Tag: #geotab

90% of Irish van and lorry drivers ready for in-cab AI coaching

A new European wide survey from Geotab, a global leader in connected vehicle and asset solutions, reveals that Irish van and lorry drivers have a clear vision for the future of in-cab technology, with 90% stating they would be more comfortable with instant audio coaching. The technology uses AI to analyse in-cab video in real time, rather than storing inward-facing footage for later review.

The study of over 3,500 professional drivers across seven European countries, including 500 in Ireland, examined driver attitudes towards the use of in-cab dashcams. While 96% of Irish van and lorry drivers are concerned about the use of in-cab cameras, almost just as many (95%) would be willing to overlook these concerns if footage could prove they were not at fault after a collision. This reveals a fundamental “privacy versus protection” dilemma at the heart of Irish driver’s attitudes, highlighting that they are not against technology, but are instead weighing the benefit of potential exoneration against a wide spectrum of worries.

Irish driver concerns are widespread and varied, with no single issue forming a majority. 41% worry that road-facing footage could be used out of context, failing to show the full picture of an event, while 39% are concerned that the footage could be used unfairly against them for disciplinary action. 37% said the dashcam technology makes them feel as though they are being spied on or shows a lack of trust from their employer. The varied barriers to the adoption of video cameras reflected by the study reveals an urgent education gap that cannot be overlooked by fleet managers.

“The data shows that Irish drivers are pragmatic and forward-thinking”, said Edward Kulperger, Senior Vice President, EMEA at Geotab. “Professional drivers are clearly open to technology that protects them and promotes safer roads, provided it’s implemented transparently and with respect for their privacy. Technology like in-cab cameras can play a vital role in protecting drivers and improving road safety, but trust is key. Drivers want reassurance that data is used responsibly and in their best interests and innovations such as real-time AI coaching show how safety and privacy can work hand in hand.”

The survey confirms earlier findings from Geotab’s driver research noting nearly 73% of Irish drivers support adopting technology to enhance their performance. This new data notes that a combined 69% are positive about using footage for coaching, provided it is constructive and collaborative, with none of the respondents stating they see no benefit at all in having a dashcam. When asked about the biggest benefits, drivers cited improving their own standards through coaching, increased security, and proving they were not at fault in a collision, further underlining their dual interest in both professional development and personal protection.

Geotab’s New AI Dash Cam Slashes Risky Driving Behaviours by Up to 95% with In Cab Verbal Alerts

Geotab, a global leader in connected vehicle solutions and asset management, today announced the launch of the GO Focus Plus AI dash cam and its new video intelligence platform. The dual-facing dash cam, which will be available to Geotab’s Irish customers, is designed to address a critical industry need by delivering proactive, in-cab support that helps drivers self-correct risky habits.
In a recent large pilot, the voice coaching functionality helped reduce tailgating by 90% and phone use by 95%. The new solution empowers fleets to improve driver safety by delivering instant, highly accurate voice feedback to drivers, while also providing fleet managers with a new coaching workflow to help deliver targeted and effective training. This system turns every alert into a coaching opportunity, aiming to prevent accidents and create a measurable impact on fleet safety culture.
The transportation industry is at a crucial juncture. In Ireland between 2019 and 2023, HGVs were involved in 11% of all fatal collisions on Irish roads. A recent Geotab survey noted that drivers believe there is an increase in driving accidents, with 66% of Irish drivers having considered leaving the profession in the year prior. Commercial drivers face long hours, unpredictable conditions, stress and wellness challenges, and even unfair blame in incidents. At the same time, fleet managers are dealing with rising costs, the vital need to keep their workforce safe, and the need to protect the company’s reputation. These challenges have a profound human and financial impact, directly affecting driver well-being, business vitality, and the safety of our shared roads.
“We believe the safest fleet is a well-supported fleet,” said Charlie Elliott, Senior Vice President, Marketing & Marketplace at Geotab. “Our new video intelligence platform and the GO Focus Plus AI dash cam are a direct investment in supporting the driver and their safety. By uniting the power of video with Geotab data intelligence, we are providing drivers with an in-cab partner that helps them correct risks instantly. This system empowers fleet managers to move beyond reactive incident review and instead foster a culture of safety that protects their most valuable asset, which is their people.”
Key Features of the GO Focus Plus
  • Proactive Driver Coaching: The AI dash cam provides instant, in-cab voice prompts to drivers when risky behaviors like distracted driving (e.g., phone use, fatigue) or tailgating, are detected, helping them correct habits.
  • Targeted Fleet Management: AI-driven video intelligence surfaces the most urgent risks and repeat patterns for quick review, eliminating the need for fleet managers to sort through extensive footage. Each alert includes video and contextual data, enabling targeted and effective coaching.
  • Seamless Workflow and Safety Culture: The MyGeotab platform allows for a seamless workflow, including the assignment, tracking, and recognition of progress, reinforcing a strong culture of safety within the fleet.
Utilizing AI for precision the Geotab GO Focus Plus minimizes false alerts and streamlines the coaching process for fleet managers
Improve Fleet Safety with Geotab’s Evolving AI Video Intelligence Platform
Geotab’s video intelligence platform is built to continuously evolve. Its advanced AI models refine detection and coaching automatically with every update, ensuring fleets always have the smartest, sharpest tools to stay ahead of risk without extra administrative work. The platform’s open architecture is designed to support a growing family of advanced cameras, with new models and capabilities planned in the coming months.
The new video intelligence platform, with the GO Focus Plus AI dash cam, represents a significant step forward in Geotab’s commitment to fleet safety, uniting driving data and video, to deliver a complete picture of risk and a path for improvement. It marks the next chapter for Geotab, dedicated to helping fleets create safer roads and a stronger, more supportive operation.
Learn more about the GO Focus Plus and Geotab’s new Video Intelligence Platform on their website.

Telco company Circet boosts Irish & UK fleet safety and sustainability with Geotab and Lytx

Circet, a European leader in telecommunications infrastructure services, has improved safety, reduced emissions and cut operational costs by adopting a fully integrated telematics solution from Geotab Inc. (“Geotab”) and Lytx® Inc. (“Lytx”). In just three months, Circet and Geotab partnered to connect 3,000 vehicles across Circet’s mixed fleet in Ireland and the UK, representing the biggest deployment of its kind in such a short installation window.
Circet’s fleet, which includes diesel and electric light and heavy commercial vehicles, required a solution capable of handling wide variability in makes, models and drivetrains. The combination of Geotab’s global telematics data platform integrated deeply with the Lytx Surfsight™ video safety platform has given the Circet operations team full visibility into its entire fleet, delivering immediate impact.
Within the first three months of this year, Circet recorded a 16% improvement in its company-wide driver safety score. Key safety metrics such as harsh braking, acceleration and cornering all improved, contributing to an average driver score 42% better than industry benchmarks. These improvements are largely due to the use of Geotab’s Driver Safety Scorecard and near real-time driver feedback from the Lytx Surfsight dash cams, which alert drivers to risky behaviours and send incidents to the operations team for review.
Fuel efficiency has also improved. Circet’s diesel vehicles are now operating at an average efficiency of 10 litres per 100 kilometres, 10% better than peer group leaders. Circet’s transition to electric vehicles is delivering further savings. Over the first three months of 2025, electric vehicles (EVs) accounted for 3% of total fleet trips, covering more than 263,000 miles (424,000 kilometres). According to Geotab’s Electric Vehicle Suitability Assessment (EVSA), Circet stands to save approximately €450,000 annually by expanding its electric fleet and swapping ICE vehicles for EV where appropriate.
 
Based on results across all vehicle types so far this year, the Geotab and Lytx Surfsight solution could deliver over €2.7 million in fuel savings each year.
Ray Verschoyle, Head of Transport Compliance at Circet said: “The combined Geotab and Lytx Surfsight solution has transformed how we manage our fleet. We now have the data we need to improve safety, cut fuel use, lower maintenance costs and operate more sustainably. Their focus on innovation and ability to integrate with our systems made them the perfect partners for our needs.”
Aaron Jarvis, Associate Vice President, EMEA at Geotab, added; “Circet chose Geotab because we offer more than just an off-the-shelf solution. Our continuous investment in product development, combined with strong local service and support, gave them confidence in our long-term value. Our partnership with Lytx allows us to deliver fully integrated safety solutions, and our open platform meant we could align closely with Circet’s internal systems and processes. It’s another example of how Geotab’s ecosystem can support a customer’s needs today while future-proofing business operations.”
 
Deep integration to meet sustainability goals
The Circet deployment includes Geotab telematics devices and Lytx Surfsight dash cameras with road-facing lenses, and the option of driver-facing ones, too. This hardware is backed by software integration with the Geotab platform, allowing Circet to unify vehicle tracking, video footage and safety data in one system. The rollout was supported directly by Geotab’s local project team, who provided in-person training and implementation support to ensure a smooth transition.
Geotab’s data also supports Circet’s sustainability goals. The company is using Geotab’s certified Scope 1 emissions calculation tools to track fuel consumption and emissions reductions across both diesel and electric vehicles. This structured, data-driven approach is essential as Circet prepares for stricter ESG reporting requirements under EU legislation. With EV driving requiring different skills from traditional combustion vehicles, Circet has used Geotab data to inform driver training, aiming to extend EV range and reduce charging demand. This in turn helps lower Scope 2 emissions and manage charging infrastructure more efficiently.
With these results in safety, efficiency, and emissions reduction, Circet is already seeing a return on its investment. The integrated Geotab and Lytx Surfsight solution is not only improving current operations but also positioning the company for long-term compliance, cost control and growth as it shifts to a low-emissions fleet.
The Circet team is now looking to utilise its vehicle data across various business systems and processes with additional integrations into their business reporting tools, internal databases and future plans to feed other key business systems.

Geotab, global leader in fleet management, launches in Ireland

Geotab, the world’s largest fleet telematics provider, has today launched a suite of cutting-edge telematics offerings now available for organisations of all sizes across Ireland. The global leader in software solutions for businesses managing multiple vehicles is entering the Irish market at a pivotal moment, with demand for telematics in Ireland to grow more than 50% by 2025, driven by factors including the transition to electric vehicles and the lasting impact of Brexit on the logistics and transport sector.

The announcement coincides with the launch of Geotab’s cold chain solution, which enables accurate and continuous temperature monitoring for trucks and vans transporting refrigerated products and goods. The solution appeals to Irish food and drinks companies, as well as to the country’s strong pharmaceutical industry, offering full visibility and near real-time insights into temperature conditions.

Amongst its suite of services available to businesses across Ireland from today is the Geotab Small Business Programme. The initiative caters to businesses with less than five vehicles, allowing them access to the same features as enterprise-grade customers, including enhanced vehicle productivity and easily managed vehicle maintenance. With small and medium-sized enterprises (SMEs) accounting for 99.8 percent of the total enterprise population in Ireland, this solution is likely to garner significant interest in the Irish market.

In addition, Geotab’s Electric Vehicle Sustainability Assessment (EVSA) tool is available for Irish customers seeking to electrify their fleets. The tool analyses a company’s fleet telematics data for a six to twelve-month period, subsequently creating an electrification recommendation based on each individual vehicle’s distinctive driving patterns. This assessment will be a powerful tool in helping businesses decarbonise their fleet lines and prepare for the ban on the sale of new petrol or diesel cars by 2030 as outlined in Ireland’s Climate Action Plan while providing deep insight for businesses into projected savings stemming from the transition to a fully or partially electric fleet.

David Savage, Vice President, UK & Ireland at Geotab, said, “We have been monitoring Ireland’s fleet sector for quite some time now, so Geotab is thrilled to finally be able to bring its full suite of technologies to the market – and given the impact of both Brexit and Covid – at a time when they are most needed. We want to help bolster transport and logistics in the Irish economy by optimising routes and vehicle performance with our data analytics tools. We see a strong desire amongst Irish companies for greater transparency and efficiency within their business fleets, and Geotab is seeking to address that demand through continued investment in the region.” 

Headquartered in Canada, Geotab is the largest commercial telematics company in the world, with over 2.3 million connected vehicles worldwide and more than 1,600 employees supporting over 49,000 businesses across more than 130 countries. Geotab recently joined the ranks of the top fleet management vendors in Europe, surpassing more than 100,000 organic subscriptions. Through strategic partnerships, technology investment and growing its employee base by 131% since 2019, the company is poised for continued growth in key markets across Europe, including Ireland, Spain, Germany, the United Kingdom, Italy, and France.