Factors that detract from the gaming experience
What has the most significant negative impact on online gaming? Recent online gaming data revealed that in-game advertising was the…
CCPC and ASA sign data-sharing agreement to strengthen social media influencer regulation
The Competition and Consumer Protection Commission (CCPC) has signed a new data-sharing agreement with the Advertising Standards Authority (ASA), which…
Ireland’s oldest surfing retailer, Lahinch Surf Shop wins bespoke AI-powered advertising campaign with Google
Google, in partnership with Enterprise Ireland (EI) and the Local Enterprise Offices (LEO), has today announced Lahinch Surf Shop as…
Aleph expands partnership with Spotify to manage Global Advertising Sales in over 80 markets including Ireland
Aleph, a global network of digital experts innovating at the intersection of media and payments, and Spotify, the world’s most…
Personalised Digital Advertising: A Key Driver of Growth for Irish SMBs
A new study by the Centre for Information Policy Leadership (CIPL), based on research by Public First, reveals the crucial…
Vodafone champions Irish businesses with exclusive Six Nations brand advertising opportunity worth over €25,000
A lucky Vodafone Business customer will get to answer Ireland’s call and bring their business to the big screen at…
The Latest Advances in OTT Technology for Advertisers
The world of advertising has experienced a seismic shift with the rise of over-the-top (OTT) platforms. As more viewers migrate…
Bitmedia Review: Crypto & Bitcoin Advertising Network
Welcome to the realm of Bitmedia, a game-changing advertising network designed to empower crypto and gaming businesses with targeted, efficient,…
ASAI to implement Artificial Intelligence tools as new research reveals 63% of consumers are concerned by inauthenticity of social media influencers
Artificial Intelligence (AI) that evaluates activity by social media influencers and assesses if they are disclosing content correctly or not…