Tag: forecasting

How Territory Mapping Can Help Sales Teams Focus on the Right Opportunities

Service organizations count on regular contact and the effective organization of the field activities to attract new clients and retain the old ones. But in the absence of knowing where opportunities are available or how territories should be prioritized, salespeople will waste time by traveling long distances or searching for low-value prospects. Mapping territories is a systematic, graphic way of determining the localization of leads, the manner in which sales resources are distributed, and which locations have the greatest potential. Territory mapping, when coupled with an effective sales pipeline management CRM, will provide organizational understanding and clarity to optimize productivity, ease planning, and reinforce sales performance in each region.

 

5 Reasons Territory Mapping Helps Sales Teams Prioritize Better

 

 

  1. Organized Data and Faster Field Planning Through Paperless Document Tools

The process of territory mapping is made much more effective in combination with the use of paperless document tools that allow removing manual paperwork and providing immediate digital access. The sales teams do not have to use printed maps, handwritten notes, and scattered files anymore, but can access all the details about their clients, lead information, and territory assignments in one online place. This simplified procedure will mean that all the representatives will have the right and updated data in the field.

Mapping visualization and paperless documentation allow easy tracking of opportunities, documentation of client interactions, and the analysis of territory performance without administrative delays. Field reps have the ability to save notes directly into the mapping system and provide office teams with instant feedback on the availability of new opportunities or follow-up requirements. This real-time cooperation will decrease the misunderstandings and assist sales departments in concentrating on the potential opportunities of particular areas.

 

  1. Better Prioritization for High-Value Areas

The process of territory mapping will give a clear picture of the location of the valuable prospects and loyal customers. Sales teams can allocate more time to more opportunity areas than to others since time allocation is evenly spread throughout the service area. Geographic visualization points out the lead groups, the areas with more conversion potential, and the areas where the demand for the services is the greatest.

This can prevent wasting time traveling to prospects who have a low potential or interest in services. Reps can schedule their routes every day and go for opportunities that are worth following and ensure a better utilization of their time and high chances of success. Sales teams can be more efficient, and their fieldwork can yield better and more stable returns by knowing precisely where they yield the greatest results.

 

  1. Improved Lead Management by Region and Category

Mapping the various territories of a business can help companies identify and categorize their leads by region/service type/customer segment so that representatives can work with those leads that are the best fit for their skill set, experience level, and geographical area. Creating these types of segments also helps to consolidate the communications that clients will receive to prevent overlapping outreach and provide a consistent message throughout your company’s entire lead generation process.

When leads are managed on a regional basis, it is easier for organizations to evaluate their performance in the marketplace and identify the markets that are overlooked. Additionally, organizations can analyze how each region interacts with the market dynamics, assess their competition level, evaluate the overall “health” of their sales activity within each region over time, and determine how to adjust their business strategies based on what they observe in each region in “real time.”

 

  1. Streamlined Team Coordination and Accountability

With clearly defined territories, you can eliminate confusion concerning the responsibilities associated with each member of the sales force (sales agents). When all sales representatives know where they have the right to sell products/services, as well as where their commission check will come from, this opens opportunities for sales reps to form alliances with other sales reps and work together toward mutual benefit.

Additionally, by defining the territories within a company’s sales organization, a company’s leadership team is empowered by having a more purposeful and measurable approach to sales activity performance. By establishing accountability based upon the performance of territories, and measuring both activity and results for territories, a company’s leadership will have a much more focused view of which territories are underperforming versus those territories that are performing well and need additional support. 

 

  1. Stronger Forecasting and Strategic Expansion Planning

Mapping territories also aids business expansion planning, as companies can assess potential new markets before actually entering them. In addition, having insight into a territory’s performance enables them to predict sales growth potential, assess resource requirements, and determine whether it is reasonable to expand into that market based on performance measurements and growth potential. Using accurate geographical data, instead of guesswork or speculating, can help reduce risk for companies, improve their ability to make strategic choices in all markets, and eliminate mistakes resulting from using just guesswork.

End Point

When sales teams map out their territories, they can focus on the best opportunities, travel more effectively, manage their prospects more precisely, and maximize their sales resources. Territory mapping combined with a sound CRM system that manages sales pipelines creates a streamlined process by eliminating wasteful efforts and providing insight into how well each region is performing and how its performance can be improved.

LYNRED at the forefront of the next mission of Meteosat Third Generation Sounder

LYNRED, a global leader in infrared (IR) imaging technologies, announces that two completely new products, IRS MW-IR and LW-IR, have just been launched today by taking off to space. These two space qualified sensors are specifically designed for sounding applications within the infrared MWIR to VLWIR spectral range. They will play a crucial role in the Meteosat Third Generation Sounder mission (MTG-S1), that took off  from Cape Canaveral, Florida on July 1, 2025 at 5.03 p.m Eastern Day Time (11.03 p.m. Central European Time). The MTG-S1 satellite carries two key missions: the Infrared Sounder (IRS) and the Copernicus Sentinel-4 Ultraviolet-Visible-Near-Infrared light imaging spectrometer (UVN), now on their way to their positioning 36,000 km above Earth.

The MTG system is the most complex and innovative geostationary weather satellite system ever built. The main objective of the MTG-S (Sounder) mission is to enhance Numerical Weather Prediction (NWP) capabilities at regional and global scales. The IRS will be the first European hyperspectral infrared sounder instrument in geostationary orbit.

Its predecessor, the Meteosat Second Generation (MSG), featured an IR imager only. The MTG-S1 however incorporates the innovative IRS sounder, equipped with two detectors: the LYNRED staring array IRS-MWIR and the LYNRED staring array IRS-LWIR (160 x 160 – 90μm pitch). This new generation of meteorological sounders utilizes cutting-edge infrared detectors developed as part of a world-class Earth observation program in collaboration with European partners, addressing major scientific and societal challenges.

 

Unprecedented performances for space sounding applications

The IRS detector, based on LYNRED‘s space-proven MCT technology, is a one of its kind worldwide regarding format and large spectral range with such a high cut-off wavelength, delivering exceptional performance for space sounding applications. Key features include:

  • A definition tailored for Fourier Transform Spectrometry (FTS) sounding applications and related InfraRed Instruments (FTIR).
  • A broad dynamic range suitable for the MWIR to VLWIR spectral range, extending up to 15μm.
  • Proven technology that meets stringent operability requirements up to 15μm.
  • High operability and outstanding radiometric performance (SNR).

The IRS is the first detector in the world to achieve this high resolution (160 x 160 – 90μm pitch) with an impressive spectral response cut-off wavelength of 15 µm.

The release of this advanced IR detector paves the way for developing a new generation of sounding instruments, offering enhanced performance, including improved spectral accuracy, higher ground resolution, and increased revisit frequency.

Philippe Chorier, Space Business Development Manager at LYNRED, stated: “The launch of the IRS satellite, equipped with the IRS MW and LW detectors, validates the availability of a new generation of IR detectors specifically designed for next-generation FTIR instruments in space sounding missions. This detector is truly unique worldwide, with characteristics such as format, pitch, dynamic range, spectral range and frame frequency that promise to usher in a new era of FTIR instrument capabilities for future sounding missions from 3 to 15 µm.”
More than 15 years of R&D led by the European Space Agency

LYNRED developed the IRS detector for both MW and LW bands in accordance with the specifications provided by Thales Alenia Space (France), responsible for the detection chain and overall satellite delivery. OHB-System (Germany) handled the instrument definition. This collaborative effort was managed by the European Space Agency (ESA), who oversees the space segment implementation of the MTG program for the benefit of EUMETSAT.

Sounding missions utilizing Fourier Transform InfraRed (FTIR) spectrometers require specialized infrared detectors capable of handling the unique demands of high-end space instruments. These include a wide dynamic range of flux across an extensive spectral range and the ability to operate at very high frame rates (typically exceeding a few kHz). Historically, constructing these instruments has been challenging due to the lack of suitable infrared detectors that meet the specific requirements.

Through the IRS MTG-S program, LYNRED has successfully developed a specialized IRS detector that meets the expectations of the addressed instruments, overcoming significant technical challenges to enable the design of FTIR spectrometers operating from 3 µm to 15 µm.

“We anticipate that the success of this collaboration will demonstrate the feasibility of a new generation of FTIR systems based on the IRS detectors developed for the IRS MTG-S program, with plans for these detectors to be utilized in numerous future sounding systems.” concluded Philippe Chorier.

 

A significant step ahead for climate monitoring

The IRS will offer a dynamic view of the atmosphere above the Earth. Scanning Europe every 30 minutes, it will collect vertical temperature and humidity profiles with unprecedented accuracy. The data will enhance forecasting of atmospheric instability, water vapor movement, and extreme weather events such as heavy rainfall, tropical cyclones, and winter storms.

The combination with imaging satellites will make it possible for the first time to observe the full lifecycle of a convective storm from space. It will revolutionize weather forecasting and climate monitoring in Europe, and beyond.

Google is helping more people stay safe with flood forecasting

Today, Google is announcing the expansion of flood forecasting coverage to reach nearly 80 countries, including Ireland among 31 in Europe. With the help of the Flood Hub platform, Google will be displaying flood forecasts which show when and where floods may occur to provide critical information to aid organisations and governments, and inform people at risk, in countries like Ireland, Germany, the Netherlands and Belgium – issuing forecasts seven days in advance. Read more below to find out more.

Natural disasters, like flooding, are increasing in frequency and intensity due to climate change, threatening people’s safety and livelihood. It’s estimated that flooding affects more than 250 million people globally each year and causes around $10 billion in economic damages.

As part of our work to use AI to address the climate crisis, today we’re expanding our flood forecasting capabilities to 80 countries. With the addition of 60 new countries across Africa, the Asia-Pacific region, Europe, and South and Central America, our platform Flood Hub now includes some of the territories with the highest percentages of population exposed to flood risk and experiencing more extreme weather, covering 460 million people globally.

Governments, aid organizations, and individuals can use Flood Hub to take timely action and prepare for riverine floods, seeing locally relevant flood data and forecasts up to 7 days in advance — an increase from last year, when information was only available 48 hours in advance.

Flood Hub’s AI uses diverse, publicly-available data sources, such as weather forecasts and satellite imagery. The technology then combines two models: the Hydrologic Model, which forecasts the amount of water flowing in a river, and the Inundation Model, which predicts what areas are going to be affected and how deep the water will be.

We’re working to expand flood forecasting alerts in Search and Maps to make this information available to people when they need it the most.

Using AI to help people prepare for flooding

In 2018, we kicked-off flood forecasting in India and expanded to Bangladesh to help combat the catastrophic damage from yearly floods. Due to advances in our global AI and machine learning forecasting models, in 2022 we further rolled out our technology to 18 more countries, paving the way for today’s global expansion.

Flood Hub is part of our Crisis Response work to provide people access to trusted information and resources in critical moments — also including wildfires and earthquakes. For over a decade, we have been partnering with front line and emergency workers to develop technology and programs that help keep people safe, informed and out of harm’s way.

In addition, to help support communities that are vulnerable to floods but might not have access to a smartphone or internet, Google.org collaborates with organizations like the Federation of Red Cross and Red Crescent Societies, Indian Red Cross Society and the Inclusion Economics team at Yale University to stand up offline alerting networks of trained, incentivized, and trusted community volunteers to amplify the reach of Flood Hub’s warnings. The most recent results from the team at Yale and local nonprofit Yuganter found that communities with local volunteers were 50% more likely to receive alerts before water reached their area — a factor that can make a life-or-death difference.

As we continue improving our AI-based global models for flood forecasting, we will keep supporting at-risk communities with technology to mitigate the effects of climate change.