Real-Time GPS Tracker for Cars, Pets, and People in 2026

If you’ve ever felt that cold spike of adrenaline when you can’t find your car in a massive parking garage, or worse, when your dog slips out of the front door, you know that “where is it?” is one of the most stressful questions you can ask.

Fast forward to 2026, and the technology designed to answer that question has evolved significantly. We are no longer dealing with the laggy, battery-draining bricks of a decade ago. Today’s tracking tech is sleek, hyper-accurate, and surprisingly affordable like the latest-generation PAJ GPS tracker.

The Setup: Gone are the Days of “Tech Headaches”

I remember trying to set up a GPS unit back in 2018—it involved awkward SIM card activations and desktop software that looked like it was from the 90s. In 2026, the experience is vastly different. Out of the box, the devices tested are roughly the size of a matchbox. I scanned a QR code with my phone, picked a subscription plan, and the app was live in under three minutes. It was refreshing to see a “plug-and-play” promise actually being kept.

Real-Time Tracking: Pinpoint Accuracy

The most impressive jump in 2026 tech is the accuracy. Older devices relied on fewer satellite constellations and often had a “drift” of 20 or 30 feet. During my testing, this device showed me exactly which side of the driveway my car was parked on.

When I used it as a GPS tracker for cars, the refresh rate was nearly instantaneous. I had a friend drive my vehicle around the block while I watched the blue dot on my phone. There was no “teleporting” or lagging; it was a smooth, fluid movement that showed every turn in real-time. This level of precision is a game-changer for anti-theft, as you can give authorities a literal street address rather than a general neighborhood.

Putting it to the Test: Pets and People

Next, I moved the device to my dog’s collar. As a pet tracking device, weight is everything. In the past, these were often too bulky for smaller breeds, but this 2026 model was light enough that my Golden Retriever didn’t even notice it. I set up a “Geofence” around my backyard. The moment she chased a squirrel past the property line, my phone buzzed with an alert.

For family safety, I slipped the unit into my daughter’s bag during a trip to a crowded local festival. As a personal GPS tracker, it provided a massive sense of relief. While you never want to think about the worst-case scenario, having a live map of your child’s location in a sea of thousands of people is the kind of peace of mind you can’t really put a price on.

During my research and testing, I noticed that brands like PAJ GPS have really set the standard for this kind of versatility. Their hardware handles the transition between a rugged car environment and a lightweight pet attachment seamlessly, which is exactly what you want if you’re looking for a multi-purpose tool.

Battery Life and App Usability

In 2026, we expect our devices to last. This tracker managed to go ten days on a single charge with active tracking enabled. The app interface was clean, avoiding the cluttered “data-heavy” look of older versions. Instead, it focused on what matters: the map, the history of movement, and the battery status.

A Balanced View: Are There Any Downsides?

No piece of tech is perfect. While the satellite connection is stellar, GPS signals can still struggle in deep underground parking garages or inside thick concrete buildings. You also have to factor in the monthly subscription fee for the cellular data the device uses to send updates to your phone. While the fees have dropped significantly over the years, it is still an ongoing cost to consider.

The Verdict: Is it Worth It?

Compared to the clunky tech of the early 2020s, the trackers of 2026 are a different breed. They are smaller, faster, and much smarter. Whether you are protecting a high-value vehicle, ensuring your pet stays within bounds, or keeping a watchful eye on a family member, the investment is well worth it.

The peace of mind that comes from a reliable real-time GPS tracker isn’t just about the hardware—it’s about never having to wonder “where?” again. If you haven’t looked into tracking tech recently, 2026 is definitely the year to jump in.

Loftie Launches Loftie+ Habit System to Help People Put Their Phones Down

Loftie, maker of the award-winning alarm clock that replaces the smartphone on the nightstand, today launches Loftie+ — a behaviour-change system built to change habits, not track data.

Over half of UK and Irish adults stay up later than planned because of their phones — rising to 73% of 18- to 24-year-olds in the UK (Deloitte, 2024). The sleep industry’s answer: sell people a tracker and a score.

“The sleep industry is obsessed with measurement,” said Matt Hassett, founder and CEO of Loftie. “People are staring at a dozen numbers every morning trying to figure out why they feel terrible — while the phone that’s wrecking their sleep is the same device giving them the score. We’re not interested in adding more data. We’re interested in helping you put the phone down.”

Loftie+ is a mobile app (£9.99/€9.99 monthly or £59.99/€59.99 yearly) that works on its own — no Loftie hardware required. It combines nightly app blocking, daytime focus tools, and screen-time challenges, plus a credit card-sized Loftie Card for your wallet and a free browser extension.

At night: the app schedules blocking around sleep in three phases — Relax, Sleep, and Rise — guiding users from wind-down to wake-up with minimal phone interference.

During the day: the Loftie Card triggers Focus mode with a single tap — at your desk, before a meeting, when the kids get home. Unlike screen-time apps that stay on a shelf at home, the Card lives in your wallet, with you wherever you need to focus.

A free home screen widget, Flip, replaces your phone’s app grid with just the apps you choose — no icons, no distractions.

Loftie+ builds on a platform serving over 15,000 members across curated audio, personalised bedtime stories, and wind-down routines. For Loftie hardware owners, an optional feature called Loftie Drift blocks selected apps automatically when you enter the bedroom, using Bluetooth from your Clock or Lamp.

Loftie+ is available now on iOS and Android across the UK and EU. The browser extension and Flip are free.

About Loftie

Loftie is a sleep wellness brand designing products that help people put their phones down — for deeper sleep at night and better focus by day. The line includes the Loftie Clock, Loftie Lamp, and Loftie+. The Loftie Clock has been named a TIME Best Invention, recommended by Wirecutter five years running, and is carried at MoMA Design Store, Goop, and URBN.

Apple introduces 12-month app store subscription

Apple says this new payment option allows you to offer subscribers more affordable options on the App Store. People can cancel their subscription at any time, which will prevent the subscription from renewing after they’ve completed their agreed-to payments to fulfill their commitment.

Users will still be able to cancel at any time, but the subscription will remain active until all committed payments have been completed. After that, it will not renew unless the user chooses to continue.

This might be deceptive or some would see it as a good idea spreading the cost over a year depending  on how you use it.

A year subscription is also a contract. This lets you pay the annual rate on a monthly basis

If you pay for annual subscription already or you use a monthly subscription for 12 months this either saves you money or keep money in your bank account.

To provide transparency, people can easily view the number of completed and remaining payments for the subscription in their Apple Account. Apple will also send email and, if opted in, push notifications ahead of their renewal date to remind them of their upcoming purchase.

You can now configure this type of subscription in App Store Connect and test it in Xcode. With the exception of the United States and Singapore, monthly subscriptions with a 12-month commitment will be available worldwide to people on iOS 26.4, iPadOS 26.4, macOS Tahoe 26.4, tvOS 26.4, and visionOS 26.4, or later, with the release of iOS 26.5, iPadOS 26.5, macOS Tahoe 26.5, tvOS 26.5, and visionOS 26.5 in May.

 

7 Must-Have Tech Tools Every College Student Should Use

College can feel like a juggling act. You are taking notes in class, replying to group messages, reading articles, preparing presentations, and trying not to miss that assignment due at 11:59 p.m. It is exciting, but it can also be overwhelming. That is why the right tech tools matter so much. They do not just make student life easier. They help you stay organized, write better, save time, and reduce stress when your schedule starts to feel out of control.

The best part is that you do not need dozens of apps to succeed. A small group of smart, reliable tools can completely change the way you study and manage your workload. Think of them as your academic survival kit. Each one solves a different problem, and together they help you work more efficiently. From note-taking and file storage to grammar support and focus apps, these tools can turn chaos into structure.

Below is the full edited version of the article, including the broader paragraph with the anchor essay writing service placed naturally in the section about why tech tools matter in college.

Why Tech Tools Matter More Than Ever in College

College is no longer just about showing up to class with a notebook and a pen. Students now manage digital lectures, online research, cloud documents, group chats, assignment portals, and video meetings. It is a lot to handle. Without the right support, even smart and hardworking students can fall behind.

That is why tech tools matter so much. They help you build structure in a busy academic life. Think of them like a backpack with secret compartments. Everything has its place, and you do not waste energy searching for what you need. Instead of trying to remember every deadline in your head, you let tools do some of the heavy lifting.

In addition to productivity apps, many students use digital academic support platforms to handle common challenges such as organizing ideas, understanding citation styles, improving structure, and managing tight deadlines. Checking https://papersowl.com/ can be used as a reference point when a student is struggling with how to format a paper, build a clear argument, or approach a difficult topic. If used responsibly, this can help to sustain learning by demonstrating what a well-organized assignment looks like, while still leaving the research, critical thinking in the student’s hands. 

The best part is that many of these tools are affordabl. You do not need a huge budget to work smarter. You just need to know which platforms offer real value. Once you find the right mix, everyday college tasks become less stressful and much more manageable.

The Tools That Keep Your Work Organized

When your academic life is spread across different classes, projects, and deadlines, staying organized becomes half the battle. This is where your first two tools really shine.

Notion

Notion is one of the most useful platforms any college student can use. It combines notes, calendars, task lists, databases, and planning pages in one place. Instead of jumping between five different apps, you can create one digital space for your courses, assignments, reading lists, and weekly schedule.

What makes Notion so powerful is its flexibility. You can keep it simple with a checklist and a few class notes, or you can build a full student dashboard with due dates, project trackers, and study plans. It feels a bit like creating your own personal academic headquarters. If your brain often feels crowded with tasks and reminders, Notion gives that mental clutter a home.

It is also useful for long-term planning. You can map out the whole semester, track exam dates, and monitor progress on major assignments. That kind of visibility helps you stop reacting to deadlines at the last minute and start planning ahead.

Google Drive

Google Drive is another must-have tool because college work happens everywhere. You may start an assignment in your dorm room, edit it on your phone between classes, and finish it in the library. Google Drive keeps your files available wherever you are, which makes it one of the safest and most convenient tools a student can have.

It is especially valuable for collaboration. Group projects are much less frustrating when everyone can work in the same document at the same time. Google Docs, Sheets, and Slides allow students to comment, edit, and share feedback without sending endless versions back and forth. That alone can save a lot of confusion.

Another reason students love Google Drive is security. Losing a paper the night before submission is every student’s nightmare. Cloud storage reduces that risk. Your files are backed up online, so even if your laptop crashes, your work is still there waiting for you.

Writing and Research Tools That Save Time

College writing is not just about putting words on a page. It is about building arguments, using sources correctly, and communicating clearly. That is where the next two tools become essential.

Grammarly is a smart writing assistant that helps improve grammar, punctuation, spelling, and sentence clarity. For many students, especially those writing under pressure, it acts like a second pair of eyes. It catches mistakes you might miss and helps polish your writing before you submit it. More importantly, it can highlight awkward phrasing and unclear sentences, which is very useful when you want your ideas to sound stronger and more professional.

Grammarly is not a substitute for your own thinking, of course. You still need to form your arguments, analyze your sources, and understand the assignment. But it does help you present your ideas more effectively. In college, where so much depends on written communication, that kind of support can make a real difference.

Zotero is another lifesaver, especially for research-heavy courses. If you have ever copied links into random documents and then forgotten which source was which, you already know how messy research can become. Zotero helps you collect, organize, and cite your sources in one place. You can save journal articles, books, and websites, add notes, and generate citations in styles like APA, MLA, and Chicago.

This tool is particularly helpful when you are writing long papers or working on multiple research projects at the same time. Instead of treating citations like a last-minute headache, you can keep everything organized from the beginning. That means less stress, fewer mistakes, and more time to focus on the actual content of your paper.

Focus and Productivity Tools for Busy Weeks

Even the best students struggle with distractions. Your phone lights up, your group chat gets loud, and suddenly twenty minutes disappear. College demands focus, but focus is not always easy to protect. That is why the next two tools matter so much.

Todoist is a simple but powerful task manager that helps students break down large responsibilities into smaller actions. This is important because stress often grows when everything feels vague. A research paper sounds scary. But “find three sources,” “write introduction,” and “edit final draft” feel more manageable. Todoist turns huge assignments into clear steps, and that shift makes a real psychological difference.

You can also set due dates, create recurring reminders, and prioritize tasks. This helps you see what matters most each day instead of just reacting to whichever deadline feels loudest. For students balancing classes, part-time jobs, and social life, that kind of structure is incredibly valuable.

Forest takes a different approach to productivity. It is a focus app designed to help you stay off your phone while studying. You plant a virtual tree, and it grows while you stay focused. If you leave the app and start scrolling through social media, the tree dies. It sounds small, but it creates a strong visual reward for concentration.

Why does this work so well? Because studying often feels abstract, while the temptation to check your phone feels immediate. Forest flips that dynamic. It makes focus visible, almost like watching your discipline grow in real time. For students who struggle with procrastination, it can be surprisingly effective.

Creative and Visual Tools That Make Work Stand Out

College is not only about essays and exams. Many students also need to create presentations, posters, resumes, club materials, and visual projects. That is where Canva becomes one of the most useful tools on this list.

Canva is a design platform that helps users create clean, professional-looking visuals without needing advanced design skills. You do not have to be an artist to use it. The templates make everything easier, whether you are building a class presentation, a flyer for a campus event, or a polished resume for an internship application.

What makes Canva especially helpful for students is speed. Instead of wasting hours trying to align text boxes or choose matching colors, you can start with a strong layout and customize it in minutes. It helps you communicate ideas clearly and attractively, which can make your work more memorable.

Visual communication matters more than many students realize. A well-designed presentation can make your research feel more persuasive. A clean resume can create a stronger first impression. Canva gives students a practical way to present themselves and their ideas with more confidence.

The seventh tool is your calendar app, whether you use Google Calendar, Apple Calendar, or another reliable option. It may sound basic, but a good digital calendar is one of the most powerful tools in college. Deadlines, classes, meetings, study blocks, and reminders all need a place to live. When you use a calendar consistently, you stop carrying your whole schedule in your head.

A calendar also helps you plan realistically. It shows where your time actually goes. Many students assume they have plenty of time until they map out a week and realize how packed it really is. That awareness can prevent last-minute panic and help you build healthier study habits.

How to Build a Smarter College Workflow

The goal is not to download every popular app and hope your life changes overnight. Too many tools can become a distraction of their own. What really works is choosing a few tools that solve your biggest problems and using them consistently.

If you struggle with organization, start with Notion and Google Calendar. If writing feels difficult, Grammarly and Zotero can give you structure and support. If procrastination is your biggest enemy, Todoist and Forest can help you regain control. If your classes involve presentations or student activities, Canva will quickly become one of your favorites. And no matter what you study, Google Drive remains essential because it keeps your work safe and accessible.

Think of these tools like a team. Each one has a different role, but together they make student life smoother and more efficient. You still need discipline and effort, of course. No app can do your learning for you. But the right tools can remove unnecessary friction and help you focus on what really matters.

In the end, college success is not only about working harder. Very often, it is about working smarter. With the right tech tools, you can spend less time feeling overwhelmed and more time actually making progress. That shift may seem small at first, but over one semester, it can change everything.

Iarnród Éireann Travelers Can Now Pay with PayPal

Iarnród Éireann has introduced PayPal as a payment option at checkout on their website and app, giving millions of travelers in Ireland and overseas a simple and secure way to purchase rail tickets. Customers can purchase tickets directly from their PayPal account using either their PayPal balance, or other funding source.

Iarnród Éireann is one of Ireland’s preferred transport providers, carrying over 55 million passengers in 2025. By enabling PayPal on their website and app, the company is adding another convenient payment option for customers worldwide to book tickets, when travelling with Iarnród Éireann.

Travelers expect payments they know and trust, wherever they book,” said Jonas Breding, General Manager, PayPal Northern Europe. The early results of our cooperation show clear international demand, with more than 20 percent of Iarnród Éireann transactions via PayPal coming from outside Ireland, with a significant share of them from the United States.”

“Our priority is to make booking rail travel easy to buy, easy to use, and as accessible as possible,” said Keith Faherty, Head of Digital Channels at Iarnród Éireann“By adding PayPal to our supported payment methods, we are giving our customers what they want – greater choice and reassurance at checkout – making the first step of their journey even easier and more convenient, wherever they are travelling from.”

PayPal’s cooperation with Iarnród Éireann marks another step in strengthening the company’s presence in Ireland’s travel sector and reinforces its long-term commitment to the Irish market. PayPal has operated in Ireland since 2003, with Dublin being home to one of its largest European hubs.

How Niche Dating Apps Are Changing the Way People Connect Online

Online dating has been part of everyday life for more than a decade, but the technology behind it is continuing to evolve. While large platforms still dominate the market, a growing number of users are exploring niche apps designed around shared interests or values.

The shift reflects a broader change happening across digital platforms. Instead of trying to appeal to everyone, many apps now focus on specific communities where users already have something in common before they even start a conversation.

Moving Beyond Mass-Market Dating Apps

Traditional dating platforms were built around scale. The larger the user base, the greater the number of potential matches.

However, this model can sometimes create the opposite problem. When thousands of profiles are available, users often spend more time sorting through incompatible matches than actually building connections.

Technology companies are starting to respond by creating platforms designed around clearer expectations.

These apps typically highlight lifestyle choices, interests, or beliefs directly within user profiles. That approach helps people begin conversations with more context rather than discovering major differences later.

The Rise of Community-Driven Apps

One example of this shift is SALT, a dating app designed specifically for Christian singles.

The platform connects users across multiple countries and allows people to highlight personal values alongside their interests. Features such as the ability to see who is currently active and search globally for other users make it easier to start conversations in real time.

SALT also includes live audio discussions called “Table” events where users can join group conversations about everyday topics, relationships, and life experiences. These kinds of features are becoming more common across modern apps as developers look for ways to create a stronger sense of community rather than simply matching profiles.

Privacy and Transparency Still Matter

Another important topic in the dating-app industry is data privacy. Research has shown that some platforms collect and share large amounts of user data with third parties, including location and behavioural data. 

Because of this, users are increasingly paying attention to how apps handle personal information and how transparent companies are about their data policies.

For developers, building trust around privacy and security has become just as important as improving algorithms or adding new features.

What’s Next for Dating Technology?

As technology continues to evolve, the dating-app landscape is likely to become even more specialised.

Artificial intelligence is already helping improve matchmaking algorithms, while new social features are turning dating apps into hybrid communities that combine messaging, live conversations, and shared interests.

The trend toward niche platforms suggests that the future of dating technology may not be about having the largest possible network, but about helping people find the right communities online.

In an increasingly crowded app ecosystem, clarity and shared context are becoming powerful features in their own right.

Lidl and 1GLOBAL: Shaping the Future of Mobile Connectivity Together

1GLOBAL, a pioneer in global telecommunications solutions, and the companies of the Schwarz Group, one of the world’s largest retail groups, are entering into a comprehensive strategic partnership. To this end, the companies of the Schwarz Group are acquiring a 9.9 percent stake in 1GLOBAL. The company will serve as the exclusive technology partner for mobile connectivity for the next five years. This comes off the back that Lidl is entering the mobile market and if it will reach Ireland we yet have to find out we do know though it will be launching in the UK

Lidl is the partner that shares our vision: We want to make mobile communications as intuitive, flexible, and digital as possible for millions of people” – Hakan Koç, founder and CEO of 1GLOBAL.

Against this background, 1GLOBAL and Lidl, one of Europe’s leading food retailers, will drive the digital transformation in the telecommunications market. With the help of Lidl Connect and Lidl Plus, the two companies will jointly introduce national connectivity services in Lidl’s markets.

Partnership Enables New Telecommunications Offerings from Lidl

Together with 1GLOBAL, Lidl is addressing a key need among telecommunications users: easily accessible, flexible, and affordable connectivity of the highest quality without long-term contract commitments. The solution and core of the partnership: Lidl will become a Mobile Virtual Network Operator (MVNO) itself, enabling it to offer mobile services to its customers independently. In collaboration with 1GLOBAL, Lidl will enter into partnerships with local mobile network operators to respond flexibly to local requirements.

Together, 1GLOBAL and Lidl are transforming the industry and expanding the overall telecommunications market: established network operators benefit as partners from Lidl’s reach, growth, and higher utilization, while Lidl handles customer acquisition and service. As a fully regulated telecommunications provider, 1GLOBAL supplies the technical platform as well as telecommunications licenses and partnerships with mobile network operators in twelve countries, which are expected to expand to over 30 countries in the future.

In addition, the strategic partnership includes the development of innovative telco solutions on STACKIT, the Schwarz Group’s cloud solution. Data sovereignty, particularly regarding the secure handling of customer data, is a top priority here.

Hakan Koç, founder and CEO of 1GLOBAL, explains: “Lidl is the partner that shares our vision: We want to make mobile communications as intuitive, flexible, and digital as possible for millions of people. Our technology focuses on digital offerings tailored to the needs of users and their various devices. We want to successfully drive the technological transformation of the global telecommunications market in the best interests of people.”

Julian Beer, Executive Vice President of Purchasing at Lidl International: “We are democratizing mobile communications. Simple, affordable, and of the highest quality. We are very much looking forward to collaborating with 1GLOBAL. This partnership enables us to become active as an MVNO ourselves. In doing so, we are setting new standards and making affordable mobile communications easier than ever for our customers. By integrating state-of-the-art technology, we can meet the needs of millions of customers for uncomplicated connectivity for their devices. Thanks to our reach of well over 12,000 stores and more than 100 million customers in our Lidl Plus loyalty app, we are creating an attractive platform for established telecommunications companies.

Synergy of customer and market advantages

Lidl has been offering prepaid mobile plans through Lidl Connect since 2015. As part of the collaboration with 1GLOBAL, Lidl Plus, Lidl’s digital customer card, will also play a central role. Lidl Plus is available in all European Lidl countries. For millions of people, Lidl is a trusted partner in everyday life. In the future, this will also include an affordable, high-quality mobile phone plan without long-term contracts, as well as the ability to easily manage their services via the Lidl Plus app.

“With this step, we are consistently evolving our loyalty app into a lifestyle companion for our customers and, with affordable connectivity, creating an offering that is relevant for the entire family. We are integrating this seamlessly with our core business,” says Julian Beer.

TAPO CP500 outdoor pan and tilt security camera review

The Tapo CP500 outdoor pan and tilt security camera is a budget security camera with many features of high end cameras including a 360 degree view on board and also comes with a patrol feature.

This has several mounting options making it more versatile for placement depending on where you want it which is excellent.

This will take about 5 minutes to install and set up including the app which is simple to use has a nice UI and nothng to cumbersome in the menu structure to find features.

You have the ability to expand storge via sd card or use their cloud options which come at a cost like most security cameras these days and there is no sd card in the box.

This is a wired camera so you must be wise on where it is stored for cable worries and again the wire is not the longest on this one like many of tapos wired cameras but most should be fine.

The camera offers many good features for the price and has great night vision you can make zones timed patrols you can pan an tilt it on the fly and it also follows objects once set up which is an excellent feature to track something that could be an intruder for example of your postman dropping a package over the side gate.

There is a siren sepaker and spotlight on the security camera which is also usefull you can see all these in action in the full hands on video review below along with a full demo of the app and features

The video quality is quite good even at night giving you good detail overall and footage which can be downloaded and shared or stored on device and for the money this is a great option for those who want peace of mind if away or just general security for their home.

The App

 

  • Person Detection and Motion Tracking-Smart AI identifies a person while tracking motion with high-speed rotation, notifying users as needed.
  • Person detection and motion tracking
  • Night Vision (up to 98 ft)-Ensures your safety by providing a clear visual distance of up to 98 ft even in total darkness.
  • Physical Privacy Mode —— Maintains your privacy with the lens physically blocked by the housing
  • Flexible Storage Choices —— Save recorded videos to an installed microSD card(up to 512 GB), or use Tapo Care cloud storage service
  • 360° Visual Coverage —— Provides 360° horizontal and 130° vertical range to cover every corner

BUY

Other security camera reviews

Video review

Lidl Ireland makes LGFA players stars of the screen with ‘Greatness Deserves to be Seen’ campaign

Lidl Ireland and the Ladies Gaelic Football Association (LGFA) are calling on supporters across the country to turn out in force this weekend for the Lidl National Football League Finals on Saturday 11th and Sunday, 12th, as the top teams across all four divisions compete for silverware.
Following a highly competitive League campaign, the finals represent a showcase of the very best of Ladies’ Gaelic Football, with players delivering exceptional standards of skill, athleticism and intensity throughout the season.
With over 63 hours of TV airtime dedicated to LGFA players since January 2026, supported by a national social media campaign across TikTok and Instagram, the campaign has been viewed more than 12 million times by audiences across Ireland, creating opportunities for the Irish public to see the game and its players ahead of the all important finals this weekend.
Despite this boost, challenges remain around visibility and recognition. Just 8% of LGFA players feel that current media coverage accurately reflects the true standard of the game, highlighting the need for continued support both on and off the pitch.
Lidl and the LGFA are encouraging fans to attend, back their counties, and experience firsthand the quality of the women’s game, ensuring that the excellence on the pitch is matched by the energy and support in the stands.
The call to action comes as Lidl research conducted by Red C highlights both the progress and the ongoing challenges facing women’s sport in Ireland. While 80% of people believe inequality still exists between men’s and women’s sport, there are clear signs of positive momentum, with one in five people reporting increased interest in women’s sport over the past year.
Importantly, perceptions are shifting. Almost two-thirds (65%) of respondents now rate women’s sport as “high quality,” a significant increase in recent years. Media coverage of the LGFA has also tripled since 2020, supported in part by sustained investment and campaigns such as Lidl’s ‘Greatness Deserves to Be Seen’. However, a significant gap remains, with men’s sport still receiving 15 times more coverage.
Through its ‘Greatness Deserves to be Seen’ campaign, Lidl has helped shine a spotlight on the skill and thrill of the game by ‘crashing’ its own TV advertisements to show one of the
many iconic moments in the sport instead of the retailer’s weekly offers. From Carla Rowe’s iconic back heel goal to superb strikes into the back of the net from Armagh’s Aimee Mackin and Kerry’s Danielle O’Leary and an overhead fisted goal by Tipperary’s Aishling Maloney, the campaign settles the score that when it comes to quality and skill, the ladies’ game has it in abundance.
As momentum continues to build, the message is clear: the talent is there, the quality is undeniable, now it’s time for supporters to get behind the game.
Robert Ryan, Chief Executive Officer of Lidl Ireland and Northern Ireland, said:
“We are incredibly proud of the impact that our ‘Greatness Deserves to be Seen’ campaign has had in bringing the skill of the game to new audiences who may never have engaged before.  Through our LGFA partnership over the past decade, and with our renewed investment of €7.5 million in the years to come, we continue to work to elevate the visibility and profile of the game. However, the reality is that there is still more to be done to ensure the brilliance we see on the pitch is matched by the support in the stands.
 
As we approach the Lidl National League Finals this weekend, I’m encouraging all Gaelic Games fans to come out and support these players. Through our ‘Greatness Deserves to Be Seen’ campaign, we are shining a spotlight on the skill, dedication and excellence of LGFA players. Now, we are calling on supporters across the country to play their part. Get behind the teams, attend the finals, and help ensure that the greatness on the pitch is truly reflected in the stands.”
 
 
Trina Murray, LGFA President, said:
“As we approach the Lidl National League Finals, it’s important that we continue to get behind our players. The standard of football throughout this year’s league campaign has been fantastic, showcasing the skill, intensity and commitment that defines the LGFA. These finals are a brilliant opportunity for supporters to come out, show their backing, and experience the quality of the women’s game firsthand. We are incredibly fortunate to have such strong role models across our counties, inspiring the next generation both on and off the pitch, and I wish all teams the very best in the finals.”
 
Lidl Ireland has reaffirmed its long-term commitment to the LGFA and women’s sport more broadly, announcing a €7.5m extension of its LGFA partnership for the next five years. Combined with a previous €15m investment over the last ten years, Lidl’s total support for the LGFA now totals €22.5m, representing a significant and sustained effort to advance and promote women’s sport across Ireland.
The Division 1 final will be held in TUS Gaelic Grounds between Cork and Galway at 5pm on Saturday 11th April, while the Division 2 final between Cavan and Donegal will be at 3pm at St Tiernach’s Park in Clones, Monaghan, on the same day. Also on Saturday, the Division 3 final will see Louth face Antrim at 1pm in St. Oliver Plunkett Park, Crossmaglen and on Sunday 12th April,  Carlow will take on Leitrim at 2pm in Grant Heating St.Brendan’s Park, Birr, in the Division 4 Final.

Tickets for the Lidl National Football League Finals are priced at €15 for adults, €10 for students and OAPs, and €5 for juveniles and €2 for U12s.
Peil na mBan Beo will also be available to audiences globally on the TG4 Player at www.tg4.ie/beo and on the TG4 Mobile and Smart TV App.