Tag: gramrphone

Gramrphone Launches Game Changing TikTok integration

London based live music streaming startup Gramrphone today announced a game-changing integration with TikTok, enabling creators to stream high quality live performances and listening parties straight from their studio to their TikTok followers.

Hot off the heels of recent integrations with Boomplay, Mixcloud and Bandcamp, Gramrphone have targeted the rapidly growing social media platform as the next destination to level-up with high quality live music.

Cofounder Graham Allen thought social media was a natural progression, as the company pivots towards a B2B middleware offering, commenting: “We’re lucky enough to have hyper engaged users around the world, who we can listen to and learn from, and over the last year TikTok repeatedly came up as the platform musicians wanted to stream to.”

The engineering team went into stealth mode over the summer to develop the integration, which is now available for public download. Allen continued: “Our mission with Gramrphone is always to help musicians deliver high quality live music wherever their fans may be, and TikTok is where the next generation of fans are, so it was always going to be a major focus for us.” 

The Gramrphone team are tight lipped on future integration partners but mentioned that Music Streaming and Social Media platforms are always going to be at the top of the list, with one eye on the future of live music consumption via Web 3 and Gaming platforms.

For now though, Gramrphone are concentrating on delivering to TikTok “We’re super excited to get Gramrphone into the hands of musicians on TikTok” Allen concluded, “the talent and creativity on there is insane, and we can’t wait to hear the incredible live music content that’s to come!”

Gramrphone Integrations Help Creators Stream Live Audio to the Biggest Platforms

Since winning the Next Stage Challenge, participating at Wallifornia and being used by John Legend, London-based live audio streaming startup, Gramrphone, have been busy building integrations with some of the biggest streaming platforms in the world, positioning themselves as the first ‘live music distribution service’ in the industry. 

Providing an all-in-one alternative to OBS Studio that has been optimized for musicians and driven by their mission to help creators reach their fans in high fidelity audio, Gramrphone have taken their breakthrough audio streaming technology and scaled to a B2B environment, recently announcing a groundbreaking partnership to deliver live music to Boomplay in Africa. 

This integration is enabling artists like Wurld from Nigeria and Bomb$hell Grenade from Zambia, to stream live listening parties and performances of new projects, directly from their home studio to their fans, via the Africa’s biggest DSP. All delivered in crystal clear audio.

This is hot off the back of being featured as an official Patrion partner, and building integrations with household names including YouTube, Twitch and Mixcloud and indie-favourite Bandcamp. All of these integrations work towards achieving Gramrphone’s north star – making it instantly simple for creators to distribute professional quality live music to the biggest platforms. 

Graham Allen, CoFounder, Gramrphone, comments: “We’re super excited to be delivering live music into global music platforms like Boomplay. It creates huge opportunity for creators to drive release campaigns, for platforms to spotlight editorial placements and for fans to experience live music no matter where they are.” 

Gramrphone are part of a booming live audio streaming renaissance driven by Clubhouse, Twitter Spaces and recently Amazon’s AMP platform.  

Their success in emerging markets has been driven by this audio focus, lowering the barrier to entry for fans with restricted internet access unable to join video streams. Gramrphone have spent the last two years in this space, with a key focus in India – recently partnering with distributors OK listen to stream COVID-relief fundraiser concerts and it’s a trend they are looking to continue with the Boomplay integration.

Allen continues: “We’re always listening to creators, wherever there’s a platform they want to stream live music to and engage their fans, we’re on it. Whether that’s DSPs, gaming platforms or the Web 3 Metaverse.” 

Gramrphone launched an integration into Facebook. Which provides access for creators to stream live audio into Facebook’s rumored Metaverse. Bandcamp’s recent acquisition by Epic, also opens the door for creators to stream live audio into Fortnite, with the existing Gramrphone – Bandcamp integration already being used by indie acts Boyish, Medusa and Laroie.