Tag: Apps

Soccer Manager 2025 – Out Now!

Football fans around the world are celebrating as Soccer Manager 2025, the latest iteration of the popular mobile football simulation series, has officially been released. Soccer Manager 2025 marks the tenth year of the critically acclaimed series from Invincibles Studio, played by over 75 million users, and promises to bring a whole new level of matchday action to screens worldwide.
The Soccer Manager series allows players to take charge of their favourite elite football clubs and manage them from match to match, season to season. The game features everything from 3D simulated matches to transfers and an in-depth tactics system. Users can also build up their facilities off the pitch and manage every aspect of their football club in this realistic & immersive management experience.
Soccer Manager 2025 is the best looking & feeling game in the series yet. With extensive focus on the new 3D Match Motion engine, an all-new, sleek user interface, and a huge number of performance optimisations, SM25 continues on its journey to becoming the best mobile football management experience on the market. Development has been shaped by the game’s dedicated community, with feedback taken by the developers at every stage to deliver on the priorities of the players.
Key to the game’s strength, Soccer Manager 2025’s match engine is powered by Invincibles Studio’s brand new Match Motion technology. The Match Motion system brings a new level of visual detail to the matchday experience, combining upgraded player models, over 300 new animations, and countless other improvements to bring your tactics to life at your fingertips like never before. This system is a top-tier match engine and will power Invincibles Studio’s titles for years to come.
Soccer Manager 2025’s realism & authenticity is also reinforced by the officially licensed content in-game. Licenses from Manchester City and the German Bundesliga bring official badges and kits into the game. There are also over 25,000 FIFPRO-licensed players in the game from across the world, bringing the leagues to life.

Soccer Manager 2025 is now available worldwide on Android and iOS. For a limited time, new users can receive in-game bonuses & exclusive cosmetics just through downloading the game. With its new features, sleek appearance, and commitment to delivering the best possible football management experience, Soccer Manager 2025 is set to raise the bar for the series and can be downloaded via this link.

Casino Apps Vs. Casino Sites: What’s the Difference?

The fact that online casinos have become immensely popular in Ireland – and the rest of the world, for that matter – has already been widely discussed on this site. 

What hasn’t been well covered is the subtle nuances you’ll encounter when playing casino games on different platforms. Most premium iGaming brands provide two versions of their product: a website for desktop gaming and an app for mobile gambling. 

Except for the obvious size difference between these two options, how different is the gambling experience itself? Let’s find out: 

Safety and security 

One of the biggest differences between casino apps and sites is the level of security provided. Casino apps, generally, are thought to be more secure. Vlad Grindu, a professional online casino reviewer, states that apps for online casinos often come with additional security features, such as face ID, fingerprint sign-in, and advanced encryption. The best casino apps are also available to download from Google Play or the Apple App Store. This means that they have met the strict screening requirements and have been approved as safe. 

In 2023, Apple rejected over 1.7 million app submissions due to privacy, security, and content concerns. This highlights just how stringent and security-concerned app stores are. 

Casino websites, on the other hand, do not feature biometric security. Plus, you access them via a Google search, which could result in you visiting a fraudulent website by mistake. They’re not screened by a major app store, meaning that the website itself could be spammy. If you don’t have safe browsing features on your desktop, this could result in your computer catching a virus. 

Even if advanced security measures are implemented and the site is trustworthy, app gaming remains far safer than desktop gambling. 

Accessibility and convenience 

While mobile casino apps are obviously more accessible than desktop equivalents, it’s still worth discussing the importance of accessibility when it comes to iGaming. 

If you want to optimize your mobile gaming experience, you must use a mobile app. Casino applications have been specifically designed to fit a small screen, which makes both gaming and navigation seamless. The software has also been configured to work on iOS and Android devices, meaning there should be no lag – only quick and intuitive play. 

Plus, the biggest bonus of gambling apps is that they provide portability, which is a benefit that desktop versions cannot provide. iGaming apps can easily be played on the go – whether you’re in the back of a taxi or taking the bus to work. They can also be played offline, meaning that you don’t even need a WiFi connection or data to play your favorite casino games. 

While it would be possible to take your laptop to your local coffee shop and play casino games there, the overall portability of desktop gaming is pale in comparison to app-based play. You generally need to carve out some specific game time for desktop gambling, as you cannot just pick up a desktop wherever you are and start playing as you can with an app. 

Plus, to access a website, you need an internet connection. Using public Wi-Fi isn’t always the best idea, given that hackers can easily compromise it and steal your data. According to a 2023 study by Microsoft Security, 43% of people in Ireland have experienced a cybersecurity incident in the last three years. This highlights how important it is to practice good cybersecurity, which includes being wary of public Wi-Fi. 

User experience and interface 

As we already mentioned, apps are designed to create seamless gaming on your phone. They come with an intuitive interface to create a comfortable gambling experience. However, this does not necessarily mean that mobile apps provide you with the best user experience. 

The wide-screen gaming provided by an online casino site creates a more authentic and immersive gambling experience. When playing online poker, the wide screen can make you feel as though you are actually in Las Vegas rather than your living room. This is especially true given the advanced graphics that can now be found on online gambling sites. If you like playing table games, you probably have to view several cards at once, which is far more easily done when using a desktop. Being able to review your cards fully allows you to make better gambling decisions. 

Plus, if you’re into VR, you could put on your helmet to create even more of a convincing gambling experience. The addition of a full keyboard and mouse also adds another dimension to digital gambling. Instead of relying on only screen taps, you have a much wider range of input options. This increases the range of your avatar’s movement and also holds some benefits for slot-based play. 

Notifications and power usage 

Mobile apps keep you better informed about limited offers and promotions via notifications. By setting up notifications on your phone, you’ll receive information regarding the likes of one-time offers throughout the day. This ensures that you are kept well-informed and don’t miss out on any lucrative gambling opportunities. 

Unless you’re on your desktop 24/7, casino websites cannot keep you informed to the same degree. This could result in you potentially missing out on unique gambling opportunities. 

However, the addition of notifications could cause your phone battery to drain more quickly. 24/7 updates could also prove costly on your mobile data plan. Casino websites, on the other hand, only use batteries when they’re open and in use. So, if you’re at all concerned about power consumption, iGaming sites may be the better option. 

Conclusion 

Both casino apps and casino sites are beneficial in different ways. For example, while casino apps may offer better security and safety, web-based casinos offer a better and more immersive user experience. Overall, it really depends on the type of casino experience you’re looking for – a more accessible one or a more life-like one. 

 

The Gemini mobile app is now available in more countries

The Gemini mobile app is coming to more countries across Europe and the UK, empowering users to supercharge their creativity and productivity with our AI-powered mobile app.

Today Google is rolling out the Gemini mobile app to more countries and territories, so users can get help from Gemini on the go. With the Gemini app on your phone, you can type, talk or add an image for all kinds of help: you can take a picture of your flat tire and ask for instructions on how to change it, or get help writing that thank you note. It’s an important first step in building a true AI assistant — one that is conversational, multimodal and helpful.

Google Gemini app on the Pixel 8 pro and Pixel 8a – techbuzzireland

To access Gemini on Android, download the Gemini app or opt in through Google Assistant, and you’ll be able to use Gemini by corner swiping, hitting the power button on select phones, or saying “Hey Google.” This will enable a new overlay experience that offers easy access to Gemini as well as contextual help right on your screen. Many loved voice features in Google Assistant will be available through the Gemini app — including setting timers, making calls and setting reminders — and there will be more support in the future.

Google remains dedicated to making Gemini available to as many people as possible. By expanding our language support and reaching new countries, we’re ensuring more people can supercharge their ideas with Gemini. Try the latest features at: https://gemini.google.com/

On iOS, access is being rolled out to Gemini right from the Google app over the next couple of weeks. Just tap the Gemini toggle and chat with Gemini to supercharge  creativity, get help writing social posts and even plan a date night.

4 Effective Monetization Strategies for Mobile Apps

In the world of app development, monetization is not just a way to earn revenue but also to sustain ongoing improvements and cost recovery, and ensure the long-term sustainability of an application. Having a reliable and consistent source of income is important for mobile developers and businesses because it enables them to continue working on the mobile app and keep expanding it.

Beyond the traditional in-app ads, developers must implement advanced monetization strategies to optimize revenue, ensure app growth, and add new features to the app. Although there are various monetization strategies that one could use in a mobile app, here we have discussed four effective monetization strategies for mobile apps below. 

Freemium Model

The first effective monetization strategy for developers these days is the freemium model or freemium strategy. As of now, the freemium model is quite prevalent in mobile apps around the world because of how effective it is in generating revenue for developers. This monetization strategy involves offering a download free app with some optional paid features or content that can be unlocked only after the users pay for them.

This approach is quite an effective one in generating revenue for developers, but developers must have to ensure that they provide a smooth transition between the free and premium versions, and the premium version offers the users something that compels them to pay for it.

Subscription-Based Model

The subscription-based model has also gained a lot of popularity over the years, as it allows developers to have a sustained stream of income. This model involves the developers offering exclusive access to premium features and content in exchange for a monthly or annual billed fee. For applications that offer continuous benefits such as fitness apps, streaming services, or productivity tools, this model is quite effective in generating revenue.

The only thing that the developers need to take care of is that they must implement a secure and seamless system that ensures secure payment gateways and manages different subscription levels.

In-App Purchases

For many developers, the most favored monetization strategy or model is the In-app purchases (IAPs) one. It is highly favored by developers from around the world and involves the developers offering additional content, features, and services within the app. This monetization model is particularly popular in mobile games and consists of consumable purchases, non-consumable purchases, unlockable content, and subscriptions.

For this model to be effective, developers must adopt such an approach with the in-game features and content that compels the users to buy the IAPs. The benefit of this model is that some in-app resources like consumables or subscriptions allow developers to generate ongoing income but the developers must strike a balance between free and paid content to avoid alienating users.

In-App Advertising

The in-app advertising model is applicable to almost all types of mobile apps and involves app developers displaying ads within their applications and generating revenue through it. This model leverages the app’s user bases to attract advertisers so that they can reach the app’s audience. There are various types of in-app ads including banner ads, rewarded video ads, interstitial ads, playable ads, native ads, etc.

The main benefit of this monetization strategy is that developers can generate revenue from the app while keeping it completely free and at the same time, they can combine this model with other monetization strategies, as it can be seamlessly integrated with other monetization models.

Deciphering the Technology Powering Spy Apps

The world of spy apps is shrouded in both mystery and intrigue. These applications, designed for surveillance and monitoring, have become increasingly sophisticated. There are plenty of brands available online such as Bark, Aura, Qustodio and mSpy. So how useful are these online surveillance tools anyway? Let’s look into the technology behind spy apps and shed some light on how they function, their capabilities, and the implications of their use.

The Core Functionality of Spy Apps

Spy apps are sophisticated software programs designed to operate covertly on smartphones, gathering a wide array of data without the user’s awareness. Once installed, these apps can monitor various types of information, including call logs, text messages, emails, and the device’s physical location. They work by running silently in the background, often undetectable by the average user. These apps can also access files stored on the device, such as photos and videos, and in some cases, they can even record audio or capture keystrokes, providing a comprehensive overview of the user’s activities on their device.

GPS Tracking: The Backbone of Location Monitoring

GPS tracking is a fundamental feature in many spy apps, offering precise location monitoring capabilities. By tapping into the smartphone’s GPS chip, these apps communicate with a network of satellites to accurately determine and track the device’s location in real time. This feature is particularly useful for parents wanting to monitor their children’s whereabouts for safety reasons or employers needing to track the location of company-issued devices. Some advanced spy apps even offer geofencing capabilities, where the app alerts the monitor if the device enters or leaves a predefined geographical area, adding an extra layer of surveillance.

Accessing Texts and Calls: How Spy Apps Infiltrate Communication

Spy apps are adept at infiltrating a phone’s communication channels, enabling them to access and record text messages and call logs. By operating in the background, these apps can discreetly monitor all forms of communication on the device. They not only track the content of text messages and details of phone calls but can also access multimedia messages, voicemails, and even identify the caller ID information. This comprehensive access allows the person monitoring to gain deep insights into the user’s interactions and communications, often without any visible signs of the app’s presence on the device. This capability is particularly concerning from a privacy standpoint, as it can capture sensitive and personal conversations without the user’s consent.

Social Media and Email Surveillance

Advanced spy apps extend their reach to social media and email. By gaining access to these applications, the software can monitor messages, posts, and even media shared via platforms like Facebook, Instagram, and WhatsApp. Similarly, they can access email apps to read sent and received emails, providing a comprehensive view of the user’s digital communications.

Remote Control and Stealth Operations

A defining characteristic of spy apps is their ability to operate stealthily. They are designed to run undetected by the device’s user, often without any visible icon or notification. Additionally, some apps offer remote control features, allowing the person monitoring to activate certain functions of the phone, such as the camera or microphone, from a distance.

Data Storage and Retrieval

The data harvested by spy apps is typically transmitted to a secure server, where it’s stored and made accessible to the individual who installed the app. This process involves sophisticated data transmission techniques and robust encryption methods to safeguard the information, ensuring it remains confidential and is only accessible to authorized users. These servers often have high-level security protocols to prevent unauthorized access, including data breaches. The stored data can include detailed logs of calls, messages, location history, and even files accessed on the device. For the user monitoring this data, the interface provided by the spy app usually offers a comprehensive and user-friendly dashboard, allowing them to review the information easily and often in real-time. This level of data retrieval and storage sophistication underscores the powerful capabilities of these apps, highlighting the importance of responsible use.

The Double-Edged Sword of Spy App Technology

The technology behind spy apps indeed serves as a double-edged sword. On one hand, it provides valuable tools for parents and guardians to ensure the safety of their children, particularly in an age where online threats are prevalent. It also offers employers a method to safeguard their business interests, such as protecting sensitive data and ensuring employee compliance with company policies. However, on the flip side, this technology can be used for nefarious purposes, leading to unwarranted invasions of privacy and potential misuse. The ease with which these apps can be used to secretly monitor individuals raises significant ethical and privacy concerns. It highlights the need for a balanced approach, where the benefits of technology are leveraged responsibly and within the bounds of legal and ethical frameworks.

Staying Informed and Vigilant

For both users and targets of spy apps, staying informed about the legalities and ethical considerations surrounding their use is of utmost importance. Users must understand the legal boundaries of surveillance, ensuring that their use of spy apps complies with local laws and regulations. This includes respecting the privacy rights of individuals and recognizing the legal implications of unauthorized surveillance. On the other hand, for those concerned about being monitored, vigilance is key. Being aware of the signs of spy app installation, such as decreased battery life, unusual data usage, or unexplained device behavior, is crucial. Regularly updating device security settings and using anti-spyware tools can also help protect against unauthorized monitoring. Ultimately, awareness and proactive measures are essential in navigating the complex landscape of spy app technology.

Final Word

While spy apps offer powerful tools for monitoring and security, they also bring forth challenges related to privacy and ethics. Understanding how these apps work, their potential uses, and the legal and ethical boundaries is essential for both users and those concerned about their privacy. As technology continues to evolve, so too will the capabilities and implications of spy apps in our increasingly connected world.

ESET researchers have found a cyber espionage campaign that used Google Play to distribute apps bundled with VajraSpy RAT code

ESET researchers have identified 12 Android espionage apps that share the same malicious code; six were available on Google Play. All the observed applications were advertised as messaging tools, apart from one that posed as a news app. In the background, these apps covertly execute remote access trojan (RAT) code called VajraSpy, used for targeted espionage by the Patchwork APT group. The campaign mostly targeted users in Pakistan. Based on ESET’s investigation, the threat actors behind the trojanized apps probably used a honey-trap romance scam to lure their victims into installing the malware.

VajraSpy has a range of espionage functionalities that can be expanded based on the permissions granted to the app bundled with its code. It steals contacts, files, call logs, and SMS messages, but some of its implementations can even extract WhatsApp and Signal messages, record phone calls, and take pictures with the camera.

Based on available numbers, the malicious apps that used to be available on Google Play were downloaded more than 1,400 times. During the ESET investigation, weak operational security of one of the apps led to some victim data being exposed, which allowed researchers to geolocate 148 compromised devices in Pakistan and India. These were likely the actual targets of the attacks. ESET is a member of the App Defense Alliance and an active partner in the malware mitigation program, which aims to quickly find Potentially Harmful Applications and stop them before they ever make it onto Google Play. As a Google App Defense Alliance partner, ESET identified the malicious apps and reported them to Google, and they are no longer available on the Play store. However, the apps are still available on alternative app stores.

Last year, ESET detected a trojanized news app called Rafaqat being used to steal user information. Further research has uncovered several more applications with the same malicious code. In total, ESET analyzed 12 trojanized apps, six of which (including Rafaqat) had been available on Google Play, and six found in the wild – in the VirusTotal database. These apps had various names, such as Privee Talk, MeetMe, Let’s Chat, Quick Chat, Rafaqat, Chit Chat, YohooTalk, TikTalk, Hello Chat, Nidus, GlowChat, and Wave Chat.

To entice their victims, the threat actors likely used targeted honey-trap romance scams, initially contacting the victims on another platform and then convincing them to switch to a trojanized chat application. “Cybercriminals wield social engineering as a powerful weapon. We strongly recommend against clicking any links to download an application that are sent in a chat conversation. It can be hard to stay immune to spurious romantic advances, but it pays off to always be vigilant,” advises ESET researcher Lukáš Štefanko, who discovered this Android spyware.

According to the MITRE ATT&CK database, Patchwork has not been definitively attributed and only circumstantial evidence suggests the group may be a pro-Indian or Indian entity. This APT group targets mostly diplomatic and government entities.

For more technical information about VajraSpy and the spying apps from the Patchwork APT group, check out the blog post “VajraSpy: A Patchwork of espionage apps” on WeLiveSecurity.com. Make sure to follow ESET Research on X (formerly known as Twitter) for the latest news from ESET Research.

How Apps are Driving Growth in the Irish Gambling Industry

Ireland’s rich tapestry of green fields, Guinness and passionate sporting fandom would not be complete without a sprinkle of the ‘luck of the Irish’. 

This inherent love for wagering has been a cornerstone of Irish culture for centuries, evident in racetracks, betting shops and the national lottery’s ubiquitous presence. 

A digital revolution has swept across the island in recent years, with mobile applications (apps) emerging as the driving force behind an unprecedented growth in the gambling industry.

These aren’t your traditional dusty betting slips tucked away in the back pocket. Modern apps are sophisticated powerhouses, reshaping the landscape and fuelling a new era of Irish gambling. 

Read on as we delve deeper into how these pocket-sized portals are captivating the Emerald Isle, one tap at a time.

Greater Convenience

Gone are the days of battling crowds and navigating opening hours of packed brick-and-mortar betting shops. Mobile apps have shattered physical barriers, making betting hugely accessible.

Whether it’s during the morning train ride, a mid-lunch break or the pre-match pint at the local pub, placing a wager is just a tap away. 

This unprecedented convenience has unlocked new demographics – particularly younger generations who crave instant gratification and on-the-go action. 

The days of the seasoned punter in the betting shop are over. These days, anyone with a phone and a passion for a flutter can place bets at their own convenience.

Personalised Playground

Modern apps are data-driven chameleons, tailoring content and offers to suit the taste of individual players. 

Generic betting menus are no longer a thing. Apps curate recommendations based on your betting history, preferred sports and even geographical location.

These days, Irish punters receive live updates on their favourite horse racing jockey just as they round the final turn or tempting free bet offers on an underdog just because it aligns with their betting tendencies. 

The level of personalisation from modern apps fosters loyalty, drives higher betting frequency and transforms casual punters into dedicated app customers. 

It’s not just about convenience – although that can easily be considered the bedrock of every modern app. But it’s also about feeling like you’re playing in a world curated just for you.

The In-Play Adventure

Live betting was once a quickfire thrill, but it has quickly transitioned into a mainstream phenomenon thanks to mobile apps.

Bets are no longer confined to pre-game anticipation. Mobile apps offer Irish punters, particularly those that wager on sports betting, to react to the evolving drama of a match in real time.

Irish betting sites offer bettors a wide range of market options, allowing punters to wager on goals, corner kicks and more, adding an extra layer of thrill and engagement that wasn’t possible before. 

From Gaelic football to horse racing, this dynamic gameplay has captured the imagination of Irish punters, pushing the boundaries of traditional betting.

It’s like watching the game with a friend who just happens to be an odds maestro, constantly offering exciting betting opportunities throughout the action.

Fostering an Online Community

Modern apps are more than just betting portals. They can also serve as a mini-gambling ecosystem for bettors across Ireland. 

News feeds keep users connected to the latest sporting developments, statistics offer an informed edge and expert analysis provides insights beyond the headlines. 

Social features create a sense of community, allowing users to banter with friends about upcoming matches, share their wagers and celebrate or commiserate together. 

This comprehensive experience extends the engagement beyond the final whistle, keeping users coming back for more than just the next bet. 

It basically serves as a virtual pub for sports fans and gamblers alike, all conveniently housed within your smartphone.

Marketing Revolution

Unlike billboards and newspaper adverts, app marketing is a targeted, efficient and hyper-personalised game. 

Push notifications ping with timely updates and tempting offers, in-app promotions highlight relevant sporting events, and geo-targeted advertising ensures you receive offers tailor-made for your location and preferences. 

This laser-focused approach maximises marketing return on investment (ROI) and attracts new users who are more likely to convert into active bettors. 

Challenges & Considerations

Apps have undoubtedly fostered significant growth in the Irish gambling landscape, but the exponential boom is not without its problems. 

Responsible gambling concerns are paramount, and app developers are keen to prioritise player safety and awareness. 

Robust know-your-customer (KYC) and anti-money laundering (AML) procedures, deposit limits and self-exclusion tools are essential to ensure a healthy and sustainable betting environment. 

Data privacy and security is also a key consideration, helping operators build trust with users and mitigating the risks associated with online transactions.

The convenience and excitement should not come at the cost of player well-being or personal information security.

The Future of Mobile Gambling

The future of mobile gambling in Ireland is brimming with a vast array of possibilities, thanks to constant technological advancements.

Mobile apps are not just transforming the Irish gambling industry, they are defining it by capturing the hearts and minds of Irish punters, driving growth and pushing the boundaries of the traditional betting experience. 

As technology continues to evolve and operators embrace responsible gambling practices, the future of mobile gambling in Ireland promises to be exciting, innovative and full of surprises.

How custom fitness training apps benefit your business

Today, custom fitness training apps are changing how people tackle health and fitness. These personalized apps offer tailored workouts and tracking, transforming how individuals manage their wellness journeys.

Why choose custom apps for fitness training?

Custom software development is incredibly valuable for businesses facing diverse challenges. Consider a company handling multiple business goals, each with its own unique software needs. Custom software allows them to easily adapt and modify these requirements, tailoring functionalities to suit the specifics of each goal.

As businesses grow, their software demands evolve. Custom development becomes essential to ensure that software solutions can scale alongside the company’s expansion. This adaptability is crucial for maintaining operational efficiency and staying aligned with changing needs.

Moreover, having a dedicated development team proficient in software engineering enhances the benefits of custom software. It grants the company the ability to create precise solutions tailored exactly to their requirements, offering control over the entire development process.

Ultimately, custom software development offers tailored, scalable, and precise solutions perfectly aligned with a business’s unique operational needs. It’s a strategic choice that ensures optimal performance and adaptability in an ever-evolving business landscape.

What are the advantages of custom fitness training apps?

Custom fitness training apps offer several advantages for both trainers and clients:

Better brand alignment

Custom fitness apps act as an extension of a trainer or fitness business’s identity. By showcasing their unique brand elements within the app, such as logos, colors, and design language, these apps create a cohesive brand experience. This consistent branding reinforces familiarity and trust among clients, solidifying their loyalty.

Specialized features

Tailored apps integrate specialized features that cater specifically to the training philosophy and techniques of a particular trainer or fitness program. Whether it’s incorporating unique exercise routines, advanced progress tracking tools, or personalized dietary plans, these features align precisely with the trainer’s approach, ensuring a more effective and targeted fitness experience.

Enhanced user experience

Custom-developed software prioritizes user-centric design, offering an intuitive and user-friendly interface. With easy navigation, seamless progress tracking, intuitive scheduling, and direct communication channels with trainers, clients find these apps more engaging and motivating.

Seamless client-trainer interaction

Custom apps for fitness facilitate seamless communication between trainers and clients, fostering a stronger and more supportive relationship. Trainers can deliver real-time feedback, share customized workouts, and closely monitor client progress. This enhanced interaction builds rapport, accountability, and motivation, leading to better results and client retention.

Integration possibilities

Custom fitness apps offer the flexibility to seamlessly integrate with various technologies, wearables, or third-party systems. This integration enables a comprehensive overview of a client’s health and fitness journey. This way, trainers can gain deeper insights, analyze patterns, and offer more tailored guidance, thus optimizing the training experience.

Conclusion

Custom fitness apps are key for trainers and fitness businesses, improving the fitness journey and boosting success. To nail the perfect app, a dedicated development team that understands the business is crucial. Choosing the right provider is vital in ensuring the app aligns perfectly with the company’s goals. With an expert team, businesses can create tailored fitness apps that satisfy clients and drive growth.

Climate action at work made easy with launch of Hurd App

Today is the launch of Hurd, a new, free app which helps employees demand more and do more on climate at work.

Hurd presents workers an opportunity to anonymously rate their company’s efforts to tackle the climate crisis, share success stories from their workplace, and use the platform’s e-learning resources to help them do more in their job.

Available on three platforms – Apple, Android and web – Hurd is designed to help employees connect their passion for contributing to the climate crisis to their jobs.

According to a recent study by Kite Insights, 83% of employees say they want to act on climate at work, and 70% say the ability to act on climate at work is important to their motivation and well-being.

Hurd will help users in four ways:

●       Rate your company on how it involves you in climate action – and what it can change.

●       Inspire and be inspired by sharing climate action success stories

●       Join a community of like-minded people in other organisations

●       Learn how you can make a difference in your role and industry

Sophie Lambin, founder & CEO of Hurd commented: “With Hurd, we want to focus on people as the ultimate force behind the potential to unlock positive tipping points.

“People and their willingness and ability to act at work is still untapped. Let’s give people the voice, the tools and the network to contribute to shifting the whole system faster and in a way that is inclusive.”

For every organisation, Hurd provides a Climate Empowerment Score, which measures how ready an organisation’s employees feel they are to act on climate.  The score is calculated by frequently asking users three quick but different questions. The questions assess their understanding of (‘Head’), their connection to (‘Heart’) and their ability to act on (‘Hands’) climate at work.

Every question in the app contributes to one of these three scores, and, ultimately, the Climate Empowerment Score.

The score will also act as a useful tool for job seekers who are looking to work for companies where they act on climate. They will hear directly from current employees about what their employer is really doing to tackle the climate crisis and what it means for their jobs.

Mike Fenna, Chief Technology Officer of Hurd, added: “Hurd is a bit like Glassdoor for climate – it amplifies employee voices and improves transparency to help celebrate the best performing organisations, and to help others learn from them.

“However, whereas Glassdoor takes a ‘once and done’ approach, Hurd takes a ‘little and often’ approach, building up an ever-evolving, and eventually comprehensive picture of the user’s experience of their ability to act on climate at work.”

Hurd understands that employees have limited time within their job responsibilities to take on climate action and offers micro-learning lessons that provide essential knowledge in around five minutes. The first lessons include how people can assess their organisation’s climate action, and also a series of lessons focused on different job roles, explaining what part to play they each have to help with the climate crisis, for example: ‘I’m in HR – what can I do?’.

Sophie added: “At Hurd, our mission is to make climate action at work easy; that means helping everyone understand how different jobs – from the warehouse to the boardroom – can have an impact on climate change. People are passionate about doing the right thing for the climate and we are here to help guide them to the actions they can take at work”

For more information and to sign up to Hurd, visit https://hurd.world/.