Tag: #content

Creative Pebble Nova Named Best Speaker at the European Hardware Awards 2025

Awarded for its exceptional audio performance, striking modern design, and innovative features, the Pebble Nova sets a new standard for desktop speakers
London UK, June 26th 2025: Creative Technology is thrilled to announce that the Pebble Nova has been awarded Best Speaker at the European Hardware Awards 2025, a prestigious accolade that recognises excellence in consumer technology across the continent.
Celebrated for its exceptional audio performance, striking modern design, and innovative features, the Pebble Nova stood out in a highly competitive field, securing its position as a top-tier desktop audio solution in Europe and beyond.
Over 100 of Europe’s most experienced editors reviewed the speakers they’ve tested, and voted the Creative Pebble Nova as the best product in its class.
The European Hardware Awards is organised by the European Hardware Association, comprising editors from the region’s most respected technology publications. Winners are carefully selected by an expert panel, ensuring that only the most outstanding products receive recognition.
Launched in late 2024, the Pebble Nova is the latest evolution of Creative’s acclaimed Pebble series. Equipped with powerful coaxial drivers, customisable RGB lighting, and versatile wireless connectivity, it has quickly earned a loyal following among gamers, content creators, and audiophiles seeking immersive sound in a compact footprint.
The award reflects Creative’s ongoing commitment to redefining everyday audio experiences through bold innovation and thoughtful design. The recognition of the Pebble Nova by such a respected panel underscores Creative’s dedication to delivering accessible, high-quality sound to users around the world.
For more information on the Pebble Nova and Creative’s full portfolio of audio solutions, please visit www.creative.com.

Managed SEO Services In 2025: What You Get And How It Works

Search engine optimization (SEO) has become an essential part of online success. As businesses strive to improve their online visibility and rank higher on search engine results pages (SERPs), managed SEO services have emerged as a powerful solution. In 2025, these services will have become more sophisticated, incorporating advanced AI-driven analytics, user experience optimization, and hyper-local strategies.

If you are considering hiring a professional SEO company, this article will provide you with an in-depth understanding of managed SEO services, what they include, and how they work to enhance your online presence.

What Are Managed SEO Services?

Managed SEO services refer to comprehensive SEO solutions provided by agencies or experts to businesses that want a hands-free approach to SEO. Instead of handling SEO in-house, businesses outsource their SEO needs to professionals who implement strategic, data-driven approaches to improve website rankings, traffic, and conversions.

These services cover various aspects of SEO, including on-page optimization, link building, technical SEO, content creation, and local SEO services. By leveraging managed SEO, businesses can focus on their core operations while ensuring their digital marketing efforts remain effective and up-to-date.

What You Get With Managed SEO Services

When you invest in managed SEO services, you gain access to a suite of benefits that enhance your website’s search performance. Here’s what you can expect:

1. Comprehensive Website Audit & SEO Strategy

A professional SEO company starts by conducting a thorough website audit to assess your site’s performance, identifying technical issues, content gaps, and keyword opportunities. Based on the audit findings, an SEO strategy is formulated to improve rankings and user engagement.

2. Keyword Research & Competitor Analysis

To rank effectively on search engines, businesses need to target the right keywords. SEO experts conduct in-depth keyword research and analyze competitors to identify the best keywords for driving relevant traffic. Website SEO services ensure your content aligns with search intent and ranks well for industry-related terms.

3. On-Page SEO Optimization

On-page SEO involves optimizing various elements on your website to make it search engine-friendly. This includes:

  • Title tags, meta descriptions, and header tags
  • Internal linking structure
  • Image and multimedia optimization
  • Mobile-friendliness and page speed optimization
  • Schema markup for better indexing

4. Technical SEO Enhancements

Technical SEO plays a crucial role in website performance. Managed SEO providers address issues like:

  • Website crawling and indexing
  • Broken links and 404 errors
  • XML sitemaps and robots.txt configuration
  • HTTPS security and website speed improvements

5. High-Quality Content Creation

Content remains king in SEO. A managed SEO service includes content creation strategies, ensuring:

  • Blog posts, articles, and web pages are optimized for SEO optimization services.
  • Engaging, informative, and keyword-rich content is published regularly.
  • Content aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.

6. Link Building & Off-Page SEO

Backlinks from authoritative sites improve domain authority and search rankings. Managed SEO services focus on:

  • Earning high-quality backlinks through guest posting and partnerships.
  • Building citations and mentions for local SEO services.
  • Removing toxic backlinks that harm SEO performance.

7. Local SEO Optimization

For businesses targeting local customers, local SEO services ensure they appear in Google’s local search results and map packs. This includes:

  • Optimizing Google My Business (GMB) profiles.
  • Managing local citations and directory listings.
  • Encouraging customer reviews and improving local engagement.

8. Analytics & Performance Monitoring

A key advantage of managed SEO services is continuous tracking and reporting. Businesses receive detailed reports that include:

  • Traffic insights and keyword rankings.
  • Conversion rates and engagement metrics.
  • SEO adjustments based on real-time data.

How Managed SEO Services Work

Understanding how managed SEO services operate can help you make an informed decision. Here’s a step-by-step breakdown:

Step 1: Initial Consultation & Website Audit

The process begins with a consultation where SEO experts assess business goals, target audience, and existing website performance. A comprehensive SEO audit identifies areas of improvement.

Step 2: Strategy Development

After the audit, the SEO team creates a customized strategy outlining keyword targets, content plans, technical improvements, and link-building efforts.

Step 3: Implementation of SEO Tactics

Once the strategy is approved, the SEO team begins executing the plan, implementing on-page optimizations, technical fixes, and content enhancements.

Step 4: Link Building & Content Marketing

High-quality backlinks and authoritative content are developed to improve rankings and drive organic traffic.

Step 5: Monitoring & Adjustments

SEO is an ongoing process. Performance is continuously monitored, and strategies are adjusted to align with Google’s algorithm updates and industry trends.

Why Choose Managed SEO Services in 2025?

With search engines becoming more intelligent and competitive, businesses need a solid SEO strategy to succeed. Managed SEO services provide:

  • Expertise from seasoned professionals.
  • Access to advanced SEO tools and analytics.
  • Time-saving solutions for business owners.
  • Consistent improvements in rankings and traffic.

Conclusion

In 2025, managed SEO services will continue to be a vital component of digital marketing success. By leveraging SEO optimization services, businesses can achieve sustained growth, higher rankings, and improved online visibility. Whether you need local SEO services or comprehensive website SEO services, investing in a professional SEO company ensures that your business remains competitive in an ever-changing digital landscape.

If you are ready to take your SEO strategy to the next level, consider partnering with a managed SEO provider to optimize your website and grow your online presence effectively.

Coimisiún na Meán awards the Central Bank of Ireland with first Trusted Flagger Status in Ireland

Coimisiún na Meán, has announced the decision to grant Trusted Flagger status to the Central Bank of Ireland. Under the Digital Services Act (DSA), Coimisiún na Meán as the Digital Services Coordinator in Ireland has the power to award Trusted Flagger status to entities established in Ireland who meet certain conditions.

Trusted Flaggers are empowered to identify, detect and notify illegal content within their area of expertise to online platforms. Providers of online platforms are then legally obliged to ensure that notices of the presence of illegal content, reported by Trusted Flaggers are given priority and decided upon without undue delay.

Speaking about the announcement, Digital Services Commissioner, John Evans said: “Coimisiún na Meán is committed to ensuring a media landscape that consumers can trust, and where they are protected from exploitation and fraud. We recognise that financial scams and fraud are a concern to the Irish public, and we welcome the Central Bank of Ireland’s expertise in this area. By granting the Central Bank of Ireland Trusted Flagger Status, we are legally obliging online platforms to ensure that any illegal online content reported by the Central Bank of Ireland, such as financial scams and fraud are prioritised by the platform and dealt with in a timely manner.”

“The Trusted Flagger status is a new statutory mechanism that offers empowerment for organisations by placing obligations on the platforms to give priority to Trusted Flagger notifications. Entities awarded Trusted Flagger status are recognised as such across the EU. Trusted Flaggers will also feed into Coimisiún na Meán’s identification of trends and issues via annual reports which will be instrumental in establishing an informed, evidence-based approach to our platform supervisory activities.”

Meanwhile, Gabriel Makhlouf, Governor of the Central Bank of Ireland, said: “The Central Bank of Ireland is delighted to be the first organisation in the country to be granted Trusted Flagger Status by Coimisiún na Meán. This accreditation marks another milestone in the Bank’s commitment to protecting consumers and strengthens our efforts to disrupt the activities of unauthorised providers of regulated financial services. We look forward to continuing our work to strengthen the framework of consumer protection in Ireland through this new status.”

Under Article 22 of the DSA, Trusted Flagger status can be granted to entities who meet the following conditions:

• It has particular expertise and competence for the purposes of detecting, identifying and notifying illegal content;

• It is independent from any provider of online platforms;

• It carries out its activities for the purposes of submitting notices diligently, accurately and objectively.

The Central Bank of Ireland have been granted the Trusted Flagger status for three years, from 2 April 2025 to 2 April 2028. Their designated area of expertise is financial scams and fraud, including the provision and/or offer of financial services without authorisation. Upon the expiry of the accreditation period the Trusted Flagger status is reassessed and, where appropriate, re-granted.

Further information on the role of Trusted Flaggers and the obligations of online platforms in respect of notices issued by Trusted Flaggers can be found on our dedicated Trusted Flaggers page on the website.

Key Metrics To Track When Working With A Healthcare PR Agency

If your hospital is struggling to build a credible reputation in the market, then you can consider working with a healthcare PR agency. Why? This can be a strategic investment that will go a long way in elevating your organisation’s image, building trust with important stakeholders, and eventually helping you in achieving and driving the objectives of your platform. 

However, you need to be sure that you get the most out of this partnership; it’s crucial to outline and monitor the key performance indicators or metrics. What do these metrics do? Well, they provide you with loud evidence of whether your facility is creating an impact while assisting you in assessing the return on your investment. 

Questions like “What are those key metrics?” might have popped into your mind. Don’t worry, as this blog is here to give you the relevant details related to the necessary metrics you need to track while collaborating with this PR agency. 

Media Relations and Visibility 

Media relations and visibility are the categories that pay immense attention to your platform’s ability to grab and secure positive media coverage, as that can do wonders in boosting your entity’s visibility in the long run as well. How is it done? Let’s discuss:

Number of Media Placements

In this situation, the number of media placements plays a massive role. How? This metric tracks the number of times your company or its name was mentioned in various relevant media outlets. This can be in the shape of online, print, and broadcast, providing a solid number to confirm if the agency’s efforts are fulfilling the purpose or not. 

Quality Of Media Placements 

Yes, on one side, quantity matters, but at the same time, you can’t ignore the quality of media placements. Therefore, you need to keep the following factors in mind:

Type of Publication

You need to stay vigilant and check the type of publication the agency is getting you published in. For instance, your platform should get covered in extremely respected publications, national news outlets, or influential blogs that have a huge target audience. Why? The reason is that these spaces add more weight as compared to watching your company’s name and images in smaller, less relevant magazines that wear the label of non-existence. So, if you are trusting their efforts, then this should be there. 

Outlet Should Be Relevant

The agency shouldn’t be reaching out to random media outlets but the ones whose following is relevant to your target patient. For instance, it will be best if people like health care professionals, policymakers, or other well-known stakeholders follow the media outlet. 

Analyze The Tone

Even if your medical organisation is receiving the desired media coverage, analyze the tone and sentiment of the situation. Examine whether it is negative, neutral, or positive, as you certainly won’t pay them for doing negative publicity. Hence, the PR agency should not leave any stone unturned in providing your company with either exceptionally positive or balanced reporting. 

Inclusion of Key Message 

You will want the key message of your medical facility to be correctly expressed in front of the media. Hence, keep your eyes open to see whether the healthcare PR agency is standing by their commitment as they promised, meaning does their team accurately communicate about your value propositions, and highlight or not. 

Placement and Prominence

When your hospital’s name appears in a feature article, you can expect it to attract more views than just getting briefly mentioned in a broadcast segment. Hence, while working with a healthcare PR agency, see where their teams are mentioning your platform. 

Media Reach and Impressions

You must have read about the terms impressions and reach, but you won’t know what they stand for. Impressions are another critical metric that gives the total number of times your hospital’s coverage was viewed. While reach shares the unique number of individuals who could have seen or heard about your hospital’s coverage. How are these rough figures calculated? It is done on the basis of circulation figures, the amount of traffic the particular website receives, or the number of viewership of all the relevant media options. 

Content Marketing and Thought Leadership 

Does your healthcare PR agency offer content marketing and thought leadership ideas in its package? If so, then be ready to track the following metrics: 

Website Traffic and Engagement

After the PR agency posts some interesting content on your hospital’s site, you need to monitor changes on the website. For instance, look at the overall visits of the target audience you tried to reach, any unique visitors that were compelled to read through the posts or blogs on your website, the rate of bounce, and how much time is spent on your page. And from what source is this traffic coming from, such as organic, referral, or direct? In this way, you can assess the PR agency’s efforts to determine whether the partnership was a waste of time and money. 

Performance Of The Blog 

If the PR agency has filled your website’s blog section with plenty of blogs, then track the content’s performance. For instance, you should see how many views, comments, and shares the information receives. Plus, the time spent on the page.  

Engagement on Social Media

Social media is seen as a vital tool, so the PR agency may use it for creating social media posts or promotional activities. Therefore, monitor metrics in the form of likes, shares, comments, and reach to know that their team’s efforts are working out. 

Conclusion

We hope you are clear regarding the key metrics you need to check while working with a healthcare PR agency. Therefore, after signing a deal, try to follow as suggestions so you don’t end up wasting time and money. 

The Transformative Effect of AI Writing Tools on Content Creation

With every new tool, there’s a lot of change. Just think about the invention of the steam engine and what it did to industry. It wasn’t just the productivity that changed; it was the very nature of labor. Well, when it comes to content creation, the advancement of generative AI over the past few years is equivalent to the steam engine invention almost three centuries back. This time, however, the revolution isn’t industrial; it’s digital. Here’s what you need to know about the effect of AI writing tools on content creation and all that comes with it. 

Improving content quality

Grammar and spelling mistakes don’t stand a chance against AI writing software for professionals. These tools are built to catch even the tiniest errors that might slip through human proofreading. Moreover, they give writers confidence that their work is technically flawless, essential for maintaining credibility and professionalism. In fact, many of the best AI writing tools come with built-in grammar checkers (source: https://www.techopedia.com/ai/best-ai-writing-tools).  

With AI tools, consistency in tone and style becomes effortless. Whether you’re creating a corporate blog or drafting casual social media posts, the software ensures that the voice remains consistent. This helps maintain a strong brand identity and keeps your audience engaged without any unexpected shifts in tone.

Readability is key to effective content, and AI excels at enhancing it. By analyzing sentence structure and suggesting improvements, these tools make even more complex topics easy to understand. Also, they flag potential readability issues, helping writers ensure their message reaches the audience clearly and effectively every time.

Optimization tips powered by these AI tools are invaluable for improving content performance. These tools suggest better keywords, tweak headlines, and refine metadata to boost SEO. Moreover, this ensures that your content reads well and performs exceptionally, reaching the largest possible audience with minimal effort. 

Making the work easier for technical writers

AI tools aren’t here to replace writers, but you see, they’re becoming the ultimate assistants. Think of them as a second pair of hands for tedious tasks or even a brainstorming buddy. Writers need creativity and insight, but AI is invaluable in streamlining tech documentation and improving efficiency. 

Good writers using AI tools can outpace and outperform those without them, leveling the playing field and redefining what makes a writer exceptional. Moreover, these tools allow skilled professionals to focus on crafting excellent content while AI takes care of repetitive or time-consuming details, especially in technical fields. 

Saving time is one of AI’s biggest advantages for technical writers. Whether generating an outline, suggesting edits, or simplifying complex jargon, AI is all about efficiency. This allows writers to dedicate their energy to higher-level thinking rather than getting bogged down in menial tasks. 

With the right AI tool and minimal onboarding, technical writing can become an even smoother process. Many tools are intuitive, meaning writers don’t need extensive training to start benefiting. Also, as these tools integrate seamlessly into existing workflows, they help bridge gaps between speed and quality in content creation. 

Boosting content creation speed

Imagine generating a draft in minutes instead of hours. AI tools excel at creating content quickly, so writers can spend more time refining ideas instead of struggling to meet deadlines. This efficiency is especially helpful for high-volume content needs like blogs, product descriptions, and reports. 

AI-powered suggestions streamline editing, making it less of a chore. For instance, the tool does the heavy lifting instead of manually combining through grammar issues or adjusting tone. Moreover, these smart suggestions ensure consistency and polish, so writers can focus on their message rather than the editing time.

Research is often a time-sink, but AI tools can summarize vast amounts of information in seconds. Whether it’s finding key stats, pulling relevant quotes, or analyzing trends, these tools eliminate hours of digging through sources. Also, they ensure writers always have accurate, up-to-date information.

Repetitive tasks like formatting or creating content templates become effortless with AI. By automating these mundane but necessary steps, writers can shift their focus to creative tasks that require human insight. The process becomes much more enjoyable when the small, time-consuming details are handled seamlessly. 

Enhancing creativity in content

Overcoming writer’s block becomes easier with AI, acting like a collaborator ready to inspire. These tools generate prompts or even full drafts based on yoru ideas, giving you a nudge in the right direction. This way, you’re never stuck staring at a blank page. 

AI tools offer fresh perspectives by analyzing diverse data sources and suggesting angles you might not have considered. Moreover, this helps writers break out of their comfort zones and produce unique, engaging content that stands out. It’s like having a brainstorming partner with infinite patience and creativity. 

Brainstorming ideas is faster and more dynamic with AI on yoru side. These tools can generate topic suggestions, create outlines, or even predict what content resonates with specific audiences. Also, they free up mental energy for writers to dive deeper into creative execution. 

Regarding phrasing and style, AI is like a style guide that adapts to your needs. It can suggest synonyms, restructure sentences, or propose alternative approaches to a narrative. This ensures that your content feels fresh and polished, no matter the topic. 

Democratizing content creation

Thanks to AI, professional content creation is no longer limited to trained writers. These tools empower non-writers to create high-quality content that meets professional standards. Moreover, this opens doors for small businesses and individuals who previously couldn’t afford professional services.

Lowering entry barriers for small businesses is one of AI’s greatest strengths. Startups and solopreneurs can now create compelling marketing materials, blogs, and more without hiring large teams. This levels the playing field in industries where content quality is crucial. 

AI translation tools make multilingual content creation far more accessible. Businesses can quickly adapt their content for global audiences without hiring specialized translators, which allows them to reach new markets more effectively while keeping costs low.

Even users with limited technical skills can create polished content using AI. These tools’ intuitive design ensures that anyone can generate professional-looking work. Moreover, this empowers individuals and businesses alike to take control of their content strategies without relying entirely on experts. 

Challenges of AI writing tools

Generic or unoriginal content is a potential risk when using AI tools. While they’re great at generating text, they sometimes lack the nuance and creativity of human writers. Ensuring originality requires human oversight to refine the output and a personal touch. 

Human oversight is also crucial for maintaining factual accuracy. AI tools may occasionally provide outdated or incorrect information. Moreover, writers need to double-check facts and ensure the final piece aligns with their intended message and standards of credibility. 

Ethical concerns like plagiarism and authorship arise with AI-generated content. Who owns the work? How much of it can be credited to the writer rather than the tool? The industry is still grappling with these questions, which require careful consideration from all involved.

Over-dependence on AI tools can lead to a decline in human skills. Relying too heavily on automation might make writers less attuned to the craft of writing. Also, it’s essential to balance AI with the continued development of traditional writing skills. 

AI both boosts productivity and reshapes the content created

Their impact is undeniable, from simplifying technical documentation to enhancing creativity and quality. As we embrace these tools, it becomes increasingly clear that balance is key. Writers bring creativity and context, while AI handles the technicalities. The true power of this collaboration lies in the synergy between human skill and machine efficiency. 

 

Tech-Enhanced Digital Marketing for the Modern Business: 4 Essential Tips

In today’s competitive landscape, entrepreneurs must adapt to the rapid evolution of technology and digital marketing strategies. Gone are the days of relying solely on traditional advertising methods. As the online marketplace expands, a comprehensive digital marketing plan becomes essential for reaching your target audience effectively. Tech-enhanced digital marketing combines creativity and analytics, allowing businesses to engage consumers on multiple fronts. By leveraging recent technological advancements, companies can optimize their marketing campaigns, personalize customer interactions, and strengthen their brand presence. This article offers four essential tips for companies seeking to enhance their digital marketing techniques with cutting-edge technology.

Create a Personalized Experience

Personalization has become a cornerstone of digital marketing. Consumers no longer want a one-size-fits-all approach. Instead, they expect brands to understand their preferences and tailor interactions accordingly. To achieve this, businesses can utilize data analytics tools that help segment audiences based on behavior, demographics, and interests. By tapping into this information, marketers can create targeted campaigns that speak directly to distinct consumer groups. To take advantage of this trend effectively, consider getting the help of A forward thinking digital agency that’s always growing, as they can guide you in choosing the right tools for your needs. Personalized experiences enhance user experience and drive engagement and conversion rates.

Embrace Automation to Enhance Efficiency

Automation tools are invaluable for modern digital marketing efforts. Marketing automation streamlines processes, allowing businesses to focus more on creativity than repetitive tasks. From emails to social media posting, automation can save time and improve accuracy. Additionally, these tools provide insight into customer interactions and sales performance, enabling data-driven decision-making. Chatbots often enhance customer service by responding instantly to inquiries and ensuring consumers feel valued. Automation permits businesses to maintain consistent communication with their audience while optimizing resources.

Leverage Analytics for Continuous Improvement

Analytical tools equip businesses with the insights needed to refine their marketing strategies continually. Understanding consumer behavior through data enables companies to assess what works and what doesn’t. By monitoring key performance indicators (KPIs), brands can identify areas for improvement, adjust their tactics accordingly. A/B testing helps evaluate different approaches, allowing marketers to determine which variations resonate best with their audience. Continuous monitoring and adjustment based on analytical data can drive long-term success, ensuring that marketing strategies evolve with consumer preferences. Embracing data analytics fosters a culture of improvement where every campaign becomes an opportunity for growth.

Invest in Interactive Content

Interactive content is a practical way to engage consumers. Unlike traditional marketing methods, it invites audience participation, fostering a deeper connection between businesses and consumers. Quizzes, polls, and interactive infographics capture attention and encourage sharing, increasing brand visibility. Furthermore, this content provides valuable consumer behavior, preferences, and motivation data. By understanding audience engagement, businesses can craft future content strategies that align with consumer interests. Investing in interactive content enhances user experience and cultivates brand loyalty by keeping consumers coming back for more. As more brands recognize its impact, interactive content will likely become a staple in tech-enhanced digital marketing strategies.

Incorporating technology into your digital marketing approach is not just an option; staying relevant in today’s market is necessary. Businesses can significantly enhance their marketing strategies by creating personalized experiences, embracing automation, leveraging analytics, and investing in interactive content. These methods improve engagement and bolster conversion rates, ultimately leading to tremendous success. By staying updated, your business can ensure it meets the evolving needs of consumers, setting itself apart from the competition.

What Sales Enablement Experts Can Do for Your Business

Sales enablement experts are the unsung heroes behind high-performing sales teams. They are the strategists, trainers, and innovators who ensure your sales force has the tools, knowledge, and resources to close deals effectively. In today’s competitive business landscape, having a skilled sales team is not enough; they need to be empowered with the right support system to succeed. That’s where sales enablement experts come in.

From streamlining processes to creating tailored training programs, these professionals bring expertise that transforms sales teams into unstoppable forces. Whether you’re looking to improve lead conversion rates, enhance customer experiences, or boost team morale, sales enablement experts can be the game-changers your business needs. Let’s dive into six impactful ways these experts can revolutionize your sales strategy.

Enhance Sales Team Training with Targeted Programs

Sales enablement experts create comprehensive training programs tailored to your team’s needs. They identify skill gaps, design engaging workshops, and provide ongoing coaching to ensure your sales team is always ahead of the curve. With expertise in sales methodologies and customer psychology, they teach strategies that resonate with buyers. 

By incorporating real-world scenarios and role-playing exercises, they empower salespeople to handle objections, negotiate effectively, and close deals confidently. Additionally, they leverage technology like learning management systems to make training more accessible and impactful. Their efforts build a team equipped not just to meet, but to exceed sales targets consistently.

Streamline Sales Processes for Better Efficiency

Sales enablement experts optimize your sales processes, ensuring every stage of the buyer journey is smooth and efficient. They analyze existing workflows, eliminate bottlenecks, and implement best practices to reduce wasted time and effort. 

From automating routine tasks to improving lead qualification methods, they focus on strategies that maximize productivity. For instance, you can engage a sales enablement agency for content creation, training, coaching, and the implementation of advanced CRM tools, simplifying pipeline management and fostering better collaboration among team members. By refining processes, these experts enable your sales team to focus on what they do best: building relationships and closing deals.

Develop High-Impact Sales Content and Collateral

Sales enablement experts understand the power of effective communication in driving sales success. They work closely with marketing teams to create compelling sales content tailored to different stages of the buyer’s journey. From product brochures and case studies to personalized email templates and presentations, they equip your team with materials that address client pain points and showcase your value proposition. 

By aligning sales and marketing efforts, they ensure consistent messaging and branding. These experts also analyze content performance to refine strategies, guaranteeing your sales team has the right tools to engage prospects and nurture leads effectively.

Leverage Data Analytics to Drive Strategic Decisions

In today’s data-driven world, sales enablement experts harness analytics to empower smarter decision-making. They gather and analyze key sales metrics, uncovering insights into customer behaviors, team performance, and market trends. By identifying patterns and opportunities, they help your business refine its sales strategies and allocate resources more effectively. 

With data visualization tools, they make complex information accessible, enabling your team to understand the factors driving success or hindering progress. Sales enablement experts also create performance dashboards, allowing real-time tracking and fostering a culture of continuous improvement based on actionable insights.

Align Sales and Marketing Teams for Greater Impact

A strong partnership between sales and marketing is essential for business growth, and sales enablement experts excel at bridging the gap between these two functions. They establish clear communication channels and set shared goals, ensuring both teams work toward the same objectives. 

By integrating marketing campaigns with sales strategies, they improve lead quality and conversion rates. These experts also facilitate regular feedback loops, allowing marketing to refine its approach based on insights from sales interactions. Through collaboration, they create a unified approach that enhances the customer experience and drives business success.

Improve Sales Forecasting and Goal Setting

Accurate forecasting and goal-setting are vital for sustainable growth, and sales enablement experts play a key role in these areas. By analyzing historical data, current trends, and market conditions, they provide reliable projections that inform strategic decisions. They work with your leadership team to set realistic yet ambitious sales targets, breaking them down into achievable milestones. 

These experts also monitor progress, offering guidance on how to stay on track or adapt strategies when necessary. With their support, your business gains a clearer vision of its future, empowering your team to work with confidence and purpose.

Foster Better Collaboration Across Teams

Sales enablement experts play a crucial role in fostering collaboration among various teams within your organization. By establishing clear communication channels, they ensure alignment between sales, marketing, product development, and customer service teams. They implement shared platforms and tools that allow for seamless information exchange, reducing misunderstandings and delays. 

These experts also organize cross-functional meetings and workshops, encouraging knowledge-sharing and brainstorming sessions to address common challenges. Their efforts not only improve internal coordination but also enhance the overall customer experience by delivering cohesive messaging and support across touchpoints. This unified approach drives stronger relationships and better business outcomes.

Adapt Sales Strategies to Market Trends

In a dynamic business environment, staying ahead requires agility, and sales enablement experts excel at adapting strategies to changing market trends. They monitor industry developments, competitor activities, and customer preferences to identify emerging opportunities or threats. 

By analyzing this information, they provide recommendations to adjust your sales approach, product offerings, or pricing strategies. These experts also ensure your team stays informed about market shifts through regular updates and training sessions. Their proactive approach helps your business remain competitive and relevant, equipping your sales team with the insights needed to address evolving customer needs effectively.

Sales enablement experts are the backbone of a thriving sales organization. Their ability to enhance training, streamline processes, and align teams ensures your business operates at peak efficiency. By creating high-impact content, leveraging data analytics, and adapting strategies to market trends, they equip your sales team with the tools to succeed. Their expertise fosters collaboration, drives innovation, and ultimately improves customer satisfaction and revenue growth. Whether you’re looking to overcome challenges or seize new opportunities, their contributions are transformative. Investing in sales enablement is not just about immediate gains but about building a foundation for long-term success and sustainability.

Coimisiún na Meán makes determination on hosting service provider under Terrorist Content Online Regulation

Coimisiún na Meán has today published a decision in respect of a hosting service provider under the Terrorist Content Online Regulation. Coimisiún na Meán has determined that Meta (in respect of Facebook) services are ‘exposed to terrorist content.’

Terrorist content is defined in EU law as material that:

  • incites the commission of terrorist offences, such as by the glorification of terrorist acts;
  • advocates the commission of terrorist offences;
  • solicits a person or a group of persons to commit or contribute to the commission of terrorist offences;
  • incites, solicits, threatens or provides instruction on the commission of terrorist offences;
  • solicits a person or a group of persons to participate in the activities of a terrorist group;
  • provides instruction on the making or use of explosives, firearms, or other weapons, or noxious or hazardous substances, or other specific methods or techniques for the purpose of committing or contributing to the commission of terrorist offences;
  • constitutes a threat to commit a terrorist offence

 

The Terrorist Content Online Regulation, which is one part of Coimisiún na Meán’s Online Safety Framework, provides an EU-wide mechanism for counteracting the dissemination of terrorist content online and enabling the speedy removal of terrorist content by hosting service providers.

Under the Terrorist Content Online Regulation, hosting service providers which receive two or more final removal orders from EU competent authorities within the last 12 months may be determined as being exposed to terrorist content. An Coimisiún has reached this decision following the notification of two or more final removal orders in respect of this providers and following engagement with this provider. An Coimisiún has made this determination in line with its Decision Framework, published in June 2024.

Following this decision, Meta (in respect of Facebook) will be obliged to take specific measures to protect their services from being used for the dissemination of terrorist content, and to report to Coimisiún na Meán on the specific measures taken within three months from the receipt of the decision. These measures shall be effective, targeted and proportionate and respectful of the fundamental rights of users. Among the measures a hosting service provider exposed to terrorist content is required to take is the inclusion in its terms and conditions of provisions to address the misuse of its service for the dissemination to the public of terrorist content.

Coimisiún na Meán will supervise and assess the mitigation actions taken by the provider. Where An Coimisiún considers that the specific measures taken do not comply with legislative requirements, An Coimisiún will address a decision to the hosting service provider requiring it to take the necessary measures so as to ensure that legislative provisions are complied with.

In November 2024, An Coimisiún determined that TikTok, X and Meta (in respect of Instagram) services were ‘exposed to terrorist content’ under the Terrorist Content Online Regulation.

An infringement by hosting service providers of the Terrorist Content Online Regulation can lead to the imposition of administrative fines, including financial penalties of up to four percent of global turnover.

Coimisiún na Meán’s Online Safety Framework consists of the Terrorist Content Online Regulation, the Digital Services Act, and the Online Safety and Media Regulation Act, the basis for our Online Safety Code.

An Coimisiún advises users of online services who see suspected terrorist content to report that content to the platform where they have seen it, and to report any content which could be a threat to life to An Garda Síochána.

Immerse yourself in the future of Artificial Intelligence at the ‘ExploreAI’ pop-up exhibition!

Dive into the world of Artificial Intelligence (AI) at a special pop-up event, ‘Explore AI’, which is taking place as part of European Researchers’ Night on Friday 27th September at Trinity College Dublin.  Run by the ADAPT Centre for AI-Driven Digital Content Technology, researchers will offer lively discussions, thought-provoking interactions, and cutting-edge AI research demos on the transformative impact of AI. The pop-up exhibition forms part of Trinity’s Start Talking About Research Today (START) event to celebrate European Researchers Night.

From 4-8 pm, the Douglas Hyde Gallery in Trinity will be transformed into a dynamic space where AI meets creativity, health, and entertainment. The event will also include Irish Sign Language (ISL) interpreting. All ages will be catered for and visitors will be invited to contribute to live research experiments and discussions. The event allows researchers to showcase their work to the public using interactive and engaging techniques. Access to the 4 pm – 8 pm exhibition is free, but you should register here.

Event highlights include:

 Art or AI? Museum of Very Modern Art

Can you tell a human masterpiece from an AI-generated one? In this thought-provoking exhibit, AI art tools like DALL-E and Midjourney will test your ability to discern machine-made creations from the works of legendary artists.

From virtual to reality… and back!

What happens to your body when you trick your mind into thinking you’re moving while sitting still and wearing a VR visor? Immerse yourself in this incredible experience and feel the shift as you embody a virtual avatar in a simulated world. As your senses adjust, explore different body types, skin colours, and actions that will leave you questioning the boundaries between the physical and virtual. It’s an unmissable chance to experience how your mind and body respond to virtual environments.

AI Dilemma Cafe 

Grab a coffee and join in thought-provoking discussions about how AI shapes our everyday lives. What are the benefits, challenges, and ethical dilemmas? It’s the café chat you never knew you needed.

Throughout the evening, there will also be pop-up talks and interactive exhibits on ADAPT’s latest research, offering a rare chance to see the future of AI up close.

The START Festival is part of European Researchers’ Night, a Europe-wide public engagement programme funded by the European Union. Run in nearly 30 countries across Europe, the Irish event is hosted by Trinity College Dublin in partnership with the Royal College of Surgeons Ireland and ADAPT.