Tag: amplify

HP Announces Enhanced Partner Compensation Structure

Today at the Amplify Conference, HP Inc. announced new benefits through its Amplify™ partner program to help partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding the Amplify AI program with new resources and use cases to help partners accelerate adoption. Additionally, the HP Amplify Impact sustainability program surpassed its 2025 enrollment targets, with participating partners seeing an increase in request for proposal (RFP) win rates. 

“In today’s fast-changing technology landscape, HP’s commitment to empowering our partners for success in the future of work is more important than ever,” said Neil MacDonald, UK and Ireland Channel Director at HP. “AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity, and impact.” 

HP Partner Program Evolves for Long-Term Growth  

HP is dedicated to shaping the future of work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of HP’s AI-enabled portfolio of products and solutions. To create new opportunities for HP Amplify partners to grow and stay ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of the HP Amplify partner program. This initiative rewards both commercial, distribution and retail partners for selling across the HP portfolio. 

In 2023, HP introduced the More for More benefit, a rate multiplier that boosts sales and compensation for qualified partners. Building on More for More, HP is expanding the initiative to include the entire portfolio of HP products and solutions under the new structure. This new initiative will launch on May 1 for commercial partners, with a rollout for retail and distribution partners later this year.  

For partners with specialised businesses, HP will continue to reward the unique value and capabilities their expertise brings to the market.  

Expansion of HP Amplify AI Program Drives AI Adoption and Upskilling   

Today HP announced the expansion of its HP Amplify AI program including new customer use cases, instant access to AI experts and personalised AI pathways and training modules including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass for advanced AI knowledge.  

In addition, HP introduced a new tailored and condensed training path for partner executives, covering various AI-focused topics and featuring short video use cases that highlight the tangible business benefits of AI. These concise and practical resources enable executives to make informed decisions and facilitate discussions with customers that drive positive outcomes.

 Through collaboration with Alliance Partners and the comprehensive education opportunities offered, HP reaffirms its commitment to lead in AI innovation and partner enablement, delivering effective solutions to customers worldwide. As the demand for AI continues to rise, HP remains at the forefront, empowering businesses to unlock the full potential of AI technologies. 

Enhancing Productivity and Partner Experience 

HP is continuously expanding its suite of AI-powered tools, including chatbots, to create positive experiences for partners. To further improve efficiency and streamline business processes, HP has outlined a two-year roadmap aimed at transforming the HP Partner Portal into a more comprehensive digital platform that leverages AI technologies. As part of this initiative, HP plans to launch a Partner AI Assistant to facilitate faster digital interactions, simplify onboarding, personalise user experiences, and provide real-time support, among other benefits.  

HP Amplify Impact Surpasses Participation Goals and Doubles Sustainable Sales 

Since 1939, HP has been committed to driving meaningful Sustainable Impact. In 2021, the company launched HP Amplify Impact, the IT industry’s first sustainability program for channel partners, which has now exceeded its goal of enrolling 50 percent of Amplify partners by 2025. 

As sustainability becomes a key factor in evolving customer requirements, HP is equipping partners to meet legislative and customer demands. The HP Amplify Impact program offers best-in-class assessments, resources, and training to support partners on their sustainability journey. Participating partners have seen a 70 percent increase win rate, leading to a twofold increase in sustainable sales year over year. 

With partner capabilities expanding, HP has shifted the program’s focus from helping partners develop sustainability plans to addressing customer needs and enhancing business growth with a positive environmental impact. This strategic shift aims to further empower partners to thrive in a competitive market while maintaining a commitment to sustainability.

HP Announces 80+ New Devices at Amplify Conference

At its annual Amplify Conference, HP Inc today announced new products and services designed to shape the future of work, empowering people and businesses to create and manage their own way of working. The company unveiled more than 80 PCs, AI-powered print tools for SMBs, and Workforce Experience Platform enhancements all built to drive company growth and professional fulfillment.  

“HP is translating AI into meaningful experiences that drive growth and fulfilment,” said Neil Sawyer, HP Managing Director North West Europe. “We are shaping the future of work with game-changing AI innovations that seamlessly adapt to how people want to work.” 

Leading the Future of Work 

HP’s 2024 Work Relationship Index reports that only 28 percent of workers have a healthy relationship with work. Companies and people are seeking better work experiences and new advancements in technology – from seamless device connectivity to AI applications – that can help people work faster, think more creatively, and connect on a deeper level.  

With customers looking to refresh their devices to Windows 11, HP is supercharging its PCs to take advantage of the latest technologies available with select models qualifying as Copilot+ PCs, so work doesn’t feel like work:  

·       The HP EliteBook 8 Series is masterfully redesigned with mainstream enterprise workers in mind, delivering AI-powered productivity and seamless collaboration in a repairable and upgradeable package. With NPU options up to 50 TOPS, experience up to 224% better power efficiency and up to 43 times faster AI image generation for incredible performance gains versus previous non-NPU models.

·       The HP EliteDesk 8 Series brings AI powerfully and securely to the company’s desktop portfolio. These devices are ideal for corporate project managers and workers who need a reliable PC that can manage even the most demanding projects for smarter workflows and productivity. This is the world’s first business desktop PC portfolio to protect against quantum computer hacks, combining high performance with lower power consumption to reduce costs.  

·       The HP EliteStudio 8 AiO G1i is the perfect tool for an on-the-go employee constantly moving around the office. As the world’s first commercial PC with integrated KVM ability through HP Device Switch, an employee can use the all-in-one for work or quickly plug their laptop into the AIO with a single cable to power the notebook and access all the available peripherals.  

·       The OmniBook X Series is designed for creators who need a PC that adapts to their workflow, whether it be a svelte 14-inch flip device to ideate and draw, or a powerhouse clamshell 17.3-inch PC to power through their larger-than-life creations. The OmniBook 7 Series is built for power users on their PC for all-day productivity for school or work. And the OmniBook 5 Series is ideal for families and students with a versatile design that’s built for streaming, light gaming, and personal productivity. Devices across the consumer notebook portfolio are offered in a variety of sizes with powerful Intel Ultra or AMD Ryzen™ processors. 

  

HP is also delivering powerful new AI software experiences to complement this next generation of AI PCs.  Qualifying consumer and commercial devices from HP are equipped with exclusive software designed to transform how people work in the office, at home, and everywhere in between:  

·       HP AI Companion is an advanced on-device AI research assistant that delivers instant answers and secured file analysis, even without an internet connection. New features planned for this Spring include intuitive voice and text commands and built-in keylogger protections to enhance productivity while keeping data secure on the device.  

·       HP Go plans to deliver seamless global connectivity for highly mobile professionals. With automatic network switching regardless of carrier, advanced fleet management, and effortless setup, road warriors can connect and be productive wherever work takes them. The HP Go service option will first be available on the HP EliteBook 6 G1q powered by Snapdragon X Series, making it the world’s first AI PC with zero-touch multi-carrier 5G deployment. 

·       Poly Camera Pro newest features make virtual interactions and video conferencing more dynamic and engaging, with AI-powered features like Magic Background, seamless streaming integrations, and presenter overlays.[12] Multi-camera support, customisable aesthetics, and auto-framing transforms any workspace into a professional studio experience. 

  

HP is changing the way customers print and manage documents, making it easier and more efficient with new features and technology: 

·       Two new features to its collection of AI-powered tools that help SMBs simplify and enhance the print experience. The first feature streamlines the process of sharing scanned documents by using AI to summarise them and draft an email with the document attached, allowing for easy sharing via email or chat. The second feature offers automatic and guided redaction to safeguard sensitive information, ensuring that private data remains secure on HP devices without requiring a cloud connection. These innovations aim to reduce the complexity and enhance the security of document handling for small businesses.  

·       The HP LaserJet Enterprise 8000 Series Printers are the world’s first printers that protect against quantum computer attacks. They provide enhanced hardware-level security for highly regulated organisations that rely on secure printing, ensuring protection against future quantum computer attacks while seamlessly integrating with Zero Trust architectures. 

·       The HP Latex R530 Printer is the only compact all-in-one HP Latex printer, capable of handling both rigid and flexible media. Its digital operation simplifies workflows and maximises space, boosting efficiency. It helps small and medium-sized print shops (PSPs) meet customer demands with high-quality prints and impressive output. 

  

HP provides IT with valuable insights that empower employees to thrive with HP Workforce Experience Platform (WXP) enhancements and expanded availability. New features include:  

·       AI Sentiment Analysis now includes AI capabilities to assess and improve employee experience by analysing thousands of free text surveys. 

·       Fleet Explorer is a new AI-powered natural language processing (NLP) tool lets users query fleet data instantly for insights. 

·       Vyopta Integration enables HP and Vyopta customers to now check on the overall health of their organisation’s collaboration environment in WXP. 

·       Pre-built scripts, alerts and dashboards help organisations monitor fleets, automate workflows.  

  

Shaping the Future in Play 

  

Technology can also offer people a smooth transition from work into play. According to Mohamed Ala Saayed, Senior Program Director & Fellow, Frost & Sullivan, “About 60% of gaming PCs owners likely use their systems for work-related activities in addition to gaming.”

  

New gaming hardware across OMEN and HyperX delivers meaningful performance and personalisation for the ultimate in gameplay:  

·       The OMEN 16 Slim Gaming Laptop redefines portable gaming with its ultra-thin design to game anywhere. The PC delivers next-level performance with up to Intel® Core™ Ultra 9 285H processors, and comes with up to an NVIDIA® GeForce RTX™ 5070 Laptop GPU for next-level graphics fidelity.   

·       The OMEN Transcend 14 Gaming Laptop is refreshed to deliver the same powerful CPU and GPU performance as the OMEN 16 Slim for gamers and creators on the go, bringing 25% more power.

·       OMEN AI is a personalised, one-click solution that recommends the best system, hardware, and gaming settings based on each unique device and game to eliminate endless tinkering. Accessible within OMEN Gaming Hub, OMEN AI is available on all HP gaming and consumer PCs.  

·       The HyperX Cloud III S Wireless Gaming Headset delivers unmatched comfort and immersive audio for up to 120 hours of battery life in 2.4GHz and up to 200 hours in Bluetooth mode on a single charge. HyperX-tuned acoustics ensure crystal-clear audio and the durable yet flexible design, boom and boomless mic options, and customisable earcup plates let gamers play longer, sound better, and do it in style.