Today, YouTube announced a new set of tools and content standards designed to give parents more control over their teen’s viewing experience. New research also reveals that 77% of EU parents using YouTube’s supervised accounts agree the content their child views is age-appropriate, and 73% agree the tools give them confidence in a safer digital environment for their child.
Dr. Garth Graham, Global Head of YouTube Health, said:
“We believe in protecting kids in the digital world, not from the digital world. That’s why providing effective, built-in tools is so essential, as parents play a critical role in setting the rules for their family’s online experiences.”
“After feedback from parents and guidance from independent experts, we’re equipping families with even more tools and protections that are right for them. This builds on a decade of investments to create a healthy experience for young people on YouTube.”
Key updates shared in a new YouTube blog post include:
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Additional controls for mindful teen viewing: Parents can now help teens be even more intentional about how they watch, with a control to set the amount of time spent scrolling Shorts. And soon, they will also have the option to set the timer to zero – an industry-first that gives parents flexibility to, for example, set the Shorts feed limit to zero when they want their teen to use YouTube to focus on homework, and change it to 60 minutes during a long car trip to be entertained. Parents will also be able to set custom Bedtime and Take a Break reminders, building on the existing default-on wellbeing protections for teens.
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Making it even simpler to get the right experience for the right age: A new sign-up process will make it easier for parents to create a new kid account and switch between family accounts in the mobile app, depending on who’s watching with just a few taps. This makes it easier to ensure that everyone in the family is in the right viewing experience with the content settings and recommendations of age-appropriate content they actually want to watch.
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A blueprint for high-quality teen content: YouTube is introducing new principles to steer teens toward age-appropriate and enriching content. Developed with the Center for Scholars & Storytellers at UCLA and supported by experts from University College London, the APA and Boston Children’s Hospital, these principles will guide YouTube’s recommendation system to raise high-quality videos from creators in Ireland and beyond.
Alongside the new high quality principles for teens, YouTube unveiled a Creator Guide, developed in
partnership with the streaming service’s Youth & Families Advisory Committee and supported by Save the Children International.
Rebecca Smith, Global Head of Child Protection, Save the Children International, said:
“We are pleased to partner with YouTube on the launch of their new Creator Guide, which equips content creators with the knowledge and tools to stay informed, educated and safe online. With the help of this guide, not only can creators make the most out of their own digital experience, but they can support fellow creators as well. This initiative reflects YouTube and Save the Children’s shared commitment to fostering a safer digital environment for all.”
Professor Peter Fonagy, Head of the Division of Psychology and Language Sciences at UCL, said: “The mental health of children and young people is a global concern, and in the digital age the content teens encounter online can have both positive and negative impacts. These YouTube Teen Quality Principles give creators a practical, research-informed roadmap for making videos that are developmentally appropriate, emotionally safe, and genuinely supportive of young people. UCL was delighted to partner on this programme to bring evidence-based insights on adolescent development, helping ensure creators understand their wider responsibility to help teens thrive while minimising potential harm.”
These updates will be rolling out starting today and will expand globally over the coming months.
New YouTube/Ipsos research: A survey conducted by Ipsos for YouTube in August 2025, found that:
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In the EU, 77% of survey respondents who are parents and have used YouTube supervised account tools said they agree that the content their child views on their supervised YouTube account is appropriate for their age.
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In the EU, 73% of survey respondents who are parents and have used YouTube supervised account tools said they agree that YouTube’s supervision tools give them confidence that their child is accessing a safer and more controlled digital environment.
Creating For Teens on YouTube: Teens often look at creators for guidance as they grow and navigate the world. Together with global experts, we created a new guide of principles to help you make content that’s responsible, fun, and positive while avoiding harmful qualities so teens can build confidence, connection, and community online. These are the High Quality Principles included in the Creator Guide, to inspire teens to explore, learn, and feel good about themselves:
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Joy, Fun And Entertainment: Show humor and warmth that lift teens’ moods like a day-in-the- life video or funny, self- accepting outtakes.
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Curiosity and Inspiration: Encourage exploration through creative tutorials, behind-the-scenes demos, or new hobbies that are easy to try.
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Deepening Interests and Perspectives: Create deeper dives into subjects teens love, like music, gaming, or fashion, and show process, not just outcomes.
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Building Life Skills and Experiences: Offer relatable guidance for real-life moments, like teamwork or budgeting, to help them prepare for the future.
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Credible Information that Supports Well-being: Share accurate, age-appropriate information. Use trusted sources and avoid spreading misinformation.
The Creator Guide also includes a series of top tips for creators to be positive online role models. These include:
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Set the tone for your community: Speak up against hate, avoid unproductive conflict, and challenge misinformation, while distinguishing between fact and opinion.
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Create a safer space for everyone: Encourage teens to revisit their privacy settings, curate their feeds, and unfollow accounts that harm their well-being.
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Support teen resilience and well-being: Whether it’s from pressures to succeed, to look a certain way, or to fit in with their peers, teens can face an overwhelming amount of stress, leading to burnout and other negative outcomes. Your content can give teens the right tools to build resilience and combat stress.
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Help teens thrive on and offline: Your impact as a creator doesn’t stop when teens log off. By showing creative ways to connect with friends and family and prioritising healthy habits, you remind them that balance matters.
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