Tag: Business

Why Technical Marketing Is an Essential Key for Every Business Today

Keeping a business afloat requires a lot of hard work and immeasurable input. When most people think of developing a company, they only think about capital, but it’s more than that. You need to put strategic plans and actions in place for the company’s sustainability in the long run. You need to know how to technically position your products in a way that would impress the least interested customer. 

Customers don’t only seek to purchase beautiful products but also care about their technical specifications. For instance, most customers would consider specifications like the RAM, storage capacity, screen inches, and speed rather than considering colors while purchasing a laptop. Colors may serve as an attraction factor, but the technical qualities of the product would sway the customer. 

This article will help you understand the concept of technical marketing and why it plays a fundamental role in the positioning of companies today. We’ll also mention some great marketing ideas to help you form a successful campaign. Remember that if you need professional help for your development, implement ideas, or make adjustments, you have different accessible small business loans, such as a Camino Financial business loan.

What Is Technical Marketing?

Technical marketing is a kind of marketing that gives a complex product complete specifications and technicalities. It expands on the product’s features in a way that is appealing to people. Usually, in marketing, technical jargon is often cut to the bare minimum because it may be too confusing or boring. 

But in this case, technical marketing is essential for and appeals to people who have a basic technical understanding and appreciation of a product. If this category of people is your target audience, this marketing is helpful.

Technical marketing differs from product marketing in that the latter provides peripheral information about the product. In contrast, the former offers detailed, explanatory documentation and technical content about the product. 

Great Technical Marketing Ideas and Strategies for Your Business

Knowing how essential this marketing type is to reach your ideal audience, these marketing ideas and strategies can help you get started. 

  • Attract Customers with Your Technical Content

Give your customers what they need. Offer them the quality information they want to know about your product. Create content that educates them about products and similar technological devices. Answer their questions through your content and help them make intelligent choices. 

Great content helps you provide insight, data, and information your prospects need. Offering a great range of technical data would help portray you as a professional or a business expert. Product guides, reviews, and how-tos are quality content your customers need.

  • Use Visuals for Explanation

Visuals, especially videos, create awareness in people’s minds. It weaves its way into your prospects’ memories so that they don’t forget your product so soon. Make a video advertisement highlighting your product speculations to create this unforgettable experience with your options. It is essential to remind them skillfully about what the products do and their technical functions. 

  • Leverage E-newsletters

E-newsletters are an excellent way to stay in touch with your target audience, distribute good material, and nurture your lead base to enhance customer loyalty and move prospects closer to a sale. When done correctly, a corporate e-newsletter may be one of the most successful and intelligent marketing tools available to you.

You could use insightful content as a tactic of getting prospects’ email addresses. Offer some of your best, and most valuable content as e-newsletters are only available when they sign up. You can also push your products to them and generate quality leads through this medium.

Tools That Can Help You With Your Campaign

Working with tools helps you achieve your technical marketing campaigns more effectively. We’ve highlighted a few of the best tools to work with below. Some of them are free, while others cost a small fee. Obtaining small business loans can help you pay for them quickly.

  • Ahrefs: This tool is effective in helping you develop content to attract your target market. It’s essential for link building, keyword research, rank tracking, and analyzing your competitors. 
  • Canva: Canva is a graphic design tool that makes creating graphics and video content quick and easy. If you want to create high-quality visuals for your prospects, Canva is the tool for you, even with minimal design skills. 
  • MailChimp: MailChimp is the all-in-one marketing tool that makes it easy to email marketing campaigns. It helps you grow your business and mailing list by sending your e-newsletters automatically, giving you time to focus on other aspects of your business. 

Final Thoughts

This article explained what technical marketing means and provided some great ideas for an effective marketing strategy. It’s also shared tools to help you with your technical marketing campaign. If you need funds to launch your campaign, simply click the link above to apply for small business loans.

Storing Your Activity Progress in Salesforce Explained

If you are involved in a small, medium, or large business and have worked with a CRM system to simplify task management of your sales and services, you probably know what Salesforce is. This American cloud-based software was specifically designed to provide its users with efficient enterprise tools for case, task, and issue management. Einstein Activity Capture and Revenue Grid tools also help automatically integrate data from clients’ mailboxes, calendars, and other services to Salesforce.

With all the handy functions Salesforce offers, you can monitor how your business is doing and store your activity progress on the platform. Data capturing services help to make these processes more efficient. Read on to find out the details.

How to Monitor Your Activity Progress? 

You can benefit from the Activities dashboard, which is built on Tableau CRM. It displays a summary of your sales activities, including those added manually to Salesforce. If you wonder how long activities are stored in Salesforce, you should note that Events and Closed Tasks that were due more than a year ago are automatically archived. So are Closed Tasks with no due date created more than a year ago.

In Salesforce Classic, you can view the Activities related lists on the associated records: 

  1. Address the “My Tasks” component on the Home tab. 
  2. Click on a particular date on the Calendar on the Home tab.

 

In Lightning Experience, you can monitor the Activity Timeline on the associated records:

  1. Press the Calendar tab from the app menu.
  2. Observe the “Today’s Tasks” and “Today’s Events” components on the Home tab.

What Has Changed?

There has been a new location for activity storage information in Salesforce since summer 2021. The Activity Storage page that revealed the number of activities captured by Inbox and Einstein Activity Capture has been removed. Now you can find the activity storage data on the User Status page. This modification applies to a bunch of editions: 

  • Lightning Experience in Essentials; 
  • Enterprise;
  • Professional;
  • Performance;
  • Unlimited. 

Currently, your activity storage information is displayed when using Inbox with/without Einstein Activity Capture.

Are There Any Alternatives to Einstein Activity Capture?

Among various productivity-boosting tools you can use, Einstein Activity Capture can help you keep data between Salesforce, your email, and calendar applications up-to-date. Though this feature is widely used, some clients are concerned it stores sales activity information on third-party databases. 

Since emails captured by Einstein Activity Capture aren’t stored in Salesforce, they aren’t displayed in standard Salesforce reports. You can’t delete emails from Einstein Activity Capture, and the data is lost forever once you decide to migrate from it. Besides, the captured activities won’t show up on standard Salesforce reports, so you won’t be able to create accurate reports in Salesforce based on the data in this tool. 

However, other services like Revenue Grid can provide you with maximum data security and full analytics, by storing your data directly in CRM. Therefore, your data and your client data will never leave your business’s servers.

Keep Track of Your Business Data

This platform has provided its clients with an opportunity to reach maximum success, and using efficient tools will help you control your data. However, don’t forget about the importance of programming skills. You will need to master your knowledge of the Apex language (Java clone) and Visualforce (template language). Besides, you will require HTML, CSS, Javascript (jQuery) to succeed. Store your activity progress and make the right data-driven decisions.

Why to Implement Digital Signage: Key Benefits & Opportunities

You can expect the long-term benefits of using digital signage in marketing campaigns. There are various ways to use digital signage, from tiny displays to massive display walls. By inviting consumers to participate in market research, locate stock or browse product options, interactive digital signage may take engagement to a whole new level. In some instances, digital demonstrations of items or services are offered on storefront signs. You will want to collect as much information as possible such as digital signage pricing, before making a choice that might have a long-term influence on your organization. Likewise, consider the following advantages and opportunities before launching into the creative process with digital signage.

Increased exposure

Unlike print runs and email lists, digital signage in high-traffic locations allows you to reach an almost infinite number of people. It’s also possible to show more messages at a higher frequency and control when and where they appear. You can show a digital sign on any device with a screen. If you like, you may send messages to all of these devices simultaneously or any combination of them.

Self-service

It’s clear from recent research that internet users prefer self-service over calling customer support for help. One possible implementation is a self-service digital signage that enables customers to browse inventory or ask inquiries. When conventional customer service is too time-consuming or expensive, our service provides a cost-effective and rapid alternative. It is essential to have a strategy for swiftly and readily giving clients the information they need to purchase.

Customers who are left waiting and dissatisfied are the last things you need. They may go through with the transaction, but they may never return.

Attention-grabbing

Overall, digital signage is a great way to draw attention to a business and attract new customers. People are attracted to these things because of their intrinsic uniqueness. In addition, the displays are frequently rated highly for their aesthetic attractiveness. It is common for the colors to be considerably more brilliant and dazzling than on a print sign. A lot of attention has been paid to this issue.

When it comes to material and its presentation, you have a wide range of options for drawing attention. The usage of animations and movement may be quite beneficial. Our eyes easily detect moving objects and changes in the environment.

You can show off the sign better using these effects. On the other hand, you may utilize it to draw attention to certain aspects of your content. One way to draw attention to your standout product is through animated visuals.

Increased flexibility with reduced risk

Businesses need every tool they can get their hands on to keep up with the ever-increasing demands of their customers, prospects, and staff. In the digital era, “Mad Men” type marketing efforts are rare because there is too much risk to invest in a static message that may not connect with your audience as you think it would. Yet, it is here that digital signage has had a significant impact.

With the unprecedented ability to handle material remotely, the chance of a catastrophically unsuccessful marketing campaign is much reduced since any advertising may be modified or replaced totally in seconds – not days or weeks. The cloud-based system allows users to make modest changes to their website and full-scale rebranding from any location in the globe.

Interactivity

Almost everyone has a smartphone these days, and they are accustomed to using touchscreens to access information. Your digital signage may provide a more immersive experience for your audience if you include interactivity, such as a voice or touch user interface. Using self-service kiosks, customers can easily find the information they are looking for and get to the parts of the process that matter most to them. You may also provide a wide range of alternatives on a single screen using touchscreens, such as interactive wayfinding, directories and menu boards. The use of interactive displays also allows your personnel to provide a more customized level of service to customers.

Whether it is a single screen or a worldwide network, digital signage displays are the best way to communicate effectively. Regardless of your audience, they are used to seeing information presented graphically, dynamically and in real-time. Digital signage can assist any business and provide solutions for hospitals, schools,  banks, hotels or government offices to attract and retain customers.

An Overview of Business Communication Channels You Should Be Using

The medium through which a message reaches an audience is a communication channel. The audience can be your internal or external stakeholders. Internal stakeholders are people within your organization, such as your workforce and managerial team. On the other hand, your key customers, prospective buyers, investors, and vendors constitute external customers. 

A few examples of such communication are as follows. 

Internal Stakeholders: You might send an update to your company’s employees about a new organizational change. 

External Stakeholders: You are about to launch a new product. And, you send a few prospects in your sales funnel some marketing messages. It could also be as simple as sending your existing customers a greeting. 

There are a variety of ways that you can send these communications. The traditional face-to-face and written communication channels are great for certain activities. Then there are the more new-age channels like mobile and digital. 

Even newer channels like video messages combine the benefits of old and new channels. Bigvu has an engaging guide on how you can use such cutting-edge channels. For example, video emails allow you to share your body language, tone of voice, and sincerity in your communication. 

Oral Communication 

An oral channel is considered the richest way for you to get your message across. These include things like face-to-face, telephonic conversations, customer presentations. They also include video meetings, conferences, and lectures. The messages delivered through this medium have a low level of distortion. That is because the audience also perceives your body language and the intonation of your voice. Apart from the message itself, these provide a separate layer of meaning. 

Additionally, this medium also has the advantage of instant feedback. This medium, however, is the most labor-intensive. The number of individuals involved in this channel is the highest in number. They are highly effective in delivering sensitive messages. 

For example, when there is a likelihood of layoffs in a company, you, as the leader, should use an oral channel. It will create a sense of assurance in your employees, avoid anxiety, and be used externally. If, for instance, you are about to discontinue a product that is crucial for a small set of customers. 

Written Communication 

Emails, text messages, reports, spreadsheets, memos are all a part of this channel. These types of communication are sparser. Thus, you must give appropriate context to what you are writing. Without this, the words in the messages might get interpreted incorrectly. You must also ensure that you remind the reader to inquire and clarify anything ambiguous. With this form of communication, you cannot guarantee that your message has been seen. Since these types of communication are received in large numbers, yours might just get lost in the crowd. 

However, they have their uses. When you write something to your customer, they have the liberty to absorb it over a long period. It also allows you to send a large amount of information to your customer at one time. When you need to send complex materials that need to be studied, this is the best form. Contracts, proposals, and price quotations are some good examples of this type of communication. 

Electronic Communication 

Traditional modes of electronic communication are television and radio broadcasts. In comparison, newer modes are social media, web pages, and blogs. This channel has the broadest reach and is the quickest medium. This channel also allows for segmented marketing and will enable you to deliver targeted marketing messages. 

This channel is highly efficient, yet it does carry some inherent risks. Hacking has become a serious threat to this type of communication. The technology that enables electronic communication is vulnerable, especially when a company stores unencrypted data. Cybercriminals can steal sensitive customer files and private communications. 

So which channel do you choose? A rule that you can follow is this. The more the emotional component of the message, the richer the medium needs to be. When you need to send a very quick standard message, like scheduling an urgent meeting, an email will work best. 

What if you need to cancel a lunch meeting? Then a personal phone call works much better. In reality, though, channels work best in combination. After a face-to-face customer meeting, the best idea would be to give them written notes of the meeting. It ensures that both parties have the same understanding of the terms and provides scope for future reference. 

 

Definition Of Global Branding | Do You Really Need It?

Do you consider the whole world to be your target market? If so, then you are on the right web page right now. Here, you will know that global branding is the answer to your quest for a successful business operation. You are investing money because you aspire to earn more in a sustainable way. However, there might be challenges which may obstruct your way to success. One of the obstacles is in relation to hitting your potential market. In the past, it was all about foot traffic and right targeting technique in a specific location. But today, it is about building a brand in a global community through the Internet. 

Definition of global branding

The definition of global branding says that you can have the best opportunity to gain the confidence of your audience in your offers when you do online marketing properly. What does it mean? You badly need a website as well as other digital means. You need digital tools and platforms. You also have to recognize the positive impacts of social media to your business. In this sense, you should hire a legitimate digital marketing agency which has the tools and resources. Hiring an agency can be the best way for you to reach your goals and objectives. 

What is global branding? Global branding is about doing business without borders. In the past, it was all about establishing a business in a specific physical location. For instance, a certain businessman wanted to sell something to a lot of people. For his or her business to take off, it was important to build a physical store, also known as a brick-and-mortar store. His or her sales depended on the number of people who would visit the store. No actual visitors, no sales. No sales, no profit. No profit, no good business. It was the reality in the past which is no longer present today. 

Nowadays, it is all about doing Internet marketing. What does it mean by this? Simply put, you have to recognize the significant value of the Internet. Almost everything is on the digital space at present. If someone wants to buy food or to look for a service, then all he or she has to do is to use his or her mobile phone that is connected to the Internet. Through some clicks, the food or service he or she wants to have can arrive at his or her doorstep. So amazing! Right? Thus, global branding is encouraged by business experts these days if you want your brand to go to the next level. 

Global branding is also known as international branding. Your business is not just limited domestically. Your operation can be global. You can tap the whole world through the Internet. This is a fantastic reality as far as doing business is concerned. For sure, you can have more business opportunities when your business is visible and accessible on the web. Do business on the Internet. Just look for a company to create your business website that is professional, powerful, engaging and converting. The main purpose of a website is to represent your business operation on the web. Nothing else. 

Build a global perception about your business

Your business can only succeed when there is a global perception that is favorable to it. The implication is quite simple. Your business can succeed when you are recognized by a lot of people as a provider of effective solutions in a global landscape. Using the web is a wonderful opportunity to make your business really profitable. Chances to get favorable results when you have the best website are high. That is why it is really advised to have a user-focused website which you can use to convey good stories about your offers. It is necessary that you have a site which does not only sell your products or services, but more importantly does build a solid relationship with your audience. 

Building a solid relationship is quite challenging. Why is it so? Well, you have to prioritize user satisfaction. The experience of the website users should be great for your brand to go to the next level. Precisely, this is how you can help your brand go to the next level. You can gain a competitive advantage when you have the best and most credible website. Did you know that having a website can help your brand have high-level credibility? Take note that your business must be credible. It is through this way where you can hit your objectives and goals.

With the 4 Ps (price, product, place and promotion) also known as the contact points with potential customers, your website can help your brand in disseminating the correct information. You should build a great perception among the potential customers. By doing this, you are one step away from achieving great success. Of course, the digital space is where you should intensify your business endeavor. In other words, you have to stabilize your brand on the Internet. Thus, global branding is highly recommended for your business to take off. 

Global marketing is the best answer if you are seeking for the truth why your business is not working well. Most probably, you are not marketing your business in a global marketplace. Nowadays, there is no sense of boundaries anymore. The truth of the matter is that you can do business to tap the whole world wherever you are. There is no such a thing as physical limitations. You can do global business by just having a website, web app, and/or mobile application. What you need are just the digital tools and platforms. For sure, you will be brought to the highest point of growth and success. 

Increasing brand’s reach is quite easy

Did you know that it is more profitable these days when you do business through a website or through other digital platforms? Again, there is nothing to worry about physical boundaries. Your sales and revenues are not dependent on the number of people who will visit your physical store. The bottom line is, you should have a business website to represent your company and brand on the web. Once you are represented strongly on the web, of course, it is doable to achieve your goals and objectives. Keep in mind that doing business online is the answer to your quest for ultimate growth and success. 

The value of your brand can increase in terms of its intensity level when more people appreciate your business. In branding, you have to share good stories about your products or services. This is the essence of business branding. Having said that, you are advised to recognize the importance of global branding. Do not limit your capacity. If you have a product that can be sold globally, sell it globally. For instance, you are writing e-books and you think your e-books can touch and evoke the emotion of the potential customers. All you need to do is to have a website to sell your product. Or, you can subscribe to a third-party service provider online which can sell your ebooks globally. 

It is quite easy to increase the reach of your brand when you have a working and engaging website. That is why you are advised to hire a trusted, legitimate and experienced web design and development firm. This company should be helping you in your business endeavors. How can that company help your business succeed? Simply put, the company to be hired will help you in having a user-centered business website. Selling products or services online can effectively be done when you have the right business model. The perspective of your business should be in line with the information economy stage where the rise of computers and the Internet is the number one indicator.

According to this report, there are 4.95 billion users of the Internet daily. Yes, such a number is on a daily basis. What is the real implication? Concerning business, it is great if you will stabilize your company operation on the Internet. Boost the performance of your brand online. Your business goals can be attained when you have the best digital platform. That said, you are advised to embrace global branding. Do not limit your business operation within a small locality. Expand your business so that you can have a great chance of beating your competitors. Your competitors might be doing the same thing. The main key to have a competitive edge is through having a perfect business website. 

Having ROI is more efficient with global branding

Do you really need global branding? The answer is a simple yes. You need it because it can help you maximize the potential of your business to be recognized by a lot of people. For your business to stand out, you need lots of people to embrace it. Let many people love your company and brand by sharing testimonials, reviews, and other brand-related content. Your business can stand out through this technique. For sure, you will be able to have a well-boosted business performance when your business is patronized by a lot of people. 

The rate of the return on investment (ROI) can be faster than ever when you are using the right tools and platforms. The best strategy you should be implementing is to strengthen your brand in a global marketplace. Gone are the days when business people had to rely on brick-and-mortar stores. At present, all you need is a business website to represent your brand online. Once your business and brand is popular on the web, there is a great possibility that you can be recognized as a great provider of effective solutions. This must be the focal point here. All you need is a strong connection with the audience for your business to have ROI as early as possible. 

Further to say, there are more business opportunities when you have the best website. The bottom line is, boost your brand performance on the web, not somewhere else. Well, there are entrepreneurs who are still doing the old ways. What are the old ways? They are about the conventional techniques of promoting businesses. Paying for TV primetime or space on prints is a typical example. This is a costly approach, so to speak. That is why it can be a sound decision if you will just rely on digital approaches. Recognizing the positive impacts of the Internet on the different business sectors is quite important. For sure, you can succeed through this business methodology. 

In terms of advertising and promotional budget, it is more practical and more efficient when you consider global branding. For sure, you can spend just a little amount of money but without compromising the needed quality of your branding approach. The main strategy is to ensure that your brand will be embraced in a global context. Your business, in this sense, should be contextualized according to its global capacity. The main requirement is for you to boost the presence of your brand online. That is why online branding and marketing is recommended by lots of people. This is a surefire approach for you to have more business opportunities. 

Brand identity is improved dramatically

What is brand identity? It is about the understanding of your potential customers in relation to the offered products or services. Brand identity has key concepts that are related to your brand’s existence. Through molding the perception of the audience with your brand, you can have a wonderful opportunity of having a well-boosted business undertaking. Many people will visit your site and as more leads are attracted to your business, more sales and revenues will be enjoyed by your company. The main secret? It is the perception among business people with respect to your company and business identity.

Making your brand a highly reputed one is possible when you have the best website to represent it. The end-result is awesome. You can be recognized by lots of people (leads) worldwide. As more people are going to use your website due to the domino effect in business, there can be more chances of converting more people into regular sales. Customer retention can be achieved as long as you are providing the best product or service to the customers. But then, it is quite challenging to realize this goal. Hence, you have to ensure that your brand is recognized in a way that such recognition is parallel to what your company is trying to convey. 

There needs to be a balance between the quality of your products/services and the perception level among customers with your brand. To achieve this, all you need is a perfect tool on the Internet. Try to have a user-satisfying website. It is not easy to have a website that can really satisfy the users. However, it is doable but only when you have the right digital marketing firm. That firm should focus not only on creating an engaging website, but also on making your brand popular through proper search engine optimization, content marketing, and digital branding. 

Improving brand identity can be done by boosting the perception among existing and potential customers. It is really important for the attainment of growth and success. The point of the matter is quite simple. You cannot excel in your chosen business category when you do not have the right web tools. In today’s business landscape, it is crucially important to boost your brand identity level on the Internet. Certainly, you can hit your goals and objectives when your brand is highly recognized by many web users. Otherwise, it can be difficult for your business to attract and convert as many leads as possible. So, just implement the strategies related to global branding for your business to take a big leap towards sustainable progress and success.

Wrapping up

The end of this discussion should be done this way. There are 4 short answers to the question: Why do you need global branding? First, you can save money for other business purposes. Second, there are more opportunities in business when you bring your brand to the global landscape. Third, you can have a more efficient ROI with global branding. Last but not least, your brand identity level increases dramatically when it reaches the global landscape. 

Consequently, you should not fly solo. What is the implication? Do business with the help of a professional solution provider. For sure, you have a problem with how you can implement global branding strategies. Why not rely on the expertise of a company that is proven and tested? You have to hire the best and top-notch digital marketing company. Through this way, the results-oriented steps can surely be undertaken. Your business success depends on one thing – the number of people to be attracted and converted into sales. Let your business shine through global branding. 

 

Employee engagement is the biggest challenge facing business leaders in 2022

Employee engagement is the top challenge for business leaders in 2022, according to a survey of senior managers by Fastnet Executive Search, one of Ireland’s leading executive recruitment and search firms. Of those surveyed, 88% cited employee engagement as the most critical challenge over other issues such as digitalisation, supply chain disruption and sustainability.

When asked what the key priorities are for developing employee engagement, responders — of which 80% are in the life sciences sector — listed the following in order of importance: connection to the organisation’s purpose (77%); autonomy and trust (67%); continuous learning (58%); and flexible working (57%).

Éimhín O’Driscoll, Managing Partner of Fastnet Executive Search, has been partnering with major employers in the life sciences sector for over 20 years, said: “In today’s dynamic environment, business leaders are facing unprecedented volatility in recruitment and retention, and we are not surprised that employee engagement is arising as the stand-out challenge. Jobs are more complex, organisations are transforming, and new talent models are emerging based on purpose and meaning.”

Éimhín added: “People want to work in organisations that are creative, empowering, purposeful, and passionate. In our experience, having the right leaders in place is crucial for the development and growth of high performing teams, elevating organisations from good to great. The right leaders create environments where learning is a priority, where ideas and feedback are shared authentically, and people feel a meaningful connection to the value they create during their workday.

“While job scope and reward packages continue to be key drivers for candidates making significant career choices, candidates are focusing more on the purpose and values of prospective employers and adopting a more thorough approach to understanding company culture from the earliest stages.”

The survey also found that 40% of respondents had worked in a different industry in their last role, highlighting a change in how companies value adaptable skills and culture fit over industry specific experience when hiring leaders.

“When conducting business critical searches for senior executives, our clients are increasingly seeing the benefits of attracting leaders from diverse backgrounds in improving employee engagement and trust and ensuring new perspectives and innovative thinking on their leadership teams.

Éimhín added it is widely accepted that the Workplace of the Future will be very different from what we have known, presenting both opportunities and challenges. “We have come through a period that has facilitated an exceptional chance for deep reflection and reassessment,” she said. “Rather than succumbing to the temptation of a ‘return to normal’, I feel it is an opportune time to be brave, innovative, and creative in defining our future way of working.”

How Can Businesses Benefit From Using Beautifully Designed Online Presentations

There are plenty of things involved in making a business efficient and successful in today’s day and age. Whether you’re a big or small company, you need to provide the best tools and resources for your business. One way to set your business up with the best of the best is to learn how to make beautiful online presentations.

After the pandemic, online presentations have become the new industry standard, and for good reason. If you’re a new or established brand, looking to take your company to the next level, then look no further! Here’s everything you need to know about well-designed online presentations, and how they can benefit your brand!

Easier to engage

As a business, you need to engage your audience, whether it be your peers, higher-ups, or customers. When communicating ideas you need to learn how to keep things short, sweet, and interesting. A well-designed online presentation can help you get there, especially during or post-pandemic. During these online meetings with your co-workers from home, it’s important to find a way to engage your listeners. 

Well-designed presentations can work wonders to keep your audience engaged and listening. Whether it’s a marketing pitch or a short video on your website, tasteful presentations keep your audience interested. Whether you do in-house or outsource web design services, it’s important to make your presentation engaging, to reap the most rewards. Keep your audience engaged with tasteful colors, easy-to-follow graphics, and bite-sized information.

Easy to communicate information

When it comes to communicating important numbers and figures, it can be hard to do it in a regular meeting. Without the aid of visual help, your listeners will have a tough time understanding everything. It can be hard to communicate large amounts of statistics, progress updates, or even new products. 

Make things easier for your listeners, by communicating these ideas through presentations. Online presentations are a great way to get your message across in bite-sized chunks of information. With a well-designed presentation, you can help your audience understand both easy and difficult topics in no time. 

Saves time

When it comes to getting the message across in your business, you need to think about how much time it’s going to take. Time is money, so when communicating ideas, you need to find a way to be short and sweet. Online presentations are a great way to get your message across in the shortest amount of time while making sure everyone stays on the same page. 

Instead of sitting through long hours of meetings, you can present your ideas or solutions within the hour. Presentations are easy to create and craft and you can get as creative as you like with style and design. Whether you’re pitching an idea or giving a progress update, make the most of everyone’s time with well-designed online presentations. 

More interaction front the audience

Communicating an idea with your audience is a two-way street. Whether you’re presenting to your boss, peers, or target audience, interaction is key. Online presentations are a great way to interact with your audience and get more feedback. Get notes on your message and idea in real-time. 

Presenting online opens up direct channels of communication and you can receive live feedback as you go. Whether positive or negative, this feedback is essential to your growth both as an individual and a brand. If you want more interaction from your audience, make the most of your online presentations. 

Encourages consistency

As a business, your top priority should be to encourage consistent hard work throughout your company. One way to achieve this is through well-executed online presentations. Presentations make communication within the company easier and help keep standards high. Presentations provide an easy communication framework to follow for both employees and higher-ups. 

Through well-organized, easy-to-understand information, and bullet points. Through prompts, pointers, and tasteful design, you can set the standard for your company. With this framework in place, you can allow your company to push forward, achieve more, and strive for better in the future. Foster consistency with well-designed online presentations and your business will thank you.

So there you have it! Now that you’re all caught up on how online presentations benefit your business, you’re ready to take on the world! For starters, online presentations make it easier to engage your audience. From your peers to higher-ups, to correct and future consumers. Presentations make it easier to connect with people and communicate information.

Online presentations save you time and stress. Their simple medium and ease of use allow you to focus on other important things. Get the necessary feedback for your ideas and interact with your audience through presentations. Last but not least, presenting your work keeps your brand and employees consistent. Set a good example with your new online presentation and your brand will thank you!

Tips to calculate the cost of your business loan

A business loan is a very useful thing to have on hand, especially if you have a small business. If you plan to take one out, it’s important to understand exactly how much you’re really paying for it. These easy tips will help you consider which one is right for your specific circumstances.

Certain Data

To calculate the costs of your business loan accurately, you’re going to need a few numbers first. As those at Lantern by SoFi point out, “It can help to do some prep work to strengthen your pitch.” That way, you know what you need to get things in gear and off the ground. It also helps to know if you want to go for a fixed-rate loan or a variable loan. Many applicants are delighted to realize bad credit loans for small businesses are possible.

Interest Rates

One of the numbers that any business owner must know about their loan is the interest rate being charged. Interest rates vary to a certain degree. Having good credit means that you are likely to be offered a loan with a lower overall interest rate. A lender will also look at other factors when coming up with a loan interest rate. This will include the type of business loan you are applying for as well as how much cash you have on hand to run your business right now. It will also include a close look at how much profit you’ve earned since the business has been operating.

Possible Fees

Taking out a business loan means paying fees. There are many types of fees that you might have to pay in order to get the loan into closing. This might include what is known as a loan origination fee. This fee is the amount of money the bank is charging you to complete the loan. It can take many forms. In some cases, flat fee payment is required upfront. A fee of this kind can also take the form of part of the entire loan. This typically ranges from three to as much as five percent. That’s why it is crucial to make sure you know about all fees you’re going to have to pay on your loan before you sign the paperwork.

Calculating Overall Costs

Many factors will go into calculating the total costs. You should know exactly how much you’ve borrowed. You should also know the interest rate you’re going to pay as well as all the fees your lender asks from you as part of the loan process. It’s also best to know the repayment rates that extend over the life of the loan. This is the kind of data that you should have on hand when you are applying for a business loan. It will get you an idea of what the entire loan will cost you. 

Knowing how much the loan actually costs can help you find the right business loan.

Lennox announces acquisition of Focus Scientific Solutions, with 30 high-level jobs created

Lennox, the Irish scientific and medical solutions partner, has announced the acquisition of Focus Scientific Solutions, the Meath-based laboratory equipment specialists. This strategic investment will support the creation of 30 high-level roles over the next two years and results in Lennox becoming the largest independent Irish company in this sector.

Speaking on the announcement, Lennox CEO Leslie Brett said: “Today’s announcement represents a new phase for Lennox, building on our proud 100-year history. Over the last five years, we have prioritised investment in systems, training and logistics and have transformed the company into a tailored end-to-end solutions provider. Eight of the new roles announced today will be fulfilled in the next six months, across engineering, business analysis and ecommerce.

“There has been a lot of movement in our sector in recent years, with indigenous companies being acquired by outside investment. Our strategy is to grow independently. Focus Scientific Solutions is the first step in this strategy, allowing us to further enhance the technical service business, target new customers and expand our product portfolio.“

Director of Sales & Marketing and co-founder of Focus Scientific Solutions, Liam Coughlan, said: “There is significant scalable potential in this strategic investment, and we look forward to the opportunities, shared learnings and combined expertise that joining Lennox will bring to our customers.

“Focus Scientific has a very capable and experienced team who have partnered with some of the leading global instrument manufacturers in the sector to combine their technical expertise with our own.”

Director of Technical Sales and Service and co-founder of Focus Scientific Solutions Mike O’Connor added: “Our team provides advanced technical services and solutions working with Ireland’s leading biopharma, pharmaceutical and life sciences companies. This acquisition will allow our combined resources to expand and bring this to an even higher level. Lennox’s ethos, expertise and experience will ensure we continue to deliver the highest level of personalised service.”

Founded in Dublin in 1923, Lennox employs 50 people across their sites in Dublin and Cork. Focus Scientific Solutions was founded in 2007 and is situated in Stamullen and employees 14 people.

Barry Madden of Focus Capital advised on the acquisition.