Tag: #AI

Klearcom establishes US office with 20 new jobs

Klearcom, a leading provider of global contact centre testing solutions, today announces that it has established its first physical base in the US with the opening of a new office in Boonton, New Jersey. To facilitate this growth, Klearcom will hire 20 new team members in the US. The announcement has been welcomed by Peter Burke, Minister for Enterprise, Tourism and Employment of Ireland.

Headquartered in Waterford, Klearcom is currently pursuing aggressive growth in the US market. The new base will enable Klearcom to acquire more US-based customers and strengthen relationships with existing clients, such as Google, Mastercard and Visa. This will help the company to grow its share in the interactive voice response (IVR) market, currently valued at $5.9BN and growing at a rate of 7% per annum.

The new hires, to be appointed across sales and customer service over the next 12 months, represent a significant investment from Klearcom. They, and the New Jersey base, will be central to enhancing service delivery and providing on-the-ground support to Klearcom’s growing US customer base.

As the IVR market continues to grow at pace, the expansion will ensure Klearcom stays ahead of market challenges and seizes new opportunities. At the same time, Klearcom will continue to deliver reliable and quality testing for businesses’ automated voice systems, especially within critical customer service channels. The expansion will facilitate faster onboarding, greater support and a more personalised service, enabling the company to align more closely with US business priorities, time zones and escalation needs.

Mark Rohan, co-founder and chief operating officer, Klearcom, said: “The US market is vital to Klearcom’s growth strategy. As such, this announcement is not only a mark of our success in the US to-date, but also our commitment to businesses there. And, while this is our first office in the US, it will not be our only one.

“For us, the expansion comes at the perfect time as businesses increasingly demand cutting-edge technology over outdated legacy systems. Our AI-driven IVR testing is the fastest in the world, enabling enterprises to quickly identify and resolve issues within their telecom system infrastructure, and cementing our position as the leading provider of contact centre testing solutions.

“Our US office doesn’t just mean faster response times – it means being on the ground, right where our customers need us most.”

Peter Burke, Minister for Enterprise, Tourism and Employment of Ireland, said: “Klearcom is a prime example of an Irish company whose ambition has driven impressive growth on the global stage. This next step in the company’s journey will open the door to exceptional opportunities within the United States, which have the potential to take the business to new heights. I look forward to watching the team’s progress as they grow their footprint in this important market.”

.ie celebrates 25 years powering Ireland online

.ie, the trusted national registry for over 330,000 domain names, has marked its 25th anniversary with a celebration at the EPIC Museum in Dublin, attended by Minister for Culture, Communications and Sport Patrick O’Donovan T.D., CEO David Curtin and key stakeholders from Ireland’s digital and business community.
Over the past 25 years, .ie has mirrored Ireland’s digital transformation. In 2000, just 20,000 .ie domains were registered. Today, that figure stands at over 330,000, a 2,000% increase demonstrating the how the .ie domain has become the quiet backbone of Irish small business success and consumer trust over the last 25 years, supporting businesses to thrive during turbulent economic times and global pandemics. Household internet access has also grown from 20.5% in 2000 to 94% today, making online connectivity standard in almost every home and an online presence an expectation of Irish consumers.
.ie is the only domain space reserved exclusively for those with an Irish connection. This level of protection underpins consumer confidence. Independent research shows that 79% of Irish consumers prefer shopping on a .ie website, recognising the trust and security it represents.
As part of the anniversary, .ie launched .ie Gives Back, a 25-day charity initiative running from 19th September to 13th October where €1 from every .ie domain registration and renewal will be donated equally to five charities: An Cosán, DSPCA, Make-A-Wish Ireland, Focus Ireland and UNICEF Ireland.
Minister Patrick O’Donovan comments,
“For 25 years, .ie has been at the heart of Ireland’s digital journey making it a cornerstone of how we do business, connect as communities and shop online with confidence. For small businesses in particular, .ie has been a leveller, allowing them to compete with larger players on a trusted, distinctly Irish platform. Today, it is as vital to our economy and communities as any other utility we depend on.”
David Curtin, CEO of .ie, adds,
 
“In 25 years, .ie has grown from a niche digital identity into critical national infrastructure. Today, more than 330,000 .ie domains carry the trust and security that Irish consumers expect. This milestone is about looking forward as much as back; at a time of uncertainty online and in the wider world, .ie will continue to provide a safe, reliable foundation for Ireland’s digital future ensuring that businesses and communities can thrive online for the next 25 years and beyond. It has been a privilege to witness and contribute to this evolution. I am proud to be part of a journey that has helped shape Ireland’s digital landscape, and I am excited for what the next chapter will bring.”
Looking ahead, and with the rise of AI, automation and evolving cyber threats, .ie will continue to focus on ensuring Ireland’s businesses, communities and citizens can thrive in a trusted and resilient online environment.
For more information visit weare.ie

XBOTGO Chameleon AI Sports Cameraman Review

The XbotGo Chameleon is an AI-powered camera mount designed to act as a “cameraman” for sports filming with a 120 degree lens with AI built in.It comes with a high quality tripod which you can attach and it and then uses its own built-in AI camera to track and follow the action on the field or cout like football basketball and tennis etc. This is targeted at parents, coaches, and athletes who want to record games or practices without having to manually operate the camera however you get a remote control with it which is nice. The XbotGo also has live streaming which can allow you to let the camera work by itself should you need to be in a sport and not able to manage the camera

The build quality is excellent here and it had many asking me what it was when it was even just sitting in my house waiting to take it out due to the colour of it and even more impressed when I turned it on and they seen the breathing lights on the side making it stand out even more and great for night shoots.

The XbotGo Chameleon is easy and fast to set up at any game with no calibration required there is a 720p HD 1080p and up to 4K 60fps  in some sports there is a variety of settings in the app to go through you can also mount your phone in the device itself if you wish and again use the remote control which also allows you to make a point of refrence while in use in your video and you can then look back which is great. You can then also edit videos later on in app download or share if you want to go live you can also do which is a great feature.

Overall if you need you hands free and want a tool to do the job for you this is it but you yourself can be in control if needed the footage and audio is great and clear and it is also a grea talking point for anyone curious about the product which i encountered.

XbotGo App

Features

  • Advanced AI Team Tracking: Never miss a single play with AI-Powered Auto-Tracking that intelligently follows entire teams in real-time. Perfect for fast-paced sports like basketball and soccer, it eliminates motion blur while capturing multiple players simultaneously—ideal for analyzing team dynamics or documenting every moment of intense gameplay.
  • Multi-Sport Versatility (Team & Solo): One auto tracking sports camera, endless possibilities! Effortlessly switch between soccer, basketball, tennis, badminton, and more. Whether filming group drills or solo performances, the XbotGo Chameleon adapts to any sport with precision. Capture wide-angle action in any setting—from crowded fields to individual training sessions.
  • Go Live Instantly Across Every Platform: Capture every detail in stunning 4K Ultra HD at 60FPS with a 120° wide-angle lens and image stabilization. Enjoy up to 8 hours of uninterrupted recording and live stream your games seamlessly to YouTube,, Facebook, TikTok, or any RTMP in crystal-clear quality.
  • Capture Freely, Pay Nothing Extra: Easily capture key moments using the Bluetooth remote or Apple Watch, and create highlight reels with a single tap. Stay on top of the action with the live scoreboard feature, keeping track of scores in real time. Enjoy 20GB of free cloud storage to securely save your footage, free up your phone’s memory, and access your videos anytime, no subscriptions fee.
  • Built to Endure, Designed to Move: Engineered for durability, this camera remains reliable during intense sports activities while being lightweight and portable for easy setup and transport.

BUY

XBOTGO AI Tracking sports gimbal review

Video Review

Geotab’s New AI Dash Cam Slashes Risky Driving Behaviours by Up to 95% with In Cab Verbal Alerts

Geotab, a global leader in connected vehicle solutions and asset management, today announced the launch of the GO Focus Plus AI dash cam and its new video intelligence platform. The dual-facing dash cam, which will be available to Geotab’s Irish customers, is designed to address a critical industry need by delivering proactive, in-cab support that helps drivers self-correct risky habits.
In a recent large pilot, the voice coaching functionality helped reduce tailgating by 90% and phone use by 95%. The new solution empowers fleets to improve driver safety by delivering instant, highly accurate voice feedback to drivers, while also providing fleet managers with a new coaching workflow to help deliver targeted and effective training. This system turns every alert into a coaching opportunity, aiming to prevent accidents and create a measurable impact on fleet safety culture.
The transportation industry is at a crucial juncture. In Ireland between 2019 and 2023, HGVs were involved in 11% of all fatal collisions on Irish roads. A recent Geotab survey noted that drivers believe there is an increase in driving accidents, with 66% of Irish drivers having considered leaving the profession in the year prior. Commercial drivers face long hours, unpredictable conditions, stress and wellness challenges, and even unfair blame in incidents. At the same time, fleet managers are dealing with rising costs, the vital need to keep their workforce safe, and the need to protect the company’s reputation. These challenges have a profound human and financial impact, directly affecting driver well-being, business vitality, and the safety of our shared roads.
“We believe the safest fleet is a well-supported fleet,” said Charlie Elliott, Senior Vice President, Marketing & Marketplace at Geotab. “Our new video intelligence platform and the GO Focus Plus AI dash cam are a direct investment in supporting the driver and their safety. By uniting the power of video with Geotab data intelligence, we are providing drivers with an in-cab partner that helps them correct risks instantly. This system empowers fleet managers to move beyond reactive incident review and instead foster a culture of safety that protects their most valuable asset, which is their people.”
Key Features of the GO Focus Plus
  • Proactive Driver Coaching: The AI dash cam provides instant, in-cab voice prompts to drivers when risky behaviors like distracted driving (e.g., phone use, fatigue) or tailgating, are detected, helping them correct habits.
  • Targeted Fleet Management: AI-driven video intelligence surfaces the most urgent risks and repeat patterns for quick review, eliminating the need for fleet managers to sort through extensive footage. Each alert includes video and contextual data, enabling targeted and effective coaching.
  • Seamless Workflow and Safety Culture: The MyGeotab platform allows for a seamless workflow, including the assignment, tracking, and recognition of progress, reinforcing a strong culture of safety within the fleet.
Utilizing AI for precision the Geotab GO Focus Plus minimizes false alerts and streamlines the coaching process for fleet managers
Improve Fleet Safety with Geotab’s Evolving AI Video Intelligence Platform
Geotab’s video intelligence platform is built to continuously evolve. Its advanced AI models refine detection and coaching automatically with every update, ensuring fleets always have the smartest, sharpest tools to stay ahead of risk without extra administrative work. The platform’s open architecture is designed to support a growing family of advanced cameras, with new models and capabilities planned in the coming months.
The new video intelligence platform, with the GO Focus Plus AI dash cam, represents a significant step forward in Geotab’s commitment to fleet safety, uniting driving data and video, to deliver a complete picture of risk and a path for improvement. It marks the next chapter for Geotab, dedicated to helping fleets create safer roads and a stronger, more supportive operation.
Learn more about the GO Focus Plus and Geotab’s new Video Intelligence Platform on their website.

General Confidence in Business Transformation Efforts, even as AI Adoption Remains limited, survey reveals

An independent survey from TEKenable of 700 executives revealed that 61% of top executives say digital transformation is a top priority but making it work isn’t always easy due to lack of understanding of Business Transformation, committed leadership, a supportive organisational culture and strong employee engagement and development.

Medium-sized organisations (201-500 employees) made up 24% of the sample and cited that business transformation was Very Important to their business, with the main drivers being equally split between regulatory changes and internal strategic goals (75%).

Smaller organisations (1-50 employees) made up 47% of the sample, and they were found to be less likely to use AI.  When using it, they did so with a focus on cost reduction (24%) and customer experience (59%).

71% of all respondents felt that Business Transformation was Very Important and listed these top drivers as reasons:

Technical advancements 25%

Internal strategic goals 25%

Regulatory changes 20%

Customer demand 16%

“Our survey showed that managers consistently rated business transformation as very important (75%) and exhibited high confidence in achieving transformation goals, with half reporting they were ‘very confident’,” explains Peter Rose, Group CIO, TEKenable.

60% of AI users were from either C-suite or director roles and AI was most commonly used for customer insights, analytics, and predictive maintenance.

Finance and technology respondents (41% combined) were more likely to report AI usage and prioritised innovation (47%) and data-driven decision-making (29%).

Industries such as energy, government, insurance, NGOs and logistics (grouped as ‘other’) showed moderate AI adoption with a strong focus on legacy system updates (41%) and application security (41%).

Only 29% of respondents are currently using AI in their organisations.

Respondents show cautious optimism around the usage of AI.  They are showing interest and recognise the value, however, adoption is limited due to practical challenges.

“It is our experience that many of the responding companies’ staff are probably using AI tools and services in their day-to-day business without approval from, or the knowledge of, their employer.  Hence, the company is using AI but not in a governed manner.  This is a risk and a missed opportunity.” concludes Peter.  “Business transformation using AI and Data is not about adopting new technologies; it’s about fundamentally changing the way companies operate, from how they interact with customers to how they manage their supply chain.”

Artificial intelligence technologies in online casinos: a new era of personalised gaming

In recent years, the online casino industry has undergone significant changes thanks to the introduction of artificial intelligence (AI) technologies. AI not only improves the gaming experience, but also provides players with unique, personalised experiences. In the UK, where gambling is strictly regulated, the use of AI is becoming an important tool for improving service quality and compliance with safety standards.

Introduction: AI as a catalyst for change in online casinos

The website https://elvino.ie/ is an example of how technology can be integrated into various areas of business. Similarly, online casinos in the UK are actively implementing AI to improve user interaction and optimise their services. AI allows them to analyse player behaviour, predict their preferences and offer personalised recommendations, making the gaming experience more enjoyable and secure.

Personalising the gaming experience with AI

Artificial intelligence (AI) is actively used in online casinos to create a personalised experience for players. This significantly improves the interaction with the platform, making it more exciting and comfortable. One of the most important aspects that helps casinos provide such an experience is analysing player behaviour and predicting their preferences.

Analysing player behaviour

Analysing player behaviour is a process in which AI studies each player’s interaction with the casino. For example, the system can track which games a player chooses most often, how often they place bets, what time of day or week they prefer to play, and how large their bets are. Using this data, artificial intelligence creates a detailed profile of each user, which is then used to create unique offers.

An example of the use of this analysis is the recommendation of games that may be of interest to a particular user based on their previous preferences. For example, if a player often chooses slots with a certain theme or bonus features, AI will offer them new games that match these interests. In addition, the system can offer more suitable bets or even special bonuses that match the user’s playing style.

Another important aspect is the adaptation of the online casino interface to the player’s preferences. AI can optimise the page design by offering the player the most convenient way to navigate or arrange elements based on which features they use most often. This approach not only improves interaction with the site, but also increases the level of comfort, as players can access the information they need with minimal effort.

This type of personalisation makes each player feel that the casino cares about their individual preferences, which increases engagement and creates emotional attachment to the platform. This, in turn, can increase the amount of time spent on the platform, as well as the frequency of bets.

Predicting preferences

AI is not limited to analysing current user behaviour. Modern machine learning algorithms can predict players’ future preferences, enabling online casinos to proactively adapt to each user’s interests.

Machine learning algorithms analyse not only the player’s current actions, but also more complex behaviour patterns, revealing hidden preferences that may only become apparent with deeper analysis. For example, if a player shows interest in certain categories of games (such as card games), even if only rarely, AI can start offering them similar games in the future, even if they have not previously shown any obvious interest in them. This allows the casino to offer more accurate recommendations and increases the chance that the player will return to play in the same categories or continue to explore other similar games.

AI can also use data on how often players are involved in special promotions, bonuses or tournaments. If a player has already used bonuses for certain games several times, the system may offer them personalised bonuses for playing the same slots or table games. Such personalised offers help increase the likelihood that the player will continue to visit the platform and place bets, as the offers match their interests.

Thus, using AI to predict preferences helps online casinos not only offer players more relevant content, but also significantly increase engagement and satisfaction. This contributes to an increase in the frequency of repeat visits and bets, which is beneficial for both players and casino operators.

Impact on long-term player loyalty

Personalised offers and preference predictions have a significant impact on long-term player loyalty. When users see that a casino adapts to their needs and offers relevant bonuses and games, they feel valued and important to the platform. This, in turn, fosters a positive attitude and increases the duration of their interaction with the casino.

It is also worth noting that a personalised approach helps reduce fatigue from repetitive offers and standard promotions. For example, players who have already won several large sums can be offered bonuses that are not limited to bets, but also offer unique gaming opportunities that match their interests. This approach helps to retain the player’s attention, which significantly reduces the likelihood that they will leave the platform in search of new entertainment.

Using AI to analyse player behaviour and predict their preferences opens up new opportunities for online casinos to enhance the personalisation of the gaming experience. This approach not only increases player engagement and loyalty, but also contributes to the long-term success of the platform by creating a unique and engaging experience for each user.

Improving security and preventing fraud

Detecting suspicious activity

AI is capable of identifying anomalies in player behaviour, such as unusual bets or frequent account changes. This helps to respond quickly to possible cases of fraud and prevent financial losses.

Compliance with security standards

In the UK, online casinos are required to comply with strict security requirements. AI helps ensure compliance with these standards by automatically verifying transactions and user identification, reducing the risk of legal violations.

Improving customer service with AI

One of the key areas of application for artificial intelligence technologies in online casinos is improving customer service. AI can significantly improve the efficiency of communication with users, minimising response times and facilitating the resolution of standard and technical issues. The introduction of such technologies contributes to the creation of a more convenient and reliable gaming environment, increasing player satisfaction.

Chatbots and virtual assistants

One of the most striking examples of the use of AI in online casino customer service is chatbots and virtual assistants. These systems are capable of providing round-the-clock support, answering frequently asked questions, providing information about current promotions and bonuses, and helping players navigate the site.

Chatbots, built on natural language processing algorithms, can effectively interact with users by understanding and interpreting queries. For example, if a player encounters a problem during gameplay or cannot find the game they are looking for, the bot can instantly provide a solution by offering a link to the relevant page or suggesting possible steps to resolve the issue. This reduces the workload on support staff and allows players to get answers without delay, even during late hours.

In addition, virtual assistants can not only answer questions, but also offer personalised recommendations. For example, they can advise a user to try new games based on their preferences or provide information about current bonuses that are suitable for their playing style. This personalisation helps to make interaction with the platform more enjoyable and convenient, which in turn increases player loyalty and the amount of time spent on the site.

With the help of AI chatbots, online casinos are able to serve thousands of users simultaneously, which is important for ensuring high-quality service in conditions of constant activity. This reduces the load on operators and speeds up the processing of requests, which is especially important during peak hours.

Automation of request processing

AI not only helps in communicating with customers, but also automates many standard procedures, such as password recovery, bonus status verification, or personal data updates. These processes, which usually take up employees’ time, can be fully automated with AI.

When a player forgets their password, instead of waiting for a response from customer support, the system can automatically offer them options for restoring access. A virtual assistant can guide the user through all stages of this process, providing step-by-step instructions. Such automation significantly reduces the workload on the support team and speeds up problem solving for users.

In addition, automating requests to check bonus or balance status makes the platform more convenient and accessible. Players can get up-to-date information without having to wait for a response from customer support, which improves their overall experience. As a result, not only does the casino’s efficiency increase, but so does player satisfaction, as they can instantly get all the information they need.

Automation also helps reduce the number of errors that can occur when processing requests manually, especially when it comes to large platforms with thousands of users. AI can process requests accurately and quickly, ensuring that users always receive the correct data. This also reduces the likelihood of conflicts, which is especially important for maintaining good customer relations.

Improved customer interaction

The use of AI in customer service allows online casinos not only to increase the speed of request processing, but also to ensure a higher quality interaction with players. AI systems, such as chatbots and virtual assistants, are capable of analysing customer information, taking into account their preferences and offering relevant solutions. This helps to create an atmosphere of personalised service, where every player feels important and valued by the casino.

It is particularly important that AI can collect and analyse data on customer interactions. This allows casinos to identify potential problems in advance and improve the quality of service by offering players solutions that meet their needs and expectations.

Responsible gaming and player support

Monitoring gaming behaviour

AI analyses users’ gaming habits, identifying signs of potential addiction or excessive betting. When such signs are detected, the system can offer the player to set limits or provide information about support services.

Education and information

Online casinos use AI to create educational materials and notifications that help players understand the risks and approach gambling responsibly. This promotes healthy gaming habits and reduces instances of addiction.

The future of AI in online casinos

Every year, artificial intelligence technologies become more integrated into online casinos, opening up new horizons for improving the user experience. In the future, AI will continue to evolve, offering players and operators increasingly powerful tools for personalising games, enhancing security and improving service quality. Let’s take a look at some of the innovations that could become an integral part of the future of online casinos.

Virtual assistants with augmented reality elements

One of the most exciting prospects is the use of augmented reality (AR) in combination with AI-powered virtual assistants. This integration will transport users to a whole new experience where they can interact with virtual characters, games and environments in real time.

In the future, players can expect virtual assistants to feature augmented reality elements instead of simple text chatbots or voice assistants. This could include virtual dealers who will host games in real time and interact with players using AR technology. For example, players will be able to see virtual cards, spinning roulette wheels or game elements right on their screens, taking into account their actions and preferences.

AR elements can also be used to create more immersive gaming interfaces where players can not only watch the game, but also actively participate in it, for example, by manipulating virtual objects with gestures or head movements. Such technologies will usher in a new era in online casinos, giving users the opportunity to experience a traditional casino from anywhere in the world.

Biometric identification for increased security

With the development of AI and biometric technologies, it is becoming possible to interact with online casinos in a more reliable and secure manner. In the future, online casinos may switch to biometric identification, which will significantly increase security and reduce the risk of fraud.

Biometric identification based on AI technology can use parameters such as fingerprints, facial recognition or even the iris of the eye to verify a player’s identity. This will eliminate the need for passwords and logins, which can be stolen or forgotten. The introduction of such a system will significantly improve account security and speed up the login process, making it safe and convenient.

In addition, biometrics can be used to prevent fraud, for example by analysing player behaviour patterns and identifying suspicious activity in real time. AI will be able to instantly identify unauthorised access or unusual transactions, which will help reduce the number of fraud cases and increase user confidence in online casinos.

Adaptive gaming interfaces

Another important area for the future of AI in online casinos is the creation of adaptive gaming interfaces. Currently, many casinos offer standard interfaces for all users, but in the future, AI will be able to adapt the interface of the website or application to the preferences of each player.

For example, based on an analysis of player behaviour, AI can automatically adjust the layout of elements on the screen, change graphics or suggest new games depending on the player’s preferences. Players can choose which type of interface is more convenient for them — bright and rich or more calm and minimalistic. Such systems can take into account not only visual preferences, but also the specifics of interaction with the interface, for example, which buttons or menus the player uses most often.

In addition, AI can automatically offer the user training or assistance in the game. This can be useful for beginners who are just starting to learn about gambling, as well as for experienced players who want to deepen their knowledge and improve their skills.

AI and responsible gaming support

Another important aspect of the future use of AI in online casinos is the development of technologies that promote responsible gaming. AI will be able to track users’ gaming habits and warn them about the risk of addiction. For example, systems can automatically offer players to set limits on bets or on the duration of the game if they begin to show signs of excessive involvement in the game.

Such technologies will help create a safer gaming environment and promote compliance with responsible gaming standards, which are essential for maintaining trust and long-term customer relationships. Furthermore, AI will continue to evolve in terms of diagnosing gambling problems, providing platforms with new tools to respond quickly to potential risks.

Integration with other technologies

With the development of AI, online casinos will integrate their systems with other advanced technologies, such as blockchain and cryptocurrencies. This will improve secure transaction processes and create additional opportunities for personalised offers and bonuses. AI will analyse blockchain data and use it to more accurately analyse player behaviour, creating a more personalised and secure gaming environment.

In addition, with the development of the Internet of Things (IoT) and 5G technologies, online casinos can provide players with an even faster and better gaming experience. These technologies can enable the creation of more interactive games, improving graphics quality and user interaction, and AI will use this data to further personalise and optimise games.

Conclusion

The introduction of artificial intelligence technologies in UK online casinos represents a significant step forward in the development of the gambling industry. Personalisation, improved security, enhanced customer service and support for responsible gaming all make the gaming experience more comfortable and safer for users. Given current trends, we can expect AI to play an increasingly important role in shaping the future of online casinos.

 

How AI is Shaping the Future of Telecom Operations

After several years of experimentation and pilot projects, AI in the telecoms industry is now beginning to show measurable improvements. Industry data from providers, such as Subex, indicates that billing queries can be reduced by up to 60% through better automation and error reduction.

However, research conducted by MIT highlights a wider shift across the sector from early-stage innovation in labs to embedding AI solutions directly into operational IT systems.

These findings underscore a maturing landscape, where both vendors and communications service providers (CSPs) are focusing on practical deployment and demonstrating clear returns on investment.

Within this evolving context, Cerillion is providing a true product approach with AI built into the core of its BSS/OSS product suite, so CSPs can immediately benefit from the technology without needing any specific AI expertise or complex integration. This follows a “Bring Your Own” AI model, which supports all the major public large language models (LLMs), but can equally be used with private models.

In recognition of this progress, Cerillion has recently been positioned in Gartner’s Magic Quadrant™ for AI in CSP Customer and Business Operations. This new report reflects how AI capabilities are now becoming integral to core telecom operations, moving beyond pilot projects into large-scale deployments. With many CSPs looking to Gartner research when shaping their technology strategies, this acknowledgement underscores the growing importance of embedding AI within BSS/OSS platforms to deliver measurable business outcomes.

A key area of Cerillion’s solution involves GenAI-powered image recognition to support rapid product configuration.

This approach allows CSP teams to sketch new product ideas on a whiteboard, upload a picture into Cerillion’s Enterprise Product Catalogue, and the configuration is built automatically. This is already proving to significantly shorten product development lifecycles, with time savings of up to 95%.

Additionally, the company’s AI-driven promotions engine is used to support faster and more precise marketing campaigns, enabling offers tailored to customer behaviour and preferences.

AI adoption in telecoms is now focused towards delivering outcomes that matter, including:

  • Improving campaign efficiency and ROI
  • Optimising lead generation and conversion
  • Growing customer lifetime value
  • Improving operational efficiency

As technologies continue to advance, CSPs face increasing pressure to move beyond AI pilot projects and demonstrate tangible business value. Successful deployments are expected to integrate AI capabilities within core business support systems (BSS) and operations support systems (OSS), ensuring scalability, compliance, and smooth operation alongside existing infrastructure.

CSPs who effectively embed AI into their business processes, treating it as a foundational operational capability rather than a standalone feature, are likely to achieve faster and more sustainable benefits.

For CSPs aiming to modernise, the industry is at a turning point. Third-party benchmarks, such as those from Subex and academic studies from MIT, show a sector-wide transformation is underway. Cerillion’s ongoing innovation efforts, including AI-powered image recognition for product setup and AI-driven promotions, exemplify how emerging technologies can contribute to operational improvements and greater responsiveness to market needs.

 

Game Changing Potential of GenAI and Innovative Data Storage

Artificial intelligence (AI) is not long just a buzzword, but a pivotal force driving unprecedented business transformation and growth. The technology is fundamentally reshaping how businesses in Ireland operate, innovate, and compete. According to the Dell Innovation Catalyst Study, 76% of organisations based in Ireland are already considering AI and GenAI a key part of their business strategy, with 84% reporting substantial ROI and productivity gains from adopting these technologies. Moreover, 66% of Irish organisations are at early to mid-stage in their AI and GenAI adoption journey, while 90% see strong opportunities to leverage Agentic AI within their business operations. Ivor Buckley, Field CTO at Dell Technologies Ireland and Northern Ireland tells us more.

However, there are complexities involved with fully harnessing the power of GenAI. To build and train GenAI models, organisations need vast amounts of information. In turn, these same models also generate vast quantities of data to go back into the business. So, the question each business leader must ask before embracing AI and GenAI is: are our storage solutions up to the task?

The solution is scalable, secure, and economically sound data architecture that will set apart the organisations simply running in the AI race, and those leading it.

Storage solutions for the GenAI age

For GenAI to be successfully deployed, organisations must rethink, rearchitect and optimise their storage to effectively manage GenAI’s hefty data management requirements. By doing so, organisations will avoid a potential slowdown in processes due to inadequate or improperly designed storage.

The reality is that traditional storage systems are already struggling to keep pace with the explosion of data, and as GenAI systems advance and tackle new, more complex tasks the requirements will only increase. In other words, storage platforms must be aligned with the more complex realities of unstructured data, also known as qualitative data, and the emerging needs of GenAI.

In fact, unstructured data accounts for over 90% of the data created each year – largely due to a rise in human generated data, meaning the sphere is made up of cluttered and muddled columns of analysis. Enterprises need new ways to cost-effectively store data of this scale and complexity, while still providing easy and quick access to it and protecting it against cyber criminals. Unstructured data specifically is of interest to hackers, due to its value and sheer volume.

Organizations are seeking to enhance how they manage data—whether it’s moving, accessing, scaling, or safeguarding it. In the pursuit of rapid improvement, many have adopted solutions that store data across several public cloud platforms. While these public cloud environments can deliver immediate benefits, such as increased flexibility and availability, they often introduce longer-term complications.

Over time, organizations may face rising costs associated with moving data into and out of different clouds, heightened security risks, and challenges when attempting to optimize their data across these disparate environments. For generative AI to reach its full potential, it requires straightforward, reliable access to quality data; unfortunately, strategies that prioritize public cloud only adoption above all else frequently struggle to meet these requirements.

Organisations should instead look to adopt a multicloud by design approach. This will help them unlock the full potential of multicloud in the short and long-term, without being constrained by siloed ecosystems of proprietary tools and services. Multicloud by design brings management consistency to storing, protecting and securing data in multicloud environments.

Investing in new storage technologies

Businesses need new, novel approaches that cater to GenAI’s specific requirements and vast, diverse data sets. Some of these cutting-edge technologies include distributed storage, data compression and data indexing.

Distributed storage enhances the scalability and reliability of GenAI systems by housing data across multiple locations. For example, organisations can rapidly scale their storage needs across several nodes, should demand increase, as well as replicate their most critical data, allowing it to be vaulted in a separate location and easily retrieved in the event of a cyber-attack.

Another key concern facing many organisations is cost. However, this can be addressed in part through data compression.  By removing unwanted data through data compression methods, organisations can reduce their storage needs. This is achieved by more effectively analysing data and removing unnecessary information to achieve a more summarised version. This in turn reduces the amount of storage required by the organisation and consequently, saves on costs.

Data Indexing on the other hand improves retrieval capabilities, and search capabilities, speeding up training and operational efficiency. Together, these technologies enhance performance, efficiency, and cost-savings.

To fully capitalise on GenAI’s potential, Irish organisations must prioritise a solid storage foundation and effective data management strategy. This will be a key focus at the upcoming Dell Technologies Forum 2025 in Dublin, where business leaders will explore the infrastructure needed to seamlessly integrate AI and GenAI into their operations. Attendees will gain practical insights from Dell experts and hear first-hand about the latest developments in AI, multi-cloud, and other innovative technologies.

It’s clear that there are vast opportunities ahead for organisations to enhance productivity and drive transformation in the AI era. To ensure your business is ready to lead, register today for the Dell Technologies Forum 2025 and discover how to turn GenAI and data into a true competitive advantage.

The Dell Technologies Forum 2025 is run in collaboration with Intel, Microsoft and NVIDIA. For more information and to register for this event, click here.

Equifax launches International AI Innovation Lab in Ireland

Equifax has announced the opening of its state-of-the-art AI Innovation Lab at its operation in Wexford, Ireland, a new facility dedicated to advancing the company’s global artificial intelligence research and development. The new Lab builds on the company’s more than 10-year history of AI innovation and expands its global team of over 1,200 data and analytics professionals.

This investment, supported by the Irish Government, through IDA Ireland, will serve as a global hub for innovation, bringing together highly skilled data and technology specialists to create next-generation AI solutions that enhance decision-making, improve customer and consumer experiences, and help global organisations reduce risk.

The AI Innovation Lab will focus on developing advanced AI models, machine learning algorithms, Research and Development, and data analytics tools to address complex challenges faced by businesses and consumers. For its initial phase, the lab will concentrate on AI-driven solutions for credit risk assessment that can augment decision-making for fintechs and financial institutions. These innovations will leverage advanced AI to provide affordability and creditworthiness insights, helping more people access mainstream financial opportunities and driving greater financial inclusion. This includes enhancing fraud detection, improving credit risk assessment, optimising marketing strategies, and strengthening cybersecurity measures.

The lab will play an important role in advancing the Equifax global EFX.AI strategy, furthering the company’s ongoing innovation and the development of data-driven solutions that can help open up new financial opportunities for consumers.

Ceann Comhairle, Verona Murphy TD, said: “The Equifax decision to establish its AI Innovation Lab in Wexford is a powerful vote of confidence in Wexford and the South East Region, this investment highlights the highly skilled workforce and culture of innovation on offer in Wexford for companies that wish to expand their offering globally.”

Paul Heywood, Chief Data & Analytics Officer for Equifax Europe, commented: “Our new AI Innovation Lab is designed to empower financial institutions with the tools needed to make smarter, faster, and more confident credit decisions, helping more consumers live their financial best. Through the AI Innovation Lab, and by harnessing our unique data and insights within  the Equifax Cloud, we are committed to delivering secure, reliable, and innovative best-in-class solutions for businesses and consumers alike.

Driving AI innovation is a key EFX2027 Strategic Priority. We are incredibly excited to expand our Wexford team through this investment and have immense confidence in the calibre and expertise of the marketplace in Ireland and specifically in the South East, as evidenced by our thirty-year presence in Wexford town.”

Deirdre O’Connor, Head of Regional Development, IDA Ireland said: ‘I wish to congratulate Equifax on the opening of this AI Innovation lab. Artificial Intelligence is a key growth driver in IDA Ireland’s new strategy ‘Adapt Intelligently.’ The Equifax decision to expand its presence in Wexford is a testament to Ireland’s position as a hub for global innovation and AI. I am delighted that this will bring Equifax employment in Wexford to 100 employees and would like to wish them every success with this AI Innovation Lab.’’ 

The official opening on 10 September 2025 brought together senior Equifax leaders, Raghu Kulkarni, Chief AI Officer; Ritu Sharma, SVP, Global AI Governance and Model Risk Management; Elizabeth Chapman, VP Operations, Transformation and Change; and Paul Heywood, Chief Data and Analytics Officer for Equifax UK; as well as government representatives, and industry stakeholders including IDA Ireland.