Twelve South has introduced CableStay, a premium USB-C cable and weighted cable anchor designed as a single, colour-coordinated set built to solve the universal frustration of cables sliding off desks, nightstands, and countertops.
The set pairs a 5-foot woven USB-C to USB-C cable with a weighted silicone stay that keeps the cable exactly where you left it. Holding steady at the edge of any surface, the soft-touch anchor prevents the cable from dropping, while still allowing smooth and
“Most people don’t think about the cable on their desk until it disappears behind the furniture or fails at the connector,” said Diego Nunez, CEO, Twelve South. “CableStay is designed to be the one you actually want within reach — built to last in a way you feel the first time you pick it up, and expressive enough to leave out in the open. The colourways reflect that same intention, adding both personality and dimension to your setup.”
Cables are often plugged into a socket permanently, usually trailing when not in use. The result looks messy and leaves the cable at risk of being trodden on or wheeled over by an office chair, which damages the cable. CableStay keeps cables right where you need them – it’s a small upgrade that makes itself noticed every day.
A Design Object, Not Just a CableThe playful shape and soft, expressive colourways make it easy to add visual interest to any space, whether that be a desk, bedside table, kitchen counter or even a sideboard in the living room. CableStay is designed as a single set, with cable and anchor colour-matched and compact, so that it enhances your workspace or travel setup rather than adding clutter.
The weighted stay is the centrepiece designed with a warm texture and unique shape that makes it feel perfectly at home on a bedside table or desk. The cable is built to match: at 4mm thick, the woven USB-C cable has a substantial, structured feel that sets it apart from the thin, plasticky cables that flood the market. A light silicone coating on the cable adds durability and keeps it clean.
Performance Meets PlayCableStay is designed for everyday use. It delivers the performance you expect from a USB-C cable, and the woven texture and weighted anchor make it something you actually want to leave on your desk. The USB-C to USB-C cable supports up to 60W Power Delivery, supporting charging for iPhone, iPad, Mac accessories, and any USB-C device. The cable’s 4mm build gives it a durability you can feel, especially at the stress points near the connector, where thinner cables tend to fray or bend over time. Flexible enough for comfortable handling, resilient enough for years of plugging and unplugging. The weighted silicone stay uses gravity rather than grip to keep the cable in place, providing just enough weight to keep the cable from sliding off the edge while also letting it move smoothly when you reach for it. The stay can also hold other USB-C cables, keeping your workspace organised beyond the set.
Energy Through ColourCableStay brings a more colourful side to the Twelve South lineup, featuring bold shades of Jelly Mint and Electric Fuchsia alongside the brand’s signature Dune and Slate. Whether on a nightstand, desk, or kitchen counter, CableStay brings a fresh energy to any space. Choose the colour that fits your space or use CableStay to accentuate and accessorise it.
Key FeaturesWeighted soft-touch silicone stay keeps cables in place without friction or locking
- 5-foot woven USB-C to USB-C cable with a 4mm build, reinforced construction at stress points, and silicone coating for long-term durability
- Up to 60W USB-C Power Delivery for charging iPhone, iPad, and Mac accessories
- Colour-matched cable and anchor designed as a single coordinated set
- Available in Jelly Mint, Electric Fuchsia, Slate, and Dune
- Compact and travel-friendly, the anchor and cable pack flat for easy carry
- Use the anchor with other USB-C cables you already own, not just the included USB-C cable
Pricing and AvailabilityCableStay launches April 14 at Twelvesouth.com,Twelvesout
