Tag: industry

How Wearable and Portable Tech Is Reshaping the Outdoor Recreation Industry

The outdoor recreation industry has always been shaped by equipment innovation – better materials, lighter frames, more durable construction.

But the integration of wearable and portable technology into outdoor pursuits over the last decade represents something different in kind, not just degree. It’s changed what people can do outdoors, how they do it, and how they understand and share the experience afterward.

Cameras and the Documentation of Experience

The shift in how outdoor adventures are recorded and shared has been dramatic. Where photographers once needed heavy, dedicated equipment to document serious outdoor pursuits, action cameras now deliver high-resolution footage in a package small enough to mount on a helmet, a chest harness, or the end of a pole.

This has changed recreational culture as much as technology. Documenting a climb, a ski run, or a mountain bike descent has become a normal part of the activity for many participants, not an afterthought.

The footage serves personal memory, skills analysis, and increasingly a social function – trail communities, climbing clubs, and ski touring groups share footage in ways that build connections and attract new participants to the sport.

GPS and Navigation Technology

Dedicated GPS devices and GPS-enabled smartwatches have substantially reduced the barrier to entry for navigating complex terrain.

Apps like Gaia GPS and Komoot, combined with cellular and satellite-connected watches, give recreational users access to detailed topographic mapping that previously required significant expertise to interpret and use.

This democratization of navigation has real benefits: more people can explore more complex terrain with greater confidence. However, it also creates risk if users rely on devices without developing underlying navigation skills.

Battery failure, hardware damage, and signal loss in complex terrain remain real vulnerabilities, and experienced outdoor instructors consistently argue that map and compass skills remain essential regardless of what technology someone carries.

Fitness and Health Tracking

Wearable fitness technology – smartwatches, heart rate monitors, and GPS running watches – has transformed how outdoor athletes train and recover. The ability to track elevation gain, heart rate zones, sleep quality, and training load in real time gives recreational athletes access to data that was once the exclusive domain of professional sports programs.

There are now products specifically designed for outdoor use, with multi-day battery life, barometric altimeters, and dedicated activity profiles for skiing, trail running, mountaineering, and more.

The data these devices generate has helped many recreational athletes train more intelligently, reduce injury risk, and hit performance goals that once seemed out of reach.

Safety Technology

Perhaps the most consequential development in outdoor portable tech has been in safety. Satellite communicators like the Garmin inReach and SPOT devices allow backcountry users to send GPS coordinates and emergency alerts from anywhere on the planet, regardless of cellular coverage.

In genuinely remote terrain, these devices have saved lives in situations where traditional emergency contact systems would have failed.

How Tech Is Expanding Who Goes Outdoors

One underappreciated effect of portable and wearable technology is its role in expanding who participates in outdoor recreation. Navigation apps with detailed trail information, fitness trackers that make progress visible and motivating, and cameras that allow people to share their experiences have all lowered the psychological and practical barriers to getting started.

First-generation outdoor participants – people who didn’t grow up in families that hiked, climbed, or skied – often cite digital tools as part of what made outdoor activity feel accessible.

The social dimension is particularly significant: being able to share footage and connect with communities online creates a sense of belonging that encourages continued participation.

The Balance Between Technology and Skill

The outdoor recreation industry has had ongoing debates about the appropriate role of technology in traditionally skills-based pursuits. Guide associations, mountain rescue organizations, and outdoor educators generally take the position that technology supplements but should not substitute for fundamental skills and judgment.

This is a reasonable position. A GPS watch doesn’t replace the ability to read terrain. A satellite communicator doesn’t substitute for the decision-making that avoids the need for a rescue in the first place.

The most effective outdoor participants use technology to enhance their capability, not to bypass the process of developing genuine competence.

What Comes Next

The trajectory of wearable and portable tech in outdoor recreation points toward greater integration, longer battery life, and more sophisticated data analysis. AI-assisted route planning, real-time weather overlays, and health monitoring systems that flag early signs of altitude sickness or heat stress are all areas where development is actively ongoing.

The outdoor industry has always found ways to absorb new technology while maintaining the essential character of being outside, moving through terrain, and testing yourself against the environment. That balance seems likely to hold, even as the devices themselves continue to evolve.

A Sport Still Defined by the People in It

Technology has genuinely changed outdoor recreation, and mostly for the better. It has made activity more accessible, more safe, and more connected to broader communities of practice.

But the qualities that draw people outdoors – challenge, solitude, physical effort, and the particular satisfaction of moving through landscapes under your own power – remain fundamentally unchanged. The gear is better. The human experience it supports is the same one it’s always been.

 

AI is accelerating but is your infrastructure keeping pace?

AI is rapidly transforming businesses across Europe, the Middle East, and Africa (EMEA), unlocking innovation and potential in vital areas from retail personalisation to medical research. But Irish organisations in particular are feeling both the excitement and the strain. Many businesses find their AI ambitions stalling – as no one expected they’d need to support AI workloads when designing their infrastructure strategy. Colin Boyd, Data Centre Solutions Sales Director, Dell Technologies Ireland tells us more

The investment momentum is strong. Projections show the AI market in Europe alone is experiencing robust growth, projected to expand from approximately $105B in 2024 to over $640B by 2031, at a CAGR of 35% (Statista). But in Ireland the legacy systems remain one of the biggest barriers to progress with almost 28% of businesses saying their servers need upgrading to support AI workloads and 34% saying the same for their storage systems, according to Dell Technologies Innovation Catalyst Study. And as data volumes surge, 97% organisations that are planning to increase their storage capacity expect to face challenges of some sort when doing so, underscoring the scale of the infrastructure gap.

To truly unlock AI’s potential, leaders must first look inward and assess if their infrastructure is a launchpad for innovation or a barrier to progress. Here are five indicators that your infrastructure might be holding you back.

  1. Data Access is a Bottleneck, Not an Enabler

AI models are fueled by data. The more high-quality data they can process, the more accurate and insightful they become. However, many local businesses still struggle with fragmented or slow-moving data. If data scientists spend more time waiting for datasets to load than they do building models, that is a problem. Legacy storage systems often struggle to deliver the high-speed, parallel throughput required for training complex algorithms.

The challenge is further amplified by Ireland’s strict regulatory environment as seen 40% of the organisations say they face challenges when it comes to meeting regulatory data requirements when it comes increasing storage capacity and 37% cite data security and privacy concerns as barriers when planning to scale their storage infrastructure.

The need for strong data management in the EMEA region is further amplified by stringent regulatory requirements. Regulations like the General Data Protection Regulation (GDPR) in Europe set high standards for data privacy, consent, and localisation. Businesses need to ensure that data used for AI is not only accessible and timely but also managed and transferred in compliance with these legal mandates.

Consider a financial institution in London aiming to use AI for fraud detection. Real-time analysis is essential, but a fragmented or slow data landscape not only risks missed threats but can also lead to breaches of privacy mandates. Modern, compliant data platforms help unify, streamline, and accelerate access – enabling safe, rapid innovation, while meeting the complex requirements for privacy and governance.

  1. Scaling Server Infrastructure for the Next Wave of AI

Running AI in production is still a highly-compute intensive challenge for most businesses. While few enterprises are training large language models from scratch, many are deploying AI to support real-time decision making, analytics, computer vision, and increasingly autonomous workflows alongside existing business applications.

Almost 28% of Irish organisations say their servers need upgrading to support AI workloads, as it places sustained pressure on server infrastructure, particularly when general-purpose servers are already operating close to capacity. When AI inference, data processing and core applications compete for the same resources, performance suffers and the value of AI is harder to realise. Purpose built infrastructure, including accelerated compute, helps businesses support these mixed workloads efficiently while maintaining reliability and predictable performance.

  1. The Network Is a Traffic Jam

AI doesn’t just demand powerful computing and storage; it also requires a robust network to move massive datasets between storage, processing units, and end-users. But many businesses are discovering that their networks weren’t designed for this level of throughput. A slow or unreliable network can create significant bottlenecks, effectively starving your powerful AI processors of the data they need to function. Signs include long data transfer times, network congestion during peak processing hours, and dropped connections that can interrupt critical training jobs.

A slow network means a frustratingly delayed user experience, which can directly impact on customer satisfaction and retention. A growing number of Irish businesses recognise that improving data transfer speeds is essential to support AI tasks. A high-speed, low-latency network fabric is essential to ensure a smooth, continuous flow of data, enabling your AI applications to perform as intended.

  1. Deployment and Management Are Overly Complex

Getting an AI model from the lab to a live production environment should be a streamlined process. However, many businesses find themselves entangled in complexity. If your IT team struggles to provision resources, manage software dependencies, and scale applications, your infrastructure is creating unnecessary friction. A rigid, manually configured environment makes it difficult to experiment, iterate, and deploy AI models efficiently.

The challenge is compounded by skills gap and operational pressures. 34% of Irish organisations cite a lack of in-house expertise as a key barrier to managing growing data and infrastructure demands.

Lack of agility can be a significant disadvantage. Businesses across the EMEA region are looking to AI for a competitive edge, and speed to market is critical.

Modern infrastructure simplifies this journey with integrated software stacks and automation tools. This approach empowers teams to deploy AI applications quickly, manage them with ease, and scale them on demand, fostering a culture of rapid innovation.

  1. No Clear Path to Scale

While an organisation’s first AI project may start small, the infrastructure should be ready for what comes next. A critical sign of an unprepared system is the absence of a clear, cost-effective strategy for scaling your AI capabilities. If expanding the AI environment requires a complete and costly overhaul, the initial success will be difficult to replicate and these challenges are already being felt across businesses, with 40 % reporting difficulties when ensuring infrastructure scalability, while 37% cite high cost of expanding data storage as one of the key obstacles.

Infrastructure built on a scalable, modular architecture allows businesses to grow AI resources incrementally. This “pay-as-you-grow” model provides the flexibility to meet evolving demands without overinvesting, ensuring your AI journey is sustainable in the long term.

Building the Foundation for Progress

The journey to AI is not just about algorithms and data; it’s about building a powerful and agile foundation. By addressing these five signs, businesses in Ireland can move beyond the limitations of legacy systems. Investing in modern, purpose-built infrastructure is an investment in your future. It empowers your teams, simplifies complexity, and creates the conditions for AI to deliver on its promise of driving meaningful progress and creating new opportunities.

As organisations look to advance their AI ambitions, understanding how to modernise infrastructure becomes essential. The same principles that drive transformation – strengthening core systems, managing data securely and scaling AI workloads with confidence will be at the heart of the conversation at Dell Technologies Innovate. Bringing together industry experts and technology leaders, the event will explore how organisations can build resilient, AI‑ready environments while maintaining security, compliance, and performance.

For organisations looking to take the next step in their AI journey, understanding how to modernise infrastructure will be key.

Join us at Irish Museum of Modern Art on 26th March to dive deeper into these strategies and chart a clear path forward. For more information and to register, click here.

The new P30K Apex charges once a month

The P30K Apex is designed for professionals seeking exceptional battery life and durability at a price up to half that of competitors in the giga-battery smartphone market. The P30K Apex is the result of eight years of research and development.

Avenir Telecom, the company that manufactures and markets Energizer brand phones worldwide, announces the commercial launch of the Energizer P30K in June 2026.
30,000 mAh battery: one month of battery life in mixed use/standby

The company Avenir Telecom which manufactures and markets Energizer branded phones worldwide announces the commercial launch of the Energizer P30K Apex in June 2026 at a price of $399.

The “Apex” model features a 30,000 mAh battery, exceeding industry standards to offer up to a month of battery life in mixed use/standby.

P30K Apex: capacity 6 to 7 times greater than the market average

With 30,000 mAh, the P30K Apex offers a capacity 6 to 7 times greater than the market average. This contrasts sharply with current benchmarks in the rugged smartphone market, such as the Samsung XCover6 Pro (4,050 mAh) or the Kyocera DuraForce Pro 3 (4,270 mAh), which top out at under 5,000 mAh.

Eliminating the stress of low battery for professionals in construction, industry, or logistics

For professionals in the construction, industrial, or logistics sectors, this means:

• Weeks of work in a white zone with no access to electricity.
• Eliminating the stress of low battery at the end of the day.
• A tool that is always operational, reducing costly service interruptions for SMEs.

More than just a battery, a 5G workstation

While its autonomy justifies its name “Apex”, this model makes no compromises on technical performance, meeting the requirements of modern business applications (BIM, 3D plans, diagnostics):

  • Industrial Photography: A primary sensor of 200 MP allowing for ultra-detailed documentation of construction sites, an unprecedented definition in this segment.
  • Computing power: MediaTek Dimensity 7300 5G processor coupled with 12 GB of RAM and 512 GB of storage, guaranteeing total fluidity even with heavy applications.
  • Fast Charging: The 66W fast charging technology ensures efficient recommissioning despite the massive battery capacity.

A complete range: Energizer P20K Atlas and P10K Orion

To complement the Apex, Avenir Telecom is applying its energy expertise to two other models adapted to specific uses:

  • The P20K Atlas (20,000 mAh): The inspection tool, integrating a torch with a range of 50 meters, ideal for interventions in tunnels or crawl spaces.
  • The P10K Orion (10,000 mAh): With 10,000 mAh, it already offers double the battery life of classic competitors in a more compact format (6.58 inches).

ENERGIZER P30K Apex Specifications

• Processor: MTK Dimensity 7300 Octa Core
• Memory: 12 GB RAM + 512 GB storage (ROM)
• Screen: 6.95″ IPS (1080 x 2460)
• Cameras: Rear 200 MP + 50 MP + 2 MP; Front 50 MP
• Battery: 30,000 mAh
• Operating system: Android 16
• Features: NFC, 66W fast charging
• Resistance standards: P68/IP69K, MIL-STD-810H
Availability and Warranty

The Energizer® Hardcase Pro range, led by the P30K Apex, will be available from June 2026 at a price of €399 including VAT.

3-year warranty.

Check out our big range of phone reviews in the review section

Enterprise Ireland launches Propel Ireland to accelerate offshore wind innovation and supply chain development

Enterprise Ireland has today announced the launch of Propel Ireland, a new innovation centre designed to drive collaboration, innovation and supply chain development across Ireland’s offshore wind sector.

Propel Ireland represents a key action under Powering Prosperity: Ireland’s Offshore Wind Industrial Strategy, supporting the development of a globally competitive offshore wind industry and positioning Irish companies to capitalise on significant domestic and international opportunities.

Offshore wind is central to Ireland’s energy future and economic growth, with national targets of up to 37GW of offshore renewable energy capacity by 2050 – creating a significant opportunity for enterprise development, job creation and export growth.

Propel Ireland will bring together developers, SMEs, researchers and Government stakeholders to strengthen collaboration across the offshore wind ecosystem and accelerate innovation.

Propel Ireland will:

•    Connect Ireland’s offshore wind industry and support collaboration across enterprise, research and Government

•    Enable companies to address shared technical and commercial challenges

•    Support the development of a competitive Irish supply chain for domestic projects and global export

•    Accelerate the commercial deployment of later-stage technologies

The initiative will be supported by a cross-sectoral steering group, including representatives from Government Departments and agencies, industry and the research community, ensuring alignment with national policy and industry needs.

Minister for Enterprise, Tourism and Employment, Peter Burke TD, said: “Developing a strong offshore wind industry is a key priority for Government, supporting enterprise growth, innovation and job creation. Propel Ireland will play an important role in strengthening Ireland’s supply chain and supporting companies to seize the opportunities in this rapidly growing global sector.”

Minister at the Department of Climate, Energy and the Environment, Timmy Dooley TD, said: “Offshore wind will play a central role in delivering Ireland’s climate and energy ambitions. Initiatives such as Propel Ireland are important in supporting innovation, building capability and ensuring we maximise the economic benefits of the transition to renewable energy.”

Minister of State with special responsibility for Further Education, Apprenticeship, Construction and Climate Skills, Marian Harkin TD said: “Collaboration between industry, research and Government is critical to delivering innovation in emerging sectors such as offshore wind. Propel Ireland will support the development of knowledge, skills and research capability needed to underpin Ireland’s long-term success in this area.”

Jenny Melia, CEO, Enterprise Ireland, said: “Offshore wind presents a significant opportunity for Ireland to build a new, globally competitive sector. Propel Ireland will support Irish companies to collaborate, innovate and scale, enabling them to compete internationally while contributing to the development of Ireland’s offshore wind capability.”

The launch of Propel Ireland reflects a coordinated, cross-Government approach to developing Ireland’s offshore wind sector, aligned with national climate, energy and enterprise policy.

Ireland’s strong research base, growing enterprise capability and natural resources position the country to become a leading location for offshore wind innovation and supply chain development. Propel Ireland will support this ambition by providing a platform for collaboration, innovation and commercialisation.

Enterprise Ireland will now engage with industry partners to support participation in Propel Ireland and to ensure that Irish companies are well positioned to benefit from opportunities in offshore wind, both domestically and internationally.

Why Penetration Testing Companies Are Essential for Modern Cybersecurity

In a digital economy where data is one of the most valuable assets an organization owns, the ability to detect vulnerabilities before attackers do has become a strategic necessity. Penetration testing companies help organizations uncover hidden security weaknesses by simulating real-world cyberattacks against applications, infrastructure, and networks, allowing businesses to strengthen defenses before malicious actors exploit those gaps.

Why penetration testing has become essential

Cybersecurity threats have grown more sophisticated and persistent in recent years. Enterprises no longer face only opportunistic hackers; they must also defend against organized cybercriminal groups, state-sponsored attackers, and automated attack tools that scan the internet continuously for vulnerabilities.

Traditional security tools—such as firewalls, antivirus software, and intrusion detection systems—play an important role, but they cannot identify every weakness. Many vulnerabilities stem from misconfigurations, insecure code, overlooked access controls, or complex interactions between systems.

Penetration testing addresses this challenge by applying the mindset and techniques of attackers. Security professionals attempt to exploit vulnerabilities in a controlled environment, demonstrating exactly how an attack could unfold and what business impact it might have. Instead of theoretical risks, companies receive practical insight into real security gaps.

What penetration testing companies actually do

Professional penetration testing providers offer a range of services designed to assess different layers of an organization’s technology stack. These services typically include:

Network penetration testing
This type of assessment focuses on internal and external network infrastructure. Testers attempt to exploit weaknesses in routers, servers, firewalls, or network protocols to gain unauthorized access.

Web application testing
Modern organizations rely heavily on web platforms. Penetration testers evaluate applications for vulnerabilities such as SQL injection, cross-site scripting, insecure authentication mechanisms, and flawed session management.

Mobile application security testing
As mobile apps increasingly handle sensitive data and financial transactions, specialized testing ensures they are protected against reverse engineering, insecure APIs, and data leakage.

Cloud security assessments
With many businesses migrating workloads to the cloud, penetration testing helps identify configuration errors, excessive permissions, and exposed services that could allow attackers to move laterally within cloud environments.

Social engineering testing
Some engagements also evaluate human vulnerabilities through phishing simulations or other social engineering techniques. These tests help organizations measure employee awareness and identify training gaps.

The methodology behind effective penetration testing

High-quality penetration testing is structured and systematic rather than random hacking attempts. Professional testers typically follow a standardized methodology that includes several stages.

  1. Reconnaissance and information gathering
    Security specialists collect publicly available information about the target organization, its infrastructure, domains, and technologies. This stage helps testers map potential entry points.
  2. Vulnerability identification
    Automated tools and manual analysis are used to identify weaknesses in software, configurations, and systems.
  3. Exploitation
    Testers attempt to exploit discovered vulnerabilities in order to determine whether they can gain access, escalate privileges, or extract sensitive information.
  4. Post-exploitation analysis
    This phase evaluates how far an attacker could move within the environment after gaining initial access.
  5. Reporting and remediation guidance
    Perhaps the most important stage is the final report, which includes detailed findings, severity ratings, proof-of-concept evidence, and clear recommendations for remediation.

The goal is not only to expose vulnerabilities but also to provide organizations with actionable guidance to improve their overall security posture.

How businesses benefit from penetration testing

Organizations that invest in regular penetration testing gain several advantages beyond simple vulnerability detection.

First, testing helps reduce the risk of costly data breaches. A single cyber incident can lead to financial losses, regulatory penalties, operational disruption, and reputational damage.

Second, penetration testing supports regulatory compliance. Many industries—including finance, healthcare, and e-commerce—require periodic security assessments to meet standards such as PCI DSS, ISO 27001, or HIPAA.

Third, it improves internal security maturity. When development and infrastructure teams receive detailed feedback from testers, they gain a deeper understanding of secure architecture and coding practices.

Finally, penetration testing strengthens customer trust. Demonstrating that systems are regularly tested by independent experts signals a strong commitment to protecting user data.

Choosing the right penetration testing partner

Not all security providers deliver the same level of expertise or value. When selecting a penetration testing company, organizations should consider several factors.

Technical expertise is critical. Experienced testers should hold recognized certifications such as OSCP, CEH, or CREST, and have proven experience with modern technologies including cloud platforms, APIs, and containerized environments.

Methodology and transparency also matter. Reputable firms clearly explain their testing process, scope, and reporting structure before the engagement begins.

Industry experience can significantly improve the quality of testing. Providers familiar with sectors like fintech, healthcare, or logistics understand common threat patterns and regulatory expectations.

Actionable reporting is another key factor. Security reports should translate technical findings into clear business risks and remediation steps that engineering teams can realistically implement.

The growing role of penetration testing in modern cybersecurity

As digital ecosystems expand, the attack surface of organizations grows with them. Cloud services, APIs, IoT devices, and remote work infrastructure all introduce new potential entry points for attackers.

Because of this complexity, cybersecurity can no longer rely solely on defensive monitoring tools. Businesses must proactively search for weaknesses in the same way adversaries do. Regular penetration testing has therefore evolved from a niche security service into a core component of modern cyber risk management.

Organizations that integrate testing into their security lifecycle—especially during software development and infrastructure changes—can detect vulnerabilities earlier and reduce remediation costs significantly.

In this environment, companies increasingly turn to specialized security partners to strengthen their defenses. Andersen penetration testing company services, for example, are often integrated into broader cybersecurity and software engineering initiatives, enabling businesses to identify vulnerabilities early, validate the resilience of their systems, and continuously improve their security posture as their digital products evolve.

How Live Entertainment Technology Is Changing Traditional Table Games

If you’ve spent any time wandering through the quiet, prestigious streets of Mayfair, you know that the atmosphere of a high-end gaming room is nearly impossible to bottle. It’s the sound of a shuffled deck, the weighted click of a chip, and that unspoken nod between a dealer and a regular. For a long time, the digital world simply couldn’t compete with that. But things have shifted. We’ve moved far beyond the clunky, cartoonish graphics of the early internet. Today, the tech driving live entertainment is doing something quite remarkable: it’s making the screen disappear.

While 4K streaming is certainly a treat for the eyes, the most significant change isn’t found in pixel counts alone—it’s in the depth of the immersion. With the integration of Augmented Reality (AR), you’re no longer just looking at a video feed of a table. You’re seeing digital overlays that track every card movement and betting pattern in real-time. It’s a bit surreal, honestly. You might be sitting on your sofa, but the visual data makes the game feel more transparent than ever.

Bridging the Gap to the Physical Floor

I’ve often wondered if a digital interface could ever truly replicate the “soul” of a physical club. Interestingly, advances in live dealer casino technology are often compared to the experience offered in physical venues across Mayfair, specifically in how they prioritize the human element. The dealers aren’t just there to flip cards; they are trained entertainers and facilitators.

High-speed, low-latency 5G has been the real hero here. Without it, the “live” part of the experience would be a stuttering mess. Now, the interaction is instantaneous. When you ask a question or place a late bet, the response is immediate. This lack of lag creates a kind of psychological bridge. Before you know it, your brain stops treating the screen like a “game” and starts treating the whole thing like a genuine event. It’s a strange shift. This seamlessness happens because of several layers of tech humming away in the background—stuff you’d never notice unless it broke.

Take Optical Camera Recognition, for instance. It’s basically the “eyes” of the operation, instantly translating a physical card shuffle into digital data. Then you have the cinematography. It isn’t just a static webcam anymore; automated cameras now pivot and zoom based on where the action is, much like how your own eyes would dart around a table in a real room. Some setups are even experimenting with haptic feedback, where your phone gives a tiny, tactile buzz to mimic the vibration of a roulette ball hitting the pocket. It sounds small, but those little touches really pull you in.

Why It Matters Beyond the Fun

It isn’t all just bells and whistles, though. I’ve noticed that as the tech gets more sophisticated, the people running the show have to be more responsible, too. It’s a bit of a double-edged sword. There’s a lot of talk about how AI monitors these games now. While that sounds a bit “Big Brother,” it’s actually there to spot patterns of risky behavior that a human eye might miss. I think it’s a positive step.

It’s how regulations drive responsible online casino gaming that really defines the current era. By using data to ensure players are staying within their limits, the industry is trying to prove it can be both high-tech and high-standard. It’s about longevity, not just a quick thrill.

What do you think about this digital shift? Does the convenience of a high-tech live stream ever truly beat the feeling of a night out in a classic London venue, or is the technology finally getting close enough to call it a draw? I’d love to hear your thoughts on whether you prefer the haptic buzz of a phone or the weight of a premium gaming chip.

 

How technology is reshaping the sports industry in Ireland

The way Irish people experience sports has changed dramatically over the past decade. What used to be a simple affair of showing up at the stadium or turning on the telly has evolved into something far more complex and, frankly, more interesting. Technology has seeped into every corner of the sports world, and Ireland is no exception to this global shift that’s transforming how we play, watch, and engage with athletics.

From grassroots GAA clubs using performance tracking apps to Premier League fans streaming matches on their phones during lunch breaks, the digital transformation is everywhere you look. It’s not just about watching anymore. It’s about engaging, analysing, and participating in ways that weren’t possible even five years ago. The technology has fundamentally altered the relationship between fans and the sports they love.

Data analytics changing how teams compete

Professional sports teams in Ireland have embraced data analytics with open arms. The days of relying purely on a manager’s gut feeling are fading fast. Today, decisions about player selection, tactical approaches, and even transfer targets are increasingly driven by numbers and algorithms that process thousands of data points.

Rugby teams like Leinster Rugby have invested heavily in performance analysis departments. Every training session is recorded, every match dissected frame by frame by analysts looking for patterns and opportunities. Players wear GPS trackers that monitor their movements, heart rates, and fatigue levels throughout matches and training. Coaches receive detailed reports that help them tailor training programmes to individual needs and identify potential injury risks before they become serious problems.

This data-driven approach has filtered down to amateur levels too. Club managers now have access to affordable tools that would have seemed like science fiction a generation ago. The democratisation of sports technology means that a Sunday league team can analyse their performance with similar methods to professional outfits, albeit on a smaller scale and budget.

The streaming revolution

Traditional broadcasting is facing serious competition from digital alternatives. Irish sports fans increasingly prefer the flexibility of streaming services over conventional TV packages that lock them into fixed schedules. Being able to watch a match on your tablet while commuting or catching up on highlights during a coffee break has changed consumption patterns significantly across all demographics.

The GAA’s decision to stream more matches online opened up access for the diaspora scattered across the globe. An emigrant in Sydney can now watch their home county play championship football in real time, something that was impossible just a decade ago. That connectivity matters, both emotionally for fans abroad and commercially for the organisation. It keeps people engaged with Irish sports regardless of where life has taken them.

Fan engagement in the digital age

Sports consumption has become increasingly interactive in recent years. Fans don’t just watch passively; they comment on social media in real time, participate in fantasy leagues that require careful analysis, check live statistics on their phones, and follow sports betting markets in Ireland to see how odds shift during matches. The second screen experience, where viewers engage with their phones while watching on television, has become completely standard practice for most fans.

Clubs have adapted by building their digital presence substantially. Social media accounts, dedicated mobile apps, and regular online content keep fans connected between matchdays. The relationship between supporters and their teams now extends far beyond the ninety minutes on the pitch. It’s a continuous conversation that technology has made possible and that fans have come to expect.

Wearable technology and athlete performance

The gadgets athletes wear have become increasingly sophisticated over the years. Heart rate monitors, sleep trackers, and recovery apps give both professional and amateur athletes insights into their bodies that previously required expensive laboratory testing. Irish athletes competing at international levels rely heavily on this technology to optimise their preparation and recovery.

Even recreational runners training for the Dublin Marathon use GPS watches and training apps that provide personalised coaching advice. The technology adapts to your performance over time, suggests workout adjustments based on your progress, and tracks improvement over weeks and months. What was once available only to elite athletes is now accessible to anyone with a smartphone and the motivation to use it.

The integration of technology into Irish sports will only deepen in coming years. Virtual reality experiences that put fans pitchside from their living rooms, artificial intelligence that predicts match outcomes with increasing accuracy, and ever more sophisticated performance tracking are all on the near horizon. The challenge for sports organisations will be embracing these innovations while preserving what makes live sport special in the first place: the unpredictability, the atmosphere, and the shared human experience of supporting a team through good times and bad.

Three-Quarters of Adults Want AI & Coding Taught in Schools

A new national survey commissioned by STEM South West, the not-for-profit organisation promoting STEM education and careers, shows there is strong public support for preparing the next generation with the skills needed to succeed in a changing world.

Three-quarters of adults believe coding and AI literacy should be taught in schools, with junior secondary (12-15 years) seen as the ideal stage. Young adults strongly favour early AI education, while older adults and lower-income groups are more likely to prefer optional learning.

These results come on the back of the STEM South West Awards 2025, held last night at Cork County Hall, which celebrated excellence in Science, Technology, Engineering, and Mathematics (STEM) (See Winners list below). The awards recognise individuals and organisations whose achievements drive innovation, education, and community engagement in the STEM sector across the South West region, which collectively employs over 75,000 people in STEM-related industries.

Mary Good, Managing Director of Advanced Medical Services and Chair of STEM South West, commented,
“This latest research shows that AI is at the forefront of our times, and there is strong demand for adoption in school. There’s a recognition that young people must be equipped with the skills to thrive in this new digital landscape. Tonight’s awards showcase the people and organisations who are already leading the way in preparing our next generation for the opportunities and challenges ahead.”

Speaking at the awards ceremony, Ms. Good added,

“This evening is all about celebration and recognition. It is also a time for us to reflect on what we have achieved in the past year and embrace the many opportunities of the future, while recognising the rapidly evolving global landscape and its challenges. Our AI & Future skills survey throws a focus on the opportunity for growth in education across Science, Technology, Engineering and Maths as we prepare and adapt to changing demands in the workplace.”

Reflecting on both the survey findings and the achievements recognised at the STEM South West Awards, Mary Good added:

“These results show that the adoption and education of our students with AI skills is critical. It’s a call to action for educators, policymakers, and industry to work together to future-proof Ireland’s workforce.”

Key insights from the STEM South West AI & Future Skills survey:

  • Support for AI education cuts across demographics, with 75% of adults overall backing the introduction of coding and AI literacy in schools, even among groups most worried about changing job descriptions as a result of AI progression.
  • Younger adults show a pragmatic outlook, with 79% of 18-24-year-olds concerned about job security with advances in AI, yet a strong majority supporting the teaching of coding and AI skills in schools, particularly at junior secondary level (12-15 years).

STEM South West Awards 2025 Winners

STEM in Industry: Company of the Year
The award celebrates organisations creating a proactive, inclusive, and supportive environment for STEM, both internally and through outreach initiatives:

  • Small/Startup (up to 50 Employees): CompuCal Calibration Solutions
  • Small to Medium (50 – 249 Employees): MACOM
  • Large (250+ Employees): Analog Devices

STEM in Education: Educational Initiative of the Year
Recognises educational institutes, departments, and classroom-led initiatives that foster inclusive STEM learning:

  • Primary Level: Firies National School, Killarney
  • Secondary Level: Coláiste Muire Crosshaven
  • Third Level: STEM Teacher Internship Programme

STEM in the Community:

  • Best Expo Exhibitor (Large): Johnson & Johnson
  • Best Expo Exhibitor (Small): Reliance
  • Inspirational STEM Volunteer of the Year: Shane Ruddle, Gilead
  • STEM Initiative of the Year Award: Scoil Mhuire Junior School, Cork

STEM Person of the Year: Michael Loftus, MTU

Patrick Doyle, South West Regional Manager, IDA and member of the judging panel, said:
“Congratulations to STEM South West and all of the finalists and winners for their commitment of time, expertise, and resources in support of STEM skills development and education. Their efforts will provide opportunity for the next generation and future-proof the talent pipeline to sustain the long-term success of STEM industries across the South West region.”

Toast announces 120 new Dublin jobs

Toast, the cloud-based restaurant technology platform, announces plans to create 120 new roles in Dublin thanks to a multi-year R&D investment project. This new project is supported by the Irish government through IDA Ireland.

The investment will drive platform innovation with a strategic focus on AI and represents the next phase of Toast’s expansion in Ireland. The investment, which will create 120 new roles at Toast’s Dublin headquarters, will allow the company to advance its work in AI innovation to embed intelligent agents across the platform, enhance AI-powered productivity for its R&D teams, and unlock global scalability for its customers worldwide.

Toast’s technology is developed to seamlessly connect every aspect of Irish hospitality businesses, from kitchen to customer. Toast is the restaurant technology partner of choice for many of Ireland’s leading hospitality businesses, including Bewley’s, Kicky’s, OAKBERRY, and the Eclective Hospitality Group.

The new, multi-year R&D program will accelerate Toast’s AI-forward vision for the hospitality industry, with the company’s Dublin team leading the charge on critical aspects of this innovation.

At the heart of the initiative is a commitment to reimagining how technology empowers the hospitality sector. Toast is focused on embedding intelligent, autonomous AI experiences across its platform to help businesses work smarter, serve guests better, and make faster, data-driven decisions

To support this transformation, the company is modernising its global platform architecture – investing in modular, scalable systems built for new regions, verticals, and customer segments. These enhancements aim to strengthen Toast’s cloud foundations for AI readiness, resilience, and rapid global expansion.
Internally, Toast is also harnessing AI to change how it builds, deploying advanced AI-powered productivity tools to accelerate product development and increase engineering velocity.
Together, these efforts mark a major step forward in Toast’s mission to create an intelligent, scalable platform that powers the future of hospitality worldwide.

Toast first established an engineering presence in Dublin in 2017 and has since grown to include teams across all key business functions. The company is recognised as a Certified Great Place to Work in Ireland.

Minister for Enterprise, Tourism and Employment Peter Burke said: ‘’Toast’s decision to expand its R&D operations in Dublin and create 120 new high quality roles is a clear vote of confidence in Ireland’s position as a global hub for innovation and technology. This investment, with a strong focus on AI, aligns with our national ambition to lead in digital transformation. I thank Toast for their continued commitment to Ireland and wish the team the best for the future.’’

“From our early feasibility work to this new investment, IDA Ireland has been instrumental in helping Toast scale and innovate in Ireland,” said Dave Fleming, Global Head of Engineering  & Ireland Site Leader. “This programme represents a step-change in the scope and ambition of our Irish operation, as our Dublin team will spearhead end-to-end platforms for our global customers, leveraging AI to shape the next generation of technology for the hospitality sector.”

Michael Lohan, CEO of IDA Ireland said: “This decision by Toast to develop their R&D offering with a focus on AI in Dublin is a testament to Ireland’s reputation as a global leader in technology and innovation. The creation of 120 new jobs in Dublin will help strengthen Ireland’s capability for AI development, which is a key focus in IDA Ireland’s strategy for 2025-2029. I would like to wish Toast every success with this R&D project.”