YouTube opened up today a new tier in its partnerships program (YPP), enabling eligible creators to activate fan-funding features known as Super Chat, Super Thanks, Super Stickers, and channel memberships in Ireland.
“Creators are the lifeblood of YouTube and we’re invested in making it the most rewarding place for them — creatively, emotionally and financially. We hope that this lower eligibility criteria will help support creators who are early in their YouTube journey, paving the way for a new generation of content creators,” said Julie Dilger, Google Ireland Head of External Communications.
According to a study by Radius, a majority of creators in the Middle East and North Africa, France, Germany, and the UK surveyed in 2023 say YouTube offers more creative freedom and more ways to create than other platforms. In Ireland, over 3,000 channels have more than 10,000 subscribers, an increase of more than 15%, year over year.
These new fan-funding features will be available to creators in Ireland with:
3 public uploads in the last 90 days
Either 3,000 watch hours in the last 365 days or 3 million Shorts views in the last 90 days
No active Community Guidelines strike
Community engagement and connecting with viewers is at the core of these new fan-funding features. Super Chat & Super Stickers will allow viewers to purchase brightly colored, pinned chat messages and stickers during live streams and Premieres hosted by creators. Fans can support their favorite creators and stand out from the crowd, while creators get to identify and connect with their top fans + access new revenue.
Super Thanks is an easy way to give back and show appreciation for creators and their content. Viewers have a fun way to show support and stand out in the comments section with colorful comments, while creators can feel the love for their content with every contribution and connect directly with fans.
As for Channel memberships, these will allow viewers to join a creator’s channel through monthly payments and, giving paying viewers members-only perks like badges, emoji, and other goods. Creators can access these new features through the “Earn” tab in YouTube Studio where they will see if they’re eligible to apply for this new tier. Automatic emails will also be sent once a creator qualifies to apply. It can take up to four weeks for the feature to rollout to 100% of creators.
The YouTube Partnerships Programs was one of the first revenue-sharing models on the internet. Creators with more than 1,000 subscribers and have 4,000 watch hours in the last 365 days (or 10 million Shorts views in the last 90 days) will continue to have access to the revenue share from ads and YouTube Premium. Fan-Funding features were announced at YouTube’s Made On YouTube keynote last year.
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