Dinosaurs may have ruled the Earth millions of years ago, but with augmented reality (AR), you can turn your home into “Jurassic World.” Google are partnering with Universal Brand Development, Amblin Entertainment and Ludia to bring 10 dinosaurs from the franchise film “Jurassic World” to Google Search. Watch the massive T. Rex stomp in your living room or gaze up at a majestic Brachiosaurus as it towers above a neighborhood tree.
Search for a dinosaur on Google using a mobile device and tap “View in 3D” to rotate or zoom in and see it up close. You can then bring the dinosaur into your space with AR and adjust its size to understand how big it is in relation to the things around you. On Android devices, turn up your volume to hear the thudding footsteps and roars of each dinosaur.
“Jurassic World” dinosaurs that are viewable in AR include: Tyrannosaurus Rex, Velociraptor, Triceratops, Spinosaurus, Stegosaurus, Brachiosaurus, Ankylosaurus, Dilophosaurus, Pteranodon, and Parasaurolophus.
A behind-the-scenes look at how “Jurassic World” AR dinosaurs are made
Using technology from Ludia’s “Jurassic World Alive” game, these AR dinosaurs are some of the most realistic models out there. Check out this video to see how an AR Brachiosaurus is made, including 3D modeling, texturing and animation.
“To create the 3D dinosaurs, our concept artists first did preliminary research to discover information about each creature,” says Camilo Sanin, Ludia’s Lead on Character Creations. “Not only did we draw research from various forms of literature, our artists also worked with paleontologists and the ‘Jurassic World’ team to make the assets as accurate and realistic as possible. Even the smallest of details, such as irregularities of skin color and patterns, are important.”
Unlike some of Google’s AR animals, like a dog or tiger, dinosaurs pose a new technical challenge: their massive size. The new auto-scale feature on Android can now automatically calculate the distance between your phone and a surface in your space and resize the dinosaur so it fits on your phone screen. If you tap “View actual size,” AR tracking technology automatically repositions the dinosaur in your space to make room for it.
How to access and share
On Android, search for “dinosaur” or one of the 10 dinosaurs on the Google app or any Android browser and tap “View in 3D.” You can see 3D content on devices with Android 7 Plus and you can see AR content on ARCore-enabled devices. Easily explore all dinosaurs using the carousel format.
On iOS, search for “dinosaur” or one of the 10 dinosaurs on the Google app or on Google.com with Chrome or Safari. 3D and AR content is available on iOS 11 Plus devices.
You can also create AR videos—or recreate your favorite scenes from the “Jurassic World” movies—with the recording option. Don’t forget to tag your photos and videos on social with #Google3D and #JurassicWorld. Safe traveling (back in time)!
Bluetooth speakers come in all sort of configurations which is great for choice but one with built in capabilties for conference calls is something different with a smaller variety on offer. Anker have such a solution which comes in a well built and designed product via the portable conference speakerphone. The name is in the product being portable this can be used anywhere and is portable and not a fixed solution we tend to see on many offices today this can be brought anywhere with you in your tech pack and it is smaller but delivers on its output with sound.
Instant set up.. If on the go or at home this can be set up super fast with bluetooth and no drivers os required of connected to a pc via USB which is great On my testing I used on PC and mobile and the bluetooth connection is just great with no lag or disconnecting issues thanks to bluetooth 5.0 while we are in a state of lockdown here it has been a valuable kit here in the house to use doing my daily duties and keeps the phone out of my hand keeping me free to use both hands for typing and working which is a bonus.
The call quality is excellent and can be heard in a large room easily with its 360 degree coverage and the 6 mics makes this an ideal kit for small office type or meetings and today especially ideal for teams of small groups of 6-8 for example or more makes it the perfect kit do get work done in a closed environment or even outdoors..
The build quality is excellent too and the simple controls on board which does not complicate things. Up top we have a navi pad area that has an status LED ring around it that controls your calls,volume etc and you also have a mute feature you can also use some fucntions to control music if you use it for this too which is possibleand why not, another bonus is you can charge your mobile phone form the device. The best thing is this is compatible with all conference services like zoom..
There is a power on/off key on the front and a bluetooth connection button which keeps the design minimal but offers maximum features via the navi pad up top of the device. The housing of the unit is also has a premium look and will blend in anywhere at home of the office or even and outside environment.
Is this a product to reccomend? Well yes especially today in the current crisis and the fact it is portable with a 24hr battery life it is easy to do so and is not expensive either and ideal for anyone really and can be used for a personal speaker to and you can charge your device so it offers several features that are beneficial to it users, See below in the video how it works and sounds.
Features
Omni-Directional Voice Pickup: 6 microphones arranged in a 360° array pick up voices up anywhere in rooms for up to 8 people.
Smart Voice Enhancement: A custom DSP algorithm offers real-time echo cancellation up to 70 dB, de-reverberation, and reduces background noise by 20db to ensure your voice is picked-up without distracting noises.
Optimized Clarity and Volume: PowerConf Bluetooth speakerphone automatically balances the sound of your voice to make up for differences in volume and distance from the speakerphone.
Instant Setup and Universal Compatibility: Connect to your phone via Bluetooth or to your computer with a USB-C cable with no need to install drivers. PowerConf Bluetooth speakerphone is compatible with all popular online conferencing services.
24 Hours of Call Time: PowerConf Bluetooth speakerphone has a built-in 6,700mAh battery to power days of calls. Integrated Anker PowerIQ technology allows you to charge other devices via PowerConf at optimized speeds.
UPS, a global leader in logistics, global packaging experts Sealed Air (SEE), Smurfit Kappa and top UK distributor Macfarlane Packaging are today launching a new range of packaging specially designed for shipping individual bottles of spirits and wine, to help producers in the UK and Ireland expand their markets and reach new customers.
“Ecommerce presents a huge opportunity for drinks producers wanting to grow their businesses, as a fifth of alcohol consumers in key export markets are already purchasing their favourite brands online,” said Mark Vale, President, UPS UK & Ireland. “We designed this new packaging to simplify the process and bring peace of mind that these fragile products will arrive safely at their destination. By combining this specialised packaging with UPS’s smart global logistics network, brokerage expertise and service coverage, distillers can focus on their passion and sharing their savoir-faire with the world.”
With alcohol e-sales in the UK and Ireland experiencing double digit growth this packaging addresses the challenge of how to safely pack and ship individual bottles that come in a range of shapes and sizes. It has been developed and tested by UPS, in partnership with leading packaging companies Smurfit Kappa and Sealed Air, and is distributed by Macfarlane Packaging. Alcohol producers shipping with UPS benefit from damage cover when they use this UPS Approved packaging.
“At the moment, people are ordering more goods from online retailers so that they can stay at home,” said Laurel Granville, Marketing Director, Macfarlane Packaging. “There is a growing demand for bottle packs as there is a need to effectively pack and distribute these products without damage. At Macfarlane, we offer our clients the most innovative and environmentally friendly protective packaging options for their businesses and we are proud to work with UPS to offer this pack to ecommerce customers.”
There are four customisable versions of the new one-bottle packs that can accommodate most of the wine and spirits bottles on the market. The packaging is also fully recyclable. It features the Korrvu®Retention technology by Sealed Air that allows the bottle to be suspended in transparent film, the pack can be used for display in a shop or bar, or sent to family or friends as a gift.
UPS also provides a direct-to-consumer wine shipping export service from selected countries in Europe to destinations in 60 countries across North America, Asia-Pacific, Latin America and Africa, in addition to its global business-to-business alcohol shipping services.
For more information on the new packaging, visit ups.com/spiritspack. To download UPS’s full guide to shipping alcohol, visit the UPS website.
Sades, manufacturer of high quality gaming peripherals is pleased to announce the release of 2 new products – the Wings 10 gaming earbud and the Hailstorm gaming mousepad.
Both new products are available in the UK now.
Wings 10 is the new gaming earbud from Sades. Weighing only 14g, the Wings 10 delivers impressive and balanced sound thanks to the 10mm dynamic driver units. Designed for console and mobile gaming, the Wings 10 are compatible with any device that has a 3.5mm audio jack. They are wired meaning there will be no lag in the sound delivered to your ears. The stylish design ensures they look good wherever you choose to game, and the magnetic backs will keep the earbuds attached together when they are stored meaning less tangled wires.
The multifunction in line remote control is equipped with a microphone which allows you to pick up or hang up on calls, play/pause music and skip through tracks at the press of a button. The protective carrying box will make sure the buds are kept in top condition when you are not using them.
Features:
Lightweight (only 14g)
10mm dynamic drivers produce impressive and balanced sound
The SADES Hailstorm is a durable mousepad which features the signature SADES wolf pattern in a unique camouflage design. The high-quality materials, waterproof surface and large control area will match your mouse handling on any game you are playing. The soft fabric enables your wrist to move comfortably during your gameplay, and the 3mm natural rubber base will prevent the pad from sliding by keeping it in place.
Level up your everyday gameplay with the SADES Hailstorm.
Features:
Optimized soft textile surface
Waterproof surface
Gaming exclusive flat stitched edge
Non-slip natural rubber base
The SADES Hailstorm is available now from www.amazon.co.uk for £16.99.
Gamesir, a leading provider in innovative, high quality game peripherals are pleased to announce that the F4 Falcon Mobile Controller is available in the UK.
Mobile gaming is bigger than ever. It started with simple games such as Angry Birds or Candy Crush but now you can play your favourite game on the go. With games like Fortnite and PUBG developing their own mobile versions, you can continue to play your favourite game without the need for a PC or console.
Gaming on smartphones can sometimes be limiting – touchscreens mean it can be easy to make mistakes, and precision can sometimes be lacking. Additionally, mobile games won’t let you utilize hacks and cheats very easily such as PUBG hacks for PC for example. There are plenty of mobile gaming controllers that enhance gameplay using Bluetooth – the GameSir G6S included, but what if you want a controller where there is no lag or latency because Bluetooth is not used?
Enter the GameSir F4 Falcon Mobile Gaming Controller.
The F4 Falcon doesn’t rely on Bluetooth for a connection – instead, thanks to the fact it is a mechanical controller, it directly presses the buttons on your screen which means zero latency and also no possibility of losing connection midway through a game. It taps the screen as fast as you can use your fingers, enhancing your in-game play.
The unique design is minimalistic – the arms fold down to the central column meaning that has a small footprint – perfect for taking with you to game on the move. Despite the small size, it extends out to accommodate most of the smartphones on the market. The design means that the F4 compliments the look of your phone and doesn’t add a lot of bulk. It features a two-button configuration with a pair of triggers on the right and left side which allows for easy play with most mobile games. You have the option of choosing up to 4 different burst modes – default mode (one click, one shot), 3-burst mode, 6-burst mode or 9-burst mode to make sure that you can customise your shots according to the battlefield.
The F4 is compatible with all smartphones and will give up to 30 hours of gaming on a single charge. The buttons have been tested to ensure a lifespan of approximately 5 million clicks so you can continue gaming without the worry of whether the buttons will withstand your skill!
Finally, thanks to the F4’s mechanical set up, you won’t get banned from your favourite game – it uses your physical movements to play your game.
Flight sharing platform Wingly has completed a €3m investment round, with the funds to be used to launch a new commercial aviation service and to accelerate the growth of its existing cost-sharing flights in its largest markets of the UK, France and Germany.
With the Innovacom Fund leading the round, Wingly Pro will see the Paris-based start-up become the first online platform to allow smaller, commercial aviation operators to advertise their flights and connect directly with potential passengers. Additionally, operators will be able to post flights with spare seats, including empty flights.
Listing on the Wingly platform will be restricted to businesses that possess valid certifications from the Civil Aviation Authority for commercial air transport across Europe. And keeping in line with other online booking portals, Wingly has also obtained a European-wide travel agency licence.
“The launch of Wingly Pro this summer will extend our vision and make Wingly the largest collaborative community for private aviation,” said Wingly co-founder and CEO Emeric de Waziers. “This foray into commercial aviation will help us respond to the existing demand from our community as well as complementing the leisure-oriented cost-shared flights currently being offered by the 20,000 private pilots who have already registered with our platform,” said Emeric de Waziers, co-founder and CEO of Wingly.
“By addressing both demands, Wingly is making flying more accessible than ever before. This furthers our objective to connect the 500+ airfields in the UK and also expands our inventory to add many more helicopter flights.”
The launch of ‘Wingly Pro’ will also assist in the fight against one of the private aviation sector’s most persistent challenges – illegal charter flights. Wingly will be registering, validating and monitoring all parties using the service, giving them the ability to ensure the barriers of private and commercial operations are not crossed.
“Our platform will be able to provide much needed clarity and transparency to the public,” said Emeric de Wazier. ”This will enable them to select trusted operators and pilots, whose documents have been thoroughly checked and verified by Wingly and who are operating within the rules.”
With the coronavirus expected to cost the global aviation sector $84bn this year alone, the launch of Wingly Pro is the latest chapter in Wingly’s goal of becoming a catalyst for innovation in the aeronautics sector.
“With the way the current global pandemic has affected the mobility and travel sector, aviation will require a fundamental change in approach as well as suitable digital tools” said Jerome Faul, President of the Innovacom fund.
“It is essential for Wingly to be able to contribute to the development of sustainable aviation – lots of operated charter flights are carried out with less than 40% occupancy,” said Emeric de Waziers. “Our interest here is to fill empty seats, improve the aircraft occupancy rate, thus reducing the carbon footprint per passenger as well as the cost for all parties.”
Wingly is also developing a variety of new features to coincide with the pending launch of Wingly Pro. The first will be ‘flight request’, allowing users to directly post the type of flights they are looking for on the website – based on the criteria of the specific request, they can be met by either commercial operators or by a cost-shared flight with private pilots.
Looking for some new true wireless earbuds well here is a fantastic deal now on with Urbanista. Already price well and worth every euro and up there with some other great names out there these have been affordable offering all you expect from a pair of true wireless earbuds and more at their price point inlcuding a wireless charging case and a nice selection of colours to pick from too. You can check our review here..
To pick them up at a the reduced price just add STHLM50 at the checkout and enjoy a really good pair of true wireless earbuds.
Stockholm is the pinnacle of wireless earphones. True wireless means true freedom, and with a sleek charging case that provides for 14 hours of total playtime, four appealing colours to choose from and simple and intuitive controls, you can go anywhere while always equipped with incredible sound.
Features
Total Playtime: 14 hours
3.5 hours per charge
Slim charging case with 3 charges
Dual microphones on the right earbud
which cancels the surrounding noise
Stereo phone calls
Bluetooth 5.0
Touch control
Volume and music controls
Voice control (Siri, Google Now)
Compatible with Android and iOS
As summer arrives thoughts are turning towards our gardens and balconies and I wanted to share some ways people who might be new to gardening can use Google Lens to discover more of their garden and help children discover a love for their garden.
Whether it’s using Google Lens to identify a flower or insect, brushing up on gardening skills with Google Assistant, following outdoor DIY tutorials or even mastering the art of photography, there’s hours of fun (for adults and children) to be had on your doorstep. To get started, please find a selection of tips and tricks below using features on Google Pixel 4.
Fred Brewin, senior product manager for Google Lens, says: ‘There’s magic in the change of a season that makes people want to get closer to nature. We want to help people learn more about the environment around them, and we have a nifty AI-led tool to help. Google Lens can easily identify plants and flowers using your camera on Pixel 4 and other Android/iOSdevices with a simple tap.’
Garden ‘Field Trip’ Pixel 4 Tip Sheet
Name that flower! Google Lens: Now your little ones can become the ultimate flower expert by using Google Lens to identify what’s growing in the garden. Challenge them to find as many different species of flowers as they can and once done, move onto plants and insects. You can also encourage them to ask Google Assistant for handy facts as they go along.
Open the camera on your phone, hit more and then press Google Lens
Point your camera at the flower to identify the plant
Swipe up to learn about the discovery
You can also use the folder of stock images to create your own eye spy checklist, or if feeling creative make your own.
Channel their inner artist
Portrait Mode: Help creativity blossom by showing kids how to take beautiful snaps of the garden. Colourful flowers are perfect to photograph and now Portrait Mode on Pixel 4 makes it easier than ever to take a crystal clear shot. Photograph insects, trees or even clouds and different textures such as bark and grass. What’s more, why not try drawing or painting the photographs when returning inside.
Open up your camera and tap the menu icon
Select Portrait mode and tap on the screen to focus on the flower
Older kids can play around with the brightness and shadows slider to make the subject pop
Grow your own
YouTube Tutorials: If spending more time in the garden has you feeling green fingered, create a vegetable or flower patch with help from YouTube tutorials.
Simply download the YouTube app
Search for a video such as: ‘How to create a vegetable patch’ or ‘How to grow tomatoes’
Watch step-by-step tutorials on your phone right from the soil bed
What’s more, motion sense on Pixel 4 means you simply have to swipe to pause a video, so there’s no need to take off your gardening gloves
Make something extra special
YouTube Tutorials: Once you’ve mastered the flower beds, why not start a mini building project with the whole family. Whether creating a bird feeder, bug hotel, worm tower or even a magical fairy garden, there’s a host of YouTube tutorials to follow. Please find example videos at the end of the tips.
Learn more about the world around you
Google Assistant: Kids can learn more about the world around them with help from Google Assistant. Simply say “Ok Google” followed by your question. For example, say:
Ok Google, tell me about bumble bees?
Hey Google, what is a ladybird?
Ok Google, what are the best flowers to plant this season?
Hey Google, what are the best plants for growing at home?
Bring the magic of the garden inside
Google Assistant: There’s also fun to be had if it’s rainy outside. Google Assistant can recreate the sounds of animals, birds and insects such as the sound of bumble bees or even a woodpecker. So, when telling a story about the garden or teaching your children about creepy crawlies and birds Google Assistant can help bring the lesson to life. For example, try saying:
Ok Google, what sound does a pigeon make?
Ok Google, make the sound of a robin?
Hey Google, what sound does a dove make?
Ok Google, what sound does a bee make?
Ok Google, what sound does a fox make?
Hey Google, what sound does a butterfly make?
Garden DIY Project YouTube Tutorials:
Simply say ‘OK Google, play’…followed by the below titles to bring up the video.
A consumer analytics company – passively measured consumer behaviour 24/7 including all their TV viewing (content and ads), online behaviour as well as offline store visits. The analysis on the impact of TV advertising on online platforms was conducted in sectors such as supermarkets, automotive, travel, insurance, financial services, lottery, gambling and online clothing, which represent a cross section of products associated with both impulse and considered purchases.
Overall, the data shows that consumers who clicked on an online ad or visited the advertisers’ website, watched on average 39% more TV ads by that advertiser in the previous week than users who did not click on an ad or visit the website. The study shows that TV’s effect on Facebook clicks was the highest and users who clicked on a FB ad saw 48% more TV adverts of that brand in the previous week than users who did not click on an ad. Users who visited the brands’ websites watched an average of 28% more adverts and users who clicked on a Google ad saw an average of 42% more TV ads. When embarking into the world of paid ads, it is important to source a reputable PPC management company to get the best results for your investment.
The best performing sectors were gambling and online clothes, where those who interacted online with brands – were exposed to 68% and 47% respectively – more TV adverts than those who hadn’t. Within these sectors, for brands such as Coral those who clicked on their adverts or visited their website were exposed to a massive 117% more Coral TV adverts than other gamblers. For Jacamo, in the online clothing sector, this figure was 85%.
The Facebook and Google duopoly now account for 60% of all digital advertising expenditure globally or USD $144.6 billion, but their success is clearly being propped by TV advertising who continues to be the most effective medium at brand building and driving online clicks
ViewersLogic’s single-source data shows unequivocally that TV drives online traffic but in recent years online advertising became the tool of choice for marketers because it offered better measurability than TV advertising. ViewersLogic technology can, for the first time, see the whole consumer journey both online and offline and measure accurately how our exposure to TV adverts results in consumers wanting to find out more about a product or a brand by following it through online up to the product purchase. Crucially, its technology can now also measure for the first time, how much brands really spend on generating clicks through online ads by factoring in the impact TV advertising had on generating each online interaction.
For Henry Daglish, the founder of boutique marketing agency Bountiful Cow this new data provides compelling evidence that marketing campaigns need to be more aligned across TV and online to drive sales effectively through advertising. Mr. Daglish said: ‘’Over recent years TV advertising expenditure has shrunk as brands have increasingly shifted their budgets online attracted by better measurability and segmentation but ViewersLogic’s data has now shown us that, if used correctly, TV drives the greatest improvement in online performance. This opened for us a new area of analytics and performance improvement that we are now sharing with our clients’’
Other studies have shown a clear correlation between a decrease in sales and a reduction in TV ad spend, not only TV advertising has an immediate impact on sales but it is also proved that it manages to significantly enhance the impact of digital advertising. Despite compelling evidence, recently released data by Media Audits shows that TV now account for less than a quarter of ad expenditure in the UK compared to online with over 50%, and this is predicted decline even further this year. With the cost of an advertising slot on TV becoming considerable cheaper, its proven effectiveness at brand building and driving online traffic is it time for smart brands to get back on TV?
DATA FINDINGS BY INDUSTRY SECTOR
Gambling •
Gambling was the best performing sector and those who interacted with the brands online saw an average of 68% more ads by the same brand in the previous week than other gamblers who did not visit the site (in this case we compared this just with other gamblers to neutralise other influence). • Coral performed particularly well – users who interacted with the brand online saw an average of 117% more of the brand’s TV ads in the previous week than other gamblers who did not interact with Coral. On the other hand, PaddyPower users saw only 30% more Paddy Power TV ads in the week before interacting with the brand, compared to other gamblers.
Online clothing •
Of the sectors measured online clothing was the second best performing and those who went on to click on a Google or Facebook advert or onto a brand’s website had seen 47% more TV adverts by that brand in the week before the interaction than those who had not (in this case we compared this just with other online clothing shoppers to neutralise other demographic influence (e.g. if online clothes shoppers see more ads than the general population). • Jacamo was particularly successful compared to their competitors and people who interacted with the brand online either through an advert or by visiting their website saw on average 85% more Jacomo ads than other online shoppers.
Financial Services •
Out of all the sectors measured the financial services showed the lowest effect of TV on online behaviour and on average those who interacted with this sector online, saw 19% more ads in the previous week. • The data shows that Totally Money was by far the most successful financial brand in converting its TV audience into clicks and users who interacted with the brand online, saw 69% more Totally Money TV ads in the previous week. • Companies such as Experian, Money Supermarket and uSwitch had a poor cross-media performance and users who interacted with these brands saw only 2% more of their TV ads in the week before the interaction.
Lottery •
Online clickers on Facebook/Google ads and visitors to the lottery companies’ websites had watched 35% more TV adverts than those who did not, in the week before the interaction took place. • The Postcode Lottery adverts performed better than its competitors and people who clicked through online on Facebook/Google ads and visited the company’s website, saw 55% more Postcode Lottery TV ads.
Supermarkets •
Consumers that clicked through supermarket ads online saw 35% more TV ads in the previous week than users who did not click. • In this sector, Iceland had by far the most successful cross-media campaign, and overall, users who visited the brand’s site or app were exposed to 39% more Iceland TV ads in the previous week. Users who clicked on an Iceland ad on Google or Facebook were exposed to 64% more TV ads in the week before clicking. • Waitrose was the worst performer in this sector and users who clicked on its online ads were exposed to only 12% more Waitrose TV adverts in the week before clicking.
Automotive •
People who interacted with car brands online saw 24% more TV ads than users who did not interact with these brands. • People who clicked on a Ford or Vauxhall ad online saw 18% more TV ads in the week before clicking than other users. Nissan’s cross-media campaign was more effective and people who interacted with the brand online saw 45% more Nissan TV ads in the previous week. • For Vauxhall, users who clicked on a Google ad saw only 3% more TV adverts in the previous week, suggesting that their TV campaign wasn’t particularly successful in driving people to search for the brand.
Travel •
Because the travel industry has been severely affected over the last three months, ViewersLogic did the analysis until the end of February and saw that users who interacted with travel brands were exposed, on average, to 25% more TV ads in the week before, than those who did not interact with these brands. • Jet2 had the best performing TV campaign in this sector and those who interacted with the brand online had watched 45% more Jet2 TV ads. Their TV campaign has a specifically good effect on their FB advertising where people who clicked on a FB ad, were exposed to 77% more Jet2 TV adverts than other users. • Perhaps surprisingly, one the biggest travel brands internationally Booking.com, had a poor cross-media campaign and users who interacted with the brand saw only 7% more TV ads of this brand, compared to other users.
Insurance •
In this sector, those who interacted with insurance brands online had watched 26% more TV ads. • LV Insurance was especially successful in converting their TV audience into online activity and users who interacted with the brand online, saw 49% more LV TV ads in the week before. They did particularly well on Facebook where users who clicked on an LV FB ad were exposed to 115% more TV ads.
Most successful brands by online platform • Brands own website o Bet365 – +185%
• Facebook ads o Jacamo – 131%
• Google ads o Ladbrokes – +244%
• Overall Most successful cross-media campaign o Coral – +117%
