Category: Tech News

Rain Technology Embeds Visual Security and Delivers Display Innovation From Enterprise to Healthcare

CEO Robert Ramsey, Ph.D. and Chief Scientist Michael Robinson, Ph.D. of Rain Technology, creator of the world’s most advanced directional display technologies, today shared expert commentary and select video explainers about:

  • The market outlook for emerging display technologies.
  • The big leap in visual privacy to combat shoulder surfers.
  • Key advances and early adoption across enterprise and personal computing, smartphones, automotive, hospitality, healthcare, banking and retail.
  • Opportunities to capitalize on display innovations today.

The Market Outlook for Emerging Display Technologies

Whether for business or personal use, displays of all types are central to our everyday experience. However, the amount and type of information displayed, the types of devices themselves, the hardware technologies used to provide higher quality and more efficient images, and the situations in which these devices are used all continue to expand at an incredible rate. As such, significant market opportunity exists for companies developing innovative solutions.

Experts in optics and photonics with a legacy in 3D cinema, Rain Technology scientists are radically changing the playing field for visual privacy and superior optical performance in emerging display technologies, which will transform the market by enabling the type of experiences that drive mass adoption through quality and comfort.

One of Rain Technology’s innovations that has been broadly adopted is Switchable Privacy™, a thin liquid crystal layer in the display that switches privacy on and off, preventing peripheral viewers from seeing sensitive content. See the details of how it works in this video: https://youtu.be/y05VX8Pundg. This has applicability across fraud prevention, securing confidential information, and ensuring personal privacy.

It has already shipped millions of units through industry-leading partners. In addition, the company’s innovations in privacy have been successfully leveraged and deployed in the automotive sector. Specifically, No-Driver-Distraction™ helps create safer driving experiences by preventing driver distraction caused by light emitted from passenger screens, and Display Screen Branding™ provides off-axis brand promotion by manufacturers and retailers.

Rain Technology will subsequently be adapted to further define the future of AR and VR in gaming, business, medical, and military defense. Its patented approach, Anamorphic-XR™, which relies on common, easy to manufacture materials, delivers fundamentally superior capabilities to existing AR and VR optics to improve user experience, performance and comfort. It has the potential to significantly increase consumer adoption as well as time spent engaged with devices, opening new opportunities for consumer, enterprise, military and industrial uses.

A Big Leap in Visual Privacy for Every Device

Identity theft and data breaches are on the rise, compounded by mobile work, whether remote or simply in transit. Shoulder surfers, visual hackers, and snoopers are omnipresent. Although the market for adhesive-based privacy screens for smartphones, laptops and monitors is valued at over a billion dollars and set to double in five years, it is a stopgap, lacking the ability to be controlled by enterprise IT and security policy and compromising device performance and usability.

Consumers will begin to see device and display manufacturers as well as enterprise IT departments and application developers placing a higher priority on integrating software solutions with new embedded display technologies to deliver increased privacy and control at the source. This newfound level of security will put mobile privacy in everyone’s pocket and across laptops, point of sale, automotive, tablets, and other devices.

Rain Technology is powering this change. Its patented Switchable Privacy controls the viewing angle to protect enterprises and individuals from visual hacking, data fraud, and identity theft. Switchable Privacy is applicable across the displays for smartphones, laptops, POS and ATM terminals, automotive dashboards and in-cabin displays, and medical kiosks. See more about Switchable Privacy here: https://youtu.be/4IzHUionehY.

Key Advances in AR and VR Performance to Spur Mass Adoption

AR and VR devices have been hyped for decades but have yet to realize their potential. To achieve mass adoption, the device hardware must significantly improve in weight, power efficiency, brightness, image quality, and eye comfort. Rain Technology’s Anamorphic-XR represents a crucial advancement in the evolution of AR and VR features, functionality and performance.

Rising consumer interest and commercial long-term strategies from the major players in AR and VR will be complemented by substantial government investment in these innovations, particularly in headsets and navigation and targeting systems. This dual trajectory of technological enhancement, spurred by Anamorphic-XR, and strategic funding will propel the industry forward.

This will effectively pave the way for broader integration by the leading AR and VR manufacturers into various sectors, ultimately transforming how people interact with their digital and physical environments. As these improvements are integrated, a surge in user engagement can be expected in terms of session time and application diversity, from entertainment to surgery to day-to-day interaction with the environment.

Opportunities to Capitalize on Display Innovations Today

  • Smartphones – Rain Technology is working with smartphone manufacturers to integrate its embedded Switchable Privacy display technology, ensuring peak performance in optical clarity, color and luminance, while providing Privacy Mode for optimal protection and Share Mode for collaboration. Available now for smartphone brands, display manufacturers, and component suppliers from Rain Technology.
  • Laptops, Tablets and Monitors – Rain Technology’s Switchable Privacy enables viewing in Share Mode and Privacy Mode as well as delivering best-in-class performance for image clarity, color and luminance. Available now to laptop brands and manufacturers from Rain Technology.
  • Retail POS – Customer and staff-operated POS terminal numbers are expanding rapidly, and customers are increasingly sensitive to their data being “visually hacked” or even their privacy compromised during cart review, transaction or tipping at point of sale. Optimizing POS devices for both retailers and consumers, Rain Technology’s Switchable Privacy enables manufacturers to deliver a Privacy Mode for consumer transaction security as well as a Share Mode for brand promotion. Now available to retailers from POS manufacturer Datecs and direct from Rain Technology.
  • Bank ATMs – With more than 3 million ATMs around the world, shopping, dining and withdrawing cash puts consumers as well as merchants, retailers and bankers at risk. Rain Technology’s Switchable Privacy enables ATM manufacturers to ensure financial service providers can mitigate the risk of data breaches, meet regulatory compliance, and foster consumer loyalty and trust. Available today to ATM manufacturers and supply chain providers direct from Rain Technology.
  • Medical Kiosks – Private patient information, governed by HIPAA regulations, is often displayed on screens across the medical environment, from check-in kiosks to registration desks to hospital nurses stations, pharmacies and more. Rain Technology’s Switchable Privacy enables manufacturers of monitors and tablets to deliver a Privacy Mode for patient privacy and Share Mode for collaboration. Now available to manufacturers and display providers across the healthcare industry through Rain Technology.
  • Automotive Displays – Bridging the gap between passenger infotainment and safe driving while meeting evolving legislative safety standards, Rain Technology’s No-Driver-Distraction controls the viewing angle and luminous levels so the display screens within the cabin can only be viewed by the intended audience (driver or passenger). Rain Technology’s Display Screen Branding delivers a unique in-cabin design and branding opportunity for marketers. Available today to automotive suppliers, tier one integrators, and brands both directly from Rain Technology and via display manufacturer Tianma.
  • AR and VR – The future of AR and VR relies at least partly on hardware device advances. Rain Technology is the first to introduce a patented optical design approach — Anamorphic-XR — that holds significant advantages over existing systems in the areas of image quality, color, field of view, brightness (up to 10x improvement), weight, and comfort. Currently available as a proof-of-concept demonstrator, Rain Technology is actively engaging with partners to integrate this technology into future device and wearable offerings.

To learn more, please visit www.raintechnology.com.

NIRA Dynamics secures continued partnership with Trafikverket for high-frequency road monitoring

NIRA Dynamics has announced that their Road Health solution will continue to be a key part of Trafikverket’s Connected Road Surface Monitoring, extending our successful collaboration in high-frequency asset management across Sweden’s road network.

After several years of evaluation, Trafikverket has awarded NIRA Dynamics a full continuation of services, recognizing our best-in-class capabilities, recognizing our best-in-class capabilities for detection of pavement damage such as potholes, winter damages due to freeze-thaw and frost damages.

This extension solidifies our role as the prime partner in modernizing Sweden’s road monitoring for both summer and winter conditions.

“We are thrilled to continue to work with Trafikverket in their mission to enhance road maintenance through high-frequency data collection. This partnership has already delivered significant improvements, and we look forward to driving even greater efficiency in road management,” says Johan Petersson, Product Manager at NIRA Dynamics.

Advancing road maintenance with connected vehicle data NIRA Dynamics’ Road Health utilizes real-time data from connected vehicles to provide unparalleled insights into road conditions. By capturing and analyzing data at high frequency, we enable road authorities to: Detect sudden road damages before they escalate into costly repairs.

Identify winter-related wear and freeze-thaw damage that impact road construction longevity.

Optimize maintenance planning with data-driven decision-making. Prevent major structural damage to the road and reduce the need for extensive resurfacing.
“The project has been a very instructive innovation journey for all parties. One of the success factors in the project was the way to prevent the gap between the development phase and the deployment phase, the “valley of death”, namely including development, evaluation and implementation in the same innovation procurement.

Beside a reliable technical solution, this approach requires suppliers with skills for cooperation, responsiveness and flexibility to adapt their solutions to the needs of the stakeholders” says Hawzheen Karim, Coproject Manager and innovation leader at InfraSweden.

New capabilities for the next phase
As part of this continuation, lane marking detection is now being introduced. This nationwide scanning feature will initially serve as a cost-effective screening tool, helping Trafikverket keep track of road markings and improve asset management.

A solution for road authorities worldwide
While this project focuses on Sweden, the benefits of high-frequency road monitoring extend far beyond national borders. NIRA Dynamics works with road authorities globally to transform road maintenance through smart, scalable, and efficient solutions.

More on the project: https://infrasweden.nu/uppkopplade-fordon-ska-hjalpa-till-att-forbattra-vagunderhallet/

Vodafone makes first space video call

Vodafone has successfully made the world’s first space video call using normal 4G/5G smartphones and satellites that will allow multiple users in areas of no mobile coverage to make and receive video calls, access the Internet and use online messaging services. It is the only satellite technology of its kind built to offer a full mobile broadband experience and paves the way for universal digital connectivity and the closure of mobile coverage gaps.

Unlike today’s satellite-based services, users do not need a special dish, terminal or expensive satellite phone to benefit from full mobile broadband connectivity. The service they will receive mirrors the experience of existing 4G and 5G mobile networks, enabling them to use everyday smartphones to switch between space and ground-based networks automatically.

Astronaut Tim Peake and Margherita Della Valle, Vodafone Group Chief Executive, marked this significant milestone at Vodafone’s new space-to-land gateway, which receives and channels all the signals sent from a user’s smartphone via the BlueBird satellites of Vodafone’s partner, AST SpaceMobile. Vodafone engineer Rowan Chesmer put it to the test when he made the historic space-based video call to Margherita from a remote mountainous location in mid-Wales – where there has never been mobile broadband before. Rowan, who joined Vodafone’s graduate scheme in 2017, is now developing cutting-edge satellite technologies that will improve global connectivity.

Margherita Della Valle said: “Vodafone’s job is to get everyone connected, no matter where they are. Our advanced European 5G network will now be complemented with cutting-edge satellite technology. We are bringing customers the best network and connecting people who have never had access to mobile communications before. This will help to close the digital divide, supporting people from all corners of Europe to keep in touch with family and friends, or work, as well as ensuring reliable rural connectivity in an emergency.”

Operating from low Earth orbit, it is the only satellite service in the world today that offers mobile broadband directly to multiple 4G or 5G smartphones by working seamlessly as an extension of Vodafone’s leading land-based networks. Satellite is a complementary, bolt-on technology providing valuable coverage where no feasible mobile or fixed alternative exists at present. Together, the satellite service and terrestrial network will give Europe a communications infrastructure for use in any location, including mountains, or out at sea, at any time, as well as boosting overall resilience.

International Cybersecurity Expert to Explore the Disruptive Danger of Disinformation in the Age of AI at Public Lecture

Trinity College Dublin and the ADAPT Research Ireland Centre today announced an upcoming visit of internationally renowned expert in cybersecurity, Professor David J. Hickton of the University of Pennsylvania, in March. Professor Hickton will deliver a public lecture titled: “The Disruptive Danger of Disinformation in the Age of AI” on Wednesday 5th March at 5pm in the Swift Theatre in Trinity College Dublin’s Arts Building.  The event is free and open to the public.  Registration here: https://forms.gle/rSNvsQaJXaccQpd66

Professor Hickton, a former U.S. Attorney and Founding Director of the University of Pittsburgh Institute for Cyber Law, Policy, and Security, will deliver this lecture as part of his March visit to Trinity College Dublin. During his time in Dublin, he will also engage with faculty, researchers, and students along with policymakers and other stakeholders through workshops, guest lectures, and roundtable discussions. During his visit, Professor Hickton will also assume the role of Adjunct Professor in the School of Computer Science and Statistics at Trinity College Dublin.

This timely public lecture will examine the pervasive influence of disinformation in an era defined by rapid technological advances and the rise of generative AI. Professor Hickton will explore the historical roots of disinformation, its role in undermining trust in institutions and science, and the urgent need for global cooperation to address these challenges. The lecture will also discuss potential pathways to address this growing crisis, balancing free speech with the urgent need for regulation.

Professor Hickton’s visit builds on the Memorandum of Understanding (MOU) signed last year between Trinity and the University of Pittsburgh, establishing a partnership to drive innovation in AI safety and governance. “This collaboration reflects our shared commitment to addressing the complex challenges of the digital age,” said Professor John Kelleher, Director of ADAPT. “We are honoured to welcome Professor Hickton to Dublin and look forward to the rich insights and contributions he will bring.”

To learn more about Professor David Hickton and his work, please visit: https://www.cyber.pitt.edu/people/david-j-hickton-jd

NI Science Festival set to host unmissable tech events

NI Science Festival has officially launched its 2025 programme and will host a series of tech events as part of a 12-day extravaganza that will bring science to life with hundreds of events across Northern Ireland from 12th – 23rd February.

Established in 2014, NI Science Festival has grown to become the largest celebration of its kind on the island of Ireland and one of the leading science festivals in Europe.

For its 11th edition, the festival will present more than 300 events across Northern Ireland, focusing on our rich and diverse natural environment, our engineering and manufacturing heritage, sustainability, technology, the mind and body, and much more.

NI Science Festival director Sarah Jones said: “The NI Science Festival is a celebration of science, creativity, and the world around us, designed to be engaging and enjoyable for everyone. Over 12 days, the festival will pop up in venues across Northern Ireland, showcasing the incredible work of local researchers and scientists alongside some well-known guest speakers. This year’s programme is packed with exciting events for all ages, offering something for everyone. It’s an opportunity to embrace the joy of discovery, explore the power of ideas, and celebrate the possibilities science brings to our everyday lives.”

The festival presents The Ethics of AI – Navigating the Future. Chaired by Rebecca Walsh, Matrix Panel member and Director & Head of Service Design at Big Motive, Dr. Charlotte Blease, health informaticist, and Holly Toner, Data & AI Ethics Tech Lead, Kainos, discuss the ethical challenges of artificial intelligence, exploring how AI impacts society and decision-making.

At DroneVirus – What Made My Drones Go Rogue? Dr Vishal Sharma will provide an understanding of drones, including their inner workings, their communication weaknesses, and how even those with basic computing knowledge can exploit them for destructive purposes. The event will also highlight the importance of best coding practices and how you can explore these as potential areas of interest.

The future of AI and Humanity workshop includes talks and a panel discussion exploring technical, ethical, philosophical and theological issues on the future of AI.

At Data – Securing Our Future or Dominating Our Lives? a panel of experts will highlight some of the challenges they face and how their data driven solutions are making us safer, healthier, more productive and more sustainable, while respecting the need to ensure the privacy of the individual citizen and address the inequalities that our world unfortunately faces.

Putting cybersecurity skills to the test at Cyber Battleground: A Hands-On CTF Workshop for Offensive & Defensive Security which will explore a wide range of vulnerabilities across web applications, software, and even artificial intelligence, gaining valuable insights into both attack and defence strategies.

For more information and to view the full programme, visit nisciencefestival.com.

Majority launches the Naga 60 2.1 Bluetooth Soundbar in the UK

Majority, the consumer electronics brand known for its innovative products, provides a truly impressive audio experience with the Naga 60, for an affordable price.

Following the success of the Majority Bowfell Soundbar and Majority Bowfell Plus 2.1 Bluetooth Soundbar & Subwoofer, Majority introduces the premium edition of their Bluetooth soundbar range, the Majority Naga 60.

The Majority Naga 60 Soundbar is available in the UK on Amazon for £69.95 from 1st February 2025.

 Where style meets substance, the Naga 60 not only awakens your home audio but features a digital display, premium buttons, and finish for a sleek and innovative aesthetic.

Revolutionising your home entertainment, the Naga 60 soundbar features a built-in 2.5” subwoofer immersing users in deep and impactful bass. Boasting 120W of power, the Majority Naga 60 provides exceptional high-fidelity sound quality and helps breathe life into movies, music, and games with the dynamic EQ controls. Accompanied by a premium remote control for easy listening, users can easily adjust volume, modes, and settings, as required.

The advanced 2.1 channel 3D surround sound technology, along with the 2.25” speaker drivers and end cap tweeters ensures that Naga 60 fills the room with the dynamic audio with clear dialogue and powerful bass.

Designed for the modern audiophile, the Naga 60 house a wide range of connectivity including 5.0 Bluetooth and HDMI ARC integration for a stress-free set-up, which can also be wall mounted. The soundbar can also be connected with USB, Optical and AUX to enhance the listening experience for every occasion.

Specs

  • Multi Connectivity: 5.0 Bluetooth, HDMI Arc, Optical, AUX, USB
  • 2.1 Channel
  • 2 x 2.25” Speaker Drivers
  • 1 x 2.5” Subwoofer
  • End cap tweeters
  • Premium Remote Control included
  • EQ Controls
  • Power Supply: DC20V 1.7A
  • Weight: 2.08kg
  • Dimensions: 610mm x 77.7m x 117mm

The Majority Naga 60 Soundbar is available in the UK on Amazon for £69.95 from 1st February 2025.

See our Majority Audio reviews 

Creative Shines at CES 2025: 7 ‘Best of CES’ Awards Earned!

Creative Technology is excited to announce that it has received seven prestigious ‘Best of CES 2025’ awards from leading media outlets. These awards recognise Creative’s commitment to providing high-quality, innovative audio products that offer unmatched value and exceptional audio performance.

Take a look at the awards:

  1. SoundGuys: Best of CES 2025: The Audio Gear That Matters – Celebrating the Aurvana Ace Mimi featuring xMEMS drivers and personalised sound powered by Mimi technology delivering great premium audio for the price.

  2. Gear Patrol: Best New Tech and Gadgets of CES 2025 – Praising the Aurvana Ace Mimi for offering a perfect balance of affordability, features, and impressive sound.

  3. TechRadar: 5 Best Headphones and Earbuds of CES 2025 – Highlighting the Aurvana Ace Mimi for its exceptional audio performance and unbeatable value.

  4. Rolling Stone: CES 2025: The 35+ Best Things We Saw – Spotlighting Aurvana Ace Mimi for delivering high-fidelity audio in a stylish and compact design.

  5. PCWorld: Best of CES 2025: The PC and Home Tech That Blew Us Away –Commending the Aurvana Ace Mimi for its remarkable clarity and punchy bass, especially for its price.

  6. Ecoustics: Best in Show CES 2025: Audio/Video Products That Impressed Us Most – Applauding the Pebble Nova for its impressive audio performance and sleek design. See our first look, review next week

  7. CGMagazine: Best of CES 2025 – Applauding the TGIF X Creative T0 Arena Desktop Theatre System for its innovative design with integrated rear speakers, elevating the desktop audio experience.

“We are incredibly honoured to receive these accolades from such respected voices in the tech world. These awards are a testament to the hard work and passion of our team at  Creative. We remain committed to pushing the boundaries of innovation to deliver products

that not only meet but exceed our customers’ expectations,” said Song Siow Hui, CEO of  Creative.

For more information about our award-winning products, visit their website at Creative.com

See our Creative reviews 

Jabra introduce linking update to Speak2 75 professional speakerphone

Today, Jabra has announced an automatic, over-the-air update to its flagship speakerphone Speak2 75, enabling two Speak2 75 devices to link for enhanced audio coverage, suitable for large and medium size meeting rooms. The devices can be used with platforms like Microsoft Teams, Zoom, and other UC-certified applications and provide both mono and stereo modes.

This update, driven by user feedback on Bluetooth connectivity, introduces a permanent linking capability that expands the range and functionality of the Speak2 75, meeting both the evolving needs of end users and facility managers.

Flexible connection for superior audio

Linked Speak2 75 devices provide excellent audio coverage for professional collaboration in various sized meeting rooms. For example, if one Speak2 75 has 2.5 meeres of range, then having two could more than double the range overall, depending on placement in the meeting room.

Therefore, with this new update, IT and facility managers now have more flexibility to design rooms with better audio coverage, meaning that whether users are in the meeting room or remote, everyone can hear and be heard clearly.

Furthermore, with the permanent linking feature, the Speak2 75s will remain connected even when turned off and on again. This is a significant improvement from its predecessors, where the linking was only temporary. In meeting rooms, where consistent connectivity is crucial, this feature provides a more reliable, plug-and-play user experience.

Versatile for meetings and music

During calls, the linked Speak2 75 devices transmit a dual mono signal, ensuring that both speakers deliver the same clear, precise audio. So, whether it’s an important business meeting or just a casual catch-up, the dual mono signal ensures that all communication is seamless and effective.

When it comes to sound playback, the two speakers switch to a stereo signal, offering a richer and more immersive audio experience. The devices intelligently and automatically switch between dual mono and stereo modes based on the usage scenario, providing the best audio quality for every situation.

Holger Reisinger, SVP for Video & Collaboration solutions at Jabra, said: “With the new linking feature, the Speak2 75 transforms how users experience sound, offering flexible placement options that adapt to any environment. This enhancement makes the Speak2 75 an ideal choice for both professional and personal use, fitting seamlessly into modern lifestyles.

This update reflects our commitment to innovation that genuinely enhances usability and quality. By expanding the Speak2 75’s capabilities, we are setting a new standard for immersive, adaptable audio solutions.”

This update is available now on all Speak2 75 devices via a firmware update in Jabra+, Direct, Xpress and Sound+.

Find out more information at www.jabra.co.uk/speak2-75

See our Jabra Reviews

Samsung Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 true AI companions

Samsung today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with the most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. A first-of-its-kind customised Snapdragon 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices in a way that feels natural and effortless,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to a true AI OS and a fundamental shift not just in how we use technology, but in how we live our lives.”

Our Most Intuitive and Effortless Mobile Interactions Yet

With One UI 7, the Galaxy S25 series becomes a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognises phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Just ask, and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favourite sports team’s season schedule and add it to Samsung calendar – with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organised with Call Transcript and summary. Writing Assist features such as summarising content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalised Experiences with Privacy Secured

In the era of AI, personalisation goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalised AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief, which proactively offers suggestions accessible via Now Bar6 on the lock screen. All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful chipset ever on Galaxy S Series, delivering a performance boost of 40% in NPU, 37% in CPU and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit8.

Samsung and Qualcomm Technologies worked together to customise the Snapdragon 8 Elite for Galaxy.  The Galaxy S25 series features advanced, efficient AI image processing with ProScaler to achieve a 40% improvement in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation

The Galaxy S25 delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. A new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.

10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25[12]. Based on its powerful processor, Galaxy S25 analyses movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialised software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, crowds, music, wind, nature, crowd and noise – you can control what to tone town or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video production.

Portrait Studio has also been enhanced, allowing users to create personalised avatars with more true-to-life facial expressions. Filters introduces new analogue-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Series refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.

Every external component of Galaxy S25+ and S25 now includes at least one recycled material, as their metal frame incorporates 20% recycled armour aluminium for the first time.

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery, Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during their manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates, the Galaxy S25 series ensures a reliable and optimised performance over a longer lifespan.

All Galaxy S25 devices give customers access to sign up for a 6-month trial of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

Ireland Availability and Special Offers

The Galaxy S25 series will be available for pre-order from today (22nd January) and widely available in operators, retailers and on samsung.com from 7th February 2025.

Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Grey. Galaxy S25 and Galaxy S25+ will be available in Silver Shadow, Navy, Icyblue and Mint.

Customers who pre-order Galaxy S25, S25+ or S25 Ultra from Samung.com can double their storage too for the same price[21].

Starting from today, the new Galaxy Book5 Pro and Galaxy Book5 360 are also available for pre-order, with customers able to claim a 1TB Galaxy Book5Pro for the price of a 512GB model.

 

Pricing

Galaxy S25 Ultra RRP:

  • 256GB – €1,469
  • 512GB – €1,589
  • 1TB – €1,849

Galaxy S25+ RRP:

  • 256GB – €1,159
  • 512GB – €1,269

Galaxy S25 RRP:

  • 128GB – €919
  • 256GB – €969
  • 512GB – €1,079

See our Samsung Reviews

For more information about Galaxy S25 series, please visit: www.samsung.com/ie/smartphones/galaxy-s25-ultra