Tag: #amazon

4 Ways to Optimize Your Amazon Business to Meet Your Goals and Grow

Are you an Amazon seller struggling to achieve your business goals? With over 2.5 million active sellers on the platform, it’s no surprise that competition is fierce. But fear not! There are ways to optimize your Amazon business and stand out from the crowd. In this blog post, we’ll share four effective strategies for growing your Amazon business and reaching your targets. From refining your business model to utilizing powerful tools, these tips will help take your Amazon business to the next level!

Amazon Business Model

One of the key factors in optimizing your Amazon business is understanding and refining your business model. The Amazon marketplace offers various selling models, including wholesale, private label, retail arbitrage, and dropshipping.

Wholesale involves purchasing products from manufacturers or distributors at a discounted rate and reselling them on Amazon for a profit. Private labeling allows you to create unique products under your brand name while utilizing third-party manufacturers. Retail arbitrage involves sourcing products from brick-and-mortar stores and reselling them on the platform.

Dropshipping enables you to sell products without holding inventory by partnering with suppliers who ship directly to customers. Each model has its advantages and disadvantages, so it’s essential to evaluate which one aligns best with your goals and resources. Also, an amazon fba business model is also an option, which allows you to store and ship products directly from an Amazon warehouse. Keep in mind that as you grow your business, you may want to experiment with different models to maximize your profits.

Amazon Business Strategy

Amazon’s business strategy is focused on customer satisfaction, and they consistently strive to provide the best possible shopping experience. To achieve this goal, Amazon uses a combination of technology, innovation, and customer feedback to improve its platform continuously.

One key aspect of their strategy is offering competitive prices and fast shipping options. They use advanced algorithms to monitor prices across the web and ensure that customers are getting the best deals. Additionally, they offer multiple shipping options such as same-day delivery or free two-day shipping for Prime members.

Another important aspect of Amazon’s strategy is its robust product search engine. Customers can find products easily by searching for keywords or browsing through categories. This makes it easier for sellers to reach potential buyers with targeted ads.

Amazon Business Tips

Amazon is a giant in the world of e-commerce, and as such, it can be overwhelming for small businesses to make a mark. However, there are ways to optimize your Amazon business model that will help you stand out from the crowd. One important tip is to focus on customer reviews. Positive feedback can increase your visibility and credibility on Amazon’s platform. Encourage customers to leave honest reviews by following up with them after purchase and providing exceptional customer service.

Another tip is to utilize Amazon’s advertising tools effectively. Sponsored Products, Sponsored Brands, and Sponsored Display ads can boost your product visibility and drive sales if used strategically. It’s also crucial to keep an eye on your competition by monitoring their pricing strategies, promotions, and keywords they use in their listings. This information can help you adjust your own strategy accordingly.

Amazon Business Tools

As an Amazon business owner, it’s important to have the right tools at your disposal to help you optimize and grow your business. Fortunately, Amazon offers a range of helpful tools that can make managing and growing your business easier. One such tool is the Amazon Seller App, which enables you to manage your inventory, track sales and respond to customer messages on the go. It’s free for all registered sellers and available for download on both iOS and Android devices.

Another useful tool is the Amazon Advertising platform. This allows you to create targeted ad campaigns that will be displayed prominently in search results or across other areas of the site depending on what suits best your goals. 

In addition, there are also third-party software solutions like Helium 10 that provide extensive features such as keyword research (Cerebro), and product listing optimization (Frankenstein) among many others which can give further insight into how you could optimize listings better than competitors while having different functions in one place.

Optimizing your Amazon business to meet your goals and grow takes effort, but it is worth it. By following the tips mentioned above, you can increase visibility, drive sales and build a strong brand presence on Amazon. Remember to keep track of data analytics regularly and adjust strategies accordingly. Amazon continues to dominate e-commerce globally, making it an essential platform for businesses looking to expand their reach online. 

With the right tools and strategy in place, you can make substantial progress towards achieving your objectives on Amazon. So go ahead and implement these optimization techniques today! Your business will thank you for it in the long run.

AWS – Harnessing the power of plants to decarbonise our data centres

In January 2023, Amazon Web Services (AWS) started transitioning to hydrotreated vegetable oil (HVO) to power backup generators at its data centre sites in Europe, with sites in Ireland and Sweden among the first to make the switch. Backup generators are used at data centre sites to provide back up power in the very rare instances when the main source of power is interrupted.

HVO is a renewable, biodegradable and non-toxic fuel that can be made from waste cooking oil, or vegetable, plant and residue oils. It can reduce greenhouse gas emissions by up to 90% over the fuel’s lifecycle when compared with fossil diesel. HVO and other renewable diesels are proven to be more compatible with industrial machinery than biodiesel as they don’t require any modification to the fuel systems and can remain stable even in the coldest winter temperatures. This versatility allows AWS to fill the tanks of its backup generators with HVO without any operational changes and use it across different regions and colder climates.

In the future, AWS aims to use HVO at all its data centre sites across Europe, certified through AWS certification. But for this to happen there has to be an accessible, steady, and sustainable supply of HVO. That’s why AWS is helping to develop a global supply chain, working with local organisations like Certa in Ireland, and is investing in the procurement of HVO that only comes from renewable sources, with raw materials that are traceable to their origins and not derived from sources that would impact highly biodiverse areas.

Andrew Graham, Managing Director of Certa Ireland said: “We’re excited to be working with AWS to help drive their renewable energy transition through the supply of our HVO. At Certa, our mission is to connect our customers with the most progressive energy solutions available, and as a straight drop-in replacement for conventional diesel, our HVO Bio Fuel provides up to 90% reduction in carbon emissions instantly with no generator retrofitting required. We look forward to continuing the energy transition journey alongside AWS.”

Neil Morris, Director of Infrastructure Operations, Northern Europe, at AWS said: “At AWS, we’re committed to and invested in sustainability because it’s a win all around—it’s good for the planet, for business, for our customers, and for our communities. Transitioning to HVO is just one of the many ways we’re improving the sustainability of our data centres, decarbonising our operations, and working towards Amazon’s company-wide goal to meet net-zero carbon by 2040, 10 years ahead of the Paris Agreement. By making this commitment to using sustainably-sourced HVO at our data centres sites, we hope to pave the way for other businesses, and help establish a global supply chain that will accelerate change across Europe working in collaboration with other organisations.”

Our commitment to meet net-zero carbon by 2040

The move is a part of Amazon’s commitment to be net-zero carbon by 2040—10 years ahead of the Paris Agreement – and as outlined in The Climate Pledge, which the company co-founded in 2019. The Pledge now has over 400 signatories, including Best Buy, IBM, Microsoft, PepsiCo, Siemens, Unilever, Verizon, and Visa. As part of this Pledge, Amazon is on a path to powering its operations with 100% renewable energy by 2025, five years ahead of its initial 2030 target. Amazon is the largest corporate buyer of renewable energy—a position it’s held since 2020 according to Bloomberg New Energy Finance, and the company now has 401 projects globally, including 164 wind farms and solar farms, and 237 rooftop solar projects on Amazon facilities.

In addition to transitioning to HVO, Amazon is investing in alternative fuel options to replace diesel and other fossil fuels to further decarbonise its operations. For example, Amazon has signed an agreement with Plug Power to supply green hydrogen for its transportation and building operations starting in 2025. Amazon also continues to transform its transportation network, including electrifying its delivery fleet. It currently has thousands of electric delivery vehicles from Rivian in more than 100 cities and regions in the U.S., thousands of electric vans delivering packages to customers in Europe, and several electric vehicle partnerships in APAC. In addition, the company is investing $2 billion in the development of decarbonising services and solutions through the Climate Pledge Fund.

Learn more about Amazon’s sustainability commitments here.

Make Your Amazon Product Launch Successful With Professional Amazon Photography

Amazon’s product launch can be an intimidating undertaking. With hundreds of thousands of similar items competing for attention, it’s important to make sure your product stands out with high-quality photography that not only looks professional but accurately represents your item’s quality, features, and benefits. By investing in Amazon photography services, you can unleash the potential of your product launch on the world’s largest marketplace. 

Simplifying Your Amazon Product Launch With Professional Amazon Photography

Professional Amazon photography can play an important role in increasing sales and making your products unique from the competition. Investing in an Amazon product photoshoot gives you clear visuals that create a lasting impression on customers while meeting all of Amazon’s requirements for marketing materials. This blog post will explore how professional Amazon photography can help make your product launch successful.

Enhances Product Appeal

Amazon photography services are a key resource to spruce up your product listing when launching it on Amazon. With professional Amazon photography, you can be sure that your product’s appeal is heightened and that customers who view it will stay longer on-site to read its description or decide whether they want to purchase it.  

High-quality images of your product let customers know you take pride in what you offer and encourage them to trust the product’s listed specifications. With beautiful Amazon images, potential buyers can get a clear sense of what they’re buying, ensuring they have the confidence needed to make that purchase. Amazon product photoshoots can give even an unknown seller the legitimacy they need to stand out among the far more experienced competition. 

Conforms To Amazon’s Guidelines 

Professional Amazon photography services provide a unique opportunity to maximize the success of your Amazon product launch. Not only will these services create crystal-clear images that capture the essence of your product, but they’ll also ensure that all images abide by Amazon’s guidelines. 

Their team of experts knows exactly how to style, light, and shoot products in a way that meets Amazon’s strict guidelines for photographs. This ensures that you don’t put yourself at risk and lets Amazon visitors know what to expect when they click on the listing page. Investing in Amazon photography services gives companies peace of mind knowing their product photos will be done correctly.  

Increase In Sales

Amazon product photoshoot will help ensure that all of your products are showcased in the best possible light, and the importance of this cannot be understated. By having professional Amazon photos taken of your product, potential customers will be more likely to purchase it since the pictures’ quality communicates the item’s value and professionalism.

Amazon customers rely on high-quality visuals when making their purchase decisions, so taking advantage of Amazon photography services is an easy way to give your product an edge. Investing in Amazon photography upfront can pay off significantly down the road, as it could lead to increased sales for your Amazon product launch.

Advantage Over Competitors

Investing in professional Amazon product photography is a huge asset when launching a new product on Amazon. It gives your company an edge over competitors by having a polished, attractive image for buyers. An Amazon product photoshoot will capture the highest quality pictures of your products, allowing customers to truly understand the features and benefits of what you offer.  

Quality images showcase attention to detail and are worth their weight, especially when trying to establish a brand presence on Amazon. From HD photos displayed on Amazon’s storefront to detailed images within product pages, investing in Amazon photograph services is an easy yet powerful way to get noticed. 

Highlights Company Brand And Value

A Professional Amazon product photoshoot can be a powerful tool to boost your Amazon product launch. High-quality commercial photos are the best way to showcase the features and value of your brand, providing the necessary visual stimulation that users need to make informed purchase decisions. 

Not only will using Amazon photography help your brand stand out from the crowd, but it’s also essential if you want potential customers to feel positively inclined toward your business, making them more likely to buy into what it offers. So, investing in professional Amazon photography is a great way to ensure successful results for any Amazon product launch. It can also be a motivating factor when taking your product’s attempt and leading generations through maximum visibility/impact.

Narrows Down Choices

High-quality photos will make customers feel more confident in their buying decision, and they’re sure to be impressed by the enticing images that showcase your Amazon product. Professional Amazon photography relieves customers of the overwhelming feeling they can experience when faced with too many options.

It will narrow down customer choices and make them focus on the Amazon product you are launching, providing you with maximum exposure. So, with an Amazon product photoshoot, you can create powerful images that captivate your target audience and help launch your amazon product more effectively.

Final thoughts

As we have explored in this post, professional Amazon photography can simplify the product launch process by giving your products the best chance for success on the competitive Amazon platform. You can make a more attractive and memorable product launch by creating high-quality visuals.

With professional Amazon photography, you can rest assured that your launch will have the higher caliber of photography it deserves. It will also give your Amazon product launch an edge over other products. So, if you’re looking to give your entire product launch the upper hand, look no further than investing in professional Amazon photography. You won’t regret it!

AWS Makes Water Positive Commitment to Return More Water to Communities Than It Uses By 2030

Today at AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced it will be water positive (water+) by 2030, returning more water to communities than it uses in its direct operations. The company also announced its 2021 global water use efficiency (WUE) metric of 0.25 liters of water per kilowatt-hour, demonstrating AWS’s leadership in water efficiency among cloud providers.

AWS is already well on the path to becoming water+ and as part of this new commitment will report annually on its WUE metric, new water reuse and recycling efforts, new activities to reduce water consumption in its facilities, and advancements in new and existing replenishment projects. To learn more about AWS’s water+ commitment visit: https://sustainability.aboutamazon.com/water.

 

“Water scarcity is a major issue around the world and with today’s water positive announcement we are committing to do our part to help solve this rapidly growing challenge,” said Adam Selipsky, CEO of AWS. “In just a few years half of the world’s population is projected to live in water-stressed areas, so to ensure all people have access to water, we all need to innovate new ways to help conserve and reuse this precious resource. While we are proud of the progress we have made, we know there is more we can do. We are committed to leading on water stewardship in our cloud operations, and returning more water than we use in the communities where we operate.  We know this is the right thing to do for the environment and our customers.”

AWS has been driving four key strategies in pursuit of becoming water+ by 2030: improving water efficiency, using sustainable water sources, returning water for community reuse, and supporting water replenishment projects.

 Water efficiency: AWS is constantly innovating across its infrastructure to reduce water consumption. It achieves its industry-leading water efficiency by using advanced cloud services, such as Internet of Things (IoT) technologies, to analyze real-time water use and identify and fix leaks. AWS further improves operational efficiency by eliminating cooling water use in many of its facilities for most of the year, instead relying on outside air. For example, in Ireland and Sweden, AWS uses no water to cool its data centers for 95% of the year. AWS also invests in on-site water-treatment systems that allow it to reuse water multiple times, minimizing water consumed for cooling.

Sustainable sources: AWS uses sustainable water sources, such as recycled water and rainwater harvesting, wherever possible. Using recycled water, which is only suitable for a limited set of applications such as irrigation and industrial use, preserves valuable drinking water for communities. In Northern Virginia, AWS worked with Loudoun Water to become the first data center operator in the state approved to use recycled water in direct evaporative cooling systems. AWS already uses recycled water for cooling in 20 data centers around the world and has plans to expand recycled water use in more facilities as it works toward becoming water+.

Community water reuse: After maximizing the use of water in its data centers, the spent liquid is still safe for many other uses, and AWS is finding more ways to return it to communities. In Oregon, AWS provides up to 96% of the cooling water from its data centers to local farmers at no charge for use in irrigating crops like corn, soybeans, and wheat.

Water replenishment: To meet its water+ commitment, AWS is investing in water replenishment projects in the communities where it operates. Replenishment projects expand water access, availability, and quality by restoring watersheds and bringing clean water, sanitation, and hygiene services to water-stressed communities. To date, AWS has completed replenishment projects in Brazil, India, Indonesia, and South Africa, providing 1.6 billion liters of freshwater each year to people in those communities. For example, in regions like Maharashtra and Hyderabad, India, and West Java, Indonesia, AWS is partnering with global clean water nonprofit Water.org to provide 250,000 people with access to safe water and sanitation. Building on its existing portfolio of water replenishment programs, AWS today announced several new projects, which, once completed, will provide more than 823 million liters of water to communities each year, including:

  • India: AWS is providing continued support to WaterAid to complete projects in Hyderabad and Andhra Pradesh after they were launched in March 2022. Since then, WaterAid has already completed five piped water systems and new groundwater recharge projects, which will supply 500 households–approximately 2,100 people–with an estimated 47 million liters of water per year. WaterAid also conducted education campaigns on water conservation in these communities to educate residents on practical ways they can conserve clean water, use rainwater harvesting, and conduct water audits.
  • UK: AWS is working with The Rivers Trust and Action for the River Kennet to create two wetlands on a tributary of the River Thames, one of the most important water catchment areas in the UK. The wetlands will recharge over 587 million liters of groundwater per year and improve water quality by receiving and treating polluted runoff from farms and roadways, addressing growing water scarcity and boosting water quality in the Thames River basin.
  • US (California): Beginning this winter, AWS, the conservation non-profit Freshwater Trust, and the Omochumne-Hartnell Water District will recharge 189 million liters of groundwater per year using winter water from the Cosumnes River. This will allow water to gradually flow through the groundwater table and back into the Sacramento and San Joaquin watershed, increasing water flows during drier summer months. This lowers the temperature of the river, improves salmon habitat, and increases summer flows into the San Francisco Bay Delta, a critical water supply source for the communities in the region.

Today’s announcement adds to Amazon’s commitment of $10 million to Water.org to support the launch of the Water & Climate Fund, which will deliver climate-resilient water and sanitation solutions to 100 million people across Asia, Africa, and Latin America. This donation will directly empower 1 million people with water access by 2025, providing 3 billion liters of water each year to people in water scarce areas.

“Our work with Amazon is supported by the shared belief that solving the global water crisis is possible. We commend AWS for committing to return more water than it uses by announcing Water+ by 2030,” said Matt Damon, co-founder of Water.org. Gary White, Water.org CEO and co-founder, added, “Our collaboration with Amazon and AWS already brings over 805 million liters of safe water to communities around the world every year, and we are excited to continue to work with Amazon to bring even more safe water to families in need.”

“WateReuse Association celebrates AWS’s commitment to go water positive by 2030, and for integrating water recycling as a key component in its goal to protect water resources, local ecosystems, and spur economic development,” said Patricia Sinicropi, executive director of WateReuse Association. “The progress AWS has made in using recycled water for cooling in 20 of their data centers already shows great leadership for the industry. We look forward to collaborating with Amazon to implement water reuse for the benefit of their operations and for the communities in which they operate.”

“AWS’s announcement to be water positive by 2030 demonstrates a clear commitment to water stewardship and sustainability,” said Mary Wenzel, managing director of corporate engagement at The Nature Conservancy. “AWS’s support of our work has helped improve water security for people and nature in water-stressed regions in South Africa and Brazil. We look forward to continuing our relationship with AWS to improve water quality and quantity by protecting and restoring watersheds around the world.”

AWS will report annually on new innovations in water efficiency, community reuse, water replenishment projects, and other activities on its path to achieving its water+ commitment. A full overview of how AWS will meet water+ by 2030 is in the methodology, available here: https://sustainability.aboutamazon.com/water

More information on AWS Water+ can also be found on at Amazon’s Water Stewardship in Data Centers: https://sustainability.aboutamazon.com/water

Amazon processing centre officially opens in Dublin

The Amazon fulfilment centre in Dublin received a visit today from Leo Varadkar TD, Tánaiste and Minister for Enterprise, Trade and Employment, for a behind-the-scenes tour of the new facility.

The Tánaiste also unveiled a plaque to mark the opening of the new 630,000 square foot fulfilment centre.

During his visit, the Tánaiste who was accompanied by Emer Higgins TD, toured the fulfilment centre in Baldonnell Business Park, met with some of the team working at the site and followed the journey of a parcel to see first-hand what happens when a customer clicks ‘buy’ on the Amazon website.

The Dublin centre, which opened in August, is Amazon’s first fulfilment centre in Ireland. It provides faster delivery for customers across the country, including one-day delivery on hundreds of thousands of items.

The centre has created 500 new jobs across a wide range of roles, including engineers, HR and IT professionals through to health & safety and finance specialists and operations managers as well as employees who perform the crucial role of picking, packing and shipping customer orders.

Amazon Dublin Warehouse Ireland

The fulfilment centre tour, led by General Manager Darragh Kelly, also provided the Tánaiste with an insight into the many career development programmes and opportunities for employees at Amazon, including the Amazon Career Choice programme.

Amazon Career Choice is an innovative programme which pre-pays 95% of tuition for courses in high-demand fields, up to €12,000 over four years, regardless of whether the skills are relevant to a career at Amazon.

 Tánaiste Leo Varadkar said: “The opening of Amazon’s first fulfilment centre in Ireland has created 500 new jobs, and is a really important investment in our country. There are jobs available at all level including many high-skilled jobs in engineering and IT among others. This investment indicates a strong commitment to Ireland by Amazon. It was great to meet the enthusiastic team in person and to see at first-hand how orders are fulfilled for customers across the country.”

 Amazon Dublin fulfilment centre General Manager Darragh Kelly said: “It was great to welcome Tánaiste Leo Varadkar for a tour of our new fulfilment centre in Dublin. It was a pleasure to introduce him to our fantastic team who process orders for customers in Ireland. I hope the Tánaiste enjoyed his visit and I look forward to welcoming him back to our fulfilment centre in the future.”

Amazon also provides opportunities to improve existing skills or learn new ones through internal career progression opportunities such as cross-training, transferring to a different department and promotion into a managerial role.

Amazon provides competitive pay, excellent benefits and a modern, safe and engaging work environment for its employees. Amazon pays all full-time, part-time, temporary, and seasonal employees in Ireland a minimum of €13.50 per hour. Employees are also offered a comprehensive benefits package including private medical insurance, life assurance, income protection and an employee discount as well as a company pension plan.

The team at Amazon’s new Dublin fulfilment centre marked the site’s opening by donating €20,000 to four Irish family support charities.

Donations of €5,000 were made to Cliona’s Foundation, Jack and Jill Children’s Foundation, LauraLynn Children’s Hospice and Barretstown by the charity committee at the new Amazon fulfilment centre as part of the company’s community support programme.

Anyone can find out more about what it’s like to work at an Amazon fulfilment centre by signing up for a tour at amazonfctours.com.

ZHIYUN Unveils its Best Gimbal Discounts for Amazon Prime Early Access Sale

ZHIYUN, the world leader in professional stabilization systems, will offer its best gimbal discount deals during the Amazon Prime Early Access Sale on Tuesday 11 October 2022 to Wednesday 12 October,  for a wide range of its products including, SMOOTH Q4, SMOOTH 5 WEEBILL 3 and the CRANE M2S. On selected gimbals, get up to 51% off or save up to £330 on selected gimbals.  The deals can be accessed at: ZHIYUN UK Amazon Store and ZHIYUN Official Store.

The first-ever Prime Early Access Sale is part of Amazon’s Prime Day follow-up and is a members-only shopping event

For any amateur or professional photographers who want to improve their skills, this is the right time to purchase their dream gimbal(s) for cameras or smartphones.

CAMERA GIMBALS

Crane M2 S — is highly portable, just like a phone gimbal, but with the capacity to hold cameras up to the Sony A7SIII with small prime lenses. The super-lightweight body is combined with stronger motors and extended axes compared to the standard CRANE-M2 series, making it a must-have for high-velocity, run-and-gun filmmakers.

Original price: £ 259
Discounted price: 20%  –  £ 219

WEEBILL 3 — has enhanced responsiveness and stabilization capabilities to accurately eliminate shaky movements in a lightweight frame sporting an industrial design that gives users maximum control through a flip-out touch screen.

Original price: £ 449
Discounted price: 10%  –  £ 409

Crane M3 — upgraded motors with stronger torque guarantee stable movements and filming with cameras in different sizes. Easy compatible with smartphones, action cameras, compact cameras, and full-frame mirrorless cameras with certain lenses.

Original price: £ 369
Discounted price: 11%  –  £ 329

SMARTPHONE GIMBALS 

Smooth X2 –  with its one-step design allowing swift unfolding to shooting, and an innovative 360° rotatable design of the axis, making silky smooth Hollywood quality video with the SMOOTH-X2 has never been easier.

Original price: £ 129
Discounted price: 43%  –  £ 69

Smooth Q4 —  With a brand new look for better grip and easier folding and double-sided powerful magnetic fill light, filmmakers can create the right atmosphere for their stories, even in the dark.

Original price: £ 119
Discounted price: 11%  –  £ 109

Smooth  Q3 —  from a rotatable fill light to 17 smart templates, the Smooth-Q3 is a compact, feature-rich three-axis gimbal with a simplified and detail-oriented design and unrivalled functionality.

Original price: £85
Discounted price: 12%  –  £75

Jabra Deals for Amazon Prime Day

Amazon Prime day is here and Jabra have some deals that you should take note of, tried and test ourselves Jabra is an easy recommend so lets see what the offers are.

Jabra Elite 3 (grey, navy, lilac, beige) – the all-round earbuds that just got even more affordable – Was £79.99, NOW £49.99

The earbuds are engineered to bring music to life with 6mm speakers and deliver crystal clear calls with 4-microphone call technology, a class-leading music equaliser, inclusion of Qualcomm aptXTM HD audio and seven hours of battery life (28 hours including the charging case). The earbuds offer outstanding noise isolation and with HearThrough awareness, users can tap into the sounds of their surroundings.

Jabra Elite 85t (Black, Titanium Black, Copper Black, Grey, Gold Beige) – Engineered for calls and music like never before – Was £219.99, NOW £119.99

The Jabra Elite 85t, comes with Jabra Advanced ANC  which delivers a level of noise-cancelling that goes one step further than Jabra’s standard ANC offerings. Dual chipset in the earbuds deliver strong ANC capability as well as optimal sound processing. These are some of the smallest earbuds that offer premium ANC to create your private, quite space and delivers HearThrough to let you hear your surroundings – both features fully adjustable and with extra focus on natural sound performance and limited occlusion (blockage/closure), achieved via the semi-open design and multiple ANC microphones.

The Immensely Popular Shure MV7 Microphone Is Now Available in A New Limited-Edition Colour on Amazon

The Shure MV7, loved by streamers and content creators of every level, is now available for preorder on Amazon in an elegant new colour design, White Noir. The limited-edition MV7 White Noir, which features a black and white colour combination, provides streamers and creators with a contemporary colour-way option that fits pristinely in any space. Obtainable while supplies last, the MV7 White Noir can be purchased today via preorder and will be fully available on Amazon and delivered to customers beginning Monday, August 15.

The MV7 White Noir is compatible with the ShurePlus MOTIV Desktop app, which brings the microphone to life when connected via USB, ensuring top quality and consistent audio in all recordings. The app makes it easy for users to dial-in their desired settings with Auto Level Mode and Manual Mode. Both modes contain built-in headphone monitoring and monitor mix as well as control over the aesthetic of your touch panel with LED Live Metering. By selecting Night Mode on the MOTIV Desktop app, users can darken their touch panel to better match the atmosphere of their space.

Auto Level Mode is perfect for creators who want a “set it and forget it” microphone that will control gain and compression settings in real time. Conversely, Manual Mode is ideal for those who want to take complete control over their sound with gain adjustment, EQ presets, compression, and an onboard limiter. With Manual and Auto Level Mode, users can save their settings as a preset to nail their signature sound in every recording. For more information on the ShurePlus MOTIV app, watch our features and controls walkthrough video.

“We heard overwhelmingly positive feedback from all types of content creators regarding the technical capabilities of the MV7 and customisability provided by the MOTIV app,” said Paul Crognale, Associate Director of Global Marketing, at Shure. “We wanted to celebrate these creators’ passion for the microphone by offering a fresh colour-way that pops on stream and in the studio, fitting seamlessly and stylishly into the aesthetic of any space.”

The MV7 White Noir comes with all the benefits of the original MV7. Equipped with Shure’s Voice Isolation Technology, the MV7 helps those who record and stream in imperfect rooms by making certain only the user’s voice is captured by the microphone. A hybrid USB and XLR output on the MV7 White Noir makes this microphone the perfect, flexible solution for users no matter where or how they are recording.

“I originally chose the MV7 based on its ability to seamlessly integrate into my streaming set-up and room aesthetic,” said Babynikki, professional gamer and streamer on Twitch. “My original MV7 exceeded my expectations and the MV7 White Noir gives me another excellent option for keeping my streaming set-up sleek. The MV7 White Noir not only looks great, but it also performs flawlessly and easily adapts to meet the sound requirements of each of my individual streams.”

The MV7 White Noir is available standalone and bundled with matching Shure gear, perfect for content creation and streaming. Bundles include the white AONIC 40 Wireless Noise Cancelling Headphones, white AONIC 50 Wireless Noise Cancelling Headphones, or white AONIC 4 Sound Isolating Earphones – so users can create their ultimate aesthetic.

While supplies last, the limited-edition MV7 White Noir can be pre-ordered on Amazon starting today, August 1, and will be available for regular purchase on August 15. For more information, visit the MV7 White Noir Amazon product page or product overview video.

Petoi unleashes 20% off Bittle robot dog for Amazon Prime Day

To celebrate Amazon Prime Day (12th & 13th July 2022), Petoi, the maker of futuristic robotic pets, is offering 20% off its palm-sized, bionic robot dog – Bittle. Available from Amazon UK here, Bittle will be reduced from £299.99 to £239.99, a saving of £60. Petoi will also be offering 20% off Bittle accessories including the Additional Battery Pack (was £39.99, now £31.99) and the Intelligent Camera Module (was £59.99, now £47.99).

Small but agile, Bittle is a powerful robot that can be programmed to walk, do tricks and roll around just like a real dog. Bittle operates on OpenCat, an open-source quadrupled robot platform that offers endless programming and customisation possibilities. It is an ideal tool for teaching, researching and learning about STEM and robotics.

Users bring Bittle to life by assembling its puzzle-like frame which is made up of 3D interlocking components, eliminating the need for screws. The bionic construction of legs rather than wheels means that Bittle is able to move more freely over unstructured terrain. With a simple and beautiful design, Bittle can be configured and controlled using Petoi’s official mobile app.

Evolving with an open-source gene, Bittle is built on Petoi’s OpenCat open-source platform which was first launched in 2018 by Petoi’s founder Dr. Rongzhong Li specifically for quadrupled robots. Bittle’s dynamic maneuverability and behaviours are features typically seen on luxury robots but Petoi’s technology is now making it accessible to more consumers.

With a customised Arduino board coordinating all instinctive and sophisticated movements, users are able to clip various smart sensors onto Bittle or mount a Raspberry Pi or other AI chips through wired/wireless connections to inject perception and artificial intelligence capabilities.

Features include:

  • OpenCat framework
  • Arduino compatible motion controller & wireless connectivity
  • Interlocking plastic frame
  • Shock reduction joints
  • Programmable gaits and behaviours
  • 9 x fast, powerful digital metal servos

For more information, please visit https://www.petoi.com.