Tag: #corporate

Are Inflatable Tents Right for Your Brand? Pros, Cons, and Use Cases

When it comes to trade shows or outdoor exhibitions, style and function go hand in hand. Today’s brands are looking for event solutions that provide a de-risking balance of visibility, functionality, transportability, and versatility. Inflatable tents are becoming a more viable alternative to traditional tent structures, as they offer specific advantages in setup time, transportability, and design configurations. Inflatable tents can help to improve brand visibility and engagement, whether you are using them for corporate promotions, product launches, community events, etc. Other brands that are using custom tents are also interested in inflatable tents as part of their event plan because of the synergies of style and function.

As inflatable tent technology becomes more mainstream, many companies are asking the same basic question: Are inflatable tents right for my brand? Answering this question involves understanding the pros and cons of inflatable tents and having an understanding of proper understanding across industrial applications.

Weighing the Pros, Cons, and Ideal Uses of Inflatable Tents

 

  • Portability and Ease of Setup for Efficient Food Vendor Tent Setup

Inflatable tents have become a contender to metal frame tents; however, inflatable tents are quicker and easier to set up, as they can be inflated by one or two people quickly. They are inherently appropriate for mobile events, pop-up activations, and temporary setups. In the food vendor tent setup example, this ease of configuration is important. Food vendors work in inherently small kiosks, and time is critical. The speed at which food vendors can inflate and deflate tents allows them to serve customers on time with little to no wait time. Lastly, they can be rolled into a small bag, making it easier and less expensive to transport them. It is especially true for traveling bands/brands and touring promotions.

  • Visual Appeal and Brand Visibility

Inflatable tents provide an impactful visual display straight away. The silky-looking, curve-shaped, customizable surfaces ensure the brand’s identity pops above rows of basic structures. They can be printed in high definition with logos, patterns, or thematic graphics to help attract the eye even from a distance.

Due to their contemporary appeal and flexibility, inflatable tents can complement various brand identities—from chic and corporate to bold and fun. The versatility of inflatable tents also lends their design to creative lighting solutions, including internal LEDs, that can transform an inflatable tent into a glowing beacon on the trade show floor, attracting foot traffic toward the booth. When there are dozens of competitors vying to capture the attention of consumers at trade shows or festivals, visual impact is the difference between lasting impressions and being overlooked.

  • Durability and Weather Resistance

Inflatable tents may be lightweight but are built from tough, weatherproof material such as armor PVC or polyester. These materials are designed to resist wind, light rain, and sunlight without becoming distorted in shape or fading in color. The internal air beams replace metal poles, tolerate pressure evenly, and deter collapse after being under duress.

Properly inflating and storing, while checking for punctures or leaks periodically, is key to their longer utility. Inflatable tents are strong enough for regular outdoor use, but especially in severe storms or with sharp objects, there is some concern. For brands that conduct outdoor events regularly, a higher-grade commercial tent can be helpful. Along with that, secure and effective professional methods can help set up your inflatable tent with confidence.

  • Sustainability and Reusability

With a focus on sustainability in business, event planners and exhibitors are examining the materials they select. Inflatable tents are perfect for an eco-conscious worldview, as they are reusable and create less waste. Where traditional tents are generally disposed of after a single use, inflatable tents can be utilized again and again for each event, decreasing the need for single-use and replacement materials.

Inflatable tents also have a lighter footprint in terms of transport. Their lighter weight uses fewer resources to ship to the event, as well as for setup. So for organizations that want to advance a cleaner, greener event, a sustainable setup using efficiencies can further a positive brand experience. Inflatable tents also use less material than custom tents, and as such, they take less energy for production, as well as to transport and store.

  • Cost Considerations and Suitability for Different Brands

Although pricing differs based on the size and quality of inflatable tents, they are usually a long-term investment, and owing to their durability and reusability, they result in cost savings. Besides, less hardware, labor, and transport costs make these inflatable tents able to be rigidly fit, which enables tighter transport.

That said, inflatable tents may not be appropriate for every brand or event. For instance, an organization that has multi-day exhibits or activations in a busy, high-traffic area of a market will typically prefer the traditional framed tent, as it provides a rigid structure and more design options with the inner space. That said, inflatable tents are exceptionally helpful in duration-preferred or outdoor festival activations, or experiential marketing events.

End Point

Inflatable tents offer brands a contemporary, adaptable, and visually striking solution for portable event structures. The simple setup process, visual identity, and sustainability possibilities make them a useful tool for a dynamic marketing plan. Before deciding on this option, brands should think about their event needs, budget, and environmental considerations. Whether alongside custom tents or standalone structures, inflatable tents highlight how innovative design can be used to re-establish brand presence, function, efficiency, and visual storytelling that now live together under an air-filled roof.

MacBook Logic Board Repair: Fix vs Replace Your Mac in 2025

The kernel panic screen, the folder with a question mark, or simply nothing at all – when your MacBook’s logic board fails, the immediate assumption is that your machine has reached its end. Yet at iPhix Tech NI, Belfast’s premier repair facility, we’ve restored thousands of MacBooks that Apple Stores declared beyond economic repair, using advanced Mac repair techniques that make logic board restoration both viable and valuable. Whether you’re facing graphics failures on your 2019 MacBook Pro or dealing with liquid damage on an M1 Air, understanding the economics and possibilities of logic board repair versus replacement could save you significant money whilst extending your Mac’s productive life by years.

The decision between repair and replacement has become increasingly complex as Apple’s shift to unified architecture makes newer machines less repairable whilst simultaneously more expensive to replace. Our specialist repair services tackle everything from vintage Intel machines to the latest Apple Silicon models, providing honest assessments about when repair makes financial sense versus when replacement becomes inevitable. For businesses and creative professionals across Ireland who depend on their MacBooks, this decision impacts not just budgets but productivity, data security, and environmental responsibility.

Understanding Logic Board Failures: Symptoms and Causes

Common Failure Patterns

Logic board failures manifest in various ways, from subtle performance degradation to complete system failure. The dreaded kernel panics appearing randomly during work signal underlying hardware instability. Graphics glitches – flickering screens, coloured lines, or distorted images – often indicate GPU failures on the logic board. Random restarts, especially under load, suggest power delivery issues within the board’s complex circuitry.

Boot failures present particularly frustrating scenarios. The prohibitory symbol, question mark folder, or endless boot loops indicate logic board components failing to communicate properly. Some MacBooks power on but display nothing, fans spinning at maximum whilst the screen remains black. Others work normally until reaching specific temperatures, then shut down or freeze consistently.

Less obvious symptoms include specific ports stopping working whilst others function normally, Wi-Fi or Bluetooth disappearing from system preferences, or battery charging becoming erratic despite good battery health. These isolated failures often indicate localised logic board damage that targeted repair can address without full board replacement.

Root Causes of Logic Board Damage

Liquid damage remains the leading cause of logic board failures, with coffee, tea, and water creating conductive paths between components never meant to connect. Even small spills reaching keyboard gaps can flow directly onto logic boards below. Humidity and condensation cause slower but equally destructive corrosion, particularly in Ireland’s damp climate where temperature changes create internal condensation.

Thermal stress from inadequate cooling creates another failure category. Dust accumulation blocking ventilation, failed fans, or degraded thermal paste causes components to overheat repeatedly. This thermal cycling weakens solder joints, leading to intermittent connections that worsen over time. Graphics chips prove particularly vulnerable, explaining why many MacBook Pros experience GPU failures around the 3-4 year mark.

Power irregularities cause sudden catastrophic failures. Using incorrect chargers, power surges during storms, or faulty batteries sending irregular voltage all stress logic board components beyond design limits. Static discharge through ports, though rare, can instantly destroy sensitive chips. Manufacturing defects, whilst uncommon, create time-bomb scenarios where components fail predictably after specific usage periods.

The Economics of Logic Board Repair

Cost Analysis Framework

Logic board repair costs vary dramatically based on failure type and MacBook model. Component-level repairs addressing specific failed chips cost significantly less than full board replacements. Micro-soldering services replacing individual capacitors or resistors might solve issues relatively affordably, whilst GPU reballing or chip replacement requires more investment but still costs less than new logic boards.

Comparing repair costs against replacement values requires honest assessment. A MacBook worth considerable money justifies substantial repair investment. Older machines worth less might not warrant expensive repairs unless they contain valuable data or specialised software configurations. The calculation changes for businesses where setup time and software licensing costs make repairs more attractive than replacement.

Consider total ownership costs beyond immediate repair expenses. New MacBooks require migration time, potential software upgrades, and accessory replacement if ports change. Repairs maintain familiar workflows, preserve software configurations, and avoid the productivity loss of adapting to new machines. These hidden replacement costs often tip scales toward repair for working professionals.

Depreciation and Residual Value

MacBooks depreciate predictably, losing roughly 20-30% value annually for the first three years, then stabilising. Logic board repairs can restore machines to full functionality, maintaining higher resale values than partially-working units. A repaired MacBook with documented professional service often commands better prices than identical models with unknown history.

The repair versus replace calculation shifts at certain age thresholds. MacBooks under two years old almost always justify repair given their high replacement cost. Three to five-year-old machines require careful evaluation based on specific models and failure types. Machines over five years old need exceptional circumstances – rare configurations, sentimental value, or specific software requirements – to justify major repairs.

Apple’s vintage and obsolete designations affect parts availability and long-term viability. Machines approaching vintage status (5-7 years) face declining parts availability. Obsolete status (7+ years) means Apple stops all hardware service. However, independent repair specialists often support machines years after Apple abandons them, using salvaged parts and third-party solutions.

Technical Repair Processes and Capabilities

Micro-Soldering and Component-Level Repair

Modern logic board repair requires microscopic precision impossible without specialised equipment. Micro-soldering stations with high-magnification microscopes enable technicians to work on components smaller than rice grains. Hot air rework stations precisely control temperatures for removing and replacing chips without damaging surrounding components. Ultrasonic cleaners remove corrosion and flux residues that prevent proper connections.

Component-level diagnosis identifies specific failed parts rather than condemning entire boards. Multimeters, oscilloscopes, and thermal cameras reveal failing components through electrical and thermal signatures. Schematic reading skills enable technicians to trace signal paths, identifying failure points. This targeted approach replaces individual failed components rather than entire boards, dramatically reducing costs.

BGA (Ball Grid Array) reballing represents one of the most complex repair procedures. Graphics chips and processors attach to boards through hundreds of tiny solder balls that crack over time. Reballing involves removing chips, cleaning attachment points, applying new solder balls with precise templates, and reattaching chips with exact temperature profiles. Success requires exceptional skill and proper equipment.

Data Recovery During Logic Board Failure

Data recovery often becomes the primary concern when logic boards fail. Modern MacBooks with soldered storage make data recovery challenging but not impossible. NAND chip transplantation moves storage chips to functional boards, though encryption and security features complicate this process. Specialised tools read data directly from chips when transplantation isn’t viable.

T2 and Apple Silicon security creates additional challenges. These security chips tie storage encryption to specific logic boards, preventing simple chip swaps. However, partial board repairs that restore enough functionality for data access often succeed where complete restoration isn’t possible. The goal shifts from full repair to temporary functionality enabling data extraction.

Professional data recovery from failed logic boards requires clean room environments, specialised readers, and deep understanding of Apple’s security architecture. Success rates vary based on failure types and encryption status, but professional recovery often retrieves data considered lost. The value of recovered data frequently exceeds repair costs, making attempts worthwhile even with uncertain outcomes.

MacBook Model-Specific Considerations

Intel MacBooks (2016-2020)

Intel-based MacBooks present repairable architectures with modular components. The infamous butterfly keyboard generation (2016-2019) suffered numerous issues beyond keyboards, including display cable failures and thermal problems causing logic board stress. These machines often benefit from preventive maintenance alongside logic board repairs.

The 2016-2017 15-inch MacBook Pros experienced widespread GPU failures requiring board replacement or chip reballing. Touch Bar models introduced additional complexity with separate logic boards for Touch Bar functions. The 2018-2020 generations improved reliability but maintained similar repair challenges with densely packed components and thermal constraints.

Intel MacBooks benefit from mature repair ecosystems with abundant parts availability and well-documented procedures. Third-party parts provide affordable alternatives to Apple components. Established repair techniques achieve high success rates for common failures. These factors make Intel MacBook repair economically attractive despite Apple’s design choices limiting repairability.

Apple Silicon MacBooks (2020-Present)

M1, M2, and newer Apple Silicon MacBooks revolutionised performance but complicated repairs. Unified memory architecture means RAM failures require complete logic board replacement. Integrated design reduces component modularity, limiting repair options. However, improved reliability means fewer failures overall, and superior thermal efficiency reduces heat-related failures common in Intel models.

When Apple Silicon logic boards fail, repair options become limited but not impossible. Micro-soldering still addresses power delivery issues, port failures, and certain component problems. The exceptional performance and efficiency of these machines often justifies higher repair investments given replacement costs. Data recovery remains possible though more challenging due to enhanced security integration.

The longevity question for Apple Silicon machines remains open. Their improved efficiency suggests longer useful lives, potentially justifying repair investments. However, integrated architecture means single component failures might condemn entire boards. Early adoption risks exist, but initial reliability data suggests these machines require fewer repairs whilst delivering superior performance.

Environmental and Sustainability Considerations

Electronic Waste Impact

Every repaired MacBook avoids contributing to the growing electronic waste crisis. Manufacturing new MacBooks requires extensive resources – rare earth minerals, water, and energy – with significant carbon footprints. Repairs extend existing device lifecycles, maximising return on already-invested resources. The environmental cost of repair pales compared to replacement manufacturing impact.

Ireland’s commitment to environmental sustainability makes repair particularly relevant. EU right-to-repair legislation supports independent repair, challenging manufacturers’ monopolistic practices. Choosing repair over replacement aligns with circular economy principles, reducing waste whilst maintaining technological capability. Businesses demonstrating environmental responsibility through repair choices enhance their sustainability credentials.

Corporate Responsibility

Organisations increasingly recognise repair’s role in meeting environmental commitments. Extending device lifecycles through professional repair reduces procurement costs whilst demonstrating environmental stewardship. Employee satisfaction improves when companies show commitment to sustainability. Repair choices reflect corporate values beyond simple financial calculations.

Making the Decision: Repair or Replace?

Decision Framework

Evaluate repair viability through systematic assessment. Calculate repair costs as percentage of replacement cost – repairs under 50% of replacement value generally make sense. Consider device age and expected additional lifespan post-repair. Factor in data value and recovery needs. Assess environmental priorities and sustainability commitments.

Time sensitivity affects decisions significantly. Repairs might take days or weeks for complex issues, whilst replacement provides immediate solutions. Loan machines during repair periods mitigate productivity loss. Backup devices enable repair without workflow disruption. Planning for potential failures prevents rushed decisions under pressure.

When Repair Makes Sense

Repair becomes compelling for newer machines with high replacement costs, devices with valuable data requiring recovery, specialised configurations expensive to replicate, and machines with sentimental or historical value. Businesses with standardised fleets benefit from maintaining consistency. Environmental priorities favouring sustainability over convenience support repair choices.

When Replacement Becomes Necessary

Replacement makes sense when repair costs approach or exceed 70% of replacement value, multiple major components fail simultaneously, obsolete machines lack parts availability, or significant performance improvements justify upgrades. Security requirements mandating latest OS versions that older hardware cannot support force replacement. Business growth requiring capabilities current machines cannot provide necessitates upgrades.

Frequently Asked Questions

How long do logic board repairs typically last?

Professional logic board repairs using quality components typically provide years of additional service. Component-level repairs addressing specific failures often last the remaining lifetime of the device. However, age-related failures might continue appearing in other components. Regular maintenance extends repair longevity.

Can liquid-damaged logic boards be reliably repaired?

Many liquid-damaged boards recover fully with proper treatment. Success depends on liquid type, exposure duration, and response speed. Immediate professional intervention dramatically improves outcomes. Even severely corroded boards sometimes restore to full functionality through comprehensive cleaning and component replacement.

Will repaired MacBooks maintain their resale value?

Professionally repaired MacBooks with documentation often maintain good resale values. Quality repairs using genuine or high-grade components preserve functionality and reliability. Transparency about repair history builds buyer confidence. Repaired machines typically command better prices than faulty units needing repair.

Do logic board repairs void remaining warranty or AppleCare?

Third-party repairs generally void Apple warranties, though EU legislation provides some consumer protections. However, machines needing logic board repairs often already exceed warranty periods. Independent repair warranties sometimes provide better coverage than expired Apple protection.

Conclusion

Logic board repair represents a viable alternative to MacBook replacement in many scenarios, offering economic, practical, and environmental benefits. Understanding failure causes, repair possibilities, and decision frameworks enables informed choices between repair and replacement. Professional assessment provides clarity about specific situations, preventing both unnecessary replacements and uneconomical repairs.

As MacBooks become increasingly expensive whilst simultaneously less user-repairable, professional logic board repair services become more valuable. The expertise and equipment required for successful repairs justify professional service costs, particularly when considering data value, productivity impacts, and environmental responsibilities.

The fix versus replace decision ultimately depends on individual circumstances, but dismissing repair without professional evaluation often means unnecessary expense and environmental impact. For many MacBook users across Ireland, logic board repair provides the optimal balance of cost, performance, and sustainability.

 

5 Green Initiatives Every Business Should Implement

For any business in this modern day of living, going green shouldn’t be much of an issue. There’s ample opportunity nowadays to cut down your waste and help the environment wherever possible.

After all, we all bear a responsibility to the environment, and that’s one that weighs even heavier for the average business in comparison to domestic households.

Here are five green initiatives that every business, including yours, should implement right now.

1. Reducing waste and recycling more

Is there waste that you’re getting rid of that could actually be recycled or reused in some way? How much are you contributing currently, and what does that compare to with other businesses?

Every ounce of waste you contribute to the landfills does damage to the world around us ,and so it’s important to try and minimize the waste as much as possible for your business. Look at what methods you could use to reduce waste and recycle more within your business. There’s likely a lot of change you could make for the benefit of the environment.

2. Go paperless

Going paperless is certainly important and a good way of helping to reduce the amount of wasted trees that are being cut down. It’s impacting the local wildlife and the habitats of animals that rely on trees as their homes.

Living in the digital world we’re in now, there’s really no excuse not to go paperless. If you’re doing a lot of your work online, reading documents and signing them through a computer screen, then there’s a lot of paper usage that could be cut.

3. Invest in solar panel energy

Solar panel energy has become increasingly popular due to the accessibility of these panels and the ROI it provides over time. It’s a lot more affordable than it once was, due to the demand it now has.

Everything that you can do to help reduce your energy consumption is key, so switching to commercial solar solutions might be just the change required to do more to help.

4. Build sustainable supply chains

Building sustainable supply chains is a great way to have a wider impact beyond just your own company. You can make a conscious choice to work closer with companies that are more sustainably driven and are making an active effort to be green in their practices.

Take a look at what your suppliers are doing currently and whether they’re able to adapt and change at your request. If not, then you could always look elsewhere for your suppliers.

5. Corporate responsibility initiatives 

Finally, there’s a responsibility to do more as businesses, so why not have some corporate responsibility initiatives in place? These can be a clear message to the general public that you have a commitment to sustainability. Support local programs and run your own to help encourage employees to make their own efforts.

With these green initiatives, you can work towards a more environmentally-conscious company that takes action and makes an impact that lasts. Use these tips to help get started with your business.

 

3 ways financial modeling software can streamline corporate financial management

With the growing volumes of financial data and the rapidly changing market conditions, financial decision-making has become unprecedentedly challenging at both tactical and strategic business levels. But what if you could calculate the impact of your future financial choices on your business? Undoubtedly, it would greatly improve financial planning and management processes in your company and help reduce financial losses.

Luckily, no magic is needed to predict the future in corporate finance today. Instead, CFOs and finance teams can use software for financial modeling equipped with mathematical models that help assess the current economic performance of their companies and predict how it might change in different economic scenarios.

What is financial modeling software?

Financial modeling software offers templates replicating common financial models (the three-statement model, the leveraged buyout model, etc.), tools for building bespoke financial models, or both. Since models need relevant financial data to make accurate findings and forecasts, these solutions also typically provide robust integration capabilities, enabling them to exchange data with other tools. 

Beyond the highlighted software functionalities, financial modeling systems can offer a range of other capabilities useful for finance management professionals. These can include data visualization to arrange insights from financial data in the form of graphs or charts, scenario analysis to compare different possible financial scenarios, collaborative analytics to share data and insights with colleagues, and many other features.

How can financial modeling software elevate corporate financial management?

1. Improving capital budgeting

Capital budgeting is one of the most critical yet daunting aspects of corporate financial management. Capital projects require long-term substantial investments, and if such a project turns non-viable or fails, the company risks facing financial losses, which can be devastating for business.

Therefore, financial professionals should evaluate possible capital budgeting options with extra caution. And by using financial modeling software, financial professionals can leverage ready-made model templates or build their own models to efficiently evaluate investment opportunities from multiple perspectives, which can help your business make more risk-free and rewarding capital budgeting decisions.

For example, suppose your company is considering acquiring some other business. In such a case, finance teams can use a discounted cash flow model to evaluate that company’s financial health and predict its future financial performance by analyzing the business’s revenue, expenses, and taxes. Teams can simply import the company’s publicly available financial data (balance sheet, income statement, cash flow statement, etc.), and the financial modeling tool will automatically perform all necessary calculations.

Teams can additionally assess an investment’s return potential by using a leveraged buyout model, which also takes into account a target company’s  common financial metrics and combines them with the amount of borrowed money required to fund the deal. Additionally, they can apply a trading comps model, which implies comparing a target company’s financial ratio with other firms from the same niche, helping you choose the most promising and rewarding investment opportunity.

2. Streamlining capital financing

Besides choosing a project to invest in, finance teams must decide how the company should raise funds to support its business operations (taking a bank loan, selling some share of its stock, or else). 

Suppose your company decides to issue common stock through an initial public offering (IPO) to leverage new sources of capital. The company must decide what share of its business it should sell to the public to raise a larger amount of cash, which can later be used to pay off a company’s existing loans or fund internal research and development initiatives. In this case, the finance team can use an IPO modeling template to model various IPO scenarios and estimate the potential for future capital raise.

3. Enhancing working capital management

Among other things, financial teams should make accurate decisions regarding working capital management to help their companies optimize the utilization of existing assets. The decision-making process in capital management requires careful monitoring of both overall company performance and the performance of individual assets.

In this regard, financial modeling software can come in handy, as teams can use it to measure and project their company’s financial performance. Finance professionals can simply leverage the same type of model they would use to assess the value of other businesses or investments, namely the discounted cash flow model, but feed it with internal financial data.

Teams can also implement a ready-made template or a custom formula to calculate the return on a company’s assets. The return on assets ratio allows financial professionals to estimate the percentage of a company’s assets that are profitable and to predict how the economic performance of their assets can change over time. If the future earnings of some specific assets are lower than expected, a company can decide to sell those assets to another business and thus adjust the corporate financial portfolio.

Final thoughts 

Making financial decisions in corporate finance is a challenging duty for any finance team, which nonetheless can be streamlined with the help of financial modeling software. Financial professionals can use these digital tools to make capital budgeting, capital financing, and working capital management decisions more accurately and quickly. 

Nonetheless, if your company decides to implement a financial modeling tool, it should first have to decide whether to adopt a platform solution from Microsoft, IBM, and other vendors or develop software from scratch. Since both options differ significantly in their complexity and cost, you should choose carefully. A reliable technology partner can analyze your business and study its established financial processes to help you make a sounder choice. If needed, the partner can also assist you with the implementation itself and handle all its technical aspects, from software architecture design and coding to solution customization and integration.

 

How to organize corporate network security

The main thing to think about when creating a corporate network is the organization of its security. Using Ethernet for business technology, you can guarantee a high-speed, reliable connection that allows you to connect users of the corporate network in different parts of the world. The connection is fast, secure, and therefore allows to increase the efficiency of all business processes.

Basic principles

Today, with remote working gaining momentum, it is crucial to maximize security in the transfer of data between employees and the confidentiality of information on the server. For this purpose, it is important to provide your network with:

  • multi-level protection systems — this includes antivirus programs, various firewalls, intrusion prevention tools;
  • data control and encryption systems — provide protection of passwords and personal information;
  • management and differentiation of access for different users of the network;
  • availability of a secure cloud service for periodic backups and saving important information.

VPN connection plays an important role in creating a secure corporate network. A virtual private network provides a secure connection and confidential data transfer. Plus it guarantees the anonymity of your client-server connection.

Why is a VPN a useful tool?

VPN for corporations allows:

  • ensure secure data transfer using modern encryption protocols;
  • reduce the risks of massive DDoS attacks on the server due to hiding the real IP address;
  • reduce the risk of intruders penetrating important information, thanks to the ability to differentiate access rights and access to the network only for those users who are authorized within the network.

Virtual Private Network connection guarantees high data transfer speeds and usually has a wide coverage. Connection does not depend on geographical localization. Internet access is sufficient.

Today, VPN creation options are provided by many companies. Among them is https://retn.net/. The company provides a number of useful solutions for businesses and provides its clients with access to the secure RETN Cloud Connect cloud service. Using the latest technologies and developments, the firm allows you to connect the employees of the corporation in a single network, no matter where in the world they are located.

As you can see, a VPN has many advantages. Its use does not negate the use of other types of data protection. But it significantly reduces the risks of information leaks and delays in the corporate network.

PACE, Fexco’s carbon emissions calculator, expands services to Airport and Corporate Travel Sectors

PACE, Fexco’s sustainability data and analytics product suite, today launched PACE Data Services. This new product suite provides insights for the airport and corporate travel sectors to measure, manage and mitigate their emissions.

Built on PACE’s data platform, a global benchmark for the aviation industry, the service aligns with carbon reduction regulations by using live flight tracking data to monitor over 99% of commercial flights and analyse over 370,000 routes. PACE’s suite of data and analytics is already relied upon by most of the aviation finance sector and the largest financial institutions in the world, like JP Morgan and SMBC.

PACE Data Services will provide airports with a cohesive and precise view of their flight-related emissions. This data will be critical to enabling airports to better manage and mitigate their emissions. In fact, Heathrow’s most recent sustainability report for 2023 stated that 99% of its emissions came from Scope 3 emission reduction targets[1].

In the corporate travel sector, PACE’s data will enable more informed decision-making when it comes to both booking travel and providing more accurate reporting of corporate travel emissions. Recent research from Deloitte shows one in three companies is seeking guidance from travel management companies to reduce their carbon footprint.

In one use case alone, which would have a significant impact on decision-making for corporate travel management, PACE data reveals considerable variations in CO2 emissions per occupied seat—up to 50%—on the same popular transatlantic route across different aircraft. These differences are primarily due to factors such as aircraft seat configuration and aircraft type.

This new offering from PACE enables both these sectors to comply with evolving regulatory frameworks, such as the EU’s Corporate Sustainability Reporting Directive (CSRD). These regulations require the provision of accurate, independently verified, and robust reports on their plans and progress in reducing emissions.

Since its launch in 2022, PACE has become the only Irish company to meet stringent independent aviation measurement standards, including the recent Pegasus Guidelines

“This new service builds on PACE’s rapid growth, driven by demand to address carbon emissions across the aviation value chain,” said Cathal Foley, CEO of PACE. “This will enable airports and corporate travellers to better understand how we fly better while continuing to support ambitious growth strategies. PACE’s vision is to be the global leader in the spaces we operate and deploy our data to enable meaningful change.”

“We are an island and so the aviation sector is a vital part of Ireland’s economy, both as a contributor and an enabler of economic growth. But aviation, like all sectors, will have to transition to a new low-carbon future. It is very exciting to see an Irish company positioned to help transform this sector by utilising its exceptional data and analytics to inform better conversations across the aviation value chain. Measurement is critical to understanding the real impact of carbon reduction measures and claims,” said Minister Eamon Ryan, TD, Minister for the Environment, Climate, Communications and Transport. “Ireland has globally acknowledged aviation expertise, and it is fitting that a successful Irish multinational like Fexco is leading the way in meaningfully enabling the sector to make better decisions on its journey to net zero emissions.”

To find out more, visit the PACE website.

Why Should You Make a Corporate Video for a New Product Launch?

There are over 16,700 businesses in Melbourne. If you’ve ever launched a new product, regardless of whether it was in the brick-and-mortar or virtual world, then you know that there are always certain things that need to be prepared before the launch date. 

In this case, however, it’s not only about preparing the necessary materials for your product but also about how to present them should you choose to make a corporate video. According to Hedge Hogs Vs Foxes in Dublin, having a professional eye-catching corporate video produced for your new product launch is one of the most effective ways of marketing it.

A corporate video is a short film that explains what a business does and who they are while establishing their credibility in front of their target market audience. It may include footage from past events, images of current promotions and products, and interviews with influential people. 

The whole idea behind making a video for your product launch is to better engage your target market with your business, which is why the content must be informative and entertaining at the same time.

So, how can a corporate video help you in a product launch? Here are some ideas.

Establish Authority 

When you have a website or a blog, chances are you also have competitors who do so. While having several followers for your social media sites shows credibility in itself, nothing beats an authoritative source. 

By this, we mean someone who has been around for quite some time and has already proven to be trustworthy when it comes to their product and when it comes to the advice they give out. To better establish yourself as such your industry, one good idea is to include something like this in your corporate video: “Since 2010, we have helped over 5,000 businesses just like yours grow and succeed through the use of our product. Here’s why you can trust us too.”

Establish Your Brand’s Personality 

Even if you’re the only business operating in your industry, chances are other companies deal with what you do as well. As such, it’d be best that you create a personality that will set you apart from them all. 

By creating an entertaining yet sensible video for your launch date, potential clients can learn more about who you are even before they decide to engage with whatever product or service you offer. This way, they decide to make a purchase. All they need to do is look for you on social media or search your website.

Gain Trust 

It’s safe to say that not everyone is easily convinced with just anything, whether it comes from a new product launch video or an ad on TV. As such, one way for them to know if they can place their trust in you is by becoming aware of some facts about your business. 

You can incorporate this into your video by showing some statistics about how many clients you currently have and what kind of impact these people had when they bought from you.

Create Content 

Over 37% of Melbourne’s population is employed in corporate jobs. Who says making a video means that it has to be complicated? 

If you succeeded in getting the attention of your target market, then it means that it was simple enough so they can easily understand what you want to say. At the same time, if they are entertained, their brains will be stimulated and help them memorise what you said in your video.

Be Creative 

You’ve noticed by now that there’s a fragile line when it comes to having fun and “advertising” things in a way that may come off as desperate or fake. 

Wrapping Up

It’s best that before making any product launch videos for yourself, you do some introspection first to know if what you’re about to present is something people will enjoy watching. After all, no one would want to buy from someone who made them uncomfortable.