Dell Technologies has today announced a new, simplified AI PC portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across Irish businesses, Dell is also providing developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs.
As the number one provider of commercial AI PCs, Dell is expanding its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management, and sustainability. Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future.
“The PC is the most important personal productivity device of our lifetime, and it is being transformed by AI,” said Michael Dell, chairman and CEO, Dell Technologies. “Dell has driven PC innovation for the last 40 years and we are well positioned for this moment. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing.”
Unified brand and simplified choices
Buying a PC can be a complex experience, with multiple factors to consider – brands, models, form factors, performance, graphics, storage and materials. In fact, 74% of consumers walked away from technology purchases simply because they felt overwhelmed.
Dell’s new branding puts the highly trusted Dell name front and center with three PC categories:
- Dell: Designed for play, school, and work.
- Dell Pro: Designed for professional-grade productivity.
- Dell Pro Max: Designed for maximum performance.
The Dell and Dell Pro product lines extend to displays, accessories and services for consistent customer experience across the entire client portfolio. For example, the Dell Pro 13/14 Premium is a Copilot+ PC with a sleek and lightweight laptop option for executives, sales managers and consultants who value performance and portability on the go. It’s available in 13- and 14-inch display sizes and is the slimmest and lightest of the Pro portfolio, starting at only 2.36 pounds. The Dell Pro Premium delivers up to 21.2 hours of battery life and 51% more run time than its predecessor.
Dell Pro Max PCs pack high-end performance in a portable, lightweight, and modern design, with Dell Pro Max Plus and Premium models coming later this year. The all-new 16-inch size provides expansive screen real estate and supports complex and high-performance applications on-the-go. The spacious display offers up to QHD+ resolution, 16:10 aspect ratio and an optional touch screen.
“Dell’s strategy to shift to simple, descriptive naming across its PC, ecosystem solutions and services portfolio brings significant value to customers amidst a complex and evolving AI PC landscape,” said Pat Moorhead, President, Moor Insights & Strategy. “Alongside new silicon options from AMD, in addition to Intel and Qualcomm, and new PC designs, Dell is well positioned to offer choice and help organizations futureproof for the AI era.”
Powering AI PCs for specific workloads
Dell provides the latest silicon choices across its new portfolio while removing guesswork and complexity for end-users and businesses. New Dell AI PCs [link to blog] offer built-in NPU technology to deliver AI performance suited to specific workload needs. Dell builds upon its extensive Intel® lineup by adding Intel® Core™ Ultra (Series 2) processors, expands AMD options with AMD Ryzen™ processors and continues working with Qualcomm Technologies, Inc. to offer customers the right devices for the right use-cases. The combined hardware, software and silicon innovations broaden powerful on-device Copilot+ PC experiences to reach more customers.
With new devices across Dell, Dell Pro and Dell Pro Max, offering multi-day battery life, users can stay productive longer and enjoy modern and professional grade designs that withstand rigorous daily use, with improved thermal technology that enhances airflow ensuring quite operation.
Professionals can handle intensive workloads, power demanding applications, and fine-tune large language models with Dell Pro Max mobile and fixed workstations, featuring a patented thermal design that boosts performance generation-over-generation. IT administrators benefit from Dell’s world-class security and manageability features, which allow remote management of entire fleets of Dell Pro devices, reducing operational costs and increasing uptime.
Building on company’s circular innovation leadership, sustainability is a core focus, with modular designs and increased use of recycled renewable, and low-emissions materials. Enabling easy repairs and reducing e-waste. Dell Pro and select Dell Pro Max devices include modular USB-C ports and modular mainboards that allow for repair of commonly used ports without affecting the entire system.
These devices utilize recycled and renewable materials, including low-emissions aluminium and bio-based plastics, reflecting Dell’s commitment to reducing environmental impact. Battery innovations further enhance sustainability, using 80% less cobalt to minimize reliance on critical minerals.
Dell accelerates AI PC adoption with Dell Pro AI Studio
Businesses want to use AI models trained on their data to address specific needs and run them locally on AI PCs for better efficiency.
However, building and managing these models is challenging because hardware requirements differ across silicon vendors and CPUs, GPUs, and NPUs.
Dell is making AI development on PCs easy with the Dell Pro AI Studio, the industry’s most comprehensive AI toolkit leveraging NPU technology With Dell validated tools, frameworks, templates and models, developers and IT administrators can build and manage AI software with simplicity and speed, regardless of the underlying silicon. This is expected to reduce development and deployment time by as much as 75%, going from six months to as little as six weeks.
Dell Pro AI Studio, part of the Dell AI Factory, is another example of how Dell helps enterprises right-size, implement and scale AI across various environments – from PCs to data centers. The Dell AI Factory gives customers access to the industry’s broadest AI portfolio and an open ecosystem of technology partners to create AI applications that meet their unique needs, budgets and power requirements.
Dell’s innovations are setting new standards in personal and professional computing, revolutionising how users approach productivity and creativity in Ireland and around the globe. Devices like the Dell Pro Premium with its sleek design and 21.2 hours of battery life and other advanced features such as HDR – enabled cameras, highlights its mobility and professional performance.
The Dell Pro Plus, available in multiple configurations, offers scalable performance with a durable and sustainable finish. Meanwhile, the Dell Pro Max line delivers unparalleled power and versatility for demanding workloads, making it an ideal choice for professionals in fields such as animation, design, and engineering.
Through user-centric innovation Dell cements its leadership in the AI PC world and setting new standards in personal and professional computing.
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