Tag: fnatic

Fnatic partners with BMW to open brand new Esports Performance Facility in Berlin

Fnatic, the London-based esports performance brand, in partnership with German motoring manufacturer BMW, have today unveiled a brand new Esports Performance Facility based in Berlin. The BMW x Fnatic Esports Performance Facility will feature an array of solutions designed to cater to the needs of esports professionals competing at the highest level, setting a new standard for European esports training centres.

The purpose built training centre is equipped ultra-fast broadband with top range internal networking systems and has a range of high-spec features including; an in-house gym, fully serviced kitchen with appliances supplied by Hisense, changing rooms, a relaxation and recreation area, two gaming performance rooms, a content studio, a match review room, changing rooms, BMW sim racing rig and dedicated office space.

The facility will be used extensively by the Fnatic League of Legends team as they compete in the upcoming League of Legends European Championship (LEC) Summer Season. With qualifying spots for the League of Legends World Championship on the line, Fnatic will be looking to the increased capabilities of their Esports Performance Facility to raise their game and return to the top of the LEC.

Jens Hofer, Director of Fnatic’s High Performance Unit, said: “The BMW x Fnatic Esports Performance Facility has been specifically designed to support our League of Legends players as they strive for excellence in the upcoming LEC Summer Season. We’re so excited to finally be opening the unit alongside BMW and setting a new standard for esports facilities in Europe. This facility is another step forward for our HPU as we plan our return to the top of European League of Legends”.

“It is crucial to be able to offer our players a great 360º experience that covers all their needs. That combined with the right staff in all meaningful areas like sport psychology and performance, in-game knowledge, management and content, gives our players the resources they need to be able to get to their best version.” added LOL Team Director Javier Zafra

The BMW x Fnatic Esports Performance Facility supports Fnatic’s wider esports performance strategy, which is based on eight different performance pillars. These include health, research, technology and software, in-game performance, processes and operations, youth structure, infrastructure and education. The ambition of the unit is to consistently improve the capabilities of Fnatic players by making marginal performance gains and improving results, starting with the Fnatic League of Legends team based in Berlin.

Pia Schörner, BMW Group Head of Gaming and Sponsoring, said: “We are excited to collaborate with Fnatic, one of our successful United in Rivalry teams, on the new BMW x Fnatic Esports Performance Facility. It will cover all aspects needed for a team to be able to compete at the highest level of Esports. The broad approach, ranging from players’ physical and mental health over content creation to in-game performance, is reflecting the philosophy of BMW when it comes to Esports. In addition, the facility provides the perfect stage to showcase BMW Group innovations that we will provide to support Fnatic and their players to further increase their performance. We’ll bring some exciting projects to life in the future.”

For more information about Fnatic’s High Performance Unit, visit: https://fnatic.com/esports/hpu.

Fnatic partners with Chillblast as official global exclusive PC & notebook partner

London-based global esports brand Fnatic has today revealed its latest partnership with performance PC specialist Chillblast. As part of the multi-year partnership deal, Chillblast will become the global (excluding Japan) exclusive Fnatic PC and notebook partner with custom Fnatic styled PCs going live on sale today. A range of Fnatic x Chillblast co-branded PC and Notebooks will be created throughout the multi-year partnership and will be unlike anything Fnatic have done before, with a wide variety of unique and limited-edition designs created to celebrate key moments for Fnatic.

As part of the multi-year partnership deal, Chillblast will be manufacturing and supplying custom Fnatic PCs to all Fnatic pro team/creators to ensure they can compete at the highest possible level by being equipped with PCs that are #TheChoiceOfChampions. Fnatic and Chillblast will collaborate on creating innovative and engaging content and activations for Fnatic fans while Chillblast’s logo will also feature on the Official Fnatic Pro Kit worn by Fnatic pro-teams which will be available to purchase on Fnatic’s shop in the near future.

With Fnatic being the No.1 performance esports brand, this partnership will help level up Fnatic’s pro teams to an even greater level with incredible performance PCs provided by Chillblast. Over 370+ Medals have been won by Fnatic during their legacy, including the first ever League of Legends Worlds Championships in 2011, we know what it takes to become Champions and the importance of performance. That’s why we’ve partnered with the best, Chillblast. Chillblast will also become an official Fnatic Gear reseller with Chillblast x Fnatic PCs being available to buy from a number of retailers from today including Chillblast.com, Box.co.uk and CCLonline.com.

Fnatic CEO, Sam Mathews said: “Our players know that to be able to compete at the best in-game, we need to have the best performing systems. Chillblast will be able to offer excellent performance along with unique fantastic Fnatic team designs. We can’t think of a better PC manufacturer to partner with than Chillblast to demonstrate our commitment to support our players with the highest levels of PC performance, while also offering fans the opportunity to access the same systems that our players use.” 

Tactus Group CEO, Scott Brenchley said: “Everyone at Chillblast is excited to enter into this partnership with Fnatic. We’re obsessed with providing the highest levels of performance and service, enabling gamers to compete at the highest levels. The teams at Fnatic need to have the best quality equipment to perform at their best and we’re eager to help them succeed in every aspect of their game. We are also incredibly excited to work with the professionals to further develop our gaming PC solutions, and provide the next generation of grassroots esports players with outstanding professional grade kit”.