Tag: Instagram

GoFundMe and Instagram Team Up to Supercharge Charity Fundraising with Game-Changing Social Features

GoFundMe and Instagram are launching innovative and new social sharing features to supercharge charity fundraisers and help raise more money for charities.

GoFundMe and Instagram’s new integration introduces a range of enhanced features designed to make fundraising more effective and engaging. Charities and fundraising organizers will benefit from enhanced sharing capabilities that allow their fundraisers to stand out in social feeds, making it easier to capture attention and build support. The integration also provides seamless sharing across Instagram and Instagram Stories, giving fundraisers a wider platform to reach followers and engage their communities. With native donation experiences built directly into Instagram, users can now donate without leaving the app, simplifying the process and increasing conversion rates. Additionally, real-time dynamic progress bars and a newly designed donate button will inspire immediate action by showing the live impact of contributions, encouraging more people to give and share with their networks. This integration is set to supercharge fundraising efforts, bringing greater visibility and engagement to causes that matter most.

Speaking about the new integration, GoFundMe CEO, Tim Cadogan says, “Ireland is the most generous country on GoFundMe and that extends to charity. Around one in every five GoFundMe pages in Ireland is for a charity. This integration will unlock powerful new channels for Irish people to raise millions more for charities – and give organisations the tools to inspire a new generation of supporters to make a difference for the causes they care about.”

These new features on Instagram are set to officially launch on 31st October, allowing charities and fundraisers to start leveraging the enhanced social sharing and donation tools in the run up to Christmas. With this integration, charities will be able to raise more funds by engaging with their Instagram communities in a seamless, user-friendly way. Additionally, Facebook will soon follow with similar enhancements, expanding the reach of fundraising efforts across both major platforms. This dual-platform integration will maximize the impact of every fundraiser.

“We are thrilled to introduce new features that will help connect more people with charity fundraisers shared on Facebook and Instagram,” said Allison Hartnett, Director of Central Social Impact at Meta. “We have heard from our charity partners that fundraising on their platform of choice is important, and are excited to be working with partners like GoFundMe to expand our offerings for nonprofits.”

To enable these new fundraising features, charities will need to ensure they meet a few key requirements. First, they will need to have a Facebook business page, which acts as the foundation for linking their social media presence with the fundraising tools. Next, they’ll need a professional Instagram account that is linked to their Facebook page. This connection is crucial as it allows the charity to seamlessly integrate GoFundMe fundraising with Instagram’s sharing and donation capabilities. Finally, charities must be enrolled in Facebook’s fundraising tools. This enrolment ensures that the necessary infrastructure is in place to process donations directly through Instagram. Once these steps are completed, charities will be able to leverage the enhanced sharing tools, real-time donation tracking, and dynamic donation options to boost their fundraising efforts and engage with their communities more effectively.

About GoFundMe:

GoFundMe is the world’s leading crowdfunding platform dedicated to helping people help each other. GoFundMe has helped raise over $30bn for people and charities.

For charities to leverage the new enhancements, they will need the following

  1. You’ll need a Facebook business page
  2. You’ll need a professional Instagram account, linked to your FB page
  3. You’ll need to be enrolled in Facebook’s fundraising tools

Methods of promoting a page on Instagram in 2022

Instagram is gaining more and more popularity every year. In 2022, it has almost 1.5 billion active users! A huge leap occurred in the period from 2019 to 2021, when the number of users increased by as much as 383 million! For a better understanding: experts predicted such an increase in active users already for 2024. In general, nobody doubts the crazy popularity of this platform. Instagram literally breaks all records. So this is a great chance to promote your own blog on this platform. In this article we will look at both free promotion methods (mutual likes, subscriptions, comments) and paid ones (such as targeting and the ability to buy Instagram followers) 

Where to start?

It is  recommended starting with simple free promotion methods. First, share a link to your new blog in your personal account and ask your mates, co-workers and relatives to subscribe to you. So you will have the first few dozen subscribers.

Then you can start mutual liking, commenting and subscribing. We recommend using these methods of promotion only at the earliest stages of the development of your blog. Unfortunately, they take a very long time, and their positive effect is much lower than that of paid promotion methods. In addition, if you are not developing your own small business or a small blog about life, but want to promote the account of an entire company, then it is better not to consider this method at all. And go straight to paid promotion methods.

What paid methods of promotion are there?

Many famous bloggers say that they used the opportunity to buy followers Instagram. Such subs will like, watch stories and publications, as well as be active in your profile in every possible way. Among other things, this method of promotion saves a huge amount of time that you can spend on topics and schedule of publication of posts, good quality photos of your blog and thinking through options for interactions with your audience. Such people work effectively with companies for a reward. Many advantages! Of course, in this case, the most important thing is to choose a reliable and proven company.

After that, it will be quite effective to use targeting. Just remember that your advertising should attract potential customers and subscribers. They should want not just to follow the advertising link, but also to stay in the profile, and in a perfect case scenario — to use your services. For this, as it might seem, not only advertising is important. We at techbuzz do not pay any form of money for followers etc it has to be noted. 

Of course, a high-quality bright professional photo, a clear font, attractive, honest and understandable offers will certainly hook people. But an equally crucial aspect is the correct understanding of your target audience. You should clearly understand who your potential client is — a man or a woman, a young or a more mature person, in which city they live and what they are interested in. Don’t try to reach absolutely all Instagram users! Target only those who will really be interested in your product.

Spare no time for careful planning of your profile development strategy, and everything will definitely work out!

Instagram launches new fundraising tools for Earth Week

Instagram is launching a new fundraising feature within Instagram Reels to give people a new way to do this. Now available in more than 30 countries, including Ireland, people can donate and create fundraisers for important environmental causes directly from Reels. Globally, more than 4 million people have donated over $150M (c. 140M EURO) to date through Facebook and Instagram Fundraisers to combat climate change and support environmental protection.

Most popular Earth Day related emojis and hashtags in Ireland

  • Emojis:
    •  (Green heart)
    •  (Globe)
    •  (Honeybee)
    •  (Deciduous tree)
    • ️ (Recycling symbol)
  • Hashtags:
    • #earthday
    • #climatechange
    • #earthdayeveryday

Learn More About Climate Change and Make an Impact for Earth Day:

 Here are some ways you can help tackle climate change across Meta technologies, whether that’s leading the charge on fundraising for a cause on Instagram Reels or just learning more about climate issues:

  • Visit the Climate Science Centre: We’re adding new features, including highlighting everyday actions people can take and showcasing new data that shows country-level emissions. More than 200 million people have visited the Climate Science Centre, now available in 150 countries.
  • Shop second-hand on Facebook Marketplace: Currently in Ireland, there are over 3,500 zero-waste, recycled or up-cycled items listed on Facebook Marketplace. You can use Marketplace to buy, and sell secondhand items in your local community — from bicycles and plants to clothes and home decor.
  • Show support for the environment: 
    • On Instagram, we’ve collaborated with illustrator Ping Zhu to create stickers that encourage people to express their support for Earth Day and the environment. When someone uses one of the stickers in a story, they’ll get added to a multi-author story that shows up in the first spot of the Stories tray at the top of Instagram.
    • On Facebook, we’re adding profile frames that let people show their support. 
    • On Messenger, we’re releasing a custom sticker pack and 3D avatar stickers built just for Earth Day. We’ve also partnered with Ellen DeGeneres to bring an Earth Day-friendly version of her mobile game Heads Up! to video calling on Messenger and Instagram.
  • Explore environmental VR content on Quest: Immerse yourself in conservation experiences across the globe with virtual reality apps and experiences from Meta Quest. Encounter endangered mountain gorillas in the volcanic jungles of northern Rwanda and walk with giant pandas rescued from the wilds of China, or sit with the children of Cabo Pulmo to learn how overfishing is impacting their local reef and livelihood.

Commitment to the Environment

We’re sharing new efforts towards our goals of net zero emissions across our value chain and accelerating the renewable energy transition which you can read on our latest Newsroom Post https://about.fb.com/news/2022/04/make-an-impact-for-earth-day/

Control your Instagram Feed with Favourites and Following

Today, Instagram is introducing Favourites and Following, two new ways to choose what you see in your feed. We want you to be able to shape Instagram into the best possible experience, and giving you ways to quickly see what you’re most interested in is an important step in that direction.

What are Favourites and Following?

Your Instagram feed is a mix of photos and videos from people you follow, suggested posts and more. Over time, we’re going to add more recommendations to your feed based on your interests — Favourites and Following are new ways to catch up on recent posts from the accounts you follow.

Favourites shows you the latest from accounts that you choose, like your best friends and favourite creators. In addition to this view, posts from accounts in Favourites will also show up higher in your home feed.

Following shows you posts from the people you follow. Both Favourites and Following will show you posts in chronological order, so you can quickly catch up on recent posts.

To use Favourites and Following, tap on Instagram in the top left corner of your home page to choose what you see.

instagram feed views

How your favourites list works

Use Favourites to see the most recent posts from the accounts you’ve added to your favourites list. You can add up to 50 accounts to your list, and make changes to this list at any time — people are not notified when they are added or removed. Posts from accounts on your favourites list will also show up higher in your home feed, as shown by a star icon.

More choice and control over what you see in your feed

We’re always working on new ways to improve your Instagram experience. We’ll continue to build features like Favourites and Following to give you more choice and control over what you see, and help make the time you spend on the app feel more intentional.

Don’t forget you can follow us too on Instagram