Tag: ERG group

Ecofil Expands into Hospitality Market

Ecofil, Ireland’s leading provider of sustainable bottle filling stations, has officially announced its expansion into the hospitality sector with the launch of a new premium range of bottle coolers and water dispensers, unveiled at the Irish Hotel Federation (IHF) Showtel 2026 Conference which took place last week in Killarney.

The new range marks a strategic evolution for the Irish water solutions provider, which has spent recent years establishing its market-leading outdoor brand, Iconic V. Today, the Iconic V bottle-filling station is recognised as the number one outdoor hydration solution on the island of Ireland, with more than 20 local authorities selecting Ecofil as their preferred supplier of public water equipment.

Peter Wynne, Managing Director of Ecofil, said, “Following the success of Iconic V in the outdoor environment, we are now bringing that same focus on sustainability, design and reliability to the hospitality and wider business sectors. This new range allows us to deliver tailored, high-performance water solutions that meet the specific operational needs of hotels, restaurants and commercial clients.”

During his visit to Showtel, Mr Wynne travelled to the historic Garnish Island, where Ecofil has recently installed another Iconic V outdoor water station. The installation forms part of an ongoing collaboration with the Office of Public Works (OPW) to help eliminate single-use plastic bottles from protected heritage sites.

Mr Wynne added, “Working with the OPW on treasured locations such as Garnish Island is both a challenge and a privilege. These projects reflect our commitment to sustainability and to protecting Ireland’s natural and historic environments.”

Ecofil confirmed that additional innovative products will be introduced in the second half of 2026, further strengthening its position as a leading Irish provider of sustainable water solutions. Ecofil continues to invest in innovation, sustainability and Irish manufacturing as it expands across both public and commercial sectors.

As part of the ERG Group, Ecofil will also benefit from ERG’s long-established reputation within the Irish hospitality sector. With a trusted customer base of over 1,000 clients, ranging from independent pubs to large hotel groups, ERG provides Ecofil with immediate access to established relationships where credibility and service standards are already recognised.

E-Clean System Installed at the Guinness Storehouse

Euro Refrigeration Limited, part of the ERG Group, has unveiled its pioneering E-Clean chemical-free glass washing system with a high-profile installation at the Guinness Storehouse and the Guinness Open Gate Brewery in St. James’s Gate, Dublin.

The project began with a full trial of the system at the Guinness Open Gate Brewery, where it was extensively tested in a live brewing and hospitality environment. Following the success of this trial, the system was rolled out across all glasswashers in the Guinness Storehouse, Ireland’s number one visitor attraction with more than 1.7 million visitors annually. This ensures every guest experiences a perfect pint served in perfectly prepared glassware.

The E-Clean system, distributed exclusively in Ireland by Euro Refrigeration, allows glassware to be cleaned without detergent or rinse aid. The result is a brilliant shine, enhanced presentation, and superior lacing – all essential to delivering the “perfect pint.”

Developed with the hospitality industry front of mind, the system delivers both sustainability and performance, helping pubs, hotels, restaurants, and clubs to improve customer experience while reducing environmental impact. It also extends the life of glassware, prevents common issues such as streaks, lines, or chemical residues, and keeps machines scale-free.

“E-Clean is not simply an innovation – it is a redefinition of how we approach glass care in hospitality. We are proud to deliver a smarter, greener, and more efficient solution that aligns with the industry’s growing focus on sustainability,” said Peter Wynne, Director, Euro Refrigeration Limited. “We are delighted that, following its successful trial at the Open Gate Brewery, the Guinness Storehouse has adopted E-Clean as its glass-cleaning system of choice.”

At the heart of the system is advanced filtration and reverse osmosis technology, produced in partnership with Aquaphor, a global leader in water treatment innovation. Through ERG’s exclusive distribution in Ireland, this world-leading technology is now available to hospitality venues as a cost-effective and environmentally friendly alternative to traditional glass washing methods.

The official launch took place at the Guinness Open Gate Brewery in Dublin and was attended by leading members of the licensed trade, representatives from Diageo, and the ERG Group.

Prestigious accolade for Ecofil at the National Green Awards

Ecofil, a member of the ERG group and Ireland’s leading indoor and outdoor water solutions company has been nominated in three categories at the annual National Green Awards which have taken place this week.

The categories included the ‘Green Small Organisation of the Year’, which recognises small Irish businesses that integrate strong environmental practices into their strategy and operations, ‘The Sustainable Water Achievement Award’, which honours Irish organisations for innovative efforts in water conservation or quality improvement, and ‘The Green Technology Award’, which recognises established companies for proven technologies or processes that positively impact the environment.

The awards evening, the largest to date, attracted entries from some of the biggest national and international companies.

Jimmy Guerin, Director. Ecofil, said, “We were delighted to be selected as a finalist for the National Green Small Organisation of the Year. Our recently launched Iconic-V bottle filling station was also shortlisted for the Sustainable Water Achievement and Green Technology awards. Being recognised by the judges in these highly competitive categories is a fantastic endorsement of our product and a testament to the dedication of our design and manufacturing team.”

The Iconic-V is being rolled out across Ireland and will launch into European markets in Q2 2025.

As three-time winners of the National Green Awards, Ecofil remains committed to a greener environment and looks forward to participating in these prestigious awards for years to come.

Launched in 2008, the Green Awards recognise the extraordinary contribution and commitment that companies now make to growing a greener future in Irish business. The Green Awards is a leading platform for sustainability intelligence, leadership, and innovation in best green practices in Ireland.