GoFundMe and Instagram are launching innovative and new social sharing features to supercharge charity fundraisers and help raise more money for charities.
GoFundMe and Instagram’s new integration introduces a range of enhanced features designed to make fundraising more effective and engaging. Charities and fundraising organizers will benefit from enhanced sharing capabilities that allow their fundraisers to stand out in social feeds, making it easier to capture attention and build support. The integration also provides seamless sharing across Instagram and Instagram Stories, giving fundraisers a wider platform to reach followers and engage their communities. With native donation experiences built directly into Instagram, users can now donate without leaving the app, simplifying the process and increasing conversion rates. Additionally, real-time dynamic progress bars and a newly designed donate button will inspire immediate action by showing the live impact of contributions, encouraging more people to give and share with their networks. This integration is set to supercharge fundraising efforts, bringing greater visibility and engagement to causes that matter most.
Speaking about the new integration, GoFundMe CEO, Tim Cadogan says, “Ireland is the most generous country on GoFundMe and that extends to charity. Around one in every five GoFundMe pages in Ireland is for a charity. This integration will unlock powerful new channels for Irish people to raise millions more for charities – and give organisations the tools to inspire a new generation of supporters to make a difference for the causes they care about.”
These new features on Instagram are set to officially launch on 31st October, allowing charities and fundraisers to start leveraging the enhanced social sharing and donation tools in the run up to Christmas. With this integration, charities will be able to raise more funds by engaging with their Instagram communities in a seamless, user-friendly way. Additionally, Facebook will soon follow with similar enhancements, expanding the reach of fundraising efforts across both major platforms. This dual-platform integration will maximize the impact of every fundraiser.
“We are thrilled to introduce new features that will help connect more people with charity fundraisers shared on Facebook and Instagram,” said Allison Hartnett, Director of Central Social Impact at Meta. “We have heard from our charity partners that fundraising on their platform of choice is important, and are excited to be working with partners like GoFundMe to expand our offerings for nonprofits.”
To enable these new fundraising features, charities will need to ensure they meet a few key requirements. First, they will need to have a Facebook business page, which acts as the foundation for linking their social media presence with the fundraising tools. Next, they’ll need a professional Instagram account that is linked to their Facebook page. This connection is crucial as it allows the charity to seamlessly integrate GoFundMe fundraising with Instagram’s sharing and donation capabilities. Finally, charities must be enrolled in Facebook’s fundraising tools. This enrolment ensures that the necessary infrastructure is in place to process donations directly through Instagram. Once these steps are completed, charities will be able to leverage the enhanced sharing tools, real-time donation tracking, and dynamic donation options to boost their fundraising efforts and engage with their communities more effectively.
About GoFundMe:
GoFundMe is the world’s leading crowdfunding platform dedicated to helping people help each other. GoFundMe has helped raise over $30bn for people and charities.
For charities to leverage the new enhancements, they will need the following
- You’ll need a Facebook business page
- You’ll need a professional Instagram account, linked to your FB page
- You’ll need to be enrolled in Facebook’s fundraising tools
