Tag: creator

Tech Review – Zeniko inflatable tube lights

The Zeniko OT40Bi & OT80Bi Multi Use Inflatable Tube Lights are two simple inflatable lights to help those who are doing content creation and more these can be used in any setting and simple just pump up with air and can be attached to existing items or surroundings be it at home or in the office.

There is no other set-up required after that and they come with a simple remote control to change the colour and brightness which is pretty cool not only that these are waterproof and can be place in say a fish tank or other setting, not only are these waterproof they are bodyproof if you want to try that out for make up classes etc..

If that is not enough these are so portable these could be used for camping if you had a sudden power cut and you have prepared and had power banks charged these could save your day.

There is two sizes to pick from one being 40cm and 5W and the other being 80cm with 10W so check which size suits you best for your needs or you can have both to get a better bright setting for your needs.

From 3000K to 6500K, OT40 Bi and OT80 Bi provide a wide range of bi-color temperatures in 5 levels. With an impressive 10-level brightness, this delivers a smooth and superb lighting experience for all creators.

Asides the straps on the rear there is also a magnetic back on the two lights which is hand of you are not able to strap it onto existing items for example in my set-up I can use either which is rather handy I must say but that is just me.

There is a High Brightness & Color Temperature: From 3000K to 6500K, It provides a wide range of bi-color temperatures in 5 levels. 5W(OT40Bi)/10W(OT80Bi) power and 10-level brightness delivers a smooth and superb lighting experience.

What’s more fun with these lights is that they roll up and can fit in any camera or tech back and plug in via USB-C be it your PC phone or portable charger these are a must have for those who want something simple.

Check out some more light reviews 

 

Features

  • Air Pump Inflation Design: Integrated with an air valve, the tube lights can be effortlessly inflated using the included air pump, ensuring effective content creation wherever and whenever you go.
  • Lightweight & Portable: Crafted from durable yet lightweight materials, ZENIKO OT40 Bi/OT80 Bi boast excellent portability and flexibility with a mere 129g/185g in weight. Rollit in the palm of your hand, and take it away.
  • High Brightness & Color Temperature: From 3000K to 6500K, It provides a wide range of bi-color temperatures in 5 levels. 5W(OT40Bi)/10W(OT80Bi) power and 10-level brightness delivers a smooth and superb lighting experience for all creators.
  • Magnetic Back: Equipped with magnet back, it can be easily attached to any flat surface made of iron, providing flexible fill light stand illumination.
  • Hanger Strap: The ZENIKO inflatable light is also designed with a strap on the back, offering the convenience of handheld use or secure fastening-up  in any scenario, enhancing the overall user experience.
  • Multiuse: Lightweight, easily install and attachable make the ZENIKO OT40 Bi air tube light portable for photography, video recording, camping, tent use etc.

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Video Review

JOBY launches SeaPal, The Premium Waterproof Phone Case that Unleashes Your Creativity Underwater

JOBY – the reference brand for content creator gear that empowers creators and helps uplift their creativity announces the launch of the JOBY SeaPal: a premium waterproof phone case designed in partnership with AquaTech that takes content creation to new levels, unlocking new creative possibilities to produce stunning footage in and around water.

JOBY has always focused on uplifting the potential of content creators who dream big, supporting their creative journey with a product ecosystem that simplifies content production, making it faster and better while having fun. The launch of the JOBY SeaPal waterproof phone case marks the introduction of an additional creative playground for expert creators, combining JOBY’s deep understanding of the content creators’ needs with AquaTech’s technical know-how of ocean photography for guaranteed reliability. 

Fully compatible with iPhone 12/13/14/15 and Samsung Galaxy S22/S23, JOBY SeaPal is the safest ecosystem for smartphone content creation, dedicated to surfers looking to capture epic, wave-riding shots, creators who want to share the beauty of coral reefs or mobile travel vloggers engaged in water activities such as kitesurfing, jet skiing, snowboarding or waterpark adventures.
Additionally, JOBY SeaPal is the perfect companion for expert creators on the go who don’t have space to carry bulky, waterproof camera casings or want a quicker alternative to an action camera. 

Designed by AquaTech to ensure waterproof, shockproof and dustproof capabilities, JOBY SeaPal allows creators to trust their phones are fully enclosed and protected at all times without fear of damage.

The new JOBY SeaPal collection not only includes the phone case, but also a Bluetooth shutter grip, and a quick release split water dome port with cover, that enables the creation of breathtaking content both above and beneath the water’s surface.
Above water, the clear soft membrane means users can maintain full control of their phones, allowing full navigation of the screen as normal. Below the water surface, the Bluetooth Shutter Grip establishes a connection with the phone to ensure that no action shots are missed. 

With JOBY SeaPal, JOBY and AquaTech have created a reliable and versatile ecosystem that empowers mobile content creators to deliver exceptional content whilst enjoying their journey out in the water.

 

The JOBY SeaPal Collection consists of:

SeaPal Waterproof Case – $239.95 / £219.99

SeaPal 6” Dome – $199.95 / £169.99

SeaPal Bluetooth Shutter Grip – $159.95 / £139.99

SeaPal GoMount – $17.95 / £15.99

SeaPal 6” Dome Cover – $19.95 / £16.99

SeaPal Sports Leash – $19.95 / £16.99

 

 

More people can now make money on YouTube with the expansion of its Partner Program to cater smaller creators

YouTube opened up today a new tier in its partnerships program (YPP), enabling eligible creators to activate fan-funding features known as Super Chat, Super Thanks, Super Stickers, and channel memberships in Ireland.

“Creators are the lifeblood of YouTube and we’re invested in making it the most rewarding place for them — creatively, emotionally and financially. We hope that this lower eligibility criteria will help support creators who are early in their YouTube journey, paving the way for a new generation of content creators,” said Julie Dilger, Google Ireland Head of External Communications.

According to a study by Radius, a majority of creators in the Middle East and North Africa, France, Germany, and the UK surveyed in 2023 say YouTube offers more creative freedom and more ways to create than other platforms. In Ireland, over 3,000 channels have more than 10,000 subscribers, an increase of more than 15%, year over year.

These new fan-funding features will be available to creators in Ireland with:

  • 500 subscribers

  • 3 public uploads in the last 90 days

  • Either 3,000 watch hours in the last 365 days or 3 million Shorts views in the last 90 days

  • No active Community Guidelines strike

Community engagement and connecting with viewers is at the core of these new fan-funding features. Super Chat & Super Stickers will allow viewers to purchase brightly colored, pinned chat messages and stickers during live streams and Premieres hosted by creators. Fans can support their favorite creators and stand out from the crowd, while creators get to identify and connect with their top fans + access new revenue.

Super Thanks is an easy way to give back and show appreciation for creators and their content. Viewers have a fun way to show support and stand out in the comments section with colorful comments, while creators can feel the love for their content with every contribution and connect directly with fans.

As for Channel memberships, these will allow viewers to join a creator’s channel through monthly payments and, giving paying viewers members-only perks like badges, emoji, and other goods. Creators can access these new features through the “Earn” tab in YouTube Studio where they will see if they’re eligible to apply for this new tier. Automatic emails will also be sent once a creator qualifies to apply. It can take up to four weeks for the feature to rollout to 100% of creators.

The YouTube Partnerships Programs was one of the first revenue-sharing models on the internet. Creators with more than 1,000 subscribers and have 4,000 watch hours in the last 365 days (or 10 million Shorts views in the last 90 days) will continue to have access to the revenue share from ads and YouTube Premium. Fan-Funding features were announced at YouTube’s Made On YouTube keynote last year.

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Top Strategies for Optimizing Your YouTube CPM as a New Content Creator

Being a newcomer on YouTube is associated with learning and brainstorming. When you become a content creator, your primary purpose is to increase your earnings. And knowing how to calculate and increase YouTube CPM rates is the first step you can take to move toward your goal. No matter whether you already have a channel or just plan to start it, the strategies and tips we’ll discuss will help you. Become a top creator from advertisers’ point of view with us. 

Find a Profitable and In-demand Niche

Selecting a niche with high advertiser demand significantly impacts your YouTube CPM rates. If the theme or niche is popular among people, it becomes more profitable in advertisers’ eyes. As a result, they’ll be ready to pay more for ad placements. 

Research popular niches and corresponding CPM rates to identify better topics. This targeted approach can help you concentrate on content that maximizes your earnings while growing your channel.

Focus on Countries with High CPM

Geographic location is another factor influencing CPM rates. Advertisers often allocate different budgets for various regions based on purchasing power and target audience preferences. Analyzing audience demographics can help you identify high CPM regions like the United States, Canada, and Western European countries. By tailoring your content to appeal to viewers in these areas, you can potentially increase your ad revenue and optimize your YouTube CPM rates.

Make SEO-Optimized Content

Incorporating relevant keywords and providing accurate information increases the likelihood of your content appearing in search results and suggested videos. As your organic reach expands, more viewers will engage with your content, making it more attractive to advertisers. Increased visibility and engagement can lead to higher CPMs, as advertisers are often willing to pay more to target popular and easily discoverable content.

Analyze Your Performance

Regularly monitoring your CPM rates, audience demographics, and content performance is essential to optimize your YouTube CPM effectively. By tracking these metrics, you can identify trends and pinpoint areas for improvement, such as targeting specific regions, adjusting your content strategy, or refining your video metadata. Utilize these data-driven insights to make informed decisions that will enhance your CPM over time. Continual analysis and optimization can increase your channel’s ad revenue and sustainable growth.

Look for Additional Ways of Monetization

Targeting one income source is a big mistake. It’s crucial to explore additional monetization methods to supplement your ad revenue:

  • sponsored content;
  • affiliate marketing;
  • merchandise sales. 

Diversifying your income sources enhances your financial stability and reduces your dependency on fluctuating CPM rates. It’ll give you more time to work on your content and deliver the highest-quality content. A loyal audience you built will be grateful for your effort. This financial independence allows you to navigate the competitive YouTube landscape more confidently and sustainably.

The Bottom Line

These optimization strategies we discussed are effective enough, but high quality is obligatory. Producing content that aligns with advertiser preferences will result in attracting premium ads and higher CPMs. Avoid content that doesn’t comply with the platform’s guidelines even though it’ll be demanded by the audience. Prioritize producing well-researched, polished, and informative videos. Finally, test different strategies for your content and its promotion to achieve the best result.

JOBY and Casey Neistat Raise the Volume with the Ultimate Creator Contest that Showcases the Wavo PRO Mic

JOBY, the go-to brand for content creator gear, announces its collaboration with the multimillion-subscriber YouTube personality and vlogging godfather, Casey Neistat, to shine a light on the JOBY Wavo PRO shotgun microphone. The new go-to, on-camera mic built for storytellers, filmmakers and expert content creators combines broadcast-level audio performance with superior voice intelligibility.

JOBY, being a brand that stands for creators, teamed up with world renowned content creator Casey Neistat to launch the contest of a lifetime. The competition gives the next generation of storytellers around the globe the chance to achieve their dream of becoming the next top creator, thanks to the top prize being not only the chance to co-create a video with the one and only Neistat, but to have it featured on his YouTube channel.

During the contest, running from September 15th to October 17th across the United States, the United Kingdom, Germany and India, JOBY and Casey will invite the community to share their most creative and original video ever realized. The mechanics to participate are designed to reflect JOBY’s iconic simplicity: just a few simple steps to great creator possibility!  

 

  • Step 1: Creators simply fill out a form via the contest landing page or JOBY social media channels
  • Step 2: Submit a link to their most creative and original video ever created
  • Step 3: Follow @JOBYinc on Instagram to stay up to date.   
  • Step 4: Win endless prizes and the chance to co-create with Neistat

 

The top 5 winners will celebrate with an all-inclusive trip to a secret location in the United States for the ultimate creator experience: working alongside Casey to create a video with Wavo PRO and all its features. The video will be featured on Neistat’s YouTube page on November 23rd, reaching his current 12.4 million subscribers. To further connect creators with JOBY products, the next best 95 creators will win $100K worth of products and discounts to help them upgrade their content creation.

However, the prizes don’t stop there: together with the 100 winners that will be announced on October 28th, JOBY will extract an additional four bonus winners for five consecutive Wednesdays, starting September 19th, for weekly prizes in order to help creators to level up their content right away. 

As a brand, JOBY has always supported creators in uplifting their creativity thanks to the development of quality products that simplify workflow, make delivering content easy and ensure fun along the way. JOBY’s ‘born by listening to creators’ mantra, developed in the 2020 Song of Us Campaign, was equally leveraged in the newest JOBY Wavo mic lineup, enabling JOBY to further connect with its global community.

The flagship product of the JOBY Wavo lineup, released in January 2022, Wavo PRO, is the ultimate professional on-camera microphone for creators and filmmakers. The new audio range provides creators like Neistat with crisper and clearer sound for pro-level content. 

The Wavo PRO is packed with features like Active Noise Reduction for clearer sound, built-in LEDs that monitor battery and audio levels in real-time, a second built-in mi input and more. The Wavo PRO is designed to equip creators like Neistat with top-notch quality gear for amazing content. Through the contest, JOBY aims to reach a wider creator audience, helping to uplift their content creator potential.  

Beyond the flagship Wavo PRO, JOBY has microphones that can be used in a variety of scenarios by all creators – whether just starting out or already established. 

  • The Wavo PRO DS is the perfect companion for those just starting out.   This shotgun microphone shares most of the pro-grade components of the flagship Wavo PRO, but is designed to deliver high-quality audio with a more streamlined user experience. 
  • The Wavo AIR is an ‘instant-pairing’ wireless microphone kit designed for creators who need freedom in front of the camera. From food vloggers to virtual fitness instructors, Wavo AIR is perfect for delivering tight, broadcast-quality sound – even at a distance. 
  • Wavo POD is JOBY’s large-diaphragm, USB condenser microphone for audio streamers. The mic is designed for the everyday podcaster or game streamer, featuring the versatility of both cardioid and omnidirectional pickup patterns with 24bit/48kHz high-res sampling rates. 
  • The Wavo Lav PRO is a pro-grade lavalier mic designed for big sound with a small footprint. The Wavo Lav PRO introduces a high-quality lavalier microphone with discreet capsule dimensions and sound fit for the Wavo PRO.
  • More microphones set to come this year, so stay tuned!
  • To learn more about the competition and JOBY check out the campaign, now live.