Tag: #fashion

Introducing HUGO x Urbanista: Iconic Fashion Label Joins Forces with the Swedish Lifestyle Audio Brand to Launch the Must-Have Audio Fashion Accessory of the Season

Iconic German fashion brand, HUGO, and Swedish lifestyle audio brand, Urbanista, are proud to announce the launch of HUGO x Urbanista Los Angeles headphones: the must-have audio fashion accessory of the season. HUGO x Urbanista Los Angeles is an exclusive, limited edition HUGO-style version of the innovative Urbanista Los Angeles solar-powered headphones, using ground-breaking Powerfoyle™ solar cell technology.

HUGO is for those who prefer to lead, not to follow. Geared towards style individualists who always go their own way, the HUGO brand combines a mix of modern tailoring and strong casual influences, delivering unconventional looks for trendsetters, movers and shakers. Urbanista was born in 2010 in Stockholm, Sweden, out of love for cities and urban life, and is renowned for producing products rooted in Scandinavian design tradition and inspired by music, arts, fashion, and urban culture.

The HUGO x Urbanista collaboration combines HUGO’s streetwear-inspired flair with Urbanista’s understated Scandinavian design aesthetic, coming together in an exclusive, limited edition pair of headphones. These audio accessories are truly a one-of-a-kind style statement, with their unique two-tone colourway taking inspiration from HUGO’s iconic collections.

Urbanista Los Angeles was first launched in August 2021, as the world’s first self-charging wireless headphones, powered by Powerfoyle™ solar cell material. Using advanced green technology, Los Angeles converts all light, outdoor and indoor, into energy to deliver virtually infinite playtime. Since 2021, the Urbanista Los Angeles headphones have been awarded with numerous design awards, including the renowned Red Dot Best of the Best 2022 Award and iF Design Award 2022, among many others.

The HUGO x Urbanista limited edition headphones will be compatible with the Urbanista mobile companion app. The mobile app allows you to customise features and personalise the way you use and experience your audio. The app has a live-charging view for following the headphones’ battery gain and drain status. You can also switch between different sound modes with ease, create personal settings to your headphones’ controls, and six unique EQ settings.

Priced at 209 GBP/249 USD/239 EUR, the HUGO x Urbanista Los Angeles will be available from 14th June 2023 at selected retailers worldwide, and online at www.urbanista.com/hugo and www.hugo.com

Tuomas Lonka, Brand and Marketing Director, Urbanista, comments: “The HUGO x Urbanista collaboration is a unique pair of headphones that’s truly designed to stand out. We are proud and honoured to partner with HUGO to bring the exclusive HUGO x Urbanista limited edition headphones to our fans and customers, letting them express their personal style with a true audio fashion accessory.”

HUGO x Urbanista Los Angeles Key Features:

  • Virtually infinite playtime
  • Always charging when exposed to light
  • 80 h battery reserve
  • Hybrid active noise cancelling
  • Ambient sound
  • On-ear detection
  • USB Type-C charging
  • Bluetooth 5.0
  • Siri and Google Voice Assistant
  • App support
  • Compatible with iOS & Android

How Has Technology Changed Men’s Fashion?

Almost every business in the world, including the fashion industry, has been impacted by technology. It was just like fashion. Although some could claim that technology hasn’t directly impacted the fashion business, the facts are clear.

For a long time, everyone in the fashion industry can tell you how technology has changed business. Our daily lives have changed significantly due to technology and how we dress.

We never imagined how much the fashion business would change due to technological advancements. Technology has significantly impacted how men’s fashion has changed, affecting everything from the materials used in clothing to how we buy items.

This article will examine the changes technology has brought about in men’s fashion.

Some factors that technology change men’s fashion

3D Printing

Men’s fashion has been changed by 3D design and printing. Designers may now use 3D modeling software to develop clothing and accessories that can be printed using 3D printers.

More innovation and customization are possible in fashion design because of this technology. For instance, designers may produce complex textures and patterns that require more than conventional techniques.

Social Media

Social media platforms have developed into effective tools for influencing men’s fashion. Celebrities, fashion influencers, and bloggers have built large social media followings by expressing their sense of style and sense of fashion.

Because of this, they now have a big say in the fashion trends for males. They frequently publish images of their ensembles, offer style tips, and advertise new companies and goods. Thanks to social media sites, men now have an easier time learning about new fashion trends and designs.

People may stay up with the most recent fashion trends by following their favorite blogs and influencers. As a result, the fashion business has become more accessible to everyone with a distinctive sense of style and a social media account.

E-commerce

The way individuals purchase clothing has changed as a result of e-commerce. Men may shop for clothing online at any time and from any location. Thanks to this, men may now easily access garments from various brands and designers.

E-commerce is now becoming one biggest business online. Don’t worry about where you are, you need one click, and you will get any product immediately. If you have no time and want to shop, you can do it within a few minutes with everything you can find online.

Virtual Reality

The way men buy clothes has been changed by virtual reality. Men may see how the clothing will appear on them in virtual reality before making a purchase. Men may now customize their clothing to suit their interests thanks to technology.

Wearable Technology

Wearable technology has grown in popularity recently because it gives consumers access to features beyond timekeeping and step tracking. 

For instance, fitness trackers and smartwatches may monitor heart rate and sleep habits and deliver alerts for texts and phone calls.

E-Cigarettes

Vapes, commonly called e-cigarettes, have become a common trend in men’s fashion, especially among younger generations. E-cigarettes use cutting-edge technology to produce a smokeless and frequently odorless substitute for traditional tobacco use. 

Vaping devices are now offered in various shapes, hues, and fashions, making them a well-liked accessory among guys. One of the best examples is the 510 thread battery vape pen. 

Other new products such as Mushroom Gummies are now also gaining traction.

Technology Side Effects That Changing Men’s Fashion

Technology has positively impacted men’s fashion, but there have also been some negative side effects. Here are some examples:

  • Fast Fashion
  • Lack of Personal Connection
  • Cybersecurity Risks
  • Negative Body Image
  • Addiction to Technology

Technology has many advantages, but there are also disadvantages of technology that are miss use of technology. Technology makes human life easy and also has side effects on human life.

The convenience and anonymity of online purchasing and social media marketing contribute to the prevalence of drug addiction in modern society.

Conclusion

Men’s fashion has changed greatly because of technology. Several variables have influenced this transformation, including advanced materials, social networking, e-commerce, virtual reality, 3D printing, and wearable technologies.

We may expect additional changes in men’s fashion as technology improves. Men’s fashion has benefited greatly from technology, but there are also drawbacks to keep in mind.

These negative effects include fast fashion, a lack of a personal connection to clothing, cybersecurity dangers, a poor body image, and technological addiction.

 

How Can AI Help Footwear Retailers Grow Their Shoe Business?

Do you want to launch a shoe company? So, if you want to succeed in the fashion industry. You must adapt to changing trends and use useful AI. This article will examine how AI may assist shoe retailers in growing their companies.

What Is the Use of AI in the Fashion Industry?

AI can help you to do better customer service. It can automatically do tasks as well as improve your inventory handling. AI has the potential to transform the fashion industry by improving company processes, generating innovation, and improving the customer experience.

AI also assists designers in making new designs as to the Fashion trend. This may result in procedures for developing more useful and efficient products.

How Can AI Help Retailers to Grow Their Shoe Business?

Fashion Prediction

AI can determine what kind of styles, colors, and patterns will be in fashion in the future by analyzing a large quantity of data on consumer preferences, fashion trends, and previous sales figures.

This can assist stores in making smart choices regarding the shoes they stock, the quantity of inventory they maintain, and the marketing techniques they use.

Inventory Management

Artificial Intelligence-powered inventory management systems can check sales data and trends. And seasonality to forecast client demand for certain items. Retailers may reduce overstocking and supply shortages by matching inventory levels to consumer demand.

Stock shortages can result in lost sales opportunities and lower customer satisfaction, whereas overstocking can raise storage the handling expenses and the danger of unsold inventory.

Customer Service

Ai provides the best customer services as virtual assistance to our customers by solving their problems or providing technical support about any shoe they want to buy.

Retailers may offer 24/7 customer support with AI-powered Chabot’s and virtual assistants, which can increase customer happiness and loyalty. Because these systems can handle several inquiries simultaneously, wait times are less, and customers have a better overall experience.

The possibility of a sale can be increased by the personal suggestions they can make based on a customer’s past purchases, interests, and browsing habits.

Personalized Recommendations

AI algorithms may scan a result in excessive consumer data, including survey factors, purchase history, and browsing history. To understand a client’s interests and make tailored product suggestions.

By doing this, retailers may provide clients with a more personalized purchasing experience, boosting client happiness and loyalty. Moreover, personalized product recommendations can also increase the likelihood of a sale.

By suggesting shoe styles like shoe charms for Crocs, boots, or any other type that are more likely to fit the customer’s style and preferences, retailers can reduce the time and effort required for customers to find what they are looking for.

Conclusion

AI can help footwear retailers grow their shoe business by utilizing reducing algorithms and data analytics to optimize company processes, boost sales, and improve the customer experience.

Using Ai, we can manage inventory and Fashion predictions like colors or design providers according to the market trend. Ai also provides a Chabot for customer service by solving their queries and working 24/7.

The last feature of AI we discuss is very useful. It provides personalized advice to customers by analyzing their need for Nike shoes or any fashion footwear or wants to adopt any fashion like shoe charms on Crocs, AI helps.

Tech Review – iWALK 4500mAh portable charger for iPhone

Looking for a new fashionable portable charger for your iPhone well this one should be on your radar and comes in a wide range of colours but this one we have here today is for the ladies and is in pink and will fit in any handbag or jacket pocket and will get you out of a mess in no time should your battery run low.

Portability is an important factor these days and your iPhone is a power hungry device although they have improved over the years and since now we do not get a charger and the base charger from Apple is overpriced and not worth it you could spend your money more wisely and get something that looks better too in my opinion.

Small and sleek with fashion in mind and simple to use this is a great product that looks well and does the job and can be used anywhere and has a 4500mAh capacity and can fully charge your iPhone including the iPhone 14 so this would be the ideal device to add to your bag, pocket or travel bag just in case you run out of juice which we all do from time to time.

Check out the video below for more and see what it is all about

 

  • Fashion Design:Smooth face and better texture makes it elegant and unique.
  • Upgraded Capacity: 4500mAh is big enough to fully charge your iPhone 8 1.5 times or charge your iPhone X 1 time.
  • Upgraded built-in Lightning Cable:Supports thicker cases than last generation,no longer need to remove the case first to charge your iPhone.
  • Ultra-Compact: Size of a lipstick,not need a cord it’s easy to slip in your pocket or your purse and when you need it you have a charger right then and there.

BUY

Video Review

Find Your Fashion Inspiration with Google Lens

See an outfit that’s caught your eye or want to find a similar style of a sold out item? Google Lens can help you get your wardrobe summer style-ready by searching what you see.  Whether it’s an image that you see online, a photo you saved on your phone or something in the real world that catches your eye, Google Lens makes the products you see instantly shoppable. And this is something I use almost daily and find it a valuable tool and a fine example below is one with trainers who my readers know that I am an avid collector of Nike trainers.

Google Lens can also show you new ways to style clothes you already own. Give new life to that old top you haven’t picked up in a year—simply point Lens at it to see how others have worn a similar one and find pieces that might match it. So if you see a leopard print skirt you like on social media, take a screenshot and use Lens to see how other people have styled similar looks.

Grainne Binns & Tolü Makay

How to use Google Lens as fashion inspiration:

  1. On your phone or tablet, open the Google app or Google Photos

  2. Select a photo from your camera roll/take a live photo of an item of clothing

  3. Get reviews on the product, shop the item, find similar items or style inspiration

Google Lens is available on Android from the search bar widget on the homescreen, the camera app on many flagship devices, and in the Google, Google Photos, and Google Lens apps on any smartphone.

DIESEL Launches New Wireless Earbuds With Telecom Lifestyle Fashion

Telecom Lifestyle Fashion (TLF), the licensing specialist owned by STRAX AB, has partnered with the Italian fashion brand Diesel, to launch a brand-new set of wireless headphones and enter the highly competitive market

Called the Diesel True Wireless earbuds, the devices provide for a stylish, enhanced way of listening to music and taking phone calls on the go. With bold hues and premium sound quality, the partnership will launch in August 2021. Both black and red colour variations—all with silver logo details – will be available worldwide across multiple distribution channels, including diesel.com, Amazon, and recognised fashion, telecom and electronics retailers.

 

Diesel TWS have a total battery life and playback time of 32 hours (their case double-functions as a charging portal). LED lights indicate the remaining power supply. The multi-functional button on the earbuds allows for a seamless switch between music and answering and ending phone calls.

The case is compatible with wireless charging, and the earbuds function on Bluetooth 5.0. In order to optimise mobility, the earbuds are sweat and splash-resistant, and they are equipped with voice assist. As noted, the case and earbuds are finished with a silver-coloured metallic Diesel logo.

“Diesel is a globally recognised fashion brand with a distinct identity and a demographically diverse fanbase. We are excited to launch mobile tech accessories under the Diesel brand and we have no doubt we will see strong demand,” says Morsin Otmani, CEO & Co-Founder at Telecom Lifestyle Fashion. 

Technological advancements within Fashion – how is It driving growth #3DPrinting #Tech #Fashion #AI

From the textiles used in garment manufacturing to creating a sustainable supply chain, technological advancements are set to innovate fashion in countless ways. For a long time, the processes used in the fashion sector have remained remarkably unchanged. In the coming years, however, we can expect big things!
As of 2020, fashion generates an estimated $664b revenue, making it one of the biggest industries in the world. Because of this, technological innovations within this sector are set to be nothing less than world-changing and, if implemented correctly, technology in fashion could make an unfathomable change in creating a greener, cleaner world.
From big data to Blockchain technology, let’s take a look at the innovations that we can expect to see in the world of fashion over the coming years and consider the monumental difference that they are going to make.

Novel fabrics

Over recent years, we’ve made some big steps towards more ethical fabric practices. However, new fabrics such as vegan leather are actually damaging to the environment due to their high plastic content. In answer to this, scientists have been developing new novel fabrics, such as lab-grown leather and sustainably produced ‘super-strong’ spider silk.
Tech giant, Google, is also getting involved in this new era of fabric creation. The Google ATAP (advanced technology and projects) lab is currently working on the creation of touch-responsive textiles that are made from conductive threads. These fabrics are being developed further, and there are even plans for colour-changing fabric development within the ATAP lab. These fabrics will be designed to change colour in relation to moods, settings, or temperatures.

Artificial Intelligence

From customer service to inventory tracking, Artificial Intelligence is already becoming a powerful tool that brands can use to predict trends and get ahead of the game. Virtual wardrobes and automated wardrobe planning tools allow users to get creative with their shopping—improving the user experience while also giving brands access to unique, instant, customer data.
AI is also set to personalise the world of fashion down to the finest detail. Some brands are already utilising online ’fit engines’ that help users find the perfect style and fit for them. Say goodbye to the ‘one size fits all’ approach—thanks to AI, the world of fashion is about to get more personal than ever before.

Blockchain

Associated most with the record-keeping of bitcoin technology, blockchain tech is set to revolutionise the way the fashion is shipped, traced, and recorded. Each ‘Block’ within the blockchain is made up of specific pieces of data that store unique digital information about a transaction. This information includes the date and time of the transaction, as well as the monetary value of the purchase.
In the world of fashion, blockchain technology is an up and coming way in which brands are improving their supply chains. Every movement of a product on a supply chain will be recorded on the blockchain, creating a physical-digital link between each product and their digital identities. This unique link means that fakes will be obvious and therefore counterfeiting can be easily detected. Any attempt to divert goods can also be easily tracked in a blockchain system.

3D printing

Speaking of colour-changing technology, those working in the exciting field of 3D printing are also currently working on the development of colour-changing fabric. Using ‘photochromic inks’ that changes colour when exposed to certain wavelengths of UV light, scientists are developing garments and jewellery pieces that have the ability to shift between hues. The first success in this field was the creation of a ring that can be programmed into numerous customisable colours.
As well as colourful innovations like this one, 3D printing is working to innovate the textile industry in many other ways. From accessories to women’s trainers, the possible 3D printing creations seem to be limitless!
3D printing has been used in the realms of runway fashion for a while now. Think back to 2010, when Dutch designer Iris Van Herpen made a statement with her “Crystallization” top, a geometric garment which was 3D printed from white polyamide. Over the next few years, 3D printing will no longer be confined to the catwalk but implemented on a much larger scale as part of the standard fashion supply chain.
From sustainability to the empowerment of individuals, technology is destined to revolutionise the textiles industry on every scale. With increased productivity and ultimate user understanding, the world of fashion will be re-modelled over the coming years and, thanks to technology, the end result will be more efficient, greener, and uniquely suited to every shopper out there.

Sources

https://techpacker.com/blog/design/top-7-fashion-technology-trends/
https://www.cbi.eu/market-information/apparel/how-apply-new-technologies-apparel
https://3dinsider.optitex.com/fashion-supply-chain-technology-rises-challenge/
https://www.statista.com/outlook/244/100/fashion/worldwide
https://www.irisvanherpen.com/haute-couture/crystallization