TOZO NC20 Pro earbuds review

The TOZO NC20 Pro is a huge leap forward for TOZO, moving from a “budget alternative” to a serious contender in the mid-range earbud market.The standout feature is the Smart Touchscreen Case, which mirrors the functionality of high-end flagship buds like the JBL Live beam 3 but at a fraction of the cost and has been seen before on again higher end priced manufacturers offerings.

The Smart Touchscreen Case I like it.

The case features a full-color LED display that allows you to control the earbuds without touching your phone. This is not a new feature but it is a feature not seen on earbuds this price and it is huge. You can also change the wallpaper for those who want more customization.

With the case you can toggle ANC modes, adjust volume, change EQ presets, check individual battery percentages, and even “find my earbuds” directly from the screen and much more, See the full hands on video below for more or check the unboxing here

While it might seem like a “gimmick” at first for newcomers to cases with a touchscreen , it is genuinely useful for office workers or students who want to keep their phones tucked away while still having full control over their audio on their case I have tested similar in the past and love the idea.

The sound

Equipped with 12mm drivers and LDAC support and the DLC diaphragm give these a great soundstage is surprisingly wide for an in-ear bud. The Bass: Thanks to the SDLC technology, the low-end is punchy and deep without “bleeding” into the vocals.

The Mids/Highs: The Hi-Res certification shows here; strings and vocals are crisp. It supports a frequency range up to 40 kHz, which is rare at this price point.

Customization: The TOZO app offers 32+ preset EQs, allowing you to tune the sound from “Bass Boost” to “Classical” easily and you can really hear the difference bewtween the EQs something again TOZO have been solid on.

Overall excellent sound as expected from TOZO and at the price you cant complain really with all genres tested audio music videos and more they pass the test with flying colours.

Call quality it also excellent indoors and outdoors.

Adaptive Noise Cancellation (ANC)

TOZO claims up to 52dB of noise reduction. In real-world testing, it excels at removing low-frequency hums (engines, fans). Indoors of course is the best experience but outdoors also good for the price after several weeks of testing.

The “Adaptive” part means the buds automatically increase the ANC strength when you step into a louder environment, which works seamlessly about 90% of the time and in general pretty good in my book.

Battery Life & Durability

The battery life is one of the best in its class. Depenidng on your settings as the all differ to peoples taste as always, you get roughly 12-13 hours with ANC on and 15+ with it off. The case holds an massive amount of extra charge, bringing the total to 80 hours. These also come with an IPX8 rating so they are safe to use outdoors or going to the gym.

If you want the absolute best tech for your hard earned cash, the TOZO NC20 Pro is hard to beat. They are ideal for commuters and travelers who need long battery life and strong ANC, or tech enthusiasts who want the cool factor of the touchscreen case without paying the price of higher end brands and TOZO has consitently put it up to the bigger names with their products and I look forward to seeing what is next from them.

TOZO App

Features

  • [12mm Large Dynamic Driver with Powerful Bass] TOZO NC20 Pro features a 12mm large dynamic driver paired with a DLC diaphragm, crafted for audio enthusiasts. Experience powerful, deep bass as low as 12Hz, revealing hidden details and layers in your favorite tracks that you’ve never noticed. Perfect for daily listening, workouts, or long commutes, it delivers a mini concert-like immersive experience wherever you go.
  • [LDAC & Hi-Res Audio Wireless for Immersive Sound] Equipped with LDAC Hi-Res audio wireless decoding technology, bringing studio-quality Hi-res sound. Every note, vocal, and detail is crisp, clear,and true to the original recording.
  • [Adaptive ANC for Crystal-Clear Calls] Adaptive active noise cancellation continuously monitors ambient noise and automatically adjusts to block up to 52dB of environmental noise, even in bustling cities or windy outdoor settings, it ensures crystal-clear calls and pure music. The 6 Mics AI Noise Reduction system filters wind and crowd noise, keeping your voice crystal clear during calls.
  • [Smart Charging Case with Touch Control] Double-tap the smart screen to unlock touch controls: Play/pause music, adjust volume, switch noise-canceling modes, access scene settings, or activate low-latency gaming mode. The built-in LED display even shows lyrics in real time while you listen! Supports wireless charging and USB-C fast charging for hassle-free convenience.
  • [Wearing Detection for Seamless Listening] Intelligent in-ear sensors detect when you wear or remove the earbuds. Music pauses instantly when you take them out and resumes when you put them back, Enjoy seamless transitions between listening and conversations without fumbling with your phone.
  • [80-Hour Ultra-Long Battery Life] Enjoy up to 16.5 hours of playtime on a single charge (12.5 hours with ANC on), and up to 80 hours with the charging case (63 hours with ANC off). Perfect for long commutes, travel, or busy days—your music, calls, and podcasts will keep going without interruption.
  • [IPX8 Waterproof] TOZO NC20 Pro earbuds feature a nano-waterproof coating that effectively protects internal components from water damage. Perfect for sweat-proof workouts and rainy commutes.
  • [Bluetooth 5.4 & Dual Device Connection] Enjoy stable, lag-free connectivity with Bluetooth 5.4 technology. Switch seamlessly between your phone and laptop for calls, music, or video meetings without re-pairing.
  • [TOZO APP with 32 EQ Modes] Access an AI voice assistant via the TOZO APP, explore 32 preset EQ profiles, and join a global community of audio enthusiasts sharing thousands of custom EQ settings.
  • [Ergonomic Design for All-Day Comfort] Engineered for comfort, the earbuds feature a lightweight, secure fit that stays put during workouts or long listening sessions. Six ear tip sizes ensure a perfect fit for your ears.

BUY

Other TOZO Reviews

Video Review

Qualcomm announces flagship €125m investment in AI transformation for Cork

Qualcomm Technologies, Inc. a wholly owned subsidiary of Qualcomm Incorporated, has announced a €125m investment that will see the transformation of the Cork site into a strategic AI pillar in the global chipmaker’s organisation over the next three years.

Founded in 1985 and headquartered in San Diego, CA, Qualcomm is a global leader in wireless technology and advanced semiconductors. The company develops cellular standards such as 4G, 5G, and now 6G. It is also one of the world’s largest fabless semiconductor companies, which sees it provide critical advanced semiconductor technology across mobile, wearables, PC, XR, IoT, automotive and data centres.

Qualcomm Technologies has had a presence in Cork since 2013, and this year it celebrates 10 years since it hired its first engineer in the city. In that time, Qualcomm has embedded itself in the community and has built strong relationships with UCC, MTU, and Tyndall, helping support the next generation of Irish engineers through internships and graduate role opportunities.

This flagship project, which is supported by the Irish Government through IDA Ireland, plans to undertake a new RD&I project in Cork, leveraging current capabilities to align with Qualcomm’s diversification strategy beyond mobile technology into areas such as PC, XR/VR, IoT, automotive, and data centres.

 

Minister for Enterprise Tourism & Employment Peter Burke TD said:
“Today’s announcement by Qualcomm is a powerful endorsement of Ireland’s ambition to lead globally in advanced research, next‑generation computing and AI. This €125 million investment further strengthens Ireland’s position as a hub of deep‑tech innovation, creating hundreds of high value jobs. This announcement is also a signal of support for Silicon Island: Ireland’s National Semiconductor Strategy, which aims to make Ireland a world leader in semiconductors through securing long‑term investments, developing a robust talent pipeline and seizing opportunities in technologies of the future such as AI.

Qualcomm’s continued expansion builds on Ireland’s strong semiconductor ecosystem and demonstrates the value of the collaborative environment we have fostered between industry, academia and Government.  The Government is proud to support this strategically significant project through IDA Ireland, and I wish the team at Qualcomm the very best for the future.”

EVP, Chief Strategy and Corporate Development Officer of Qualcomm Incorporated, Colin Ryan said: “Qualcomm’s success and ongoing growth in Ireland reflect the strength of our partnerships with the Government, IDA Ireland and Irish universities. This investment underscores Cork’s importance as a strategic Global R&D hub for Qualcomm and our commitment to supporting Ireland’s innovation ecosystem.”

Vice President of Engineering at QT Technologies Ireland Limited, Paul Kelleher said: “Qualcomm is proud of what we’ve achieved in Ireland—and we are even more excited about what’s ahead. We’re not just building technology; we’re shaping the future, right here in Cork.”

IDA Ireland CEO Michael Lohan said: “I wish to congratulate the entire team in Qualcomm on the announcement of this landmark investment – a substantial and complex project in both its scale and scope, reflecting its strategic and transformative nature.   This €125m R&D investment and the future jobs it will create, positions Qualcomm Ireland at the forefront of technological and product development in the AI-era. Today’s event also recognises a decade since Qualcomm hired its first engineer in Ireland, I wish you continued success and assure the team of IDA Ireland’s continued partnership and support.”

Qualcomm is currently hiring engineers across several business areas. To explore opportunities to join the team in Cork, visit Careers

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Viltrox Brings AI Autofocus to Manual Lenses with NexusFocus F1

Viltrox is pleased to announce NexusFocus, a new autofocus solution for manual lenses. The NexusFocus F1 is a compact, lightweight adapter that fits unobtrusively in between the lens and the camera body. The system is compatible with Sony E-mount cameras and PL-mount Cine and CineMod lenses. It takes advantage of Sony’s powerful phase-detection system and AI subject recognition, and leverages those native capabilities of the camera to drive motors for aperture, focus and zoom adjustments, thus revitalizing manual lenses with powerful autofocus capabilities.

NexusFocus gives vintage lens enthusiasts, solo operators, and small film crews unprecedented creative freedom. Freed from the constraints of manual focusing and LiDAR’s parallax limitations, creators can enjoy cinematic-level imaging, with effortless control and precision.

Quick set up and versatile lens control

With fast synchronized motor control of focus, iris, and zoom (FIZ), users gain complete command of every lens movement. The responsive autofocus lets solo operators and small crews work efficiently on set.

The Viltrox NexusFocus mobile app allows for effortless setup, with a wide range of lens calibration profiles ready-to-go. The system automatically detects calibration status on startup, so users can just mount the adapter, power on, and start creating (automatic calibration is currently only available on the iOS app version).

The app also provides Bluetooth wireless control with smartphones and iPads, allowing limitless camera placement options and versatile single-user operation. The adapter features a clear backlit status display panel on top, so users can instantly check the operating mode and lens data.

Tough and compact design, with powerful performance

Compact, but with powerful performance, the motor responds with remarkable speed and precision. The standard USB type-C power port offers broad compatibility with professional equipment, and seamless connectivity. The motor is powered by an external source to ensure reliable operation. The dust-resistant seal at the camera mount end of the adapter protects equipment and preserves image integrity. The unit’s durable but lightweight aluminum alloy and stainless steel construction ensures reliability and a long operating life. A detachable tripod mount allows for flexible support.

More details and how to buy

The NexusFocus F1 will be available via an official Kickstarter campaign, running from January 15 to February 13, 2026.
For full details of supported cameras and lenses, please visit the NexusFocus F1 campaign page on Kickstarter. Some features may work differently, or not be available, on certain equipment or equipment combinations.

For more information, please visit: https://www.kickstarter.com/projects/viltrox/nexusfocus-pl-e-adapter

MSRP: $8,599HKD (≈1,099USD) (dual motor kit) / $10,199HKD (≈1,299USD) (triple motor kit)

Super Early Bird Kit: $5,499HKD (≈$699USD) (Limited to 10 Kits)
Early Bird Kit: $6,299HKD (≈$799USD) (Limited to 200 Kits)
Early Access Kit A – Dual Motor: $6,999HKD (≈$899USD) (Limited to 2,000 Kits)
Early Access Kit B – Triple Motor: $8,199HKD (≈$1,049USD)

Fujifilm instax mini Link+ Smartphone Printer first look

FUJIFILM Europe GmbH, Imaging Solutions Division, has announced the introduction of the instax mini Link+™ (mini Link+) smartphone printer. The latest iteration in the instax™ Link series smartphone printer lineup, mini Link+ integrates even more instant photo technology into its free, downloadable instax mini Link™ smartphone app, with new features centered around inspiration, impact, and imagination, including new and enhanced print modes designed to capture both the aesthetic of the creator and the moment. They also launched a new evo Cinema camera.

“One of our favorite things about the instax mini Link™ series of smartphone printers is the breadth of options it delivers to creators,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “Users being able to print images from their smartphone’s camera roll has brought the joy of instant photography and the analog film experience to so many. With the introduction of mini Link+, we’re especially excited because the features will allow them to take their creativity and self-expression even further.”

Main Features

Simple Print Mode

With mini Link+, users can utilize Simple Print mode in the instax mini Link™ app to print photos directly from their smartphone’s camera roll, or even print out saved images from their Pinterest® account for some handheld inspiration.

Design Print Mode

This mode captures every detail in users’ images – from text to illustrations or other graphics, the images show the finest details with precision.

Simulation Mode

Simulation mode lets the user see what the photos will look like before they print, whether the image is going on a wall, a shelf, a table, or more, this mode lets you experiment with placement and style, to ensure your printed image fits your design plan.

Multiple Print Mode

Multiple Print Mode on the instax mini Link™ smartphone app lets users print up to 10 images3 they have previewed and selected in Simulation Mode – in a single step. This ensures smooth printing of images in the sequence the user selected, with no waiting. 

Frame Print Feature

With this feature, users can customize their images by applying a frame, adding a sticker, or even adding a text caption.


Video Print Feature

Within the instax mini Link smartphone app, the Video Print feature allows users to isolate the perfect frame within a video they have shot with their smartphone, and output that frame as a printed image3.

Bold Design

The mini Link+ smartphone printer is purposefully designed with a slim, easily portable form factor in a sophisticated black with a striking orange color accent. Additional features within the instax mini Link™ smartphone app include:

 

  • Remote shooting capability 
  • Collage Print functionality
    • Users can gather multiple images and print them in collage format on a single instax™ mini photo
  • Light/Dark user interface modes
  • instaxAiR Studio™ feature
  • Users can add 3D Augmented Reality effects before taking photos in the app 

Pricing and Availability

The instax mini Link+™ smartphone printer will be available on 28th January 2026 at a Manufacturer’s Suggested Retail Price of €150.00 (inc. VAT). Available at FUJIFILM stockists nationwide. For more product information, please visit https://instax.ie/cameras/mini-link-plus/

See our instax reviews 

Unboxing 

Fujifilm mini Evo Cinema 3-in-1 Hybrid Instant Camera First Look

FUJIFILM Europe GmbH, Imaging Solutions Division, has announced the introduction of the instax mini Evo Cinema™ (mini Evo Cinema) hybrid instant camera. The mini Evo Cinema offers multiple ways for users to make highly personalized, one-of-a-kind content through still photos, short-form video (15-second clips), and instax™ mini photo prints via the free, downloadable instax mini Evo™ smartphone app. This 3-in-1 hybrid instant camera is designed to give users one of the most dynamic creative experiences the instax™ brand has ever offered. Also announced was their new smartphone printer.

“mini Evo Cinema offers the best of both worlds – the vintage look of an 8mm video camera, with all of the modern functionality of a hybrid instant camera now integrating photo, video, and print in one unique package,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “The mini Evo Cinema delivers a smooth, unique photographic experience that gives the user a myriad of ways to turn casual moments into unforgettable ones.”

Main Features: 

Eras Dial™

The mini Evo Cinema hybrid instant camera features a first for instax™ cameras – the Eras Dial™, which allows users to apply photo effects from 10 different eras to their image – from the grainy, pale tones of the 1930s, to a 1960s effect inspired by 8mm film cameras, to the vibrant colors of the 1980s, and to the sharp, rich imagery of the 2020s. Each era is designed to capture the look and feel of the imagery of that time. 

Degree Control Dial

Content created in each era can be fine-tuned with any of the 10 effects from the Degree Control Dial on the lens. By simply rotating the dial to precisely adjust color, contrast, and noise expression – users can create up to 10 creative variations per era. 

Frame Switch

Once an era is chosen and the intensity of the era is selected via the Degree Control Dial, users can continue to personalize by adding a frame to every shot or video clip utilizing the Frame Switch. There’s a frame for every era, each paying homage to the characteristics, media, and playback devices that defined that time.

CINE/STILL Modes

Users can easily switch between “CINE” and ”STILL” modes to capture either a video or photo, respectively, with ease. In CINE mode, users can shoot a series of clips – up to 15 seconds in total – and the camera will stitch them into one smooth video automatically. Via the free, downloadable instax mini EvoTM smartphone app, users can connect via Bluetooth® and extend video creations to 30 seconds by adding or reordering clips. 

Zoom Lever

The mini Evo Cinema features built-in digital zoom. The tactile Zoom Lever lets you dial up the intimacy of the shot or pull back for greater scope and more atmosphere.

 

“My Gallery”

Within the instax mini Evo™ app, the My Gallery section provides users a secure place to store the images and videos they create, segmented into categories including Favorites, Printed, Video, Photo, Projects. Through this function, users can also save printed images digitally to their smartphone’s camera roll, finished with the iconic instaxTM mini border.

Video Printing

Users can access videos via a one-of-a-kind instax™ mini instant photo printed with a QR code ready to be scanned and played back on a smartphone. Video is captured as standard at 600 x 800, and with the 2020 Era selection is captured at 1080 x 1440. 

Timeless Design

With sleek black, vertical grip design (inspired by Fujifilm’s “FUJICA Single-8”, an 8mm camera introduced in 1965); and analog-inspired details, this hybrid instant camera is meticulously crafted for those who appreciate tactile functions alongside beauty and elegance.  

Additional camera features include:

 

  • Remote shooting capability (via app)
  • Integrated Selfie Mirror and Self-Timer
  • 1.54-inch high-resolution LCD Monitor
  • Print Lever
  • The camera features an analog-style printing operation lever – lift and twist to print a photo.
  • Accessories
      • The mini Evo Cinema includes viewfinder and grip attachments, and a premium hand strap. 
  • USB-C & Micro SD Card Slots
  • Integrated flash/continuous light source

 

Pricing and Availability

The instax mini Evo Cinema™ hybrid instant camera will be available on 28th January 2026 at a Manufacturer’s Suggested Retail Price of €380.00 (inc. VAT). Available at FUJIFILM stockists nationwide. For more product information, please visit https://instax.ie/cameras/mini-evo-cinema/

See our instax reviews

Unboxing

 

8 Reasons High-Quality Branded Merch Creates Real Brand Connection

Brand perception improves when physical touchpoints create familiarity through repeated daily exposure across meaningful consumer interactions. Merch with purpose builds recognition through usefulness rather than temporary impressions that fade quickly. Tangible items maintain presence within routines that shape long-term brand recall naturally. 

This approach strengthens emotional ties through consistent brand presence across real environments. Businesses seeking deeper engagement benefit from thoughtful merchandise choices that reinforce identity. People can explore how strategic merch choices influence sustained audience engagement and take action. Clear intent guides merchandise selection through alignment with audience expectations across practical daily contexts.

1. Enhances Brand Memorability 

Branded merchandise solutions establish recall through repeated exposure during everyday routines across varied environments. Distinctive designs capture attention through visual appeal without overwhelming brand presentation for users. Positive usage experiences create favorable associations connected directly to the brand identity. 

Memory strengthens as branded items remain visible across extended periods within daily habits. Consistency in design reinforces familiarity through subtle visual reinforcement across multiple encounters. Repeated exposure builds recognition without requiring active attention from recipients. Everyday utility ensures continued interaction through real-life relevance. Familiar visuals remain present during routine activities across work, home, and leisure settings.

2. Extends Reach Through Sharing

Merchandise visibility increases as items appear naturally within social and professional environments. Repeated exposure supports familiarity through consistent presence within shared spaces that encourage recognition.

A few of the sharing benefits include:

  • Friends notice branded items during casual interactions within shared settings
  • Family members spark curiosity through visible logos during everyday moments
  • Peers discuss brands through shared experiences connected to merchandise use
  • Communities recognize brands through repeated exposure across common locations

Reach expands through natural observation rather than direct promotion or persuasion. Visibility improves through consistent exposure across diverse social settings over time. Shared environments support repeated brand impressions without forced messaging. Recognition grows as merchandise circulates through everyday social movement.

3. Builds Emotional Connections

Personalized merchandise communicates appreciation through thoughtful details that resonate with recipients emotionally. Gifting creates goodwill through gestures that feel sincere rather than transactional exchanges. Emotional responses develop through relevance tied to personal use scenarios within daily life. Recipients associate brands with positive moments formed through meaningful interactions.  These feelings deepen trust through repeated emotional reinforcement across continued engagement. 

Emotional attachment grows through tangible reminders of brand care and consideration.  Personal relevance strengthens emotional impact through perceived effort. Long-term sentiment improves as recipients feel recognized through thoughtful merchandise choices. Emotional consistency supports stronger bonds through reliable expressions of brand intent across touchpoints. Genuine consideration shapes perception through experiences that feel personal rather than promotional.

4. Reinforces Brand Identity

Visual consistency strengthens recognition through familiar colors, typography, and design elements across merchandise collections. Material quality reflects brand values through texture, durability, and overall presentation quality. Clear branding signals professionalism through attention to production standards across every item. 

A few identity advantages include:

  • Design alignment improves recognition clarity across varied audience segments
  • Quality materials support a premium perception through tactile experience
  • Cohesive visuals reinforce credibility through uniform brand presentation

Brand identity remains clear through consistent physical representation across multiple touchpoints. Recognition improves through repeated exposure to unified brand elements within daily routines. Physical consistency strengthens credibility through dependable presentation. Strong identity cues support confidence during every interaction. Consistent presentation builds familiarity through repeated encounters that reinforce trust across audience interactions.

5. Drives Customer Loyalty

Practical merchandise encourages continued interaction through usefulness integrated into daily routines. Customers feel valued through items that serve functional purposes consistently. Exclusive designs create appreciation through perceived uniqueness tied to brand identity. Repeat engagement increases through tangible reminders of brand connection within everyday use.  Loyalty strengthens through positive reinforcement tied to real-world utility. 

Retention improves as appreciation translates into lasting commitment over time.  Functional relevance sustains interest beyond initial distribution moments. Continued use reinforces connection through dependable usefulness. Consistent visibility within routines reinforces brand presence through repeated exposure during everyday moments. Thoughtful utility builds confidence through reliable performance that supports sustained preference over time.

6. Generates User-Generated Content

Recipients share branded items through photos that reflect authentic experiences. Visual content feels credible due to personal context captured through genuine moments. Brand mentions grow through voluntary social sharing across digital platforms. Audience engagement increases through relatable content created by real users. Trust builds as audiences respond to authentic stories shared publicly. 

Brand conversations expand through genuine digital visibility across networks. Personal expression strengthens reach through shared experiences. Organic content supports credibility through real-life representation. Creators feel motivated when merchandise aligns with personal identity through design relevance. Shared posts increase discoverability across platforms through consistent exposure from trusted community voices.

7. Provides Measurable ROI

Campaign performance becomes clearer through trackable merchandise distribution outcomes across initiatives. Longevity increases value through extended product use cycles beyond initial campaigns. Data supports refined planning through insight-driven decisions based on performance indicators. A few performance indicators include measurable engagement outcomes.

  • Redemption tracking links exposure to action through measurable responses
  • Usage duration supports cost efficiency across extended product lifespans
  • Feedback informs future campaign improvements through audience response data

Insights guide stronger planning through actionable performance data collected consistently. Measurable outcomes support smarter allocation through verified engagement signals. Tangible data clarifies effectiveness through observable usage patterns. Clear metrics strengthen confidence through transparent evaluation of merchandise impact across business objectives.

8. Supports Consistent Brand Recall Across Touchpoints

Branded merchandise reinforces familiarity through repeated exposure across varied daily settings where audiences engage naturally. Consistent use places brand elements within moments that feel natural to recipients throughout work and personal routines. Visual presence remains steady through items integrated into professional tasks and lifestyle activities. 

Recognition strengthens as audiences encounter the brand through dependable physical cues during everyday interactions. Memory retention improves through repetition that feels organic rather than promotional in intent. Steady exposure sustains awareness through subtle reinforcement across multiple environments. Over time, these touchpoints shape reliable brand recall through a presence that feels familiar. Consistent visibility supports confidence through repeated positive recognition moments.

 

High-quality branded merch creates meaningful touchpoints that support trust, memory, and emotional relevance across audiences. Strategic use of Branded merchandise solutions strengthens recognition through physical presence that audiences value deeply. Brands seeking deeper engagement should invest in thoughtful merchandise strategies that reflect care and consistency. Action begins with selecting merchandise that aligns with brand values and audience needs. Take the next step toward a stronger brand connection through intentional merch decisions that leave lasting impressions. Consistent execution reinforces credibility through reliable experiences that remain present within everyday audience interactions.

 

Why Real-Time Tracking Capabilities Will Define the Best Web Analytics in 2026

Not too long ago, marketers had to manually go through yesterday’s bulk of data to craft their reports. Reading the audience correctly is an art, and, less than a decade ago, these professionals had to do so with little to no digital support. Today, nearly everything happens in real time, especially analytics, which is why it’s time to look for the best web analytics in 2026. 

Historical information hasn’t lost its importance, but the competitive edge for marketers and companies now lies in the present moment. Here’s how realtime web analytics is set to transform the data analytics services landscape in 2026. 

Pixabay

The digital world is like clouds in the sky; it’s different every time one looks up. Viral content comes out of the blue, and topics become trendy as quickly as they get forgotten. So, reading the audience in real time using the right web analytics tool has become indispensable. 

Not only is it necessary to adapt to emerging trends, but also to user behavior. Here, choosing the best web analytics for websites in 2026 saves the day once again, providing actionable insights to personalize the user experience on the go. Unsurprisingly, the global web analytics market is skyrocketing, with specialists forecasting a CAGR of up to 19% between 2025 and 2032.

Moreover, it allows companies to identify anomalies as they occur, preventing further damage and maintaining the level of user experience. There are also other advantages, such as fraud detection, improved productivity, and more efficient decision-making. Indeed, modern web analytics software can do much more than tracking clicks and traffic. 

Privacy Matters



Pixabay

Since the main tasks of most web analytics tools are to save and analyze user information, they have raised legitimate privacy concerns. In many cases, such tools collect users’ data without their consent. However, that’s not the only (or even less so, the best) way of doing business in this field. 

The best tools have a privacy-first approach, collecting much less data than traditional ones. While this approach results in a smaller data volume, that information is by no means less valuable. Marketers can still get actionable insights from this information by using platforms which provide privacy-by-design data collection. Such platforms anonymize and encrypt their data for enhanced protection, without necessarily compromising the depth of analysis.Moreover, they only do so with user consent. It’s not only a matter of doing ethical business. As new privacy laws emerge in major jurisdictions like the European Union, the USA, China, and Brazil, protecting users’ anonymity has become a matter of compliance. It means that tools that somehow breach such standards will likely miss out on tremendous marketing opportunities. 

At the Speed of Now

In 2026, the superiority of web analytics tools will be measured mostly by uncompromised integrity and instantaneous insights. The winners will likely be those capable of doing more with less data. After all, interpreting live trends has become indispensable for online marketing. In other words, the future belongs to those who analyse with speed and conscience. 

 

Battery and e-waste clear-out plea as only half return for safe recycling

Only half of household batteries sold on the Irish market are making their way back for recycling each year, new data shows.

As newly-bought Christmas gifts replace old devices, Waste Electrical and Electronic Equipment (WEEE) Ireland is urging people to recycle used batteries and unwanted small electrical items, rather than storing or binning them.

Its figures show that almost half of all household battery purchases are made during the Christmas shopping period, yet recycling rates remain stubbornly low.
To support a nationwide New Year clear-out, the e-waste recycling scheme is delivering one million blue battery recycling boxes to homes this month to capture the valuable hoard of waste batteries.

They can be returned for free at participating retailers or local recycling centres.

“As space is made for new gifts, now is the ideal time to carry out a battery and e-waste clear-out,” said Leo Donovan, CEO of WEEE Ireland.

“As well as providing a handy QR code that connects you to a map of hundreds of local drop off points, our blue battery boxes are a simple but powerful reminder that batteries should never go in household bins.

“Returning for recycling ensures the safe recovery and reuse of the materials they contain.”

When it comes to small electronic items, 2024 figures from WEEE Ireland show a similar trend, with 40 per cent of Ireland’s annual small electronic gift and toy purchases happening in the festive period.

But just 30 per cent of these are returned to the circular economy for recycling.

Recycling rates for electronic toys such as gaming consoles, e-scooters and battery-operated action figures are even lower, dropping to just 10 per cent, leaving millions of unused, broken or obsolete toys gathering dust in homes or discarded incorrectly in the household bin.

“Every home in Ireland can make a difference. Batteries don’t belong in the bin – they belong in recycling. When we dispose of them incorrectly, we risk fires and environmental pollution,” said Minister of State at the Department of Climate, Energy and the Environment, Alan Dillon.

“This January, WEEE Ireland is delivering one million battery boxes to households. Let’s use them. Collect every old battery from toys, decorations, and devices, and return them to your local retailer or recycling centre.
“It’s free, safe, and it protects our environment. Together, we can keep dangerous chemicals out of landfill and rare materials in circulation. Let’s make 2026 about responsibility and care for each other.”

WEEE Ireland’s network of free collection points across local authority civic amenity centres and retailers is available at weeeireland.ie.

A new Light Means of Transport (LMT) lithium battery guide has also been added to the WEEE Ireland website to support consumers on the safe recycling of higher-capacity batteries such as those used in e-bikes, e-scooters, e-mobility and power packs.