Tag: #Dell

AI-Powered PCs: Transforming How We Work, Create, and Innovate

Over the decades, personal computers have evolved from simple work tools into indispensable companions that shape how we live and work. Tara Gale, Client Solutions Country Lead at Dell Technologies Ireland tells us more.

But now we’re on a cusp of game-changing revolution with Artificial Intelligence (AI) transforming the PC and other devices we use on a daily basis. We are entering a new era in workplace technology, with AI redefining productivity, efficiency, and sustainability for Irish businesses.

Rise of AI-powered PCs

As organisations in Ireland navigate an increasingly data-driven world, the demand for faster and more secure workflows is growing. AI PCs step up to this challenge by integrating powerful on-device AI capabilities that reduce reliance on the cloud.

At its core, AI PCs are accelerated desktops, laptops, and workstations capable of running AI-optimised apps locally on device.

By processing data locally with embedded accelerators like Neural Processing Unites (NPUs), these devices offer a more responsive user experiences and a seamless approach to manage workloads all while ensuring improved security and energy efficiency. This not only enhances operational efficiency but also opens new opportunities for AI development, deployment, and fine-tuning directly at the user’s fingertips.

These next-generation devices are more than just an upgrade. They represent a fundamental shift in workplace technology, designed to meet the evolving needs of modern enterprises.

Leveraging decades of innovation in purpose-built accelerators, such as NPUs and GPUs, our latest AI PCs at Dell Technologies help to unlock the power of AI for the end user. With devices like the Dell Pro Max PC can handle up to 30 billion-parameter AI models, equipping Irish enterprises to tackle complex challenges effortlessly.

AI PCs are designed to empower users with unparalleled productivity capabilities. By leveraging on-device AI, these PCs streamline workflows and enable employees to handle complex tasks with ease. Features like intelligent automation and predictive analytics reduce time spent on repetitive processes allowing user to focus on higher-value work.

Sustainability and Innovation

Beyond performance, efficiency, and sustainability what remains a key priority for businesses across Ireland is to align themselves and support Ireland’s environmental commitments while allowing their business to integrate eco-friendly practices without compromising on technological advancement. AI PCs contribute to these goals by optimising energy usage and reducing overall carbon footprints.

At CES 2025, Dell Technologies unveiled its latest AI PC portfolio, showcasing a range of devices built to support diverse business requirements. Devices in the Dell Pro portfolio, features low emissions aluminium and a modular USB-C Port to minimise carbon footprint.

Dell is all-in on the AI PC experience and we’re aligning this innovation with the broader vision to lead the industry and offer the most comprehensive AI portfolio spanning from desktop to data centre to cloud, all under one roof.

At a recent event, we brought our AI-enabled PCs and tools directly to Irish customers, developers, and IT administrators, providing hands-on experience of our products designed to build and deploy AI applications seamlessly. By streamlining AI capabilities into everyday workflows, these devices empower users to work smarter and drive real business value.

Our collaboration with industry leaders such as NVIDIA has resulted in innovations like the Dell AI Factory, an end-to-end solution combining cutting-edge hardware and software to deliver unmatched AI performance. Meanwhile, the Dell Data Lakehouse simplifies data management and accelerates insights by up to 90%, allowing businesses to make smarter decisions faster.

Benefits of Adopting AI PCs

In 2025, Irish businesses will embrace AI-powered PCs as essential tools for boosting productivity and redefining the future of work. These advanced devices, equipped with embedded AI, will streamline daily tasks such as drafting follow-ups, organising to-do lists, and summarising emails before the workday even starts.

With AI capabilities soon becoming a standard expectation in PCs, the benefits are clear:

  • Enhanced productivity: Future workloads are increasingly going to be AI-driven, making AI PCs indispensable for tackling complex data challenges. People working with AI PCs will have an edge of fast and more responsive performance, leaving those on outdated devices unable to harness the benefits.
  • PC refresh opportunity:  With over 1.5 billion units in the global commercially installed based and nearly 30pc of them being four years old or more, now is the perfect time to upgrade to AI PCs. Older PCs lack NPUs making them obsolete to handle AI workloads.

With the Windows upgrade cycle ending in October 2025 where hardware requirements may exceed the capabilities of older devices, businesses have a strategic opportunity to embrace smarter, more sustainable technology.

With a wave of PC upgrades anticipated this year, nearly every device will feature an AI accelerator or NPU, enabling seamless execution of AI-driven apps and workloads. For companies still relying on outdated hardware, upgrading to smarter technology will be pivotal to staying competitive in this rapidly evolving landscape.

The Road Ahead: Embracing AI-powered future

As AI continues to demand greater data processing capabilities, Irish business have opportunity to embrace and innovate. The shift to AI PCs represents as significant advancement in enhancing their workforce productivity and addressing complex data challenges with ease.

This integration of AI into everyday devices is only the beginning. As technology evolves AI PCs will deliver even more intuitive and adaptive computing experiences, ranging from smarter workflows to enhanced collaboration tools.

For businesses here in Ireland, adopting these AI powered devices is far more than a routine tech upgrade, it’s a forward-thinking strategy that aligns innovation, sustainability and competitiveness. By investing in these transformative devices, businesses can unlock the power to drive their success and redefine the future of work.

Dell Technologies Collaborates with 6WIND to Deliver Cutting-Edge Networking Solutions for Communication Service Providers and Enterprises across EMEA

Today, Dell Technologies has announced a strategic collaboration with 6WIND, a pioneer in virtualised network functions, to empower Communication Service Providers (CSPs) and enterprise IT organisations. Through the Dell Technologies OEM solutions program, this collaboration introduces the “6WIND solution powered by Dell Technologies,” a comprehensive and high-performance combination of Dell infrastructure and 6WIND’s Virtual Service Router (VSR) solutions.

Under this agreement, Dell Technologies will provide 6WIND’s VSR solutions as part of its product portfolio, giving CSPs across EMEA, seamless access to infrastructure paired with cutting-edge virtualized networking functions.

This joint solution is designed to unlock unmatched efficiency and simplify the deployment of advanced network solutions, enabling enterprises and CSPs to meet the growing demand for broadband access, mobile network security, and secure B2B services. By leveraging Dell PowerEdge servers as hosts for 6WIND’s VSR use cases – organizations can address networking challenges with sustainable, scalable, and competitive solutions.

Highlights of the collaboration:

  1. Integrated solutions with faster deployment: The powerful combination of Dell infrastructure and 6WIND’s software ensures ease of deployment and reduces time to value for organizations.
  2. Complete product portfolio access: Dell’s partners, resellers, and distributors can now directly order the integrated 6WIND solution through Dell, making efficient networking solutions more accessible.
  3. Comprehensive networking use cases: Ideal for applications such as broadband access, mobile network security, and B2B services, this solution is engineered for modern communication networks.4
  4. Global scalability and sustainability: This collaboration reinforces Dell and 6WIND’s commitment to delivering environmentally sustainable and scalable solutions for organizations worldwide.

“We are thrilled to announce the strategic collaboration with 6WIND, which brings unmatched advancements in virtualized networking to CSPs and enterprises across EMEA, helping them build innovative, agile, and sustainable communication infrastructure,” said Sanjay Tyagi, Vice President, and General Manager – OEM Solutions EMEA at Dell Technologies.

“This collaboration combines the best of 6WIND’s virtualized network functions and Dell PowerEdge servers. Together, we are not only accelerating the deployment of modern networks but also providing highly competitive and efficient solutions for businesses navigating their digital transformation agendas”, said Julien Dahan, CEO at 6WIND.

Dell Technologies Accelerates Enterprise AI Innovation from PC to Data Center with NVIDIA

Marking one year since the launch of the Dell AI Factory with NVIDIA, Dell Technologies announces new AI PCs, infrastructure, software and services advancements to accelerate enterprise AI innovation at any scale.

Successful AI deployments are vital for enterprises to remain competitive, but challenges like system integration and skill gaps can delay the value enterprises realize from AI. More than 75% of organizations want their infrastructure providers to deliver capabilities across all aspects of the AI adoption journey driving customer demand for simplified AI deployments that can scale.

As the top provider of AI centric infrastructure, Dell Technologies – in collaboration with NVIDIA – provides a consistent experience across AI infrastructure, software, and services, offering customers a one-stop shop to scale AI initiatives from deskside to large-scale data center deployments.

Expanded Dell AI infrastructure portfolio is engineered for right-sizing high-performance needs

At the center of the Dell AI Factory with NVIDIA is industry-leading, end-to-end infrastructure that powers AI innovation across industries from startups, to governments, to the world’s largest enterprises and cloud service providers:

New Dell Pro Max portfolio sets the standard as the AI developer PC

As the global leader in workstations that feature NVIDIA’s most powerful professional graphics, Dell expands and innovates the Dell Pro Max high-performance AI PC portfolio to meet the needs of today’s AI developers, power users and specialty users. The portfolio offers a versatile range of powerful AI PCs designed for demanding tasks – from light AI development, data analysis and design simulation to training, inferencing, and fine-tuning the most complex LLMs, before deploying at scale.

  • The new Dell Pro Max with GB10 packs exceptional performance in a compact and power-efficient form factor. This AI developer workstation features the NVIDIA GB10 Grace Blackwell Superchip, a system-on-a-chip based on the NVIDIA Blackwell architecture. Delivering up to one petaflop (1000 TFLOPs) of AI computing performance and 128GB of unified memory, AI developers can develop, train and test models before deploying on other Dell infrastructure offerings.
  • The new Dell Pro Max with GB300, at the top end of the high-performance PC range, gives AI developers and data scientists a computing class of its own – bringing server-level compute to a desktop. With the new NVIDIA GB300 Grace Blackwell Ultra Desktop Superchip, the system delivers up to 20 petaflops of AI computing performance, 784GB unified system memory (up to 288GB HBME3e GPU memory and 496GB of LPDDR5X CPU memory) and the fastest networking solution with NVIDIA ConnectX-8 SuperNIC to power the most intensive and largest AI workloads, training up to 460billion parameter models.
  • New Dell Pro Max notebooks and desktops offer outstanding power, reliability, and scalability. Equipped with NVIDIA RTX PRO TM Blackwell Generation GPUs and Intel® Core™ Ultra (Series 2), AMD Ryzen-powered Copilot+ PCs with AI experiences and AMD Threadripper processor options, along with a new bold and elevated design, users can drive productivity across every intensive workload. Learn more about all the Dell Pro Max announcements here.

 

New Dell PowerEdge servers and networking drive AI acceleration for enterprises

  • Dell PowerEdge will support the NVIDIA Blackwell Ultra platform, including the upcoming NVIDIA HGX B300 NVL16, NVIDIA GB300 NVL72 and NVIDIA RTX PRO™ 6000 Blackwell Server Edition, delivering systems with up to 288GB of HBM3e memory to handle complex AI models with speed and scalability.[vi] These forthcoming servers will offer peak AI cluster performance with 800 Gb/s throughput with NVIDIA ConnectX-8 SuperNICs.
  • Dell PowerEdge XE7740 and XE7745 servers will be available with the Dell AI Factory with NVIDIA. These servers are currently available with up to eight NVIDIA H200 NVL GPUs, which includes a five-year subscription to NVIDIA AI Enterprise software, including NVIDIA NIM and the NVIDIA Llama Nemotron models for reasoning, making them a powerful platform for Gen AI fine-tuning, inference, and agentic reasoning applications, as well as high performance computing (HPC) workloads. They will also support up to eight NVIDIA RTX PRO™ 6000 Blackwell Server Edition PCIe GPUs which can more than double the AI performance and greater flexibility when integrating AI workloads into business processes.
  • The new Dell PowerEdge XE8712 server featuring the GB200 NVL4 platform powers the next generation of accelerated AI compute, supporting up to 144 NVIDIA B200 GPUs per Dell IR7000 rack. These liquid-cooled systems are tailored for AI model training and complex HPC simulations, offering a scalable solution that optimizes performance and enhanced computational efficiency, while helping reduce operational costs and saving data center space.

Learn more about the additions across Dell servers here.

 

Dell data management innovations help customers take control of their data to fuel AI innovation 

The Dell AI Data Platform with NVIDIA is an integrated solution that empowers enterprises to deploy agentic AI and other AI applications securely, through always-on, direct access to high quality structured, semi-structured and unstructured data. This platform combines Dell enterprise storage with NVIDIA accelerated computing, networking, and AI software, allowing for continuous data processing and robust data management services for AI deployment. It integrates seamlessly with the NVIDIA AI Data Platform reference design, providing enterprises with optimal infrastructure to unlock the full potential of their business data through AI-driven insights and problem-solving. Dell Data

 

Management Services provide a systematic approach to ensuring data discovery, integration, automation, and quality.

At the core of the Dell AI Data Platform with NVIDIA is Dell PowerScale storage, which is now validated for both the NVIDIA Cloud Partner Program as well as the new NVIDIA-Certified Storage designation for enterprise AI factory deployment with NVIDIA Enterprise Reference Architectures. Recent software and hardware innovations allow PowerScale to improve GPU utilization by delivering 220% faster data ingestion and 99% quicker data retrieval than previous generation systems[vii]. These advancements help PowerScale surpass NVIDIA DGX SuperPOD requirements to scale AI deployments efficiently and reduce training times. Dell PowerScale’s scale-out architecture can now serve every AI performance need.

Dell Technologies also announces support for NVIDIA Dynamo, which allows customers to free up GPU memory by offloading KV cache data from GPU-accelerated nodes to Dell storage like PowerScale. Learn more about additional

Dell PowerScale and Dell Data Lakehouse advancements here.

 

New AI solutions and services deliver expanded AI capabilities

The Dell AI Factory with NVIDIA adds new solutions and services to power and simplify AI deployments, to highlight a few:

  • Dell simplifies Agentic AI by integrating NVIDIA’s AI-Q Blueprint and AgentIQ Toolkit in the NVIDIA AI Enterprise platform, featuring NIM, NeMo Retriever and AI Blueprints, and new NVIDIA Llama Nemotron models for reasoning, empowering organizations to build robust AI agent platforms from enhanced capabilities. The new Dell Accelerator Services for RAG implement and optimize agentic-based solutions with integrated business data, maximizing ROI.
  • Dell AI Factory with NVIDIA validates the NVIDIA Run:ai AI orchestration platform, providing enterprises with tools to optimize GPU resource utilization, manage complex workloads and accelerate AI workflows on-premises.
  • Dell Services for GenAI Digital Assistants now aligns with NVIDIA’s scalable blueprint architecture, transforming enterprise self-service with a humanistic, multilingual solution.
  • The Dell AI Code Assistant offers a fully on-premises, enterprise-grade coding assistant that includes the highest standards of flexibility and data privacy. The solution offers accurate, and context aware code suggestions powered by agentic AI tools and advanced context engine. Dell Implementation Services for AI Code Generation then implement and fine tune code assistant models.

Michael Dell, Chief Executive Officer, Dell Technologies said, “We are celebrating the one-year anniversary of the Dell AI Factory with NVIDIA by doubling down on our mission to simplify AI for the enterprise. With seamless NVIDIA hardware and software from desktop to data center, only Dell delivers the consistency and reliability organizations need to support AI initiatives. We are breaking down barriers to AI adoption, speeding up deployments, and helping enterprises integrate AI into their operations.”

Jensen Huang, Founder and Chief Executive Officer, NVIDIA said, “Every industry is racing to build AI factories to produce intelligence. NVIDIA and Dell are partnering to deliver the industry’s broadest, end-to-end AI infrastructure, giving enterprises everything they need to develop, deploy, and scale AI. From deskside workstations to data center-scale AI factories, this platform will power the next wave of AI-driven breakthroughs.”

Read what customers are saying about Dell AI Factory here:

Availability

  • Dell Pro Max desktops and laptops will be available beginning March 2025 with more releasing in the coming months.
  • Dell Pro Max with GB300 and Dell Pro Max with GB10 will be available later this year.
  • Dell PowerEdge XE7740 and XE7745 servers supporting NVIDIA RTX PRO™ 6000 Blackwell Server Edition PCIe GPUs will be globally available later this year.
  • The Dell PowerEdge XE8712 will be globally available later this year.
  • All components of the Dell AI Data Platform with NVIDIA are available globally now.
  • The Dell AI Factory with NVIDIA delivering Agentic AI is available globally now.
  • The Dell AI Factory with NVIDIA validating NVIDIA Run:ai’s orchestration platform is available globally now.
  • The Dell AI Code Assistant is available globally now.

Dell Technologies announces availability of its Dell Plus portfolio in Ireland

Dell Technologies today announced the availability of its new Dell Plus portfolio in Ireland. At CES, Dell unveiled a new simplified portfolio of AI PCs, unifying the naming under Dell Technologies brand with three product categories – Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance).

Within these categories, Dell introduced three consistent tiers – Base, Plus and Premium.

The Plus tier features the most scalable Dell PCs, balancing versatility, and productivity. The four new Dell Plus devices are designed with a brand-new aesthetic and powered by Intel® Core™ Ultra (Series 2) processors, offering up to 39% longer battery life.

 

The new devices include:

  • Dell 14 Plus: A sleek and portable device powered by Intel Core Ultra processors, ideal for reliable performance on the go. Starting Price: €1,149.00 Available in Ice Blue.
  • Dell 14 Plus 2-in-1: A versatile device with a convertible design featuring 360-hinge, catering to productivity and everyday needs. Starting Price: €998.99. Available in Ice Blue.
  • Dell 16 Plus: Equipped with an optional QHD+ mini-LED touchscreen display this laptop allows creators to design, edit and share their work seamlessly. Starting Price: €1,148.99. Available in Ice Blue.
  • Dell 16 Plus 2-in-1: Boasting a larger screen and stereo-quality speakers, this device supports both traditional and creative workflows, easily transitioning from tablet to laptop mode. Starting Price: €1,149.00

These new devices are now available across Ireland, offering Irish consumers powerful, scalable, and versatile options to meet their diverse needs. Businesses in Ireland can future-proof their IT infrastructure and maintain a competitive edge with the newly equipped AI PCs in the ever-evolving digital landscape. Dell Technologies aims to support the Irish market with innovative technology solutions tailored to enhance productivity and creativity.

Check out the full line up of new Dell Plus portfolio – https://www.dell.com/en-ie/shop/scc/scr/laptops/appref=dell-product-line

Alienware announces six new gaming monitors, including award-winning QD-OLED models

Today Alienware, a leader in high-performance gaming hardware, has unveiled an exciting lineup of six new gaming monitors, including the highly anticipated Alienware 27 4K QD-OLED Monitor, a CES 2025 Innovation Award Honore. This launch marks a significant moment for Alienware as it expands its monitor portfolio to cater to gamers of all levels.

Alienware has introduced three new QD-OLED monitors, bringing the total to five, including the revamped Alienware 34 Ultra-Wide QD-OLED Monitor. The new AW30 design language, inspired by extraterrestrial phenomena, seamlessly blends mystery, performance, and functionality across the entire Alienware family. Additionally, Alienware is expanding into new price bands, making its displays accessible to a broader audience and casual gamers.

Inspired by extraterrestrial phenomena—most notably the Aurora Borealis—this design philosophy seamlessly blends mystery, performance, and functionality while staying true to Alienware’s iconic identity.

 New QD-OLED Monitors:

  • Alienware 34 Ultra-Wide QD-OLED Monitor (AW3425DW): Faster 240Hz refresh rate, improved connectivity, and certifications for G-SYNC, FreeSync Premium Pro, and VESA AdaptiveSync.
  • Alienware 27 280Hz QD-OLED Monitor (AW2725D): QHD resolution, 280Hz refresh rate, and an inviting price point of ~$549.99.
  • Alienware 27 4K QD-OLED Monitor (AW2725Q): Impressive 166 PPI, offering unmatched visual clarity, speed, and immersion.

Alienware is also expanding its monitor lineup into new price bands, making Alienware displays accessible to more players worldwide. The new Alienware 34 Gaming Monitor (AW3425DWM), Alienware 32 Gaming Monitor (AW3225DM), and Alienware 27 Gaming Monitor (AW2725DM) offer customers a variety of competitively priced QHD gaming experiences that cater to any preference in size and screen format.

  • 34” ultrawide (WQHD): For an expansive eye-enveloping experience.
  • 32” for big desktop gaming: In a 16:9 standard aspect ratio.
  • 27” for the same performance: In a more compact form factor.

The brand has lowered the barrier to enter 300Hz+ gaming with the unveiling of new Alienware 25 320Hz Monitor (AW2525HM). It’s designed for aspiring esports athletes seeking high-performance gaming solutions without breaking the bank. Offering a 320Hz refresh rate on a Fast IPS FHD panel, it delivers ultra-smooth visuals and minimal input lag – making it an exceptional choice for playing FPS and fast-paced games.

Yoon Lee, Senior Vice President of Alienware and Gaming at Dell Technologies said “The new Alienware gaming monitors sets a new standard for gaming displays, offering the world’s highest pixels per inch in any OLED or QD-OLED monitor. This latest innovation showcases Alienware’s commitment to redefining gaming experiences with unparalleled visual clarity, speed, and immersion, all while delivering stunning, life-like visuals and seamless gameplay that gamers and developers alike will appreciate.”

Dell Technologies extends collaboration with Barnardos to support children and families in the community

Dell Technologies has today announced the extension of its current eight-year collaboration with children’s charity Barnardos for a further year. This extension will bring the relationship to almost a decade long commitment to supporting children and their families in communities across Ireland.

Since 2017, Dell Technologies team across its three campuses here in Dublin, Cork and Limerick have raised hundreds of thousands of euros and donated tens of thousands of volunteering hours to support Barnardo’s family support programs. This includes annual participation in Barnardos Giving Day, a key fundraising event calling on the public to donate and support charity’s mission of providing essential services to vulnerable children and families.

The combined funding and the hands-on involvement have helped Barnardos continue their work with 26,000 local children and families they support across 56 services nationwide, who are struggling with poor mental health, bereavement, financial strain and the impact of addiction.

Over the coming year, Barnardos and Dell will provide additional training, social media assistance and volunteering contribution to the children’s charity. Together they will join forces to develop digital learning opportunities so children can access Barnardos services across the country and develop essential digital skills.

Commenting on the charity extension Colman O’Flynn, Cork Site Lead and Vice President of Business Transformation at Dell Technologies Ireland said “We’re delighted to be extending our collaboration with Barnardos Ireland. For close to eight years, our team members have come together to give of their time and skills as well as raising much-needed funds for the inspiring work undertaken by Barnardos and its team in communities across Ireland. This has helped 26,000 children and families in need. By extending our relationship, we can enable the children’s charity to make a lasting difference in the lives of children and the families they serve over the coming two years.”

Welcoming the announcement Suzanne Connolly, Barnardos CEO said: “Since 2017, the Dell Technologies team has been vital in Barnardos mission to create positive change for vulnerable children and families across Ireland. Because childhood lasts a lifetime. The continuous support of volunteers from each Dell site in Dublin, Cork and Limerick each year, particularly for our annual Giving Day, have made such a significant impact to the work we do. We are thrilled that our relationship with Dell is being extended and look forward to what is ahead.”

Dell Technologies unveils new monitor lineup

Dell Technologies today announced the introduction of its latest flagship PC monitors, featuring groundbreaking advancements in colour accuracy, eye comfort, and audio experience. These new monitors are set to enhance productivity and entertainment for professionals and tech enthusiasts alike.

The new range includes the Dell UltraSharp 32 and 27 4K Thunderbolt Hub Monitors, and the Dell 32 Plus 4K QD-OLED Monitor. These devices are designed to provide an unparalleled viewing and listening experience, thanks to their cutting-edge technology.

Dell UltraSharp 32 and 27 4K Thunderbolt Hub Monitors

Dell’s latest UltraSharp’s monitors feature the world’s first enhanced IPS Black technology with a 3,000:1 contrast ratio, offering 47% deeper blacks and an 89% ambient contrast ratio improvement in typical office environments. They provide the best eye comfort with TÜV Rheinland Eye Comfort 3.0 certification and a suite of features including Lower Blue Light Emission, Ambient Light Sensor, Low Reflectance Panel, and a 120 Hz refresh rate.

Dell 32 Plus 4K QD-OLED Monitor

This monitor is the world’s first to combine 4K resolution with QD-OLED technology, delivering exceptional clarity, vibrancy, and infinite contrast. It also introduces AI-enhanced 3D Spatial Sound, creating a hyper-realistic audio experience that dynamically adjusts to the user’s position.

Dell’s new monitors are crafted with up to 100% recycled aluminium, 85% post-consumer recycled plastics, 50% recycled steel, and at least 20% recycled glass. They meet high environmental standards and sustainability criteria, including the latest TCO designation and EPEAT Gold with Climate+.

Yoon Lee, Vice President, Displays at Dell Technologies said “By prioritising performance, aesthetic design, eye comfort, and sustainability, Dell remains a visionary leader in crafting displays that align with the demands of today and tomorrow. These monitors are more than a glimpse into the future—they are here to elevate how we visualise and connect with the digital world today.”

Availability

Dell Ultrasharp monitors will be available starting February 2025, followed by Dell 32 Plus 4K QD-OLED Monitor in May 2025. Users can manage and optimise all Dell displays and peripherals through one application – the new Dell Display and Peripheral Manager (DDPM).

Alienware unveils next-gen gaming technology

Alienware today unveiled a range of cutting-edge gaming products designed to elevate performance, visuals, and customisation for gamers and creators alike. Key highlights include the debut of the Alienware 27 4K QD-OLED Gaming Monitor, the next evolution of Area-51 desktops and laptops, and the introduction of Elite Care, a premium support program for gamers.

The Alienware 27 4K QD-OLED Gaming Monitor, redefines visual immersion. Featuring 4K resolution, a 240Hz refresh rate, and NVIDIA G-SYNC and AMD FreeSync Premium Pro technologies, it offers a superior gaming experience with ultra-smooth, vibrant visuals. Built with Alienware’s new AW30 design language, the monitor combines cutting-edge performance with sleek aesthetics, including a space-saving compact base and enhanced cable management. The inclusion of Dolby Vision HDR and Creator Mode makes it a versatile choice for gamers and content creators.

Yoon Lee, Senior Vice President of Alienware and Gaming at Dell Technologies said “The new Alienware 27 4K QD-OLED Gaming Monitor sets a new standard for gaming displays, offering the world’s highest pixels per inch in any OLED or QD-OLED monitor. This latest innovation showcases Alienware’s commitment to redefining gaming experiences with unparalleled visual clarity, speed, and immersion all while delivering stunning, life-like visuals and seamless gameplay that gamers and developers alike will appreciate”

 

The Area-51 series marks its return with the launch of both desktops and laptops, delivering unparalleled performance and customizability. The Area-51 Desktop boasts an 80L tower, NVIDIA GeForce RTX 50 Series GPUs, and Intel Core Ultra processors, along with an advanced positive-pressure cooling system that enhances airflow and reduces noise.

The Area-51 Laptops, available in 18-inch and 16-inch configurations, are equipped with NVIDIA GeForce RTX 50 Series Laptop GPUs, Intel Core Ultra CPUs, and cutting-edge Cryo-tech cooling technology for uncompromised performance in a portable design. Both products embody Alienware’s commitment to offering the ultimate gaming experience.

“The return of the Area-51 lineup is a proud moment for Alienware, as it represents the pinnacle of performance, design, and upgradeability,” said Matt McGowan, Vice President of Alienware Product Management. “With cutting-edge features like NVIDIA Blackwell GeForce RTX 50 Series GPUs, advanced thermal architectures, and scalable designs, the new Area-51 desktops and laptops are crafted to meet the evolving needs of gamers and creators, delivering unyielding performance and future-proof innovation.”

Enhanced gaming support with Elite Care

Alienware also launched Elite Care, a premium support service tailored to gaming needs. This program includes 24/7 expert assistance for installation, optimisation, and repairs, as well as advanced support features like predictive issue resolution and extended battery coverage for laptops.

The Alienware 27 4K QD-OLED Gaming Monitor will be available in the EMEA region from April 2025. The Area-51 Desktop and Area-51 Laptops will follow later in Q1 2025, with additional configurations and pricing details to follow.

Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio

Dell Technologies has today announced a new, simplified AI PC portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across Irish businesses, Dell is also providing developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs.

As the number one provider of commercial AI PCs, Dell is expanding its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management, and sustainability. Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future.

“The PC is the most important personal productivity device of our lifetime, and it is being transformed by AI,” said Michael Dell, chairman and CEO, Dell Technologies. “Dell has driven PC innovation for the last 40 years and we are well positioned for this moment. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing.”

Unified brand and simplified choices

Buying a PC can be a complex experience, with multiple factors to consider – brands, models, form factors, performance, graphics, storage and materials. In fact, 74% of consumers walked away from technology purchases simply because they felt overwhelmed.

Dell’s new branding puts the highly trusted Dell name front and center with three PC categories:

  • Dell: Designed for play, school, and work.
  • Dell Pro: Designed for professional-grade productivity.
  • Dell Pro Max: Designed for maximum performance.

The Dell and Dell Pro product lines extend to displays, accessories and services for consistent customer experience across the entire client portfolio. For example, the Dell Pro 13/14 Premium is a Copilot+ PC with a sleek and lightweight laptop option for executives, sales managers and consultants who value performance and portability on the go. It’s available in 13- and 14-inch display sizes and is the slimmest and lightest of the Pro portfolio, starting at only 2.36 pounds. The Dell Pro Premium delivers up to 21.2 hours of battery life and 51% more run time than its predecessor.

Dell Pro Max PCs pack high-end performance in a portable, lightweight, and modern design, with Dell Pro Max Plus and Premium models coming later this year. The all-new 16-inch size provides expansive screen real estate and supports complex and high-performance applications on-the-go. The spacious display offers up to QHD+ resolution, 16:10 aspect ratio and an optional touch screen.

“Dell’s strategy to shift to simple, descriptive naming across its PC, ecosystem solutions and services portfolio brings significant value to customers amidst a complex and evolving AI PC landscape,” said Pat Moorhead, President, Moor Insights & Strategy. “Alongside new silicon options from AMD, in addition to Intel and Qualcomm, and new PC designs, Dell is well positioned to offer choice and help organizations futureproof for the AI era.”

Powering AI PCs for specific workloads

Dell provides the latest silicon choices across its new portfolio while removing guesswork and complexity for end-users and businesses. New Dell AI PCs [link to blog] offer built-in NPU technology to deliver AI performance suited to specific workload needs. Dell builds upon its extensive Intel® lineup by adding Intel® Core™ Ultra (Series 2) processors, expands AMD options with AMD Ryzen™ processors and continues working with Qualcomm Technologies, Inc. to offer customers the right devices for the right use-cases. The combined hardware, software and silicon innovations broaden powerful on-device Copilot+ PC experiences to reach more customers.

With new devices across Dell, Dell Pro and Dell Pro Max, offering multi-day battery life, users can stay productive longer and enjoy modern and professional grade designs that withstand rigorous daily use, with improved thermal technology that enhances airflow ensuring quite operation.

Professionals can handle intensive workloads, power demanding applications, and fine-tune large language models with Dell Pro Max mobile and fixed workstations, featuring a patented thermal design that boosts performance generation-over-generation. IT administrators benefit from Dell’s world-class security and manageability features, which allow remote management of entire fleets of Dell Pro devices, reducing operational costs and increasing uptime.

Building on company’s circular innovation leadership, sustainability is a core focus, with modular designs and increased use of recycled renewable, and low-emissions materials. Enabling easy repairs and reducing e-waste. Dell Pro and select Dell Pro Max devices include modular USB-C ports and modular mainboards that allow for repair of commonly used ports without affecting the entire system.

These devices utilize recycled and renewable materials, including low-emissions aluminium and bio-based plastics, reflecting Dell’s commitment to reducing environmental impact. Battery innovations further enhance sustainability, using 80% less cobalt to minimize reliance on critical minerals.

Dell accelerates AI PC adoption with Dell Pro AI Studio

Businesses want to use AI models trained on their data to address specific needs and run them locally on AI PCs for better efficiency.

 However, building and managing these models is challenging because hardware requirements differ across silicon vendors and CPUs, GPUs, and NPUs.

Dell is making AI development on PCs easy with the Dell Pro AI Studio, the industry’s most comprehensive AI toolkit leveraging NPU technology With Dell validated tools, frameworks, templates and models, developers and IT administrators can build and manage AI software with simplicity and speed, regardless of the underlying silicon. This is expected to reduce development and deployment time by as much as 75%,  going from six months to as little as six weeks.

Dell Pro AI Studio, part of the Dell AI Factory, is another example of how Dell helps enterprises right-size, implement and scale AI across various environments – from PCs to data centers. The Dell AI Factory gives customers access to the industry’s broadest AI portfolio and an open ecosystem of technology partners to create AI applications that meet their unique needs, budgets and power requirements.

Dell’s innovations are setting new standards in personal and professional computing, revolutionising how users approach productivity and creativity in Ireland and around the globe. Devices like the Dell Pro Premium with its sleek design and 21.2 hours of battery life and other advanced features such as HDR – enabled cameras, highlights its mobility and professional performance.

The Dell Pro Plus, available in multiple configurations, offers scalable performance with a durable and sustainable finish. Meanwhile, the Dell Pro Max line delivers unparalleled power and versatility for demanding workloads, making it an ideal choice for professionals in fields such as animation, design, and engineering.

Through user-centric innovation Dell cements its leadership in the AI PC world and setting new standards in personal and professional computing.

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