaign to support young people online

Tozi, the anti-bullying and cyber-safety app developed by Vodafone Foundation, in collaboration with DCU Anti-Bullying Centre and the ISPCC, is marking Anti-Bullying Week (wc 10 November) with a new social media campaign: Supporting Young People in the Digital World.

The campaign aims to empower young people to recognise, respond to, and rise above bullying and is launched as recent ESRI research shows that 62% of 13-year-olds reported experiencing at least one bullying behaviour in the past three months, while one in ten Tozi users have activated the app’s SOS feature in the last year, connecting them directly to Childline via call or chat —demonstrating the importance of a trusted digital space and the need for quick, seamless access to support 24/7.

At the heart of the campaign is a short video featuring two girls exploring Tozi’s “Beat Bullying” module, sharing their thoughts on the app and how it helps them navigate online challenges with confidence.

Tozi:

In 2022, The Vodafone Ireland Foundation developed and launched Tozi, a free app to combat cyberbullying and promote online safety among children and young people. Since its launch, Tozi has had over 20,000 downloads, and is currently being rolled out across Europe following the Irish success.

It offers a content library with advice on handling online challenges, a private journaling space with a feeling’s tracker, and direct access to Childline through the SOS feature for 24/7 support.

The ESRI research also found that 37% of 13-year-olds faced repeated incidents, with online bullying and name-calling among the most common forms, while children targeted at age nine were more likely to be bullied again at age thirteen, underlining the need for early intervention.

Expert Perspective:
The Irish Girl Guides have been a Vodafone Foundation partner since 2023, working to provide lessons on digital skills to older people through the Hi Digital initiative. The Irish Girl Guides work closely with young people across Ireland and see firsthand the challenges girls face online. Their experience underscores the urgent need for resources like Tozi, which aims to empower and protect young people in the digital world.

Speaking on the growing issue of online bullying, Irish Girl Guides Tir na nÓg Leader and Programme and Training Commissioner, Róisín Mills, said:

“As a Leader with the Irish Girl Guides, I worry about the impact social media is having on the girls in my Unit. I see them becoming more disengaged, and I’ve witnessed the effects of online bullying and the pressure to present a perfect image. That’s why we run activities focused on body image, cyber-security, and smart surfing—giving our members the tools to stay safe and confident online. We’re realistic about phone use and guide the girls to use technology in a positive, informed way. Creating a safe space for these conversations is vital, and I believe it’s making a real difference.”

Tozi doesn’t just teach users what bullying is — it shows them how to stand up, speak out, and support each other in the moments that matter most.

Tozi is available for free download on the App Store and Google Play. Learn more at https://www.to-zi.com/

River Liffey rescue exercise showcases how drones can support emergency services

A pioneering research and innovation exercise in Dublin has demonstrated how automated drone docking station technology, supported by artificial intelligence, can help first responders deliver faster and more effective search-and-rescue operations in busy urban environments.

The live demonstration, part of a national Drone Innovation Partnership led by Maynooth University in collaboration with Dublin City Council, the Irish Aviation Authority, and Dublin Fire Brigade, simulated a water emergency incident on the River Liffey.

The rescue will be featured in RTÉ One’s new series of Futureville Ireland, which will be broadcast next week to mark Science Week, which begins on Sunday, 9 November.

In the demonstration, Dublin Fire Brigade personnel responded to a report of a person entering the water. An automated drone launched from a remote docking station, autonomously navigated to the scene, and streamed high-resolution data and video to incident command teams. Artificial intelligence tools supported real-time assessment, helping responders rapidly locate the casualty and understand their condition.

By providing critical situational awareness within moments of an emergency call, the drone system enhances response coordination and decision-making — helping first responders make the right decisions faster where every second counts.

Commenting on the exercise, Teresa Hudson, Station Officer, Organisational Intelligence Unit, Dublin Fire Brigade, said: “Drone dockstation technology, properly deployed and operated, will ensure our fire-fighting and rescue teams can respond more efficiently to emergency incidents where time is always critical.”

The Drone Innovation Partnership project, which is led by Maynooth University, in close collaboration with Dublin City Council and the Irish Aviation Authority (IAA) is funded through Research Ireland’s LERO Research Centre (Grant 13/RC/2094_P2).

It examines innovative drone technologies, operations, and public-sector applications, building on previous drone traffic management research at Maynooth University as well as Dublin City Council’s Smart City and Drone Strategy initiatives.

Speaking about the research, Principal Investigator Professor Tim McCarthy of Maynooth University, said: “These real-world search-and-rescue exercises allow us to understand both the capabilities and limitations of automated drone networks. This helps us scale AI-enabled emergency response in a structured, responsible, and effective way for the benefit of wider society.”

Enda Walsh, Manager of the UAS (Unmanned Aircraft System) Division at the IAA, said: “This exercise, leveraging both automated UAS and AI, demonstrates how the safe and pragmatic application of these technologies can have significant and positive societal impact. The Drone Innovation Partnership continues to investigate how UAS Ecosystems comprising Drone Regulatory, Technology, Operations, Services and Applications can be rolled out across cities and busy urban environments in a fair, accessible and transparent fashion.”

Sky’s the limit for Inflight Dublin as Landmark Technologies secures operations

Landmark Technologies, an Irish provider of IT and cybersecurity services, today announces that it is helping to secure daily operations for in-flight entertainment provider Inflight Dublin. Together, Landmark and Inflight Dublin’s IT team have developed a customised cybersecurity solution tailored to Inflight Dublin’s specific needs. This integrated solution counters rising cyber threats, safeguards critical data, and provides a secure foundation for innovative in-flight entertainment solutions that enhance the passenger experience.

Headquartered in Dublin and with locations in North America, the Middle East, Asia, and Africa, Inflight Dublin provides blockbuster movies, popular TV programmes, music, apps, games, and moving maps to leading airlines worldwide. These include Qatar Airways, Condor Flugdienst GmbH, Copa Airlines, Gulf Air, Philippine Airlines, Sunclass Airlines, and Ethiopian Airlines.

As Inflight Dublin collaborates closely with Hollywood studios to provide top content for customers, data security is paramount. The nature of the business requires many employees to travel overseas, and Landmark secures all devices and networks for the company’s 55-strong team – wherever they’re working.

As cyber threats continue to grow more sophisticated, Landmark works closely with Inflight Dublin’s internal IT team to provide rapid response and remediation should an incident occur. In addition, the tailored solution is boosting resilience for Inflight Dublin with onsite and offsite data backups to ensure business continuity in the event of an incident. Regular penetration testing identifies any cybersecurity gaps or vulnerabilities, and Landmark provides cybersecurity awareness training to employees.

Landmark’s technology, seamlessly integrated with Inflight Dublin’s bespoke solutions, enables a secure, immersive, and uninterrupted entertainment experience for airline passengers. Inflight Dublin recently completed a major IT infrastructure upgrade, deploying data centre-grade systems engineered for fault tolerance, redundancy, and maximum uptime. This enhancement ensures the continued rapid delivery of content and publication updates to in-flight entertainment systems worldwide including Inflight Dublin’s own wireless platform, Everhub.

Additionally, Inflight Dublin recently announced a new partnership with TED to bring thought-provoking TED Talks to its onboard content offering.

Pat Nolan, Director of IT & Information Security, Inflight Dublin, said: “Against the backdrop of a changing cyber landscape, this advanced security solution from Landmark and our teams gives us the confidence to continue to roll out our services, safe in the knowledge that our data and operations are fully protected. Effective cybersecurity is of the utmost importance in the aviation industry, and we are committed to providing secure solutions for customers which offer passengers an engaging and entertaining in-flight experience. In addition, even when located in different regions and time zones, our teams can work and collaborate securely to ultimately drive innovation for the business.”

Ken Kelleher, Managing Director, Landmark Technologies, said: “We are providing peace of mind and resilience for Inflight Dublin as the company continues to grow and evolve. Seamless access to movies and TV is a top priority for many airlines and as customers’ needs become more complex, our ultra-secure services reduce cyber risk and enhance capabilities. Meanwhile, our customer-first ethos and proactive support is crucial for Inflight Dublin, particularly as its team is often dispersed. Landmark is enabling Inflight Dublin to take off and deliver its services quickly and efficiently, while futureproofing operations and supporting seamless scalability in line with business growth.”

Half a Million Vulnerabilities Leave Irish Businesses Exposed to Cybercriminals

Centripetal, the global leader in cybersecurity threat intelligence, has exposed critical security gaps leaving hundreds of thousands of Irish networks vulnerable to cyberattack.
Using its proprietary threat intelligence analytics platform, Centripetal has mapped cyberattack entry points across Ireland down to individual IP addresses* and networks, revealing which regions, industries, and organisations face the greatest risk.
The findings are stark:
  • 349,000 Irish networks (3.6% of the total) remain unprotected from active cyber threats.
  • 44% have exposed vulnerabilities.
  • Half a million vulnerabilities exist on exposed assets across Ireland as of September 2025.
  • Dublin faces the highest risk, recording the greatest concentration of vulnerabilities across all industries.
Centripetal’s Attack Surface Map identifies specific attack vectors – the methods cybercriminals use to exploit vulnerabilities and gain unauthorised access to systems, networks, and sensitive data. This granular visibility enables organisations to understand their exact exposure and take immediate action.
The threat is active and escalating:
  • 63% of compromised networks are leveraged to conduct active reconnaissance – attackers are probing systems and planning their strikes through Irish infrastructure
  • 11% are acting as command-and-control centers to coordinate attacks – cybercriminals have already infiltrated these systems and are working to further seize control of other target networks
  • 35% increase in active attacks launched or coordinated through Irish networks since 2024 – the scale of attacks has expanded dramatically as cybercriminals automate campaigns and target vastly more organisations simultaneously by leveraging sophisticated tools and technologies including AI.
This means thousands of Irish organisations are likely under attack right now, many without knowing it.
David Silke, Managing Director, Centripetal Ireland says, “Across Ireland, we can see that there are Critical National Infrastructure organisations that are currently exposed to attack vectors. We can see that the largest attack vector in Ireland at present are the ISPs (Internet service providers – the telecoms and hosting providers). Our technology can drill down to a granular level to show which customers of a particular provider are affected by these vulnerabilities at a street level.
“We’re calling for organisations in Ireland to review their cybersecurity provision and asking them to put more emphasis on the use of threat intelligence to protect themselves. We know that only 20% of organisations currently do this.  At Centripetal, our technology effectively cloaks these vulnerabilities, hiding them from attackers so they can’t be targeted,” says Silke.
CleanINTERNET technology, including its new Fusion product, blocks 99.99% of threats by providing complete network visibility. Unlike traditional solutions that only monitor traffic entering and leaving the network (north-south), Fusion also monitors internal traffic flows (east-west), creating comprehensive protection from every angle.
This dual capability means organizations can now:
  • Stop external threats before they breach the network
  • Detect insider threats by identifying suspicious behavior from internal users and systems
  • Receive real-time alerts when unusual activity occurs, whether from outside attackers or internal sources
 

Irish Guide To Selling CS2 Skins Safely

Selling CS2 skins should feel as secure as buying a round at your local. If you’re in Ireland and ready to turn cosmetic items into euros, start with a clear plan to sell cs2 skins for real money and a realistic understanding of risk. Below, you’ll find a practical path that balances speed, safety, and value—so you cash out without nasty surprises along the way.

Steam Market Vs Third-Party Marketplaces

The Steam Community Market is convenient but closed—funds stay locked to your Steam Wallet. That’s fine for buying games, not so great for groceries. Third-party marketplaces, by contrast, let you withdraw earnings, often at better rates on in-demand items. The trade-off? You must vet the platform’s security, support responsiveness, and visible track record before you list.

Third-party platforms typically offer clearer price discovery across many buyers, which helps avoid underpricing rare finishes. Look for escrow-style flows, two-factor authentication, and transparent seller dashboards. You want item verification steps, visible trading histories, and a dispute process that doesn’t feel like a black box. If a site is vague about fees or timelines, treat that as your first red flag.

Spotlight: A Marketplace Built for Sellers — Skin.Land

Suppose you prefer a gamer-first flow with plain-English policies, Skin.Land is a solid place to start. The platform focuses on clarity around listing, settlement, and withdrawals, with an interface that’s easy to learn and quick to navigate. Sellers appreciate straightforward pricing, robust account security options, and a clean order history that makes reconciliation painless. If you’re exploring where to sell CS2 skins safely without overcomplicating the process, adding Skin.Land on your shortlist is a smart move.

Cash Out CS2 Skins To Bank Or Card

Once your item sells, your next decision is payout. In Ireland, many traders prefer SEPA bank transfers for familiarity and auditability. Card withdrawals can feel faster for day-to-day spending. Either way, the platform should outline verification requirements up front: identity checks, proof of ownership, and anti-fraud safeguards. Those guardrails protect you from chargebacks, impersonation, and other hassles.

Timing matters. Some services batch withdrawals daily; others run them multiple times per day. Review cut-off windows to avoid weekend drift. For larger sums, expect an extra compliance pass—nothing unusual there. Keep your profile data consistent with your banking details; tiny mismatches can trigger needless delays. And always enable mobile and email confirmations for every step of the cash-out flow.

Payout Methods And Fees

Fees change the real price you’re getting, so read the fine print like a hawk. Platforms may charge a listing commission, a sale fee, and a separate withdrawal fee. Your bank may also charge an inbound fee, depending on the method used. Factor all of that into your target price; don’t fixate on the sticker number alone. A slightly higher list price with lower withdrawal costs can yield more benefits.

Consider volatility, too. CS2 skin prices move with meta shifts, tournament hype, and limited-time drops. If a hot skin is trending, a marketplace with deeper liquidity might close faster at fair value. Conversely, for niche or low-volume items, patience beats panic. Set alerts, watch recent sales, and avoid selling immediately after a major patch when prices often wobble.

Quick Safety Checklist Before You Sell

  • Double-check item float, stickers, and wear; premium details impact price. 
  • Use Steam Guard, confirm trades on your mobile device, and never share your confirmation codes. 
  • Verify marketplace domain and TLS certificate; avoid links sent via DMs. 
  • Read the fee schedule and minimum withdrawal amounts end-to-end. 
  • Test a small sale first to validate the payout pipeline and timing. 
  • Keep screenshots of listings, confirmations, and any support chats. 

How To Price For The Irish Market Without Guesswork

Start with recent sales, not asking prices. The latter can be wishful thinking. Filter by wear, float, and pattern so you’re comparing apples with apples. If you’re not in a rush, list slightly above the last confirmed sale and enable offers. For quick exits, undercut the average—but only after tallying payout methods and fees to track your real take-home.

When activity spikes—around Majors or skin-related events—your listing strategy should adjust. Shorten listing duration, keep notifications on, and respond to credible offers fast. If you get several bids within minutes, you likely underpriced; cancel and relist if your marketplace allows it. Conversely, if it’s quiet for days, consider nudging your price or bundling lower-value items.

Account Security: Think Like A Keeper

Treat your Steam account like a vault: unique passwords, a password manager, and two-factor on everything. Check authorized devices weekly. Revoke old API keys and avoid browser extensions you don’t recognize. Phishing is rampant: no legitimate support rep will ask for your login or one-time codes. When in doubt, go straight to the platform URL you trust—don’t click embedded buttons in emails.

Trade confirmations deserve special care. Always review item names, wear levels, and pattern IDs in the confirmation window. Scammers rely on speed; you beat them with a thirty-second sanity check. If a listing or trade looks off by even a hair, cancel it. A lost minute is cheaper than a lost knife.

Why Marketplace Choice Matters For Irish Sellers

Irish users benefit from platforms that understand EU payments. SEPA support, clear timelines, and compliance with GDPR all reduce friction. Equally important: active support during Irish business hours and an FAQ that actually answers payout questions. A marketplace like Skin.Land focuses on clarity around listing, settlement, and withdrawal—useful if you want a reliable, gamer-centric flow without constant ticket ping-pong.

Regional Notes For Ireland

Keep an eye on local bank processing times, especially near holidays and long weekends. Some institutions post transfers the next business day, which can stretch a Friday request into Monday funds. For regular sellers, build a routine: list midweek, plan withdrawals before noon, and set alerts for confirmation emails so you can react quickly if anything needs your attention.

Bringing It All Together: A Safe, Straightforward Play

Selling skins shouldn’t feel like defusing a bomb. Choose a vetted marketplace, confirm security basics, and price using verified sales, not hype. Understand how you’ll cash out CS2 skins to bank or card, what the total costs look like, and how speed compares to value. Small checks—domain, confirmations, fee math—protect significant outcomes when real money’s on the line.

Ready to convert pixels into practical euros? Start with a low-risk test sale, validate your payout path, and scale from there. With a solid process and a platform built for players, you’ll move from trial run to trusted routine—turning your CS2 loadout into real-world flexibility without compromising safety or control.

Irish family-owned Kepak invests in major digital overhaul

Family-owned Irish meat manufacturer, Kepak, has successfully completed a major Microsoft Dynamics 365 F&O across its UK and Ireland estate, marking a significant step in its drive to futureproof business operations. The digital transformation project was delivered by Microsoft ERP, CRM, and Power Platform specialist, Nexer Enterprise Applications.

Kepak sources meat from thousands of farmers across Ireland, the UK and creates products to supply major retailers and foodservice chains including Tesco, Asda, Burger King, and McDonald’s.

Futureproofing the operational systems of a longstanding family business, Nexer replaced Kepak’s legacy Dynamics AX 2012 platform, which was no longer fit for purpose across supply chain, warehouse, and finance processes. This process ensured Kepak’s systems, from suppliers to the final customer-facing transaction, are future-proofed and will grow alongside the beloved, Irish, family-owned company. With Kepak sites already live and the UK rollout of the new systems now complete, the programme is in the final throes of implementation and moving into its post-live hyper-care phase.

Throughout the programme, Nexer consolidated Kepak’s operations by introducing a central billing team to replace site-by-site invoicing, thereby streamlining customer billing across all major accounts. At the same time, supply chain, warehouse and finance workflows were standardised onto a single Dynamics 365 platform, eliminating disparate systems across eight Irish and multiple UK facilities. Underpinning these improvements is a robust solution and production architecture, designed by Nexer’s technical and production architects, which ensures scalability for ongoing growth and future enhancements.

Jeremy O’Callahan, CIO of Kepak Group, commented:

“This transformation has been a true partnership. Replacing our end-of-life AX system with Dynamics 365 through Implement365 gives us the consistency and agility we need to support our farmers and customers alike. Nexer’s strategic support was critical to ensuring the implementation process went as smoothly as possible as business continued around it.”

Martin Burden, Commercial Director at Nexer Enterprise Applications, added:

“With Kepak, we’ve helped to futureproof their ever-evolving supply-chain, warehouse and finance operations through Microsoft Dynamics 365 consolidation. As we move into hyper-care, our focus remains on fine-tuning and ensuring Kepak realises ongoing value from its investment across both Irish and UK markets.”

For more information on Nexer Enterprise Applications, visit: https://nexergroup.com/uk/microsoft-business-applications/